At Optima, our appreciation and curiosity about materials — and how those materials are expressed — extends beyond architecture and into the artistic medium of sculpture. The sculpture garden at Optima Sonoran Village is home to several original sculptures by Optima founder David Hovey Sr., and exemplifies how art can influence and impact the space it resides within.
Silver Fern, an original Optima sculpture by David Hovey Sr.
The garden includes five original David Hovey Sr. sculptures: Curves and Voids, Silver Fern, Triangles, Intersecting Arches and Duo. Originally created as a large and monumental sculpture, Duo is crafted out of steel to create a striking silhouette alluding to a man and a woman gazing at one another. Meanwhile, Curves and Voids expresses steel and its potential through grand, sweeping curves. The voids are laser cut within the sculpture’s steel planes; the holes provide gaps and textures that contrast and play off of the sculpture’s curves.
Intersecting Arches, an original Optima sculpture by David Hovey Sr.
Each original sculpture within the garden is just one of many variations of a design. David Hovey Sr. often experiments with color, size and orientation within his sculpture designs to breathe new life into the same form, placing these iterations across Optima communities. At the sculpture garden at Optima Sonoran Village, Hovey Sr. chose to use Corten steel rather than coat the sculptures in bold hues. He did so to ensure that rather than competing with the building’s vibrant facade, the sculptures would complement the community. Of the five sculptures, Curves & Voids is large-scale, and the other four remain of modest size.
We invite anyone who visits Optima Sonoran Village to take a stroll through the sculpture garden, to immerse themselves in the art form and to discover how sculpture can transform the space it’s within.
Home to Optima Biltmore Towers and a rapidly evolving city skyline, Phoenix is the vivacious and sprawling city capital of Arizona. Today we’re diving deep into why we love Phoenix, its endless pockets to explore and its bustling arts scene.
Phoenix Art Museum. Credit: Wikimedia Commons licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license
Arts and Culture
Phoenix is thriving in the arts and culture arena, with classic spots like the Phoenix Art Museum whose collection spans from the Renaissance era to the present day and the Heard Museum, showcasing American Indian art, to a burgeoning underground arts scene. Phoenix’s newest walkable arts district, Roosevelt Row, features urban murals, galleries from up-and-coming artists and is the home of First Fridays art extravaganza, a once-monthly neighborhood art crawl.
Taliesin West, designed by Frank Lloyd Wright. Credit: Teemu008 on Flickr Creative Commons, CC BY-SA 2.0 Deed
Architectural Treasures
We’re proud to put down roots in a city that has inspired Modernist architectural masters like Frank Lloyd Wright. Taliesin West is a cornerstone piece of Modernist architecture, designed by Frank Lloyd Wright as his winter home and school, and the now-home of the Frank Lloyd Wright Foundation. The city is also home to the futuristic desert home, Cosanti, designed by Wright’s seminal student, Italian architect Paolo Soleri.
Phoenix also boasts unparalleled access to the natural gems of the Arizona landscape, with options like Desert Botanical Garden, Camelback Mountain (which is also right next to Optima Sonoran Village) and Papago Park all closeby to the urban oasis. When it comes to manufactured R&R, Phoenix is known too for its lush golf courses and luxury spas, where you can while away the day and recenter.
As we continue to expand in Arizona, we look forward to discovering more in our favorite places, and learning about new communities, too. Stay tuned for more neighborhood spotlights on our other Optima communities.
Achieving work-life balance has taken on new gravity as we shelter-in-place. At Optima, our teams are with you every step of the way to ensure you have a productive workday, and find daily fulfillment and joy in the comfort of your home. Here are just a few of the ways our properties are already optimized for people’s remote working needs:
Home office space at Optima Signature
Distinct Work Zones
One of the biggest challenges when working from home is achieving a healthy separation between work and life. At our multifamily communities, each home is designed to have space for a desk and at-home workspace. With the opportunity to have a dedicated work zone, you’ll be able to create an environment that is conducive to your daily success and that allows you to tackle any challenge.
Home office space at Optima Sonoran Village
Connection to Nature
A shelter-in-place order doesn’t mean we have to separate ourselves entirely from the outdoors. It’s important to continue finding sensitive ways to get your daily dose of sunshine. With the integration of the built and natural environment integral to our design sensibilities, all of our communities feature vast outdoor spaces, with many homes offering significant outdoor living spaces. These outdoor spaces are the perfect place to take advantage of weather on a nice day — like having an outdoor picnic on your balcony.
