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How Diversity in Architectural Styles Lends Vibrancy to Communities

At Optima®, we’re passionate about design and architecture, not just as forms of artistic expression but as vital elements that contribute to the vibrancy of communities. Across the places where we build, our “forever modern” design philosophy enhances our neighborhoods with unique character, playing a critical role in enhancing the architectural mix, creating a rich tapestry for people to enjoy today…and tomorrow.

A Melting Pot of Architectural Styles

Architecture is like a visual language, telling the story of a place through its buildings. From the ornate flourishes of Art Deco to the sleek lines of Modernism, each style reflects the cultural, historical, and technological zeitgeist of its era. When these different styles coexist in a community, they create a dynamic and visually engaging environment.

Take, for instance, a walk through a city where every corner reveals a different architectural era. The Gothic revival church with its pointed arches and elaborate stonework stands in contrast to the glass and steel of a contemporary skyscraper. This juxtaposition isn’t just about the old meeting the new; it’s a dialogue between different times and ideas, a landscape that tells the story of change and continuity.

View-of-Optima-Signature®-from-Chicago-River
View of Optima Signature® from Chicago River

Optima’s “Forever Modern” Contribution

At Optima, our approach is grounded in the belief that modernism isn’t a static style but an evolving language that responds to current trends, technologies, and lifestyles. By integrating the latest materials and design innovations, our buildings add a layer of contemporary elegance to the architectural conversation within communities.

Our designs, characterized by clean lines, open spaces, and a harmonious blend with the surrounding environment, offer a fresh perspective that complements the existing architectural diversity. For example, the sleek silhouette of an Optima building can highlight the ornate details of a neighboring Victorian building in downtown Wilmette, making both styles stand out.

Creating Dynamic and Interesting Communities

The beauty of diverse architectural styles lies in their ability to create vibrant, interesting, and dynamic communities. This diversity is partly visual, but it also reflects the varied experiences, histories, and values of the people who inhabit these spaces. It fosters a sense of place, where residents and visitors can feel a connection to both the past and the future.

Our commitment to modern design at Optima doesn’t exist in isolation. It’s part of a broader architectural narrative, where different styles coalesce to create a community that’s dynamic, visually engaging, and rich with stories. As architects and designers, we relish the opportunity to contribute to these narratives, because it’s in these spaces that communities truly come alive, pulsating with energy and beauty.

Shuffleboard 101: A Blend of History, Fun, and Community

Welcome to Shuffleboard 101! At Optima®, we’re not just about sleek designs and stunning architecture; we’re about creating vibrant communities where fun and engagement are part of daily life. And what better way to bring people together than a timeless game of shuffleboard? Let’s slide into the history of this classic game and explore how it plays a significant role in our community.

A Stroll Down Memory Lane
Shuffleboard, a game with roots dating back to 15th-century England, has come a long way. Originating from a game called “shove-groat,” where players slid coins across a table, shuffleboard has evolved into a beloved pastime worldwide. It’s fascinating to think that this game, which started with people pushing coins in taverns, now brings laughter and friendly competition to our modern community spaces at Optima.

Modern shuffleboard is a blend of skill, strategy, and, most important, fun. The goal is simple: players use cues to slide weighted discs down a narrow court, aiming to score points by landing the discs within designated areas. Whether you’re a first-timer or a seasoned player, shuffleboard is accessible to all, making it a perfect game for community interaction.

Cruise ship shuffleboard (vintage photo)
Cruise ship shuffleboard Credit: WLouis E. “”Slim”” Gordon Special Collection Photo

Shuffleboard at Optima®: More Than Just a Game
In social spaces at Optima Kierland Apartments® and Optima Signature®, shuffleboard is a community catalyst, allowing residents to gather for friendly matches, fostering connections, and relaxation. It’s not just about scoring points; it’s about the smiles shared, the conversations sparked, and the sense of belonging that comes from engaging in a shared activity.

