A Guide to Scottsdale Western Week

Scottsdale is a city rooted in its Western origins. From the iconic public art displays like Windows to the West and Implosion to various architectural treasures inspired by the desertscape surrounding them, you can find a celebration of Western spirit around nearly every corner. Every year, Scottsdale honors this heritage during the city’s beloved Western Week, an event dedicated to ensuring the Western legacy remains strong. Here is our guide to Scottsdale Western Week 2024.

Returning to Old Town Scottsdale from January 27 – February 4, 2024, the free-to-attend event is back with more events and activities than ever before. The celebratory week starts with the Old Town Scottsdale Farmers Market on January 27, followed by a kick-off party planned to transport visitors back to the Wild West with events like the Rodeo Museum’s roping demonstrations, blacksmith demonstrations, live music and various pop-up shops.

Throughout the week, visitors have access to exclusive events like the Gold Palette Artwalk on February 1, an exhibition that spans the Scottsdale Art District featuring artwork from various galleries. The Hashknife Pony Express on February 2 is another favorite of the festival. Visitors are invited to gather at Scottsdale’s Museum of the West to witness the world’s oldest officially sanctioned Pony Express. On February 3, the Scottsdale Civic Center hosts the Arizona Indian Festival, which showcases the rich Indigenous American culture tied to the area with traditional arts and crafts, foods and engaging experiences.

Parada-del-Sol-Historic-Parade-2009
Riders in the 2009 Parada Del Sol Historic Parade, Photo credit to Alan English CPA flickr

Closing the electrifying week, more than 125 acts will walk the streets of Old Town in the Parada Del Sol Historic Parade on February 3. In its 70th year, the thrilling parade features vibrant floats, marching bands and stagecoaches representing cultures from Mexico, Native American, Arabian and, of course, Western. Following the parade, visitors of all ages are encouraged to stay in the Old Town District for the Trail’s End Festival, a western-themed block party.

For residents at Optima Kierland® Apartments, Optima Sonoran Village and Optima Camelview Village, Scottsdale Western Week makes the perfect opportunity to get out and explore the community while learning more about the city’s roots. To learn more about Western Week and its many events and activities, head to Old Town Scottsdale’s website here.

How Diversity in Architectural Styles Lends Vibrancy to Communities

At Optima®, we’re passionate about design and architecture, not just as forms of artistic expression but as vital elements that contribute to the vibrancy of communities. Across the places where we build, our “forever modern” design philosophy enhances our neighborhoods with unique character, playing a critical role in enhancing the architectural mix, creating a rich tapestry for people to enjoy today…and tomorrow.

A Melting Pot of Architectural Styles

Architecture is like a visual language, telling the story of a place through its buildings. From the ornate flourishes of Art Deco to the sleek lines of Modernism, each style reflects the cultural, historical, and technological zeitgeist of its era. When these different styles coexist in a community, they create a dynamic and visually engaging environment.

Take, for instance, a walk through a city where every corner reveals a different architectural era. The Gothic revival church with its pointed arches and elaborate stonework stands in contrast to the glass and steel of a contemporary skyscraper. This juxtaposition isn’t just about the old meeting the new; it’s a dialogue between different times and ideas, a landscape that tells the story of change and continuity.

View-of-Optima-Signature®-from-Chicago-River
View of Optima Signature® from Chicago River

Optima’s “Forever Modern” Contribution

At Optima, our approach is grounded in the belief that modernism isn’t a static style but an evolving language that responds to current trends, technologies, and lifestyles. By integrating the latest materials and design innovations, our buildings add a layer of contemporary elegance to the architectural conversation within communities.

Our designs, characterized by clean lines, open spaces, and a harmonious blend with the surrounding environment, offer a fresh perspective that complements the existing architectural diversity. For example, the sleek silhouette of an Optima building can highlight the ornate details of a neighboring Victorian building in downtown Wilmette, making both styles stand out.

Creating Dynamic and Interesting Communities

The beauty of diverse architectural styles lies in their ability to create vibrant, interesting, and dynamic communities. This diversity is partly visual, but it also reflects the varied experiences, histories, and values of the people who inhabit these spaces. It fosters a sense of place, where residents and visitors can feel a connection to both the past and the future.

