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100 Years of Bauhaus

This fall, we honor the historical significance of 2019, which marks 100 years since the Bauhaus movement was founded. 100 Years of Bauhaus, a centenary exhibition, gives us the opportunity to look back on a school of thought that has not only influenced our own design, but the design and thinking of the world for over a century. 

The Bauhaus School of Design was borne out of necessity 100 years ago during the harsh political climate of post-World War I Germany. Founded by architect Walter Gropius, the school sought to combat the rise of industrialist manufacturing that was swiftly outpacing human craft and comfort. The ease and speed at which product was created at that time had greatly diminished aesthetic value and the way that design affect those that interacted with it. Things were, quite literally, looking bleak.

The Bauhaus solution was to bring back craftsmanship, combined with fine arts to make it stronger. The school aimed to combine all art forms in order to create one unified piece of art that could bring a sense of beauty and wonder back to the viewer. The Bauhaus did this through a sharp focus on form, function and aesthetic, ultimately creating art products that were abstractly beautiful and evocative. 

Stacking Tables designed by Josef Albers.
Stacking Tables designed by Josef Albers.

Most notable products of the Bauhaus school were furniture and wallpaper — including Marcel Breuer’s tubular steel “Wassily Chair,” inspired by his bicycle, and Josef Albers’ stacking tables.

In 1933, the school was closed due to the increasing pressues of Nazi Germany, causing its students and members to disperse across the world. As the disciples of Bauhaus spread, so too did its unique theory and ways of thinking and creating. The last director of the Bauhaus before its closing, Ludwig Mies van der Rohe, came to Chicago, where he rethought and revitalized the architecture program and campus at Illinois Institute of Technology (IIT). Mies’ vision for IIT earned the school the title of “the second school of design,” with the Bauhaus being the first. His involvement at the Bauhaus heavily influenced the new architecture program at IIT, and therefore influenced David Hovey Sr., co-founder of Optima, as he studied there years later.

One can see the influence of the Bauhaus, Mies and the Modernist masters that came before us in the designs of Optima. Like the Bauhaus, we place a heavy emphasis on form and function in all that we design; and like Mies, our work places emphasis on open space and revealing materials. When Gropius first decided that the Bauhaus School of Design must involve all processes into the creation of one, higher art form, it set in motion the ideologies and design principles that have shaped who we are today.

Today, Bauhaus thoughts and designs continue to influence all fields of design — and if something isn’t made in the Bauhaus school of thought, it was probably made in counter-response to it. At Optima, we continue to be influenced by, and inspired by, the fascinating, careful and unique emphasis that the Bauhaus has brought to the way we create. 

The Playful Work of Alexander Calder

It’s no secret that we love color at Optima, and we carefully curate our interior furniture, textures and designs to reflect the vibrancy of our spaces. Our curated artwork is no exception, and throughout the halls of projects such as Optima Signature, Alexander Calder’s bright works greet residents with bold tones and distinct shape. A multimedia artist whose influence spans across decades, Calder’s work creates a meaningful connection to a rich piece of art history.

Alexander Calder holds up one of his mobiles.
Image courtesy of Sotheby’s.

Calder’s Past

Born in Pennsylvania in 1898, Calder came from a family of artists; his grandfather and father both had rich careers as sculptors and his mother was a professional portrait artist. Though his family had artistic roots, they supposedly did not want him to follow in their footsteps. Calder began studying mechanical engineering in New Jersey, bouncing between jobs all while still being inspired by create. By the 1920s, Calder had moved back to New York to pursue a career as an artist. 

Calder’s Artistic Career

After studying in New York, Calder moved to Paris where he studied, established a studio and met his future wife. While living in Paris, Calder joined the ever-growing network of avant-garde artists, including Fernand Léger, Jean Arp and Marcel Duchamp. Throughout his life, Calder maintained a strong connection to France, naming many of his works in French regardless of their location. After a lifetime of impactful creativity and exploration, Calder died unexpectedly of a heart attack in 1976, leaving behind an expansive and far-reaching legacy. 

