Author: Hunter

Exploring the Scottsdale Arts District

Posted on by Hunter

Since the early 2000s, Optima has called Scottsdale home. The one-of-a-kind desert city offers a little bit of something for everyone. Golf lovers can enjoy the sprawling championship courses, foodies have access to some of the country’s finest dining and chic boutiques provide shoppers endless entertainment. We are proud of our contributions to this vibrant city with the amazing communities of Optima Camelview Village, Optima Sonoran Village, Optima Kierland, and Optima McDowell Mountain and equally proud to see the city continuing to expand its cultural offerings to residents and visitors alike. Today we’re exploring one of the city’s most treasured locations, the Scottsdale Arts District. 

The arts district consists of an entire neighborhood found in the heart of Downtown Scottsdale, running along Main Street for roughly six blocks. Celebrated art galleries sit next to amazing art installations. Around them, retailers, boutiques and acclaimed restaurants ensure that visitors to the district are fully immersed in the best of everything. 

Some of Scottsdale’s most cherished pieces of public art – like the commanding sculpture Jack Knife – reside in the district, along with a number of the city’s museums and cultural venues including Western Spirit: Scottsdale’s Museum of the West, Scottsdale Center for Performing Arts and Scottsdale Museum of Contemporary Arts, the home of Knight Rise.

Throughout the year, the arts district embraces its warm surroundings and friendly culture with its weekly ArtWalk. Every Thursday from 7 PM – 9 PM, buildings lining Main Street open their doors to the individuals enjoying the Scottsdale ArtWalk. In addition to this weekly tradition, ArtWalk hosts a themed Gold Palette series event every few weeks to offer even more exciting entertainment and showcase only the best of the best works of art. Live music, complimentary food and wine tastings, and extended gallery hours are just some of the few extra features that come along with the special event. Upcoming Gold Palette events include Western Week on February 3 and Native Spirit on March 3.

Scottsdale Museum of Contemporary Art
Scottsdale Museum of Contemporary Art found in the Scottsdale Arts District, Courtesy of SMoCA

As we continue to develop our vibrant culture here in Scottsdale, particularly with the expansion of the Kierland community, we look forward to discovering new opportunities to enjoy the city’s rich cultural and entertainment programming, unique retail experiences and fantastic dining values, where there is truly something for everyone.

2021: A Year in Review

Posted on by Hunter

As we kick off 2022, we want to take a moment to reflect on how we’ve continued to grow, learn and serve others over the past 12 months. Here are just a few highlights:

Awards

We were honored to receive a total of 9 awards this year! Our design and architecture were recognized with the AIA Chicago Firm of the Year Award, AIA Chicago Design Excellence Awards – Distinguished Building Award (Arizona Courtyard House), and Chicago Athenaeum’s American Architecture Award twice (Optima Kierland and Optima Sonoran Village). 

Art Baril, our Maintenance Manager at Optima Sonoran Village was awarded the Gold Facilities and Maintenance Manager of the Year by Multi-Housing News at their 2021 MNH Excellence Awards. 

Our culture and values were also acknowledged in 2021 with the AZCentral Top Companies 2021 Award and Best Places to Work in Chicago for the second year in a row. 

To see the full 2021 lineup, visit our awards page here. 

Projects and Properties

This was a significant year for development, construction, leasing and more at Optima. In Chicago, we continued construction at Optima Lakeview, which is nearly complete. The project is the first multifamily development to achieve the WiredScore Home Gold Certification in North America. We also returned to our roots on the North Shore where we broke ground on our newest development, Optima Verdana, and plan to introduce our signature vertical landscaping system to the Midwest.

In Arizona, our leasing team worked tirelessly to lease up our new 7140 tower at Optima Kierland Apartments, and our second condo building, 7180 Optima Kierland, closed out. We also broke ground on the fifth and final residential tower at Optima Kierland, 7190 Optima Kierland which will open in 2023.

