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Then and Now: The Remarkable Rebirth of the Hotel Adams

Posted on August 7, 2023 by Hunter

At Optima®, we revel in opportunities to explore the layers of architectural history and cultural significance found in the places we reside. In the heart of Phoenix, one structure stands as a testament to the city’s vibrant evolution over time: the Hotel Adams.

The journey for this architectural gem began in 1894, during Arizona’s territorial days, when Phoenix was a city of merely 5,000 residents. Attorney J.C. Adams, a recent arrival from Chicago, sought to enrich the city’s modest accommodations. Leveraging his financial connections, Adams constructed the city’s first luxury hotel, a grand Queen Anne-style building that immediately elevated Phoenix’s stature.

Adams lobby (pictured in 1920) (Photo: McCulloch Brothers Inc. / Arizona State University Libraries)

With balconies, private bathrooms in many rooms, fireplaces for heat, and an innovative cooling system featuring electric fans blowing air over giant ice blocks, the Adams Hotel wasn’t just elegant, but innovative for its time.

In 1910, the Adams Hotel succumbed to a devastating fire, and rose from its ashes as a five-story, Mission Revival-style structure, rebuilt on the same site with fireproof, reinforced concrete. Reopened in time for the statehood celebration in 1912, the Hotel Adams once again became a hub of social, political, and cultural activity.

The Hotel Adams located at Central Avenue and Adams Street,
1960. (Photo: Douglas C. Towne)

From its storied lobby, which housed Arizona’s first commercial radio station, to its altruistic pledge during World War II to always have a room available for servicemen, the Hotel Adams remained a symbol of the city’s community spirit.

As Phoenix evolved, so did Hotel Adams. In 1973, the decision was made to replace the aging building with a modern hotel to support the new Civic Center. The result was the 17-story, 538-room hotel that today is known as the Renaissance Phoenix Downtown Hotel. Yet, within its modern shell, the Renaissance Phoenix retains the spirit of the Hotel Adams.

The now Renaissance Phoenix Downtown Hotel

The basement area is a testament to the hotel’s tenacious spirit. Encased by concrete walls poured back in 1910, it’s now home to Melinda’s Alley, a clandestine hangout known for its rotating cocktail menu.

As we celebrate the extraordinary journey of the Hotel Adams, we are continually inspired by such symbols of resilience and reinvention. These architectural narratives speak to the enduring power of creating spaces that carry forward the spirit of evolution, community, and cultural significance. We’re proud to be a part of Arizona’s rich architectural history, and we look forward to the stories yet to be told.

Great Writers Series: Mary Hunter Austin

Posted on August 2, 2023 by Hunter

The enchanting beauty and rich cultural history of the Southwest, where some of our properties are located, serves as a constant source of inspiration. As part of our new “Great Writers” series, we take immense joy in celebrating individuals whose contributions have cast a lasting glow on the Southwest, mirroring its radiant sunsets. Today, our spotlight is on Mary Hunter Austin, a writer whose connection to the land weaves through her work, reflecting the soul of the Southwest.

Monument Valley West. Photo: 45SURF Hero's Odyssey Mythology Photography — Monument Valley West. Photo: 45SURF Hero’s Odyssey Mythology Photography

Mary Hunter Austin, born in 1868, spent her life deeply immersed in the exploration and interpretation of the American Southwest’s landscapes. Her passion resonates strongly with us at Optima®, as we see our residents similarly captivated by the extraordinary vistas and cultural richness inherent to Optima Sonoran Village® and Optima Kierland Apartments® properties.

Sonoran Desert Landscape. Photo: Bureau of Land Management Arizona

Austin’s acclaimed work, “The Land of Little Rain,” transcends conventional narratives, encapsulating the raw and compelling beauty of the Mojave Desert. In this collection of essays, Austin captured the intricacies of desert life — the flora, the fauna, and the Native American cultures — with a poet’s eye and a naturalist’s precision.

