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Women in Architecture: Ethel Mary Charles

In our ongoing “Women in Architecture” series, we turn our focus to Ethel Mary Charles, a pioneering figure whose name holds a special place in the annals of architectural history. As the first woman to gain admission to the Royal Institute of British Architects (RIBA) in 1898, Charles carved a path for future generations of women in a profession that was, at the time, an exclusively male domain. Her journey, marked by determination and resilience, showcases the kind of groundbreaking spirit that we celebrate at Optima®, where innovation and inclusion are part of our core beliefs.

Born in 1871 in Hertfordshire, England, Ethel Mary Charles and her sister Bessie Ada Charles were exposed to architecture at a young age, thanks to their builder father. Despite societal norms that relegated women to the domestic sphere, Charles’ ambition led her to pursue a career in architecture. She and her sister embarked on studies at the Architectural Association in London, though Ethel was the only one to pursue a professional qualification at RIBA.

The journey was fraught with challenges. Ethel faced resistance at every turn, from being barred entry to architectural schools to encountering opposition from male peers at RIBA. Nevertheless, her persistence paid off when she passed her exams and became the first woman member of RIBA, a landmark achievement that opened doors for women in the field.

Composition design for a country parsonage for the Building News Design Club, perspective, plans, section, and elevations, 1895. RIBA Collections, PB260/19(2). RIBA32808

Ethel Mary Charles’s professional journey was emblematic of the broader struggle for women’s rights and acceptance in the workforce. Working primarily on small projects, including cottages and village halls, she left an indelible mark on the landscape of rural England. Her designs, characterized by their thoughtful attention to detail and harmonious integration with their surroundings, reflect a deep understanding of and respect for the natural environment—a principle that resonates with Optima®’s commitment to sustainability and architectural excellence.

Charles’s work on laborers’ cottages in Essex stands as a testament to her skill and her dedication to serving the community. These projects not only showcased her architectural prowess but also her commitment to improving living conditions for the working class.

Ethel Mary Charles’ legacy extends far beyond her architectural contributions. By breaking through the gender barriers of her time, she laid the groundwork for future generations of women in architecture. Her membership in RIBA paved the way for other women, signaling a gradual but significant shift in the profession’s attitudes towards gender inclusivity.

Her story is one of inspiration and courage, highlighting the importance of perseverance in the face of adversity. Charles’s legacy is celebrated not only for her architectural achievements but for her role in challenging and changing the status quo.

At Optima®, we draw inspiration from visionaries like Ethel Mary Charles, whose pioneering spirit aligns with our own values of innovation, excellence, and inclusivity. Just as Charles navigated the challenges of her time with grace and determination, we strive to push the boundaries of design and architecture, creating spaces that inspire and uplift.

Her legacy reminds us of the importance of paving the way for future talents, irrespective of gender, and fostering an environment where everyone has the opportunity to excel. Ethel Mary Charles’s story is a beacon of progress, encouraging us all to pursue our passions with unwavering conviction.

The Health Benefits of Strength Training

At Optima®, we’re continually exploring ways to enhance the well-being of our residents, encouraging practices that foster a healthy lifestyle. Among the myriad activities available within our communities, strength training stands out for its significant benefits, both physical and mental, contributing to a healthier, more vibrant lifestyle, aligning perfectly with our commitment to holistic living. So whether you’re a seasoned weightlifter or just starting out, there’s never been a better time to embrace the power of strength training for a healthier, happier you.

Strength training, also known as resistance training, involves exercises designed to improve muscle strength and endurance. By using weights, resistance bands, or your body weight, strength training activities work to gradually increase the resistance muscles face, promoting muscle growth and strength over time. It’s a versatile form of exercise, accessible to individuals at any fitness level, making it a staple in our state-of-the-art fitness centers across Optima® communities.

To experience the greatest physical benefits from strength training, it’s best to establish a consistent
routine, working out at least two times per week. With this regular, consistent approach, you can expect:

Increased muscle mass and strength: Regular strength training naturally leads to increased muscle mass and strength, which can significantly enhance daily life functionality. From carrying groceries to climbing stairs, stronger muscles make everyday activities easier and less taxing.

Fitness Center at Optima Lakeview®
Fitness Center at Optima Lakeview®

Enhanced bone health: Strength training is pivotal in maintaining bone density and combating osteoporosis. The pressure exerted on bones during these exercises triggers bone-forming cells, leading to stronger, denser bones.

