Team Member Spotlight: Hunter Gross

Our buildings and communities wouldn’t thrive without our incredibly talented team members, especially in a year where maintaining clean and safe spaces feels more important than ever. We recently sat down (virtually) with Hunter Gross, the Maintenance Supervisor at Optima Sonoran Village, to talk about how his work makes a difference in our Arizona community. 

Tell us a bit about your background and the role you play at Optima.

Out of high school, I went into the construction field and from there I went into a maintenance and cleaning supervisor role in Phoenix. After that, I ended up at Optima. I’ve been here for a year and three months; for a year as a technician, then promoted to supervisor for our Sonoran Village property. In my role as supervisor I am responsible for hiring, training, and guiding our service technicians; we can see 30-40 new service tickets daily and we have a 24-hour completion goal. I am responsible for ensuring service is completed to the Optima standard which often includes following up on many different work orders to see that the residents were satisfied. 

What drew you to Optima initially, and what’s kept you working there?

I tend to get bored with day-to-day tasks, but working at Optima gives me different challenges that set a nice change of pace, which keeps me engaged. I also have a team that helps me problem solve, oftentimes working with other Optima teams to find better solutions. Especially this year with the pandemic, everyone was ready and willing to work together. 

How does maintaining the buildings at Optima differ from other properties/buildings?

Optima’s design and materials sets them apart and makes them unique; concrete and exposed steel beams often present challenges when making additions or repairs. Thankfully, Optima is structured so we can communicate with the architecture and design team to help determine the best solutions. 

Optima’s properties are also very large-scale. Even regular, preventative maintenance takes a longer time since they’re so spread out and populated. We have five different buildings just across Sonoran Village, and just transporting tools from one to the other is a process. 

Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you’ve done at Optima?

Definitely our “there’s a solution to every problem” value.  Especially in our line of work, we’re always trying our best to find solutions to even minor issues. And whether it’s the architecture, construction or design teams, we have a ton of resources at Optima that allow us to problem solve. This year in particular, that seems more important than ever. 

Celebrating World Architecture Day

Since 1996, the first Monday of October has been reserved for celebrating the practice and artistry of architecture. First established at the International Union of Architects Congress held in Barcelona, Spain, World Architecture Day marks a time to reflect on the potential of architecture; how it affects people, cities and societies. 

As part of our commitment to lasting impact, we don’t take this responsibility lightly. We truly believe architecture has the potential to change lives and we’re constantly inspired by the past, present and future of the industry. This year, the International Union of Architects (UIA) — representing the world’s 3.2 million architects — dubbed the theme of World Architecture Day 2020 as “Toward a better urban future.” Panelists on a global webinar will discuss challenges facing today’s cities such as housing, air quality and public spaces. Through coming together to solve these problems, we can enhance the human experience across the world. 

Optima team participating in the marshmallow challenge
World Architecture Day 2019 at the Glencoe Office

Although we take this day for reflection and contribution to the architecture world, we also love getting our team involved in celebrating. Last year, some of our Chicago office competed in the marshmallow challenge to put their architecture skills to the ultimate test. From architects to accountants to property managers, our staff raced to see who could build the tallest tower out of spaghetti and marshmallows. Luckily, the architects proved their expertise, coming in at first place — but accountants followed closely in second place! This year, we’ll be celebrating individually while working from home. 

From all of us to our fellow architects, Happy World Architecture Day! 

Pickleball 101

With lifestyle integral to condominium and apartment living, at Optima we love to amp up our amenities to the next level. We’re always on the lookout for cutting edge trends and amenities that will cater to our residents’ lifestyles and interests. So when we noticed the increasing popularity of pickleball in the southwest, we happily adapted to incorporate an indoor pickleball court at our latest project, 7180 Optima Kierland. For those that aren’t familiar with the sport, here’s a little pickleball 101:

Pickleball 101

Visually, pickleball appears quite similar to tennis. Played on a badminton-sized court with a modified tennis net, the sport is a combination of many elements of tennis, badminton and ping-pong. Players use a paddle and a plastic ball with holes, and can choose to play as singles or doubles. Originally, pickleball paddles were made with wood, but have evolved as the sport has gained popularity to be made primarily of lightweight composite materials such as aluminum and graphite. As for the holey ball, holes number 26-40 and the ball can come in a variety of colors but must be solid to meet official international specifications.

Playing Pickleball

In gameplay, the ball is served with an underarm stroke below waist level in an upward arc aimed diagonally. Initially, only the serving side may score a point. A point is earned when one side commits an infringement of the rules, or a fault. Faults include not hitting in the opponent’s diagonal court, not hitting beyond the net, not hitting the ball before the second bounce, hitting the ball out of bounds, among others. Serving alternates players, and points can be scored equally throughout the remainder of gameplay. Watch a full video tutorial on playing pickleball here.

