The Inception of IIT

Where we come from is a large part of who we are today, and Optima founder David Hovey Sr., FAIA is no exception. His long career as an architect is grounded in the education and mentorship that he found during his time at the Illinois Institute of Technology (IIT). Optima’s ties to the school run deep; David Hovey Jr. followed his father’s footsteps in passion and education, also attending IIT. To better understand our founder and our own story, we’re diving deep into the history and inception of the school that helped shape him.

Frank Wakeley Gunsaulus, the minister that gave the Million Dollar Sermon.
Frank Wakeley Gunsaulus, the minister that gave the Million Dollar Sermon. Photo in the Public Domain.

A Million Dollar Sermon

In 1890, Chicago minister Frank Wakeley Gunsaulus delivered the “Million Dollar Sermon.” In a church on the South Side, near the current site of IIT, Gunsaulus declared that with a million dollars, he could build a school where students from all backgrounds could prepare for meaningful roles in a changing industrial society. He believed that the students could learn in practice, not in theory taught at a school to “learn by doing.” 

In response to his vision, Philip Danforth Armour Sr. gave that million dollars. Armour’s money founded the Armour Institute, opened in 1893, a school that offered engineering, chemistry, architecture and library science courses. Two years after that in 1895, another school on Chicago’s south side opened; Lewis Institute offered liberal arts, science and engineering courses for co-ed classes.

47 years later, the Illinois Institute of Technology was created when Armour Institute and Lewis Institute agreed to merge together to form a stronger, singular school.

Mies and IIT

Two years before the merger and the inception of IIT, German architect Ludwig Mies van der Rohe joined the Armour Institute of Technology to head their architecture program and bring a new, rationalized curriculum. Once the new school was created by the two colleges joining, Mies was tasked with designing an entirely new campus for IIT, set apart by his distinct Modernist style in the surrounding urban environs. 

Coming from the Bauhaus, Mies brought with him a new way of thinking about architecture, design, form and function. Because his arrival came at a time of transition, he was able to share his belief system and help shape the curriculum that now makes IIT markedly unique. 

It is this distinctive series of events that led to the creation of this program, passed down from the Bauhaus, to Mies, to IIT, to David Hovey Sr. and David Hovey Jr., eventually shaping the way we think at Optima today. 

Giving Back: Optima Office Volunteer Project Spotlight

As part of our commitment to the communities where we work, Optima partners with local businesses and nonprofits that share our beliefs and passions. Recently, our Glencoe team volunteered for our third build with the Chicago chapter of Habitat for Humanity.

Founded in the 1970s, Habitat for Humanity is a nonprofit organization that helps families build and improve places to call home. Their investments in neighborhood and housing improvements aim to facilitate long term goals including civic engagement, social connections within communities and physical conditions of residential and commercial streets that reflect the pride of each neighborhood. 

Like Habitat for Humanity, we at Optima are passionate about building thriving communities. Our entire Glencoe office recently pitched and helped with a local project to help further Habitat for Humanity’s cause. Over the past three years, we’ve maintained a regular partnership with their projects and efforts because we believe that together, we can all work towards more strong and stable communities. 

To learn more about Habitat for Humanity or to learn how you can support their vision, visit their website

 

Inside Our Team: Construction

To fuel our vertically-integrated business model, Optima is composed of strong, multi-faceted teams that ensure an effective and efficient workflow throughout our projects. Ever since our inception, we have recognized the benefits of harnessing collaborative teams, and we’re not alone. According to Forbes, productive team environments are the new vision for successful and satisfying employment. Adaptability, trustworthiness and openness are key components in coordinating team actions and solving challenging problems. 

Now more than ever, teamwork is recognized as a critical part of successful work culture. Our construction team at Optima is no exception; the team is currently working on two buildings in Arizona, just wrapped up another project ahead of schedule and is growing in Illinois as we prepare for upcoming projects in the Chicago market.  

Construction at Whale Bay House, New Zealand
Construction at Whale Bay House, New Zealand

When asked about what makes their team amazing, here are some of the things our construction team members had to say:

“We understand what the needs of the job are and strive towards a common goal to get things done. If someone makes a mistake, they own the mistake and fix it themselves so they learn and grow from the experience.”

“We all pitch in and help one another. If one of us has a problem, we all have a problem and will work together to find an answer.”

“I love the team we have gathered; they are knowledgeable and willing to learn.”

“I absolutely have learned leaps and bounds! I found my passion. Similar to a child in a sugar shop, my brain is soaking up everything like a sponge! I smile just talking about decking, and vetting subs for new partnerships!”

With our holistic business model that encompasses architecture, development, general contracting, sales/brokerage, asset/property management, and shared services, each of our talented teams are part of what makes Optima great. Think you would be a good fit on the Optima team? Check out our current open positions to inquire about joining our team. 

 

TCN Chicago Equity Pledge

When women can take their seats at the table, businesses are more likely to reach their full potential. As a business comprised of strong women, Optima is unwavering about empowering women to pursue their passions and lead us towards a better and brighter future. We’re thrilled to partner with The Chicago Network (TCN) for their Equity Principles campaign to achieve gender equity across all levels of organizations, including leadership roles, by 2030.