Boosted metabolic rate: Muscle tissue burns more calories at rest compared to fat tissue. Thus, increasing muscle mass through strength training can boost your metabolic rate, aiding in weight management and reducing the risk of obesity.

Improved posture and balance: As muscles strengthen, particularly those in the core, posture and balance see noticeable improvements. This can lead to a reduction in back pain and a lower risk of falls, particularly important as we age.

Enhanced flexibility and mobility: Contrary to the myth that strength training makes one bulky and stiff, it actually improves flexibility and joint range of motion when performed correctly.

At the same time, strength training brings significant mental health benefits, including:

Stress relief: Strength training is a powerful stress-buster. The focus required during a session can serve as a form of mindfulness, diverting attention away from daily worries and reducing stress levels.

Boosted confidence and self-esteem: Achieving goals in strength training, whether lifting a heavier weight or completing more repetitions, can significantly boost confidence and self-esteem. This sense of accomplishment often transcends the gym, impacting other areas of life positively.

Improved cognitive function: Regular physical activity, including strength training, has been shown to enhance cognitive function, potentially lowering the risk of cognitive decline as we age.

At Optima®, we understand the value of community in maintaining a consistent fitness routine. Our fitness centers are spaces where residents come together, sharing goals, and supporting each other’s wellness journeys. Strength training sessions, whether individually, with a personal trainer, or in a group class, foster a sense of camaraderie and collective achievement. We’re proud to offer the facilities and the environment that encourage and support our residents in integrating strength training into their lifestyles, ensuring they reap all the benefits it has to offer. Whether you’re a seasoned weightlifter or just starting out, there’s never been a better time to embrace the power of strength training for a healthier, happier you.

 

Exploring Artist Ellison Keomaka’s Soulful Journey

At Optima® communities, we believe in fostering a vibrant culture that encourages creativity and engagement. It is with great pleasure that we highlight the diverse talents within our communities, especially when it comes to special events that bring everyone together. Recently, we had the unique opportunity to host an extraordinary exhibition with Ellison Keomaka, a celebrated local artist and the hand behind the commissioned installations across Optima® buildings.

Tell us a little bit about the exhibition idea with it. Was it who organized it? Did you make original work for the exhibition or was it more of a curation of existing  paintings? Was there a theme?
At the end of 2023, some life events shifted my perspective. I had an overwhelming sense of clarity about what I wanted to create next — paintings for myself. Telling the story of the warrior spirit and the beauty of life through flowers began at the start of the year. The next 60 days held surprising discoveries for me that became the body of work titled “Hanakotoba.”

Ellison Keomaka Exhibition Text
Exhibition narrative

For the first time in my career, I created a body of work that wasn’t based on commissions or the collector’s aesthetic. These were stories that meant something to me personally. Celebrating life’s gifts and our impermanence, these paintings connect with the viewer, as well.

I chose the show title “Hanakotoba,” which translates to “flower words” in Japanese, as the visual palette to tell the stories of my life. Through the use of floral patterns, colors, and textures, I was able to express moments and people that have impacted me greatly.

The collection was diverse yet cohesive, with stories represented in many different forms and colors. In just 60 days, 38 paintings and 1 sculpture came together to become the exhibition.

Scene from the exhibition opening
Scene from the exhibition opening

Can you describe the physical setting for the exhibition?
I paid special attention to the physical setting for the exhibition and chose the Residents’ Lounge at 7190 Optima Kierland®. The space is open and airy, which made it a perfect venue for the paintings. The exhibit was curated with the architecture in mind, focusing on every detail, including the custom fabricated easels for intentional and refined presentation of the work.

The stands made the paintings appear as though they were floating in space, which contributed to the sensation of being in a lush garden. Additionally, I installed panels with texts that shared personal quotes and the stories behind the works. The storytelling aspect made the show unique.

To transform the space for residents, I created an entry point with two large banners to offer a sense of arrival to the show.

How did the people attending engage with the work?
The event took place from 6:00 to 9:00 pm and attracted more than 200 people. Half of the attendees were Optima Kierland® residents, while the rest were collectors of my work and close friends.

As I walked through the show, I was moved by the overwhelming response of appreciation for the artwork. I was touched by the presence of many people who have been instrumental in my career success and those who are close friends. The artwork resonated with the attendees, and many of the pieces found new homes with their stories and intentions.

The show also featured curated music for the event, which a close friend created and performed live. It was the final piece that brought the show together and created an unforgettable experience.

