optima culture Archives

The Softline Opera Chair: A Symphony of Possibilities

Posted on March 20, 2023 by Hunter

As we continue to tour the public spaces at Optima® communities to highlight the curated collection of Modernist furnishings, such as the Eames chair, or tulip table, etc. We find it just as important to highlight recent advances of Modernist furniture design, propelled forward by the likes of Eero Saarinen, Charles and Ray Eames, Florence Knoll, and so many other masters of design. Today we introduce you to the OPERA chair at Optima Lakeview®, by SOFTLINE.

Brief History

SOFTLINE has been creating and producing innovatively designed furniture for a global market since 1979. The enterprise was founded as a division of K. Balling-Engelsen A/S, a Danish producer of technical polyurethane foam. For decades, this high-quality, flexible foam has been the material of choice for furniture production due to its unique properties.

In 2003, they became an independent, privately-owned enterprise with a factory in Denmark, where the upholstery is performed by hand, based on Scandinavian traditions and utilizing eco-friendly materials.

OPERA

The OPERA chair designed by Busk+Herzog serves a symphony of possibilities at Optima Lakeview® in its ability to elegantly blend modern and contemporary styles. From its high armrests, to provide privacy for all matters of which you may want to hide, to its backrest and cushion that completely envelopes your body.

The OPERA can also be used as a versatile lounge chair in larger configurations, much like PLANET, or in smaller configurations like PIERCE. Both of these elegant iterations can be found together just steps away at Optima Kierland® in Scottsdale. The OPERA chair provides a human-scale sense of privacy, as well as a space for contemplation or conversation in our business center. This striking piece is the perfect place for our residents to relax in solitude without being completely separated from friends, and we’re delighted to include this iconic design to Optima’s® Modernist collection!

Megan Hernandez Team Member Spotlight

Posted on February 15, 2023 by Hunter

At Optima®, our communities would not thrive without the outstanding work from our spirited team of individuals. We recently sat down with Megan Hernandez, People Experience Generalist at Optima, to discuss why she loves being part of such a passionate team and what she has learned throughout her experience here:

Tell us a bit about your background and the role you play at Optima.

My background is in human resources and administration. I spent some time applying this skill set in the finance industry and also worked in the city election space before coming to Optima. At Optima, I’m the People Experience Generalist based in Arizona. An interesting fact is that I lived in Chicago for my whole life before moving to Arizona, so I was able to also meet the Illinois-based team before moving to the Southwest. And now that I’m in Arizona, I am responsible for providing enhanced, more tangible support for our growing number of employees here, focusing on benefits, hiring, employee engagement and other fun things like that.

What drew you to Optima initially, and what’s kept you working there?

I was inspired to take my position at Optima in large part because of the great things I heard from Lisa Lowenthal, our People Experience Director. She went into detail about how Optima truly cares about its employees. I then did my research on the company, studied their history, learned about current projects and plans for the future, and came to understand their involvement in the community. Everything I learned excited me. When I was still living in downtown Chicago, I’d visited Optima Signature. At the time, I was in awe with everything the building offered and the quality of life for its residents, without even realizing it was an Optima property! That was a great discovery and connection to make after the fact, and further reinforced my great admiration for the company and its people.

I would say the people here keep me motivated and make me feel grounded. There’s a team atmosphere that makes me and everyone here feel welcomed, accepted and part of something.

How do you view the concept of community at Optima? How does it differ from other properties/buildings?

When I think of community at Optima, the first things that come to mind are connection and collaboration. To me, the concept of community at Optima means working together to create and cultivate that connection with other people and our surroundings. I would say that’s true for the Optima team internally but also for the people that we serve, the residents.

We have an understanding that community impacts how we live and how we work. In some ways, the team’s always connected with each other and the residents, and just by doing our part, we’re making a difference and creating an experience for those residents. I’ll also say that community means being able to collaborate and share ideas with people from all parts of the process, whether that be People Experience working with Marketing or working with Property Management, it’s a collaborative culture, and we’re able to touch different parts of the process.

