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A Guide to Scottsdale Western Week

Scottsdale is a city rooted in its Western origins. From the iconic public art displays like Windows to the West and Implosion to various architectural treasures inspired by the desertscape surrounding them, you can find a celebration of Western spirit around nearly every corner. Every year, Scottsdale honors this heritage during the city’s beloved Western Week, an event dedicated to ensuring the Western legacy remains strong. Here is our guide to Scottsdale Western Week 2024.

Returning to Old Town Scottsdale from January 27 – February 4, 2024, the free-to-attend event is back with more events and activities than ever before. The celebratory week starts with the Old Town Scottsdale Farmers Market on January 27, followed by a kick-off party planned to transport visitors back to the Wild West with events like the Rodeo Museum’s roping demonstrations, blacksmith demonstrations, live music and various pop-up shops.

Throughout the week, visitors have access to exclusive events like the Gold Palette Artwalk on February 1, an exhibition that spans the Scottsdale Art District featuring artwork from various galleries. The Hashknife Pony Express on February 2 is another favorite of the festival. Visitors are invited to gather at Scottsdale’s Museum of the West to witness the world’s oldest officially sanctioned Pony Express. On February 3, the Scottsdale Civic Center hosts the Arizona Indian Festival, which showcases the rich Indigenous American culture tied to the area with traditional arts and crafts, foods and engaging experiences.

Parada-del-Sol-Historic-Parade-2009
Riders in the 2009 Parada Del Sol Historic Parade, Photo credit to Alan English CPA flickr

Closing the electrifying week, more than 125 acts will walk the streets of Old Town in the Parada Del Sol Historic Parade on February 3. In its 70th year, the thrilling parade features vibrant floats, marching bands and stagecoaches representing cultures from Mexico, Native American, Arabian and, of course, Western. Following the parade, visitors of all ages are encouraged to stay in the Old Town District for the Trail’s End Festival, a western-themed block party.

For residents at Optima Kierland® Apartments, Optima Sonoran Village and Optima Camelview Village, Scottsdale Western Week makes the perfect opportunity to get out and explore the community while learning more about the city’s roots. To learn more about Western Week and its many events and activities, head to Old Town Scottsdale’s website here.

2023: Year in Review

As 2023 comes to a close, we’re taking this moment to reflect on how we’ve continued to grow, learn and serve others over the past year. Here are just a few of the highlights:

Awards

We were honored to have attended the 2023 Arizona Multihousing Association (AMA) Tribute Awards where professionals are recognized for their tremendous achievement of leaving a positive impact on both their industry and community. 

Optima Verdana Phase 2 Rendering
Optima Verdana Phase 2 Rendering

Projects and Properties

2023 was a year of growth and many exciting announcements for us at Optima. In Chicago, we finished construction and opened Optima Verdana. Residents at Optima Verdana are surrounded by experiences and spaces that delight and surprise around every corner, from our  pickleball court and fitness center to the rooftop sky deck garden lounge and a heated, glass-enclosed pool. With residents continuing to move into Optima Verdana, we’re thrilled to announce Optima Verdana Phase 2. The mixed-use development will be six stories and be home to 150 rental units in a mix of one-, two- and three bedroom layouts.

Playing pickleball at the opening of Optima Verdana
Playing pickleball at the opening of Optima Verdana

Construction was also completed on 7190 Optima Kierland, the fifth and final tower within the development. With the new tower, not only did we grow the community at Optima Kierland Apartments, but, we also welcomed Optima’s first Olympic-length pool. Following the announcement of Optima McDowell Mountain Village late last year, in 2023 we broke ground on the project. The mixed-use development will include six eight-story buildings – a mix of apartments and condominiums – 12 acres of greenspace and a 210,000-gallon rainwater harvesting system for reuse on-site. 

Optima McDowell Mountain Village Rendering
Optima McDowell Mountain Village Rendering

Culture

Throughout 2023 our culture at Optima continued to thrive through rewarding avenues of affinity and connection. We celebrated with each other at our fourth annual costume and pumpkin carving contest, observed Mardi Gras, St Patrick’s Day, International Women’s Day, Earth Day, Cinco de Mayo, Pride Month, Halloween, various other Holiday celebrations and held our annual master architect challenge. In anticipation of the 7190 Optima Kierland Apartments grand opening, we welcomed the new project with a lively BBQ on the rooftop sky deck where we shared delicious food, and following Optima Verdana’s completion, we celebrated a grand opening filled with laughs. 

