Our Beliefs: Growth Mindset

As part of our culture at Optima, we hold a set of beliefs that helps us align our work with our goals. Internally, these beliefs are reflected in our culture, and externally, they shine through in the way we conduct ourselves with partners, customers, investors, colleagues and members of the community where we build. They embed meaning into our every project, and into our every day.

The first of our beliefs: we operate with a growth mindset.

Since the company’s inception, we have defined growth on our own terms. This confidence to establish our own definition of success has set us on a continuing and collaborative journey, encouraging each member of our team to constantly expand the base of our knowledge in service to our purpose.

Optima was founded by David Hovey Sr. and Eileen Hovey with a mission at its helm. We wanted to create a real estate firm where design leads the process, enabled by our vertically integrated business model. As the owner, architect, general contractor and developer, the degree of freedom that came with allowed us to challenge ourselves, to learn as we went and to improve each time we started something new.

From humble beginnings, we continue to demonstrate our commitment to growth by investing in our team members’ success. This takes the shape of a robust onboarding process for new team members, ensuring a seamless entry into Optima, and by providing continuing, thoughtful mentorship throughout their careers, by redefining our managers as “coaches” that help guide their team to be their most successful selves. We take pride in investing our time and energy into creating unique approaches that ensure our team, and each individual team member, thrives in the future.

And naturally, having a team set up for success allows our projects to be fueled by minds at their best. Therefore, we can tackle the work that we do with an unwavering vigor that allows us to continually learn, adapt and grow. That will always be how Optima operates.

The Life and Work of Henri Matisse

Henri Matisse is often regarded as the most important French painter of the 20th century. Leader of the Fauvist movement, his work was expressive, colorful and rigorous, often depicting flattened forms and decorative pattern. He operated with a unique way of seeing, stating, “I don’t paint things, I only paint the difference between things.” To understand the influential work of one of art history’s greatest minds, we first examine his life.

Matisse’s Early Life

Henri Émile Benoît Matisse (1869 to 1954) was a draughtsman, printmaker and sculptor, most renowned for his work as a painter. Born to a wealthy grain merchant in Northern France, he first studied law before finding his calling as an artist. His mother gifted him art supplies during his recovery from appendicitis. Through the gift, Matisse discovered “a kind of paradise” in creation, and made the decision to abandon law for a lifelong pursuit in art. 

In the last decade of the 19th century, Matisse studied art in Paris, and was influenced by the work of early masters and modern artists such as Jean-Baptiste-Siméon Chardin and Éduoard Manet. However, an 1896 trip to the island of Belle Île introduced Matisse to Australian painter John Russell, who then introduced Mattisse to Impressionism and the work of Vincent van Gogh, Russell’s dear friend. Seeing the vibrancy of Impressionism and van Gogh’s work, Mattisse’s style transformed with brilliant hues. Of his experience with Russell, Matisse said he, “explained colour theory to me.” 

The Red Room (1908), Henri Matisse.
The Red Room (1908), Henri Matisse.

The Art of Matisse

After time spent learning from Russell, Matisse was plunged into the world of Fauvism at the turn of the century. The style began around 1900, continuing beyond the first decade. Part of an innovative group later dubbed “Fauves,” Matisse explored his new understanding of color through paintings with tones bright, clashing and dissonant from those natural to their subject. Even though he helped to pioneer Fauvism, Matisse never really fit in with the crowd due to his conservative appearance and strict bourgeois work habits. And although the radical movement eventually declined, Matisse nevertheless forged on. 

The work that Matisse created during this period set the stage for the work he would create for the rest of his career. His focus on color continued, explored through what he called “construction by colored surfaces.” Even as his style and subject matter changed from abstract, to decorative interiors, to cut-out paper collages at the end of his life, this approach remained the same.

We are lucky to hang the work of Henri Matisse in our own communities. His consideration of form and color is reflective of our own thought process, and serves as a reminder that while style may change over time, a well-formed approach will always shine through.

 

A Tour of the Mies-designed IIT Campus

The Illinois Institute of Technology (IIT) is the place for Modernist architecture enthusiasts and more specifically, Ludwig Mies van der Rohe enthusiasts to be. Not to mention that the school is where Optima’s own David Hovey Sr. and David Hovey Jr. further honed their architectural education.

The campus, a place with a special place in our own heart and history, is home to the largest group of buildings designed by renowned architect Mies van der Rohe, arguably the most influential figure in American Modernism. As such, there is no better way to get an understanding of where our work began and where Modernism expanded, and to experience Mies’ philosophy than to explore the very campus that he designed and led. 