Culture

Throughout 2021 our culture at Optima continued to thrive through richly rewarding avenues of kinship and connection. We celebrated the autumn season with our second annual pumpkin carving and costume contest, observed Diwali, the festival of lights, and shared laughs and stories while celebrating our successful year at company outings at Topgolf and a Chicago Cubs Game. We also enjoyed the return of in-person happy hours during the year.

Our team continued to embrace and internalize our shared values more than ever. We gave back to the communities we live in by volunteering at the Skokie Lagoons on the Chicago North Shore, picking up trash at the boat launch. We also took the opportunity to acknowledge eight Optima employees with our Core Values Award for their exceptional representation of our beliefs throughout their work. 

We can’t thank our leadership, team members and Optima communities enough for making 2021 one to remember. Heading into 2022, we are excited to continue innovating and achieving great things together.

Chicago Skyscraper History: the Merchandise Mart

Posted on by Hunter

Chicago has earned its place on the architectural map with endless distinctions, including being home to the tallest building in the world for 25 years and to numerous acclaimed architects like Mies van der Rohe, Frank Lloyd Wright, Marion Mahony Griffin and Jeanne Gang. But did you know that it’s also home to the world’s largest commercial building? Today, we’re taking a look at the history of the city’s beloved Merchandise Mart. 

How It Came to Be

As dated infrastructure (like the abandoned railroad yards in the downtown area) proliferated in the early decades of the 20th century, more and more land development opportunities opened up. In hopes of beautifying the frontage along the Chicago River, Marshall Field & Co. announced their purchase of one of the largest available sites, at the junction of the River’s branches. The company began construction in 1928 and when the Merchandise Mart opened in 1930, it achieved the company’s dream of becoming a dedicated wholesale center for architectural and interior design vendors and trades serving the entire nation. And, with 4 million square feet on 25 floors under a single roof spanning two city blocks, it became the largest building in the world.

TheMART was imagined as a city-within-a-city. Graham, Anderson, Probst & White, the architects behind the structure’s streamlined look, took inspiration from traditional Art Deco architectural elements, including ribbon piers to define windows, setbacks and pavilions atop each corner to disguise the bulk of the building. Marshall Field himself was involved in the building’s design; his love for art inspired him to employ Jules Guerin to create 17 murals on the interior lobby’s frieze. Each mural details trade throughout the world and depicts the products, transportation and architecture of 14 countries.

TheMART was also a monumental experiment in state-of-the-art engineering and modern materials. At a cost of $26 million, it took advantage of construction techniques normally used in the building of big dams and employed nearly 5,700 workers at the height of the Great Depression.

theMART in the Modern Era

Throughout the latter half of the 20th century, theMART faced a handful of modernization projects. One was designed by Helmut Jahn to connect the building with the Apparel Center located across Orleans Street with a pedestrian bridge. The building was LEED Certified Silver in 2007, followed by LEED Gold Certification in 2013 and in 2018.

In recent years, as the contract furniture industry has evolved from a focus on a wholesale hub and independent manufacturer showrooms, the Mart has repositioned itself as a destination for innovation, creativity, technology and entrepreneurship. Rebranded “theMART,” the building remains the world’s largest commercial building, and has become home to a host of changemakers, including Motorola Mobility, 1871, Yelp, PayPal and MATTER, as well as Fortune 500 companies Conagra, Allstate, Kellogg, Beam Suntory, and Grainger.

Art on theMart, Art Institute of Chicago’s exhibition, Monet and Chicago, April, 2021
Merchandise Mart
Merchandise Mart. Credit: Brandon Olafsson on Flickr Creative Commons CC BY 2.0 Deed

Today, theMART continues to celebrate an appreciation for architecture and art. The building now hosts a digital art display popularly known for “Art on theMART,” to showcase the work of prominent artists on the south façade of the structure. 

With our love for all things “forever modern” at Optima, we are proud to have this magnificent example of design innovation and tireless reinvention in our midst.