The Halloween Costume Party at Optima Lakeview
The Halloween Costume Party at Optima Lakeview

We continued to embrace and internalize our shared values more than ever. We are proud to have participated in the Highland Park Strong Run, where we came together to support the Highland Park community and enjoyed a race with family and friends. 

We can’t thank our leadership, team members and Optima communities enough for making 2023 one to remember. Heading into 2024, we are excited to continue innovating and achieving great things together.

The Optima Team at the Highland Park Strong Run
The Optima Team at the Highland Park Strong Run

Ellison Keomaka Art at 7190 Optima Kierland

Revisit the artistic genius of Ellison Keomaka, where he offers a deep dive into his vibrant creations for Optima Kierland 7190. The mixture of artwork includes a dynamic collaboration with David Hovey Sr. and features pieces that draw from his past work at Optima Lakeview and take inspiration from Alexander Calder’s famous mobile sculptures. Ready for another colorful journey with Ellison? Dive in below: 

What did the creative process entail when first conceiving and planning the artwork for Optima Kierland 7190? 

When I started by creating artwork for Optima Kierland 7190, I aimed to maintain a bold and vibrant aesthetic. The Mobiles series was the first series I did for 7190 that included the mobile likeness. As their name suggests, I took inspiration from Alexander Calder’s mobile styles and then added more of my own style with the texture and colors. Other works, like the Primary series, took inspiration from previous artwork I’ve done for Optima Lakeview.

MISC-ELE-002 by Ellison Keomaka at 7190 Optima Kierland
MISC-ELE-002 by Ellison Keomaka at 7190 Optima Kierland

What role do color and texture play in these works? 

Unlike some of my other artwork throughout the Optima Communities, all of the work I created for 7190 was done freehand with inks and paint. David Hovey Sr. has a particular affinity for bold colors, so I wanted to integrate that as a theme throughout my work. The Silhouette series is one of the boldest works I created for 7190. What makes this series stand out are the striking black backgrounds that are meant to hang on a white wall. I thought it framed the pieces well, giving the impression of a window through which you can view the colors behind.

From left to right, HYP-08 and HYP-06 by Ellison Keomaka at 7190 Optima Kierland
From left to right, HYP-08 and HYP-06 by Ellison Keomaka at 7190 Optima Kierland

You collaborated with David Hovey Sr. on one series at 7190 Optima Kierland. Can you describe this process and how these pieces differ from the other works in 7190? 

David Hovey Sr. and I bounced around several ideas in the Free Form series before landing on a style for the Celebration series. He had visited to review some pieces, and during his visit, I suggested the idea of incorporating a black line in them. As I commenced drawing the lines, we collaborated, and I created four or five smaller pieces in that style. It was a wonderful experience to work alongside David in this way. 

After sketching the lines and proposing some freeform shapes, David suggested adding some color, which we experimented with. It evolved into a fun reciprocal process that eventually yielded these vibrant pieces. These artworks blend influences from various fields, including automotive pinstriping and a touch of street art. In-person, they span 18 feet in width combined, making them quite impactful. There was no room for error with the black line, and since any adjustments would be noticeable, each piece had to be finalized in one take, freehand with inks and paint. 

L-REE-0024 by Ellison Keomaka in 7190 Optima Kierland
L-REE-0024 by Ellison Keomaka in 7190 Optima Kierland

Is there anything else we should know about the creative process for these pieces or the work itself? 

Managing the sheer volume of pieces is challenging and an art project in its own right. It requires shifting your mindset and thinking on a different scale constantly. For example, the Curiosity and Free Form series have so many individual pieces in the collection that my goal was to ensure that each stood out with its own unique look or style. So, these have been very interesting challenges that I find extremely rewarding.

Exploring the McDowell Sonoran Preserve

Nestled in the heart of Scottsdale, Arizona, the McDowell Sonoran Preserve stands as a breathtaking testament to the beauty and history of the American Southwest. At Optima®, we’re always on the lookout for extraordinary places that resonate with history and natural splendor, and the McDowell Sonoran Preserve is a perfect example. Spanning over 30,500 acres, it’s not just an expanse of pristine desert; it’s a journey through time, culture, and nature.