Ellison working in his studio
Ellison working in his studio

What was most meaningful to you about the exhibition?
Creating work that is bold, takes risks, and shares my values was a challenging experience. Although the behind the scenes of the show was not visible, the process behind it was a battle, both internally and externally. Each painting had to be perfect due to the tight timeline, and striking the right balance between creative expression and excellence was a delicate dance. Bringing together all the elements to create a seamless and engaging experience was also challenging, but it all coalesced thanks to the help of some amazing people.

Despite the challenges, there was a beauty to the process that I found only by persevering and courageously moving forward.

So what’s next?
The show marks a new beginning and a transformation in my work. The process and the way I create have once again evolved. I am excited for this new chapter of expression in my work.

There are several amazing upcoming projects that include the new Optima McDowell Mountain™. The buildings will feature brand new styles of work using inspirations from the surrounding nature. There will also be limited edition releases of work from the show and some exciting new exhibits to be announced. I am just grateful for each opportunity I’m given to create.

 

Exploring the Health Benefits of Pilates: A Journey Towards a Stronger Self

At Optima®, we’re committed to nurturing aesthetically pleasing living spaces along with holistic lifestyles that elevate the well-being of our residents. Central to this philosophy is the incorporation of fitness modalities that cater to both body and mind. Pilates, a form of exercise that has gained widespread popularity for its myriad health benefits, is a perfect embodiment of this holistic approach to wellness. Let’s delve into the health benefits of Pilates and understand why it’s become a staple in our fitness offerings.

Pilates, developed by Joseph Pilates in the early 20th century, is a low-impact exercise technique designed to strengthen muscles while improving postural alignment and flexibility. The practice focuses on precise movements originating from the core, offering an integrated workout that not only tones the body but also enhances mental awareness.

Core Strength and Stability
One of the foundational pillars of Pilates is its emphasis on core strength. Regular Pilates practice fortifies the muscles of the abdomen, lower back, hips, and pelvis, leading to improved stability and balance. This core-centric approach not only enhances athletic performance but also mitigates the risk of injuries by supporting the spine, making everyday movements safer and more efficient.

Pilates_Optima Verdana
Pilates reformers in the fitness center at Optima Verdana®

Enhanced Flexibility
Unlike some forms of exercise that prioritize muscle strength at the expense of flexibility, Pilates promotes an equal emphasis on both. Through controlled stretches and movements, Pilates gradually increases the length of the muscles and the range of motion within the joints. This balanced approach to strength and flexibility is crucial for reducing the risk of injuries and maintaining the body’s overall agility and youthfulness.

Mind-Body Connection
Pilates is as much a workout for the mind as it is for the body. The practice demands concentration, focus, and precision—qualities that encourage practitioners to remain present and mindful throughout their workout. This mindfulness fosters a deeper connection between mind and body, enhancing proprioception (the sense of the body’s position in space) and contributing to a state of mental clarity and relaxation.

Improved Postural Alignment
The modern lifestyle, often characterized by prolonged periods of sitting, can lead to detrimental postural habits. Pilates addresses this issue head-on by emphasizing alignment, breathing, and efficient movement patterns. Regular practice helps to correct postural imbalances, ensuring that the spine is aligned, and the body posture is optimized for both aesthetics and health.

Low Impact, High Efficacy
Pilates is accessible to individuals of all fitness levels, including those recovering from injuries or suffering from chronic pain. The exercises can be modified to meet the needs of each practitioner, offering a safe yet effective workout. This adaptability makes Pilates an inclusive practice, welcoming everyone from elite athletes to those embarking on their fitness journey.

Within the Optima® communities, Pilates serves as a pathway to a balanced and enriched life. Our state-of-the-art fitness centers are equipped to provide residents with an environment where they can explore the full range of Pilates benefits, supported by expert instruction and a community of like-minded individuals.

By integrating Pilates into our wellness offerings, we aim to empower our residents with the tools they need to lead vibrant, healthy lives. Whether it’s improving physical strength, enhancing mental well-being, or simply enjoying the social aspects of group classes, Pilates offers something for everyone.

As we continue to prioritize wellness in all its forms, Pilates stands out as a key component of our holistic approach to living well. We invite our residents to discover its transformative power, embracing the practice as a means to strengthen bodies,minds, and an overall sense of well-being.

Optima® Voices: Interview with Tanya Osman, Property Manager at Optima Signature®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima® communities extraordinary. Today, we’re talking with Tanya Osman, Property Manager at Optima Signature®.