In addition to her descriptions of nature, Austin’s work reflected her strong sense of social justice, particularly related to Native American culture, women’s rights, and environmental conservation. In her writing, we see the Southwest not just as a backdrop, but as an active participant in the lives of the people who inhabit it. It is this vibrant, interconnected community that Austin so cherished, and that we are privileged to be a part of.

Delving deeper into Mary’s writings, we find a profound understanding and respect for the forces that shape the Southwest. Her observations were not passive; they formed the groundwork for a vibrant dialogue between humanity and the environment. Austin didn’t merely write about the Southwest — she engaged with it, championed it, and ultimately became one of its most influential advocates.

The Land of Journey's Ending — The Land of Journey’s Ending

At Optima®, we are inspired by Austin’s deep connection to the Southwest. Her detailed and vibrant narratives serve as a testament to the beauty of the region, reminding us of the power of truly getting to know a land and the importance of fostering a harmonious relationship with it. Through this shared love of these lands we find ourselves forever inspired, and captivated, deeply aware that we are not just creating buildings, but crafting experiences that resonate with the vibrant spirit of the American Southwest — a spirit so eloquently portrayed in Austin’s works.

Scottsdale Architecture Spotlight: Hotel Valley Ho

Posted on May 8, 2023 by Hunter

Arizona, and particularly Scottsdale, has long been a hotspot for architectural innovation, blending the region’s natural beauty with groundbreaking design. From Frank Lloyd Wright’s Taliesin West to Paolo Soleri’s Acosanti, the state is home to a variety of remarkable structures that push the boundaries of architectural thought. One standout example is the iconic Hotel Valley Ho, a mid-century modern masterpiece nestled in the heart of Scottsdale. Today, we’re exploring the hotel’s fascinating history, stunning architectural features and commitment to preservation and sustainability.

Nestled in the heart of Scottsdale, the Hotel Valley Ho opened its doors in 1956. The hotel was designed by Edward L. Varney, a prominent mid-century modern architect and a student of Frank Lloyd Wright, the hotel sought to combine the glamor of Hollywood with the natural beauty of Arizona. Over the years, the Hotel Valley Ho has hosted numerous celebrities and undergone multiple renovations to maintain its charm and relevance.

The Hotel Valley Ho stands as a shining example of mid-century modern architecture. Its sleek, minimalist design is characterized by clean lines, flat planes, and expansive glass walls that seamlessly integrate indoor and outdoor spaces. The hotel’s iconic cantilevered roof lines and butterfly roofs give it a futuristic appeal while providing shape and protection from the elements.

The rooms and pool at Hotel Valley Ho, Photo by C.C. Chapman, 2011

One of the most striking features of the Hotel Valley Ho is its use of materials, including concrete, steel, and native Arizona stone, which all pay homage to the state’s desert landscape. Additionally, the interior boasts vibrant colors, geometric patterns, and custom-designed furnishings that embody the essence of mid-century modern design.

Beyond its architectural prowess, The Hotel Valley Ho offers luxurious amenities to cater to every guest’s needs. The property is home to two separate pools: The OH Pool, which features a lively atmosphere complete with a bar and cabana, and the more serene OHasis Pool, perfect for relaxation. Guests can also enjoy the award-winning VH Spa, a state-of-the-art fitness center, and exceptional dining options, including the ZuZu restaurant, which serves inventive American cuisine. The hotel’s central location provides easy access to Scottsdale’s vibrant art galleries, shopping and outdoor activities.

Hotel Valley Ho’s lobby, Photo by C.C. Chapman, 2011

In addition to its luxurious accommodations, the Hotel Valley Ho has demonstrated a commitment to preservation and sustainability over the years. A comprehensive restoration project in 2005 revitalized the hotel’s historic features and expanded its footprint. Modern amenities and sustainable practices, such as energy-efficient LED lighting, solar panels for heating pool water and a robust recycling program have been incorporated throughout the property. This commitment ensures that future generations can experience the magic of this mid-century modern masterpiece.