A Guide to Frank Lloyd Wright’s Studios Part 1: Taliesin

Posted on by Hunter

Frequently referred to as the father of American modernism through his establishment of the Prairie School of architecture, Frank Lloyd Wright gifted the world with many culturally-significant designs, forever leaving his stamp on American architecture. Many of Wright’s designs are widely celebrated and remain standing today, including Taliesin, one of his most iconic works that altered his life and the lives of those around him while serving as his studio.

The archetype of Prairie School architecture was built in 1911 by Wright after he had left Oak Park, Illinois to return to his family’s land in Spring Green, Wisconsin. Derived from Welsh mythology, Taliesin was an ancient poet, whose name means radiant brow. Wright built the exemplary estate in a Wisconsin River valley into the brow of his favorite hill from boyhood, hence its name. 

During the process of designing Taliesin, Wright drew inspiration from the patterns and rhythms of his surroundings. He became inspired by the thought of living among his ancestry and the nature that surrounded him as he embodied the idea of organic architecture within his design. Wright refined visions from his previous Prairie School designs, including a lush courtyard and open floor plan, and used local limestone and sand from the Wisconsin River to invite the outdoors indoors — a radical idea at the time. 

Throughout the estate’s history, it suffered a number of accidents, including two fires that sparked Wright to complete two renovations on Taliesin. The first of which, Taliesin II, was completed in 1915 after arson had destroyed one-third of the house, including Wright’s living quarters. The redesign was nearly identical to the architecture in Taliesin I, excluding its new observation deck and, in an attempt to make the estate completely self-sufficient, Wright’s hydroelectric generator. 

Taliesin, Photographed in 1913 before the first of its two fires, Courtesy of Wisconsin Historical Society

Following another destructive fire in 1925, Wright was forced once again to pour new life into Taliesin and went to develop the third rendition of the estate, Taliesin III. Through the devastation, Wright remained committed to his passion for thoughtful architecture and brought a breath of fresh air to the bare structure that surrounded him. While living at Taliesin III Wright also designed some of his more renowned work, including Fallingwater, the headquarters for S.C. Johnson and Jacobs I (the Herberg Jacobs House).

Beginning in 1932, Wright established the Taliesin Fellowship and hosted 50 apprentices at Taliesin on an annual basis, giving them the opportunity to work for him for a lengthy period of time and experience his intensive working environment. Today, the estate is in the hands of the Frank Lloyd Wright Foundation, and the fellowship uses the neighboring Hillside School as its home base. The esteemed property was listed in the National Register of Historic Places in 1973 and was recognized as a National Historic Landmark in 1976. 

Located just a few hours outside of Chicago, the Taliesen estate is the perfect day trip for anyone who appreciates breathtaking architecture and offers visitors a variety of tours designed for every level of interest, which can be booked on their website here. 

Women in Architecture: Jane Drew

Posted on by Hunter

As part of our ongoing “Women in Architecture” series, we’re spotlighting another luminary in the field: Jane Drew. As the spearhead of the Modernist Movement in London, Jane Drew prevailed as a determined leader in a male-dominated profession, as she changed the lives of many by directing her career to explore the intersections of architecture and wellness.

The Life of Jane Drew

Drew was born on March 24, 1911, in Thornton Heath, Croydon, in South London. Her father was a surgical instrument designer and founder of the Institute of British Surgical Technicians, and her mother was a school teacher who greatly encouraged Drew’s interest and appreciation for art and nature. 

After graduating high school, Drew began her study at one of the most prestigious and competitive architectural schools in the world, the Architectural Association School of Architecture in London. Following five years of study, during which she married fellow architect James Thomas Alliston, Drew propelled herself into the architecture world working for Joseph Hill. During her employment, Drew was introduced to Bohemianism, which fostered her musical, artistic, literary and spiritual pursuits and had a lasting impact on her career. 

Following her divorce in 1939, Drew became heavily involved in the International Congresses of Modern Architecture (CIAM), introducing her to Swiss architect Le Corbusier. Eventually, under the guidance of the CIAM, Drew became a principal founder of the Modern Movement in Britain alongside Henry Moore, Elizabeth Lutyens, and her future husband, Maxwell Fry. 