I would say our concept of community is unique because we deliver a first-rate quality of life to residents and to people who work here by creating more than just individual living spaces. We create an environment that encourages you to be present in the moment and stop to marvel at what’s around you. I think that sets us apart from other buildings. And I’ll also say that as a People Experience team member, Optima is full of people that make you feel welcome, and that genuinely want you to have a great experience.

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?

Building strong, lasting relationships comes to mind first. To me, building strong relationships empowers us to be our most authentic selves and gives us the space and insight to support each other. Relationships and a healthy community are the foundation of the great team culture at Optima. We strive to bring out the best in each other on a day-to-day basis and invest in bettering ourselves, in the growth of others on the team, and even in the residents.

I would say I enjoy spending time on our various properties, which allows me to see and experience the connection that these teams have created with the residents. It’s beautiful and unique to Optima. I work at the Camelview Village office, which is close to Sonoran Village, and then Kierland is just right up the road. So I’ve spent some time at all of our different communities, and every time I go, I’m encouraged to go back and spend more time with the team and the people there.

One other value that sticks out to me is that we all create. While People Experience might not be the first team you would necessarily think of as a very creative role, I can say first-hand that it is, because we are encouraged to bring fresh thinking into everything we do.

What are some of the things you have learned in your time at Optima?

The phrase, ‘you learn something new every day’ is so fitting. One major thing that comes to mind is that the mainstream or standard way of doing things is not always the best way. Optima is vertically integrated, meaning that we control all aspects of our process, and I think that’s a wonderful example of learning new things. I’ve seen in real-time how our model creates a cycle of improvement and encourages communication. One team may see an opportunity for improvement, and they’re able to bring that to other teams, which can spark a discussion, large or small, that can make a positive change. It’s more than just finishing one project and moving on to the next, it’s a cycle of learning and bringing that knowledge with you to the future.

What makes you most proud to be a part of the Optima team?

I would say working at Optima, I’m proud to be part of something that strives for quality and isn’t afraid to set the bar high. I think it’s amazing to be part of a team that takes agency in what we’re doing, from the gorgeous designs to the top-tier resident experiences to the impeccable craftsmanship of our builders. Optima is full of people who want to help in any way that we can however we can, and that mindset is something I can connect with and be proud of.

Are there any upcoming Optima projects, experiences, etc. that you are most excited about looking at the year ahead?

I’m especially excited to be a part of our growth with Optima Verdana opening in Wilmette this year and construction starting on Optima McDowell Mountain Village in Scottsdale, because my job is helping bring fantastic team members into our Optima family.

Exploring Scottsdale: Barrett-Jackson, The World’s Greatest Collector Car Auction

Posted on January 11, 2023January 11, 2023 by Hunter

If you are a car enthusiast or a lover of all things automobile, you might want to buckle up for this one!

Throughout its rich 45-year history, the Barrett-Jackson Auction Company has become world-renowned for offering the finest, most prestigious selection of collector cars at auction, outstanding professional service, and capturing sales success second to none. Barrett-Jackson began as a modest company, started by Russ Jackson and Tom Barrett, two car aficionados in Scottsdale, AZ who met through a car advertisement in the mid-1960’s.

Tom Barrett wanted to sell his 1933 Cadillac V16 Town Car and the most interested buyer happened to be Russ Jackson. That deal was never struck between the two but instead, a lifelong friendship and partnership was formed.

In 1967, Russ Jackson and Tom Barrett hosted their first car auction, which was called “Fiesta de los Elegantes.” Fiesta de los Elegantes was held as a fundraiser to donate to local charities, which included the community arts and the Scottsdale Public Libraries.