Tell us a bit about your background and the role you play at Optima Signature®.
I grew up helping my mother’s real estate business and knew this was the industry for me at a very young age. This experience provided me with a unique perspective on how to effectively navigate the challenges and opportunities within residential management. I started my own business in residential sales over 15 years ago that evolved from selling single family homes in Florida to managing luxury high rise apartment buildings in Chicago.

At Optima Signature®, I manage the day-to-day operations, handle resident relations, address maintenance issues and ensure the property’s overall well-being. My experience is rooted in a commitment to delivering excellent service and maintaining a positive living experience for residents.

How did you begin your journey at Optima Signature®?
I managed luxury communities in River North for 6 years until January of 2022, when I was presented with the opportunity to oversee Optima Signature®.  I embraced the chance to bring everything I knew to the table about operations, sales, and resident satisfaction. I was so excited to start the new journey in Streeterville (funny fact – I have not managed a building that was not on Illinois Street – in River North both building’s I managed were on West Illinois Street and at Signature I am on East Illinois Street. I like to say that I moved to Chicago to work on Illinois Street).

What drew you to Optima Signature® initially?
A significant draw for me was the captivating design of the building. The aesthetic appeal and expansive amenities were also factors. I was excited for the challenge of overseeing a larger community than those I’ve managed previously.

How do you view the concept of community at Optima Signature®? How does it differ from other properties/buildings?
The concept of community at Optima Signature® is integral to fostering a positive living experience. We create a sense of engagement among the residents through regular monthly events and personalized services. Optima®’s values help in creating a more connected and vibrant living environment compared to other buildings.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
Optima®’s core values place emphasis on collaboration and innovation. The shared values contribute to a harmonious work environment and allows to maintain high standards in property management. The value that matters most to me is: “There is a solution to every problem.” We are faced with unique challenges on a daily basis and working for a company that allows you to take ownership and be creative makes it fun to find solutions.

What are some things you’re learning since joining the Optima Signature® team?
Since joining the Optima Signature® team, I’ve been actively learning and adapting to the unique dynamics of the property. Everyday there is an opportunity to improve my communication and problem solving skills by learning the specific needs/preferences of our residents and overcoming new objections from both prospects and the leasing team.

What makes you most proud to be a part of the Optima Signature® team?
I am so proud to be a part of the Optima Signature® team! Our team has a collaborative spirit and is dedicated to resident satisfaction. I love coming into the office to smiling faces and hearing everyone’s ideas! We have a beautiful community and team and that makes me proud!

Discovering History Through Taste: Optima® Scottsdale Residents Dive into Culinary Heritage

As Optima®’s Scottsdale communities continue to flourish, residents are presented with an extraordinary opportunity to embark on a culinary journey that blends the best of both worlds: modern dining experiences nestled within the walls of historic homes. These establishments not only offer a glimpse into Scottsdale’s rich past but also serve as a testament to the area’s evolution into a vibrant, contemporary city.

These new dining venues are part of a trend nationwide, where local developers and chefs are transforming old homes into culinary hubs for the surrounding neighborhoods. In Phoenix, we see innovative approaches to sustainably preserve historic homes while serving the economic needs of the neighborhood.

Here are just a few of the restaurants popping up in our own backyard:

Farish House
The Farish House. Photo: Trystan Trenberth

The Farish House, standing proudly at the threshold of the 20th century and now a recognized member of the Phoenix Historic Property Register, narrates a tale of transformation through the ages. Constructed in 1899 by Howard Cassidy and later becoming the home of Phoenix’s first city manager, William A. Farish, and his wife Jane in 1901, this building has journeyed from a single-family residence to a multi-faceted space with duplexes, an art gallery, and various business offices over the years. Located in the vibrant Evans Churchill neighborhood of downtown Phoenix, The Farish House has evolved into a cozy bistro that honors its rich history with a menu of timeless classics like ratatouille, mac and cheese, and beef stew, all while sharing a landlord with the neighboring Songbird Coffee and Tea House.

House Brasserie
The House Brasserie. Photo: Sophia DuBois, Sophia DuBois Photographer

In the heart of Old Town Scottsdale, The House Brasserie invites patrons into a world where French elegance meets modern American cuisine. Operating from a residence constructed in 1939 by the pioneering Mowry family, this restaurant carries forward the legacy of Arizona’s early settlers through its innovative menu and the preserved charm of the original home. The Mowrys’ spirit of hope and hard work is echoed in the delightful dishes and the preserved rose bushes that symbolize their lasting impact on the Scottsdale community.