The Hotel Valley Ho truly offers an unforgettable experience, seamlessly blending luxury, history and sustainability. Its timeless design and dedication to preserving its heritage make it a must-visit destination for architecture enthusiasts and travelers alike.

Ralph Haver: The Unsung Brilliance of A Mid-Century Arizona Architect

Posted on April 19, 2023April 19, 2023 by Hunter

Ralph Haver’s work may not have gained the same international recognition as his contemporaries Frank Lloyd Wright, Richard Neutra, or Eero Saarinen, but there’s no mistaking his defining influence on Arizona Mid-Century Architecture.

Haver was born in Pasadena in 1915. He attended Pasadena Junior College and later studied architecture at the University of Southern California (USC) before the United States entered World War II. After a stint in the military with the U.S. Army Corp of Engineers, he moved to Phoenix, and started his own architectural practice. In 1945, he founded Haver, Nunn & Associates, partnering with fellow architect, Jimmie Nunn. The duo focused on designing affordable tract homes that were stylish, functional, and suited to the desert climate.

Northwood Haver Home in Phoenix. Photo: ©2016 Modern Phoenix LLC

His passion for simple, affordable, and elegant design made him an instant hit among Arizonans who were seeking a fresh architectural perspective.

While Wright’s organic architecture and luxurious designs were the talk of the town, Haver was working diligently behind the scenes. He envisioned a world where every family could live in a well-designed, modern home without breaking the bank. And thus, the “Haver Home” was born.

Haver Homes For All

Haver’s homes were designed for the average family. Their clean aesthetic and open floor plans allowed homeowners to bask in the natural beauty of Arizona while having a comfortable, stylish abode.

Marlen Grove Haver Home. Photo: ©2020 Modern Phoenix LLC

With the thousands of Haver Home designed and built, their iconic design elements included low-sloping roofs, expansive windows, and a post-and-beam construction, similar to that of another Arizona contemporary we wrote about recently, Al Beadle. These elements allowed for a seamless integration of indoor and outdoor spaces, maximizing both beauty and functionality.

Ralph Haver and his firm didn’t limit themselves to residential projects. They also designed schools, churches, and commercial buildings, leaving their mark on many aspects of Arizona’s mid-century architectural landscape. Many of their projects were concentrated in neighborhoods like Marlen Grove, Town and Country, and Windemere.

Windermere Haver Home. Photo: ©Modern Phoenix LLC

Although Ralph Haver passed away in 1997, his work continues to influence architects and homeowners, and his designs have become highly sought-after by those looking to own a piece of Arizona’s unique modernist architectural heritage. In fact, many neighborhoods throughout Phoenix and Scottsdale still boast a high concentration of Haver Homes, lovingly maintained and restored by their proud owners. These communities serve as a testament to Haver’s enduring vision of affordable, stylish living for all. At Optima®, we’re inspired by the innovative spirit of Ralph Haver and his dedication to creating beautiful, functional living spaces.

Al Beadle: The Mid-Century Modern Master in Phoenix

Posted on April 10, 2023 by Hunter

When it comes to mid-century modern architecture in Arizona, the name Frank Lloyd Wright tends to come to mind first. It’s exciting to note, however, that there have been other luminary architects who made enormous contributions to modernist architectural traditions here in the desert. Today, we are happy to introduce one of these under-the-radar designers — a true pioneer in his time whose work continues to inspire practitioners and homeowners alike.

Born in 1927, Al Beadle grew up in St. Paul, Minnesota. He served with the United States Navy Construction Battalion, the Seabees, in the South Pacific during World War II. His experiences included building piers, designing command bases, and constructing hospitals. After his time in the military, where he acquired much of his architectural prowess, Beadle eventually moved to Phoenix where he would make his mark on the city’s architectural scene. Starting his own architecture and build firm in 1967, Beadle believed in the principles of minimalism, efficiency, and the seamless integration of indoor and outdoor spaces.

Beadle’s unique design approach is evident in his many residential and commercial projects throughout the Phoenix area. His signature style often features clean lines, flat roofs, expansive glass walls, and a keen attention to detail. His buildings effortlessly blend with their desert surroundings, creating a harmonious balance between the built environment and the natural landscape.

