Why Optima Residents Choose to Rent

Ownership isn’t the only way to put down roots anymore, and for a growing number of residents, it isn’t the preferred way either. An Optima community offers something different, a way of living that feels complete on its own terms. The reasons are layered, but they share a common thread: residents are choosing freedom without compromising on quality, design, or community.

A Lifestyle Designed Around You

Optima has spent more than four decades refining what residential living can be. Each community is developed, designed, constructed, and managed in-house, which means every detail, from the architecture down to the resident events, reflects a singular vision. That vision spans two regions and six distinctive communities. In Chicago and the North Shore, residents find Optima Signature in Streeterville, Optima Lakeview in the heart of Lakeview East, and Optima Verdana in downtown Wilmette. In Scottsdale, Optima Sonoran Village anchors the Old Town neighborhood, while Optima Kierland and the newest community, Optima McDowell Mountain, define modern living in North Scottsdale. Across every location, design, service, and lifestyle are inseparable. For residents, the result is simple: homes that are well designed and easy to live in. Floor-to-ceiling windows, open floor plans, signature vertical landscaping, quality appliances, and thoughtful finishes are part of every home.

Amenities That Make a Home Feel Limitless

One of the clearest reasons residents choose to rent at Optima is what waits just beyond the front door. Resort-style amenities turn the building itself into an extension of home, and each community brings its own distinct character to the experience. At Optima Signature, the 57-story tower in Streeterville offers four full floors of amenities, including indoor and outdoor heated pools, a basketball court, and co-working suites, plus indoor access to Whole Foods. Optima Lakeview, a rooftop sky deck delivers panoramic city views alongside a heated pool and spa, BBQs, fire pits, and a glass-enclosed party room. At Optima Verdana on Chicago’s North Shore, lush vertical landscaping wraps a rooftop Sky Deck and residents’ club designed around a hospitality-infused quality of life. Optima Residents enjoy a rooftop pool at sunset with lounge chairs, city views, and a glass-enclosed structure—choose to rent this urban oasis. In Arizona, Optima Sonoran Village stretches across more than five acres of landscaped gardens, terraces, and courtyards, with two outdoor pools, a 19,000-square-foot fitness center, and indoor basketball and pickleball courts. Optima Kierland raises the bar with an Olympic-length rooftop pool, an outdoor pickleball arena, an indoor golf simulator, and a rooftop running track. And at Optima McDowell Mountain, the 8-story towers frames sweeping views of the McDowell Mountains, Pinnacle Peak, and Camelback, surrounded by world-class wellness amenities, rooftop sky decks, and an indoor/outdoor fitness center. Outdoor gym with weight plates, squat racks, and exercise equipment on artificial grass under a covered roof. At Optima, amenities aren’t an afterthought. They’re part of the original design, shaping communities where residents can swim, train, gather, host, and recharge without ever leaving home.

Service That Returns Your Time

The other side of renting at an Optima community is what residents don’t have to do. There are no roof repairs to schedule, no landscapers to manage, no appliances to replace. In their place is a layer of service designed to give time back: on-site maintenance, in-home package delivery, housekeeping, dry cleaning, grocery delivery, and a 24/7 concierge. It’s a model rooted in hospitality. Many residents describe the experience less like an apartment and more like living inside a private resort, one that happens to be in the heart of Chicago, the North Shore, Old Town Scottsdale or North Scottsdale.

Community Without Obligation

There’s also something to be said for the sense of community that forms inside an Optima property. On-site resident coordinators curate events, clubs, and gatherings, from book clubs and kid’s clubs to cocktail evenings on the sky deck, guided hikes, and cooking demonstrations, turning everyday encounters into real friendships. Residents can engage as much or as little as they like. The community is there when you want it, and your private residence is there when you don’t.

The Freedom Factor

Underneath all of this is the simplest and most powerful reason residents choose to rent: flexibility. The ability to move with a career, a season of life, or a change of scenery, between Streeterville, Lakeview, Wilmette, Old Town Scottsdale, Kierland, and North Scottsdale, without the friction that comes with owning a home.

A Different Definition of Home

Choosing to rent at Optima is choosing a life that’s been thoughtfully designed on every level: the building, the amenities, the service, the community, and the freedom to live the way you want to live. It’s not about renting instead of owning. It’s about living more, with less holding you back. That’s what makes Optima feel like home. Visit a community and experience the difference firsthand.

The First Thing You Notice: Art, Furniture, and the Objects That Define Optima’s Lobbies

Walk into most apartment buildings and your eyes drift toward the elevator. Walk into an Optima community and they land on something specific and stay there.

Optima Signature: Kiwi

In the plaza outside Optima Signature stands Kiwi: a 15-foot, bright yellow steel sculpture by David Hovey Sr., FAIA. The piece began as freehand drawings, layered into a tall stacked form, reminiscent of an animal but ultimately abstract. The yellow pops against the building’s red podium, giving it an identity visible from blocks away. Walking into Optima Signature means being greeted by a piece of original art before you’ve even reached the door.

Large orange geometric sculpture in front of reflective modern glass buildings, viewed from below.