Calder’s Legacy

Over his career, Calder produced a wide range of work, spanning from sculpture, to stage sets, paintings, prints and jewelry. Like previous generations of Calders, he was also a recognized large-scale sculptor. Flamingo, one of his more notable works in Chicago, adorns the Federal Plaza with beautiful form and the famous “Calder Red” color. We’re thrilled and honored to have the works of Alexander Calder throughout our buildings, and hope they bring a bright source of inspiration to those who view and enjoy them. 

 

Vertical Integration: The Optima Business Model

Reflecting back to 1978, one of the first pillars of the Optima promise was a dedication to a multidisciplinary approach. David Hovey Sr, then new to the architecture world, wanted to escape from the corporate red tape that surrounded a traditional architect-developer relationship. Oftentimes, he observed that bankers and corporations were given more power over specific projects and the integrity of the building was overlooked. His vision was that architecture would lead the process, and the first iteration of the Optima Business Model was born. 

Optima Biltmore Towers viewed from the courtyard, with each tower looming in the sky above

Our process is a vertical one; we oversee architecture, development, general contracting, sales brokerage, property management and support. Because we’ve built an integrated process and are involved with every step, we welcome potential challenges and take pride in seeing our projects through from start to finish. Our model gives us a distinct advantage over others in the industry, and allows us to have a flexible and fluid project timeline. 

From project inception to construction, we’re constantly working on ways to improve and adapt. During the construction of Optima Signature, our architectural team implemented strategies to improve efficiency, including condensing the coordination of mechanical, electrical, plumbing and fire protection systems, and producing documents on-site, reducing the process from days to hours. Originally scheduled for completion in February 2018, our vertical integration methods allowed the building to be completed in June 2017.

Even once a building is finished, we continue to be involved with and invested in our projects. We manage most of our multi-family properties, ensuring everything from amenities to retail spaces enrich the lives of their respective communities. Our intention is always to create a positive, lasting impact on our tenants, communities and environments, and our vertical integration model allows us to pursue that desire more fully. 

 

The Legacy of Ludwig Mies van der Rohe

Our story is influenced and molded by those that came before us. The vision for Optima was seeded during David Hovey Sr.’s time at the Illinois Institute of Technology (IIT), where he studied under the program built by modern architectural legend, Ludwig Mies van der Rohe. To understand where modern design is today, it’s insightful to look back on the legacy of Mies van der Rohe.

Ludwig Mies van der Rohe’s Farnsworth House, designed and constructed between 1945 and 1951.

Mies van der Rohe

Mies was a German-born architect and educator, born in 1886 in Aachen, Germany, with Chicago becoming his adoptive hometown later in life. One of the 20th century’s greatest architects, he designed with an emphasis on open space and revealing materials. His steel-and-glass aesthetic defined modern architecture; he himself referred to it as “skin-and-bones architecture.” Mies didn’t design with style in mind, but rather, considered the philosophy of design within the frame of functionalist and industrial concerns at the time. “Less is more,” the legendary aphorism, was first said by Mies in reference to his architectural work. 

The Barcelona Pavilion, designed by Ludwig Mies van Der Rohe
The Barcelona Pavilion, designed by Ludwig Mies van der Rohe and Lily Reich – the German Pavilion for the 1929 International Exposition in Barcelona, Spain.

Early Years in Europe

Destined for greatness, Mies’ first commissioned project (Riehl House) came to him at the age of 21 while he was working for Bruno Paul. What really set his design aesthetic apart, however, was the Barcelona Pavilion. Designed for the 1929 International Exposition in Barcelona, Spain, the temporary structure was the most powerfully pared-down building imaginable. Consisting of horizontal and vertical slab elements, it fulfilled the minimum requirements to define space — nothing has ever personified “less is more” in quite the same way. As Mies garnered attention, he became the director of the Bauhaus school of design in Germany in 1930. He remained there until the school closed in 1933 under the mounting pressure of the Nazi regime, and it was at this point in time that Mies took his leave from Europe.