Paradise Gardens

One of Beadle’s most iconic projects is the Paradise Gardens community. Developed between 1958 and 1964, this neighborhood showcases a collection of mid-century modern homes that embodies Beadle’s design philosophy. These homes are characterized by their post-and-beam construction, open floor plans, and large windows that blur the lines between indoor and outdoor living spaces.

Beadle House 11

Another noteworthy example of Beadle’s work is Beadle House 11, which he designed for himself and his family. Completed in 1963, this stunning residence exemplifies the architect’s minimalist approach, with its floor-to-ceiling windows, exposed steel beams, and sense of effortless elegance.

Beadle House 11 remodeled interior. Photo: ©2016 Modern Phoenix LLC

Today, Al Beadle’s architectural legacy lives on in the many buildings he designed throughout Phoenix and the surrounding areas. His work continues to be celebrated by architects, designers, and mid-century modern enthusiasts who appreciate the timeless quality of his designs. Preservation efforts are underway to ensure that Beadle’s architectural gems remain intact for future generations to enjoy.

In a city like Phoenix, where the natural beauty of the desert meets the sleek sophistication of modern design. Those who call this place home or are simply visiting, should consider checking out Al Beadle’s architectural masterpieces. From the effortlessly cool Paradise Gardens community located on 32nd Street to 36th Street and Mountain View, to the striking Beadle House 11 on 4323 E McDonald Dr, there’s no shortage of Beadle-designed gems to explore and appreciate.

How Space Affects Mood

Posted on March 22, 2023March 23, 2023 by Hunter

Today, virtually every aspect of daily life seems to bring a measure of stress. And when thinking about how to cope, it’s reassuring to turn to science, where research studies continue to point to the fact that human health and the spaces in which we live, work, and play directly correlate with stress levels and mood. Since our earliest years and projects, Optima® has championed the primacy of interior space, and we continue to celebrate its importance for each and every one of our residents — including giving a few tips on how to make the most out of one’s own space!

The Importance of Natural Light

Previously, we’ve spoken about the positive effects of an abundance of natural light and expansive windows and the critical role they play in adhering to our principles of Modernist design. Sunlight alone holds many benefits that go beyond the physical. It helps increase serotonin and endorphin levels, two hormones that significantly boost our mood.

What simple steps can you take to maximize natural light in your space? Start by arranging mirrors to reflect light, making sure you’re not blocking light with furniture, and rethink the use of dark drapes or shades.

Natural light at Optima Lakeview®, Chicago, IL

Perception

The impression a space makes affects your mood, as well, and happens on an immediate and intuitive level as your mind and body engage with the physical environment. Picture an expansive living/dining area with floor-to-ceiling windows where you are drawn to gather with family and friends (or curl up with your pooch). Juxtapose that impression with what you would feel when entering a cluttered, dim room with little space to move around.

Take advantage of the layout of your space to maintain a sense of effortless flow in and around furniture and built-in elements, and keep piles and stacks to a minimum!

Introducing Color

Color isn’t merely visual eye candy, it provides a psychological experience, as well. Beyond the sense of tranquility that the Modernist palette of monochromatic tones of gray, white, and black offer, expanding your space’s palette can make a world of difference in boosting your mood.

Extending a hand to vibrant colors like red, yellow, or orange can give you feelings of passion and comfort. Cooler colors on the other side of the spectrum, like blue, green, and purple, can be peaceful, calming, or comforting. Sprinkling bits of color throughout your space is a surefire way to add a new emotional dimension to the environment and enhance your mood.

Terrace gardening at Optima Sonoran Village® — Vertical landscaping at Optima Sonoran Village®

Budding Companions Can Increase Mood

We’ve written in the past about the mental health value of introducing budding companions such as house plants or flowers into your space, based on the results of comprehensive studies that show how the presence of plants improves concentration and memory retention while also reducing stress.