Our commitment to modern design at Optima doesn’t exist in isolation. It’s part of a broader architectural narrative, where different styles coalesce to create a community that’s dynamic, visually engaging, and rich with stories. As architects and designers, we relish the opportunity to contribute to these narratives, because it’s in these spaces that communities truly come alive, pulsating with energy and beauty.

Shuffleboard 101: A Blend of History, Fun, and Community

Welcome to Shuffleboard 101! At Optima®, we’re not just about sleek designs and stunning architecture; we’re about creating vibrant communities where fun and engagement are part of daily life. And what better way to bring people together than a timeless game of shuffleboard? Let’s slide into the history of this classic game and explore how it plays a significant role in our community.

A Stroll Down Memory Lane
Shuffleboard, a game with roots dating back to 15th-century England, has come a long way. Originating from a game called “shove-groat,” where players slid coins across a table, shuffleboard has evolved into a beloved pastime worldwide. It’s fascinating to think that this game, which started with people pushing coins in taverns, now brings laughter and friendly competition to our modern community spaces at Optima.

Modern shuffleboard is a blend of skill, strategy, and, most important, fun. The goal is simple: players use cues to slide weighted discs down a narrow court, aiming to score points by landing the discs within designated areas. Whether you’re a first-timer or a seasoned player, shuffleboard is accessible to all, making it a perfect game for community interaction.

Cruise ship shuffleboard (vintage photo)
Cruise ship shuffleboard Credit: WLouis E. “”Slim”” Gordon Special Collection Photo

Shuffleboard at Optima®: More Than Just a Game
In social spaces at Optima Kierland Apartments® and Optima Signature®, shuffleboard is a community catalyst, allowing residents to gather for friendly matches, fostering connections, and relaxation. It’s not just about scoring points; it’s about the smiles shared, the conversations sparked, and the sense of belonging that comes from engaging in a shared activity.

Incorporating amenities like shuffleboard into our living spaces aligns perfectly with our philosophy. We believe in crafting environments that encourage interaction, relaxation, and a sense of community. The courts are a testament to this belief, offering a space where residents can unwind and connect in a laid-back, enjoyable setting.

Join the Fun!
Whether you’re an aficionado or new to the game, we invite you to join in the fun at Optima. Discover the joys of this timeless game, meet your neighbors, and experience firsthand how simple pleasures can enrich our lives and strengthen our community. At Optima, it’s not just about where you live, but how you live—and shuffleboard is a part of that vibrant, engaging lifestyle.

So, grab your pucks, step up to the court, and let the good times slide!

Women in Architecture: Itsuko Hasegawa

As part of our ongoing “Women in Architecture” series, we’re celebrating the incredible work of Itsuko Hasegawa, a trailblazer in the worlds of design and architecture. Hasegawa’s unique blend of traditional Japanese elements and modern design techniques has established her as a leading figure in the architectural realm, inspiring us with her innovative and thoughtful creations.

The Life of Itsuko Hasegawa
Born in 1941 in Yaizu, Japan, Itsuko Hasegawa was raised in a post-war era brimming with opportunities for growth and innovation. Hasegawa’s early life was marked by an exposure to education, a privilege that paved the way for her future achievements. After graduating from Kanto Gakuin University in 1964, she further honed her skills at the Tokyo Institute of Technology. It was during this period that Hasegawa’s architectural philosophy began to take shape, influenced by both modern advancements and the rich tapestry of traditional Japanese design.

A pivotal moment in Hasegawa’s early career was her time working with the renowned architect Kiyonori Kikutake, a leading figure in the Metabolist Movement. This experience significantly impacted her design approach, blending modernist techniques with an inherent appreciation for natural and cultural harmony.

Itsuko Hasegawa sofa
A sofa designed by Itsuko Hasegawa held in the Musée National d’Art Moderne in Paris, Credit: Sailko on Wikimedia Commons. Licensed under CC BY 3.0.

Notable Works and Achievements
In 1979, Hasegawa established her own firm, Itsuko Hasegawa Atelier, marking the beginning of a series of groundbreaking projects that would define her career. Her work is characterized by a deep sensitivity to the environment and a unique understanding of space.