Since 1979, The Chicago Network has called upon women to foster friendships, support one another, gather in community and empower each other to lead. By creating ongoing mentorship opportunities, partnering with area universities and hosting sessions and events for TCN members, the organization pushes for the betterment of Chicago’s women leaders. The Chicago Network’s latest initiative is The Chicago New Equity Principles, a pledge and toolkit that provides employers with clear, solutions-driven guideposts to create a truly equitable workplace. Through removing barriers, defining success, evolving culture, enhancing community and maintaining accountability, TCN challenges their partner organizations to move towards change. Aiming to achieve a 50% representation of women serving on company boards, as C-suite executives and in senior management roles throughout Chicago by 2030, the campaign seeks to embolden a new generation of leaders. 

As one of the early signers of the campaign, Optima is thrilled to support a cause so crucial to the growth of our organization. We are currently 46% female overall, 43% at the management level and 27% at the executive level. We are also led by an incredible female, Tara Hovey, our President and Chief Operating Officer. We’re off to a good start, and we’re proud of our commitment to meet the Chicago Network goals. 

For more information on the pledge, visit The Chicago Network’s website.

Vertical Integration: The Optima Business Model

Reflecting back to 1978, one of the first pillars of the Optima promise was a dedication to a multidisciplinary approach. David Hovey Sr, then new to the architecture world, wanted to escape from the corporate red tape that surrounded a traditional architect-developer relationship. Oftentimes, he observed that bankers and corporations were given more power over specific projects and the integrity of the building was overlooked. His vision was that architecture would lead the process, and the first iteration of the Optima Business Model was born. 

Optima Biltmore Towers viewed from the courtyard, with each tower looming in the sky above

Our process is a vertical one; we oversee architecture, development, general contracting, sales brokerage, property management and support. Because we’ve built an integrated process and are involved with every step, we welcome potential challenges and take pride in seeing our projects through from start to finish. Our model gives us a distinct advantage over others in the industry, and allows us to have a flexible and fluid project timeline. 

From project inception to construction, we’re constantly working on ways to improve and adapt. During the construction of Optima Signature, our architectural team implemented strategies to improve efficiency, including condensing the coordination of mechanical, electrical, plumbing and fire protection systems, and producing documents on-site, reducing the process from days to hours. Originally scheduled for completion in February 2018, our vertical integration methods allowed the building to be completed in June 2017.

Even once a building is finished, we continue to be involved with and invested in our projects. We manage most of our multi-family properties, ensuring everything from amenities to retail spaces enrich the lives of their respective communities. Our intention is always to create a positive, lasting impact on our tenants, communities and environments, and our vertical integration model allows us to pursue that desire more fully. 

 

Community Growth and the Importance of Retail Space

At Optima, we don’t just construct buildings, we create communities. At every step of our process, from selecting location, to construction, to leasing and renting out our retail space, we make decisions leveraging what we can provide to enhance our residents’ lives and the lives of the people in the surrounding neighborhood. 

At Optima Signature in Chicago, our retail tenants include Egg Harbor Cafe, Guidepost Montessori School, RUNAWAY Fitness, Bedazzled Nails and GoodVets. These amenities enhance the lives of our residents and neighbors, creating onsite amenities and vibrant gathering places that encourage connection and socialization. Not only are our retail tenants adding to Optima Signature, but they contribute to the greater Streeterville community Egg Harbor is a beloved breakfast staple in the Chicago suburbs, and their Optima Signature location will be their debut in downtown Chicago. And Guidepost Montessori School was the first of its kind for the neighborhood.

At Optima Sonoran Village in Scottsdale, one of our retail tenants, Kaleidoscope Juice, has become a place where people can meet old and new friends over a meal, juice or coffee throughout the day. Residents might meet someone in the gym at Optima Sonoran Village and decide to reconvene on their patio — having the retail space to gather deepens connections within the community, allowing residents to get to know their neighbors. 

When selecting our tenants, it’s vital to our mission that the retail we bring to our communities is additive, contributing new spaces for our residents to use and bringing much needed and desired resources to the neighborhoods we call home.

 

The Optima Story: Over 40 Years of Passion

As a family-owned and operated business, we’re proud of our roots and our history. Since 1978, we’ve produced internationally-recognized, award-winning residential mixed-use developments and single-family homes. To understand our growth and progress, we fondly look back on our years in business and the Optima story. 

 

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A Modernist Beginning

Optima’s began when David Hovey Sr., our Co-Founder and Chief Executive Officer, was a student at the Illinois Institute of Technology. His mentor and teacher, Arthur Takeuchi, suggested the idea of forming his own business to bypass the red tape of traditional development. David Sr. wanted a process in which architecture was the center, while still retaining control over the ownership and development aspects of the process. And so, Optima was born. 

 

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Family Ties

As David Sr. began executing his early vision for Optima, Eileen Hovey, fellow Co-Founder and Chief Executive Officer, took her entrepreneurial spirit and charged ahead with marketing and sales. The two forged a unique path of architecture and development working in unison, which would eventually lead to the Optima Business Model. Over time, they were joined by David Hovey Jr. and Tara Hovey, who shared their passion for real estate, architecture and innovating for the future. David Hovey Jr. also introduced Optima DCHGlobal, a patented architectural system that further pushed Optima’s work in prefabricated housing towards the forefront of the industry. 

 

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Optima’s Future

At Optima, our past is critical to our future, keeping us grounded while inspiring us to move and progress forward. Even decades after our start, our values haven’t changed; we still believe in being bold, perfecting our process, learning from each experience, and creating spaces that improve the quality of life within our communities. From a two-person team to our dynamic, talented staff today, Optima continues to grow and thrive. 

For a more in-depth perspective on the Optima history from the Hovey family, check out Our Story.

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Maintenance Supervisor

Glencoe, IL





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