Make a regular habit of keeping plants and flowers around your home, and enjoy their affect of reducing the likelihood of depression and increasing positive feelings — in addition to the aesthetic beauty they provide.

From the feedback we continue to receive from Optima® residents, living in one of our communities sets the stage for high spirits and upbeat moods. With “great bones” in the design of our residences, optimized for openness, materiality and light, the opportunity to transform living space into home becomes a joy.

Arizona Mid-Century Modern Architecture

Posted on March 3, 2023March 6, 2023 by Hunter

For those who are always on the hunt for vestiges of mid-century modernism, you’ll have some happy surprises right in Optima®’s own backyard — in Scottsdale. Here you’ll discover a history that is rich in architectural heft, including wholly-intact examples from the city’s 1950s community, where some of the finest mid-century modern structures remain.

Striking examples of mid-century modernity can be seen in Scottsdale’s commercial buildings scattered across the city, alongside several repurposed pubs and restaurants. Architectural gems can also be found in older neighborhoods. Especially those that were built by Ralph Haver. A local architect who utilized walls of glass, low-pitched roofs, and angled porch posts all packaged within a modestly-sized home.

Ralph Haver home. Photo: Leland Gebhardt

And don’t miss another example of impeccably-renovated mid-century vernacular in the sleek Hotel Valley Ho. The hotel boasts façades of glass and concrete panels that express arrowhead motifs. Opened in 1956, it was largely a getaway for a number of Hollywood stars. Zsa Zsa Gabor rode horses there. Natalie Wood and Robert Wagner had their wedding reception in the hotel ballroom. And Jimmy Durante used to play piano late at night in the lobby.

The Arizona Biltmore, a 39-acre resort not far down the road, is another example of the city’s architectural history. The Biltmore is often identified as a Frank Lloyd Wright building, but it was actually designed in collaboration with Albert Chase McArthur, a protege of the great master.

The nearly century-old hotel: Arizona Biltmore. Photo: Werner Segarra

The Biltmore has the dramatic presence of a large-scale Wright building, and is one of only 13 structures that Wright designed and in the area. His students, on the other hand, were involved with many others. For Wright acolytes, any visit to the Phoenix area begins with his winter residence and headquarters, Taliesin West. Now home to the Frank Lloyd Wright Foundation and the Frank Lloyd Wright School of Architecture, and located on the edge of the McDowell Mountains outside of Scottsdale. Which also happens to be where our most recent architectural development will be situated — Optima McDowell Mountain Village — Wright passed on his genius to an entire generation of eager architects such as Blaine Drake, Vern Swaback, and Heloise Crista.

No survey of mid-century modernist architecture is complete without the David and Gladys Wright House. David was one of Wright’s eight children, and the house the elder Wright designed for him was based on a rising spiral (also the design for New York’s Guggenheim Museum) while remaining imaginative and human in scale. The spiral lifts the living quarters above the treetops so that anyone in the house has access to carefully framed panoramic views of the mountains in the distance, and spaces that flow organically and wonderfully into one another.

It’s always a pleasure to connect our “Forever Modern” mantra at Optima® with the broad, deep mid-century modern legacy that lives on in the communities where we work and build!

Megan Hernandez Team Member Spotlight

Posted on February 15, 2023 by Hunter

At Optima®, our communities would not thrive without the outstanding work from our spirited team of individuals. We recently sat down with Megan Hernandez, People Experience Generalist at Optima, to discuss why she loves being part of such a passionate team and what she has learned throughout her experience here:

Tell us a bit about your background and the role you play at Optima.

My background is in human resources and administration. I spent some time applying this skill set in the finance industry and also worked in the city election space before coming to Optima. At Optima, I’m the People Experience Generalist based in Arizona. An interesting fact is that I lived in Chicago for my whole life before moving to Arizona, so I was able to also meet the Illinois-based team before moving to the Southwest. And now that I’m in Arizona, I am responsible for providing enhanced, more tangible support for our growing number of employees here, focusing on benefits, hiring, employee engagement and other fun things like that.

