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Al Beadle: The Mid-Century Modern Master in Phoenix

When it comes to mid-century modern architecture in Arizona, the name Frank Lloyd Wright tends to come to mind first. It’s exciting to note, however, that there have been other luminary architects who made enormous contributions to modernist architectural traditions here in the desert. Today, we are happy to introduce one of these under-the-radar designers — a true pioneer in his time whose work continues to inspire practitioners and homeowners alike.

Born in 1927, Al Beadle grew up in St. Paul, Minnesota. He served with the United States Navy Construction Battalion, the Seabees, in the South Pacific during World War II. His experiences included building piers, designing command bases, and constructing hospitals. After his time in the military, where he acquired much of his architectural prowess, Beadle eventually moved to Phoenix where he would make his mark on the city’s architectural scene. Starting his own architecture and build firm in 1967, Beadle believed in the principles of minimalism, efficiency, and the seamless integration of indoor and outdoor spaces.

Beadle’s unique design approach is evident in his many residential and commercial projects throughout the Phoenix area. His signature style often features clean lines, flat roofs, expansive glass walls, and a keen attention to detail. His buildings effortlessly blend with their desert surroundings, creating a harmonious balance between the built environment and the natural landscape.

Paradise Gardens

One of Beadle’s most iconic projects is the Paradise Gardens community. Developed between 1958 and 1964, this neighborhood showcases a collection of mid-century modern homes that embodies Beadle’s design philosophy. These homes are characterized by their post-and-beam construction, open floor plans, and large windows that blur the lines between indoor and outdoor living spaces. 

Single-family home in Paradise Gardens
Single-family home in Paradise Gardens. Photo: ©2016 Modern Phoenix LLC

Beadle House 11

Another noteworthy example of Beadle’s work is Beadle House 11, which he designed for himself and his family. Completed in 1963, this stunning residence exemplifies the architect’s minimalist approach, with its floor-to-ceiling windows, exposed steel beams, and sense of effortless elegance.

Beadle House 11 in Phoenix
Beadle House 11 in Phoenix, AZ. Photo: ©2016 Modern Phoenix LLC
Beadle House 11 remodeled interior
Beadle House 11 remodeled interior. Photo: ©2016 Modern Phoenix LLC

Today, Al Beadle’s architectural legacy lives on in the many buildings he designed throughout Phoenix and the surrounding areas. His work continues to be celebrated by architects, designers, and mid-century modern enthusiasts who appreciate the timeless quality of his designs. Preservation efforts are underway to ensure that Beadle’s architectural gems remain intact for future generations to enjoy.

In a city like Phoenix, where the natural beauty of the desert meets the sleek sophistication of modern design. Those who call this place home or are simply visiting, should consider checking out Al Beadle’s architectural masterpieces. From the effortlessly cool Paradise Gardens community located on 32nd Street to 36th Street and Mountain View, to the striking Beadle House 11 on 4323 E McDonald Dr, there’s no shortage of Beadle-designed gems to explore and appreciate.

Arizona Mid-Century Modern Architecture

For those who are always on the hunt for vestiges of mid-century modernism, you’ll have some happy surprises right in Optima®’s own backyard — in Scottsdale. Here you’ll discover a history that is rich in architectural heft, including wholly-intact examples from the city’s 1950s community, where some of the finest mid-century modern structures remain.  

Striking examples of mid-century modernity can be seen in Scottsdale’s commercial buildings scattered across the city, alongside several repurposed pubs and restaurants. Architectural gems can also be found in older neighborhoods. Especially those that were built by Ralph Haver. A local architect who utilized walls of glass, low-pitched roofs, and angled porch posts all packaged within a modestly-sized home.

Ralph Haver home
Ralph Haver home. Photo: Leland Gebhardt

And don’t miss another example of impeccably-renovated mid-century vernacular in the sleek Hotel Valley Ho. The hotel boasts façades of glass and concrete panels that express arrowhead motifs. Opened in 1956, it was largely a getaway for a number of Hollywood stars. Zsa Zsa Gabor rode horses there. Natalie Wood and Robert Wagner had their wedding reception in the hotel ballroom. And Jimmy Durante used to play piano late at night in the lobby.