Incorporating amenities like shuffleboard into our living spaces aligns perfectly with our philosophy. We believe in crafting environments that encourage interaction, relaxation, and a sense of community. The courts are a testament to this belief, offering a space where residents can unwind and connect in a laid-back, enjoyable setting.

Join the Fun!
Whether you’re an aficionado or new to the game, we invite you to join in the fun at Optima. Discover the joys of this timeless game, meet your neighbors, and experience firsthand how simple pleasures can enrich our lives and strengthen our community. At Optima, it’s not just about where you live, but how you live—and shuffleboard is a part of that vibrant, engaging lifestyle.

So, grab your pucks, step up to the court, and let the good times slide!

A Guide to Chicago’s 2024 Restaurant Week

For the past seventeen years, Chicago Restaurant Week has celebrated the culinary feats and explorations of the city’s best and brightest restaurants, and the beloved event is back for 2024! The 17-day festivity is a celebration of the city’s award-winning culinary scene. From January 19 to February 4, participants will have the opportunity to indulge in an endless list of Chicago’s most delectable eats. Here is our guide to Chicago Restaurant Week 2024.

The flavor-filled event features more than 350 restaurants, representing nearly every cuisine from across the world. Participating restaurants are found in both the city and its suburbs. So, whether you’re in Optima Lakeview, Optima Signature or Optima Verdana, there’s sure to be an abundance of choices around. Each restaurant will feature curated prix fixe menus filled with a variety of tasty eats.

Brunch at Mia Frencasca, Credit: Kurman Communications flickr
Brunch at Mia Frencasca, Credit: Kurman Communications flickr

The multi-course meals vary in price, costing $25 for brunch or lunch and $42 or $59 for dinner (depending on the location). Many restaurants this year are also continuing to take advantage of both takeout and delivery options for those looking to enjoy their meals from home. 

Whether you’re craving French cuisine from Aboyer in Wilmette, pasta from Mia Francesa in Lakeview, or cocktails and the classics from Current Chicago in Streeterville, there are more than enough options to last you through the full Chicago Restaurant Week experience. It’s a great way to get to know your Chicago communities, and a great way to support local businesses.

For those planning to savor some of the mouth-watering cuisines, Choose Chicago has created a list of participating restaurants, complete with menus and the opportunity to book tables throughout the event. And for those of us unsure of where to start, they have also curated lists of must-try restaurants in and around the city that you can find here

2023: Year in Review

As 2023 comes to a close, we’re taking this moment to reflect on how we’ve continued to grow, learn and serve others over the past year. Here are just a few of the highlights:

Awards

We were honored to have attended the 2023 Arizona Multihousing Association (AMA) Tribute Awards where professionals are recognized for their tremendous achievement of leaving a positive impact on both their industry and community. 

Optima Verdana Phase 2 Rendering
Optima Verdana Phase 2 Rendering

Projects and Properties

2023 was a year of growth and many exciting announcements for us at Optima. In Chicago, we finished construction and opened Optima Verdana. Residents at Optima Verdana are surrounded by experiences and spaces that delight and surprise around every corner, from our  pickleball court and fitness center to the rooftop sky deck garden lounge and a heated, glass-enclosed pool. With residents continuing to move into Optima Verdana, we’re thrilled to announce Optima Verdana Phase 2. The mixed-use development will be six stories and be home to 150 rental units in a mix of one-, two- and three bedroom layouts.

Playing pickleball at the opening of Optima Verdana
Playing pickleball at the opening of Optima Verdana

Construction was also completed on 7190 Optima Kierland, the fifth and final tower within the development. With the new tower, not only did we grow the community at Optima Kierland Apartments, but, we also welcomed Optima’s first Olympic-length pool. Following the announcement of Optima McDowell Mountain Village late last year, in 2023 we broke ground on the project. The mixed-use development will include six eight-story buildings – a mix of apartments and condominiums – 12 acres of greenspace and a 210,000-gallon rainwater harvesting system for reuse on-site. 