In 1971, Russ and Tom presented the company’s first car collector auction, which featured classic autos from the two men’s private collections. The star of the auction was a Mercedes 770 Phaeton that sold for $153,000 — and this grabbed the attention of auto collectors from around the world. From there, the sale of this rare vehicle set the Barrett-Jackson name into motion around the world.

Speeding towards today, Barrett-Jackson specializes in providing products and services to classic and collector car owners and automotive enthusiasts around the world. Its iconic events, branded as The World’s Greatest Collector Car Auctions, take place in Scottsdale, Palm Beach, Houston, and Las Vegas, where hundreds of the most sought-after, unique and valuable automobiles parade in front of a global audience. Take a look at a few of the most awesome cars shown and auctioned off at the 2022 Barrett-Jackson Car Auction:

1958 Chevrolet Corvette Custom Topless Roadster

1960 Chevrolet Corvette Custom Convertible

Be a part of the world’s greatest classic car auction in 2023, just a stone’s throw from Optima Kierland, Optima Sonoran Village and Optima Paradise Valley. And even if you might not be holding a paddle to bid on one of these sweet gems, take the chance to explore the city of Scottsdale, the auction venue – the Westworld of Scottsdale, and immerse yourself in car memorabilia all week long.

Tickets for Barrett-Jackson The World’s Greatest Collector Car Auction, taking place from Saturday, January 21, through Sunday, January 29, at WestWorld.

The Role of the Courtyard in Optima® Communities

Posted on January 5, 2023 by Hunter

In a former Forever Modern post, we shared a brief history of the courtyard. From their earliest uses around 6000 BC in the Jordan Valley, courtyards have evolved into physical settings that enable people to interact harmoniously with others — and with their natural surroundings.

Within the Optima® culture, we never grow tired of exploring relevant, resonant expressions of the courtyard within the communities we design and build. Over the past several years, we have turned our attention to the role of courtyards in our projects in Chicago — Optima Lakeview® and Optima Verdana® — as an integral element in creating an elevated sense of home.

Take the atrium at Optima Lakeview®. Sharing the same properties as a courtyard, this distinctive architectural feature is a stunning landscaped interior volume that runs through the building’s 7-story core and is enclosed by a fixed in-place skylight at the roof to bring natural light into the building’s interior. The residential units and building amenities are arranged around the atrium. In its central role, the atrium serves as a public space flooded with light, filled with plants and flowers, and outfitted with comfortable seating where residents and their guests can linger and enjoy the outdoors, even with the Midwest’s seasons might not make it hospitable to be outdoors.

A rendering of Optima Verdana’s lounge and residential courtyard

Exemplifying our passion for opportunities to engage with nature and organic environments is a vibrantly landscaped courtyard found in the heart of Optima Verdana® in Wilmette. The open-air space serves as a lush oasis for residents and is home to 7’ high garden walls, verdant trees, restful seating and more than 1,500 light-filled square feet. Beyond the tranquility and sheer beauty of the abundant plantings in the courtyard, residents enjoy remarkable access to reoxygenating air, natural light and the absence of ambient noise. It’s no surprise that the building is a proud recipient of two Green Globes from the prestigious Green Globes® Building Certification program, acknowledging that the building’s courtyard design contributes to the larger eco-friendly environment!

At Optima, we celebrate the power of connection — to nature and to each other — as we express it through timeless architecture complimenting the built environment.

Being a Good Neighbor Makes a Difference

Posted on November 30, 2022November 30, 2022 by Hunter

With a commitment to community as one of our core beliefs at Optima®, it’s no surprise that we are tuned into the notion of neighborliness and what it means to be a good neighbor. We take great satisfaction in nurturing the desire for connection and engagement with residents across all of our communities and love to keep abreast with research that lends new insight into why it matters to know your neighbors.

In a recent Axios piece, published on July 27, 2022, Erica Pandey explores “The power of knowing your neighbors.” Drawing data from a Pew Research Center study conducted in 2019, here’s what we’ve learned:

A majority of Americans don’t know most of their neighbors — and they barely talk to the ones they do know.

