The Optima Connect Program

We believe that building community extends beyond architecture and design. Community is a crucial component to how we design our properties — ensuring that residents and neighbors alike feel more connected through what we do. In support of this, we created the Optima Connect program, which encourages truly holistic community connections.

Optima Connect is a program that offers exclusive benefits and discounts at local businesses. Like our Optimized Service program, the goal of Optima Connect is to provide an added everyday convenience that brings ease, comfort and joy to our residents. The program also serves to bolster local businesses and ramp up support, creating a friendly community ecosystem. 

Through Optima Connect at Optima Sonoran Village and Optima Kierland Apartments, residents can enjoy exclusive and luxury benefits such as BOGO tickets at Ballet Arizona, discounted fitness classes and up to 20% off at nearby restaurants — just to name a few. To peruse the full list of Optima Connect benefits available to Optima Sonoran Village residents, visit here.

Supporting community growth and connection amongst our residents and neighbors is something we care deeply about at Optima.  As Jamie Springer, Regional Manager in Arizona, explains:

It’s really made us a stronger part of the community. It’s a dual partnership that gives discounts to our residents and helps promote local businesses. We seek Optima Connect partners for events — especially virtual events right now, like mixology and cooking classes — to introduce residents to nearby businesses. We want residents to feel connected to the community outside of our buildings and create a neighborhood feel with places they can walk to.

From the Optima Connect program, to the careful and thoughtful selection process that goes into choosing retail tenants at our properties, we know that our relationship to the spaces around us deepens our sense of belonging. 

Pet-Friendly Amenities at Optima

Though 68% of all US households own a pet, finding a condo or apartment that allows pets can be quite the treasure hunt. And even when pets are allowed, there’s still a big difference between having a pet policy and being pet-friendly.

To overcome this challenge for renters and owners, pet-friendly buildings are including additional amenities or offerings that welcome and celebrate the community of pet-lovers and their furry companions. Particularly in urban areas, these pet-friendly inclusions become crucial to the convenience and happiness of animal owners and their pets.

At Optima, we constantly push ourselves to innovate and include exceptional features that elevate the resident experience, from installing pickleball courts to carefully choosing retail tenants that meet our residents needs. Over the past few years, improving the resident experience has also meant amping up our amenity offerings for oft-overlooked residents: our four-legged friends. Here’s a closer look at pet-friendly amenities at Optima:

Dog Park at Optima Sonoran Village
Dog Park at Optima Sonoran Village

Optima Sonoran Village

Situated in the heart of urban Scottsdale, Optima Sonoran Village makes the optimal home for pet-owners with the inclusion of a community pet park. Beyond this dedicated space, Optima Sonoran Village has several acres of open space with walking paths, making it the perfect place for a morning dog walk. Each apartment at Optima Sonoran Village also features a private terrace, so your pet can get some fresh air at any time of day, without you even having to leave home.

Dog park in the 7160 tower at Optima Kierland Apartments
Dog park in the 7160 tower at Optima Kierland Apartments

Optima Kierland Apartments

At Optima Kierland Apartments, our pet-friendly amenities at each tower include a dog park and pet spa. Residents and their pet companions can also make use of the sprawling green space that surrounds the properties, where getting exercise for your pet never requires going far and even better, each unit’s private terrace offers outdoor space right within the bounds of your own home. The community even features a pet spa, so after a day of play, you can make sure your furry companion comes back to your apartment sparkly clean.

 

Outdoor dog park at Optima Signature
Outdoor dog park at Optima Signature

Optima Signature

At Optima Signature, our package of pet-friendly extras includes both indoor and outdoor dog parks as well as grooming facilities. We’ve even gone so far as to choose retail tenant GoodVets for our community here — a choice made specifically to respond to residents’ needs. Beyond on-site pet-friendly amenities, Optima Signature’s proximity to the riverfront and lakefront make it easy to take an adventure into the city with your pet.

Particularly in urban areas, we recognize that finding the perfect space for your pets to thrive can be tough, so we strive to make our residents’ lives easier and more enjoyable — for people and pups alike.

