How Diversity in Architectural Styles Lends Vibrancy to Communities

At Optima®, we’re passionate about design and architecture, not just as forms of artistic expression but as vital elements that contribute to the vibrancy of communities. Across the places where we build, our “forever modern” design philosophy enhances our neighborhoods with unique character, playing a critical role in enhancing the architectural mix, creating a rich tapestry for people to enjoy today…and tomorrow.

A Melting Pot of Architectural Styles

Architecture is like a visual language, telling the story of a place through its buildings. From the ornate flourishes of Art Deco to the sleek lines of Modernism, each style reflects the cultural, historical, and technological zeitgeist of its era. When these different styles coexist in a community, they create a dynamic and visually engaging environment.

Take, for instance, a walk through a city where every corner reveals a different architectural era. The Gothic revival church with its pointed arches and elaborate stonework stands in contrast to the glass and steel of a contemporary skyscraper. This juxtaposition isn’t just about the old meeting the new; it’s a dialogue between different times and ideas, a landscape that tells the story of change and continuity.

View-of-Optima-Signature®-from-Chicago-River
View of Optima Signature® from Chicago River

Optima’s “Forever Modern” Contribution

At Optima, our approach is grounded in the belief that modernism isn’t a static style but an evolving language that responds to current trends, technologies, and lifestyles. By integrating the latest materials and design innovations, our buildings add a layer of contemporary elegance to the architectural conversation within communities.

Our designs, characterized by clean lines, open spaces, and a harmonious blend with the surrounding environment, offer a fresh perspective that complements the existing architectural diversity. For example, the sleek silhouette of an Optima building can highlight the ornate details of a neighboring Victorian building in downtown Wilmette, making both styles stand out.

Creating Dynamic and Interesting Communities

The beauty of diverse architectural styles lies in their ability to create vibrant, interesting, and dynamic communities. This diversity is partly visual, but it also reflects the varied experiences, histories, and values of the people who inhabit these spaces. It fosters a sense of place, where residents and visitors can feel a connection to both the past and the future.

Our commitment to modern design at Optima doesn’t exist in isolation. It’s part of a broader architectural narrative, where different styles coalesce to create a community that’s dynamic, visually engaging, and rich with stories. As architects and designers, we relish the opportunity to contribute to these narratives, because it’s in these spaces that communities truly come alive, pulsating with energy and beauty.

Shuffleboard 101: A Blend of History, Fun, and Community

Welcome to Shuffleboard 101! At Optima®, we’re not just about sleek designs and stunning architecture; we’re about creating vibrant communities where fun and engagement are part of daily life. And what better way to bring people together than a timeless game of shuffleboard? Let’s slide into the history of this classic game and explore how it plays a significant role in our community.

A Stroll Down Memory Lane
Shuffleboard, a game with roots dating back to 15th-century England, has come a long way. Originating from a game called “shove-groat,” where players slid coins across a table, shuffleboard has evolved into a beloved pastime worldwide. It’s fascinating to think that this game, which started with people pushing coins in taverns, now brings laughter and friendly competition to our modern community spaces at Optima.

Modern shuffleboard is a blend of skill, strategy, and, most important, fun. The goal is simple: players use cues to slide weighted discs down a narrow court, aiming to score points by landing the discs within designated areas. Whether you’re a first-timer or a seasoned player, shuffleboard is accessible to all, making it a perfect game for community interaction.

Cruise ship shuffleboard (vintage photo)
Cruise ship shuffleboard Credit: WLouis E. “”Slim”” Gordon Special Collection Photo

Shuffleboard at Optima®: More Than Just a Game
In social spaces at Optima Kierland Apartments® and Optima Signature®, shuffleboard is a community catalyst, allowing residents to gather for friendly matches, fostering connections, and relaxation. It’s not just about scoring points; it’s about the smiles shared, the conversations sparked, and the sense of belonging that comes from engaging in a shared activity.

Incorporating amenities like shuffleboard into our living spaces aligns perfectly with our philosophy. We believe in crafting environments that encourage interaction, relaxation, and a sense of community. The courts are a testament to this belief, offering a space where residents can unwind and connect in a laid-back, enjoyable setting.