The story of the McDowell Sonoran Preserve is as rich as the landscapes it encompasses. The area’s earliest known inhabitants, the Hohokam, thrived here from around 1 AD to 1450 AD. Renowned for their intricate irrigation canals, the Hohokam left behind a legacy etched in the form of petroglyphs and pottery, still revered today. Following them, the Yavapai and Apache tribes called these lands home, leaving their mark on this ancient terrain.

Fast forward to 1865, and you encounter Fort McDowell, a military outpost pivotal in the Apache Wars. It played a crucial role in the westward expansion of the United States. Then there’s the tale of DC Ranch, a sprawling cattle ranch that reflects the area’s ranching heritage and now stands as a modern residential community, melding past and present.

Hikers on a McDowell Mountain Preserve trail, Photo by Take a Hike Arizona flickr
Hikers on a McDowell Mountain Preserve trail, Photo by Take a Hike Arizona flickr

The Preserve’s diverse terrain, ranging from the lower Sonoran Desert to the rugged McDowell Mountains, offers a visual feast. It’s a natural haven for an array of wildlife and native plants, including majestic saguaros and vibrant wildflowers. The Preserve’s extensive trail network caters to outdoor enthusiasts of all kinds. Whether you’re a hiker, mountain biker, or horseback rider, there’s a path that’s just right for you.

One of the joys of the McDowell Sonoran Preserve is its accessibility. With multiple trailheads, each outing can be a new adventure. The Gateway Loop Trail is a favorite among locals, offering a moderate hike with stunning views. For mountain bikers, the Tom’s Thumb Trail provides a challenging ride through remarkable terrain. And for a family-friendly excursion, the Bajada Nature Trail is a delightful, educational experience with its interactive exhibits on desert ecology.

The McDowell Sonoran Conservancy, a non-profit organization, diligently manages the Preserve. They not only maintain the trails and facilities but also offer educational programs and guided tours, enriching visitors’ experiences. Their work ensures that the delicate balance between nature and human enjoyment is maintained, preserving this treasure for future generations.

A prickly pear cactus in bloom at the McDowell Mountain Preserve, Photo by CEBImagery flickr
A prickly pear cactus in bloom at the McDowell Mountain Preserve, Photo by CEBImagery flickr

The creation and maintenance of the McDowell Sonoran Preserve are a testament to Scottsdale’s commitment to conservation and sustainable development. It’s a place where history, culture, and natural beauty coalesce, offering a serene yet invigorating escape from the bustle of modern life.

For residents of Optima Kierland Apartments, Optima Sonoran Village and future residents of Optima Mcdowell Mountain Village, the McDowell Sonoran Preserve is more than just a scenic backdrop; it’s a living, breathing piece of Arizona’s history and a perfect example of nature’s unparalleled artistry. It’s a place to explore, to learn, and to connect with the timeless beauty of the desert. We invite you to experience this remarkable preserve, where every trail leads to a discovery and every visit leaves you with a deeper appreciation for the natural world.

Optima’s Guide to Thanksgiving 2023

As the holiday season approaches, we’re gearing up for a delightful array of activities around the Optima communities. Thanksgiving is a time to embrace the company of family and friends, and both Scottsdale and Chicago offer a fantastic range of activities to make this season truly special. Here are just a few exciting things you can do to celebrate Thanksgiving and welcome the holiday season:

Chicago

The Winnetka Turkey Trot and Turkey Trot Chicago have become cherished Thanksgiving Day traditions. Participants in both races, dressed in festive attire, embark on a thrilling journey through cherished communities, combining fitness and festivity. The lively atmosphere and communal spirit make these events a perfect start to Thanksgiving day.

Glowing pink balls of light string down from a structure and light the surrounding darkness
Lightscape at the Chicago Botanic Garden

Following each trot, join the jubilant crowd at the Chicago Thanksgiving Parade, a beloved spectacle that has graced the city for decades. With vibrant floats, marching bands, and larger-than-life character balloons, this parade captures the essence of the holiday season. Families and friends gather along the parade route, creating memories that last a lifetime.

Cap off the Thanksgiving weekend by welcoming in the rest of the holiday season with a visit to Lightscape at the Chicago Botanic Garden. The enchanting display, combining light and sound, transforms the garden into a magical realm, providing a captivating experience for visitors of all ages. Reservations usually fill up fast, so make your plans now!