Optima Lakeview: The Cloverleaf Sofa

At the base of Optima Lakeview’s skylit atrium sits the Cloverleaf Sofa, designed by Verner Panton in 1969–1970 for his Visiona 2 exhibition. Four connected circular seats in a snake-like configuration, a piece of design history, a work of sculpture, and an extraordinarily welcoming place to sit down. Walking into Optima Lakeview means arriving somewhere with a place to stop and stay, not just a corridor to move through.

Optima Verdana: Curves and Voids

At Optima Verdana in downtown Wilmette, the southeast plaza holds Curves and Voids, an eight-foot David Hovey Sr., FAIA sculpture. Sweeping steel curves interrupted by laser-cut voids that catch the North Shore light differently in every season. Inside, an Eames Lounge Chair anchors the library lounge. Walking into Optima Verdana means encountering something that changes with the time of day, a building that rewards a second look.

Red abstract metal sculpture of a human figure stands on a brick sidewalk near a modern building with glass windows.

Optima Kierland: Modular Color

At Optima Kierland in Scottsdale, the arrival experience is shaped by color. In the lounges, modular SOFTLINE PLANET sofas in saturated tones invite residents to convene or retreat, while the Barcelona Chair anchors residents’ clubs across all five towers. Walking into Optima Kierland means stepping into a space that adapts to how you want to be in it, together or alone.

Modern lounge with blue and yellow seating, circular light fixtures, and colorful wall art.

Optima Sonoran Village: A Sculpture Garden

At Optima Sonoran Village, the sculpture garden holds five original David Hovey Sr., FAIA works in natural Cor-Ten steel, Silver Fern, Duo, Triangles, Intersecting Arches, and Curves and Voids, are distributed through the courtyards, so art is encountered on the way to the pool. Walking into Optima Sonoran Village means living alongside art every day, not visiting it on a schedule.

A lush vertical garden on a building’s facade, seen through greenery and a shaded patio area.

Optima McDowell Mountain

At Optima McDowell Mountain in North Scottsdale, glass-enclosed 15-foot ground-floor levels make the lobbies feel transparent to the desert beyond, with the McDowell range framed through the glass and the central courtyard close at hand. Walking into Optima McDowell Mountain means arriving at a place where the desert is part of the room.

Modern kitchen with large island, two wall-mounted TVs, and floor-to-ceiling windows overlooking a garden.

Why It Works

The Barcelona Chair by Mies van der Rohe and Lilly Reich appears at every Optima community. So does the Eames Lounge Chair. On the walls, Calder, Picasso, Miró, and Klee. None of it is there for prestige alone, it’s there because residents, walking home on a grey November afternoon or a bright Scottsdale morning, deserve to pass through a space that has been thought about.

Explore our communities and experience the arrival for yourself.

The Science of the Good Night: How Your Home Affects How You Sleep

Sleep is often treated as something the body does on its own. But sleep researchers see it differently. Sleep is shaped by the environment around you, and the room you sleep in plays a real role. Light, temperature, sound, and air quality all send signals your nervous system is reading.

A well-designed home is quietly working in your favor every night.

Light

Light is the strongest cue for the body’s internal clock. Morning daylight anchors the circadian system and sets the timing for melatonin release later in the day. Homes with abundant daylight give that system a clearer signal. This is part of what makes a community like Optima Lakeview feel restorative from the inside out: a landscaped atrium runs through the building’s seven-story core, drawing daylight deep into spaces that might otherwise stay dim. At Optima Kierland, the vertical landscaping system is visible from every residential unit, keeping natural light and greenery within view throughout the day. Optima Signature takes a different approach to the same principle, wrapping its 57-story Streeterville tower in floor-to-ceiling windows with sweeping views of Lake Michigan and the Chicago skyline.

Optima Lakeview® Apartments in Chicago, IL Spacious indoor atrium with skylight, balconies, plants, and people walking—perfect for creating a relaxing home environment.

Temperature

Core body temperature drops as you fall asleep, and that drop is part of what triggers sleep. The Sleep Foundation recommends a bedroom temperature between 65 and 68 degrees Fahrenheit, with a broader range of 60 to 67 often cited for adults. A room that holds a steady nighttime temperature, without large swings, supports deeper, more continuous sleep. Optima communities are designed with thermal stability in mind, from well-insulated building envelopes to thoughtful glazing choices like the bird-friendly glass and green concrete used at Optima Verdana, which achieved Green Globes certification in 2023. In Arizona, where heat management matters even more, Optima Sonoran Village uses shaded glass, lush landscaping, and underground parking to moderate interior temperatures, while Optima McDowell Mountain brings sustainability strategies into its first completed tower to support a stable interior climate against the desert backdrop.

Optima Lakeview® Apartments in Chicago, IL Modern glass building with street-level shops, cars passing by, and people walking—creating a vibrant home environment at dusk.

Acoustics

The brain continues processing sound during sleep, which is why intrusive noise can disrupt rest even when you don’t fully wake. Good acoustic design isn’t about silence but about reducing unpredictable sound, through dense materials, careful wall assemblies, and quiet mechanical systems. Across Optima communities, concrete-framed construction and considered unit-to-unit detailing help keep the everyday sounds of a building from becoming the soundtrack of a restless night. At Optima Sonoran Village, 5.5 acres of landscaped courtyards create a soft buffer between the residences and the surrounding city, and at Optima McDowell Mountain, the open desert setting and generous space between phases keep the soundscape calm even as the community continues to take shape.

