At Optima®, we are passionate about fostering a vibrant community where enterprises thrive alongside our residents, creating a dynamic living experience. In this installment of “Discover Optima’s Commercial Tenants,” we sat down with Brooke Graves, CEO & Owner at Kaleidoscope Juice, to share her thoughts about how her business brings a healthy fast-casual experience to residents at Optima Sonoran Village®.

Tell us about Kaleidoscope Juice and your history at Optima Sonoran Village®.
Kaleidoscope Juice was founded by Alexandra Maw in 2012 where she had received a business grant from Arizona State University for the concept of creating healthy food and organic juice in Scottsdale, Arizona. We were partners for many years, before she decided to retire from the business and I became the sole owner. I started at Kaleidoscope as one of Alexandra’s original hires, just after finishing my undergrad studies in nutrition dietetics and entering grad school to study human nutrition and functional medicine. From the beginning, my interests were completely aligned with the business and Alexandra’s vision for growth.

Optima Sonoran Village® was our second or third store and we’ve been there for nearly nine years. From the beginning it has been such a great location. Our customers are so friendly and all know each other — I love going there because I feel like I’m at a popular neighborhood bar, with a loyal, regular clientele, that serves juice and healthy food instead of alcohol!

What is most distinctive about your business operations?
Kaleidoscope Juice is entirely female-run, which is something we take great pride in. We have found enormous success with uplifting women and promoting them from within. All of my management team now is women that I’ve worked with for nearly 10 years. Together we’ve created a welcoming, safe, fun, and female-empowered environment.

What’s happening with the business that has you most excited?
The brand expansion. Since I stepped into the CEO role four years ago, we’ve been growing our footprint and now we’re gearing up to open our eighth location in Arcadia in July (2024). I just completed my PhD in nutrition this spring, which feeds directly into our vision for Kaleidoscope as an enterprise on the leading edge of nutrition science where our menu keeps pace with the latest research in therapeutic culinary medicine. My recent studies have also allowed me to bring into the business a focus on exemplary product quality and sustainable sourcing, which I think are crucial to our future success.

We’ll probably max out at nine to 10 stores in the valley. Then, I’m hoping to take Kaleidoscope Juice out of state within the next two to three years, into markets in Texas or Florida. And that’s either in Texas or in Florida.

At the heart of the brand expansion is the work we’ve done to streamline our operations across multiple locations. In the early years, each store was different. Some had kitchens, others didn’t. The menus varied from store to store. We’ve now standardized our locations in terms of layout and menu, which allows for cross-training and seamless expansion; at the same time we are very intentional about delivering a unique customer experience based on location. I hire different designers for each new store and work with them to reflect unique characteristics of the neighborhood we’re in through the interior design.

Who are some of your wholesale customers?
Special events are an important part of our business, both in terms of revenue and brand awareness. Last year, we were in New York Fashion Week and did juice for Marie Claire’s New York Fashion Week dinner that they had sponsored with J. Crew. Earlier this year, we provided product for a women’s business summit sponsored by Marie Claire. We juice weekly for the Phoenix Suns and the Phoenix Mercury, and a number of other sports teams, too.

What new products are you working on?
We just had a product launch for a juice called Anne. We tend to name our juices after the customers who inspired them. In the case of Anne, she was a friend of the business who passed away a year and a half ago from cancer. Last year, through my oncology nutrition classes, I learned so much about how to help people who are going through chemotherapy deal with symptoms like dehydration, mouth sores, constipation, and anxiety. And while I was too late to help Anne, we were able to create a juice for other customers undergoing chemotherapy, which is so satisfying for our entire team.

Brooke and her company’s innovative approach to nutrition, coupled with a strong sense of community and customer-centric design, have made Kaleidoscope Juice a beloved fixture at Optima Sonoran Village® and beyond. We celebrate their success and prospects for a bright future as they continue to  bring their healthy concept to more communities.

Nestled in the heart of downtown Phoenix lies a serene escape that offers visitors a glimpse into traditional Japanese landscape architecture and culture. The Japanese Friendship Garden of Phoenix, also known as RoHoEn, is a symbol of friendship and cultural exchange between the sister cities of Phoenix  and Himeji, Japan. For residents of Optima Sonoran Village®,  Optima Kierland Apartments® and Optima McDowell Mountain,  the garden offers an ideal destination for relaxation, reflection, and a deeper appreciation of Japanese artistry and horticulture.