Why it matters: Strong communities boost the health, happiness, and longevity of their residents. Befriending neighbors ensures a helping hand in times of need and provides new friends to explore your larger neighborhood. But over the last several decades, our connections with our neighbors have been fraying.

What’s happening: We’re leaving our homes with screens in our hands. And since the pandemic made us even less likely than we were before to stop and chat with new folks, most of the people living around us are strangers.

Optima Lakeview’s communal sports lounge, golf simulator and basketball/pickleball court

Thankfully, each of our Optima Communities supports plenty of opportunities to engage with fellow neighbors, whether you know them or not! We design spaces that inherently bring people closer to each other, closer to their environment and closer to themselves. This intention manifests itself from the thought-provoking artwork that fills the hallways of each community to the wealth of communal amenity spaces, including fully outfitted sports areas, movie theaters, party and game rooms and state-of-the-art fitness centers.

Along with our state-of-the-art amenities, each of our onsite teams carefully curates a variety of social events and programs throughout the year. From hosting food trucks and music and cocktail nights to flower arranging courses and fitness classes, we take the time to understand each of our residents’ interests, so we can thoughtfully tailor our programming around them!

And because we not only see the value in having a tight-knit community within our walls but within our broader neighborhoods, we created the Optima® Connect Program. Through the program, residents in each of our multi-family communities receive exclusive benefits and discounts to local businesses around their larger communities, further fostering a friendly community ecosystem.

Supporting connection among our residents and neighbors is something we care deeply about at Optima. So, what’re you waiting for? Step outside and spark a conversation today!

Trending Now: Backgammon — Fun and Then Some!

Posted on November 9, 2022 by Hunter

If you’re feeling sheepish about using your “free time” to settle into the card room at Optima Verdana® with a friend, relative or neighbor — and a backgammon board between the two of you — worry no more. You are about to engage in a high-value activity with a game that is a perfect combination of relaxation and stimulation.

That’s because backgammon, one one of the most classic board games, is a treasure trove that offers you far more than entertainment.

If you haven’t had the opportunity to discover its delights, backgammon is a two-player game. It uses a board with a series of narrow color-coded wedges and two sets of 15-pieces, one for each player.There is also a pair of dice and a cube used for betting, called a doubling cube. The ancestors of backgammon date back nearly 5,000 years to Mesopotamia and Persia; the earliest record of backgammon itself dates to 17th century England, where it descended from an earlier game called Irish.

Backgammon involves plenty of strategy, coupled with the luck related to rolling the dice at the beginning of each player’s move. With each roll of the dice, you must choose from numerous options for moving your pieces, while anticipating possible counter-moves by your opponent. And when you get the doubling cube involved, you raise the stakes during a game. What fun!

And the good times don’t stop there. Backgammon has the potential to boost memory and cognition abilities, regardless of your age, since the prefrontal cortex and hippocampus are given a workout. These areas are responsible for memory formation and complex thought processes. And with the exercise your brain gets through playing, you’ll also decrease the risk of cognitive diseases, such as dementia and Alzheimer’s.

Optima Lakeview’s game room, Chef’s kitchen and dining area

Playing backgammon is fun and confidence-building. When your opponent pulls ahead or you roll double sixes three times in a row, you can’t help but crack a smile. And that means your endorphins are flowing and your blood pressure decreases — as you experience a moment of pure pleasure — all the while enjoying the company of another person. If you are able to organize regular sessions of backgammon with a group of people, imagine how good it can feel to sharpen your skills and strengthen your relationships.

It’s somewhat of a cliché to say that games are for all ages. But a simple truth about backgammon is that it is a fantastic way to teach math and probability concepts to children, while providing a forum for children and adults to relate on a level playing field. Literally.

Backgammon boards/sets come in all shapes and sizes. Choose the one best suited for you and your comrades and head up to the Optima Verdana® game room!

