A Guide to Scottsdale Western Week

Scottsdale is a city rooted in its Western origins. From the iconic public art displays like Windows to the West and Implosion to various architectural treasures inspired by the desertscape surrounding them, you can find a celebration of Western spirit around nearly every corner. Every year, Scottsdale honors this heritage during the city’s beloved Western Week, an event dedicated to ensuring the Western legacy remains strong. Here is our guide to Scottsdale Western Week 2024.

Returning to Old Town Scottsdale from January 27 – February 4, 2024, the free-to-attend event is back with more events and activities than ever before. The celebratory week starts with the Old Town Scottsdale Farmers Market on January 27, followed by a kick-off party planned to transport visitors back to the Wild West with events like the Rodeo Museum’s roping demonstrations, blacksmith demonstrations, live music and various pop-up shops.

Throughout the week, visitors have access to exclusive events like the Gold Palette Artwalk on February 1, an exhibition that spans the Scottsdale Art District featuring artwork from various galleries. The Hashknife Pony Express on February 2 is another favorite of the festival. Visitors are invited to gather at Scottsdale’s Museum of the West to witness the world’s oldest officially sanctioned Pony Express. On February 3, the Scottsdale Civic Center hosts the Arizona Indian Festival, which showcases the rich Indigenous American culture tied to the area with traditional arts and crafts, foods and engaging experiences.

Parada-del-Sol-Historic-Parade-2009
Riders in the 2009 Parada Del Sol Historic Parade, Photo credit to Alan English CPA flickr

Closing the electrifying week, more than 125 acts will walk the streets of Old Town in the Parada Del Sol Historic Parade on February 3. In its 70th year, the thrilling parade features vibrant floats, marching bands and stagecoaches representing cultures from Mexico, Native American, Arabian and, of course, Western. Following the parade, visitors of all ages are encouraged to stay in the Old Town District for the Trail’s End Festival, a western-themed block party.

For residents at Optima Kierland® Apartments, Optima Sonoran Village and Optima Camelview Village, Scottsdale Western Week makes the perfect opportunity to get out and explore the community while learning more about the city’s roots. To learn more about Western Week and its many events and activities, head to Old Town Scottsdale’s website here.

Shuffleboard 101: A Blend of History, Fun, and Community

Welcome to Shuffleboard 101! At Optima®, we’re not just about sleek designs and stunning architecture; we’re about creating vibrant communities where fun and engagement are part of daily life. And what better way to bring people together than a timeless game of shuffleboard? Let’s slide into the history of this classic game and explore how it plays a significant role in our community.

A Stroll Down Memory Lane
Shuffleboard, a game with roots dating back to 15th-century England, has come a long way. Originating from a game called “shove-groat,” where players slid coins across a table, shuffleboard has evolved into a beloved pastime worldwide. It’s fascinating to think that this game, which started with people pushing coins in taverns, now brings laughter and friendly competition to our modern community spaces at Optima.

Modern shuffleboard is a blend of skill, strategy, and, most important, fun. The goal is simple: players use cues to slide weighted discs down a narrow court, aiming to score points by landing the discs within designated areas. Whether you’re a first-timer or a seasoned player, shuffleboard is accessible to all, making it a perfect game for community interaction.

Cruise ship shuffleboard (vintage photo)
Cruise ship shuffleboard Credit: WLouis E. “”Slim”” Gordon Special Collection Photo

Shuffleboard at Optima®: More Than Just a Game
In social spaces at Optima Kierland Apartments® and Optima Signature®, shuffleboard is a community catalyst, allowing residents to gather for friendly matches, fostering connections, and relaxation. It’s not just about scoring points; it’s about the smiles shared, the conversations sparked, and the sense of belonging that comes from engaging in a shared activity.

Incorporating amenities like shuffleboard into our living spaces aligns perfectly with our philosophy. We believe in crafting environments that encourage interaction, relaxation, and a sense of community. The courts are a testament to this belief, offering a space where residents can unwind and connect in a laid-back, enjoyable setting.

Join the Fun!
Whether you’re an aficionado or new to the game, we invite you to join in the fun at Optima. Discover the joys of this timeless game, meet your neighbors, and experience firsthand how simple pleasures can enrich our lives and strengthen our community. At Optima, it’s not just about where you live, but how you live—and shuffleboard is a part of that vibrant, engaging lifestyle.