Hotel Valley Ho
Hotel Valley Ho. ©2011 Mark Boisclair Photography Inc.

The Arizona Biltmore, a 39-acre resort not far down the road, is another example of the city’s architectural history. The Biltmore is often identified as a Frank Lloyd Wright building, but it was actually designed in collaboration with Albert Chase McArthur, a protege of the great master.

The nearly century-old hotel: Arizona Biltmore
The nearly century-old hotel: Arizona Biltmore. Photo: Werner Segarra

The Biltmore has the dramatic presence of a large-scale Wright building, and is one of only 13 structures that Wright designed and in the area. His students, on the other hand, were involved with many others. For Wright acolytes, any visit to the Phoenix area begins with his winter residence and headquarters, Taliesin West. Now home to the Frank Lloyd Wright Foundation and the Frank Lloyd Wright School of Architecture, and located on the edge of the McDowell Mountains outside of Scottsdale. Which also happens to be where our most recent architectural development will be situated — Optima McDowell Mountain Village — Wright passed on his genius to an entire generation of eager architects such as Blaine Drake, Vern Swaback, and Heloise Crista.

No survey of mid-century modernist architecture is complete without the David and Gladys Wright House. David was one of Wright’s eight children, and the house the elder Wright designed for him was based on a rising spiral (also the design for New York’s Guggenheim Museum) while remaining imaginative and human in scale. The spiral lifts the living quarters above the treetops so that anyone in the house has access to carefully framed panoramic views of the mountains in the distance, and spaces that flow organically and wonderfully into one another.

It’s always a pleasure to connect our “Forever Modern” mantra at Optima® with the broad, deep mid-century modern legacy that lives on in the communities where we work and build!

Megan Hernandez Team Member Spotlight

At Optima®, our communities would not thrive without the outstanding work from our spirited team of individuals. We recently sat down with Megan Hernandez, People Experience Generalist at Optima, to discuss why she loves being part of such a passionate team and what she has learned throughout her experience here:

Tell us a bit about your background and the role you play at Optima.

My background is in human resources and administration. I spent some time applying this skill set in the finance industry and also worked in the city election space before coming to Optima. At Optima, I’m the People Experience Generalist based in Arizona. An interesting fact is that I lived in Chicago for my whole life before moving to Arizona, so I was able to also meet the Illinois-based team before moving to the Southwest. And now that I’m in Arizona, I am responsible for providing enhanced, more tangible support for our growing number of employees here, focusing on benefits, hiring, employee engagement and other fun things like that.

What drew you to Optima initially, and what’s kept you working there?

I was inspired to take my position at Optima in large part because of the great things I heard from Lisa Lowenthal, our People Experience Director. She went into detail about how Optima truly cares about its employees. I then did my research on the company, studied their history, learned about current projects and plans for the future, and came to understand their involvement in the community. Everything I learned excited me. When I was still living in downtown Chicago, I’d visited Optima Signature. At the time, I was in awe with everything the building offered and the quality of life for its residents, without even realizing it was an Optima property! That was a great discovery and connection to make after the fact, and further reinforced my great admiration for the company and its people. 

I would say the people here keep me motivated and make me feel grounded. There’s a team atmosphere that makes me and everyone here feel welcomed, accepted and part of something.

How do you view the concept of community at Optima? How does it differ from other properties/buildings?

When I think of community at Optima, the first things that come to mind are connection and collaboration. To me, the concept of community at Optima means working together to create and cultivate that connection with other people and our surroundings. I would say that’s true for the Optima team internally but also for the people that we serve, the residents.

We have an understanding that community impacts how we live and how we work. In some ways, the team’s always connected with each other and the residents, and just by doing our part, we’re making a difference and creating an experience for those residents. I’ll also say that community means being able to collaborate and share ideas with people from all parts of the process, whether that be People Experience working with Marketing or working with Property Management, it’s a collaborative culture, and we’re able to touch different parts of the process.

I would say our concept of community is unique because we deliver a first-rate quality of life to residents and to people who work here by creating more than just individual living spaces. We create an environment that encourages you to be present in the moment and stop to marvel at what’s around you. I think that sets us apart from other buildings. And I’ll also say that as a People Experience team member, Optima is full of people that make you feel welcome, and that genuinely want you to have a great experience.