A Brief History of Pickleball

Why call it pickleball? It goes without saying that no pickles are actually involved in the sport. Originating in 1965 on Bainbridge Island, pickleball was the DIY invention of three dads attempting to reinvigorate summertime activities but lacking in proper supplies. The three dads, Joel Pritchard, Bill Bell, and Barney McCallum, claim two separate origin stories for the sport’s name. According to Pritchard’s wife, it was named after pickleboats. According to McCallum, the Pirchards had a dog named Pickles, who would chase after the ball, and served as inspiration for the new game’s name. 

Pickleball is truly a sport for everyone, and we hope to cultivate new pickleball fanatics in our communities with the unique amenity.

Team Member Spotlight: Heather Williams

The first time Heather Williams saw an Optima building, she was awestruck. A lifelong Arizona resident, Heather was fascinated by the hanging plants and Modernist architecture that was so different from anything else in the desert and was immediately intrigued. After doing some research, she found that the promises and values at Optima were something she wanted to be a part of. Heather joined our team in 2017 with the opening of the first tower at Optima Kierland Center. Fast-forward to 2020, Heather is now the General Manager at Optima Kierland Apartments and runs the entire property, orchestrating details both large and small (including providing a five-star resident experience and hosting some spectacular Super Bowl parties). We sat down with Heather to talk about her journey and how her experience at Optima has evolved since she first saw our buildings. 

Tell us a bit about your background and the role you play at Optima.

I’ve had a really varied background ranging from marketing to insurance to credit card processing, but they all encompassed high levels of customer service and creating a positive experience for the client. In my role as General Manager, I’ve had to become fluent in all parts of our business operations, so it’s been beneficial to pull from my experience in different industries. The role I’m in now at Optima gives me the opportunity to collaborate with different departments within our organization, so I’m constantly able to learn from some of the brightest minds and best problem solvers I’ve ever encountered. 

What drew you to Optima initially, and what’s kept you working there?

Everything about Optima speaks “exceptional”. I strive to give my best in everything I do and I’m so fulfilled at Optima because I know that all of my colleagues also give their best. When you get the opportunity to work with people who are solution-oriented, genuine and collaborative, a lot of barriers start to come down and you can achieve some pretty incredible things. We have a wealth of resources and communications tools at Optima, so it’s always easy to know what the company’s goals are and what we are trying to accomplish and it’s really inspiring to know you are a part of something bigger than yourself. 

How do you view the concept of community at Optima? How might it differ from other properties/buildings?

The attention to detail in Optima buildings is unparalleled. Everything about the way they are designed lends to creating an experience of living well and that has a huge impact on the way people interact with one another. When people choose Optima, they are choosing a lifestyle and we see a lot of connections with people formed as a result. The wealth of amenities in Optima communities inspire our residents to get out and use these spaces as an extension of their homes and they really get to know their neighbors as a result. We’ve seen so many friendships formed and even a wedding from the relationships people are able to make with one another here! 

Optima Kierland Apartments where Heather Williams is General Manager
Optima Kierland Apartments where Heather Williams is General Manager

Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you’ve done at Optima?

When making decisions, I always have one particular core value in mind – do the right thing even when it’s hard. In our industry, a lot of decisions are bottom-lined and based on budgets. We’re owner managed, so our decisions are not always financially-driven. Everyone at Optima just wants to do right by people. I know without a doubt that our goal on our Property Management team is to create the best possible experience for those who visit and live in our communities, so I try to always view the perspective of the person I’m working with and make the decision to do the right thing, even if that means it creates more work or is more challenging. 

I’m also really inspired by the concept that “we all create” and I feel that every day. I’ve seen ideas at Optima come from all corners and be implemented in record time. It’s a really empowering feeling to know I don’t just work for a company, I’m an active part of it and I can impact how we grow and move forward. 

Our Beliefs: All In, All the Time

Our beliefs are the principles that unite us, that inspire us each and every day to work toward a shared vision. One of those beliefs — all in, all the time — speaks to our unparalleled dedication, drive and willingness to do everything we can in the pursuit of exceptional design, from the small details to the big picture. We’re constantly at the drawing board with all cylinders firing, ensuring that what we deliver is in its best, most efficient form. That’s Modernism, and that’s Optima.

Our ability to commit so fully is made possible by our vertically integrated business model. Tired of the traditional red tape within real estate development companies, Optima founder David Hovey Sr. wanted to do something different, to start a company built around its dedication to exceptional design. We’re as passionate about the small details as we are about the big picture, and we operate at a pace — and with degrees of precision and attentiveness — that are unparalleled in the real estate development world. We invite the challenge of doing something that others say cannot be done, because we know that it can. 

Thus far 2020 hasn’t been short of challenges, but our team has faced them head-on, from staying inspired to keeping focused through COVID-19. To keep Optima Kierland construction on track, our Arizona construction team worked tirelessly. They adapted through increased safety measures, adjusted schedules and constant communication to make sure everything still ran smoothly.

No matter the situation, we are adaptable and equipped to respond to challenges as they arise. More than just committed to a shared vision, we’re nimble and quick on our feet, bringing unique and innovative solutions that yield better results. To be all in, all the time — it’s not just built into our DNA, it’s built into how we navigate our work and our world every day.