A Symbol of Friendship
The idea for the Japanese Friendship Garden began in 1987 as part of the sister city relationship between Phoenix and Himeji. This relationship, established in 1976, aimed to foster mutual understanding and cultural exchange. The garden project officially took shape in 1988, with the garden opening to the public in 1996. Its name, RoHoEn, is derived from three Japanese words: Ro, meaning heron, a bird symbolizing Himeji; Ho, meaning phoenix, symbolizing Phoenix; and En, meaning garden.

The Japanese Friendship Garden spans 3.5 acres and is meticulously designed to reflect traditional Japanese garden aesthetics. The garden was constructed with the expertise of landscape architects from Himeji and features over 1,500 tons of hand-picked rock, more than 50 varieties of plants, and a tranquil koi pond. Each element within the garden is carefully placed to create harmony and balance, following the principles of traditional Japanese landscaping.

One of the most striking features of the garden is its 12-foot waterfall, which cascades into a koi pond that is home to over 300 colorful koi fish. The pond, winding pathways, and stone lanterns offer visitors a tranquil setting for meditation and reflection. Additionally, the garden features a tea house, where traditional Japanese tea ceremonies are held, providing an immersive cultural experience for visitors.

Cultural Events and Activities
Beyond being a place of beauty, the Japanese Friendship Garden serves as a hub for cultural activities and events. Throughout the year, the garden hosts a variety of programs that celebrate Japanese culture, including tea ceremonies, ikebana (flower arranging) classes, calligraphy workshops, and traditional music and dance performances. These events provide a wonderful opportunity for residents of Optima Sonoran Village® and Optima Kierland Apartments® to engage with Japanese traditions and learn from master artists and practitioners.

The Japanese Friendship Garden is a testament to the enduring friendship between Phoenix and Himeji and a cultural treasure for the community. It serves as a peaceful retreat from the hustle and bustle of urban life. Its emphasis on natural beauty and tranquility aligns with Optima®’s own values of creating harmonious living environments that enhance well-being. The garden’s lush landscapes and serene atmosphere offer a perfect backdrop for a leisurely stroll, a quiet moment of reflection, or a shared experience with friends and family.

The garden is open to the public from October through May, with adjusted hours during the summer months. It is located at 1125 North 3rd Avenue, Phoenix, AZ 85003. Visitors can find more information about hours, admission fees, and upcoming events on the garden’s official website.

At Optima® communities in Arizona, we celebrate the blend of nature, history, and architecture that makes our state unique. One such gem is the Petrified Forest National Park, a high-desert treasure chest that offers a captivating blend of geology, archaeology, paleontology, and architectural marvels. Located near Holbrook in northern Arizona and stretching for miles on both sides of Interstate 40, this park is a must-visit for residents and visitors alike.

Petrified Forest National Park is renowned for its stunning petrified wood, which dates back millions of years. The park’s southern section is particularly rich in these ancient trees, scientifically known as Araucarioxylon arizonicum. Over time, these trees have transformed into almost solid quartz, exhibiting vibrant colors due to iron, carbon, and manganese deposits. Trails like Crystal Forest, Giant Logs, and Long Logs offer close-up views of these fascinating petrified wood deposits, immense logs, and even an ancient log jam.

In addition to its geological wonders, the park is home to The Painted Desert, a sprawling expanse of vibrant, multicolored badlands that sweep through the park. The views from various viewpoints along the Main Park Road are truly breathtaking and provide countless photo opportunities.

A Journey Through Time
For those interested in paleontology, the Rainbow Forest Museum, located in the park’s southern section, offers a trove of prehistoric animal skeletons. The museum’s paleontological displays provide a glimpse into the ancient fauna that once roamed the area.

Archaeology enthusiasts will find the park equally fascinating. The south side of the park features Puerco Pueblo, a 100-room compound occupied over 600 years ago by the Ancestral Puebloan people. Visitors can also explore nearby petroglyphs and Agate House, an eight-room pueblo constructed from petrified wood and occupied between 1050 and 1300.