Shonandai Cultural Center. Credit: Archs on Wikimedia Commons, licensed under CC BY-SA 3.0.

One of Hasegawa’s most acclaimed projects is the Shonandai Cultural Centre in Fujisawa.

Built in 1987, this cultural hub is a testament to her ability to create dynamic and fluid spaces that resonate with the community. The build features a mixture of various forms, including two domed structures and a scattering of hut-like forms that resemble flowers blooming and defy traditional architectural arrangement.

Another significant work is the Sumida Culture Factory in Tokyo, a project that underscores her commitment to functional and engaging public spaces. Built in 1994, the complex acts as another example of Hasegawa’s creation of a landscape. The factory features various interconnected design elements, including a grand dome and two defining catenary roofs.

Sumida Culture Factory
The Sumida Culture Factory, Tokyo, Itsuko Hasegawa Atelier, 1994, Photo from Google Maps

Her contribution to architecture has been recognized with several awards, including the Architectural Institute of Japan’s Design Prize for the Brizan Hall, the Japan Cultural Design Award, the Japan Art Academy Award and the prestigious Royal Academy of Art’s Architecture Prize.

Hasegawa’s influence extends beyond her architectural projects. Her roles as a professor and lecturer in various international institutions have allowed her to impact the next generation of architects, advocating for greater diversity and creativity in the field.

Itsuko Hasegawa’s journey is not just about building structures; it’s about building dreams and inspiring change. Hasegawa’s legacy is a powerful reminder of how architecture can transcend mere buildings to become a medium for cultural expression and community engagement.

A Guide to Chicago’s 2024 Restaurant Week

For the past seventeen years, Chicago Restaurant Week has celebrated the culinary feats and explorations of the city’s best and brightest restaurants, and the beloved event is back for 2024! The 17-day festivity is a celebration of the city’s award-winning culinary scene. From January 19 to February 4, participants will have the opportunity to indulge in an endless list of Chicago’s most delectable eats. Here is our guide to Chicago Restaurant Week 2024.

The flavor-filled event features more than 350 restaurants, representing nearly every cuisine from across the world. Participating restaurants are found in both the city and its suburbs. So, whether you’re in Optima Lakeview, Optima Signature or Optima Verdana, there’s sure to be an abundance of choices around. Each restaurant will feature curated prix fixe menus filled with a variety of tasty eats.

Brunch at Mia Frencasca, Credit: Kurman Communications flickr
Brunch at Mia Frencasca, Credit: Kurman Communications flickr

The multi-course meals vary in price, costing $25 for brunch or lunch and $42 or $59 for dinner (depending on the location). Many restaurants this year are also continuing to take advantage of both takeout and delivery options for those looking to enjoy their meals from home. 

Whether you’re craving French cuisine from Aboyer in Wilmette, pasta from Mia Francesa in Lakeview, or cocktails and the classics from Current Chicago in Streeterville, there are more than enough options to last you through the full Chicago Restaurant Week experience. It’s a great way to get to know your Chicago communities, and a great way to support local businesses.

For those planning to savor some of the mouth-watering cuisines, Choose Chicago has created a list of participating restaurants, complete with menus and the opportunity to book tables throughout the event. And for those of us unsure of where to start, they have also curated lists of must-try restaurants in and around the city that you can find here

What Pantone’s Color of the Year Tells us About 2024 Trends

In the ever-changing world of design, Pantone’s Color of the Year is much more than a trendsetter. It’s a window into the collective mood and emerging cultural shifts. This year, Pantone brings us ‘Peach Fuzz’ for 2024, a color that wraps up warmth, community, and nurturing vibes into one delightful package.

Pantone’s selection of Peach Fuzz, a hue that balances the vibrancy of pink with the warmth of orange, isn’t just a pretty shade. Pantone notes the color embodies a sense of nurturing and tenderness, offering tranquility in our fast-paced lives. Peach Fuzz symbolizes a shift towards gentleness, encouraging us to pause and appreciate the simpler aspects of life. It represents a move towards a softer approach in our interactions and environments, resonating with a contemporary yet timeless appeal. 