Engaging Digital Programming
Our property management teams are committed as ever to ensuring that our communities and residents stay connected — with one another and with their daily patterns. We’ve been hard at work putting together virtual event series and fitness classes that allow Optima residents to enjoy a full array of digital amenities from the comfort of their own home. Some of this programming includes digital patio workouts with a fitness trainer at Optima Sonoran Village, digital fitness classes with an onsite trainer at Optima Signature and even building-wide movie, trivia and comedy nights at Optima Kierland Apartments.
As we continue to shelter-in-place and practice social distancing, our buildings and our teams are ready to collaborate and come together to make being home even more enjoyable for our communities.
From the big picture to the day-to-day details, Optima’s success depends on our team communicating and working together. We sat down with two members of our architecture team, Pete Foerster and Colin O’Donoghue, to learn more about how Optima’s office collaboration creates engagement, cohesion and community.
With architecture teams based in two locations, what keeps you all connected and engaged?
Pete: “When the Arizona office opened in 2000, we wanted the two teams to be symbiotic and to have the same processes. Our processes, policies and standards remain the backbone of how we all operate.”
Colin: “The most natural and easy way to collaborate is when one office has a demanding schedule that requires more help. When a project in a specific location has a demanding schedule, we can all jump in and help out. This gives us a chance to speak daily, if not hourly, with our team in Arizona.”
How has your experience at Optima shaped the way you work with other architects?
Pete: “Working at Optima for almost 20 years, many of my historical best practices have come from how long I’ve worked with David Hovey Sr. I understand and take pride in the company philosophy and I’m happy to teach it to others. My door is always open for anyone on my team.”
Colin: “Our architecture team embraces Optima as a family-owned and design-led business. We really see ourselves as family members. You’re able to let your guard down internally and to learn from each other. At Optima, you have to think more holistically and problems actually get solved quicker.”
Can you share a specific example of when collaboration yielded surprising or exciting results?
Pete: “When the Arizona office opened in 2000, we wanted the two teams to be symbiotic and to have the same processes, but that’s hard to accomplish. Our team had to create new standards to keep things running efficiently. Having our core values helped remind people of what’s important.”
Colin: “With the roof deck at Sonoran Village, there are a lot of systems coming through the roof, but we had to divert them to accommodate amenity spaces. We had a very elaborate duct system that was tricky to resolve, but working with the field team, we were able to solve the problem together so it wouldn’t affect the roof terrace.”
With a talented group of people across two offices, our architecture team is an inspiring example of how collaboration works within Optima. As Pete says, “every day can be a surprise and every day can be a learning opportunity.”
As 2019 comes to a close, we reflectively look back on all that’s happened throughout a busy and exciting year. Our team, projects and Optima as a whole have experienced tremendous growth over the last twelve months. Here are just a few of the highlights:
Awards
Our team was honored to win five awards, including AIA Chicago Divine Detail award for Optima Sonoran Village, Architecture MasterPrize and Architizer A+ Finalist Award for Arizona Courtyard House, American Architecture Award for Whale Bay House and Build Magazine’s Luxury Urban Housing Designer of the Year.
Projects and Properties
This was a big year for development, construction, leasing and more.
In Arizona, we completed construction and leased up Optima Sonoran Village Phase III, the fifth and final tower at Optima Sonoran Village. 7120 Optima Kierland sold out – and was the fastest selling community in the Valley. We launched sales at 7180 Optima Kierland and are already over 50% sold. We also began construction on both 7140 and 7180 Optima Kierland, both slated for completion in 2020. We also purchased new land in Scottsdale to develop new Optima communities.
In Illinois, we leased up 100% of our commercial and retail space at Optima Signature including business suites. We also purchased new land in Chicago and the North Shore for new developments.
We also launched Optimized ServiceTM, a next-level white-glove approach to our concierge experience.
The Optima team volunteering for Habitat for Humanity.
Culture
Working across our entire organization, we formalized our purpose statement and core values to reflect our growth and inspire our path forward. We volunteered: we spent the day with Habitat for Humanity in both AZ and IL, cleaned up the Skokie Lagoons in IL, and worked with animals at Amy’s Farm Sanctuary in AZ. We had fun: we enjoyed axe throwing, bowling, go karting, beaches, barbeques, concerts and high tea. We also learned: our team attended the Metropolitan Planning Council lunch, the TCN Women in the Forefront Luncheon, the Goldie Gala, the Chicago Build Expo and NAA Apartmentalize.