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?

Building strong, lasting relationships comes to mind first. To me, building strong relationships empowers us to be our most authentic selves and gives us the space and insight to support each other. Relationships and a healthy community are the foundation of the great team culture at Optima. We strive to bring out the best in each other on a day-to-day basis and invest in bettering ourselves, in the growth of others on the team, and even in the residents.

I would say I enjoy spending time on our various properties, which allows me to see and experience the connection that these teams have created with the residents. It’s beautiful and unique to Optima. I work at the Camelview Village office, which is close to Sonoran Village, and then Kierland is just right up the road. So I’ve spent some time at all of our different communities, and every time I go, I’m encouraged to go back and spend more time with the team and the people there.

One other value that sticks out to me is that we all create. While People Experience might not be the first team you would necessarily think of as a very creative role, I can say first-hand that it is, because we are encouraged to bring fresh thinking into everything we do.

What are some of the things you have learned in your time at Optima? 

The phrase, ‘you learn something new every day’ is so fitting. One major thing that comes to mind is that the mainstream or standard way of doing things is not always the best way. Optima is vertically integrated, meaning that we control all aspects of our process, and I think that’s a wonderful example of learning new things. I’ve seen in real-time how our model creates a cycle of improvement and encourages communication. One team may see an opportunity for improvement, and they’re able to bring that to other teams, which can spark a discussion, large or small, that can make a positive change. It’s more than just finishing one project and moving on to the next, it’s a cycle of learning and bringing that knowledge with you to the future.

What makes you most proud to be a part of the Optima team?

I would say working at Optima, I’m proud to be part of something that strives for quality and isn’t afraid to set the bar high. I think it’s amazing to be part of a team that takes agency in what we’re doing, from the gorgeous designs to the top-tier resident experiences to the impeccable craftsmanship of our builders. Optima is full of people who want to help in any way that we can however we can, and that mindset is something I can connect with and be proud of. 

Are there any upcoming Optima projects, experiences, etc. that you are most excited about looking at the year ahead?

I’m especially excited to be a part of our growth with Optima Verdana opening in Wilmette this year and construction starting on Optima McDowell Mountain Village in Scottsdale, because my job is helping bring fantastic team members into our Optima family.

Optima + Sustainability Series: EV Parking

The evidence that electric and hybrid vehicles are gaining traction is on the roads everywhere. From personal vehicles to rideshares and public transport, we are, as a nation, beginning to embrace the importance of reducing carbon emissions by replacing the fossil fuels that traditional gasoline-powered engines use with forms of clean energy. 

Encouraged by the funding made available to help states fund public charging infrastructure, and Illinois’ ambitious goal to get one million electric vehicles (EVs) on the road by 2023, EVs are becoming increasingly desirable. And those who own and manage residential buildings are faced with the challenge to provide ample access to EV battery charging stations that residents need.

At Optima, we have always been sustainability-focused across our entire integrated business model — from design to building materials to landscaping – and EV parking. We began providing EV parking spaces in 2016 and 2017 at 7160 Optima Kierland and Optima Signature with 8 EV parking spaces, which represented only a small portion of the overall spaces in the garage.

Now in April 2023, Optima Verdana in Wilmette will open with 24% of the total spaces dedicated to EVs. In all of our communities — in both Illinois and Arizona — we have continued to increase EV capacity every year based upon resident demand, with the capacity to reach a full 100% at many projects. In recognition for our commitment to EV parking, Optima Sonoran Village won the Salt River Project Champions of Sustainability Award in the Building Communities for Electric Vehicles category.

Car garage
EV Parking Garage

In a recent Bisnow article that explores how future-facing multifamily developers are preparing for the future of electric vehicles, David Hovey Jr., AIA, Optima president and chief operating officer, observes, “Just from a sustainability perspective, obviously, demand is getting higher from both people wanting to be more sustainable … and cities wanting to be more sustainable, as well as just overall demand.”

Sustainability remains one of our most precious values at Optima. And we’re proud to be part of a growing community of property owners and managers that seeks to support sustainable practices on behalf of our residents.