Optima Lakeview® Apartments in Chicago, IL A person walks between tall, plant-covered buildings under a blue sky, heading home in a peaceful green urban area.

Air and Atmosphere

Indoor air quality and humidity affect breathing and comfort throughout the night, with humidity in the 30 to 50 percent range generally considered ideal. Connection to greenery and natural light also matters: research links these elements to reduced stress and better sleep, likely because the nervous system reads them as signals of ease. Optima’s biophilic approach is visible across communities, in the lush plantings and vertical gardens at Optima Kierland, the interior atrium at Optima Lakeview, the residential courtyard and rooftop sky deck at Optima Verdana, the plant-fringed balconies and Camelback Mountain views at Optima Sonoran Village, the desert landscape framing Optima McDowell Mountain, and the 1.5 acres of amenity space at Optima Signature, including indoor and outdoor pools, saunas, and a yoga studio. Each keeps that connection to nature and ease woven into daily life.

Optima Lakeview® Apartments in Chicago, IL Rooftop pool with lounge chairs overlooking a city skyline—an ideal escape for a good night sleep after exploring the city.

Designed for Rest

Optima describes biophilic design as the deliberate integration of natural elements, light, greenery, organic materials, and open air, into the built environment. The result, for residents, is a place where the variables that govern sleep are considered as part of the home itself, rather than left for residents to solve on their own.

Explore our communities to see how a home built around light, comfort, and connection to nature can change the way you rest.

How to Choose Your Optima Community: A Guide to Finding the Right Fit

For more than four decades, Optima has been designing and building luxury residential communities across Arizona and Illinois. Today, the portfolio spans six distinct communities, each offering its own scale, setting, and way of living. What unites them is Optima’s unmistakable design philosophy: Modernist architecture, bold geometric forms, carefully curated materials, open-concept living, and the brand’s signature vertical landscaping. What makes each one different is the lifestyle it creates. The right Optima community comes down to where you want to wake up, how you want to spend your weekends, and what kind of place feels most like home.

Here’s a guide to all six.

The Chicago and North Shore Communities

Optima Signature: Streeterville, Chicago

Optima Signature rises above Chicago’s skyline as a 57-story luxury apartment tower in Streeterville, featuring 490 residences and 58,000 square feet of street-level retail and commercial space. If your ideal life involves walking to the lakefront in the morning, working downtown, and coming home to skyline views from a high floor, Optima Signature is built for you. The amenity experience is equally elevated, featuring resort-style indoor and outdoor heated pools, sauna and steam rooms, basketball, squash, and bocce courts, and a golf simulator. Within the Optima portfolio, it offers the most dynamic urban high-rise lifestyle.

Best for: Anyone drawn to skyline living, world-class amenities, and immediate access to the Loop and the lakefront, the most urban, high-rise experience Optima offers.

Two modern glass skyscrapers behind green trees and a manicured lawn in an urban park setting.

Optima Lakeview: Lakeview, Chicago

Optima Lakeview is a seven-story, transit-oriented residential community at 3460 N. Broadway, featuring 198 one-, two-, and three-bedroom apartments along with 14,000 square feet of street-level retail in the heart of Lakeview. The defining architectural feature is the landscaped interior atrium that rises through the building’s seven-story core, capped by a fixed skylight that draws natural light deep into the residence experience. Its 40,000 square feet of amenities include a rooftop sky deck with a year-round heated pool and spa, an indoor basketball court, a golf simulator, a yoga and stretching studio, a dog park and pet spa, and a demonstration kitchen.

Best for: Residents seeking a design-driven community with exceptional amenities, a connected neighborhood atmosphere, and effortless access to transit and the best of Chicago.

Rooftop view with pool, city skyline, outdoor seating, and glass roof at dusk.

Optima Verdana: Wilmette, IL

Located in the heart of Wilmette, Optima Verdana brings Optima’s design-forward approach to the North Shore with 100 luxury rental residences and 8,000 square feet of street-level retail, positioned directly across from the Metra station for seamless commuter access. Inside each residence, elevated finishes meet thoughtful functionality, with premium kitchens, flexible spaces designed for working from home, and expansive private terraces framed by Optima’s signature vertical landscaping. Over 60 acres of lakefront, including beaches and a sailing harbor, are within walking distance. Anchoring the entry plaza is Curves and Voids, a sculpture whose laser-cut steel arcs catch the North Shore light differently in every season.

Best for: Residents who want suburban scale and lakefront access without giving up urban convenience or design quality, and who value an easy commute into the city.

Modern glass apartment building with balconies, next to a brick structure and a fenced sidewalk.

The Arizona Communities

Optima Sonoran Village: Old Town Scottsdale

Sonoran Village is the largest existing community in the portfolio: a 10-acre, 5-building, 768-residence mixed-use community in Old Town Scottsdale with 13,000 square feet of commercial space and over 5 acres of lushly landscaped courtyards. Its sculpture garden alone houses five original Cor-Ten steel works, Silver FernDuoTrianglesIntersecting Arches, and Curves and Voids, distributed through the courtyards so residents encounter art on the way to the pool, not in a gallery setting. The location puts you in the middle of everything Old Town Scottsdale has to offer.

Best for: Residents who want walkable Old Town Scottsdale energy, a true community feel across multiple buildings, and the most immersive art-and-architecture experience in the portfolio.