What drew you to Optima initially, and what’s kept you working there?

I was inspired to take my position at Optima in large part because of the great things I heard from Lisa Lowenthal, our People Experience Director. She went into detail about how Optima truly cares about its employees. I then did my research on the company, studied their history, learned about current projects and plans for the future, and came to understand their involvement in the community. Everything I learned excited me. When I was still living in downtown Chicago, I’d visited Optima Signature. At the time, I was in awe with everything the building offered and the quality of life for its residents, without even realizing it was an Optima property! That was a great discovery and connection to make after the fact, and further reinforced my great admiration for the company and its people.

I would say the people here keep me motivated and make me feel grounded. There’s a team atmosphere that makes me and everyone here feel welcomed, accepted and part of something.

How do you view the concept of community at Optima? How does it differ from other properties/buildings?

When I think of community at Optima, the first things that come to mind are connection and collaboration. To me, the concept of community at Optima means working together to create and cultivate that connection with other people and our surroundings. I would say that’s true for the Optima team internally but also for the people that we serve, the residents.

We have an understanding that community impacts how we live and how we work. In some ways, the team’s always connected with each other and the residents, and just by doing our part, we’re making a difference and creating an experience for those residents. I’ll also say that community means being able to collaborate and share ideas with people from all parts of the process, whether that be People Experience working with Marketing or working with Property Management, it’s a collaborative culture, and we’re able to touch different parts of the process.

I would say our concept of community is unique because we deliver a first-rate quality of life to residents and to people who work here by creating more than just individual living spaces. We create an environment that encourages you to be present in the moment and stop to marvel at what’s around you. I think that sets us apart from other buildings. And I’ll also say that as a People Experience team member, Optima is full of people that make you feel welcome, and that genuinely want you to have a great experience.

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?

Building strong, lasting relationships comes to mind first. To me, building strong relationships empowers us to be our most authentic selves and gives us the space and insight to support each other. Relationships and a healthy community are the foundation of the great team culture at Optima. We strive to bring out the best in each other on a day-to-day basis and invest in bettering ourselves, in the growth of others on the team, and even in the residents.

I would say I enjoy spending time on our various properties, which allows me to see and experience the connection that these teams have created with the residents. It’s beautiful and unique to Optima. I work at the Camelview Village office, which is close to Sonoran Village, and then Kierland is just right up the road. So I’ve spent some time at all of our different communities, and every time I go, I’m encouraged to go back and spend more time with the team and the people there.

One other value that sticks out to me is that we all create. While People Experience might not be the first team you would necessarily think of as a very creative role, I can say first-hand that it is, because we are encouraged to bring fresh thinking into everything we do.

What are some of the things you have learned in your time at Optima?

The phrase, ‘you learn something new every day’ is so fitting. One major thing that comes to mind is that the mainstream or standard way of doing things is not always the best way. Optima is vertically integrated, meaning that we control all aspects of our process, and I think that’s a wonderful example of learning new things. I’ve seen in real-time how our model creates a cycle of improvement and encourages communication. One team may see an opportunity for improvement, and they’re able to bring that to other teams, which can spark a discussion, large or small, that can make a positive change. It’s more than just finishing one project and moving on to the next, it’s a cycle of learning and bringing that knowledge with you to the future.

What makes you most proud to be a part of the Optima team?

I would say working at Optima, I’m proud to be part of something that strives for quality and isn’t afraid to set the bar high. I think it’s amazing to be part of a team that takes agency in what we’re doing, from the gorgeous designs to the top-tier resident experiences to the impeccable craftsmanship of our builders. Optima is full of people who want to help in any way that we can however we can, and that mindset is something I can connect with and be proud of.

Are there any upcoming Optima projects, experiences, etc. that you are most excited about looking at the year ahead?

I’m especially excited to be a part of our growth with Optima Verdana opening in Wilmette this year and construction starting on Optima McDowell Mountain Village in Scottsdale, because my job is helping bring fantastic team members into our Optima family.

