2019: A Year in Review

As 2019 comes to a close, we reflectively look back on all that’s happened throughout a busy and exciting year. Our team, projects and Optima as a whole have experienced tremendous growth over the last twelve months. Here are just a few of the highlights:


Our team was honored to win five awards, including AIA Chicago Divine Detail award for Optima Sonoran Village, Architecture MasterPrize and Architizer A+ Finalist Award for Arizona Courtyard House, American Architecture Award for Whale Bay House and Build Magazine’s Luxury Urban Housing Designer of the Year. 

Projects and Properties

This was a big year for development, construction, leasing and more. 

In Arizona, we completed construction and leased up Optima Sonoran Village Phase III, the fifth and final tower at Optima Sonoran Village. 7120 Optima Kierland sold out – and was the fastest selling community in the Valley. We launched sales at 7180 Optima Kierland and are already over 50% sold. We also began construction on both 7140 and 7180 Optima Kierland, both slated for completion in 2020. We also purchased new land in Scottsdale to develop new Optima communities.

In Illinois, we leased up 100% of our commercial and retail space at Optima Signature including business suites. We also purchased new land in Chicago and the North Shore for new developments.

We also launched Optimized ServiceTM, a next-level white-glove approach to our concierge experience.

The Optima team volunteering for Habitat for Humanity.
The Optima team volunteering for Habitat for Humanity.


Working across our entire organization, we formalized our purpose statement and core values to reflect our growth and inspire our path forward. We volunteered: we spent the day with Habitat for Humanity in both AZ and IL, cleaned up the Skokie Lagoons in IL, and worked with animals at Amy’s Farm Sanctuary in AZ. We had fun: we enjoyed axe throwing, bowling, go karting, beaches, barbeques, concerts and high tea. We also learned: our team attended the Metropolitan Planning Council lunch, the TCN Women in the Forefront Luncheon, the Goldie Gala, the Chicago Build Expo and NAA Apartmentalize. 

We can’t thank our leadership, team members and supporters enough for such a fantastic year. As we look towards 2020, we look forward to the new year to come, new milestones to pass and new ways to innovate across our upcoming projects. 

Optimized Service at Optima

With everything we do at Optima, we set out to deepen the human experience. In support of this mission, this year we launched Optimized Service, an innovative in-home concierge program that is the first of its kind in Arizona. 

Optimized Service takes concierge services to the next level, providing conveniences for our residents within the comfort of their homes, with our professional in-house teams working around the clock. Complimentary services include dry cleaning pickup and delivery to the closet, in-home plant watering, thermostat adjustments and package delivery to your front door within 24 hours of package delivery to the building. 

The program augments the virtual concierge at Optima, which offers our residents the ability to call, email or text for assistance with booking reservations, appointments, coordinating travel and other similar tasks. 

We see our new hospitality-grade service as the perfect addition to the abundant amenities offered across all of our Arizona luxury rental communities. In our continuous pursuit of service, we seek to provide our residents with an unparalleled living experience. 

person name goes here

Maintenance Supervisor

Glencoe, IL

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