Modern apartment buildings at dusk, with lights on and car trails visible on the street.

Optima Kierland: Kierland, Scottsdale

Located in the heart of North Scottsdale near Kierland Commons and Scottsdale Quarter, Optima Kierland is a five-tower luxury community that brings together both for-sale condominiums and luxury rental residences in one of Arizona’s most design-forward urban neighborhoods. Spanning approximately 9.5 acres, the community blends striking modern architecture, sweeping desert and golf course views, and Optima’s signature vertical landscaping that wraps each tower in living greenery.

What makes Optima Kierland unique is its building-by-building approach to lifestyle. Rather than relying on one centralized amenity deck, each tower features its own private residents’ club and rooftop wellness experience. The community includes two condominium towers alongside three apartment towers, 7160, 7140, and 7190, with 579 rental residences across the apartment collection. Across the community, residents enjoy rooftop pools and spas, state-of-the-art fitness spaces, golf simulators, pickleball, landscaped courtyards, and Arizona’s first rooftop running track. Inside, residences feature floor-to-ceiling glass, expansive private terraces, and gourmet kitchens designed to blur the line between indoor and outdoor living.

Best for: Residents who want a high-rise rental experience in North Scottsdale with proximity to premier shopping and dining, and who value being able to choose the tower that best matches their lifestyle.

Modern apartment buildings with glass balconies along a street, with a white car driving past in the foreground.

Optima McDowell Mountain: North Scottsdale

Optima McDowell Mountain is the newest Optima community in North Scottsdale, set on 22 acres of desert with sweeping views of the McDowell Mountains, Pinnacle Peak, and Camelback. Tower 7220 offers 210 luxury rental residences from studios to three-bedrooms, and Tower 7230 brings condominium ownership with residences now selling.

Life at 7220 is centered around wellness, outdoor living, and connection to the desert. Residents can start the day with a rooftop workout or coffee overlooking the McDowell Mountains, spend afternoons relaxing by the rooftop pool, playing pickleball, or working remotely from thoughtfully designed coworking spaces, then end the evening with a sunset spa session or dinner on a private terrace surrounded by Optima’s signature vertical landscaping.

What makes the experience especially unique is the scale of what surrounds it. With 75% of the site dedicated to landscaped open space and one of the largest private rainwater harvesting systems in the United States, even the first tower feels connected to a much larger vision, one that blends architecture, sustainability, and the year-round outdoor lifestyle that defines North Scottsdale.

Best for: Anyone drawn to sweeping desert views and the newest construction in the portfolio, with the option to rent at Tower 7220 or own at Tower 7230.

Modern multi-story building with glass exterior, balconies, and rooftop greenery at sunset, viewed from a lawn.

How to Decide

A few questions to narrow it down:

Where do you want to live?

Illinois (Optima Signature, Optima Lakeview, Optima Verdana) or Arizona (Optima Sonoran Village, Optima Kierland, Optima McDowell Mountain)? Within those, do you want urban core (Optima Signature, Optima Lakeview). Suburban-with-transit (Optima Verdana). Downtown walkability (Optima Sonoran Village), or a quieter neighborhood feel with mountain views (Optima Kierland, Optima McDowell Mountain)?

What scale of community do you want?

Choices range from intimate (Verdana at 100 residences) to mid-sized (Lakeview at 198, Signature at 490, Kierland at 579) to neighborhood-scale (Sonoran Village at 768, McDowell Mountain at 1,330 when fully built).

What matters most in your daily life?

Lakefront walks and skyline views? A landscaped atrium and a transit stop? A sculpture garden between you and the pool? An Olympic-length rooftop pool with desert views in every direction? Each Optima community is custom-designed to its physical location, so the question isn’t really which one is best, it’s which one is best for you.

Explore Optima’s communities further and discover even more of the details that make each one unique.

Optima McDowell Mountain Floor Plan Spotlight: The 2B-39 Residences

One of the most desirable apartment residences at 7220 Optima McDowell Mountain is the 2B-39 floor plan. These spacious two-bedroom homes offer the perfect balance of expansive indoor living and exceptional outdoor space, ideal for couples, roommates, or anyone who wants generous room to entertain in the desert.

Key Features:

  • Open-Concept Living Area: With approximately 1,835 square feet of interior space and a generous 272 square feet of exterior terrace, the 2B-39 is built for indoor–outdoor living. Floor-to-ceiling windows with sunscreening roller shades fill the home with natural light and frame stunning South-facing views.
  • Gourmet Kitchen: This culinary centerpiece features a sleek peninsula with counter seating, quartz countertops, chrome Kohler fixtures, an induction cooktop in polished granite, a wine refrigerator, an appliance garage, and premium stainless-steel appliances, all designed for refined entertaining and everyday ease.
  • Dual Bedrooms with 2.5 Baths: A spacious primary suite features dual vanities and elegant finishes, while a well-proportioned secondary bedroom and full second bathroom provide flexibility for guests, a home office, or a roommate. A separate half bath adds welcome convenience for entertaining. Blackout shades in the bedrooms ensure restful, private comfort.
  • Smart Storage & Conveniences: A dedicated laundry closet with full-size washer and dryer, custom millwork closets, and integrated smart-home technology bring everyday luxury to a beautifully organized home. Elegant 10″ luxury plank flooring runs throughout.