We can’t thank our leadership, team members and supporters enough for such a fantastic year. As we look towards 2020, we look forward to the new year to come, new milestones to pass and new ways to innovate across our upcoming projects.
Across all of our projects and properties, we believe amenities are essential to building wellness-focused, holistic spaces. From our single-family homes to our multi-family residences, we carefully curate our outdoor and indoor amenities to reflect these values. One of our favorite applications is utilizing our rooftop areas, particularly in our multi-family residences. Although rooftop gardens and green spaces have existed since the Hanging Gardens of Babylon, new technologies have allowed us to expand into sophisticated, expansive systems of features. Optima began using green roofs in Chicago back in the early 1980s, and have evolved our practice to include both green space and amenities throughout our properties in Arizona and Illinois.
The rooftop views from Optima Sonoran Village.
One of our favorite aspects of moving out to Arizona was creating outdoor spaces that celebrated and embraced the desert atmosphere. Our Arizona rooftop amenities include heated pools, built-in seating areas, spas,cold plunges, rooftop running tracks, outdoor yoga studios, entertaining spaces with barbecues and fire pits, and of course, panoramic mountain views. At Optima Sonoran Village in particular, we maximized the small footprint of the building to offer incredible views of Camelback mountain and to create socializing space for residents.
With state-of-the-art features and unparalleled views of the surrounding environments, our rooftop spaces across our Arizona projects create the perfect backdrop for time spent outside with loved ones.
The rooftop at Optima Chicago Center.
Despite the cold Chicago winters, our projects within the city still take advantage of their rooftop space for dynamic city views and amenities for our residents to enjoy. With outdoor heated swimming pools, cabanas and bars, outdoor saunas and steam rooms, outdoor terraces, fire pits, herb gardens, dog parks and outdoor children’s play areas, both Optima Chicago Center and Optima Signature feature plenty of enticing areas and activities.
Our building amenities are an integral step in our process of creating functional, beautiful and welcoming spaces, and in utilizing our rooftops, we extend our creativity into designing desirable, innovative outdoor space.
A hallmark of Optima properties is our integration of the built environment with the natural. Oftentimes, we employ terraces—level platforms incorporated into buildings that allow for plantlife to thrive—that allow our buildings, and their residents, to live in harmony with the surrounding landscape. The usage of terraces is one that dates back for over 12,000 years, evolving over the millennium to be the sophisticated components of urban architecture that they are today.
Terraces of Ancient Times
The word terrace is derived from terra, the Latin word for earth. The technique has been in use for over 12,000 years, first utilized as an ancient farming method in hilly regions. Agricultural terracing involved cutting the land into a series of successively receding flat platforms, much like steps, to allow for more effective farming, by decreasing erosion and surface runoff and increasing the effectiveness of irrigation.
An illustration of the Hanging Gardens of Babylon.
In 9800 BC, ancient civilizations realized that they could adapt this technique to buildings, and they began to add terraces to their homes and other domestic structures. This first usage was seen across the globe, from the Middle East to the Pacific Islands. The most famous interpretation is undeniably King Nebuchadnezzar’s Hanging Gardens of Babylon, one of the Seven Wonders of the Ancient World. Although no actual proof of its existence has been found, depictions show an ascending series of tiered gardens abundant with plantlife, complete even with a waterfall.
Thousands of years later, from 3000 BC – 600 BC, Mesopotamians grew gardens atop ziggurats, terraced religious temples that allowed for religious spaces to become placed ever higher. The structures were placed upon many layered platforms, and it’s believed that ziggurats were what inspired the Biblical parable The Tower of Babel.
Terraces continued to be integrated into homes. Around 1500 AD, Venice adopted terrace design to the tops of their homes, called altanas. Altanas were private, slat-floored roofs. They started out as a place to hang laundry out to dry, but continue to be used today as social spaces.
The terraced design of Optima Camelview Village.
Terraces in the Modern Age
Following the progression of altanas as a place to socialize, people began more and more to use the terrace as a location to congregate in privacy. Private rooftop and per-unit terraces became luxury amenities in the 1920s, when building height began to increase due to the adoption of the elevator. At that time, terraces become a status of wealth, allowing for privacy, fresh air and separation from the increasing bustle of life on city-level.
Today, the use of terraces continues to flourish, finding increased purpose and urgency in response to population growth and a changing environmental climate. They provide private places to reconvene with nature, away from the bustle of the city. Terraces also create sustainable and contributive space, by providing thermal insulation, solar shading to mitigate air pollution, increased biodiversity and enhanced quality of life.
