Our Beliefs: Lasting Impact

As part of our culture at Optima, our team is aligned around a set of beliefs that provides unity, clarity and meaning to the work we do everyday. One belief — committed to lasting impact — addresses our dedication to design solutions that raise the bar, withstanding the aesthetic test of time to leave a positive, lasting impact on people and the built environment that surrounds them.

From our earliest days, we have approached our work with this mindset. Our first project was in 1978 — a condominium complex at South Kenwood Avenue and East 54th Street in Hyde Park. We acquired the in-fill property at auction, and built six townhouses using Chicago common brick (they are still standing and occupied today). This project established a throughline that stays with us to this day, as we continue to pursue each project with the same intention, inspired by the people who live in and around them. 

Interior of South Kenwood and East 54th Street
Interior of South Kenwood and East 54th Street

As a natural outgrowth of our focus on people and the places they inhabit, we pay particular attention to how interior space is designed and experienced. Whether it’s our multi-family residences or single family homes, each is outfitted with a multitude of amenities, outdoor spaces and thoughtful design. We also deliberately curate the commercial spaces within our multi-family properties to benefit our residents, tailoring the selection of retailers to include restaurants & juice bars, schools, veterinary services or health & wellness spaces that align with the mix of residents and their needs. 

Our passion for buildings that last also translates into how our projects impact our earth. From LEED and IgCC certifications to conscious materials, we design with eco friendly functionality in mind. In building Relic Rock, we utilized design and materials to reduce the need for electricity and heat, lowering the building’s environmental burden. As we continue to grow in our practices, we will continue to implement more conscious design to ensure that our buildings work harmoniously with the surrounding nature.

Courtyard Fountain “Cooling Tower” at Relic Rock.
Courtyard Fountain “Cooling Tower” at Relic Rock.

Through each project and with each detail large or small, we strive to improve our communities and the lives of our residents for years to come. Stay tuned for more features on our beliefs as we dive deeper on what makes Optima function and thrive.

Neighborhood Spotlight: Optima Kierland Center

Architectural oasis Optima Kierland Center is the premier location for luxury living, located in North Scottsdale just steps away from all the action. The neighborhood itself is a vibrant urban core, where leisure and active living go hand-in-hand. Here are just a few of the best perks that come with living at Optima Kierland Center:

Abundant Upscale Shopping & Dining

Just next door to Optima Kierland Center and situated in the exclusive North Scottsdale Corridor, find your one-stop destination for shopping, dining and leisure. Kierland Commons is a sophisticated and, Scottsdale Quarter, an intimate outdoor shopping center that includes dining and drinking with Dominick’s Steakhouse and Sorso Wine Room, alongside an abundance of upscale shopping that includes Marine Layer, Vineyard Vines, West Elm and more.

World’s Finest Golf Destinations

Optima Kierland Center is surrounded by some of the world’s finest golf destinations. The area is marked by greens heralded as must-play locales for lovers of the sport, with The Westin Kierland Golf Club just around the corner. This ultra-luxury resort course offers a first-rate golf experience sure to please novices and experts alike. Also nearby is TPC Scottsdale, which hosts the annual Waste Management Open, also known as “The Greatest Show on Grass.”

The rooftop pool at 7180 Optima Kierland.
The rooftop pool at 7180 Optima Kierland.

A Premier Active Living Hotspot

Optima Kierland Center features four towers with stunning, uninterrupted 360-degree views of the surrounding landscape. Magnificent mountain views offer a sneak-peek at the array of outdoor activities awaiting residents. The community is surrounded by hundreds of miles of hiking and biking trails, as well as numerous nature parks. On days when you don’t want to venture out, Optima Kierland’s own set of exclusive amenities serve to further enhance personal well-being. Each building features an impressive array of luxury spaces, including rooftop pools, spas and saunas, outdoor entertaining areas, sculpture gardens, pet areas, outdoor running tracks, yoga studios, basketball courts, coworking areas and more.  

As we continue to expand in Arizona, we look forward to discovering more in our favorite places, and learning about new communities, too. Stay tuned for more neighborhood spotlights on our other Optima communities.

The History of IgCC

When it was developed, Optima Sonoran Village had the privilege of being the pilot project for Scottsdale’s International Green Construction Code, an alternative to LEED fully managed by local municipalities, and was one of the first projects in the world certified under IgCC. To understand the true breadth of its merit, we’re taking a deep dive into the code: its history, its mission and its modern day impact. 