The 2B-09 reflects Optima’s approach to design, practical layouts, modern finishes, and a strong connection to the outdoors that suits the North Scottsdale setting.

The Optima McDowell Mountain Lifestyle

Every apartment at 7220 Optima McDowell Mountain is enhanced by a service-driven community experience. From a 24-hour concierge dedicated to personalized support, to on-demand pet-care services, package handling, and tailored fitness and wellness offerings, every detail is designed for effortless living. Vibrant community events foster connection, while thoughtfully designed amenities, including a fitness center, pickleball and basketball courts, and lush indoor–outdoor spaces, elevate daily life. This is more than a home; it’s a lifestyle where comfort, convenience, and luxury living come together in the heart of North Scottsdale.

Contact us today to schedule a tour and discover why Optima McDowell Mountain is becoming the pinnacle of residential living in Scottsdale.

Click here to view our floor plans & current availability.

The Art of the Celebration: How Optima Communities Come Alive Through Events

A beautifully designed building is a starting point. The courtyards, the sky decks, the residents’ clubs and rooftop pools, these spaces are built to support a certain quality of life. But the quality of life they produce depends on something architecture alone cannot deliver: the people inside them, and what brings them together.

At Optima, resident events have always been understood as the living expression of the design philosophy. The same care that goes into the placement of a planter on a rooftop terrace goes into the calendar of events that fills that terrace with people on a Saturday evening. The two are inseparable. One creates the stage. The other is the performance.

The Events That Define a Community

Across Optima communities, the events calendar is as varied as the communities themselves. In Scottsdale, rooftop movie nights on the sky decks draw residents together under the desert stars. Wine and cheese evenings in the residents’ club create the kind of unhurried, low-stakes social environment where the neighbor you have passed in the corridor for six months becomes someone you actually know. Fitness classes on the rooftop, led by instructors who know the community by name, turn a morning workout into a social ritual that residents build their week around.

At Optima Sonoran Village, the heart of the events calendar is the community itself, six acres of lushly landscaped courtyards, two resort-style pool areas, and a 19,000-square-foot residents’ club that gives the management team the spaces to create events worth showing up for. Poolside gatherings on summer evenings. Holiday celebrations in the residents’ lounge. Fitness classes that move between the rooftop and the pool deck with the seasons. At Optima Sonoran Village, the Old Town Scottsdale location means the neighborhood is always part of the story, with the energy of one of Arizona’s most vibrant communities right outside, and the calm of the courtyard waiting when residents return.

At Optima Kierland, each of the towers runs its own dedicated events calendar, exclusive to that tower’s residents, organized around the specific character of the sky deck and residents’ club that belong to that building. A movie night on the 7190 rooftop is a different evening than one on the 7140 deck, with a different group of neighbors and a different view of the North Scottsdale skyline. That specificity of community, the sense that these events belong to your building, not just the broader property, is part of what makes the Optima Kierland experience genuinely unlike living anywhere else in North Scottsdale.

At Optima McDowell Mountain, the drama of the Sonoran Desert setting gives events a quality of place that is difficult to replicate anywhere else. Group sunrise hikes from the front door into the desert, organized by the management team and attended by residents who discover that the person who lives two floors above them shares the same appreciation for early morning desert light. Community barbecues on the sky deck where the views of the McDowell Mountains provide the setting and the only obligation is to show up.

In Chicago, events take on the character of their neighborhoods. At Optima Lakeview, the proximity to Wrigley Field means game-day gatherings on the rooftop sky deck that become annual traditions, the kind of event that residents plan their summer around and bring friends to. Holiday parties in the glass-enclosed party room. Summer rooftop dinners with the Chicago skyline as the backdrop. At Optima Signature, the setting of 57 stories above Streeterville makes resident events feel genuinely unlike anything available anywhere else in the city, from Club 52 sky terrace gatherings for Apex residents to building-wide celebrations that make the most of one of the most extraordinary residential addresses in Chicago.

At Optima Verdana on the North Shore, the scale of 100 residences gives events an intimacy that larger communities cannot replicate. A wine tasting in the library lounge becomes an evening where every face is familiar. A rooftop gathering with the Bahá’í Temple visible to the north becomes the kind of evening that residents describe when they explain why they chose to live here.

The People Behind the Events

None of this happens without the people who make it happen. At Optima, the property management teams who run our communities, the managers, the leasing teams, the resident coordinators who know residents by name and take the experience of living here personally, are the architects of the events calendar. They understand what each community needs because they are present in it every day. They know which residents are new and need an introduction, which events reliably draw people out, and which moments in the calendar deserve something more than the ordinary.

This is what Optima means by community management: not the administration of a building but the cultivation of the life inside it.

Why It Matters

There is a particular feeling that comes with living somewhere that takes your experience seriously enough to celebrate it. The opening of a new tower. The holidays that mark the turning of the year. The ordinary Tuesday evening that becomes extraordinary because the team organized something worth showing up for. These moments accumulate. Over time, they are what residents remember about a place, not the square footage, not the finishes, but the evenings on the rooftop with neighbors who became friends, the mornings that started with a group hike into the desert, the sense that the community they live in is genuinely alive.