Inspired by the abundance of talent surrounding her, Drew’s illustrious architectural career blossomed in the 1940s. She opened her firm at the beginning of the decade and only employed female architects, giving them a unique platform for professional and creative pursuit. Due to constraints posed by World War II, much of Drew’s work was limited to London. However, in 1944 she was appointed as the assistant town-planning advisor to the resident minister for the British West African colonies, which would change the trajectory of her career forever. 

Career and Accolades

Alongside the great heartbreak, World War II brought to London came new opportunities, especially for Drew and her husband, who had established a new firm in London: Fry, Drew and Partners. In 1947 she began designing a series of new schools in Ghana and Nigeria. With cultural appreciation in mind, Drew and Fry worked around the unique topography to incorporate native motifs and create a new architecture style for the new nation, now known as Tropical Modernism. 

In 1951, Indian Prime minister Pandit Nehru approached the couple in hopes they would develop the new capital of the Indian state Punjab, Chandigarh. The couple eagerly accepted his offer and began working with Le Corbusier to create their most celebrated architectural work. The couple experimented with new forms of design in the country and discovered methods to integrate schools, health facilities, and swimming baths into housing structures, affecting the future of housing designs throughout India.

Drew’s triumphant accomplishments didn’t stop there; she garnered even greater acclaim during the latter half of her career. Some of her most renowned works included designing the interior of London’s Institute of Contemporary Arts building (an organization that she helped establish), the School for the Deaf in Herne Hill, London, and buildings for the Open University in Milton Keynes, England. 

Drew continued her involvement in architecture after her retirement in 1973 and served on the Council of the Royal Institute of British Architects, of which she was a lifelong fellow. And, shortly before her death in 1996, she was awarded Dame Commander of the Order of the British Empire. 

Throughout her distinguished career, Drew’s passion for conscious design prevailed through her modern work. With every new project, Drew took away an abundance of new knowledge, forever shaping her future work and fashioning the process of thoughtful decision-making that remains in architecture today. 

Exploring Lakeview’s Theatre District

Posted on by Hunter

Lakeview’s deep appreciation for the arts and support for its thriving creative community are just some of the many reasons we love the neighborhood. In anticipation of Optima Lakeview’s upcoming opening, we’re taking a walk through one of the community’s most vibrant sectors, the Belmont Theater District. 

Star-studded Location

A collaboration between the Lakeview and Lakeview East Chambers of Commerce in partnership with local theaters and businesses, the Belmont Theater District functions as a critical supporter of the immense talent that calls the Lakeview community home.

Located in the heart of Lakeview, the theater district pulses with lively energy through more than 20 theaters that line the streets surrounding Belmont Avenue. Its prime location is within walking distance to hundreds of shops and restaurants, making it the perfect spot to spend quality time with friends, family and everyone in between. The historic venues, some of which are nearly a century old, all bring their own unique contributions to the theater district. 

Standout Performances

With more than 100 live shows every week, visitors can find everything from world-class performances to hole-in-the-wall comedy shows. In the midst of this abundance and variety, the Belmont Theater District — the largest theater district in Chicago — is home to a few showstopping venues and performances that stand out from the rest. 

The Blue Man Group performing at the Briar Street Theater.
The Blue Man Group performing at the Briar Street Theater

One of the neighborhood’s most beloved venues, the Briar Street Theater has provided a constant source of entertainment since its opening in 1985. The renowned theater has hosted several famous guests, including Sada Thompson and Dorothy Loudon, and displays artwork created by Van Gogh and Picasso. Since 1997, it has been the home to the iconic Blue Man Group act, which continues to delight audiences of all ages with its stage productions that incorporate many kinds of music and art, both popular and obscure.

The Music Box Theater found on North Southport Avenue has been standing for nearly a century, making it one of the oldest theaters in the neighborhood. The venue originally opened as a single-screen theater playing everything from independent films to Spanish and Arabic language films. Today, the ornately-designed theater operates as an art-house and revival cinema and is recognized as the largest full-time operating film theater in Chicago. 