The Evolution of Amenities

Location, location, location” has always been the sage advice in real estate, but experts think in the coming years, that may shift to “amenities, amenities, amenities.” In the industry arms race, amenities have skyrocketed to the forefront of renters ⁠— and buyers ⁠— minds in recent years. And with any trend, amenities is one that’s constantly evolving, growing and incorporating new ideas that ultimately lead to greater longevity. 

Navigating Recovery and a New Generation

After the housing market crash of 2007-2008, many people opted to rent rather than buy, whether it was out of preference or for financial security reasons. That change in preference, combined with the rise of millennials in the home buyer/renter market, placed new emphasis on the multifamily market. Millennials began to eschew the suburbs in favor of multifamily buildings in urban cores, and prioritized access to local amenities and public transportation. 

With the transition to multifamily properties, residents became more and more open to sacrificing a ‘traditional’ home in exchange for more shared amenity spaces. With amenity offerings spanning from the recreational (gyms, pools, sport courts) to the everyday-practical (libraries, coworking space) to health and wellness focused (spas, outdoor space), the trade-off is well worth-it to most. Amenities offer access to a lifestyle and a community focus that may be well beyond a given resident’s price range, creating increased opportunity within their own home while still remaining in budget.

The Sky Deck at 7140 Optima Kierland
The Sky Deck at 7140 Optima Kierland

Amenities at Optima

In our pursuit of designing impactful spaces, amenities at Optima have similarly evolved to meet the needs and expectations of our residents. As Optima Signature was underway, we saw that an increasing number of people were working from home, so we incorporated spaces to stay focused and inspired. Our amenity spaces at Signature are numerous, and they include a conference room, library, powered and connected seating areas (indoor and outdoor as well as business suites. A productive at-home office space is well balanced with 1.5 acres of amenities, creating the perfect balance of work and play for Signature residents. 

At our latest project, Optima Kierland Center, the amenities were designed to take advantage of the great outdoors and surrounding desert, both in common spaces and individual residences. Party rooms, fitness spaces, yoga and wellness spaces were designed to be indoor-outdoor, oftentimes using retracting glass walls to join the two. Though wellness amenities are common now, amenities at Kierland include spa-calibur steam rooms and saunas, a rooftop running track, pickleball and basketball courts, full-service fitness centers, and stunning panoramic mountain views to get residents excited to enjoy the outdoors. 

Ultimately, we love creating spaces that don’t just respond to trends, but truly meet the needs of the people who will interact with them daily. Amenities are just one of the ways we create a lasting impact and a fantastic living experience for our residents.

Creative Container Gardening

In cities throughout the country, container gardening is a staple in multifamily housing where space may be limited. And while at home during shelter-in-place orders, many were inspired to test out their green thumbs. We’ve always prioritized green spaces within our projects, from rooftop foliage to lush vertical landscapes, and we love to see our residents doing the same. For those looking to get creative with container gardening, here are a few ideas and inventions to help inspire:

Know Your Basics

This may seem like a no-brainer, but understanding factors like lighting, drainage and materials can drastically affect which plants thrive on a patio or terrace. You’ll also have to choose between annuals, perennials, herbs or greenery. And of course, consider your location. Plants that thrive in Arizona’s climate may not translate well into Chicago’s weather. Knowing your home’s plant hardiness zone can help you decide what to grow. 

Embrace Edible Greens

Don’t let growing your own food or herbs intimidate you; it can be done, even if you have limited space. In fact, gardening your produce in containers can actually help you control growing conditions and potential pests. Larger pots, proper drainage, and potting mix specifically designed for containers will help your efforts. For an extra growth boost, plant flowers that will attract pollinators. For more in-depth tips, the Old Farmer’s Almanac has extensive resources for all things container gardening. 

Try New Technology

It’s 2020, so gardening technology has evolved to meet your needs. If you travel often or forget to water your plants, invest in self-watering planters. If you want a show-stopping tower of plants,  The Farmstand takes container gardening to the next level, with options to grow 200+ varieties of plants with minimal user effort. Or if you want to keep track of the health of your plants from your smartphone, check out devices like the Parrot Flower Power

Whether it’s in Illinois or Arizona, our passion for bringing the outdoors inside serves to inspire and welcome. We hope it inspires our Optima community members to do the same. 