At Optima, the art of the celebration is part of the art of building. The spaces are designed to be worth gathering in. The events ensure that the gathering actually happens. And the result is communities that feel, in the truest sense of the word, like home.

Come experience the lifestyle firsthand. Explore Optima’s communities and discover the events, amenities, and moments that make each one distinct.

The New Home Office: How Optima Designs for the Way We Work Now

The way people work has changed more in the last five years than in the previous fifty. Remote work, hybrid schedules, and the collapse of the hard boundary between office and home have fundamentally altered what people need from the places they live. The home office is no longer a luxury addition. It is a primary space, one that needs to function as well as any professional environment, and feel as considered as every other room in the home.

At Optima, that shift wasn’t a surprise. The integration of work into residential communities has been part of the design philosophy since 2010, when Optima Camelview Village introduced the first on-site commercial business suites into a luxury residential community. The thinking behind that decision has only become more relevant with time.

Designed for Work, From the Inside Out

Every Optima floor plan is designed to accommodate a dedicated workspace. That separation matters, a defined work zone improves focus, reduces distraction, and makes it easier to close the day and return to the rest of life. Floor-to-ceiling glass fills every residence with natural light throughout the working day. And the views, the McDowell Mountains, the Chicago lakefront, the Old Town Scottsdale rooftops, are working conditions that most offices cannot replicate.

Optima McDowell Mountain Huddle Rooms

When You Need to Step Outside the Apartment

Across Optima communities, business centers, conference rooms, and private huddle rooms provide professional-grade settings for the calls that need a quiet room and the workdays when the apartment needs a rest. At Optima Signature, fully furnished commercial business suites, available to both residents and non-residents, take that offer further: private offices ranging from single-desk to multi-workstation, all with access to Optima Signature’s full amenity program.

At Optima Lakeview, the seven-story skylit atrium functions as the most restorative change of environment a building can provide, no commute, just light and greenery and the ambient life of the community. At Optima Sonoran Village, Kaleidoscope Juice provides the coffee-shop moment without leaving the building. At Optima Signature, Egg Harbor Cafe and on-site concierge handle the rest. The vertical landscaping visible from every Optima terrace, shown by research to reduce cortisol and improve focus, turns a work-from-home morning into something genuinely different from a conventional office day.

Optima Kierland Conference Room

The Home You Work In

Optima communities have met the shift to remote and hybrid work not because work-from-home amenities were added in response to demand, but because the design philosophy, that a home should support the full complexity of the life lived inside it, was already pointing in the right direction. Not as a feature. As a foundation.

Come see the spaces that make working from home genuinely work. Explore Optima communities and experience the details that define each one.

The Pickleball Effect: What a Sport Reveals About How We Want to Live

Every sport has a moment when it stops belonging to enthusiasts and starts belonging to everyone. Pickleball had that moment a few years ago, and it hasn’t slowed down. It’s now the fastest-growing sport in the United States, spreading onto rooftops, amenity decks, and residential buildings across the country.

The question for anyone designing places to live isn’t whether to take it seriously. It’s what it’s telling us.

What Pickleball Actually Reveals

Pickleball didn’t get popular by accident. It got popular because it quietly solved a problem residential design has wrestled with for decades: how to bring people of different ages and fitness levels into the same space, on the same side of the net, and send them home with the kind of easy familiarity that turns neighbors into a community.

Players of all ages can compete. The court fits where a tennis court cannot. And the social architecture of the game, the partners, the between-point chatter, the standing around afterward, isn’t a side effect. It’s the product.

Pickleball Court at Optima McDowell Mountain

Optima Was Already Ahead

At Optima, sport has never been an amenity line item. It’s part of how the buildings were designed to feel.

The rooftop running tracks at Optima Kierland exist because the architects thought about how residents might want to spend a morning. The Olympic-length rooftop pools at Optima McDowell Mountain are there because daily practices are what give a community its rhythm. Movement isn’t layered onto the experience of living here. It is the experience.

Pickleball arrived at Optima before the broader conversation caught up:

  • Optima Kierland — 7190 Tower features a covered outdoor pickleball arena, one of the first at a luxury community in North Scottsdale, plus a full indoor basketball court striped for pickleball.
  • Optima McDowell Mountain — Indoor and outdoor courts will be built into every one of the six buildings, alongside rooftop pools, running tracks, and fitness centers with views of the Sonoran Desert.
  • Optima Sonoran Village — The indoor basketball and pickleball court anchors a 19,000-square-foot residents’ club designed for the kind of daily, unplanned use that builds real connection.
  • Optima Lakeview & Optima Signature — Indoor courts keep play going through Chicago winters, where indoor sport space isn’t a luxury; it’s what makes an amenity actually usable.
  • Optima Verdana — On the North Shore, the fitness facilities carry the same intent: give residents every reason to stay active, together, as part of the daily rhythm of the building.

Pickleball Court at Optima Kierland

The Community a Sport Builds

The most useful thing pickleball has done for residential design isn’t adding courts. It’s making something visible that was always true: shared spaces are only as good as the life inside them.

A pickleball court is a rectangle with a net. A pickleball court where Tuesday games start on their own, where residents who’d never met become regular partners, that’s something no architectural drawing can fully capture.