Credit: Karolina Grabowska, Pexels
Credit: Karolina Grabowska, Pexels

The choice of Peach Fuzz for 2024 is a response to the growing desire for empathy and deeper connections in our society. This color reflects an understanding of the importance of mental and physical well-being, amidst our busy lives. It’s a call to embrace moments of peace, creativity, and human connection. Peach Fuzz is about fostering a sense of community and cherishing the time spent with friends and family. It highlights the trend towards valuing inner fulfillment and the joy of simple pleasures, aligning with a more thoughtful and intentional way of living.

The selection of Peach Fuzz as Pantone’s Color of the Year for 2024 points towards a trend that deeply resonates with us at Optima: the gravitation towards earthy, outdoor, and nature-inspired aesthetics. This choice speaks to a broader cultural shift where design is increasingly embracing the warmth and tranquility of natural elements, reflecting a desire to connect more deeply with our environment. 

Credit: Leah Kelley, Pexels
Credit: Leah Kelley, Pexels

At Optima, this trend towards nature-centric design is something we have long embraced. Our commitment to creating spaces that are in harmony with the natural world is evident in every aspect of our communities. From the lush greenery that adorns our living spaces to the thoughtful integration of natural light and outdoor elements, we strive to create environments where nature and modern living coexist in balance. 

As we move into 2024, the influence of Peach Fuzz in design trends suggests a continuation of this journey toward spaces that celebrate the beauty and simplicity of the natural world. In embracing Peach Fuzz, we’re not just following a trend; we’re reaffirming our commitment to creating spaces that foster well-being, connection, and a deeper appreciation for the simple joys of life.

Furniture Spotlight: Verner Panton Cloverleaf Sofa

As we continue our exploration of the carefully curated modernist furnishings at Optima communities, we’re excited to spotlight a distinctive piece gracing the lobby of Optima Lakeview: the Cloverleaf Sofa by Verner Panton. This iconic piece not only enhances the aesthetic of our space but also embodies the innovative spirit of its creator.

Verner Panton, renowned for his futuristic design approach, revolutionized the way we think about furniture and space. His works, characterized by bold colors and futuristic forms, made him a seminal figure in 20th-century design. Considered one of Denmark’s most notable furniture and interior designers, many of Verner’s designs, including the Cloverleaf Sofa, Cone Chair, Panton Chair, Shell Lamp and Panthella Lamp still remain popular and in production today. 

The Cloverleaf Sofa, designed by Panton in 1969/1970 as part of the Visiona 2 exhibition, is meant to be more than just a seating arrangement. It’s a conversation starter and a space transformer. Resembling the sections of a cloverleaf, its interlocking parts and modular build allows for various configurations, making it a versatile addition to our communities. 

The Cloverleaf Sofa at Optima Lakeview

Panton’s mastery in blending form and function is evident in the Cloverleaf Sofa. Its snake-like ergonomic design ensures comfort, while its aesthetic appeal makes it a focal point in any setting. Crafted with top-tier materials, this sofa is not just a testament to Panton’s design genius but also to the enduring quality of his creations.

Installed in the heart of Optima Lakeview, the Cloverleaf Sofa does more than just transform the space. It connects us to a time when designers like Panton were pushing the boundaries of form and function, echoing the technological progress of the late 20th century.

The Cloverleaf Sofa at Optima Lakeview
The Cloverleaf Sofa at Optima Lakeview

Today, the Cloverleaf Sofa is not just a piece of furniture; it’s a symbol of commitment to integrating artistic and functional designs in our living spaces. It exemplifies how classic design can coexist with modern living, encouraging interaction and adding a touch of whimsy to our daily lives.

As our residents and visitors experience the comfort and style of the Cloverleaf Sofa, they engage with a piece of design history that continues to inspire and delight. It stands as a vibrant example of how Optima embraces innovative design elements, creating spaces that are not just visually appealing but also enriching.

A Brief History of the Streamline Moderne Movement

At Optima, we have a deep appreciation for architectural movements that have shaped our surroundings. Today, we’re taking a closer look at Streamline Moderne, an influential style born from the Art Deco movement, celebrated for its embodiment of speed, efficiency, and the modern era.