So, grab your pucks, step up to the court, and let the good times slide!

Furniture Spotlight: Verner Panton Cloverleaf Sofa

As we continue our exploration of the carefully curated modernist furnishings at Optima communities, we’re excited to spotlight a distinctive piece gracing the lobby of Optima Lakeview: the Cloverleaf Sofa by Verner Panton. This iconic piece not only enhances the aesthetic of our space but also embodies the innovative spirit of its creator.

Verner Panton, renowned for his futuristic design approach, revolutionized the way we think about furniture and space. His works, characterized by bold colors and futuristic forms, made him a seminal figure in 20th-century design. Considered one of Denmark’s most notable furniture and interior designers, many of Verner’s designs, including the Cloverleaf Sofa, Cone Chair, Panton Chair, Shell Lamp and Panthella Lamp still remain popular and in production today. 

The Cloverleaf Sofa, designed by Panton in 1969/1970 as part of the Visiona 2 exhibition, is meant to be more than just a seating arrangement. It’s a conversation starter and a space transformer. Resembling the sections of a cloverleaf, its interlocking parts and modular build allows for various configurations, making it a versatile addition to our communities. 

The Cloverleaf Sofa at Optima Lakeview

Panton’s mastery in blending form and function is evident in the Cloverleaf Sofa. Its snake-like ergonomic design ensures comfort, while its aesthetic appeal makes it a focal point in any setting. Crafted with top-tier materials, this sofa is not just a testament to Panton’s design genius but also to the enduring quality of his creations.

Installed in the heart of Optima Lakeview, the Cloverleaf Sofa does more than just transform the space. It connects us to a time when designers like Panton were pushing the boundaries of form and function, echoing the technological progress of the late 20th century.

The Cloverleaf Sofa at Optima Lakeview
The Cloverleaf Sofa at Optima Lakeview

Today, the Cloverleaf Sofa is not just a piece of furniture; it’s a symbol of commitment to integrating artistic and functional designs in our living spaces. It exemplifies how classic design can coexist with modern living, encouraging interaction and adding a touch of whimsy to our daily lives.

As our residents and visitors experience the comfort and style of the Cloverleaf Sofa, they engage with a piece of design history that continues to inspire and delight. It stands as a vibrant example of how Optima embraces innovative design elements, creating spaces that are not just visually appealing but also enriching.

2023: Year in Review

As 2023 comes to a close, we’re taking this moment to reflect on how we’ve continued to grow, learn and serve others over the past year. Here are just a few of the highlights:

Awards

We were honored to have attended the 2023 Arizona Multihousing Association (AMA) Tribute Awards where professionals are recognized for their tremendous achievement of leaving a positive impact on both their industry and community. 

Optima Verdana Phase 2 Rendering
Optima Verdana Phase 2 Rendering

Projects and Properties

2023 was a year of growth and many exciting announcements for us at Optima. In Chicago, we finished construction and opened Optima Verdana. Residents at Optima Verdana are surrounded by experiences and spaces that delight and surprise around every corner, from our  pickleball court and fitness center to the rooftop sky deck garden lounge and a heated, glass-enclosed pool. With residents continuing to move into Optima Verdana, we’re thrilled to announce Optima Verdana Phase 2. The mixed-use development will be six stories and be home to 150 rental units in a mix of one-, two- and three bedroom layouts.

Playing pickleball at the opening of Optima Verdana
Playing pickleball at the opening of Optima Verdana

Construction was also completed on 7190 Optima Kierland, the fifth and final tower within the development. With the new tower, not only did we grow the community at Optima Kierland Apartments, but, we also welcomed Optima’s first Olympic-length pool. Following the announcement of Optima McDowell Mountain Village late last year, in 2023 we broke ground on the project. The mixed-use development will include six eight-story buildings – a mix of apartments and condominiums – 12 acres of greenspace and a 210,000-gallon rainwater harvesting system for reuse on-site. 