From Old Town and North Scottsdale to the edge of the Sonoran Preserve to Chicago and the North Shore, Optima has always treated sport as one of the most reliable paths to that outcome. Pickleball is just the latest expression of a philosophy that’s been there from the start: the best amenity is the one that brings people together, not once, at the grand  opening, but every week, for as long as residents choose to call the place home.

Come see the spaces that bring people together. Explore Optima communities and experience the details that define each one.

Water in the Desert: How Optima Is Rethinking Resource Conservation at Scale

The Colorado River has been in sustained drought for more than twenty years. Its average flow has declined nearly 20% since 2000. Arizona is currently facing an 18% reduction in its Colorado River allocation. The guidelines that govern the river’s allocation among seven states are being renegotiated, and the outcome will shape the future of water in the American Southwest for decades.

These are not abstract concerns for a developer building in North Scottsdale. They are the conditions on the ground, and they are the conditions Optima McDowell Mountain was designed to address.

The Numbers

At the lower level of the 22-acre site, an underground concrete vault is designed to capture and store approximately 210,000 gallons of rainwater. That system, the largest private rainwater harvesting system in the United States, collects stormwater that falls on the site and repurposes it for on-site irrigation, removing all irrigation demand from Scottsdale’s municipal supply.

The result: residences at Optima McDowell Mountain are designed to use half as much water as the average Scottsdale multifamily residence, and a quarter as much as the average Scottsdale single-family home. In a city actively managing for a future with less water, that is not a marginal improvement. It is a different order of magnitude.

Beyond the rainwater system, Optima has secured 2,750 acre-feet of water through a partnership with the City of Scottsdale, equivalent to more than 30 years of full residential and commercial occupancy, deposited directly into Scottsdale’s water system to support the city’s long-term supply.

The Building Systems

Water conservation at Optima McDowell Mountain is embedded in the architecture, not layered onto it. The vertical landscaping system allows drought-resistant plants to cascade down the facades of all six buildings. Providing natural insulation and reducing the urban heat island effect that drives additional cooling demand. Xeriscape landscaping, drip irrigation, and native plantings across 75% of the site reduce water requirements while creating a landscape genuinely suited to the Sonoran Desert.

Optima McDowell Mountain is the first development in Arizona built under both the International Energy Conservation Code (IECC), providing an additional 9% energy savings over the previous code, and the International Green Construction Code (IgCC). Solar panels, high-performance VRF heating and cooling systems, induction cooktops in every residence, 100% underground parking, and EV charging complete a sustainability program that David Hovey Jr. has described as the culmination of everything Optima has worked toward over four decades.

What It Means

The question facing developers in the American Southwest is no longer whether to take water seriously. That conversation is over. The question is how seriously, and at what scale. Optima McDowell Mountain provides one answer: seriously enough to install the largest private rainwater harvesting system in the country, and to design every building system, from the facades to the mechanical plant to the vertical gardens, around the imperative of using less.

Experience a different standard of desert living. Schedule a tour at Optima McDowell Mountain today.

Designed to Sit In: The Furniture & Objects That Shape Optima’s Spaces

At Optima, design doesn’t stop at the building’s exterior. It runs all the way through, into every lobby, every residents’ club, every lounge and business center and sky deck where people arrive, pause, gather, or simply choose to stay a little longer. The furniture and objects that furnish our shared spaces are chosen with the same deliberateness as every architectural decision: for their form, their quality, their relationship to the architecture around them, and their ability to make a common area feel genuinely worth spending time in.

This is what the Forever Modern philosophy looks like in practice, not as a tagline, but as a daily commitment to placing objects of genuine design merit in the places where people actually live.

A Shared Design Lineage

Optima’s furniture curation begins with a conviction inherited from the same tradition that shaped its architecture: that the best furniture, like the best buildings, should be honest about its materials, resolved in its form, and designed to serve the person using it rather than merely impress them. That conviction leads, naturally and repeatedly, to the great names of modernist furniture design, the designers who worked at the same intersection of art, architecture, and craft that has always defined Optima’s own practice.

It’s worth understanding the historical thread. Many of the designers whose work appears in Optima communities knew each other, they taught at the same schools, competed for the same commissions, and pushed each other toward increasingly refined solutions to the same fundamental questions about how designed objects should behave in space. Florence Knoll, Charles and Ray Eames, Eero Saarinen, and Harry Bertoia all crossed paths at Cranbrook Academy of Art. Ludwig Mies van der Rohe shaped the IIT program that shaped Optima’s own founder. The furniture in our communities isn’t assembled from a catalog of prestigious names. It is an expression of a specific design lineage, one that runs from the Bauhaus through Mies, through IIT, and through every building Optima has ever built.

Pieces That Define Our Communities

The Barcelona Chair, designed by Ludwig Mies van der Rohe and Lilly Reich for the 1929 International Exposition in Barcelona, can be found at every Optima community without exception. Initially conceived as seating for Spanish royalty overseeing the opening ceremony, it was built from two chrome-plated flat steel bars on each side and leather cushion planes held together by hidden stainless buttons: a structure that is simultaneously a feat of engineering and an object of great calm beauty. Mies designed it to sit in the lobbies of his own buildings, to accent the architecture and belong to the space. At Optima Sonoran Village it holds its place in the residents’ club against the backdrop of the lushly landscaped courtyards. Optima Kierland it anchors the residents’ clubs across all five towers. At Optima Signature it occupies a building that draws its design language directly from the modernist tradition Mies built, making its presence not a gesture toward history but a genuine expression of it. That a piece designed nearly a century ago remains the right choice for a 21st-century residential community tells you something important about genuine design: it doesn’t date, it deepens.