Origins of Streamline Moderne

Emerging in the 1930s, Streamline Moderne was a testament to the rapidly evolving technological landscape of the time. Influenced by aerodynamic design and born from the advancements in transportation and manufacturing, the movement represented a shift from the ornamental flourishes of Art Deco to a sleeker, more functional aesthetic. It mirrored the streamlined shapes of airplanes, ships, and automobiles, encapsulating the era’s romance with speed and progress.

Los Angeles’ Pan-Pacific Auditorium, Plummer, Wurdeman and Becket, 1935, Photo from Floyd B. Bariscale
Los Angeles’ Pan-Pacific Auditorium, Plummer, Wurdeman and Becket, 1935, Photo from Floyd B. Bariscale. CC BY-NC 2.0 Deed

Architects and designers, inspired by the sleek, aerodynamic lines of the modern machine age, began incorporating these elements into buildings, household appliances, and even consumer products. This shift marked a distinct move towards simplicity and efficiency, a response to the economic constraints of the Great Depression.

Streamline Moderne in Architecture

The Streamline Moderne movement left a profound impact with several notable examples still celebrated today. Among these, the Pan-Pacific Auditorium in Los Angeles stands out with its sweeping, streamlined façade and stylized pylons, epitomizing the movement’s love for fluidity and motion.

The slew of Streamline Moderne hotels living on Miami’s Ocean Drive, Photo from State Archives of Florida

Another classic example is the Coca-Cola Building in Los Angeles. Its curved corners, elongated horizontal lines, and nautical elements like porthole windows perfectly illustrate Streamline Moderne’s aesthetic principles. These structures not only embodied the technological advancement of the era but also represented a desire for a design that was both functional and visually appealing.

In Miami, the Streamline Moderne movement found particularly fertile ground, with Ocean Drive hotels showcasing the style’s quintessential features. The smooth curves, chrome accents, and pastel colors of these buildings have become synonymous with Miami’s diverse architectural identity, drawing visitors and architecture enthusiasts from around the world.

Today, these structures stand as elegant reminders of an era captivated by the future. In Streamline Moderne, we find a celebration of simplicity, functionality, and beauty – principles that resonate with our approach at Optima. Streamline Moderne is a testament to design’s power in shaping not just buildings, but the character of entire cities and the imagination of generations to come.

Women in Architecture: Sigrid Lorenzen Rupp

In the world of modern architecture, where innovation and sustainability intersect, the legacy of Sigrid Lorenzen Rupp shines brightly. At Optima®, where we celebrate trailblazing figures in architecture, Rupp’s contributions to design and her relentless advocacy for women in this field stand as a beacon of inspiration.

Early Life and Education

Born in 1943, in the war-torn landscape of Bremerhaven, Germany, Rupp’s journey to the pinnacle of architectural acclaim began with her family’s emigration to the United States in the 1950s. Her early years in a new country set the stage for a life marked by groundbreaking achievements.

Rupp’s academic pursuits led her to the University of California, Berkeley. Here, amidst the revolutionary spirit of the 60s and 70s, she cultivated her passion for architecture, graduating in 1966 with a Bachelor of Architecture. This period was instrumental in shaping her approach to design – one that would resonate with empathy, functionality, and environmental sensitivity.

Stanford’s Storey Residence House, Photo from Google Maps
Stanford’s Storey Residence House, Photo from Google Maps

A Career Defined by Innovation and Sustainability

Rupp’s professional journey was characterized by her unique approach to architectural design. In 1976, she established her own firm, SLR Architects, in Palo Alto, California, specializing in high-tech industrial and corporate buildings. Her work, particularly in Silicon Valley, was ahead of its time, merging practicality with innovative design. The Apple Computer Manufacturing Facility in Fremont, California, stands as a testament to her visionary approach – a space that was as humane as it was functional.

Other of Rupp’s most recognized works include Stanford’s Storey House and Press Building and an RF Testing Facility for Apple, which she was awarded an AIA Honor Award for, and a factory for Raychem Corp. She was also a member of the Union Internationale des Femmes , Organization of Women Architects and the American Institute of Architects. 