Optima McDowell Mountain Village Rendering
Optima McDowell Mountain Village Rendering

Culture

Throughout 2023 our culture at Optima continued to thrive through rewarding avenues of affinity and connection. We celebrated with each other at our fourth annual costume and pumpkin carving contest, observed Mardi Gras, St Patrick’s Day, International Women’s Day, Earth Day, Cinco de Mayo, Pride Month, Halloween, various other Holiday celebrations and held our annual master architect challenge. In anticipation of the 7190 Optima Kierland Apartments grand opening, we welcomed the new project with a lively BBQ on the rooftop sky deck where we shared delicious food, and following Optima Verdana’s completion, we celebrated a grand opening filled with laughs. 

The Halloween Costume Party at Optima Lakeview
The Halloween Costume Party at Optima Lakeview

We continued to embrace and internalize our shared values more than ever. We are proud to have participated in the Highland Park Strong Run, where we came together to support the Highland Park community and enjoyed a race with family and friends. 

We can’t thank our leadership, team members and Optima communities enough for making 2023 one to remember. Heading into 2024, we are excited to continue innovating and achieving great things together.

The Optima Team at the Highland Park Strong Run
The Optima Team at the Highland Park Strong Run

Optima’s Guide to Thanksgiving 2023

As the holiday season approaches, we’re gearing up for a delightful array of activities around the Optima communities. Thanksgiving is a time to embrace the company of family and friends, and both Scottsdale and Chicago offer a fantastic range of activities to make this season truly special. Here are just a few exciting things you can do to celebrate Thanksgiving and welcome the holiday season:

Chicago

The Winnetka Turkey Trot and Turkey Trot Chicago have become cherished Thanksgiving Day traditions. Participants in both races, dressed in festive attire, embark on a thrilling journey through cherished communities, combining fitness and festivity. The lively atmosphere and communal spirit make these events a perfect start to Thanksgiving day.

Glowing pink balls of light string down from a structure and light the surrounding darkness
Lightscape at the Chicago Botanic Garden

Following each trot, join the jubilant crowd at the Chicago Thanksgiving Parade, a beloved spectacle that has graced the city for decades. With vibrant floats, marching bands, and larger-than-life character balloons, this parade captures the essence of the holiday season. Families and friends gather along the parade route, creating memories that last a lifetime.

Cap off the Thanksgiving weekend by welcoming in the rest of the holiday season with a visit to Lightscape at the Chicago Botanic Garden. The enchanting display, combining light and sound, transforms the garden into a magical realm, providing a captivating experience for visitors of all ages. Reservations usually fill up fast, so make your plans now!

Scottsdale 

In Scottsdale, Thanksgiving morning begins with the Phoenix Turkey Trot—a lively event that brings the community together for a morning filled with fun. Participants of all ages join in the spirited run, fostering a sense of cheer that extends beyond the finish line.

A small crowd of people wearing turkey trot t-shirts stand under the finish line sign for the race.
Chicago Turkey Trot

For those seeking outdoor adventures, the McDowell Sonoran Preserve and Desert Botanical Garden offer breathtaking landscapes to explore. Whether you prefer a scenic hike or a leisurely stroll, these natural gems provide the perfect backdrop for a Thanksgiving spent in the heart of Arizona’s beauty.

Complete your holiday experience at the Westgate Entertainment District in Glendale. Whether you’re gliding across the ice at the skating rink or diving into holiday shopping, the district offers a festive atmosphere that captures the spirit of the season.

As we approach Thanksgiving, embrace the season of gratitude, warmth, and togetherness. From the lively Turkey Trots to the grand Thanksgiving Parades, the festive events bring joy to individuals and foster a sense of community — a sentiment we hold dear at Optima. Dive into the enchanting celebrations our communities have to offer and create lasting memories with loved ones that will last forever. 

Women in Architecture: Elizabeth Diller

In our ongoing “Women in Architecture” series, we’re highlighting Elizabeth Diller, a visionary who turns metaphors into brick and mortar and continues to challenge conventional architecture. 

The Life of Elizabeth Diller

Elizabeth Diller was born in 1954 in Łódź, Poland, and moved with her parents, who were Holocaust survivors, to the United States when she was six. She was deeply affected by the social unrest of the late 1960s, which ultimately led her to enroll in the Cooper Union School of Architecture in 1970 which, at the time, was a creative hotbed and home to avant-garde design.