History of IgCC

IgCC was first conceptualized by the International Code Council (ICC), a nonprofit association that provides a wide range of building safety solutions including product evaluation, accreditation, certification, codification and training. ICC also develops model codes and standards that are used around the world to construct safe, sustainable, affordable and resilient structures. 

ICC realized that there was a significant gap in construction in the way of a mandatory baseline of codes that would address green commercial construction. This kind of regulatory framework was becoming an increasingly appealing concept, with many local and state jurisdictions already exploring their own potential “substitute codes.” 

In response to the call, ICC collaborated with cooperating sponsors – the American Institute of Architects (AIA), ASTM International, ASHRAE, the U.S. Green Building Council (USBGC) and the Illuminating Engineering Society (IES) to help get the code passed. And in 2010, ICC established The International Green Construction Code(IgCC) to provide model code regulations that promote safe and sustainable construction. 

IgCC Today

IgCC “provides the design and construction industry with the single, most effective way to deliver sustainable, resilient, high-performance buildings.” Support of the IgCC promotes a new era of building design and construction that includes environmental health and safety as code minimums.

Benefits of certification under IgCC abound; IgCC certification includes measures that result in better indoor environments, lower impact on natural resources, better neighborhood connections and improved walkability, increased resilience to natural disasters and climate change, resource consumption/management and service interruptions.

 

IgCC vertical landscaping at Optima Sonoran Village
Vertical landscaping at Optima Sonoran Village

IgCC and Optima

IgCC operates as a code that can be easily adapted by public or private entities, allowing government jurisdictions to adopt it and save themselves the labor of creating their own code. Arizona took advantage of this opportunity, adopting the IgCC, which then took effect in January of 2017. 

It was at that time that Optima Sonoran Village became a pilot project for IgCC in Arizona.

Optima Sonoran Village IGCC attributes include major building elements consisting of 95 perfect local and recycled content materials; energy efficiency as a result of the high-performing glazing, overhangs, building configurations and exterior shading devices; water resource conservation from plumbing fixtures and excellent indoor environmental quality and reduced material emissions from the materials used in the development. Because of its environmentally-friendly construction, Optima Sonoran Village passed muster and was one of the first buildings in the world to earn certification.

Optima will continue to push the boundaries of building in pursuit of new and sustainable ways to contribute to our built environment. ICC is an association that will continue to do the same—we look forward to a world in which green building is commonplace. 

 

Giving Back: Feed My Starving Children

As part of our commitment to building strong communities, we often turn our efforts outward and partner with local businesses and nonprofits that share our beliefs and passions. Recently, our teams in Arizona and Illinois both rallied and collaboratively supported a cause together, volunteering with Feed My Starving Children. 

Feed My Starving Children (FMSC) is a nonprofit dedicated to eradicating child hunger in both body and spirit. Their organization believes that hope starts with food, and coordinates with food distribution partners that stay with communities for the long haul, empowering them to move from relief to development. By providing proper nourishment and nutrition to children in need, FMSC is unlocking their full potential, helping children grow and thrive. 

On Thursday, February 13, thirteen Optima team members from offices in Arizona and Illinois volunteered at their respective locations. Over the course of the day, we assembled food donations and packed 164 boxes bound for communities in need, providing 35,424 meals. These meals will be enough to feed 96 children for an entire year. In addition to dedicating our time, our team made a donation that will feed three families for one year.

Our team members cherished the experience. Heather Williams, Community Manager at Optima Kierland Center in Arizona said, “Volunteering with Feed My Starving Children was an eye-opening experience. It’s heartbreaking to think about the number of children and adults that face starvation as a reality. The work this organization is doing to help feed families across the globe is inspiring and I am really grateful to have had the opportunity to contribute in a small way.”

Tarryn deKock from the People Experience team in Glencoe agreed, “It was such a rewarding, fun, feel good day spent with my team members, giving back to those less fortunate. I felt so grateful for what we have and how lucky we are!”