Optima McDowell Mountain Village Rendering
Optima McDowell Mountain Village Rendering

Culture

Throughout 2023 our culture at Optima continued to thrive through rewarding avenues of affinity and connection. We celebrated with each other at our fourth annual costume and pumpkin carving contest, observed Mardi Gras, St Patrick’s Day, International Women’s Day, Earth Day, Cinco de Mayo, Pride Month, Halloween, various other Holiday celebrations and held our annual master architect challenge. In anticipation of the 7190 Optima Kierland Apartments grand opening, we welcomed the new project with a lively BBQ on the rooftop sky deck where we shared delicious food, and following Optima Verdana’s completion, we celebrated a grand opening filled with laughs. 

The Halloween Costume Party at Optima Lakeview
The Halloween Costume Party at Optima Lakeview

We continued to embrace and internalize our shared values more than ever. We are proud to have participated in the Highland Park Strong Run, where we came together to support the Highland Park community and enjoyed a race with family and friends. 

We can’t thank our leadership, team members and Optima communities enough for making 2023 one to remember. Heading into 2024, we are excited to continue innovating and achieving great things together.

The Optima Team at the Highland Park Strong Run
The Optima Team at the Highland Park Strong Run

Exploring the McDowell Sonoran Preserve

Nestled in the heart of Scottsdale, Arizona, the McDowell Sonoran Preserve stands as a breathtaking testament to the beauty and history of the American Southwest. At Optima®, we’re always on the lookout for extraordinary places that resonate with history and natural splendor, and the McDowell Sonoran Preserve is a perfect example. Spanning over 30,500 acres, it’s not just an expanse of pristine desert; it’s a journey through time, culture, and nature.

The story of the McDowell Sonoran Preserve is as rich as the landscapes it encompasses. The area’s earliest known inhabitants, the Hohokam, thrived here from around 1 AD to 1450 AD. Renowned for their intricate irrigation canals, the Hohokam left behind a legacy etched in the form of petroglyphs and pottery, still revered today. Following them, the Yavapai and Apache tribes called these lands home, leaving their mark on this ancient terrain.

Fast forward to 1865, and you encounter Fort McDowell, a military outpost pivotal in the Apache Wars. It played a crucial role in the westward expansion of the United States. Then there’s the tale of DC Ranch, a sprawling cattle ranch that reflects the area’s ranching heritage and now stands as a modern residential community, melding past and present.

Hikers on a McDowell Mountain Preserve trail, Photo by Take a Hike Arizona flickr
Hikers on a McDowell Mountain Preserve trail, Photo by Take a Hike Arizona flickr

The Preserve’s diverse terrain, ranging from the lower Sonoran Desert to the rugged McDowell Mountains, offers a visual feast. It’s a natural haven for an array of wildlife and native plants, including majestic saguaros and vibrant wildflowers. The Preserve’s extensive trail network caters to outdoor enthusiasts of all kinds. Whether you’re a hiker, mountain biker, or horseback rider, there’s a path that’s just right for you.

One of the joys of the McDowell Sonoran Preserve is its accessibility. With multiple trailheads, each outing can be a new adventure. The Gateway Loop Trail is a favorite among locals, offering a moderate hike with stunning views. For mountain bikers, the Tom’s Thumb Trail provides a challenging ride through remarkable terrain. And for a family-friendly excursion, the Bajada Nature Trail is a delightful, educational experience with its interactive exhibits on desert ecology.

The McDowell Sonoran Conservancy, a non-profit organization, diligently manages the Preserve. They not only maintain the trails and facilities but also offer educational programs and guided tours, enriching visitors’ experiences. Their work ensures that the delicate balance between nature and human enjoyment is maintained, preserving this treasure for future generations.

A prickly pear cactus in bloom at the McDowell Mountain Preserve, Photo by CEBImagery flickr
A prickly pear cactus in bloom at the McDowell Mountain Preserve, Photo by CEBImagery flickr

The creation and maintenance of the McDowell Sonoran Preserve are a testament to Scottsdale’s commitment to conservation and sustainable development. It’s a place where history, culture, and natural beauty coalesce, offering a serene yet invigorating escape from the bustle of modern life.