Garden Bar Phoenix
Garden Bar. Photo by IG: @iamchanelle

Meanwhile, Garden Bar offers a unique “garden to glass” experience from a 1914 California bungalow, blending the historical essence of downtown Phoenix with contemporary mixology.  This spot offers some classic, nostalgic and whimsical cocktails along with curated grazing boards, truffle parmesan popcorn and pretzel bites.  They also have a Bespoke Cocktail Experience that ties mini cocktails into the history of the house, during WWI & II, including the Kilroy Was Here … a cocktail created after the Kilroy family that lived in the house from the 1940’s – 1960’s.  Guests can eat and drink in any of the cozy, decorated rooms, back patio or in rocking chairs on the dog-friendly front porch.

Located in a historic building in downtown Phoenix’s Heritage Square, the Diaspora Collective is a vibrant beacon within the community, inviting all to immerse in the celebration of culture and the rich tapestry of African diaspora history. More than just a space, it’s a dynamic hub where visitors connect, sharing and shaping stories of Africa and its widespread descendants. Within its embrace, Soko presents a market brimming with an exquisite array of goods crafted by Black artisans from Africa and beyond, offering a tangible connection to the diaspora’s creative spirit. Complementing this cultural journey, Latha serves as a culinary gateway, its menu a homage to the diverse food traditions spanning Africa, the Caribbean, Brazil, and the southern United States, each dish and drink a story of heritage and unity.

Nestled in a historic dwelling just a stone’s throw north of Roosevelt Row, Sottise breathes new life into the venerable Knipe House, originally crafted by the acclaimed architect Leighton G. Knipe in 1909. As one of the remaining original structures in the Roosevelt Row arts district, the building’s storied past spans designs across Phoenix, including notable works on the Arizona State University campus in Tempe. Despite enduring multiple renovations and recovering from a fire in 2010, the space found its new purpose in 2021 when TJ Culp and Esther Noh transformed it into Sottise. This modern French bistro pays tribute to the timeless elegance of French cuisine and viniculture, inviting guests to savor this homage on the home’s iconic wrap-around front porch or within the intimate confines of its dining room, each corner a whisper from the past.

Cibo Pizzeria
Cibo Pizzeria. Photo by Cibo Pizzeria

Set in a restored bungalow built by a rancher in 1913, Cibo Pizzeria resides in a charming neighborhood in central Phoenix. Before becoming a pizzeria, the home was once a boarding house and a naturopathic doctor’s office, according to the restaurant’s co-owner and chef Guido Saccone. Complete with an intimate front patio, exposed brick, hardwood floors, stained glass, and a fireplace, the building became Cibo in 2005 and has been serving Italian staples ever since. Popular for its red and white pizzas, fresh salads, and housemade pasta, Cibo is a local favorite for lunch and dinner.

As Optima residents explore these historical dining venues, they’re not just savoring a meal or a cocktail; they’re partaking in a living history lesson, savoring the stories of those who came before while contributing to the ongoing narrative of the vibrant community. Through these experiences, the past and present merge, offering a taste of history with every bite and sip.

Backgammon Basics: A Classic Game at Optima® Communities

At Optima®, we celebrate not only innovative architecture and vibrant living spaces but also the timeless traditions that bring our communities together. Among these cherished traditions is the ancient game of backgammon—a pastime that transcends cultures and generations, fostering connections and friendly competition. As we delve into the basics of backgammon, we invite Optima® residents to explore the joys and strategies of this classic game, often a highlight in our communal areas.

The Essence of Backgammon
Backgammon is one of the oldest board games known to humanity, with origins tracing back approximately 5,000 years. Its enduring appeal lies in the blend of luck and strategy, offering a dynamic and engaging experience for players of all ages. The game is played on a board consisting of 24 narrow triangles, known as points, grouped into four quadrants. Each player begins with 15 checkers, maneuvered based on the roll of two dice, with the ultimate goal of bearing off all one’s checkers off the board first.

Setting Up the Board
The setup is simple yet strategic, with each player placing their checkers in a mirrored configuration across the board. The checkers are distributed as follows: five on the 6-point, three on the 8-point, five on the 13-point, and two on the 24-point. This initial setup is the starting line of a race filled with strategic advancements and blockades against your opponent.