While the park is known for its natural and archaeological wonders, it also boasts significant architectural landmarks. The Painted Desert Inn, located on the park’s north side, dates back to the 1920s. Over the years, it has been updated by prominent figures such as National Park Service architect Lyle Bennett, the Civilian Conservation Corps, and the Fred Harvey Company’s lead architect, Mary Colter. The inn features murals painted by noted Hopi artist Fred Kabotie and offers exhibits on Petrified Forest history. In the summer, visitors can enjoy a treat from the ice cream counter.

The Painted Desert Visitor Center complex, recently deemed a National Treasure by the National Trust for Historic Preservation, is another architectural highlight. Designed in 1958 by Richard Alexander and renowned modernist Richard Neutra, the complex epitomizes mid century modern style with its simple glass and steel materials, low profile, and clean lines.

Visiting the Park
The park is a 3-½ hour drive from Optima Sonoran Village® and Optima Kierland Apartments®, and offers an enriching and educational experience for all. Its two main visitor centers — the Painted Desert Visitor Center in the north and the Rainbow Forest Museum in the south — provide exhibits, books, gifts, limited food service, and restrooms. The 28-mile-long Main Park Road connects these centers, winding past viewpoints, trailheads, and other attractions.

To plan your visit, get the details here.

At Optima®, we are always excited to engage with the vibrant arts and cultural events in our communities. This summer, we invite you to join us for Art in the Village — the Winnetka Fine Art Fair, a two-day celebration of fine arts taking place on June 22 and 23, 2024, from 10:00 am to 5:00 pm at Hubbard Woods Park. It’s just a short drive from Optima Verdana® and a summer celebration you won’t want to miss.

Event Details:

• Date: June 22-23, 2024
• Time: 10:00 am – 5:00 pm
• Location: Hubbard Woods Park, 939 Green Bay Rd., Winnetka, IL 60093
• Admission: Free

Sponsored by the storied North Shore Art League, the 11th edition of the fair promises to be an enriching experience, featuring the incredible talents of 70 jury-selected local and national artists. Visitors can explore a diverse range of artistic mediums, including oil paintings, mixed media, photography, sculpture, and more. Whether you are an art enthusiast or simply looking for a delightful weekend activity, the fair offers something for everyone.

Hubbard Woods Park provides a picturesque backdrop for this boutique exhibition, allowing you to enjoy the beauty of nature while discovering exquisite artworks. Take a leisurely stroll through the park and immerse yourself in the creativity and craftsmanship on display.

One of the highlights of the fair is the opportunity to meet the artists behind the works. Engage in conversations about their inspirations and techniques, and perhaps find the perfect piece to add to your collection.

On Sunday, don’t miss the chance to see NSAL faculty member and portrait artist Lisa DePinto in action. Lisa will be on-site painting quick oil portraits, providing a unique opportunity to witness her artistic process firsthand and perhaps even take home a personalized piece of art.

Explore Green Bay Road
Before or after your visit to the fair, take some time to explore the shops and restaurants along Green Bay Road. This charming area offers a variety of dining and shopping options, making it a perfect complement to your art fair experience.

Art in the Village is a wonderful opportunity to connect with North Shore neighbors, support artists, and enjoy a weekend filled with art and culture. View more information and the list of participating artists here.

At Optima®, we believe in fostering a sense of community and encouraging our residents to explore the rich natural beauty that surrounds them. One of the hidden gems in the Scottsdale area that perfectly aligns with our values of wellness, sustainability, and lifelong learning is the Boyce Thompson Arboretum in Superior, Arizona — an hour’s drive from Scottsdale. This expansive botanical garden, an unrivaled  sanctuary of biodiversity,  offers a serene retreat and a wealth of opportunities for discovery within an hour’s drive from Optima®’s communities.

The Boyce Thompson Arboretum (BYA) is Arizona’s largest and oldest botanical garden. Established in 1924 by mining magnate William Boyce Thompson, the arboretum spans over 300 acres of breathtaking landscapes. Visitors can explore a myriad of plant species from deserts around the world, organized in thematic gardens that highlight the diversity and adaptability of desert flora.

For Optima® residents, a visit to the arboretum is a chance to revel  in nature’s splendor. The Desert Legume Garden, Cactus Garden, and South American and African collections offer unique insights into the plant life that thrives in some of the world’s harshest environments. The arboretum’s commitment to conservation and education makes it a perfect destination for those who appreciate the importance of sustainability and environmental stewardship.