An Educator and Architect in America

Mies arrived in the US in 1938, heralding in a new era for his life and the life of architecture in Chicago. He was head of the architecture department of IIT from 1938-1958, and when Mies’ position was announced, he was introduced by the one and only Frank Lloyd Wright himself. It was virtually unheard of for Wright to admire the work of another architect — and vocalize his admiration no less — but in his introductory speech, Wright said of Mies: “I admire him as an architect, respect and love him as a man. Armour Institute, I give you my Mies van der Rohe. You treat him well and love him as I do. He will reward you.” 

Wright knew what an influence Mies would have on IIT and on architecture. The period of transition allowed Mies to entirely redesign the school’s program and campus both — he “rationalized” the curriculum by returning to the basics. At IIT, students focused first on learning to envision and draw their creations, then master the features, functions and materials involved in building, in order to finally evolve as architects whose discipline was enmeshed with the fundamental principles of design and construction. 

A Lasting Legacy

Mies has left his mark in many places — along the Chicago skyline, across the IIT campus and on our work here at Optima.The fundamental principles behind Modernist design influence how we create and think here, and the innovative and groundbreaking thinking of Mies is something that we seek to embody in our everyday operations. To this legend, we say thank you for paving the way and inspiring us all. 

 

Optima Sculpture Spotlight: Kiwi

A subtle but enhancing feature of many Optima projects, our sculptures adorn courtyards, amenity floors and common spaces. David Hovey Sr’s devotion to space and form translates from architecture to three-dimensional pieces, which are placed throughout our buildings to add a distinct aesthetic flair to our Modernist spaces. 

Greeting both residents and visitors at the entrance of Optima Signature, the sculpture Kiwi was named after the same bird native to New Zealand, where David Hovey Sr was born. Although the sculpture is reminiscent of an animal, Hovey’s vision was something much more abstract. Starting out as a handful of freehand drawings, the sculpture was layered until it formed a tall, stacked piece. Set against the bold red of Optima Signature, Kiwi’s bright yellow color pops amidst the neutral-toned buildings within downtown Chicago. 

A yellow abstract sculpture, Kiwi, stands before Optima Signature.

The finishing touch on Kiwi’s Optima Signature location was installation; the base was carefully cemented into the ground to protect it from the bustle of downtown and the intense Chicago weather. Aside from its prominent location at Optima Signature, Kiwi is also featured at Relic Rock and Whale Bay House

David Hovey Sr’s passion for sculpture reflects our collective passion for enhancing the spaces we build and exploring new interpretations of form, color and design. Stay tuned for more features on our other sculpture pieces. 

A Brief History of The Courtyard

An iconic architectural design feature of many Optima projects, the courtyard is a long-beloved piece of home and history. A space designed for peace, socializing and beauty, the courtyard has a rich history that has led to its modern interpretations. 

It’s estimated that the first courtyard houses made an appearance around 6000BC in the Jordan Valley, used for purposes ranging from cooking, sleeping, working, gardening or even housing animals. Before courtyards, open fires were used within a central place in a home, with a small hole in the ceiling for the smoke to escape. Gradually, the holes became larger and evolved into open courtyards more similar to what exists today. 

Courtyards are an iconic staple in many cultures throughout the world, though they vary in style and function. The central uncovered area in Roman architecture was referred to as an atrium, and would often contain a central pool used to collect rainwater and a garden. In China, the courtyard was a central space for multiple homes and families, and used as a place for privacy and tranquility. The medieval European courtyard was used for working, gathering and protection. With such a rich and diverse history, it’s no surprise that the courtyard continues to withstand the test of time. 

A courtyard at one of the Optima homes in Arizona.

Traditionally, courtyard homes are prevalent in temperate climates, since the open space helps maintain a cool temperature. To take advantage of the functional and aesthetic benefits of the courtyard, many of our Arizona projects feature courtyard greenspaces. Our Arizona Courtyard House is even named after the feature that makes it unique; outside and inside flow together to create a seamless layout and beautiful views of the landscape.  The home is arranged with the main house to the south and east, and a fitness center and lap pool to the north creating a private courtyard in the center.

The essence of a courtyard is the physical expression of the concept of connection, and ours are built with the hope that they will provide a peaceful oasis in which residents can reconnect to their friends, family and the surrounding environment.