To learn more about Feed My Starving Children and how you can help end childhood hunger, visit their website here

A Deep-Dive Into the World of Prefabrication

At Optima, we’re in constant pursuit of better and smarter ways of creating, which is why we often employ prefabrication, from our multifamily properties to our desert dwellings. Prefabrication describes the process of building elements off-site in a factory or workshop, and then later fitting those elements together on-site. This carefully calculated process has revolutionized the industry, allowing builders to cut down on time, cost and labor needed to create a structure. To understand just how vastly the industry and the way that we build has transformed, we’re taking a deep-dive into the world and history of prefabrication.

Whale Bay House, Optima DCHGlobal.
Whale Bay House, Optima DCHGlobal.

Early Origins

Naturally, the idea of building pieces separately before putting them all together in place is centuries old. Prefabrication is inspired by building techniques that date as far back as Mesopotamian civilization and Roman fort-building. In fact, the earliest known example of prefabrication comes from around 3800 BC, when the oldest engineered roadway, the Sweet Track in England, was built using timber sections that were constructed off-site.

Prefabrication techniques were used to erect giant structures in Sri Lanka, to rebuild the Portuegese capital after the great Lisbon earthquake of 1755 and even in 19th century Australia, when a large number of prefabricated houses were imported from the U.K. No matter the circumstances, from building large to building wide, the streamlined technique allowed for increased control, lowered cost and expedited process. 

Relic Rock, Optima DCHGlobal.
Relic Rock, Optima DCHGlobal.

Industrialization and Modernism on the Rise

Prefabricated farm buildings and bungalows were the first readily available structures on the market, around since the early 19th century. Most notable during that time was London carpenter Henry Manning’s prefabricated Portable Cottage, which was transported to Australia. Affordable housing was created using the technique, too, supplying homes for 49ers during the 1848 California Gold Rush and to refugees of war during World War II. 

Prefabrication was also an integral tool in rising Modernist architecture. The first ever Modernist structure, The Crystal Palace designed by Joseph Paxton, was built in 1851 using this method. Like The Crystal Palace, Modernist design was rooted in materials such as exposed steel and glass, which were perfectly suited for prefabricated builds as they were most often used in the simple and functional Modernist structural patterns. 

Construction on Whale Bay House, Optima DCHGlobal.
Construction on Whale Bay House, Optima DCHGlobal.

Prefab Concrete and Steel

As the prefabrication practice continued to grow, technical developments such as the development of sheet steel, the improvement in alloys, the use of lightweight aggregates and the promotion of precast reinforced concrete pushed the field even further. Concrete and steel in particular proved to be highly efficient materials in the prefabrication process, with pre-poured concrete allowing for more flexibility, and prefabricated steel sections reducing in-field risk during cutting and welding. These components have proven especially crucial to simplifying the construction process in buildings where a particular part or form is repeated numerous times. 

Created by Optima President David Hovey Jr., Optima DCHGlobal has created The Optima DCHGlobal Building System, a patented prefabricated architectural system that is flexible in both horizontal and vertical directions, sustainable up to the net-zero level, multi-generational, and able to be built quickly and efficiently in any location, climate or terrain. 

His invention of this system has created award-winning residences, such as Relic Rock and Whale Bay House. We continue to utilize the latest in steel technology, and often employ elements of concrete, to create our simple yet stunning Modernist structures. 

As we continue to look forward to a future of innovating and finding new ways of creating, we are humbled to look back at the history of prefabrication and how the technique has grown, allowing us to grow, too. 

Inside Our Team: Property Management

On any given workday, our talented teams at Optima contribute and collaborate to keep things moving forward. Back in November, we got to know our construction team. Today, we’ll dive into what makes our property management team so fantastic. 

As stewards of our luxury multi-family developments, our property management team members are charged with providing the highest quality experience for our residents. Available to meet any need or tackle any problem, teams in both Arizona and Illinois work tirelessly to provide on-site support for our communities. 

Here’s what a few of our team members had to say:

“Each person has a strong sense of accountability and incredible work ethic, but above all else, we appreciate that building and maintaining positive relationships with others is essential. We think of ourselves as genuine and kind people who want to do right by our residents, prospective residents, vendors and teammates.”

“I love recognizing everyone’s accomplishments and celebrating together.”

I’ve really learned the impact of kindness from my team members. I have been so humbled and impressed by the thoughtful, wonderful people I work with and how the extra steps they take can have profound impact. Because we work in the place that our residents call home, we sometimes see them in their most vulnerable moments. At these times, I have seen my teammates go above and beyond for residents who have had illness, loss, hard times or even just a bad day and they do it without being asked because that’s just who they are as people.