The interior of the Mercury Theater, Courtesy of the Mercury Theater
The interior of the Mercury Theater, Courtesy of the Mercury Theater

Other iconic venues in the community include The Playground Theater, which showcases the Chicago-born art form of improvisation, and Mercury Theater, where melodramatic musicals and plays ranging from Sister Act to Clue are enjoyed by all. 

With a shared appreciation for the arts and community, we couldn’t be more excited to become an official member of the Lakeview community and can’t wait to explore more of the charismatic neighborhood.

Lakeview’s Holiday-Themed Pop-Ups

Posted on by Hunter

With the holiday season comes vibrant lighting, extravagant decorations and joyful crowds. And in these gleeful times, Lakeview is one of the best neighborhoods to partake in festive celebrations. The annual Wrigleyville Wonderland, Chicago’s largest pop-up event, draws visitors from near and far, but Optima Lakeview residents and those living in the area have prime access. 

The beloved tradition returns this year to celebrate the holidays with 20 show-stopping Lakeview locations. Each bar brings its own unique twist on a festive theme. Visitors are promised fully decorated spaces filled with costumed performers, cheery music and holiday-inspired food and drinks throughout the season.

The participating bars will be sure to fulfill your craving to celebrate the holidays over the next few weeks and some long after the start of the new year. Check out the list of Wrigleyville Wonderland’s participants below:

  • The Country Club, 3462 N. Clark St., its original holiday pop-up runs through Feb. 1.
  • Deuces, 3505 N. Clark St., Santa Baby Christmas Bar runs through January.
  • Diver at the Park, 3475 N. Clark St., promises a Tulum holiday inspired experience.
  • Gallagher Way, 3635 N. Clark St., featuring Wrigleyville’s Christkindlmarket.
  • The Graystone Tavern, 3441 N. Sheffield Ave., a Hanukkah themed pop-up, running through Jan. 2.
  • Houndstooth Saloon, 3369 N. Clark St., inspired by the famous Griswold family, running through Jan. 10.
  • HVAC Pub, 3530 N. Clark St., the holiday pop-up runs through Jan. 15.
  • The Irish Oak, 3511 N. Clark St., a mash-up of St. Patrick’s Day and Hanukkah, Leprechanunaka,.
  • Wrigleyville Kilwins, 3519 N. Clark St., serving its 25 Days of Chocolate pop-up through Dec. 31.
  • Lucky Dorr, 1101 W. Waveland Ave., the festive Lucky Lodge pop-up is open through Dec. 31.
  • Moe’s Cantina, 3518 N. Clark St., inspired by the beloved holiday classic The Grinch and Whoville. 
  • Casey Moran’s, 3660 N. Clark St., has transformed into Rudolph’s Christmas Bar, open through Dec. 30.
  • Mordecai, 3632 N. Clark St., the annual holiday pop-up bar, Mistletoe, runs until Dec. 30.
  • NOLA Bar & Kitchen, 3481 N. Clark St., its Very Cajun Christmas pop-up runs through Jan. 20.
  • Old Crow Smokehouse, 3506 N. Clark St., featuring a festive Santa’s Workshop pop-up.
  • Rizzo’s Bar and Inn, 3658 N. Clark St., the holiday-themed pop-up features local singer John Vincent at 7 p.m. Thursdays and 5 p.m. Sundays through Dec. 30.
  • Roadhouse 66 Gas N’ Grill, 3478 N. Clark St., the Jingle Junkie pop-up is open through Jan. 8. 
  • Stretch Bar & Grill, 3845 N. Clark St., its Elf’d Up pop-up runs through Jan. 8.
  • Underground Lounge, 952 W. Newport Ave., inspired by the Island of Misfit Toys, the pop-up is open through Jan. 31.
  • Vines on Clark, 3554 N. Clark St., the holiday pop-up transports customers to an Apres Ski vacation.
The Graystone Tavern’s Hanukkah themed pop-up features traditional food and drinks options with a twist
The Graystone Tavern’s Hanukkah themed pop-up features traditional food and drinks options with a twist

With Wrigleyville Wonderland officially open for the season, don’t miss out on savoring the delicious festive food and drinks served at each immersive location. While some of the pop-ups run through February, others will end with the beginning of the new year. And, due to the popularity of the favorite tradition, many of the participating businesses are reservation only, so make sure to check their availability before making plans for a fun evening out. 