Things to Do for Fun in Scottsdale

Scottsdale may be considered the best golf destination in the world, but its variety of tourist attractions suggests that it has much more to offer than simply golf. Scottsdale is Arizona’s crown gem due to its specialized museums, high-end restaurants, and family-friendly attractions.

Scottsdale, situated adjacent to Phoenix in the center of the southwestern United States, appeals to all types of explorers. Whether interested in history, automobiles, nature, animals, or good old-fashioned adventure, everyone can find something they like in this city.

If you are searching for iconic and unique activities in Scottsdale, you’ve come to the right place. The following are our recommendations for the greatest and most entertaining things to do in Scottsdale,  Arizona.

Explore Nature, Indoors

One of the best indoor nature tours in Scottsdale is the OdySea Aquarium. The largest aquarium in the Southwest takes you on a unique oceanic trip that is fascinating and instructive. The cutting-edge facility houses various creatures, including sharks, otters, sea lions, penguins, and sloths.

With unique experiences like SeaTREK underwater ocean walking, a large submerged escalator that descends into the deep sea, and the world’s only rotating aquarium exhibit, OdySea Voyager, OdySea Aquarium is one of your “must-see” activities in Scottsdale.

Take-In The Arts of Arizona and The Southwest

The desert settlement in eastern Maricopa County has been a powerhouse for the arts for a decade because of its close-knit artistic community. With its painter, potter, and printmaking collective, Cattle Track Arts Compound has long been a hub for creative souls. At the same time, the Scottsdale Museum of Contemporary Art and Wonderspaces attract a younger clientele.

However, Scottsdale’s creative scene extends far beyond its outstanding public art program and historic Arts District. It extends to one of its finest hotels, the Andaz Scottsdale Resort & Bungalows, which collaborated with Cattle Track on art direction and offers guest experiences such as artist meet-and-greets, tours, and seminars.

Get Outside!

Scottsdale is home to some of the best outdoor settings in the Valley of the Sun. One of the most popular activities in Scottsdale is riding in hot air balloons over the magnificent Sonoran Desert scenery. Also, consider reserving a horse ride from MacDonald’s Ranch if you want to experience desert vegetation and wildlife from a unique viewpoint.

Several desert paths meandering through the mountains with rocky terrain and numerous switchbacks provide the ideal atmosphere for mountain bikers in Scottsdale. Hiking is another wonderful option to take in all of the beauty the Southwest has to offer. Pinnacle Peak Park is a prominent local feature and popular hiking destination.

Hit the Trails

An ATV ride is one of the best ways to explore the Arizona backcountry, allowing you to access more distant areas of the desert than on foot. Jeep trips in the Sonoran Desert are also a ton of fun; whether you embark on a full-day tour or a short morning excursion, you follow scenic routes and ascend remote, mountainous slopes.

Catch a Homerun

Spring Training in Salt River Fields is a favorite destination for baseball fans. Plan ahead to watch a game while in town since tickets sell out rapidly. Salt River Fields is a Major League Baseball Park constructed near Scottsdale on Indian territory.

The Arizona Diamondbacks and Colorado Rockies worked with the Native American community to construct a complex highlighting the region’s cultural richness. You can view the McDowell Mountains, Camelback Mountain, and Four Peaks with unsurpassed splendor from this location.

Enjoy a Day On The Links

If you are a golf enthusiast, you’ll be delighted with the variety of Scottsdale courses ideal for golfers of all skill levels and budgets. TPC Scottsdale and Troon North are regarded as some of the best courses in the country.

Troon North has two golf courses and was designed by Tom Weiskopf. Featuring undulating terrain, ravines, and beautiful views, these courses are a delight to play for golf enthusiasts. The Four Seasons Resort provides a complimentary shuttle service to Troon North; therefore, it is advisable to book a room there.

In addition, if you book a hotel at the resort, you’ll receive discounts on the golf course. Conversely, TPC Scottsdale is a golfer’s fantasy, where numerous professionals have competed. Like Troon North, it features two golf courses, The Champions and The Stadium.

Try Your Luck

Scottsdale has breathtaking scenery and spectacular sunsets, but did you know it is also one of the most progressive cities in terms of gambling? Scottsdale is a haven for those seeking to escape the crowds and has various gaming options, including slot machines, table games, and poker rooms with the state’s highest limits.