Backgammon board
By Project Gutenberg Distributed Proofreaders – Encyclopædia Britannica, 1911, Public Domain, Wikipedia

The Gameplay
Players take turns rolling the dice to move their checkers. A checker moves forward to a point that is not occupied by two or more opposing checkers. The aspect of hitting and blocking adds a layer of tactical depth; landing on a point occupied by a single opposing checker sends that checker to the bar, forcing it to restart its journey across the board. This blend of forward momentum and defensive play makes backgammon a game of both chance and profound strategy.

Bearing Off
The climax of a backgammon game is the “bearing off” phase, where players remove their checkers from the board based on the roll of the dice. The first player to successfully bear off all their checkers wins the game. This final phase requires foresight and sometimes, a bit of luck, encapsulating the thrilling essence of backgammon.

Why Backgammon Resonates with Optima® Residents
Backgammon aligns seamlessly with the Optima® ethos of fostering community and enhancing the living experience through shared activities. It’s a game that invites residents to gather, challenge each other, and bond over a shared love for strategy and social interaction. The portable nature of backgammon sets means that residents can easily set up a game in our lush gardens, alongside the pool, or in any of our communal spaces designed for relaxation and socialization.

Whether you’re a seasoned player or new to the game, backgammon offers a delightful way to spend an afternoon or evening. With its simple setup, complex strategies, and rich historical roots, it serves as a bridge between cultures, ages, and people. Optima® communities regularly host game nights, including backgammon tournaments, where neighbors can come together, learn from each other, and enjoy the spirited competition. It’s an opportunity to engage with the broader Optima® community, learn a new skill, and perhaps, ignite a passion for one of the oldest games in human history.

 

Optima® Voices: Interview with Emily Etland, Chicago Regional Manager at Optima®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima®’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Emily Etland, Chicago Regional Manager at Optima®.

Tell us a bit about your background and the role you play at Optima®.
I have been in property management for about 20 years.  I started in leasing and have worked in many different roles, at many different property types.  Most of my life was spent in New Orleans, and I moved to Chicago about 4 years ago.  While I’ve spent the last few years in the fee management side of property management, I was excited to join Optima® to work directly for a company that is fully involved with each of their assets from the start.  While each of my days at Optima® is different, my role as Regional Property Manager involves overseeing our 3 Chicago area properties — Optima Signature®, Optima Lakeview®, and Optima Verdana® — and their daily operations.  This can range from their financial performance, to staff performance, to building operations and so much more.  I also act as the conduit between our site and executive teams, ensuring our site teams always have a voice.

How did you begin your journey at Optima®?
I actually began my journey at Optima only seven months ago.  While I wasn’t really on a job hunt, a recruiter reached out to me about the position and piqued my interest and we spoke a bit.  After that, I had an in-person meeting with our Director of Operations, Jamie Springer, and learned what she feels makes Optima® unique.  I then had a chance to meet with two of our SVPs and the rest is history!

What drew you to Optima® initially?
When I first moved to Chicago, I took a position as Property Manager. With being new to the city, I wanted to get to know the market by being on-site and working directly with a single team. As I grew to know Chicago, I wanted to return to a regional role that I had played in New Orleans. The opportunity at Optima presented an exciting opportunity for me to not only oversee a group of communities, but to work for a company that is vertically aligned. So today, I’m part of a team where everyone works from start to finish to ensure a project is always developed and maintained to a high standard.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
I think Optima®’s values serve as a solid anchor in some of the tougher situations that we face.  I can’t count how many times we’ll be struggling through a problem and someone will quote one of our values as a way forward, like “there is a solution to every problem” or “do the right thing even when it’s hard.”  And while we often share a laugh afterwards, the fact that we’ve all internalized these values is so powerful, and personally gives me the conviction to stop and adjust my attitude and approach to overcome doubt or a sense of defeat.

Of all the Optima® values, my favorite is “be bold.” It pairs with each of the other values…and amplifies them.  Or stands all on its own.  And it perfectly captures everything I do each day.

How do you view the concept of community at Optima®? How does it differ from other property management companies you’ve worked with?
It’s interesting, every property management company I’ve worked for has done events and strived to create a unique brand for each community, while aligning with the larger management brand.  What is different about Optima® is as soon as you walk into one of our buildings, you know you’re in an Optima® designed space because of the extraordinary modern design. But how do you know you’re in an Optima® community?  That’s all in the people.  As a team, we are completely focused on making sure our residents feel at home. As a result, our relationships begin long before our residents move in, when we reach out to conduct “getting to know you” calls to discover their interests, so we can be ready to provide them with the best experience possible from Day One. Because of these early connections, we’re able to curate events that cater to residents’ priorities, and help organize the clubs that reflect what people care about — book clubs, mahjong, pickleball, game nights and so on.  Living in an Optima® building is being part of a community, a place that feels like home.  Building strong, lasting relationships is at the core of what we do, and a staple in how we build community for our residents.