Initially, Elizabeth intended to pursue art or filmmaking, but ultimately found herself captivated by alternative methods of space-making. Even then, she was much more interested in the East Village music and art scene than in her classes. It wasn’t until Elizabeth met one of Cooper Union’s design professors, Ricardo Scofidio, that she became fully invested in design. After graduation, Diller and Scofidio became both romantic and creative partners, and emerged as prominent conceptual artists, focusing on comically dark design hacks and advancing the idea that “anything can be architecture” in their 1994 book, Flesh. This conceptual approach that challenged traditional architecture also earned them the coveted MacArthur Fellowship (known as the “Genius Grant”) in 1999.

On the Blur Building. Photo: Projectes I-II grup 12b

Notable Works

By 2000, Diller Scofidio projects were gaining considerable traction and scale, as demonstrated by their design for the Blur Building at the Swiss Expo in 2002. Utilizing a cloud of mist produced by 31,500 high-pressure nozzles over Lake Neuchâtel, this project encapsulated the team’s belief that architecture isn’t just about concrete unmovable structures, but can be an immersive, sensory experience. And as the partnership expanded to include Charles Renfro, the trio transformed the very essence of what a building could represent. 

Approaching the High Line, 2009. Photo: StaceyJean

In 2006, their firm took on the ambitious project of renovating a historic elevated train line in Manhattan’s Chelsea neighborhood. The result? The High Line, an urban park that floats amidst the skyscrapers, becoming an iconic piece of the city’s architectural landscape.

During the 2010s, Diller’s stature in the world of architecture expanded greatly as the firm undertook a host of ambitious, institutional and municipal projects, culminating in designing a massive extension to New York City’s Museum of Modern Art (MoMA) in 2019 as spaces for  modern and contemporary installations. Beyond allowing the museum to grow its exhibition footprint, this project redefined urban space, blurring the lines between public and private, museum and city.

MoMA Museum of Modern Art. Photo: Salon NYC

Just north of Chelsea, this stunning structure boasts a movable shell, allowing it to be reconfigured based on how the interior space is programmed. More recently, the team has undertaken numerous cultural and institutional projects, including the London Centre for Music and revitalizing the historic Geffen Hall at Lincoln Center, further securing a place for Diller and her partners in the architectural canon by creating a new language of contemporary design. 

Elizabeth Diller’s journey redefines the essence of architecture, merging innovation with functionality. Her transformative works extend beyond physical spaces to influence the cultural fabric of society. And her legacy is not solely in the impressive silhouettes of her buildings but in the way she inspires future generations to envision and craft the world anew.

Great Chicago Writers: Jane Addams

It’s such a pleasure spotlighting legendary Chicagoans who have left a lasting impression on our local history and beyond, including the twentieth-century icon, Jane Addams.

Born in 1860 in Cedarville, IL into a prosperous family, Because Addams’ family allowed her to benefit from education from an early age, she was able to graduate from the Rockford Female Seminary. Later, Addams traveled to Europe, where she was introduced to London’s Toynbee Hall, a trailblazing settlement house that worked to address the causes and impacts of poverty in the city’s East End. Her visit to Toynbee Hall left a lasting impression, paving the way for her co-founding Hull House in Chicago in 1889 — one of the earliest settlement houses in the U.S. that has become the Jane Addams-Hull-House Museum at the University of Illinois-Chicago campus.

Hull House offered educational and social services to immigrants and Chicago’s underserved communities, positioning Addams as a leader of the Progressive Era. Her advocacy spanned a multitude of diverse causes: women’s rights, peace, public health, and broad-spectrum social reform. In recognition of her contributions, Addams was honored as the first American woman to receive the Nobel peace prize in 1931.