Wilmette’s 150th Anniversary

Posted on August 29, 2022 by Hunter

As construction continues at Optima Verdana, we continue to embrace the culture of Wilmette and its surroundings. Throughout the year, the village has celebrated its Sesquicentennial Anniversary through various projects and events, including the Sesquicentennial Photography Project. However, the village is gearing up to bring its celebration to its pinnacle on September 10 at the Wilmette 150 Celebration.

The event is a commemoration of the countless celebrations and projects Wilmette has hosted throughout the year. Along with the Photography Project, community members plan on sharing the stories of local history in the Voices of Wilmette: An Oral History Project. In honor of the celebration, the Wilmette Public Library is hosting various events educating participants on the history of the village, including one that highlighted German immigration to the Chicago area and another featuring the history of early Illinois Settlement on September 29.

The festivities kick off in Downtown Wilmette at 11 a.m. THE Wilmette Block Party will include music from the community band, remarks from the Village President and a parade led by the Loyola Academy Marching Band, and is free for all attendees. Along with the entertainment, the celebration will feature a Kid Zone and a variety of food options from local restaurants.

Downtown Wilmette in the 1940s, Courtesy of Wilmette Historical Society

However, the celebration doesn’t stop there. After submissions end for the Sesquicentennial Photography Project, the Wilmette Historical Museums will curate an exhibition using the chosen photos throughout their museum and in other venues throughout Wilmette.

To learn more about THE Wilmette Block Party and Wilmette’s 150th Anniversary, visit their website here.

Furniture Spotlight: Table E-1027

Posted on June 27, 2022June 27, 2022 by Hunter

One of the ways we honor the Forever Modern promise and keep it relevant at Optima is by curating both public and residential spaces in our communities with timeless furniture. Take a stroll through any of our Optima communities and you will find the Table E-1027 in beautiful settings of pristine Modernist furniture. Let’s take a closer look.

Table E-1027 is an adjustable steel and glass table designed by Irish designer Eileen Gray in 1927. Originally created for her home in the south of France by the same name, the table has since become one of Gray’s most famous designs.

The table’s design celebrates the simplicity of Modernist ideals of form and function. The table consists of two concentric forms of tubular stainless steel that are joined by two vertical tubes to adjust the height — with one of the forms serving as an adjustable arm and tempered glass functioning as the table’s surface. The story behind the design is that Gray originally conceived it for her sister, who routinely ate breakfast in bed. With a traylike surface that could be positioned comfortably over the bed, her sister could enjoy her morning routine while avoiding dropping crumbs on the linens.

Without question, Table E-1027 is one of Gray’s most famous pieces, even though she was a prolific designer. In the decades since it became available commercially, Table E-1027 has come to represent the epitome of Modernist design. It is multipurpose, adjustable and portable. It works just as well in a bedroom as in a living room or sitting area. And finally, it brings refinement and tastefulness to any interior setting.

At Optima, we’re proud to include Table E-1027 in a host of spaces and arrangements for our residents and their visitors to enjoy.

Curated Furniture at Optima Lakeview: The Noomi Chair

Posted on May 25, 2022May 25, 2022 by Hunter

As with all of the exquisitely curated furniture selections at Optima, the focus is always on comfort and functionality, timeless minimalist design, flawless engineering and superb materials The NOOMI chair, the brainchild of renowned Danish designer, Susanne Grønlund, is no exception, and fits handsomely into the interior spaces of our latest development, Optima Lakeview.

Since 1991, Grønlund and her studio in Aarhaus, Denmark have earned a reputation for innovative, thoughtful design that’s rooted in Scandinavian traditions. In creating her Noomi Swivel chair in 2013, she set out to combine aesthetics with practicality. Recognizing that people want to sit comfortably AND easily turn to speak to others in an intimate setting, Grønlund designed a soothing, smooth-swiveling chair on a 360-degree base.