Join the Fun!
Whether you’re an aficionado or new to the game, we invite you to join in the fun at Optima. Discover the joys of this timeless game, meet your neighbors, and experience firsthand how simple pleasures can enrich our lives and strengthen our community. At Optima, it’s not just about where you live, but how you live—and shuffleboard is a part of that vibrant, engaging lifestyle.

So, grab your pucks, step up to the court, and let the good times slide!

A Guide to Chicago’s 2024 Restaurant Week

For the past seventeen years, Chicago Restaurant Week has celebrated the culinary feats and explorations of the city’s best and brightest restaurants, and the beloved event is back for 2024! The 17-day festivity is a celebration of the city’s award-winning culinary scene. From January 19 to February 4, participants will have the opportunity to indulge in an endless list of Chicago’s most delectable eats. Here is our guide to Chicago Restaurant Week 2024.

The flavor-filled event features more than 350 restaurants, representing nearly every cuisine from across the world. Participating restaurants are found in both the city and its suburbs. So, whether you’re in Optima Lakeview, Optima Signature or Optima Verdana, there’s sure to be an abundance of choices around. Each restaurant will feature curated prix fixe menus filled with a variety of tasty eats.

Brunch at Mia Frencasca, Credit: Kurman Communications flickr
Brunch at Mia Frencasca, Credit: Kurman Communications flickr

The multi-course meals vary in price, costing $25 for brunch or lunch and $42 or $59 for dinner (depending on the location). Many restaurants this year are also continuing to take advantage of both takeout and delivery options for those looking to enjoy their meals from home. 

Whether you’re craving French cuisine from Aboyer in Wilmette, pasta from Mia Francesa in Lakeview, or cocktails and the classics from Current Chicago in Streeterville, there are more than enough options to last you through the full Chicago Restaurant Week experience. It’s a great way to get to know your Chicago communities, and a great way to support local businesses.

For those planning to savor some of the mouth-watering cuisines, Choose Chicago has created a list of participating restaurants, complete with menus and the opportunity to book tables throughout the event. And for those of us unsure of where to start, they have also curated lists of must-try restaurants in and around the city that you can find here

What Pantone’s Color of the Year Tells us About 2024 Trends

In the ever-changing world of design, Pantone’s Color of the Year is much more than a trendsetter. It’s a window into the collective mood and emerging cultural shifts. This year, Pantone brings us ‘Peach Fuzz’ for 2024, a color that wraps up warmth, community, and nurturing vibes into one delightful package.

Pantone’s selection of Peach Fuzz, a hue that balances the vibrancy of pink with the warmth of orange, isn’t just a pretty shade. Pantone notes the color embodies a sense of nurturing and tenderness, offering tranquility in our fast-paced lives. Peach Fuzz symbolizes a shift towards gentleness, encouraging us to pause and appreciate the simpler aspects of life. It represents a move towards a softer approach in our interactions and environments, resonating with a contemporary yet timeless appeal. 

Credit: Karolina Grabowska, Pexels
Credit: Karolina Grabowska, Pexels

The choice of Peach Fuzz for 2024 is a response to the growing desire for empathy and deeper connections in our society. This color reflects an understanding of the importance of mental and physical well-being, amidst our busy lives. It’s a call to embrace moments of peace, creativity, and human connection. Peach Fuzz is about fostering a sense of community and cherishing the time spent with friends and family. It highlights the trend towards valuing inner fulfillment and the joy of simple pleasures, aligning with a more thoughtful and intentional way of living.

The selection of Peach Fuzz as Pantone’s Color of the Year for 2024 points towards a trend that deeply resonates with us at Optima: the gravitation towards earthy, outdoor, and nature-inspired aesthetics. This choice speaks to a broader cultural shift where design is increasingly embracing the warmth and tranquility of natural elements, reflecting a desire to connect more deeply with our environment. 