Jane Addams-Hull-House Museum. Photo: Sean Marshall

Her experiences at Hull House — and with the Progressive movement more broadly — set Addams on her trajectory as a gifted writer. Her writing career was already in full throttle in 1909 with the release of The Spirit of Youth and the City Streets, which shared Addams’ keen understanding of the unique needs of urban youth. She used the book to advocate for enhanced recreational spaces and deeper engagement for Chicago’s underserved young people, while illuminating the dire consequences of growing up in an environment where poverty and lack of access to a better quality of living prevail.

Having found an audience for her explorations of daily life in Chicago, Addams published Twenty Years at Hull-House in 1910, giving readers a look at life inside the settlement house and its impact on the community. 

Inside the Hull House. Photo: At Home in Chicago

The Long Road of Woman’s Memory, which Addams’ completed in 1916, is another exceptional factual account of her expansive impact on women’s rights in America. In it, she gracefully navigates the terrain of personal and collective memories to demonstrate their influence on women’s lived experiences and the larger tapestry of history.

Over the course of her career, Jane Addams authored 11 books and hundreds of essays, editorials, and columns. And more than a century later, the resonance of Addams’s literary contributions remains undeniably profound, echoing through time into our modern world. 

Keen on exploring Addams’ legacy further? Then enjoy a visit to the Jane Addams-Hull-House Museum. The hours of operation are 10:00am to 4:50pm, Tuesday to Friday, and on Sundays from 12:00 to 4:50pm. A suggested donation for admission is $5 per person (University of Illinois Chicago faculty, staff, and students are granted complimentary entry).

Chicago Architectural Biennial 2023: This Is a Rehearsal

As Chicago’s architectural landscape continually evolves, the fifth edition of the Chicago Architecture Biennial offers a fresh, reflective look into the heart of urban transformation. Beginning September 21, 2023, CB5 invites locals and visitors alike to participate in a series of immersive events and discussions. Here’s what you can expect from the 2023 Biennial This Is a Rehearsal.

Diving into this year’s theme, This Is a Rehearsal, serves as an exciting reminder that cities, much like the instants of life, are in endless evolution. Through this lens, CB5 emphasizes the importance of continuous dialogue, trial, and reinvention in urban designs. CB5 explores how countries around the world share political, environmental and economic issues and how each may address them differently through art, architecture and public involvement. It’s not just about the buildings but the stories they tell and the communities they foster.

Floating Museum, a Chicago-based arts collective, is the lead artistic team behind CB5, pushing boundaries and charting new territories in urban discourse. Their integrative approach promises an engaging mix of conversations, challenging conventions, and setting the stage for tomorrow’s architectural landscape. CB5 expands on Floating Museums’ existing beliefs and work, all exploring the relationships between the built environment and ourselves. 

With over 80 contributors from Chicago and the global stage, the Biennial is a testament to diverse, inventive thought. The contributors, ranging from artists and architects to educators and thinkers, breathe life into various corners of the city, from Lakeview’s artful streets to North Lawndale’s historic boulevards. It’s more than just an exhibition; it’s a city-wide celebration of innovation. 

Local contributors include Grow Greater Englewood, Urban Growers Collective, Project Onward, the Poetry Foundation and the Southside Community Art Center. Contributors from around the United States and the globe include Storefront for Art and Architecture, the Buell Center at Columbia University, SpaceShift and Stoss Landscape Urbanism

Marking its commencement on September 21st, the Biennial unfolds various installations across the city. A special opening celebration is slated for November 1st, showcasing extensive exhibitions at renowned locations like the Chicago Cultural Center and the Graham Foundation. The programs invite viewers to engage in conversations around food and material production, water reclamation and discussions around construction and power in relation to land use and rights. Whether you’re a seasoned architect, a design enthusiast, or just a curious mind, there’s something for everyone.

Discover the McDowell Sonoran Preserve

We’re always thrilled to spotlight attractions for our residents at Optima Kierland Apartments, including the McDowell Sonoran Preserve. Nestled in the heart of Arizona’s picturesque landscape, this preserve stands as a testament to Scottsdale’s dedication to preserving the captivating beauty and wonder of the Sonoran Desert. This urban preserve offers a haven for flora, fauna, and eager adventurers alike.