“I’ve learned that it’s a privilege to find team members who have a strong work ethic and connect with our values. At Optima we all own what we do.”

With our holistic business model that encompasses architecture, development, general contracting, sales/brokerage, asset/property management, and shared services, each of our talented teams are part of what makes Optima great. Think you would be a good fit on the Optima team? Check out our current open positions to inquire about joining our team. 

An Inside Look at Architecture Lingo

An intricate and technical field, the world of architecture produces a unique dictionary of jargon all its own. At Optima, our team works in a highly collaborative atmosphere where we all, from architects to property managers to construction superintendents, share ideas and hold conversations across disciplines — so naturally we all encounter the lingo of our architects. Now we’re decoding the secret language that we’ve all come to know and love.

BIM

Better known as Building Information Modeling, BIM is a 3D model-based process that has majorly changed the world of architecture. It’s a highly collaborative process that spans into the planning, design, construction, operations and management of buildings.

But BIM is more than just a technology or a phrase when we expanded our offices to have a second location in Arizona, BIM became the language that connected our team, even across states. Using the technology as a streamlined method of communication, our architects in Glencoe and Scottsdale effectively craft and manage projects as if they were in the same room. 

Optima Kierland Apartments.
Optima Kierland Apartments.

Building Envelope 

A building envelope is the exterior shell of a building that acts as a barrier against the elements. This maintains a dry, heated/cooled indoor environment and helps in temperature control. The design is a specialized area of architectural and engineering practice and can vary based on the overall look of the building. 

In many of our projects, such as Optima Kierland Apartments, the building envelope is a Low-E, UV protected laminated glass with a heat reflective coating. Beyond providing functionality and sustainability, this oft-implemented technique in our Optima projects creates a cohesive design language of beautiful, sleek exteriors. 

Cantilevered roofs and balconies at Sterling Ridge.
Cantilevered roofs and balconies at Sterling Ridge.

Cantilever 

A cantilever is any rigid structural element, such as a beam or a plate, that’s anchored at one end to a support, allowing the other end to overhang without support or obstruction. The balancing act performed by cantilevers creates gravity-defying architectural protrusions, often serving as stunning design elements. 

At Optima Signature, we used cantilevered slabs to provide a column-free living room with breathtaking, sweeping views of Chicago. A tool employed to create our mindful, simple and sleek Modernist silhouettes, cantilevers are yet another piece of our common architectural tongue.

Louvers at Optima Sonoran Village.
Louvers at Optima Sonoran Village.

Louvers

Louvers are angled slats fixed at regular intervals in a door, shutter or screen to allow air or light to pass through. Originating in the Middle Ages to help with kitchen ventilation, louvers have evolved into an element used to redirect light or add privacy. Louvers serve just this purpose, paired with perforated sun screens and our signature vertical landscaping system, at Optima Sonoran Village

Stay tuned for future features on the world of architecture lingo at Optima.

 

Office Collaboration Spotlight

From the big picture to the day-to-day details, Optima’s success depends on our team communicating and working together. We sat down with two members of our architecture team, Pete Foerster and Colin O’Donoghue, to learn more about how Optima’s office collaboration creates engagement, cohesion and community. 

With architecture teams based in two locations, what keeps you all connected and engaged? 

Pete: “When the Arizona office opened in 2000, we wanted the two teams to be symbiotic and to have the same processes. Our processes, policies and standards remain the backbone of how we all operate.” 

Colin: “The most natural and easy way to collaborate is when one office has a demanding schedule that requires more help. When a project in a specific location has a demanding schedule, we can all jump in and help out. This gives us a chance to speak daily, if not hourly, with our team in Arizona.”

How has your experience at Optima shaped the way you work with other architects?

Pete: “Working at Optima for almost 20 years, many of my historical best practices have come from how long I’ve worked with David Hovey Sr. I understand and take pride in the company philosophy and I’m happy to teach it to others. My door is always open for anyone on my team.”

Colin: “Our architecture team embraces Optima as a family-owned and design-led business. We really see ourselves as family members. You’re able to let your guard down internally and to learn from each other. At Optima, you have to think more holistically and problems actually get solved quicker.”

Can you share a specific example of when collaboration yielded surprising or exciting results?