Wellness at Optima Kierland

As the residential real estate industry develops, amenities are becoming more in-demand, more inventive and more expansive. And wellness is a huge part of that growth. One study from March 2020 predicts that wellness is estimated to be a $4.2 trillion USD industry for the next generation of high-end homebuyers – forecast to grow at nearly twice the rate of the global economy. The amenity spaces we design for our properties are purposefully created for both community and individual wellness. We’ve previously covered wellness at Optima Signature, and today we review and explore wellness at Optima Kierland.

Green space at Optima Kierland
Green space at Optima Kierland

Embracing Nature

Located in the heart of Scottsdale, Arizona, Optima Kierland Center is comprised of 7120, 7140, 7160 and 7180, four buildings which together make a serene retreat from the North Scottsdale urban core. Both the individual residences and the vast amenity spaces feature stunning views of the surrounding desert, not to mention curated landscaping, hanging gardens and communal green space. More than six acres of open green space on the ground level create a park-like setting for the community, and also reduces ambient temperature to mitigate the heat-island effect. In fact, the landscaping actually creates a microclimate that lowers the ambient temperature from 5 to 9 degrees compared to surrounding sidewalks. The oasis-like greenspace of Optima Kierland keeps residents inspired, provides a closeness with the surrounding environment and celebrates the natural desert surroundings.

The Sky Deck and pool at 7120 Optima Kierland
The Sky Deck at 7120 Optima Kierland

Enjoying the Outdoors

Signature to Optima Kierland Center is the inclusion of a Sky Deck on each of the community’s towers. With panoramic views of the city, each Sky Deck also includes a wealth of amenity spaces, including heated pools, spa-grade plunge pools and saunas, indoor-outdoor yoga studios, rooftop walking and running tracks, entertaining spaces with barbecues, covered bars and counter seating, outdoor theater, lush landscaping and more.

Yoga studio at 7120 Optima Kierland
Yoga studio at 7120 Optima Kierland

Connecting with Community

As with all of our multi-family properties, fostering a strong sense of community is a top priority because we believe that connection fosters physical and emotional wellness. At Kierland Center, this intention manifests into the many communal amenity spaces, including fully outfitted sports areas, movie theaters, party rooms, game rooms, and state-of-the-art fitness centers. Each building also includes an exclusive Residents Club so neighbors can enjoy each other’s company regularly. 

In designing spaces around wellness, we inherently design spaces that bring people closer to each other, closer to their environment and closer to their own personal aspirations. Our people-centric approach is what fuels our passion and drives us forward to continue creating in thoughtful, meaningful ways.

Neighborhood Spotlight: Wilmette

The serene Chicago-suburbs neighbor of Evanston, Wilmette offers proximity to the hustle and bustle of the city while also serving as an oasis of coffee shops, local boutiques and expansive parkscapes. Wilmette is home to three of our communities, Lake Courts, 1618 Sheridan Road and Optima Center Wilmette, and today we’re spotlighting why we, our residents and our commercial tenants love this Chicago suburb.

Outdoor Leisure 

Bordered by Lake Michigan on the east and sprawling golf courses on the west, Wilmette is the perfect suburban hub for those that love leisurely outdoor activities. For lakefront fanatics, Gillson Park is an expansive reserve with beach access, perfect for swimming, sailing, picnicking, tennis, hiking and more. For casual and competitive golf hobbyists alike, Wilmette Golf Club is the best public golf course challenge in the area.

Bahai Temple. Credit: Teemu008 on Wikimedia Commons, icensed under the Creative Commons Attribution-Share Alike 2.0 Generic license

Cultural Institutions

No Chicago suburb is complete without the inclusion of a wide-ranging and diverse array of cultural institutions. Wilmette is the proud home to the Baháʼí House of Worship, one of only eight of its kind. The continental temple is an architectural marvel, worth the visit just to explore its gardens and interior and learn more about the faith. The Wilmette Historical Museum is also a fantastic local resource for learning more about the city’s story and roots.

Shopping and Dining

Wilmette’s central business district, conveniently located near public transportation, is a distinctively different shopping experience that includes an abundance of restaurants and specialty stores. Explore the Wilmette French Market, an outdoor shopping experience with produce, jewelry and more. Restaurants in the area include everyone’s favorite, Walker Bros. Original Pancake House, Convito Cafe and Market, Pescadero and countless more. 

