Tag: Modernism

Working From Home at Optima

Posted on by Nancy

At Optima, we’ve always been dedicated to building communities that provide a balanced lifestyle for our residents. From carefully curated retail partners to an abundance of outdoor space, we thoughtfully incorporate elements that respond to the needs of our residents. With the recent rise in remote working, and in celebration of National Work from Home Week, this week we’re honing in on how residents can best utilize Optima communities to support their remote productivity.

Private huddle rooms and work tables at Optima Kierland Apartments
Private huddle rooms and work tables at Optima Kierland Apartments

Dedicated, At-Home Work Spaces

Across all of our properties, from Arizona to Illinois, we incorporate a dedicated work-from-home space within each apartment. As we learned earlier this year, curating a distinct work zone at home improves productivity and limits distractions. The designs of our buildings also lend themselves to staying focused. The abundant floor-to-ceiling glass windows in each Optima building invites in plenty of natural light. Studies show that exposure to sunlight helps regulate sleep cycles, and our well-restedness therefore contributes to more satisfied, productive workdays. And the beautiful views in both Arizona and Chicago don’t hurt either. 

Business Suite at Optima Signature
Business Suite at Optima Signature

Business-Centric Amenities

If ever you need a change of pace from your in-home workspace, our communities offer an abundance of business-centric amenities to meet your every need. Optima Signature, Optima Sonoran Village and Optima Kierland Center all feature on-site conference rooms and business rooms, and the new tower at Optima Kierland Apartments even features private huddle rooms with work spaces. Optima Signature and Optima Sonoran Village also both offer their own on-site business suites. 

Celebrating Live-Work-Play Balance

Optima’s on-site retail tenants offer the perfect midday spot, whether it’s to break up your workday or to provide a setting for your next lunch meeting. At Optima Signature, Egg Harbor Cafe provides not only the perfect place for lunch (meetings), but you can meet over breakfast too! Meanwhile, at Optima Sonoran Village, Kaleidoscope Juice is the perfect place for a quick break or a longer breakfast or lunch occasion. Or, for those having a busy day, Optima Signature also boasts onsite concierge and room service, ready to serve all your needs.

At times, work can be stressful, but we’re here to help make each work day easier, more comfortable and more enjoyable. 

The Sky Deck at Optima Kierland

Posted on by Nancy

When you live in the middle of a gorgeous desertscape, nothing beats scenic views of the surrounding mountains. Optima Kierland is nestled in the middle of North Scottsdale’s urban core, but we still wanted residents to relish the nearby nature. Each building at Optima Kierland includes a signature Sky Deck, which doesn’t just include spectacular views; they also house a range of unique, extensive amenities.

The Sky Deck at 7180 Optima Kierland
The Sky Deck at 7180 Optima Kierland

It’s no secret that amenity spaces are a growing expectation in the real estate world, and we pride ourselves on innovating with our amenities while also paying homage to the surrounding environment. Each of Optima Kierland’s towers overlooks underpassed, panoramic mountain views, and the amenity spaces keep residents active, inspired and entertained. Signature Sky Deck amenities include heated lap pools, lounge areas, and glass-enclosed sauna for a spa-like experience. Spas and a rooftop yoga studio offer additional methods for a little R&R. For al fresco fitness, the new Sky Deck’s rooftop running and walking tracks.. And for entertaining friends and family, the fire pits, barbecues, bars and outdoor theaters are perfect for coming together. 

Across all four buildings in Optima Kierland, each Sky Deck exemplifies our dedication to inventive, distinctive amenity spaces that leave a lasting impact on our residents. Because our communal spaces are focused on both physical and emotional health, they promote a balanced, engaging and fun lifestyle. For us, amenities aren’t just selling points; they allow us to truly improve the lives of those living in our spaces. 

Chicago’s Bauhaus Movement

Posted on by Nancy

With aligning principles, artists and aesthetics, our practice of Modernism and the Bauhaus movements often overlap. Chicago’s Bauhaus movement offered unique contributions to the city’s growth, and continues to inspire. Today, we dive into its past and its present impact. 