Modernism 101

At Optima, we are in perpetual pursuit of integrating the fundamentals of design while exploring new approaches. Our design process is rooted in the Modernist tradition, whose own roots go back to the middle of the 17th century.

Our design process is rooted in the Modernist tradition, whose own roots go back to the middle of the 17th century.

The First Modernist Structure

The Crystal Palace, designed by Joseph Paxton in 1851, is often regarded as the first Modernist structure. Created to house the Great Exhibition in Hyde Park, London, the exhibition palace showcased the premier components of Modernist architecture design: a sheet glass and structural metal exterior.

The Modernism Movement

However, the Modernist movement developed in the highly tumultuous and rebellious times of the early 18th century. Many people were disillusioned by the control and stagnancy of European culture, where the 19th century academic belief system reigned supreme. Much of art, architecture, literature and philosophy were rooted at that time in reality, with the highest and most respected forms of art being those that most closely mirrored realism in style. 

Modernism embraced disruption, particularly of realism and a culture bogged down by academic truths. Inspired by the groundbreaking philosophy of Freud and even by Einstein’s theory of relativity, Modernism sought to dismantle traditional forms and seek truth in new and progressive ways. Most important to Modernists was their freedom of artistic expression.

Modernism in Architecture

In architecture, progressive and liberated artistic expression came in the form of rejecting ornament and embracing minimalism. In direct contrast to the ornate stylings of Victorian architecture, Modernist architecture demanded that form follows function. Modernism in architecture was first and foremost a design principle, with style following after. Architects came at projects with an analytical approach to the function of buildings, and how they could create a structure to meet its purpose using rational, affordable materials. For this reason, many architects at the time believed Modernism could be the housing solution to end urban poverty. 

One of the most renowned Modernist architects is Ludwig Mies van der Rohethe man who changed the architecture program at IIT where Optima founder David Hovey Sr. studied. Mies was known for designing with clarity and simplicity, utilizing industrial steel and plate glass to define interior spaces. His minimal framework created unobstructed, free-flowing open space in his buildings. 

At Optima, we are constantly  inspired by the Modernist design philosophy. A large part of our design process is the utilization of ready-made materials, because as the owner, architect, developer and general contractor of all our own projects, function has never been more important. But most important to us is the idea of freedom — the freedom to innovate and express design in new and exciting ways. And like in Modernism, style inevitably follows.

The Optima Story: Over 40 Years of Passion

As a family-owned and operated business, we’re proud of our roots and our history. Since 1978, we’ve produced internationally-recognized, award-winning residential mixed-use developments and single-family homes. To understand our growth and progress, we fondly look back on our years in business and the Optima story. 

 

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A Modernist Beginning

Optima’s began when David Hovey Sr., our Co-Founder and Chief Executive Officer, was a student at the Illinois Institute of Technology. His mentor and teacher, Arthur Takeuchi, suggested the idea of forming his own business to bypass the red tape of traditional development. David Sr. wanted a process in which architecture was the center, while still retaining control over the ownership and development aspects of the process. And so, Optima was born. 

 

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Family Ties

As David Sr. began executing his early vision for Optima, Eileen Hovey, fellow Co-Founder and Chief Executive Officer, took her entrepreneurial spirit and charged ahead with marketing and sales. The two forged a unique path of architecture and development working in unison, which would eventually lead to the Optima Business Model. Over time, they were joined by David Hovey Jr. and Tara Hovey, who shared their passion for real estate, architecture and innovating for the future. David Hovey Jr. also introduced Optima DCHGlobal, a patented architectural system that further pushed Optima’s work in prefabricated housing towards the forefront of the industry. 

 

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Optima’s Future

At Optima, our past is critical to our future, keeping us grounded while inspiring us to move and progress forward. Even decades after our start, our values haven’t changed; we still believe in being bold, perfecting our process, learning from each experience, and creating spaces that improve the quality of life within our communities. From a two-person team to our dynamic, talented staff today, Optima continues to grow and thrive. 

For a more in-depth perspective on the Optima history from the Hovey family, check out Our Story.

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Maintenance Supervisor

Glencoe, IL





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