The Preserve’s history began on January 1, 1994, when Scottsdale formally dedicated the initial area of the preserve, which then consisted of three parcels of land totaling approximately five square miles. Since then, this preserve has grown and flourished, now spanning 27,800 acres, and deeply intertwined with the passionate efforts of the McDowell Sonoran Conservancy. This non-profit organization, in collaboration with the City of Scottsdale, has been a driving force in the completion and sustainability of the preserve. Their dedication ensures that this part of the Sonoran Desert remains untouched for future generations. The Conservancy also plays a vital role in managing the land and maintaining the extensive trail network.

Gateway Trailhead Building View
View of the Gateway Trailhead Building. Photo: Al_HikesAZ

Apart from its breathtaking vistas, the McDowell Sonoran Preserve boasts a range of facilities designed to enhance the visitor experience. Major trailheads include the Gateway Trailhead, Tom’s Thumb, and Brown’s Ranch. These provide free parking, access to a variety of trails, and restroom facilities. With an extensive network of non-motorized, multi-use trails, visitors can indulge in activities ranging from hiking, biking, and horseback riding. The paths cater to all skill levels – from gentle terrains to challenging ascents. 

 

Cactus Wren on a cactus.
Cactus Wren. Photo: Rick Cameron

The McDowell Sonoran Conservancy offers guided hikes, where knowledgeable guides share insights about the desert ecosystem, its history, and its inhabitants. But the preserve is more than just a recreational spot. Through the McDowell Sonoran Conservancy, it offers a variety of educational programs designed to foster public awareness and appreciation of the desert ecosystem.

The McDowell Sonoran Preserve is more than a slice of “untainted desert;” it’s an experience. Its vastness captures the essence of the Sonoran Desert, providing those with a penchant for exploration an opportunity to connect with nature. With its diverse activities, rich history, and the backing of a dedicated conservancy, the preserve promises something for everyone. And for Optima Kierland Apartment residents, whether you’re an avid hiker, a curious student, or simply someone to find peace amidst nature’s splendor, the McDowell Sonoran Preserve awaits only five miles away.

Highlights Near Optima Verdana®: Green Bay Trail

For Optima Verdana® residents who have a penchant for outdoor activities and scenic views, the Green Bay Trail is a must-visit. This 9-mile asphalt and crushed stone trail runs parallel with Chicago’s Metra commuter rail line and weaves through Kenilworth, Winnetka, and Highland Park. Flanked by eateries, shops, parks, and stunning residences, the trail offers a unique blend of nature and urban vibes for bikers and hikers alike!

What’s especially captivating about the Green Bay Trail is its heritage. It stands on what was once the route of the former Chicago, North Shore & Milwaukee electric railroad. Following its path, visitors are essentially retracing the steps of history from downtown Wilmette to Highland Park. Beyond being a route for history buffs, the Trail also provides families with even the youngest of riders a leisurely day out. 

While daily commuters use Green Bay Trail to reach Metra stations, tourists and locals frequent it for recreational purposes to access Starting from Wilmette, you might be immediately captivated by the pristine beachfront atmosphere, juxtaposed beautifully with bustling business districts. And if approaching Highland Park on an early summer evening, you might get a glimpse of the euphoric energy emanating from Ravinia®, one of the region’s most celebrated music venues.

Green Bay Trail. Photo Credit: Illinois Bone and Joint Institute

For those looking to extend the adventure, at the Braeside Metra Station, the trail offers a gateway to the Chicago Botanical Gardens via the North Branch Trail. And for those who conclude their journey at the St. John’s Avenue trailhead, they’ll find a slew of amenities like restrooms, playgrounds, and parks, courtesy of the adjacent rail line. 

Living at Optima Verdana® isn’t just about unrivaled luxury; it’s about experiencing the richness of the community and embracing the outdoors. So, dive deep into history, bask in nature, or simply hit the Green Bay Trail for an invigorating walk or relaxing ride. No matter the season, weather or time of day, new experiences await each and every time.

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