Raychem Corp’s six-year factory retrofit and rehab completed under Rupp, taken 1987, Photo from Menlo Park Planning flickr
Raychem Corp’s six-year factory retrofit and rehab completed under Rupp, taken 1987, Photo from Menlo Park Planning flickr

Beyond her architectural feats, Rupp was a fervent advocate for gender equality in the male-dominated field of architecture. She mentored young women architects, breaking down barriers and challenging the status quo. Her involvement in professional organizations bolstered her efforts to support and empower women in the field. Rupp’s advocacy went beyond mere words; her own firm exemplified inclusivity and equal opportunity.

Sigrid Lorenzen Rupp’s contributions to architecture and women’s rights have left an indelible mark on the profession. Her pioneering work in sustainable design and her efforts to pave the way for women in architecture resonate strongly today.

Rupp’s work serves as a reminder of the power of architecture to not only shape landscapes but also to break barriers and create inclusive spaces. Her story is not just one of architectural achievement; it’s a narrative of resilience, innovation, and unwavering commitment to equality and sustainability.

Exploring the McDowell Sonoran Preserve

Nestled in the heart of Scottsdale, Arizona, the McDowell Sonoran Preserve stands as a breathtaking testament to the beauty and history of the American Southwest. At Optima®, we’re always on the lookout for extraordinary places that resonate with history and natural splendor, and the McDowell Sonoran Preserve is a perfect example. Spanning over 30,500 acres, it’s not just an expanse of pristine desert; it’s a journey through time, culture, and nature.

The story of the McDowell Sonoran Preserve is as rich as the landscapes it encompasses. The area’s earliest known inhabitants, the Hohokam, thrived here from around 1 AD to 1450 AD. Renowned for their intricate irrigation canals, the Hohokam left behind a legacy etched in the form of petroglyphs and pottery, still revered today. Following them, the Yavapai and Apache tribes called these lands home, leaving their mark on this ancient terrain.

Fast forward to 1865, and you encounter Fort McDowell, a military outpost pivotal in the Apache Wars. It played a crucial role in the westward expansion of the United States. Then there’s the tale of DC Ranch, a sprawling cattle ranch that reflects the area’s ranching heritage and now stands as a modern residential community, melding past and present.

Hikers on a McDowell Mountain Preserve trail, Photo by Take a Hike Arizona flickr
Hikers on a McDowell Mountain Preserve trail, Photo by Take a Hike Arizona flickr

The Preserve’s diverse terrain, ranging from the lower Sonoran Desert to the rugged McDowell Mountains, offers a visual feast. It’s a natural haven for an array of wildlife and native plants, including majestic saguaros and vibrant wildflowers. The Preserve’s extensive trail network caters to outdoor enthusiasts of all kinds. Whether you’re a hiker, mountain biker, or horseback rider, there’s a path that’s just right for you.

One of the joys of the McDowell Sonoran Preserve is its accessibility. With multiple trailheads, each outing can be a new adventure. The Gateway Loop Trail is a favorite among locals, offering a moderate hike with stunning views. For mountain bikers, the Tom’s Thumb Trail provides a challenging ride through remarkable terrain. And for a family-friendly excursion, the Bajada Nature Trail is a delightful, educational experience with its interactive exhibits on desert ecology.

The McDowell Sonoran Conservancy, a non-profit organization, diligently manages the Preserve. They not only maintain the trails and facilities but also offer educational programs and guided tours, enriching visitors’ experiences. Their work ensures that the delicate balance between nature and human enjoyment is maintained, preserving this treasure for future generations.

A prickly pear cactus in bloom at the McDowell Mountain Preserve, Photo by CEBImagery flickr
A prickly pear cactus in bloom at the McDowell Mountain Preserve, Photo by CEBImagery flickr

The creation and maintenance of the McDowell Sonoran Preserve are a testament to Scottsdale’s commitment to conservation and sustainable development. It’s a place where history, culture, and natural beauty coalesce, offering a serene yet invigorating escape from the bustle of modern life.

For residents of Optima Kierland Apartments, Optima Sonoran Village and future residents of Optima Mcdowell Mountain Village, the McDowell Sonoran Preserve is more than just a scenic backdrop; it’s a living, breathing piece of Arizona’s history and a perfect example of nature’s unparalleled artistry. It’s a place to explore, to learn, and to connect with the timeless beauty of the desert. We invite you to experience this remarkable preserve, where every trail leads to a discovery and every visit leaves you with a deeper appreciation for the natural world.

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