Scottsdale 

In Scottsdale, Thanksgiving morning begins with the Phoenix Turkey Trot—a lively event that brings the community together for a morning filled with fun. Participants of all ages join in the spirited run, fostering a sense of cheer that extends beyond the finish line.

A small crowd of people wearing turkey trot t-shirts stand under the finish line sign for the race.
Chicago Turkey Trot

For those seeking outdoor adventures, the McDowell Sonoran Preserve and Desert Botanical Garden offer breathtaking landscapes to explore. Whether you prefer a scenic hike or a leisurely stroll, these natural gems provide the perfect backdrop for a Thanksgiving spent in the heart of Arizona’s beauty.

Complete your holiday experience at the Westgate Entertainment District in Glendale. Whether you’re gliding across the ice at the skating rink or diving into holiday shopping, the district offers a festive atmosphere that captures the spirit of the season.

As we approach Thanksgiving, embrace the season of gratitude, warmth, and togetherness. From the lively Turkey Trots to the grand Thanksgiving Parades, the festive events bring joy to individuals and foster a sense of community — a sentiment we hold dear at Optima. Dive into the enchanting celebrations our communities have to offer and create lasting memories with loved ones that will last forever. 

Culinary Modernism: Cloth and Flame

From mountain sides and deserts to urban rooftops and beyond, Cloth & Flame has been curating extraordinary dining experiences as experiential journeys — transcending the bounds of traditional restaurants and leading diners into a world where nature, architecture, and gourmet cuisine intertwine.

Cloth & Flame is the brainchild of the Phoenix-based husband-and-wife team, Matt Cooley & Olivia Laux, visionaries who believe that dining could be so much more than just food on a plate. To them, it’s about fostering connections and creating memories. With events in breathtaking locations across all 50 states, from Alaskan mountainsides and Arizona deserts to Oregon forests, their reach is as vast as their vision. Their events offer a respite from the digital age’s hustle, transporting guests to serene locales.

Cloth and Flame Event in Arizona. Photo: Cloth and Flame

In a recent event promoted as “Flagstaff Fadeway,” Cloth & Flame brought an exclusive long-table dinner to the stunning lawn of the High Country Motor Lodge in Flagstaff, part of a weekend music festival inspired by the beauty of Northern Arizona. The festival offered its few hundred guests the opportunity to experience deeply intimate musical performances, kicking off with a five-course menu.

In an era when dinner events can be predictable, routine affairs, Cloth & Flame breaks the mold, ensuring that every event is a surprise and that no two experiences are the same. And with all of the outdoor venues, Cloth & Flame demonstrates profound respect for the environment. They look for spectacular settings and provide the landowners an alternative income source, potentially preserving these areas from development. Moreover, a portion of their dinner proceeds is directed to conservancies dedicated to protecting our planet’s wild and wonderful spaces.

Aspen Forest, Arizona. Photo: Hailey Golich

At Cloth & Flame dinners, strangers become friends under starlit skies, conversations flow unhindered, and in this temporary commune, bonds are forged that last a lifetime. Cloth & Flame’s invitation is open to everyone. Whether you have a culinary dream to chase or are simply open to exploring theirs, gastronomic adventure is on the horizon.

Cloth & Flame serves up a return to authenticity, to the raw beauty of nature, and to the simple pleasure of a meal shared in good company. So, the next time you yearn for a break from the ordinary, remember that somewhere, atop a mountain or in the heart of a desert, a table awaits you. And at this table, you’ll not just find food, but an experience, a story, and perhaps, a piece of yourself that you never knew existed.

Interested in embarking on a culinary journey with Cloth & Flame? Follow the link here.

The Soleri Bridge and Plaza

Modern structures that serve as both functional and breathtaking forms of art speak to us at Optima®, including the Soleri Bridge and Plaza at the Scottsdale Waterfront, in close proximity to Optima Sonoran Village®. The bridge and its adjoining plaza, envisioned by the renowned artist, architect, and philosopher Paolo Soleri, have become emblems of Scottsdale’s artistic soul, resonating deeply with locals and tourists alike.

The bridge is an architectural spectacle that functions as a dynamic, organic solar calendar. Anchored by two towering 64-foot pylons, its south side spans 27 feet, tapering to 18 feet on the north. Its precise alignment with true north allows it to play a mesmerizing game with the sun. The 6-inch gap between the pylons lets the sun cast an ever-changing shaft of light, marking solar events as the seasons shift. On the summer solstice, the sun at its zenith leaves no shadow, while on the winter solstice, the shadow stretches its longest, almost reaching the bridge itself. 