Chicago’s Christkindlmarket

Posted on by Hunter

One of the city’s most festive traditions, Chicago’s Christkindlmarket, is celebrating its 25th anniversary this season. The holiday favorite celebrates culture and is beloved by locals and tourists alike. And, since the celebration can be found in two locations this year, at Daley Plaza downtown and Gallagher Way in Wrigleyville, residents at Optima Lakeview and Optima Signature have prime access to the festivities just blocks away from their door.

History

Visitors have flocked to Chicago to visit the Christkindlmarket since its founding in 1996, and today, the festival attracts more than one million visitors every year. The unique outdoor market takes inspiration from one of the first outdoor exchanges of its kind from 16th century Nuremberg, Germany, which shares its namesake. 

The festival embraces its Germanic heritage and brings international charm to a local scale. Traditional architecture mirroring the original outdoor markets is key to the Christkindlmarket locations, and transports visitors into a winter wonderland. Entangled in the classical architecture are ropes of vibrant lighting, garland and other merry trimmings, giving the market an extra spark of life. 

Crowd favorite hot pretzels at the Christkindlmarket, Courtesy of Benita Gingerella
Crowd favorite hot pretzels at the Christkindlmarket, Courtesy of Benita Gingerella

Visiting

For those who make the trip to Chicago’s Christkindlmarket for its 25th anniversary, expect a lively environment in both locations — abundant in holiday spirit, jovial music, festive activities, eccentric shops and traditional cuisines. 

At the market’s Daley Plaza location, an alpine-themed heated dining area allows guests to unwind and feast on delicious foods and drinks from various food trucks, including German beer, brats, pretzels, Belgian hot chocolate and apple strudel, among others. Wrigleyville’s Christkindlmaket brings even more seasonal festivities — some traditional and some less so — with its ice skating rink, ice bumper cars, curling, holiday movies, wreath-making workshop and other curated activities.

Handcrafted nutcrackers fill a vendor’s stand, Courtesy of Benita Gingerella
Handcrafted nutcrackers fill a vendor’s stand, Courtesy of Benita Gingerella

Exclusive vendors, both local and international, also fill the grounds at each location, selling their own authentically made gifts. Everything from intricately-carved nutcrackers to hand-knitted mittens can be discovered within both markets. 

A truly transformed landscape, Chicago’s Christkindlmarket is the perfect tradition to take part in this winter, whether you find yourself downtown or in Lakeview. Regardless if you’re searching for an entertaining winter activity, uniquely crafted gifts for family and friends or just looking to take in the crisp winter air, consider this your one-stop-shop. 

Daley Plaza’s market is open through December 24 from 11 a.m. – 8 p.m. most days, and Wrigleyville’s market is open through December 31 from 3 p.m. – 9 p.m. most days.

 

Meet the Winner of the Redesign the World Contest

Posted on by Hunter

As champions of leading-edge, thoughtfully-designed spaces built to inspire communities, we enjoy sharing the visionary work of others who continue to impact the world’s landscape. In early 2021, Dezeen, the internationally-acclaimed architecture, interiors and design magazine, launched its Redesign the World 2021 competition. More than 100 firms submitted their ideas for rethinking planet Earth, and Dezeen has provided a platform to showcase the 15 most visionary, radical solutions to ending environmental issues. 

Dezeen launched the contest in partnership with Epic Games and architectural visualization tool Twinmotion. The competition sought revolutionary solutions and asked contestants several ambitious questions, including: where and how will everyone live; how will vital ecosystems flourish; and most importantly, what would a redesigned planet resemble? 