Credit: Leah Kelley, Pexels
Credit: Leah Kelley, Pexels

At Optima, this trend towards nature-centric design is something we have long embraced. Our commitment to creating spaces that are in harmony with the natural world is evident in every aspect of our communities. From the lush greenery that adorns our living spaces to the thoughtful integration of natural light and outdoor elements, we strive to create environments where nature and modern living coexist in balance. 

As we move into 2024, the influence of Peach Fuzz in design trends suggests a continuation of this journey toward spaces that celebrate the beauty and simplicity of the natural world. In embracing Peach Fuzz, we’re not just following a trend; we’re reaffirming our commitment to creating spaces that foster well-being, connection, and a deeper appreciation for the simple joys of life.

Furniture Spotlight: Verner Panton Cloverleaf Sofa

As we continue our exploration of the carefully curated modernist furnishings at Optima communities, we’re excited to spotlight a distinctive piece gracing the lobby of Optima Lakeview: the Cloverleaf Sofa by Verner Panton. This iconic piece not only enhances the aesthetic of our space but also embodies the innovative spirit of its creator.

Verner Panton, renowned for his futuristic design approach, revolutionized the way we think about furniture and space. His works, characterized by bold colors and futuristic forms, made him a seminal figure in 20th-century design. Considered one of Denmark’s most notable furniture and interior designers, many of Verner’s designs, including the Cloverleaf Sofa, Cone Chair, Panton Chair, Shell Lamp and Panthella Lamp still remain popular and in production today. 

The Cloverleaf Sofa, designed by Panton in 1969/1970 as part of the Visiona 2 exhibition, is meant to be more than just a seating arrangement. It’s a conversation starter and a space transformer. Resembling the sections of a cloverleaf, its interlocking parts and modular build allows for various configurations, making it a versatile addition to our communities. 

The Cloverleaf Sofa at Optima Lakeview

Panton’s mastery in blending form and function is evident in the Cloverleaf Sofa. Its snake-like ergonomic design ensures comfort, while its aesthetic appeal makes it a focal point in any setting. Crafted with top-tier materials, this sofa is not just a testament to Panton’s design genius but also to the enduring quality of his creations.

Installed in the heart of Optima Lakeview, the Cloverleaf Sofa does more than just transform the space. It connects us to a time when designers like Panton were pushing the boundaries of form and function, echoing the technological progress of the late 20th century.

The Cloverleaf Sofa at Optima Lakeview
The Cloverleaf Sofa at Optima Lakeview

Today, the Cloverleaf Sofa is not just a piece of furniture; it’s a symbol of commitment to integrating artistic and functional designs in our living spaces. It exemplifies how classic design can coexist with modern living, encouraging interaction and adding a touch of whimsy to our daily lives.

As our residents and visitors experience the comfort and style of the Cloverleaf Sofa, they engage with a piece of design history that continues to inspire and delight. It stands as a vibrant example of how Optima embraces innovative design elements, creating spaces that are not just visually appealing but also enriching.

2023: Year in Review

As 2023 comes to a close, we’re taking this moment to reflect on how we’ve continued to grow, learn and serve others over the past year. Here are just a few of the highlights:

Awards

We were honored to have attended the 2023 Arizona Multihousing Association (AMA) Tribute Awards where professionals are recognized for their tremendous achievement of leaving a positive impact on both their industry and community. 

Optima Verdana Phase 2 Rendering
Optima Verdana Phase 2 Rendering

Projects and Properties

2023 was a year of growth and many exciting announcements for us at Optima. In Chicago, we finished construction and opened Optima Verdana. Residents at Optima Verdana are surrounded by experiences and spaces that delight and surprise around every corner, from our  pickleball court and fitness center to the rooftop sky deck garden lounge and a heated, glass-enclosed pool. With residents continuing to move into Optima Verdana, we’re thrilled to announce Optima Verdana Phase 2. The mixed-use development will be six stories and be home to 150 rental units in a mix of one-, two- and three bedroom layouts.