With references to branches on a tree, the delicate and slightly bent legs seize the upper part of the NOOMI Chair and create a strong graphic expression where steel and fabric meet in harmony. The frame is light, but distinctive with an elegant humanly-contoured shape that makes the soft, rounded upper part of the chair — with its strong backrest and traditional manual padding — look like it’s hovering above the floor.

The Noomi Chair in a two-bedroom residence at Optima Lakeview

With the focus on form and function, Grønlund took great pains to ensure maximum comfort with the NOOMI Chair. The angle of the backrest to the seat has been carefully resolved, and the wide armrests are comfortable. The chair invites various sitting positions as it signals the priorities of comfort and rest.

With such flawless design, it isn’t a surprise that the NOOMI chair has garnered a number of awards, including the Good Design® Award (2017) and German Design Award (2018).

We’re not only happy to have NOOMIs welcoming residents in Optima Lakeview but in many of our other communities at Optima, where the ideals of form and function continue to inspire all of us.

David Hovey Sr., FAIA, the Artist

Posted on April 13, 2022 by Hunter

Art and architecture are united through a connection of aesthetics. Both emerge from a creative vision to engage the senses and express their unique identity. As we continue to explore the rich stories detailing the career of David Hovey Sr., FAIA, in the newly published catalogue raisonné, it’s a pleasure to unearth the vision behind some of his most ambitious works.

Alex Marshall, in his thoughtful essay entitled “Brilliant Journey,” reflects on the dimension of David Hovey Sr., FAIA,’s career as an artist:

“In front of Optima Signature (2017) on Illinois Street near Michigan Avenue in Chicago and at Camelview Village in Scottsdale are objects composed of smooth, brightly colored steel plates with cutouts in whimsical patterns of swoops, sharp points, and angles. They contrast with the buildings, which have horizontal and vertical lines.

“The objects are works of art, sculptures designed by Hovey Sr. He has taken his love of exploring the possibilities of materials and the creation of spaces, and channeled them to aesthetic ends.

“‘Architecture is about function, as well as aesthetics,’ Hovey Sr. said. ‘While sculpture is really just about aesthetics. You don’t have that functional component. You can do whatever you want. I like that.

“‘Because of my years of working with it as an architect, I feel I’ve developed a special understanding of steel, its material structure, and what can be done with it visually. I’m trying to do something that can’t be done in wood, canvas, or plastic. So I use very thin steel plates, and join them together so that they become very three-dimensional, and create curves and voids and form. It doesn’t really matter if they are a foot high or fifteen feet high.

“Although he has been exploring the idea for years, Hovey Sr.’s practice as a sculptor took a leap forward when he decided to put one of his own pieces in front of Camelview Village in Scottsdale. The municipal government had required Optima to spend $400,000 on a piece of art in front of the building. Hovey Sr. decided to do it himself, using all the money to fabricate, transport, and install the art.

“The process is this: Hovey Sr. makes sketches of his designs, and then gives them to a fabrication shop. The shop produces digital versions of Hovey Sr.’s sketches, and then uses these computerized drawings to make the three-dimensional pieces composed of different planes of steel. The expensive laser cutting machines, some about the size of a small car, draw as a child might draw on a piece of paper, except with a laser that burns precise holes and lines into the plates of metal, to produce what Hovey has set down.

“‘I wanted to take advantage of the most recent technology, so the sculpture I was doing wouldn’t look like something from the nineteenth or twentieth century; it would look like something from the twenty-first century.

“Hovey Sr.’s sculptures also reflect his own temperament. ‘I’m one of those people who like to be active so if I have an hour or two free, I would rather be doing sculpture. It’s my way of relaxing.”

Stay tuned for more inspiring and enlightening excerpts from David Hovey Sr., FAIA. To learn more about the stunning sculptures created by David Hovey Sr., FAIA, that live in Optima communities, explore our website here.

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Tag: optima culture