Troubled Beginnings

During WWII, many artists and instructors involved with the Bauhaus movement were forced to flee Germany (you can read a more in-depth history on our past blog post,100 Years of Bauhaus.) A group of instructors took refuge in the United States, a few taking particular interest in Chicago and the Midwest. Among them was László Moholy-Nagy, who was enlisted by the Chicago Association of Arts and Industries to help open a similar Bauhaus school to attract talent. With Moholy-Nagy’s eccentric leadership, The New Bauhaus was born.

Chicago Landscape #26, 1964, Art Sinsabaugh. Courtesy of the Art Institute of Chicago
Chicago Landscape #26, 1964, Art Sinsabaugh. Courtesy of the Art Institute of Chicago

An Expansive Practice

Considering its widespread impact on the art world and Chicago, The New Bauhaus was a short-lived school, its formation filled with dramatic disagreements between leadership and changes in locations. Moholy-Nagy and other teachers built an atypical educational experience that produced eccentric, groundbreaking artists; however, the work they produced wasn’t particularly practical or profitable. After his death, the school was absorbed by the Illinois Institute of Technology and transferred to the care of Ludwig Mies van der Rohe.

Despite its turbulent trials, Chicago’s New Bauhaus school influenced many artists and industries, ranging from textiles and furniture to photography and sculpture. Ludwig Hilberseimer, another German immigrant, made notable strides in urban planning. Nathan Lerner and Art Sinsabaugh  helped define the visual culture in Chicago. Emmett McBain had a remarkable impact on the representation of Black Americans in advertising. Often overlooked through the lens of history, the women active in Chicago’s Bauhaus movement had impactful careers as well, from Marion Mahony Griffin’s architectural and planning work and Elsa Kula’s colorful, eye-catching work. 

From architecture and urban design to painting and sculpture, the legacy of the Bauhaus is evident throughout Chicago. And ultimately, its relationship with Modernism naturally means it’s also reflected in our own buildings and sense of design. 

Modernist Graphic Design

Posted on by Nancy

Modernism is one of our cornerstones at Optima; it informs everything from our designs to our methodologies. And though the movement is often talked about in reference to architecture, art, sculpture and interior design, Modernism also had a significant impact on graphic art. Today, we’ll dive into Modernist graphic design and its impact on visual communications.

Changes in Vienna

By the end of the 19th century, artists were growing tired of traditional, conservative forms of art. In Vienna, a group of artists led by Gustav Klimt dubbed themselves the Vienna Secession and broke away from the artistic institutions in Austria’s capital at the time. The group explored uncharted territory in form, composition and expression, sparking similar experimentations in other nearby countries such as France and Germany. Rich paint strokes and realism translated into flat color and stylistic typography, expressions that would pave the way for graphic art. 

Army recruiting poster, designed by James Montgomery Flagg, 1917
Army recruiting poster, designed by James Montgomery Flagg, 1917. Image in public domain.

The World at War

When World War I began, graphic design was already used for commercial, corporate and aesthetic purposes. Its new role would be political, used in posters and propaganda during the war. Advancements in mass color printing allowed for efficient production of messages to raise funds, encourage enlistment and boost morale. The turmoil and challenges faced in both World Wars would ultimately inspire the first wave of true Modernism within graphic design. 

Poster designed by Herbert Bayer, 1930
Poster designed by Herbert Bayer, 1930. Credit: kitchener.lord on Flickr Creative Commons, CC BY-NC-ND 2.0 Deed

Modern Experiments

Across Europe and in America, graphic designers took inspiration from broader artistic movements such as Cubism, Futurism, De Stijil and Surrealism. In Germany, the Bauhaus movement also had a significant impact on graphic design; thick lines, primary colors and disrupting white space were just as striking in 2-D format as they were in architecture or sculpture. Eventually, Modernist design was defined by abstract expression, bold type and primary colors and shapes. These designers approached the work objectively, emphasizing the rational over the expressive (and emphasizing the classic Modernist belief that form follows function). 