Perlstein Hall designed by Ludwig Mies van der Rohe.
Perlstein Hall designed by Ludwig Mies van der Rohe. Credit: Joe Ravi on Wikimedia Commons under the license CC-BY-SA 3.0

An Overview of the Campus

Ludwig Mies van der Rohe chaired the IIT School of Architecture from 1938 to 1958. During this time, he created a new master plan for the campus, the most ambitious he ever came up with, including twenty of his own works. This collection is the greatest concentration of Mies buildings in the world. Among the twenty are famous structures such as Wishnick Hall, Perlstein Hall, Carr Memorial Chapel and S.R. Crown Hall. Perhaps Mies’ most iconic piece of work, S.R. Crown Hall is the campus gem, a modern icon and National Historic Landmark, and even heralded by Time magazine as “one of the world’s most influential, inspiring and astonishing structures.” 

Overall, the campus is a bold expression of the Modernist discipline, utilizing steel, concrete and glass minimalist frames as a radical departure from traditional college quadrangles and limestone buildings. 

An Official Architectural Tour

A tour of the campus, offered by the Chicago Architecture Center, places special emphasis on Mies’ time as head of the IIT School of Architecture. The tour covers iconic Mies structures alongside newer additions such as State Street Village, designed by Helmut Jahn. 

During the warmer season, tickets for the tour are available for purchase here. Though not required, advance reservations are recommended, and private bookings are available. Truly enhancing the reach of the experience, the ticket price also gives entrance to the Chicago Architecture Center within seven days of your tour. 

As a piece of our own history at Optima, and as a grander piece of Modernist architecture’s history in America, the IIT campus is something that must be seen to be truly understood. Whether it’s on your own or with a tour, witnessing this iconic collection of designs is a necessity. 

Sales at 7180 Optima Kierland

To wrap up an exciting 2019, 7180 Optima Kierland ended December at officially over 50% sold. The latest luxury condominium tower at Optima Kierland Center, 7180 is part of our larger Optima Kierland Center, built alongside 7120 Optima Kierland, 7140 Optima Kierland and 7160 Optima Kierland. Our sales velocity continues to outpace the Arizona luxury condominium market by eight times the average, with Optima Kierland selling 113 homes since sales began in January 2019. The community leads the Phoenix-metro market for sales velocity when compared to other new condominium developments across the Valley, according to a December 2019 market study by Polaris Pacific.

With expansive terraces, vertical landscaping and gorgeous desert views, each residence is built to create a beautiful life in Scottsdale, connected to the surrounding nature. One of the strongest draws for buyers at 7180 Optima Kierland, aside from the stunning views, has been the array of world-class amenities that are unrivaled in the market. The expansive outdoor amenities include a rooftop pools and running track, outdoor fitness areas and entertaining spaces. Indoor amenities include more entertaining spaces, fitness center, game room, theater room and business center. 

Along with our other Arizona properties, Optima Kierland Center has garnered the attention of local and national media. Apartment Therapy featured customized foyers in 7120 Optima Kierland. Another interior design spotlight, Modern Luxury Scottsdale covered Lissa Lee Hickman’s gorgeous interiors within a three-bedroom residence. And Phoenix Home and Garden published an article on one of our residents and their upgrade to luxury living. Like the rest of the Optima Kierland Center properties, 7180 will be completely customizable to fit the tastes and needs of our residents. 

 7180 Optima Kierland is slated for completion in 2020 and features over 200 residences that offer truly one-of-a-kind living experiences. We look forward to sharing more progress on construction and sales throughout the year!

A Brief History of the Swan Chair

An iconic piece in modern furniture design, the Swan chair’s fluidity and endless curves make it both a comforting perch and a sight to behold. Often swathed in vivid colors, the Swan chair makes a bold statement incorporated into striking interiors across our Optima communities.

An Iconic Design

The Swan chair was designed in 1958 by Arne Jacobsen, the same architect and designer who created the Egg chair. Alongside the Egg chair, the Swan chair was originally crafted for the Royal Hotel in Copenhagen (also architected by Jacobsen). The chair let hotel guests spin its swivel base and rotate 360 degrees to take in the bustling hotel atmosphere, while cocooned in comfort. As a chair with no straight lines, the Swan was a technological innovation in furniture design. Created in the Danish modern style, the chair swiftly became an icon.

A Feat of Engineering

Prior to designing the Swan chair, Jacobsen (and other furniture designers of his generation) were constrained by the pliability of the materials they used, which at the time, were stiff and difficult to sculpt. However, the introduction of molded foam a new, flexible material rewrote the rules. Through experimentation with the new product, Jacobsen found the freedom to shape fluid curves and single-piece molded shells. 