Soleri Solar Calendar and Solstice Shadow. Photo: Jennifer Gill

Adjacent to the bridge, the plaza is an expansive 22,000-square-foot expanse, adorned with monolithic panels reminiscent of the aesthetics of Cosanti and Arcosanti. Each of these earth-cast panels, crafted meticulously over eight months using desert earth, water, and cement, weighs 3,500 pounds, and bears the intricate handwork of Soleri and his personal assistant, Roger Tomalty. The panels frame the plaza and lead towards the Goldwater Bell assembly, a fusion of Soleri’s commitment to architecture and ecology.

The story behind the project is as captivating as the structures themselves. A luminary in his field, Soleri has brought to life a concept he terms “arcology.” The bridge and plaza exemplify this philosophy, sharing an appreciation for our inherent connection to the sun and nature. Despite designing bridges for six decades, the Soleri Bridge was a first-of-its-kind commission for the then 91-year-old maestro.

Initiated by Scottsdale Public Art in 1990, the journey of the bridge and plaza from conception to completion was one of evolution and collaboration. As the canal’s surroundings transformed over two decades, so did the bridge’s design. The addition of the Waterfront Residences and commercial areas in 2007 provided the bridge with a context. Following funding and city approvals in 2008, the project took flight.

Soleri Bridge and Goldwater Bell. Photo: Yisong Yue

The unveiling of the bridge on December 11, 2010, was nothing short of a spectacle. A thousand-strong crowd converged on Old Town Scottsdale to witness the dedication. The event, a week shy of the winter solstice, showcased the bridge’s solar prowess, as attendees observed the sun’s shadow move between the pylons. 

The Soleri Bridge and Plaza encapsulate Scottsdale’s rich heritage, blending history with contemporary artistry. They stand as a testament to a city that cherishes the past, celebrates the present, and looks forward to the future, all while emphasizing the harmony between humanity and nature.

The 2023 Canal Convergence

As residents of Optima Sonoran Village® know, Scottsdale is a treasure trove of vibrant cultural events, artistic showcases, and community gatherings. Among these, the Canal Convergence stands out, brilliantly illuminating the Scottsdale Waterfront every year, beckoning both locals and visitors for an immersive experience of art, light, and much more.

Sym by AlexP. Photo: Canal Convergence

The Canal Convergence, a free, annual 10-night extravaganza, beautifully melds light, art, and water along the waterfront. Each year, artists from around the globe captivate audiences with their large-scale public artworks. For 2023, attendees will be treated to mesmerizing pieces like Sym by AlexP, the playful Flario by Walter Productions, the geometric Dice by Montreal-based studio Iregular, the fluid Aquatics by Philipp Artus, and several other awe-inspiring installations like Light Forest, Octavius, Ripple, and Spectrum Swing. Beyond these installations, the event is also a hub for live performances, music, dance, creative workshops, and so much more, including food trucks and a beer and wine garden.

Dice by Iregular.

What makes each Canal Convergence special is its central theme. This year, it dives deep into “The Power of Play,” highlighting its profound significance in our lives. Play isn’t reserved just for children; it’s a vital aspect of human existence, molding our learning, creativity, and social interactions. As the sun sets and the artworks come to life, attendees can immerse themselves in the wonders of play, feeling its influence firsthand.

For those ready to dive into this magical experience, the event runs from Nov. 3–12, 2023, at the Scottsdale Waterfront. Starting from 6 p.m. each evening, the event extends until 10 p.m. on the 3rd, 4th, 10th, and 11th of November, and until 9 p.m. on the other nights. For those wondering about parking, there’s ample free space in the parking garages around Old Town Scottsdale.

Octavious by Petter Hazel.

To residents and beyond, the Canal Convergence is a heartfelt celebration of creativity, unity, and reflection. Don’t miss the chance to be part of this enchanting blend of play, light, and art!

The Scottsdale Civic Center

The Scottsdale Civic Center, situated in Old Town, serves as a cultural hub for the entire city, including our residents at Optima Sonoran Village®. It seamlessly balances Scottsdale’s historical identity as “The West’s Most Western Town” with modern influences, making it a popular focal point where the city’s heritage intertwines with its more recent cultural and artistic expressions. 