Super Bowl LVII Live in Phoenix

Posted on February 6, 2023 by Hunter

Picture this, it’s the end of the week, the Sunday before you go back to business-as-usual. “We Will Rock You” by Queen plays as the stadium fills with a triumphant Boom-boom-clap! Boom-boom-clap! And the person next to you sports a Philadelphia Eagles hat almost resembling the mascot. Down on the field, massed bands perform the anthem alongside country music star, Chris Stapleton, and you know (especially the person next to you) that it’s Game-time.

Super Bowl XLVII is fast approaching, and the excitement is rapidly growing across the nation among teams and fans. This will be the fourth time the Super Bowl has been hosted in Phoenix (1996, 2007 and 2015 were the previous years), and the city is abuzz with anticipation. The Philadelphia Eagles and Kansas City Chiefs will face off at the award-winning State Farm Stadium in Glendale. The Cincinnati Bengals had the chance to make their second consecutive Super Bowl, but in an unfortunate tragic twist of events they lost to the Kansas City Chiefs 23-20.

State Farm Stadium

State Farm Stadium is home to the Arizona Cardinals Football Club (NFL), the annual Fiesta Bowl, international soccer matches, motorsports, as well numerous other sporting, trade and consumer events and activities. The stadium was designed by renowned New York architect Peter Eisenman at an estimated cost of about $455 million. Completed in August 2006, it has both a retractable playing field and a retractable roof, the first of its kind in North America, to accommodate capacities of 63,000 people, with the flexibility to be expanded for “mega-events” to fit as many as 73,000.

At Optima we strive to enhance the quality of community and experiences through exceptional design, and the State Farm Stadium serves as a breathtaking reminder of the sophisticated engineering, technology, and design we implement into our own process.

When and Where to Watch Super LVII

Super Bowl 57 will take place in Glendale, AZ, Feb. 12, 2023 at 6:30 p.m. ET.

Even if you’re not in-person to cheer on your favorite team. You can enjoy the game from home with your family. A few streaming services to check out include; Fox Sports website, the Fox Sports app, and the NFL app. You can also stream Super Bowl LVII live on Hulu, fuboTV, Roku TV and Sling TV.

Optima + Sustainability Series: EV Parking

Posted on February 8, 2023 by Hunter

The evidence that electric and hybrid vehicles are gaining traction is on the roads everywhere. From personal vehicles to rideshares and public transport, we are, as a nation, beginning to embrace the importance of reducing carbon emissions by replacing the fossil fuels that traditional gasoline-powered engines use with forms of clean energy.

Encouraged by the funding made available to help states fund public charging infrastructure, and Illinois’ ambitious goal to get one million electric vehicles (EVs) on the road by 2023, EVs are becoming increasingly desirable. And those who own and manage residential buildings are faced with the challenge to provide ample access to EV battery charging stations that residents need.

At Optima, we have always been sustainability-focused across our entire integrated business model — from design to building materials to landscaping – and EV parking. We began providing EV parking spaces in 2016 and 2017 at 7160 Optima Kierland and Optima Signature with 8 EV parking spaces, which represented only a small portion of the overall spaces in the garage.

Now in April 2023, Optima Verdana in Wilmette will open with 24% of the total spaces dedicated to EVs. In all of our communities — in both Illinois and Arizona — we have continued to increase EV capacity every year based upon resident demand, with the capacity to reach a full 100% at many projects. In recognition for our commitment to EV parking, Optima Sonoran Village won the Salt River Project Champions of Sustainability Award in the Building Communities for Electric Vehicles category.

In a recent Bisnow article that explores how future-facing multifamily developers are preparing for the future of electric vehicles, David Hovey Jr., AIA, Optima president and chief operating officer, observes, “Just from a sustainability perspective, obviously, demand is getting higher from both people wanting to be more sustainable … and cities wanting to be more sustainable, as well as just overall demand.”

Sustainability remains one of our most precious values at Optima. And we’re proud to be part of a growing community of property owners and managers that seeks to support sustainable practices on behalf of our residents.

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Tag: arizona