The Swan chair, originally made from Styropore, is now made from polyurethane foam, both inventive materials that allow for the chairs’ continuous shape. The shell of the swan is made of molded synthetic material, and covered by a layer of cold foam. The swiveling base, always star-shaped, includes a satin-polished, welded steel tube and a 4-star base in injection molded aluminium. With upholstery options available in a variety of textiles and colors, the Swan chair easily adapts to lobbies, lounges and homes across the world.

Throughout our residential spaces, Swan chairs are right at home in our Modernist buildings, reflecting the same passion for form and function. Easily employed in entry lobbies, lounges across the community or even commercial office space, the unique curves and comfort of this sculptural chair leave a lasting impression.  

 

Green Space Spotlight: Optima Kierland Center

As we began construction on Optima Kierland Center, we envisioned a beautiful community that embraced the desert surroundings and welcomed residents and visitors alike with beautiful Modernist design and, of course, gorgeous green space. A multiphase development project, each building within Optima Kierland Center is connected to the others through aesthetic structure and physical pathways amidst lush gardens. More than 5.5 acres of landscaped open space create a park-like setting for both our neighbors and our residents. 

Within the building, our innovative vertical planting system features self-containing irrigation and drainage, including the vibrant and colorful planters at the edge of each floor. The system ultimately culminates into a beautiful rooftop garden, one of the many amenities throughout the building. Within the individual residences, hanging gardens and expansive, private terraces bring the outdoors in, perfectly designed to let our residents enjoy the surrounding greenery. 

As with all of our projects, we designed Optima Kierland Center to take advantage of the beauty of the surrounding environment and to integrate our design with soft, natural elements. Working in tandem with our expansive amenity spaces, our green space gives Optima Kierland Center residents endless opportunities to enjoy — and be a part of — the outdoors. With the next two towers underway and with 7180 Optima Kierland 50% sold, we eagerly await the completion of what will be a truly stunning community.

2019: A Year in Review

As 2019 comes to a close, we reflectively look back on all that’s happened throughout a busy and exciting year. Our team, projects and Optima as a whole have experienced tremendous growth over the last twelve months. Here are just a few of the highlights:

Awards

Our team was honored to win five awards, including AIA Chicago Divine Detail award for Optima Sonoran Village, Architecture MasterPrize and Architizer A+ Finalist Award for Arizona Courtyard House, American Architecture Award for Whale Bay House and Build Magazine’s Luxury Urban Housing Designer of the Year. 

Projects and Properties

This was a big year for development, construction, leasing and more. 

In Arizona, we completed construction and leased up Optima Sonoran Village Phase III, the fifth and final tower at Optima Sonoran Village. 7120 Optima Kierland sold out – and was the fastest selling community in the Valley. We launched sales at 7180 Optima Kierland and are already over 50% sold. We also began construction on both 7140 and 7180 Optima Kierland, both slated for completion in 2020. We also purchased new land in Scottsdale to develop new Optima communities.

In Illinois, we leased up 100% of our commercial and retail space at Optima Signature including business suites. We also purchased new land in Chicago and the North Shore for new developments.

We also launched Optimized ServiceTM, a next-level white-glove approach to our concierge experience.

The Optima team volunteering for Habitat for Humanity.
The Optima team volunteering for Habitat for Humanity.

Culture

Working across our entire organization, we formalized our purpose statement and core values to reflect our growth and inspire our path forward. We volunteered: we spent the day with Habitat for Humanity in both AZ and IL, cleaned up the Skokie Lagoons in IL, and worked with animals at Amy’s Farm Sanctuary in AZ. We had fun: we enjoyed axe throwing, bowling, go karting, beaches, barbeques, concerts and high tea. We also learned: our team attended the Metropolitan Planning Council lunch, the TCN Women in the Forefront Luncheon, the Goldie Gala, the Chicago Build Expo and NAA Apartmentalize. 

We can’t thank our leadership, team members and supporters enough for such a fantastic year. As we look towards 2020, we look forward to the new year to come, new milestones to pass and new ways to innovate across our upcoming projects. 

The Work of Jules Olitski

Jules Olitski was an American painter, printmaker and sculptor whose work explored color as a subject. Olitski’s innovative experimentation in paint and its properties yielded results that were at once atmospheric and beautiful. In many of our properties, displaying the work of Jules Olitski plays complement to our own exploration of color, form and function. 