Utilize a portion of your winnings to experience the casinos’ inventive culinary selections and star-studded live performances. Whether you’re a beginner at blackjack or a seasoned master at poker, Casino Arizona is a great choice.

Find Luxury Apartment Living In The Middle Of Scottsdale Excitement

Optima Sonoran Village Selection is the perfect destination if you’re seeking an opulent apartment with easy access to Scottsdale’s trails, parks, and activities. We offer luxurious apartments of all sizes, with amenities such as heated swimming pools and a backyard, among other social amenities. Contact us for any inquiries on luxury apartments in Scottsdale.

2023 Design Trends: Designing The World of Tomorrow

The ways in which we live, move, and work are changing fast, and we, at Optima®, believe that up-and-coming architectural trends continue to address many of the challenges faced in modern life. Some solutions focus on more space, more storage, less clutter, and more flexibility. Others address affordable rent, resistance to climate change, and sustainability. These trends, along with a  myriad of others, inspire us and those who are at the forefront of designing the world of tomorrow. Here are some of the trends on the horizon in 2023.

Biophilic Urbanism

Biophilia, a term coined by Erich Fromm in 1964, is the human interaction and appreciation for nature. In 2023, this trend is continually on the rise as we seek to develop buildings that are ecologically friendly in their use of resources. Biophilic design can revolutionize the way we manage stress, increase productivity within offices and educational spaces, and improve mental health, through the use of nature inside and outside of buildings.

While biophilic design is very much at the forefront of architectural trends, it has been central to our work at Optima for decades. Our passionate connection between the built environment and nature continues to be as fluid as it is concrete, reflected in our signature innovation of vertical landscaping. The widespread adoption of this essential design principle, we are excited to welcome others into the process of bringing people and nature closer together.

Sonoran Village®
Optima Sonoran Village®, Vertical Landscaping

Modular Construction

Modular construction has been at the forefront of Optima’s DCHGLOBAL Building System since its conception in 2009 . We began our experimentation with modular construction with Relic Rock, reflecting our commitment to building homes flexibly — in horizontal and vertical directions — sustainably and efficiently anywhere, anytime. 

As part of the broader architectural community seeking modular solutions around the globe, we’re excited by the opportunity to celebrate sustainability and versatility as core values at Optima, while ensuring enduring aesthetics and affordability.

Sonoran Desert, AZ
Relic Rock, Sonoran Desert, AZ

Smart Materials

Through the integration of smart devices in our homes, cars, phones, and wrists comes Smart Materials. Recent developments provide that these materials could eventually respond to changes in pressure, temperature, moisture, and UV radiation, giving architects unfathomable flexibility. Along with an expanded toolkit for designing and building.

Our respect for materiality and space is important for the 360-degree approach to sustainability, and the inclusion of these new and unexplored materials gets us excited about their potential for the environment at large. Part of our role at Optima has been ensuring the environment remains protected with the inclusion of smart materials such as bird glass or green concrete within many of our buildings.

Bird glass
Bird Safe Glass

Community-Centered Design

It is a universal truth that the built environment functions better if those who use it are involved in the process of creation. Designing buildings with community in mind makes for rich and diverse environments where people can be themselves, while also giving them a sense of ownership in the places where they live, play, and work.  As we enter 2023, we are seeing greater collaboration between architects, developers and their communities across the globe — much the way Optima has partnered with the cities, villages and neighborhoods where we have put down roots for more than 40 years.

 

Waste Management Phoenix Open

Tee Off

Before we tee off, it’s important to know that the annual Waste Management Phoenix Open is known as the “Greenest Show on Grass.” Playing host to the greatest players in the game. It is the PGA’s most attended event, drawing nearly 700,000 spectators each year to TPC Scottsdale! 

WM stands for so much more than just “Managing Waste.” Not all heroes wear capes, or in this case — hard hats. Through Waste Management’s sponsorship of the Phoenix Open, the company has set out to seek better environmental solutions for everyone. Regardless of whether you’re tossing pizzas, running a construction site, or managing a household. 