Playing pickleball at the opening of Optima Verdana
Playing pickleball at the opening of Optima Verdana

Construction was also completed on 7190 Optima Kierland, the fifth and final tower within the development. With the new tower, not only did we grow the community at Optima Kierland Apartments, but, we also welcomed Optima’s first Olympic-length pool. Following the announcement of Optima McDowell Mountain Village late last year, in 2023 we broke ground on the project. The mixed-use development will include six eight-story buildings – a mix of apartments and condominiums – 12 acres of greenspace and a 210,000-gallon rainwater harvesting system for reuse on-site. 

Optima McDowell Mountain Village Rendering
Optima McDowell Mountain Village Rendering

Culture

Throughout 2023 our culture at Optima continued to thrive through rewarding avenues of affinity and connection. We celebrated with each other at our fourth annual costume and pumpkin carving contest, observed Mardi Gras, St Patrick’s Day, International Women’s Day, Earth Day, Cinco de Mayo, Pride Month, Halloween, various other Holiday celebrations and held our annual master architect challenge. In anticipation of the 7190 Optima Kierland Apartments grand opening, we welcomed the new project with a lively BBQ on the rooftop sky deck where we shared delicious food, and following Optima Verdana’s completion, we celebrated a grand opening filled with laughs. 

The Halloween Costume Party at Optima Lakeview
The Halloween Costume Party at Optima Lakeview

We continued to embrace and internalize our shared values more than ever. We are proud to have participated in the Highland Park Strong Run, where we came together to support the Highland Park community and enjoyed a race with family and friends. 

We can’t thank our leadership, team members and Optima communities enough for making 2023 one to remember. Heading into 2024, we are excited to continue innovating and achieving great things together.

The Optima Team at the Highland Park Strong Run
The Optima Team at the Highland Park Strong Run

Exploring the McDowell Sonoran Preserve

Nestled in the heart of Scottsdale, Arizona, the McDowell Sonoran Preserve stands as a breathtaking testament to the beauty and history of the American Southwest. At Optima®, we’re always on the lookout for extraordinary places that resonate with history and natural splendor, and the McDowell Sonoran Preserve is a perfect example. Spanning over 30,500 acres, it’s not just an expanse of pristine desert; it’s a journey through time, culture, and nature.

The story of the McDowell Sonoran Preserve is as rich as the landscapes it encompasses. The area’s earliest known inhabitants, the Hohokam, thrived here from around 1 AD to 1450 AD. Renowned for their intricate irrigation canals, the Hohokam left behind a legacy etched in the form of petroglyphs and pottery, still revered today. Following them, the Yavapai and Apache tribes called these lands home, leaving their mark on this ancient terrain.

Fast forward to 1865, and you encounter Fort McDowell, a military outpost pivotal in the Apache Wars. It played a crucial role in the westward expansion of the United States. Then there’s the tale of DC Ranch, a sprawling cattle ranch that reflects the area’s ranching heritage and now stands as a modern residential community, melding past and present.

Hikers on a McDowell Mountain Preserve trail, Photo by Take a Hike Arizona flickr
Hikers on a McDowell Mountain Preserve trail, Photo by Take a Hike Arizona flickr

The Preserve’s diverse terrain, ranging from the lower Sonoran Desert to the rugged McDowell Mountains, offers a visual feast. It’s a natural haven for an array of wildlife and native plants, including majestic saguaros and vibrant wildflowers. The Preserve’s extensive trail network caters to outdoor enthusiasts of all kinds. Whether you’re a hiker, mountain biker, or horseback rider, there’s a path that’s just right for you.

One of the joys of the McDowell Sonoran Preserve is its accessibility. With multiple trailheads, each outing can be a new adventure. The Gateway Loop Trail is a favorite among locals, offering a moderate hike with stunning views. For mountain bikers, the Tom’s Thumb Trail provides a challenging ride through remarkable terrain. And for a family-friendly excursion, the Bajada Nature Trail is a delightful, educational experience with its interactive exhibits on desert ecology.

The McDowell Sonoran Conservancy, a non-profit organization, diligently manages the Preserve. They not only maintain the trails and facilities but also offer educational programs and guided tours, enriching visitors’ experiences. Their work ensures that the delicate balance between nature and human enjoyment is maintained, preserving this treasure for future generations.