Pete: “When the Arizona office opened in 2000, we wanted the two teams to be symbiotic and to have the same processes, but that’s hard to accomplish. Our team had to create new standards to keep things running efficiently. Having our core values helped remind people of what’s important.” 

Colin: “With the roof deck at Sonoran Village, there are a lot of systems coming through the roof, but we had to divert them to accommodate amenity spaces. We had a very elaborate duct system that was tricky to resolve, but working with the field team, we were able to solve the problem together so it wouldn’t affect the roof terrace.”

With a talented group of people across two offices, our architecture team is an inspiring example of how collaboration works within Optima. As Pete says, “every day can be a surprise and every day can be a learning opportunity.”

Neighborhood Spotlight: Downtown Scottsdale

Home to Optima Camelview Village and Optima Sonoran Village, Downtown Scottsdale is a locus of access, spanning from arts, culture, shopping and nature. Here are just a few of our favorite spots:

Fashion Square

Nextdoor neighbor to Optima Sonoran Village, Fashion Square is an upscale, contemporary shopping hub. The Square features luxury shopping, dining and entertainment unmatched by anything else in Arizona. High-scale brands include Louis Vuitton, Gucci, Bottega Venetta, Saint Laurent and more. Scottsdale Fashion Square is also host to exclusive events and unparalleled guest amenities. The multi-level mall is the perfect place to while away the hours on a shopping spree, or even just window shopping. 

Arts and Culture

Scottsdale is home to a bustling arts scene, with an abundance of cultural institutions, museums and galleries calling the area their home. Scottsdale Arts welcomes residents and visitors to experience performing and visual arts from around the world, with programming that spans far beyond being just a theater or museum. Meanwhile, the Scottsdale Museum of Contemporary Art hosts a premier collection of modern works in art, design and architecture. Other specialized locales include the Scottsdale Historical Museum, complete with one-room schoolhouse, and the Fiesta Bowl Museum, dedicated entirely to college football memorabilia.

Dining, Drinking and More

Residents of our communities don’t have to look far to find a bite to eat. On-site at Optima Sonoran Village, Kaleidoscope Juice provides a boost with delicious organic juice and coffee drinks. And just a short walking distance away, the vibrant Downtown Scottsdale dining scene brings flavors to satiate any taste palette. 

The Great Outdoors

With Arizona set in such a gorgeous landscape, it’s only natural that there are bountiful parks and outdoor recreation areas to explore. Scottsdale offers immediate sweeping views of Camelback Mountain with Echo Canyon Trailhead just steps from Optima Sonoran Village, gorgeous greenery at Camelback Golf Course and the Phoenician Golf Course, and just down the road in bordering Phoenix, the Desert Botanical Garden provides a peek at desert vegetation. 

As we continue to expand in Arizona, we look forward to discovering more in our favorite places, and learning about new communities, too. Stay tuned for more neighborhood spotlights on our other Optima communities.

Our Beliefs: Growth Mindset

As part of our culture at Optima, we hold a set of beliefs that helps us align our work with our goals. Internally, these beliefs are reflected in our culture, and externally, they shine through in the way we conduct ourselves with partners, customers, investors, colleagues and members of the community where we build. They embed meaning into our every project, and into our every day.

The first of our beliefs: we operate with a growth mindset.

Since the company’s inception, we have defined growth on our own terms. This confidence to establish our own definition of success has set us on a continuing and collaborative journey, encouraging each member of our team to constantly expand the base of our knowledge in service to our purpose.

Optima was founded by David Hovey Sr. and Eileen Hovey with a mission at its helm. We wanted to create a real estate firm where design leads the process, enabled by our vertically integrated business model. As the owner, architect, general contractor and developer, the degree of freedom that came with allowed us to challenge ourselves, to learn as we went and to improve each time we started something new.

From humble beginnings, we continue to demonstrate our commitment to growth by investing in our team members’ success. This takes the shape of a robust onboarding process for new team members, ensuring a seamless entry into Optima, and by providing continuing, thoughtful mentorship throughout their careers, by redefining our managers as “coaches” that help guide their team to be their most successful selves. We take pride in investing our time and energy into creating unique approaches that ensure our team, and each individual team member, thrives in the future.

And naturally, having a team set up for success allows our projects to be fueled by minds at their best. Therefore, we can tackle the work that we do with an unwavering vigor that allows us to continually learn, adapt and grow. That will always be how Optima operates.

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