The Life of Jules Olitski

Jules Olitski was born Jevel Demokovsky in 1922 in Snovsk, Russia (now Ukraine). His birth came just a few months after his father, a commissar, was executed by the Soviet government. At only a year old, along with his mother and grandmother, Olitski emigrated to the United States, where the family resided in Brooklyn. Even at a young age, Olitski demonstrated an aptitude for art. In high school, he won a juried prize that allowed him the opportunity to attend art classes in Manhattan. 

In 1939, at 17, Olitski attended an exhibit at the New York World’s Fair, and it was there that he first saw work by Rembrandt. Olitski described the experience as “transformative.” The budding artist delved into the academic art world to study portraiture, but his schooling was interrupted when Olitski was drafted into the army during World War II.

Luckily, the G.I. Bill allowed Olitski to spend time studying in Paris following the war. The Paris schools were Olitski’s first introduction to the European modern masters. Their modernist approach led Olitski to engage in a deep process of self-analysis and reinvention — a process which involved painting while blindfolded, enabling the artist to unlearn his academic training as a portrait painter and freeing his inhibitions.

The Art of Jules Olitski

After school, his originally classical work became more abstract and focused on the surface, color and physical properties of paint and painting. This process-oriented approach led him to express a desire to create “color that would hang in the air.” To do so, he rented an industrial spray gun that allowed him to experiment and discover a radical new technique of layering atmospheric blankets of thick color onto canvas. 

Olitski’s unique approach to the canvas helped establish the movement of Color Field painting in the mid-1960s. It also led him to represent the U.S. in the 33rd Venice Biennale in 1966, and to become the first living American artist to showcase a one-person exhibition at the Metropolitan Museum of Art in 1969. His work has been described as “visual drama” and “visual muzak” by international art critics.

Olitski was able to learn a classical approach to art, and then subvert that through his own unique innovation. Having his works on the walls of our own properties reminds us to always challenge the status quo, and to never stop inventing. 

Rooftop Amenities at Optima

Across all of our projects and properties, we believe amenities are essential to building wellness-focused, holistic spaces. From our single-family homes to our multi-family residences, we carefully curate our outdoor and indoor amenities to reflect these values. One of our favorite applications is utilizing our rooftop areas, particularly in our multi-family residences. Although rooftop gardens and green spaces have existed since the Hanging Gardens of Babylon, new technologies have allowed us to expand into sophisticated, expansive systems of features. Optima began using green roofs in Chicago back in the early 1980s, and have evolved our practice to include both green space and amenities throughout our properties in Arizona and Illinois. 

The rooftop views from Optima Sonoran Village.
The rooftop views from Optima Sonoran Village.

One of our favorite aspects of moving out to Arizona was creating outdoor spaces that celebrated and embraced the desert atmosphere. Our Arizona rooftop amenities include heated pools, built-in seating areas, spas,cold plunges, rooftop running tracks, outdoor yoga studios, entertaining spaces with barbecues and fire pits, and of course, panoramic mountain views. At Optima Sonoran Village in particular, we maximized the small footprint of the building to offer incredible views of Camelback mountain and to create socializing space for residents. 

With state-of-the-art features and unparalleled views of the surrounding environments, our rooftop spaces across our Arizona projects create the perfect backdrop for time spent outside with loved ones. 

The rooftop at Optima Chicago Center.
The rooftop at Optima Chicago Center.

Despite the cold Chicago winters, our projects within the city still take advantage of their rooftop space for dynamic city views and amenities for our residents to enjoy. With outdoor heated swimming pools, cabanas and bars, outdoor saunas and steam rooms, outdoor terraces, fire pits, herb gardens, dog parks and outdoor children’s play areas, both Optima Chicago Center and Optima Signature feature plenty of enticing areas and activities. 

Our building amenities are an integral step in our process of creating functional, beautiful and welcoming spaces, and in utilizing our rooftops, we extend our creativity into designing desirable, innovative outdoor space.

Optimized Service at Optima

With everything we do at Optima, we set out to deepen the human experience. In support of this mission, this year we launched Optimized Service, an innovative in-home concierge program that is the first of its kind in Arizona. 

Optimized Service takes concierge services to the next level, providing conveniences for our residents within the comfort of their homes, with our professional in-house teams working around the clock. Complimentary services include dry cleaning pickup and delivery to the closet, in-home plant watering, thermostat adjustments and package delivery to your front door within 24 hours of package delivery to the building. 

The program augments the virtual concierge at Optima, which offers our residents the ability to call, email or text for assistance with booking reservations, appointments, coordinating travel and other similar tasks. 

We see our new hospitality-grade service as the perfect addition to the abundant amenities offered across all of our Arizona luxury rental communities. In our continuous pursuit of service, we seek to provide our residents with an unparalleled living experience. 

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Maintenance Supervisor

Glencoe, IL





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