For residents of Optima Kierland Apartments, Optima Sonoran Village and future residents of Optima Mcdowell Mountain Village, the McDowell Sonoran Preserve is more than just a scenic backdrop; it’s a living, breathing piece of Arizona’s history and a perfect example of nature’s unparalleled artistry. It’s a place to explore, to learn, and to connect with the timeless beauty of the desert. We invite you to experience this remarkable preserve, where every trail leads to a discovery and every visit leaves you with a deeper appreciation for the natural world.

The Soleri Bridge and Plaza

Modern structures that serve as both functional and breathtaking forms of art speak to us at Optima®, including the Soleri Bridge and Plaza at the Scottsdale Waterfront, in close proximity to Optima Sonoran Village®. The bridge and its adjoining plaza, envisioned by the renowned artist, architect, and philosopher Paolo Soleri, have become emblems of Scottsdale’s artistic soul, resonating deeply with locals and tourists alike.

The bridge is an architectural spectacle that functions as a dynamic, organic solar calendar. Anchored by two towering 64-foot pylons, its south side spans 27 feet, tapering to 18 feet on the north. Its precise alignment with true north allows it to play a mesmerizing game with the sun. The 6-inch gap between the pylons lets the sun cast an ever-changing shaft of light, marking solar events as the seasons shift. On the summer solstice, the sun at its zenith leaves no shadow, while on the winter solstice, the shadow stretches its longest, almost reaching the bridge itself. 

Soleri Solar Calendar and Solstice Shadow. Photo: Jennifer Gill

Adjacent to the bridge, the plaza is an expansive 22,000-square-foot expanse, adorned with monolithic panels reminiscent of the aesthetics of Cosanti and Arcosanti. Each of these earth-cast panels, crafted meticulously over eight months using desert earth, water, and cement, weighs 3,500 pounds, and bears the intricate handwork of Soleri and his personal assistant, Roger Tomalty. The panels frame the plaza and lead towards the Goldwater Bell assembly, a fusion of Soleri’s commitment to architecture and ecology.

The story behind the project is as captivating as the structures themselves. A luminary in his field, Soleri has brought to life a concept he terms “arcology.” The bridge and plaza exemplify this philosophy, sharing an appreciation for our inherent connection to the sun and nature. Despite designing bridges for six decades, the Soleri Bridge was a first-of-its-kind commission for the then 91-year-old maestro.

Initiated by Scottsdale Public Art in 1990, the journey of the bridge and plaza from conception to completion was one of evolution and collaboration. As the canal’s surroundings transformed over two decades, so did the bridge’s design. The addition of the Waterfront Residences and commercial areas in 2007 provided the bridge with a context. Following funding and city approvals in 2008, the project took flight.

Soleri Bridge and Goldwater Bell. Photo: Yisong Yue

The unveiling of the bridge on December 11, 2010, was nothing short of a spectacle. A thousand-strong crowd converged on Old Town Scottsdale to witness the dedication. The event, a week shy of the winter solstice, showcased the bridge’s solar prowess, as attendees observed the sun’s shadow move between the pylons. 

The Soleri Bridge and Plaza encapsulate Scottsdale’s rich heritage, blending history with contemporary artistry. They stand as a testament to a city that cherishes the past, celebrates the present, and looks forward to the future, all while emphasizing the harmony between humanity and nature.

The 2023 Canal Convergence

As residents of Optima Sonoran Village® know, Scottsdale is a treasure trove of vibrant cultural events, artistic showcases, and community gatherings. Among these, the Canal Convergence stands out, brilliantly illuminating the Scottsdale Waterfront every year, beckoning both locals and visitors for an immersive experience of art, light, and much more.

Sym by AlexP. Photo: Canal Convergence

The Canal Convergence, a free, annual 10-night extravaganza, beautifully melds light, art, and water along the waterfront. Each year, artists from around the globe captivate audiences with their large-scale public artworks. For 2023, attendees will be treated to mesmerizing pieces like Sym by AlexP, the playful Flario by Walter Productions, the geometric Dice by Montreal-based studio Iregular, the fluid Aquatics by Philipp Artus, and several other awe-inspiring installations like Light Forest, Octavius, Ripple, and Spectrum Swing. Beyond these installations, the event is also a hub for live performances, music, dance, creative workshops, and so much more, including food trucks and a beer and wine garden.

Dice by Iregular.