Engaging Programs and Scenic Beauty
BYA’s educational programs are a cornerstone of its mission to inspire and inform. It offers a variety of guided tours, workshops, and classes that cater to all age groups and interests. For families, the Children’s Adventure Garden is a delightful space where kids can learn about nature through interactive exhibits and hands-on activities.

For the more curious minds, the arboretum’s guided tours provide in-depth knowledge about the plant collections and the history of the garden. Optima® residents who enjoy continuous learning will find these programs enriching and stimulating, offering new perspectives on botany and ecology.

One of the most captivating features of BYA  is its network of hiking trails. These trails meander through varied landscapes, offering stunning views and intimate encounters with nature. The Main Trail, High Trail, and the more challenging Chihuahuan Trail each provide unique experiences, from shaded riparian areas to panoramic desert vistas.

For those seeking tranquility, the trails are a perfect escape from the hustle and bustle of city life. The beauty of the arboretum’s diverse plant life combined with the peacefulness of the surroundings creates an ideal setting for reflection and relaxation. It’s an invitation to slow down, breathe deeply, and reconnect with nature.

A Haven Birdwatchers and Artists

BYA is also a haven for bird enthusiasts or those who simply enjoy observing wildlife. Its diverse habitats attract a wide variety of bird species, making it one of the top birding spots in Arizona, offering endless delight in spotting different species, from colorful hummingbirds to majestic raptors.

Nature’s beauty at the arboretum also makes it a favorite destination for artists and photographers. The ever-changing landscapes and seasonal blooms provide a constant source of inspiration. Whether you’re an amateur photographer capturing the vibrant colors of wildflowers or a seasoned artist drawing the intricate patterns of cacti, the arboretum offers countless opportunities to express your creativity.As a community hub, the arboretum hosts a variety of events that bring people together to celebrate nature and culture. From plant sales and seasonal festivals to art exhibits and musical performances, there’s always something happening that fosters a sense of community and shared experience. It is truly a treasure trove of natural wonders and educational opportunities — a place where you can immerse yourself in the beauty of the desert, learn about the intricate web of life that sustains our planet, and find inspiration in the diversity and resilience of nature. It’s a visit that promises to enrich your mind, soothe your soul, and deepen your connection to the natural world.

For details about visiting BYA and its programming, see their website here.

​​Golf enthusiasts often find themselves yearning for convenient, year-round access to their beloved sport. Recognizing this passion, we’re increasingly incorporating both indoor and outdoor golf amenities into our communities at Optima®. These facilities cater to our ardent golfer residents, but also encourage others to grab a club and exercise their curiosity!

The popularity of golf amenities reflects broader lifestyle trends among Optima® residents towards health, wellness, and leisure activities that can be enjoyed at home. In a world where convenience is highly valued, having access to such facilities right outside your door is a huge advantage — especially when these amenities are part of a comprehensive package of wellness and recreational facilities available in Optima® communities, including spas, fitness centers, and outdoor sports areas, ensuring that all our residents, not just golf enthusiasts, have access to a holistic lifestyle.

At Optima®, the integration of golf amenities is designed to blend seamlessly with the community’s wellness-forward lifestyle. Indoor golf simulators, a standout feature, allow residents to enjoy a round of golf regardless of the weather outside. These high-tech simulators offer a realistic golfing experience, complete with different course simulations, swing analysis tools, and even coaching software. It’s more than just a game; it’s a comprehensive improvement platform for beginners and seasoned golfers alike.

Outdoor putting greens complement these indoor facilities, providing a perfect setting for residents to practice their short game or enjoy a leisurely evening with friends and family. These greens are meticulously maintained, mirroring the feel of the best courses, and are often designed by renowned golf architects. They not only serve as a practical space for improving one’s golf skills but also enhance the aesthetic appeal of the community, contributing to the serene, green spaces that are a signature of Optima® buildings.

At Optima®, we recognize that amenities like golf facilities contribute to nurturing a community around shared interests. Regular tournaments and casual meet-ups organized at these golf amenities encourage social interactions among residents, allowing neighbors to connect, share tims, and socialize in a relaxed, enjoyable setting.

At Optima®, the commitment to providing high-quality, thoughtfully designed amenities is evident in every detail. From the choice of simulation technology in indoor golf facilities to the landscaping of outdoor greens, everything is chosen to deliver an exceptional experience. This attention to detail ensures that the amenities not only meet the practical needs of the residents but also exceed their expectations in terms of quality and design.