As the Nazis rose to power in the 1930s, Modernist experiments in all practices were denounced, and many artists, architects and designers immigrated to the United States. Although Modernist design was disrupted in its growth, it remains one of the most impactful movements in the history of graphic design. Even our own website has elements of Modernist designs with asymmetry, primary colors and bold typography. Every facet of Modernism inspires what we do, from architecture and sculpture, to the graphic arts. 

The Optima Connect Program

Posted on by Nancy

We believe that building community extends beyond architecture and design. Community is a crucial component to how we design our properties — ensuring that residents and neighbors alike feel more connected through what we do. In support of this, we created the Optima Connect program, which encourages truly holistic community connections.

Optima Connect is a program that offers exclusive benefits and discounts at local businesses. Like our Optimized Service program, the goal of Optima Connect is to provide an added everyday convenience that brings ease, comfort and joy to our residents. The program also serves to bolster local businesses and ramp up support, creating a friendly community ecosystem. 

Through Optima Connect at Optima Sonoran Village and Optima Kierland Apartments, residents can enjoy exclusive and luxury benefits such as BOGO tickets at Ballet Arizona, discounted fitness classes and up to 20% off at nearby restaurants — just to name a few. To peruse the full list of Optima Connect benefits available to Optima Sonoran Village residents, visit here.

Supporting community growth and connection amongst our residents and neighbors is something we care deeply about at Optima.  As Jamie Springer, Regional Manager in Arizona, explains:

It’s really made us a stronger part of the community. It’s a dual partnership that gives discounts to our residents and helps promote local businesses. We seek Optima Connect partners for events — especially virtual events right now, like mixology and cooking classes — to introduce residents to nearby businesses. We want residents to feel connected to the community outside of our buildings and create a neighborhood feel with places they can walk to.

From the Optima Connect program, to the careful and thoughtful selection process that goes into choosing retail tenants at our properties, we know that our relationship to the spaces around us deepens our sense of belonging. 

Chicago’s Public Art: Joan Miró’s Chicago

Posted on by Nancy

Our reverence for sculpture and for the cities in which we operate collide to create a deep appreciation for the public art of Chicago. And as we explore the craft in the city we love, we’re doing deep dives into famous public works from downtown to vibrant neighborhood pockets. This week, it’s all about Joan Miro’s Chicago.

History of Miro’s Chicago

This iconic sculpture by iconic artist Joan Miro was first titled The Sun, The Moon and One Star but is known now as Miro’s Chicago. Originally, Miro was commissioned by Brunswick Corporation in 1969 to design a sculpture, but the project halted when Brunswick withdrew funding. In 1979, Chicago’s first female mayor Jane Byrne reinvigorated the project, promising to fund the first half of the project if others would commit to funding the second half. Together, foundations, institutions and individuals rallied to commit that final stretch of funding, and Miro himself reduced the cost of construction by completely donating his design to the city. It’s only appropriate, then, that Miro’s Chicago is an iconic fixture in the city, as it was brought to fruition by collaborative and impassioned locals.

Visiting Miro’s Chicago

The sculpture is tucked modestly away in a narrow plaza between the Cook County Administration Building and the Chicago Temple Building in Chicago’s downtown financial district. The plaza, known as Brunswick Plaza, is directly south of the Daley Center and nearly directly south of another iconic Chicago public art piece, the Chicago Picasso. 

Miro’s Chicago, in its modest and peaceful crevice downtown, makes for a serene location for local workers to have lunch outside. The concrete, bronze and ceramic tile façade towers to almost 40 feet tall, and its curving figure has earned the nickname “Miss Chicago.” The large pedestal beneath the sculpture invites passerby to sit and marvel — either at the statue above, or the striking Chicago architecture even farther above. As a piece of public art, it does exactly what we at Optima know and love sculpture for: it elicits an emotional experience from its viewer, while activating the incredible architectural space around it.

The Work of Piet Mondrian

Posted on by Nancy

Piet Mondrian is widely regarded as one of the greatest artists and theoreticians of the 20th century. His boldly abstract works exemplified the pinnacle of Modernism’s bare bones, so much so that design historian Stephen Bayley once said, “Mondrian has come to mean Modernism.” Just what shaped Mondrian’s mindset, and what led him to the farthest reaches of abstract art?