Stay tuned for more neighborhood spotlights on our other Optima communities.

Neighborhood Spotlight: Phoenix

Home to Optima Biltmore Towers and a rapidly evolving city skyline, Phoenix is the vivacious and sprawling city capital of Arizona. Today we’re diving deep into why we love Phoenix, its endless pockets to explore and its bustling arts scene.

Phoenix Art Museum. Credit: Wikimedia Commons licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license

Arts and Culture

Phoenix is thriving in the arts and culture arena, with classic spots like the Phoenix Art Museum whose collection spans from the Renaissance era to the present day and the Heard Museum, showcasing American Indian art, to a burgeoning underground arts scene. Phoenix’s newest walkable arts district, Roosevelt Row, features urban murals, galleries from up-and-coming artists and is the home of First Fridays art extravaganza, a once-monthly neighborhood art crawl.

Taliesin West, designed by Frank Lloyd Wright. Credit: Teemu008 on Flickr Creative Commons, CC BY-SA 2.0 Deed

Architectural Treasures

We’re proud to put down roots in a city that has inspired Modernist architectural masters like Frank Lloyd Wright. Taliesin West is a cornerstone piece of Modernist architecture, designed by Frank Lloyd Wright as his winter home and school, and the now-home of the Frank Lloyd Wright Foundation. The city is also home to the futuristic desert home, Cosanti, designed by Wright’s seminal student, Italian architect Paolo Soleri. 

Desert Botanical Garden
Desert Botanical Garden. Credit: Simeon87 on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

R&R – Both Natural and Manmade

Phoenix also boasts unparalleled access to the natural gems of the Arizona landscape, with options like Desert Botanical Garden, Camelback Mountain (which is also right next to Optima Sonoran Village) and Papago Park all closeby to the urban oasis. When it comes to manufactured R&R, Phoenix is known too for its lush golf courses and luxury spas, where you can while away the day and recenter.

As we continue to expand in Arizona, we look forward to discovering more in our favorite places, and learning about new communities, too. Stay tuned for more neighborhood spotlights on our other Optima communities.

Neighborhood Spotlight: Evanston

Just north of Chicago, Evanston merges the best of city and suburban living with a quaint-yet-thriving downtown, ample access to public transportation, the Northwestern University campus and a prime lakeside location. The site of high-rise buildings downtown, beautiful historic houses on tree-lined streets, and several Optima condominiums (Optima Towers, Optima Views, Optima Horizons, 840 Michigan, North Pointe), today we’re diving into what makes Evanston a great place to call home.

Bahai Temple. Credit: Teemu008 on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license

Arts & Culture

While Chicago’s iconic museums are only a purple-line train ride away, Evanston is home to its own thriving local art scene. The Block Museum of Art at Northwestern University hosts dynamic and global art exhibits, while institutions such as the Mitchell Museum of the American Indian and the Halim Time & Glass Museum showcase unique exhibits of their own. Right next to Evanston, the Wilmette neighborhood is home to the Bahai Temple, a stunningly architected house of worship that’s worth a visit just for a summertime stroll through its gardens alone.

Shopping and Dining

Evanston’s downtown core is the proud home to hyperlocal boutiques and restaurants that range from traditional staples to niche experiences. For more adventurous shoppers, The Spice House is a global fresh-ground store going sixteen years strong, while Dave’s Down to Earth Rock Shop is a rock/jewelry/bead shop with a basement fossil museum. Meanwhile, Vintage Garage Chicago is a monthly flea market that takes place in the lot just next door to Optima Views. 

It’s also never hard to find a good bite to eat in Evanston, with fan-favorites like Found, a hot spot offering seasonal farm-to-table fare, and Dinkel’s Bakery, the only place to be on Fat Tuesday.

Urban Nature Experiences

With a prime lakeside location, naturally Evanston has an abundance of lush parks, beaches and lakefront trails perfect for strolling, jogging and biking. Evanston’s lakeshore is also home to the historic Grosse Pointe Lighthouse, an iconic landmark bordered by the beautiful Harley Clarke Mansion and Lighthouse beach. And closer to downtown, the Merrick Rose Garden offers temporary reprieve from streets and storefronts for those who want to stop and smell the roses.