A prickly pear cactus in bloom at the McDowell Mountain Preserve, Photo by CEBImagery flickr
A prickly pear cactus in bloom at the McDowell Mountain Preserve, Photo by CEBImagery flickr

The creation and maintenance of the McDowell Sonoran Preserve are a testament to Scottsdale’s commitment to conservation and sustainable development. It’s a place where history, culture, and natural beauty coalesce, offering a serene yet invigorating escape from the bustle of modern life.

For residents of Optima Kierland Apartments, Optima Sonoran Village and future residents of Optima Mcdowell Mountain Village, the McDowell Sonoran Preserve is more than just a scenic backdrop; it’s a living, breathing piece of Arizona’s history and a perfect example of nature’s unparalleled artistry. It’s a place to explore, to learn, and to connect with the timeless beauty of the desert. We invite you to experience this remarkable preserve, where every trail leads to a discovery and every visit leaves you with a deeper appreciation for the natural world.

How Architecture is Working to Combat Dementia

At Optima®, we’ve always believed that architecture is more than just buildings — it’s about creating environments that enrich lives. Today’s architectural innovations are showing remarkable potential for enriching lives, and specifically for supporting individuals with memory loss, offering not just safety and comfort but also a touch of joy in their daily lives.

Imagine a space that’s easy to navigate, where each corridor and room feels familiar and safe. This is the main goal when designing for dementia care. Simple layouts and clear signs help reduce confusion, making spaces feel more like a home and less like an institution. Safety is also paramount, but so is the freedom to explore. Thoughtful design usually includes secure outdoor spaces where residents can enjoy a bit of nature without the risk. Indoors, non-slip floors and good lighting are essentials, not afterthoughts.

But it’s not all about functionality. Sensory engagement through architecture can bring immense comfort. Picture a room bathed in natural light, offering views of a serene garden, or the soft melody of a familiar tune playing in the background. These elements can awaken memories and provide a sense of calm to those with dementia.

The Village’s nature walk
The Village’s nature walk, Courtesy of Départment Landes YouTube

Social spaces are also crucial to these designs. A well-designed common area can invite residents to interact, participate in activities, or simply enjoy each other’s company, all of which are vital for emotional well-being.

One of the leading examples of architecture designed to combat these diseases is the Alzheimer’s Village in Dax, France, the first of its kind in the country. Designed by the Danish architecture studio NORD Architects, the village features a handful of design elements that pull from Dax’s old town to create sensory familiarity for its residents.

The Alzheimer’s Village design is one brimming with intention. Pulling on the ideas of recognition and readability, the village is arranged in a bastide-like structure, broken up into four clusters that each house around 30 residents. The village features a grocery store, a restaurant and a hairdresser in its main square to help welcome familiarity. The thoughtful design, however, goes much deeper than just the facilities. 

An overhead view of one of the village’s four clusters
An overhead view of one of the village’s four clusters, Courtesy of Départment Landes YouTube

NORD architects purposely used local materials like timber planks, plaster and clay tiles to bring forth textures, colors and forms that are familiar to the residents. Other design elements, like the pattern of concrete arches and the inclusion of gardens and greenery throughout the community, all call back to the bastide design of old Europe.

Architecture, in its most profound sense, is about creating spaces that resonate with human needs. For those living with dementia, a thoughtfully designed environment, like the Alzeimer’s Village, can offer a semblance of normalcy, comfort, and dignity. It’s a bridge between the challenges of memory loss and the pursuit of a fulfilled life.

Skokie Northshore Sculpture Park Unfolded

At Optima®, our appreciation for public sculpture runs deep. For those who are always on the lookout for memorable leisurely activities, we have a truly special recommendation. The Skokie Northshore Sculpture Park, situated just south of Optima Verdana®, presents a captivating mix of artistic wonder and natural splendor to explore. 

The history of the Skokie Northshore Sculpture Park began when the land along McCormick Boulevard and the north channel of the Chicago River had deteriorated into a “neglected eyesore” and was in desperate need of revitalization. This land was owned by the Metropolitan Water Reclamation District of Greater Chicago. In the mid-1980s, the Village of Skokie envisioned transforming it into a recreational haven, complete with jogging paths, biking trails, and picnic areas for visitors to enjoy. Concurrently, a group of citizens saw this as a canvas for displaying large-scale contemporary sculptures.