In 2021, the WM Phoenix Open raised more than $3.8 million dollars for charity, and has raised more than $165M for charities in its 85-year history. At the same time, the event has an economic impact of more than $400 million. Bringing revenue to every part of the hospitality industry in the Scottsdale area.

The action isn’t just limited to the golf course. Behind the scenes, thousands work tirelessly to ensure the WM Phoenix Open generates zero waste for tomorrow and inspires spectators to reimagine what a sporting event can truly be. 

Golf
TPC Scottsdale Stadium

A Course Par Excellence

The City of Scottsdale underwent an extensive renovation of TPC Scottsdale’s Stadium golf course and clubhouse in 2014, led by architect Tom Weiskopf. It included the relocation of four greens, resurfacing of all greens, and reshaping and regrassing of all tee complexes. It also included the relocation and reshaping of all bunker complexes, replacement of cart paths, and re-landscaping of desert areas. The redesign added a dramatic new look to the course, in part due to planting more than 250 trees.  Today, the course is both aesthetically pleasing and more challenging. 

Behind The Phoenix Open

Water from kitchens and bars are used in portable restrooms during the Phoenix Open, millions of gallons of water are restored for Arizona Tribal Nations through Water Restoration Certificates, and water education is incorporated throughout the entire tournament to raise awareness. 

On the subject of emissions, WM Phoenix Open is the first golf organization to sign on to the UN Sports for Climate Action Initiative, aiming for a whopping 50% reduction target of emissions by 2030 and net zero operations by 2040. As if they didn’t prove themselves enough already. Did we mention that all of the electricity purchased for course operation is 100% renewable?

For the fan or golfer who desires to start the year off with a bang! The Waste Management Phoenix Open takes place in Scottsdale from February 6-12.

Purchase Tickets Here for the Greenest Show on Grass!

Scottsdale Public Art: Impulsion

As part of our ongoing public art series, we’ve been exploring exceptional creations to be found across Scottsdale such as Water to Water, Pinball Wizard and today’s breathtaking focus, Impulsion.

Project Background

The project was commissioned by Scottsdale Public Art, and installed in December, 2014. It was announced that Impulsion, a work created by Jeff Zischke, had been chosen from 200 applicants as the new sculpture for the entrance of one of the most recognized equestrian centers in the country, WestWorld. The city of Scottsdale undertook an expansion that added 40,000 square feet of space to host special events and renovated their equidome, and wanted to celebrate the newly-opened space with a public art commission.

Today, you’ll find that the equestrian experience at WestWorld is complemented by any number of non-equestrian events ranging from dog shows to auto auctions, including the Barrett-Jackson Car Show. These various events provide great financial benefits to the community while contributing to Scottsdale’s treasure trove of things to do. 

Construction of Impulsion

Power, Nobility, and Beauty

Made of stainless steel tubing, the reflective quality of Impulsion exhibits the brilliance of an equestrian structure floating in formation. The artist’s desire was to create an iconic sculpture to welcome visitors with a grand entry experience as they step inside North Hall at WestWorld. 

Construction of Impulsion

Impulsion is an amalgamation of several horse breeds, projecting the excitement of explosive movement in equine form. In a recent interview, Zischke explains, “At the fundamental level, my intention is to create a site-specific work that is unique, educational, and interactive. To create a catalyst for an experience that tells visitors that Scottsdale is a place on the move. A place containing all the power of the large, elegant horse they are gazing at.” 

Jeff Zischke is an Arizona artist who works in both the public and private art sectors, creating sculptures, mixed media and urban transformation pieces. His viewpoint on the environment he lives in is addressed through varying installations centered on organic shapes and modern technology. 

Next time you’re out and about in your hometown or visiting Scottsdale from outside the community, don’t miss an excursion to WestWorld and check out Impulsion!

Exploring Scottsdale: Barrett-Jackson, The World’s Greatest Collector Car Auction

If you are a car enthusiast or a lover of all things automobile, you might want to buckle up for this one! 

Throughout its rich 45-year history, the Barrett-Jackson Auction Company has become world-renowned for offering the finest, most prestigious selection of collector cars at auction, outstanding professional service, and capturing sales success second to none. Barrett-Jackson began as a modest company, started by Russ Jackson and Tom Barrett, two car aficionados in Scottsdale, AZ who met through a car advertisement in the mid-1960’s. 