What are some things you’re learning since joining Optima®?
Since joining Optima®, I’ve been so impressed with just how much architecture can lead even the day-to-day operations of the property management side of the business. From terms we use to highlight things on a tour, to how we hang art in our models — so much detail!

What makes you most proud to be a part of the Optima® team?
I’m proud to be part of a team that wants to grow based on things we’re learning, and responding to areas that need improvement. Things at Optima® move fast (speed and detail set us apart), but it’s because we’re constantly evolving so that we’re able to execute things at the highest level possible.  We never want to settle for a mediocre result, we want to provide the best to our residents and our team.

Optima® Voices: Interview with Tracy Ratdavong, Assistant Property Manager at Optima Verdana®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Tracy Ratdavong, Assistant Property Manager at Optima Verdana®.

Tell us a bit about your background and the role you play at Optima Verdana.
I started in leasing and property management in Michigan very early in my professional career with a goal of moving to Chicago. In order to make this geographic move, I spent a few years in sales and technical recruiting. In one of my placements, I was recruiting candidates for a property management position and stayed connected with the individual who was eventually hired. I stayed in touch with her — only to find that she later recruited me for an assistant property manager role!

I feel like everything in my professional background has happened for a reason, including giving me the skills I need to manage lease-up and retain residents, provide great customer service, form lasting relationships, and build a strong team.

How did you begin your journey at Optima Verdana?
Prior to Optima Verdana, I assisted in managing two buildings that gave me exposure to the Illinois market. I heard great things about Optima and when I saw an opening, I immediately applied for the position. From the first meeting with the team, I felt an instant connection, which sparked my interest in working for such a great company. Every conversation I had during the interview process felt genuine and everyone on the team expressed how Optima cares equally for their residents and for their employees. I joined the team in May 2023 when Optima Verdana® opened to the public. Since then, I have been a part of the journey with the development and completion of this beautiful community, as we welcomed our first residents in August and completed construction in November.

What drew you to Optima Verdana initially?
I was really drawn to the Optima Verdana team from our very first conversation.  Everyone was so welcoming and had nothing but great things to say. They made me feel like they were truly happy in their roles and that made me excited to have a chance to be a part of that team.  I also really loved the fact that all our design, development, and management is all in-house. This really made me feel like I was going to have a real voice in managing this new community and that my ideas could help contribute to the success of our new building.

How do you view the concept of community at Optima Verdana? How does it differ from other properties/buildings?
To me when I hear community, I think of togetherness — and at Optima Verdana, it truly feels like everyone is family. We have residents who meet up throughout the week for pickleball and on the Sky Deck just to enjoy each other’s company. And because so many of our residents have been with us since the very beginning, they love coming by our office, excited to share great news about their lives. This is unlike anywhere I have ever worked or lived. We strive to provide the best service to our residents and give them not only a home, but a lifestyle catered to their individual needs. At Optima Verdana, we are a true community, and our team and residents work together to create an inviting environment that feels like home.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
Building strong lasting relationships has always been important to me and with Optima, everyone applies this together as a team and with our residents.

The support I have gotten from my team and management has helped me grow in so many ways. Everyone wants to help each other succeed and this value flows every day into the Optima culture. I believe you are who you surround yourself with and here at Optima, across all the various properties and corporate offices, we are an incredibly strong team, and we inspire each other.

What are some things you’re learning since joining the Optima Verdana team?
By being connected with our entire team, I have learned so much from every group. Starting from my early days at Optima, I was part of the construction meetings. I learned about the development and overall project management, which has helped me understand Optima Verdana in much greater depth. It has given me more knowledge so I can speak with current and future residents with more confidence and detail. Since welcoming our first residents, I have learned something new every day. I routinely work with our marketing, accounting, and asset management teams, which has pushed me out of my comfort zone to undertake new challenges. This has been rewarding in so many ways and I continue to open my mind to the endless possibilities at Optima.

What makes you most proud to be a part of the Optima Verdana team?
I am most proud to represent a team that strives to give the best and be the best. Everyone cares and encourages each other. Optima has built an incredible reputation and continues to stand out in terms of architectural design, concern for sustainability, attracting and retaining exceptional professionals, and providing a great place to work. I take pride in saying I work for such an amazing company!