Each proposal consisted of an in-depth narrative, still images and a short video animation depicting the landscape. And, following more than two months of deliberation, Dezeen published all of the top submissions here, including the winning entry: Fernando Donis’ Frame City.

Donis, a celebrated architect known for designing CCTV Headquarters and managing the international architect firm Donis, constructed an idealized environment in which nature and humanity coexist. In his design, Donis established new forms of topography formed by terrace-like structures made of timber, depicting a vibrant natural landscape filled with lush greenery intended to house millions of people. The inspired landscape takes advantage of the most sustainable transportation methods and produces an environment where diverse networks of cultural exchange would thrive.

Like Optima, Donis envisions a world where nature and infrastructure become one, and innovative, thoughtful design leads the direction for an excelling world. You can read more about Fernando Donis and his vision behind Frame City here.  

Optima Lakeview Brings WiredScore Certification to Chicago Multifamily Developments

Posted on by Hunter

As employment and living spaces continue to blur, residents are seeking communities that foster technology for both entertainment and work purposes, empowering them to define the way they live. At Optima, we are proud to share that our newest multifamily development, Optima Lakeview, meets those demands and is the first multifamily development to achieve the WiredScore Home Gold certification in North America.

“At a time when people are working from home more than ever before, Optima Lakeview is proud to be a leader in ensuring residents can access a fast and reliable wireless connection throughout the building – whether they are in their home or using one of the many amenity areas,” said David Hovey Jr., AIA, President. “People’s reliance on technology has only increased since the pandemic, so we’re excited to show our residents our commitment to meeting their technology needs in their new home. At Optima Lakeview, residents and their guests can confidently use their devices wherever and whenever as they’ll always have strong connectivity.”

In 2019, WiredScore launched its first Home certification in the UK, and after great success, they expanded, launching WiredScore Home in North America in June 2021. Optima’s partnership with WiredScore began prior to the formal launch in September 2020. Since then, they have provided essential guidance on leading technology features that matter most for our residents’ experiences, leading to the exceptional standards of a high-quality, resilient digital network that Optima Lakeview meets.

We sat down recently with Michelle Eichengrun, Client Success Manager at WiredScore, to talk about the experience working with the Optima team. “Achieving WiredScore Home Gold certification acknowledges Optima’s position as a leader in innovation,” Eichengrun explains, “and recognizes the vast technological and digital connectivity advancements that Optima Lakeview offers its residents. The road to certification was an intense one, grounded in a rigorous evaluation process that focused on five essential aspects of modern living: masterplanning, infrastructure, services, monitoring and innovation. Every step of the way, we were impressed with the responsiveness of the Optima team, the excellence of their design, and their commitment to investing in future-proof technology for their residents.”

Residents in Optima Lakeview will benefit from best-in-class digital connectivity features accessible across the entire seven-story development. The building will be home to a cellular repeater system to improve mobile performance even in the most confined locations. Three internet connectivity providers will be available to tenants: AT&T, RCN and Comcast. With same-day sign-up and speed options available, residents will be able to stream movies, play games, digitally communicate with loved ones and start remote work the moment they move in. 

Fast and secure Wi-Fi will stretch throughout Optima Lakeview’s extensive amenity areas, allowing tenants to remain connected throughout the whole building. Each residence will also contain dedicated and protected media panels for telecommunications equipment. 

“In today’s world, connectivity is no longer the renter’s problem; it’s now the owner’s responsibility to provide them with the best technological experiences,” Eichengrun says, “and Optima Lakeview has taken the responsibility to provide seamless and aspirational digital technology features for residents — so they don’t have to.” 

We continue looking towards the future, designing each of our multifamily properties with exceptional programming, service and technology in mind, and WiredScored’s Gold Certification of Optima Lakeview is a reflection of our commitment to these values. To learn more about Optima Lakeview visit our website. To learn more about WiredScore Certification, please visit wiredscore.com.

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