Stay tuned for more neighborhood spotlights on our other Optima communities.

Staying Well at Home

In the face of adversity, nothing is more inspiring than seeing everyone come together and get creative pursuing at-home health and wellness initiatives. As we continue to explore new ways to stay active and entertained, here are a few of our favorite ways to staying well at home: 

Take a Digital Fitness Class

Keeping up your fitness routine — or establishing a new habit — is a great way to kickstart your morning and get those endorphins pumping. When it comes to digital fitness classes to help guide you, the options are endless. Good Housekeeping recently shared their all-encompassing list of 25+ free live stream workout classes to try while quarantined, including high-intensity boxing, toning dance parties, yoga, meditation and more. Our own Optima communities are hosting classes too — Optima Signature is putting on virtual fitness classes like pilates and core fitness through Chitown Trainer, while Optima Sonoran Village organized a patio workout series via the building’s Instagram

Organize an Online Meet-Up

Social distancing still allows for plenty of room to get creative with your social gatherings. Making the time to keep up with friends and family is a great way to boost your mood  — and theirs. The increasingly popular video conferencing platform Zoom allows up to 100 people in one meeting. Try gathering your coworkers for a digital happy hour, or getting your friends together for a creative themed night, such as a Chopped-inspired cooking challenge or a Bob Ross-style paint along.

Terrace at Optima Sonoran Village
Terrace at Optima Sonoran Village

Cultivate Your Green Thumb

Satisfy your spring fever and brighten up your home with your own personal garden. Gardening is a meditative task, and the result is lush greenery that is proven to boost your spirit. At Optima, many of our units feature private terraces, which are the perfect place for you and your new plant friends to soak up the sun. But even without an outdoor space, the rising container gardening trend allows anyone to have a green thumb at home. To help our residents get started, the property management team at Optima Sonoran Village even delivered a succulent plant to each unit.

As we continue to spend our days at home, finding ways to stay grounded and focusing on our wellness is as important as ever. Stayed tuned for more Optima features on at-home initiatives.

Neighborhood Spotlight: Optima Kierland Center

Architectural oasis Optima Kierland Center is the premier location for luxury living, located in North Scottsdale just steps away from all the action. The neighborhood itself is a vibrant urban core, where leisure and active living go hand-in-hand. Here are just a few of the best perks that come with living at Optima Kierland Center:

Abundant Upscale Shopping & Dining

Just next door to Optima Kierland Center and situated in the exclusive North Scottsdale Corridor, find your one-stop destination for shopping, dining and leisure. Kierland Commons is a sophisticated and, Scottsdale Quarter, an intimate outdoor shopping center that includes dining and drinking with Dominick’s Steakhouse and Sorso Wine Room, alongside an abundance of upscale shopping that includes Marine Layer, Vineyard Vines, West Elm and more.

World’s Finest Golf Destinations

Optima Kierland Center is surrounded by some of the world’s finest golf destinations. The area is marked by greens heralded as must-play locales for lovers of the sport, with The Westin Kierland Golf Club just around the corner. This ultra-luxury resort course offers a first-rate golf experience sure to please novices and experts alike. Also nearby is TPC Scottsdale, which hosts the annual Waste Management Open, also known as “The Greatest Show on Grass.”

The rooftop pool at 7180 Optima Kierland.
The rooftop pool at 7180 Optima Kierland.

A Premier Active Living Hotspot

Optima Kierland Center features four towers with stunning, uninterrupted 360-degree views of the surrounding landscape. Magnificent mountain views offer a sneak-peek at the array of outdoor activities awaiting residents. The community is surrounded by hundreds of miles of hiking and biking trails, as well as numerous nature parks. On days when you don’t want to venture out, Optima Kierland’s own set of exclusive amenities serve to further enhance personal well-being. Each building features an impressive array of luxury spaces, including rooftop pools, spas and saunas, outdoor entertaining areas, sculpture gardens, pet areas, outdoor running tracks, yoga studios, basketball courts, coworking areas and more.  

As we continue to expand in Arizona, we look forward to discovering more in our favorite places, and learning about new communities, too. Stay tuned for more neighborhood spotlights on our other Optima communities.

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