The Life (and Work) of Piet Mondrian

Piet Mondrian (Pieter Cornelis Mondriaan) was born in the Netherlands in 1872 into a strict Protestant upbringing. His life was tinged with spirituality even after he left his religious childhood in favor of art school at the Academy for Fine Art in Amsterdam in 1892. His art began as heavily inspired by the surrounding Dutch landscape and impressionist style, including subjects like windmills, rivers and fields. These representational works had Mondrian dabbling in pointillism and the vivid colors of Fauvism.

Throughout the early 20th century, his style evolved to depict abstract trees in broad, sweeping fields. In these paintings, he began experimenting with primary color palettes and emphasizing form over content. In 1908, Mondrian encountered theosophicalism, and this continued search for spiritualism in many philosophies greatly influenced his artistic thinking moving forward.

 

Composition en rouge, jaune, bleu et noir, Piet Mondrian, 1921
Composition en rouge, jaune, bleu et noir, Piet Mondrian, 1921. Photo in Public Domain.

Once Mondrian moved to Paris in 1911, he became fascinated with the avant-garde. Influenced by Picasso and George Braque, his paintings began to lean towards geometric shapes and interlocking planes, naturally absorbing Cubist influence. From there, the iconic Mondrian pieces emerged that we’re all so familiar with. His renowned style appeared in 1920, with bold lines and geometric shapes filled with vibrantly hued primary colors (hues which he always mixed himself).

Even after Mondrian left Paris in 1938 to escape rising facism, he continued to refine his geometric, abstract compositions in London and New York, where he lived out the rest of his life. His celebration of simplicity and form was more than just an art form — it was a philosophy. In his own words, Mondrian described it:

I believe it is possible that, through horizontal and vertical lines constructed with awareness, but not with calculation, led by high intuition, and brought to harmony and rhythm, these basic forms of beauty, supplemented if necessary by other direct lines or curves, can become a work of art, as strong as it is true.

Pickleball 101

Posted on by Nancy

With lifestyle integral to condominium and apartment living, at Optima we love to amp up our amenities to the next level. We’re always on the lookout for cutting edge trends and amenities that will cater to our residents’ lifestyles and interests. So when we noticed the increasing popularity of pickleball in the southwest, we happily adapted to incorporate an indoor pickleball court at our latest project, 7180 Optima Kierland. For those that aren’t familiar with the sport, here’s a little pickleball 101:

Pickleball 101

Visually, pickleball appears quite similar to tennis. Played on a badminton-sized court with a modified tennis net, the sport is a combination of many elements of tennis, badminton and ping-pong. Players use a paddle and a plastic ball with holes, and can choose to play as singles or doubles. Originally, pickleball paddles were made with wood, but have evolved as the sport has gained popularity to be made primarily of lightweight composite materials such as aluminum and graphite. As for the holey ball, holes number 26-40 and the ball can come in a variety of colors but must be solid to meet official international specifications.

Playing Pickleball

In gameplay, the ball is served with an underarm stroke below waist level in an upward arc aimed diagonally. Initially, only the serving side may score a point. A point is earned when one side commits an infringement of the rules, or a fault. Faults include not hitting in the opponent’s diagonal court, not hitting beyond the net, not hitting the ball before the second bounce, hitting the ball out of bounds, among others. Serving alternates players, and points can be scored equally throughout the remainder of gameplay. Watch a full video tutorial on playing pickleball here.

A Brief History of Pickleball

Why call it pickleball? It goes without saying that no pickles are actually involved in the sport. Originating in 1965 on Bainbridge Island, pickleball was the DIY invention of three dads attempting to reinvigorate summertime activities but lacking in proper supplies. The three dads, Joel Pritchard, Bill Bell, and Barney McCallum, claim two separate origin stories for the sport’s name. According to Pritchard’s wife, it was named after pickleboats. According to McCallum, the Pirchards had a dog named Pickles, who would chase after the ball, and served as inspiration for the new game’s name. 

Pickleball is truly a sport for everyone, and we hope to cultivate new pickleball fanatics in our communities with the unique amenity.