At Optima, we incorporate terraces to create private social space, to integrate nature into our communities through our signature hanging gardens, and to contribute to our sustainability practices at many of our properties, including Optima Camelview Village, Optima Sonoran Village and Optima Kierland. Terraces at Optima serve as outdoor living space, connecting the outdoor and indoor for a seamless living experience. From agricultural beginnings, the terrace stays true to its roots, allowing us to find harmony with nature.
To fuel our vertically-integrated business model, Optima is composed of strong, multi-faceted teams that ensure an effective and efficient workflow throughout our projects. Ever since our inception, we have recognized the benefits of harnessing collaborative teams, and we’re not alone. According to Forbes, productive team environments are the new vision for successful and satisfying employment. Adaptability, trustworthiness and openness are key components in coordinating team actions and solving challenging problems.
Now more than ever, teamwork is recognized as a critical part of successful work culture. Our construction team at Optima is no exception; the team is currently working on two buildings in Arizona, just wrapped up another project ahead of schedule and is growing in Illinois as we prepare for upcoming projects in the Chicago market.
Construction at Whale Bay House, New Zealand
When asked about what makes their team amazing, here are some of the things our construction team members had to say:
“We understand what the needs of the job are and strive towards a common goal to get things done. If someone makes a mistake, they own the mistake and fix it themselves so they learn and grow from the experience.”
“We all pitch in and help one another. If one of us has a problem, we all have a problem and will work together to find an answer.”
“I love the team we have gathered; they are knowledgeable and willing to learn.”
“I absolutely have learned leaps and bounds! I found my passion. Similar to a child in a sugar shop, my brain is soaking up everything like a sponge! I smile just talking about decking, and vetting subs for new partnerships!”
With our holistic business model that encompasses architecture, development, general contracting, sales/brokerage, asset/property management, and shared services, each of our talented teams are part of what makes Optima great. Think you would be a good fit on the Optima team? Check out our current open positions to inquire about joining our team.
One of our cornerstone beliefs at Optima is that our buildings can help improve the lives of those who reside within them by offering everyday comforts and conveniences — and we’re constantly searching for ways to innovate and improve.
It’s no secret that coworking spaces and the ability to work remotely, or from home, has become increasingly popular in the professional sector. In 2018, a staggering 1,000 new coworking spaces were introduced in the United States alone — and experts don’t see the trend slowing down anytime soon. Some estimates claim that freelancers will even outnumber full-time employees in the workforce by 2027.
An Optima business suite at Optima Signature
We were happy to respond to the growing need by integrating our own rentable, commercial business suites into our multi-family communities, starting in 2010 with Optima Camelview Village. Since Optima Camelview Village, we have designed business suites at Optima Sonoran Village, Optima Chicago Center and Optima Signature with a live-work-play environment in mind. At each site, we have seen measurable success as the remote working trend continues to be on the rise and residents take advantage of the opportunity to utilize a workspace right in their own home.
Optima Signature in the Streeterville neighborhood of Chicago, IL
Having business suites within our communities makes work feel like a more comfortable, more convenient experience. And that’s exactly what we want to bring to our residents and tenants.
At Optima, we don’t just construct buildings, we create communities. At every step of our process, from selecting location, to construction, to leasing and renting out our retail space, we make decisions leveraging what we can provide to enhance our residents’ lives and the lives of the people in the surrounding neighborhood.
At Optima Signature in Chicago, our retail tenants include Egg Harbor Cafe, Guidepost Montessori School, RUNAWAY Fitness, Bedazzled Nails and GoodVets. These amenities enhance the lives of our residents and neighbors, creating onsite amenities and vibrant gathering places that encourage connection and socialization. Not only are our retail tenants adding to Optima Signature, but they contribute to the greater Streeterville community — Egg Harbor is a beloved breakfast staple in the Chicago suburbs, and their Optima Signature location will be their debut in downtown Chicago. And Guidepost Montessori School was the first of its kind for the neighborhood.
At Optima Sonoran Village in Scottsdale, one of our retail tenants, Kaleidoscope Juice, has become a place where people can meet old and new friends over a meal, juice or coffee throughout the day. Residents might meet someone in the gym at Optima Sonoran Village and decide to reconvene on their patio — having the retail space to gather deepens connections within the community, allowing residents to get to know their neighbors.
When selecting our tenants, it’s vital to our mission that the retail we bring to our communities is additive, contributing new spaces for our residents to use and bringing much needed and desired resources to the neighborhoods we call home.