Jim Agard – Gapingstock. Photo: Skokie Northshore Sculpture Park

By 1988, Skokie Northshore Sculpture Park was realized. Through the combined efforts of the Village and its citizens, the park was transformed into an amenity rich, open-air art exhibit. Today, the park stretches two miles, from Dempster Street to Touhy Avenue, and proudly houses over 60 sculptures. These art pieces come from local, national, and international artists, making it a repository of diverse artistic expressions.

Visitors are encouraged to delve deeper through expert-guided tours which offer rich insights into the stories behind each sculpture and the artists who created them. Additionally, the park has fostered an educational environment, hosting tailored workshops and sessions. These sessions are designed to cater to schools, groups, and individuals, ensuring a comprehensive understanding of sculpture and art.

Ted Gall – Charger I and II. Photo: Skokie Northshore Sculpture Park

Skokie Northshore Sculpture Park is open year-round with free admission, underscoring the park’s dedication to making art accessible to all. It’s a haven for joggers, cyclists, and families who enjoy picnics. Additionally, the park is fully accessible, accommodating individuals with disabilities. 

While the park is open seven days a week, access is limited between 11 PM and 4:30 AM. For art lovers and nature enthusiasts alike, Skokie Northshore Sculpture Park provides an unforgettable experience!

Optima’s Guide to Thanksgiving 2023

As the holiday season approaches, we’re gearing up for a delightful array of activities around the Optima communities. Thanksgiving is a time to embrace the company of family and friends, and both Scottsdale and Chicago offer a fantastic range of activities to make this season truly special. Here are just a few exciting things you can do to celebrate Thanksgiving and welcome the holiday season:

Chicago

The Winnetka Turkey Trot and Turkey Trot Chicago have become cherished Thanksgiving Day traditions. Participants in both races, dressed in festive attire, embark on a thrilling journey through cherished communities, combining fitness and festivity. The lively atmosphere and communal spirit make these events a perfect start to Thanksgiving day.

Glowing pink balls of light string down from a structure and light the surrounding darkness
Lightscape at the Chicago Botanic Garden

Following each trot, join the jubilant crowd at the Chicago Thanksgiving Parade, a beloved spectacle that has graced the city for decades. With vibrant floats, marching bands, and larger-than-life character balloons, this parade captures the essence of the holiday season. Families and friends gather along the parade route, creating memories that last a lifetime.

Cap off the Thanksgiving weekend by welcoming in the rest of the holiday season with a visit to Lightscape at the Chicago Botanic Garden. The enchanting display, combining light and sound, transforms the garden into a magical realm, providing a captivating experience for visitors of all ages. Reservations usually fill up fast, so make your plans now!

Scottsdale 

In Scottsdale, Thanksgiving morning begins with the Phoenix Turkey Trot—a lively event that brings the community together for a morning filled with fun. Participants of all ages join in the spirited run, fostering a sense of cheer that extends beyond the finish line.

A small crowd of people wearing turkey trot t-shirts stand under the finish line sign for the race.
Chicago Turkey Trot

For those seeking outdoor adventures, the McDowell Sonoran Preserve and Desert Botanical Garden offer breathtaking landscapes to explore. Whether you prefer a scenic hike or a leisurely stroll, these natural gems provide the perfect backdrop for a Thanksgiving spent in the heart of Arizona’s beauty.

Complete your holiday experience at the Westgate Entertainment District in Glendale. Whether you’re gliding across the ice at the skating rink or diving into holiday shopping, the district offers a festive atmosphere that captures the spirit of the season.

As we approach Thanksgiving, embrace the season of gratitude, warmth, and togetherness. From the lively Turkey Trots to the grand Thanksgiving Parades, the festive events bring joy to individuals and foster a sense of community — a sentiment we hold dear at Optima. Dive into the enchanting celebrations our communities have to offer and create lasting memories with loved ones that will last forever. 

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