This urban oasis is surrounded by some of Scottsdale’s most vital facilities, including City Hall, Civic Center Library, Center for the Performing Arts, and Scottsdale Museum of Contemporary Art. It’s both a retail center and a retreat, marked by its lush greenery, tranquil fountains, and eclectic sculptures. You can also enjoy views of Camelback Mountain, which becomes particularly captivating at dusk, offering a serene environment for relaxation and cultural immersion.

The Civic Center dates back to 1966 when a master plan by local architectural firm Bennie M. Gonzales Associates was adopted, emphasizing the seat of town governance as “an open invitation for citizens to participate in their government.” Bennie M. Gonzales, with his distinct Southwestern modernist style, led the planning and design process during the center’s foundational years. His designs are characterized by their harmony with the environment and their use of natural materials, which can be seen in the kiva-like City Hall, the Civic Center Library (built in 1968) and the Scottsdale Center for the Performing Arts (constructed in 1975).

Scottsdale Civic Center Library. Photo: Kevin Bondelli

Decades later, award-winning architect Will Bruder further shaped the Civic Center, designing the Scottsdale Museum of Contemporary Art (constructed in 1999). His design paid homage to the curved facades of the neighboring Scottsdale Center for the Performing Arts.

Sculptures including Robert Indiana’s LOVE sculpture and George-Ann Tognoni’s The Yearlings further amplify the center’s art scene. Adjacent to them, the Scottsdale Center for the Performing Arts, with its stages and galleries, has hosted notable events like the Arizona Concours d’Elegance, enriching the center’s aesthetic and cultural offerings.

George-Ann Tognoni’s The Yearlings at the west entrance to the Civic Center.
Photo: Scottsdale Public Art

The Scottsdale Civic Center has recently seen major renovations, with its western two-thirds reopening back in January 2023. With plans to showcase 80 annual outdoor events over the next several years, ranging from national touring acts and orchestras to dance ensembles and community events, the Civic Center remains committed to cultural vibrancy and communal engagement.

Keen on exploring upcoming Civic Center events? Follow the link here for more information.

Phoenix’s Fabulous Fox West Coast Theater: Then and Now

At the intersection of Washington and First Street in downtown Phoenix, the Fabulous Fox West Coast Theater once stood as an emblem of the city’s cinematic and architectural heritage. For locals and visitors, it was a chapter of shared memories, community, and an ode to a bygone era. 

The Fabulous Fox was part of a chain of marquee-lit venues that began to pop up in cities across the U.S. in the 1920s, just as the motion picture industry — and the novel entertainment of “going to the movies” — took America by storm. Officially opening its doors in July 1931, it was strategically located down the street from the legendary Adams Hotel. This locale once housed the first Phoenix City Hall and fire station, adding layers of history to the theater’s presence.

Designed by the acclaimed architect S. Charles Lee, this 1,800-seat marvel swiftly became the center of entertainment in the city — perhaps due, to some degree, to being the first air-conditioned hall in Phoenix, offering respite from Arizona’s heat.

Beyond its steel and terra-cotta faced concrete walls, the Fox Theater captured the shared experience of collective gasps, laughter, and moments of poignant silence. And as Phoenix came alive as a 20th century American city, the Moderne-Deco façade, the grand billboard announcing the week’s films, and the flashing marquee lights were integral to its vibrant downtown nightscape.

Ticketing booth at the Fabulous Fox West Coast Theater
Ticketing booth at the Fabulous Fox West Coast Theater. Photo: Phoenix Gazette

Inside the building, guests were greeted by a floating staircase, futuristic lamp posts, crystal chandeliers, and elaborate frescos. These intricate designs, combined with the desert-themed candy counter, reflected an eclectic blend of global luxury and local charm.

Despite its significance, the theater lost its luster with a shift of commercial activity to the suburbs. By 1975, with the property under Phoenix ownership, the decision was made to demolish it, followed by an auction, where remnants of its architectural elegance, from chandeliers to ceiling panels, were sold.

Today, the ground where the Fox Theater once stood is part of the city’s evolving landscape. Once lying vacant and later serving as a parking lot for the America West Arena, is now poised as the site for RED Development’s mixed-use project, including a Fry’s Food Store.

For longtime residents and history buffs, it remains a cherished memory, and as Phoenix continues to grow and change, it’s vital to remember and celebrate the landmarks, like the Fox Theater, that laid the city’s cultural foundation.

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