What makes each Canal Convergence special is its central theme. This year, it dives deep into “The Power of Play,” highlighting its profound significance in our lives. Play isn’t reserved just for children; it’s a vital aspect of human existence, molding our learning, creativity, and social interactions. As the sun sets and the artworks come to life, attendees can immerse themselves in the wonders of play, feeling its influence firsthand.

For those ready to dive into this magical experience, the event runs from Nov. 3–12, 2023, at the Scottsdale Waterfront. Starting from 6 p.m. each evening, the event extends until 10 p.m. on the 3rd, 4th, 10th, and 11th of November, and until 9 p.m. on the other nights. For those wondering about parking, there’s ample free space in the parking garages around Old Town Scottsdale.

Octavious by Petter Hazel.

To residents and beyond, the Canal Convergence is a heartfelt celebration of creativity, unity, and reflection. Don’t miss the chance to be part of this enchanting blend of play, light, and art!

The Scottsdale Civic Center

The Scottsdale Civic Center, situated in Old Town, serves as a cultural hub for the entire city, including our residents at Optima Sonoran Village®. It seamlessly balances Scottsdale’s historical identity as “The West’s Most Western Town” with modern influences, making it a popular focal point where the city’s heritage intertwines with its more recent cultural and artistic expressions. 

This urban oasis is surrounded by some of Scottsdale’s most vital facilities, including City Hall, Civic Center Library, Center for the Performing Arts, and Scottsdale Museum of Contemporary Art. It’s both a retail center and a retreat, marked by its lush greenery, tranquil fountains, and eclectic sculptures. You can also enjoy views of Camelback Mountain, which becomes particularly captivating at dusk, offering a serene environment for relaxation and cultural immersion.

The Civic Center dates back to 1966 when a master plan by local architectural firm Bennie M. Gonzales Associates was adopted, emphasizing the seat of town governance as “an open invitation for citizens to participate in their government.” Bennie M. Gonzales, with his distinct Southwestern modernist style, led the planning and design process during the center’s foundational years. His designs are characterized by their harmony with the environment and their use of natural materials, which can be seen in the kiva-like City Hall, the Civic Center Library (built in 1968) and the Scottsdale Center for the Performing Arts (constructed in 1975).

Scottsdale Civic Center Library. Photo: Kevin Bondelli

Decades later, award-winning architect Will Bruder further shaped the Civic Center, designing the Scottsdale Museum of Contemporary Art (constructed in 1999). His design paid homage to the curved facades of the neighboring Scottsdale Center for the Performing Arts.

Sculptures including Robert Indiana’s LOVE sculpture and George-Ann Tognoni’s The Yearlings further amplify the center’s art scene. Adjacent to them, the Scottsdale Center for the Performing Arts, with its stages and galleries, has hosted notable events like the Arizona Concours d’Elegance, enriching the center’s aesthetic and cultural offerings.

George-Ann Tognoni’s The Yearlings at the west entrance to the Civic Center.
Photo: Scottsdale Public Art

The Scottsdale Civic Center has recently seen major renovations, with its western two-thirds reopening back in January 2023. With plans to showcase 80 annual outdoor events over the next several years, ranging from national touring acts and orchestras to dance ensembles and community events, the Civic Center remains committed to cultural vibrancy and communal engagement.

Keen on exploring upcoming Civic Center events? Follow the link here for more information.

Then and Now: The Sahara Motor Inn

At Optima®, we deeply appreciate the storied structures that enrich our understanding of local culture. In our “Then and Now” series, we’ve explored the fascinating evolution of significant buildings in Arizona. With our latest post, we delve into the rich tapestry of Phoenix’s past, with a spotlight on the Sahara Motor Inn, a former city icon that once personified the vibrant spirit of the Southwest.

The Sahara Motor Inn opened its doors in 1955, built by an investment consortium led by notable figures, Marion Isbell and Del Webb. This mid-century marvel was much more than a hotel. It was a symbol of a thriving, evolving Phoenix, a testament to the rise of automobile culture, and an emblem of the burgeoning region.

Sahara Motor Inn Illustration
Sahara Motor Inn Illustration. Credit: Brian, Flickr Creative Commons

Designed by Matthew E. Trudell, the Sahara Motor Inn sprawled across a city block, boasting 175 guest rooms, two penthouse apartments, and a host of modern amenities. It wasn’t just the size or facilities that made the hotel stand out. The architecture, a harmonious blend of mid-century styles, utilized popular materials such as red brick, colored art glass, and cast-in-place concrete.