Tom Barrett wanted to sell his 1933 Cadillac V16 Town Car and the most interested buyer happened to be Russ Jackson. That deal was never struck between the two but instead, a lifelong friendship and partnership was formed.

In 1967, Russ Jackson and Tom Barrett hosted their first car auction, which was called “Fiesta de los Elegantes.” Fiesta de los Elegantes was held as a fundraiser to donate to local charities, which included the community arts and the Scottsdale Public Libraries.

Mercedes 770 Phaeton

In 1971, Russ and Tom presented the company’s first car collector auction, which featured classic autos from the two men’s private collections. The star of the auction was a Mercedes 770 Phaeton that sold for $153,000 — and this grabbed the attention of auto collectors from around the world. From there, the sale of this rare vehicle set the Barrett-Jackson name into motion around the world.

Speeding towards today, Barrett-Jackson specializes in providing products and services to classic and collector car owners and automotive enthusiasts around the world. Its iconic events, branded as The World’s Greatest Collector Car Auctions, take place in Scottsdale, Palm Beach, Houston, and Las Vegas, where hundreds of the most sought-after, unique and valuable automobiles parade in front of a global audience. Take a look at a few of the most awesome cars shown and auctioned off at the 2022 Barrett-Jackson Car Auction:

1958 Chevrolet Corvette Custom Topless Roadster
1960 Chevrolet Corvette Custom Convertible

Be a part of the world’s greatest classic car auction in 2023, just a stone’s throw from Optima Kierland, Optima Sonoran Village and Optima Paradise Valley. And even if you might not be holding a paddle to bid on one of these sweet gems, take the chance to explore the city of Scottsdale, the auction venue – the Westworld of Scottsdale, and immerse yourself in car memorabilia all week long.

Tickets for Barrett-Jackson The World’s Greatest Collector Car Auction, taking place from Saturday, January 21, through Sunday, January 29, at WestWorld.

Celebrating the Holidays Around Optima Communities

Both Chicago and Scottsdale provide endless opportunities for entertainment throughout the year, but the holiday season is when both transform into a wonderland of their own. From the traditional Christkindlmarket in Chicago to ZooLights in Scottsdale, here are a few of the many activities you can find in Chicago and Scottsdale this season: 

Chicago 

Chicago’s Christkindlemarket is a tradition beloved by locals and tourists alike. The festival takes inspiration from one of the first outdoor exchanges of its kind from 16th century Nuremberg, Germany, which shares its namesake. Both the Daley Plaza location downtown and the Gallagher Way location in Wrigleyville offer an abundance of holiday spirit, jovial music, festive activities, eccentric shops and traditional cuisines. 

Just a short walk for Optima Lakeview residents, Gallagher Way’s festivities expand beyond the beloved Christkindlemarket. This year’s expanded attractions include a variety of winter-themed rides and games, a tubing ice slide and the Gallagher Ice Rink, all found within the iconic Wrigley Field. 

For Optima Signature residents and others who find themselves downtown, the festivities continue. The Maggie Daley Ice Skating Ribbon and the McCormick Tribune Ice Rink are must-stops for anyone looking for breathtaking views of the Chicago skyline. And while you’re there, make sure to visit the 55-foot Chicago Christmas Tree and Magnificent Mile Lights lining Michigan Avenue. 

Phoenix Zoo ZooLights

Scottsdale

While Scottsdale might not get the same brisk air and snowfall Chicago does in the winter, the city still embraces the season with a variety of festive events and experiences. One of the city’s most beloved holiday traditions is the Phoenix Zoo’s ZooLights. The immersive experience surrounds visitors with millions of vibrant lights, including a new 50-foot LED tree. 

Found only two miles North of Optima Kierland Apartments, Christmas at the Fairmont Scottsdale Princess is another must-stop for anyone looking to escape to a winter wonderland. The holiday highlights include a 6,000-square-foot ice skating rink, sledding, train rides, S’mores Land and an Elf Academy. 

The holiday months don’t last long. So before time runs out, take advantage of all the enchanting seasonal opportunities found throughout Chicago and Scottsdale!

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