A Brief History of the Green Roof

Posted on by Nancy

A cornerstone of Optima design is the integration of sustainable and enjoyable green roofs. Since our inception, we’ve honed our techniques and evolved our green roofs to be cutting edge additions to each community and its environment. As we reflect on the growth of our own approach to the craft, we’re reflecting on green roof evolution overall with a brief history.

The green roof at Optima Biltmore Towers
The green roof at Optima Biltmore Towers

A Quick Background on the Green Roof

A green roof (also sometimes called a living roof) is a roof of a building that is partially or completely covered with vegetation. This vegetation is often supported with a growing medium and planted over a waterproofing membrane, and can include additional layers such as a root barrier, drainage and irrigation systems as more complex components. Green roofs are aesthetic and also highly functional building components, serving to absorb rainwater, provide insulation, create a habitat for wildlife, lower urban air temperatures and mitigate the heat island effect. 

The green roof at Camelview Village
The green roof at Camelview Village

A Brief History of the Green Roof

Green roofs date back thousands of years. In ancient times, green roof structures began as sod roofs above caves, with “rooftop” earth and plantlife used for agricultural, dwelling and ceremonial purposes. The downfall of these sod roofs was a lack of protection against burrowing animals and lack of waterproofing ability. Inarguably, the most famous (and most sophisticated) ancient green roofs were the Hanging Gardens of Babylon, one of the Seven Wonders of the Ancient World, constructed around 500 B.C. Built over arched stone beams, the hanging gardens were indeed waterproofed by the inventive layering of reeds and thick tar. 

Modern green roof technology blossomed in the 1960s, when Germany pioneered new, reliable technology that provided sophisticated irrigation and protection against roof ingress. With its invention, Germany was able to market and develop the new green roof technology on a large scale like never seen before.

There are two types of green roofs: intensive and extensive. Intensive green roofs have deep soil layers, widely varied plantlife and increased weight-bearing and stress load (therefore requiring higher maintenance). Extensive green roofs have thin soil depth and less layers, a simplicity that allows for easier maintenance and makes them the more accessible option. In the 1980s, the widespread introduction of extensive green roof technology further propelled the practice. The dynamic and customizable technology means that buildings have the option of choosing which green roof is right for them, and therefore a larger population can take part in the sustainable practice of growing green roofs.

Green roofs have certainly evolved since their inception, and we can’t wait to see what new innovations in the coming years will bring for design, architecture and sustainability. 

Modern Design for Your Home

Posted on by Nancy

Recently, we explained what exactly makes up Modern furniture and how to spot it. But what if you’re looking to bring a bit of Modernism into your own space? Considering our own affinity for Modern pieces and design, we love seeing the style applied across homes, condominiums or apartments. So if you’re looking for tips on modern design for your home, here’s where to start:

Form Follows Function

Modernism’s top rule is “form follows function,” essentially meaning that any decor or furnishings should reflect its intended purpose. Anything that doesn’t have a practical purpose can be eliminated, so Modern spaces are often very minimal. However, Modernism also celebrates the expression of form. Le Corbusier lounges or Barcelona chairs all embrace unique shapes and features in bright, joyful colors. Look for pieces that explore color, textures, and material, all while staying functional. 

Colorful modernist furniture and courtyard view at Optima Sonoran Village
Courtyard view at Optima Sonoran Village

Bring the Outside Inside

Modernist architecture celebrates expansive windows and natural light, as do Modern interiors. Keep windows unobstructed when possible, and keep any blinds or curtains minimal in color. If you feel inspired by the green space at Optima, get a few houseplants to add pops of green. Or if your seasonal weather cooperates, get creative with container gardening. 

Contemporary vs Modern

Contemporary and Modern are often confused when dealing with interior design, but it’s important to note the different. Contemporary style isn’t attached to any specific era; it changes as time evolves. So Contemporary design would currently refer to anything in demand in 2020. Whereas Modern design specifically refers to a movement in art, design, architecture and of course, furniture. 

If you want to hunt for Modern pieces to add to your own home, here are a few shop recommendations to check out. Or even better, peruse your local thrift store or furniture restoration shop for truly authentic Modern furniture and decor.

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