 

Inside Optima®: Resident Stories, Interview with Shirley Moffs, Book Club Member at Optima Sonoran Village®

Welcome to Inside Optima®: Resident Stories, a series that takes you behind the scenes of life in Optima’s dynamic communities. Through intimate conversations with our residents, we’re exploring the diverse experiences, unique lifestyles, and vibrant cultures that flourish within Optima’s architecturally stunning buildings. Join us as we discover what makes living in an Optima community not just a choice of residence, but a way of life. We recently sat down with Shirley Moffs, resident and Book Club member at Optima Sonoran Village®.

How long have you been a resident at Optima Sonoran Village®? What drew you there?

We moved to Optima Sonoran Village® in August 2020. We had always owned homes here in Scottsdale and began downsizing as our children grew up, and ended up in a townhouse about five minutes from here. From there, we watched this property being built, and we admired the architecture and landscaping — and saw how pet-friendly it is (we have a dog). So we opted for this wonderful new ‘easy living’ and couldn’t be happier.

Can you tell us a little about what inspired you to join the Resident Book Club at Optima Sonoran Village®?
When we first moved in, the Book Club held their meetings around the pool, and I grew curious when I saw them. I started asking around — especially among other dog owners — and began to see announcements around the building, as well. I love to read and was eager to meet new people, so I decided to join.

How many members are in your Club?
These days, there are about 35 members. We usually have 8 to 12 people attend any given bok discussion, since there are people who live elsewhere in the summer months and others who travel for work. So there’s a core group of us who are here all the time and others who come and go.

How often and where do you typically meet?
The Book Club meets the third Monday of every month in the early evening, after dinner. We experimented with getting together in different spaces around the community, but find that meeting in someone’s apartment is most comfortable for the kind of small group discussions we have. We typically bring wine and light snacks, as well, and we often run past our end time to simply stay and chat.

How does the Book Club decide on which books to read? Is there a specific theme or genre that the Club focuses on?
The group decides together what we read. We like variety, so we don’t stick to a single genre.  If we read a book that is heavy or somber, the next selection will be lighter. At one time there was a rule that we wouldn’t read anything longer than 300 pages, but we decided it was too restrictive and now leave the door open for longer books that we really want to dive into. And when we decide on the next book, the person who suggested it leads the discussion at our next get together. There are lots of online resources for crafting discussion guides for the books we select, which makes getting organized for a meeting is quite easy.

Can you share a particularly memorable discussion or event that you’ve enjoyed in the Book Club?
Last year, I saw this fellow, David Ambroz, on social media. He was raised in the foster care system and lived on the streets with his siblings as a young child. He has since become an award-winning child welfare advocate and wrote a best-selling memoir, A Place Called Home. Right before we were scheduled to meet and discuss the book, I discovered that David was doing a speaking tour for the book. I reached out on social media to see if he might consider coming to our Book Club as a guest. Well, believe it or not, he got right back to me. He said he wasn’t going to be in Phoenix, but offered to join us on Zoom during our meeting. So there he was, in his kitchen making dinner, and talking to us about his life experiences! What an incredible moment that was to have a direct connection to the author.

All of us in the conversation that night were so inspired, and have since found ways to get more involved with issues of foster care in Phoenix and Arizona. It’s amazing how the reading of a book with others can lead to such positive action.

What have been some of the favorite books you’ve read and discussed?
We read The Boys in the Boat: Nine Americans and their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown, which recently came out as a movie (the book is much, much better!). And The Midnight Library by Matt Haig was terrific.

We also read Klara and the Sun by Kazuo Ishiguro, which for me was particularly interesting because I’m not usually a fan of science fiction and I found it a surprisingly humanistic story.

How do you think participating in a Book Club enriches the residential experience at Optima Sonoran Village®?
I’ve made some great friends through our Book Club; we often meet for coffee and lunch, or for dinner with our spouses, too.

And I have also found so much personal growth from participating in the Book Club. I love the discipline and accountability around reading and just having that opportunity to participate in conversation and learn from other people’s points of view.

For residents who might be interested in joining the Book Club, what advice would you give them? How can they get involved?
There’s always information about upcoming Book Club meetings on the building app, along with signage and emails. And we tend to act like ambassadors for the Club, encouraging other residents we meet at building events to come to a meeting if they like to read. Even if they haven’t read the book that month, they can simply enjoy the discussion and see if it’s a community-within-a-community that they might like to join.

person name goes here

Maintenance Supervisor

Glencoe, IL





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