The Eames Lounge Chair and Ottoman, first produced in 1956 and still manufactured by Herman Miller to almost the same specification, appears at every Optima community with its characteristic warmth and authority. Charles and Ray Eames spent years developing the three-dimensional molding process that would give the chair its curved plywood shell, building their Kazam! machine from bicycle parts and spare timber, pressing veneer against plaster molds with a hand-inflated membrane. The resulting chair, supple leather over molded wood, set on a six-legged base, tilted at an optimal angle, debuted on national television in 1956 and entered MoMA’s permanent collection almost immediately. The Eameses described it as having the warm, redemptive look of a well-used first baseman’s mitt. At Optima Verdana it sits in the library lounge as an invitation to the unhurried North Shore Saturday the building was designed around. Optima McDowell Mountain it offers the natural counterpoint to a community built around movement, the rooftop run finished, the cold plunge done, the chair waiting. At Optima Sonoran Village, Optima Kierland, and Optima Signature it is a daily presence in residents’ clubs and lounges: a special refuge, as the Eameses intended, from the strains of modern living.

Eames Lounge Chair and Ottoman

The lobby of Optima Lakeview is anchored by one of the most distinctive pieces in the entire Optima collection: the Cloverleaf Sofa by Verner Panton, designed in 1969/1970 for his Visiona 2 exhibition, a commission from Bayer AG to imagine the interior environments of the future. A snake-like configuration of four connected circular seats, its ergonomic form encourages spontaneous, multi-directional, face-to-face conversation. It is simultaneously a piece of design history, a work of art, and an extraordinarily welcoming place to sit. Against the backdrop of Optima Lakeview’s seven-story skylit atrium, with its hanging gardens and vibrant red beams, it transforms a lobby into a space worthy of a design museum, one that residents walk through every single day.

The Cloverleaf Sofa

The Womb Chair by Eero Saarinen, commissioned by Florence Knoll in 1946 with the instruction that she wanted a chair she could sit in sideways, any way she liked, like a basket of pillows, appears at Optima Lakeview and across almost all Optima communities as an invitation to exactly that kind of unhurried freedom. Saarinen’s solution was a molded fiberglass shell upholstered in fabric, set on thin steel legs, wrapping around the body from every direction. It became a cultural icon upon release, appearing in a 1958 Coca-Cola campaign and on the cover of the Saturday Evening Post, and at Optima communities from Scottsdale to the North Shore it fulfills a quieter purpose: it is simply the most comfortable chair in the room.

The Tulip Table by Eero Saarinen, designed after Saarinen approached Florence Knoll in 1955 with his desire to clear what he called the slum of legs beneath every table ever made, appears in Optima Lakeview residences and throughout our communities as an elegant, weightless presence: a single white pedestal supporting a round top, the clutter of structure resolved into a single serene form. The Opera Chair by Busk+Herzog brings a contemporary voice to Optima Lakeview’s business center, high-backed and enveloping, designed for the resident who needs concentration without isolation. At Optima Kierland, the Planet and Pierce configurations serve the same purpose across the business centers of all five towers: chairs for the way people actually use common areas today, sometimes sociably, often in quiet concentration, needing just enough shelter to think.

The Tulip Table

Knoll’s curated collection, whose 40-plus designs belong to MoMA’s permanent collection, provides the seating, tables, and additional pieces that ground the shared spaces at Optima Signature, Optima Verdana, Optima McDowell Mountain, and across our broader portfolio in the design tradition they deserve. The Noomi Chair appears at Optima Lakeview, Optima Verdana, Optima Signature, and other communities as a contemporary expression of the same ergonomic intelligence and material refinement that defines the classics alongside it. Together these pieces give every Optima community’s shared spaces a consistent design vocabulary, not a uniform look, but a shared quality of intention and craft that residents feel without always being able to name.

The Noomi Chair

Why It Matters

A common area furnished with great design is not the same as one furnished with expensive furniture. The difference lies in intention, whether pieces were chosen to impress or to serve, to fill space or to shape it. At Optima, the furniture in every shared space is part of a considered design conversation that begins with the architecture and doesn’t end until the last object is placed and the light falls across it for the first time.

The result, from Optima Sonoran Village and Optima Kierland in Old Town and North Scottsdale to Optima McDowell Mountain at the edge of the Sonoran Preserve; from Optima Lakeview and Optima Signature in Chicago to Optima Verdana on the North Shore, is shared spaces that feel genuinely alive. That have character, warmth, and a quality of attention that residents experience differently over time: the Cloverleaf Sofa in Optima Lakeview’s lobby on a grey November afternoon, the Eames Lounge Chair at Optima Verdana after a long week, the Barcelona Chair at Optima Kierland in the particular quality of a North Scottsdale morning. Great furniture, like great architecture, rewards sustained attention. At Optima, both are present in the same building, and both belong to the residents who come home to them every day.

Come experience the spaces for yourself. Schedule a tour at an Optima community today.

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Maintenance Supervisor

Glencoe, IL





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