Renowned in its heyday, the hotel attracted a celebrity clientele including Marilyn Monroe, who resided there while filming Bus Stop in 1956. As time went on, the Sahara Motor Inn partnered with the Ramada Inn motel chain, becoming the “Sahara Ramada Inn” in the 1960s. The desert gem gradually faded, overshadowed by the expansion of large hotel chains that promised a consistent guest experience nationwide.

Bus Stop, starring Marilyn Monroe

By 2000, the Sahara Ramada Inn was no longer the crown jewel of downtown Phoenix. The forces of redevelopment were sweeping through Phoenix, with civic leaders and universities envisioning a new era of urban transformation. The hotel was sold to Arizona State University (ASU) in 2010 and was later razed to make way for the university’s Sandra Day O’Connor College of Law.

The story behind Motor Inn is a classic narrative of transformation, encapsulating the spirit of change so familiar in Phoenix. From its birth as a luxury hotel in the heart of the American Southwest to its rebirth as an educational institution, its journey mirrors that of the city itself.

Sandra Day O’Connor College of Law. Photo: Wiki Commons

The story of the Sahara Motor Inn still stands, even as the building itself is no longer a part of the city’s architectural landscape. It remains a tale of a bygone era, a time of profound change and growth, underlining the relentless momentum of progress.

Great Writers Series: Mary Hunter Austin

The enchanting beauty and rich cultural history of the Southwest, where some of our properties are located, serves as a constant source of inspiration. As part of our new “Great Writers” series, we take immense joy in celebrating individuals whose contributions have cast a lasting glow on the Southwest, mirroring its radiant sunsets. Today, our spotlight is on Mary Hunter Austin, a writer whose connection to the land weaves through her work, reflecting the soul of the Southwest.

West Mitten Butte in Monument Valley Navajo Tribal Park, Arizona
West Mitten Butte in Monument Valley Navajo Tribal Park, Arizona. Credit: Diana Robinson, Flickr Creative Commons (https://www.flickr.com/photos/dianasch/27323134648)

Mary Hunter Austin, born in 1868, spent her life deeply immersed in the exploration and interpretation of the American Southwest’s landscapes. Her passion resonates strongly with us at Optima®, as we see our residents similarly captivated by the extraordinary vistas and cultural richness inherent to Optima Sonoran Village® and Optima Kierland Apartments® properties.

Sonoran Desert Landscape
Sonoran Desert Landscape. Photo: Bureau of Land Management Arizona

Austin’s acclaimed work, “The Land of Little Rain,” transcends conventional narratives, encapsulating the raw and compelling beauty of the Mojave Desert. In this collection of essays, Austin captured the intricacies of desert life — the flora, the fauna, and the Native American cultures — with a poet’s eye and a naturalist’s precision.

Optima Sonoran Village
Optima Sonoran Village
The Land of Little Rain
The Land of Little Rain

In addition to her descriptions of nature, Austin’s work reflected her strong sense of social justice, particularly related to Native American culture, women’s rights, and environmental conservation. In her writing, we see the Southwest not just as a backdrop, but as an active participant in the lives of the people who inhabit it. It is this vibrant, interconnected community that Austin so cherished, and that we are privileged to be a part of.

Delving deeper into Mary’s writings, we find a profound understanding and respect for the forces that shape the Southwest. Her observations were not passive; they formed the groundwork for a vibrant dialogue between humanity and the environment. Austin didn’t merely write about the Southwest — she engaged with it, championed it, and ultimately became one of its most influential advocates.

The Land of Journey's Ending
The Land of Journey’s Ending

At Optima®, we are inspired by Austin’s deep connection to the Southwest. Her detailed and vibrant narratives serve as a testament to the beauty of the region, reminding us of the power of truly getting to know a land and the importance of fostering a harmonious relationship with it. Through this shared love of these lands we find ourselves forever inspired, and captivated, deeply aware that we are not just creating buildings, but crafting experiences that resonate with the vibrant spirit of the American Southwest — a spirit so eloquently portrayed in Austin’s works.

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