Inside Our Team: Accounting

The backbone of our success at Optima is the way our team seamlessly communicates, collaborates and comes together. Back in February, we got to know our property management team, and today, we’ll dive into what makes our accounting team so fantastic. 

With accounting operating as “the language of business,” we rely on our accounting team to communicate crucial financial information both internally and with our stakeholders. Their ability to communicate through numbers, data and insights is crucial when we seek to build out strategic partnerships, make high-level decisions and continue operating seamlessly, efficiently and smartly. 

We couldn’t do what we do without the help of our accounting team — and they couldn’t do what they do without an internal accounting team that celebrates its own culture and values. Here’s what they had to say about working on the accounting team

When asked what makes the team work, Chrissy Battistella, Optima’s Controller, says “Compatible personalities and great leadership.” Aurelia Mustafa, a Property Accountant, second that, saying it’s “a balance blend of personalities and communication.”

As for what they love most about working on the accounting team? Battistella says, “The people. Each team member contributes equally to the team, we all lend a hand to one another when needed. There is always an open line of communication between all the team members and each with their coach.” Szilvia Springer, a Senior Staff Accountant, adds, “Everyone has clear responsibilities, there is no micromanagement. We know what and when to get done.”

With the team being so tight-knit, it’s only natural that they learn from one another on a daily basis. Battistella says what she learned from her coworkers is “patience and teamwork. It takes a lot as a coach to effectively manage my time helping each team member, but they are all patient and respectful of my time as I am of theirs.” Mustafa chimes in, sharing, “They are a sense of support though we work on entirely different projects.  Our weekly meetings allow our team to express ourselves speaking on projects we are working on and that sometimes lead to personal conversations in an organic way where we find ourselves exchanging opinions/experiences.”

With our holistic business model that encompasses architecture, development, general contracting, sales/brokerage, asset/property management, and shared services, each of our talented teams are part of what makes Optima great. Think you would be a good fit on the Optima team? Check out our current open positions to inquire about joining our team.

Our Beliefs: Passion for Creating

Our beliefs are the principles that unite us, that inspire us each and every day to work toward a shared vision. One of those beliefs passion for creating directly addresses the drive that propels us forward each day. We do what we do because we love great design, and believe in the power of great design to inspire awe and wonder. 

What does passion for creating look like? At Optima, we all create. Our culture is marked by openness and inclusiveness; we value collaboration and partnerships. More than just all creating, we create together.

One of our construction team members put it best when stating: “We all pitch in and help one another. If one of us has a problem, we all have a problem and will work together to find an answer.” Collaboration is inherent in creation, and it’s what pushes the boundaries of what we do and how we discover new ways of innovating. 

Recognizing that we achieve more together drives our desire to be part of a common purpose, to share knowledge and to achieve collectively. Everyone has a voice; ideas can come from anywhere and can be shared across teams in real time. We are able to look at every angle, own every detail and relish contribution from everyone. 

Staying Creative During COVID-19

During COVID-19, we’re spending more time at home than we’re maybe used to. For some, this means extra time spent playing with — and managing — the kids, for others, any extra time offers a much needed pause to rejuvenate, refresh and stay well. No matter the unique situation, we’re all coming together and responding to the situation in thoughtful, creative ways. Here are just a few ways our team is staying creative (and sane) during COVID-19:

Staying creative during COVID with handmade cards

Making New Traditions

I’ve been taking out my markers to make a few bubble letter posters for car parade birthday greetings and if I can’t get there in the car, then I’ll just show my artwork in the Zoom birthday party. 

Each day I play either online canasta or online mah jongg with my friends.   Canasta has become part of my nighttime ritual, a way to catch up on everyone’s day while playing a hand on-line and we talk on Discord at the same time so we feel like we’re real gamers like our kids!”

-Jennifer Oppenheimer, Senior Vice President

 

Painting… Nonstop

“I don’t know how creative I’ve been, does painting almost every square inch of our house count as creative? I’m working on our kitchen cabinets right now.”

-Shelby Vukic, Office Manager & Executive Assistant

 

Slowing Down to Stargaze

“What I think I’ve enjoyed the most is slowing down, and not having to go go go all the time. Being able to relax outside in the evening, take a dip in the pool, soak in the hot tub and see the AZ stars. I have been enjoying my mornings watering all our potted plants, herbs and flowers in the back. I’ve been cooking a lot, we are eating better, and with fresher ingredients too. Saving money on not eating out as much as we were doing!”

-Jamie Springer, Regional Manager

 

Becoming Adventurers, Gardeners and Ornithologists

“Big things have happened in my house during shelter-in-place. My son became potty trained and learned how to ride a scooter. We play with the bouncy house in the backyard every day that the weather allows and go on a ton of nature walks. We live on a ravine so we go out looking for deer, foxes, fish, and birds. The kids have a blast. We spend a lot of time looking through binoculars these days – we have an owl living in a tree in our backyard as well as woodpeckers, robins and cardinals.  The other day we spotted a scarlet tanager.  We’ve become a house of ornithologists!  We also planted some seeds in our garden – so far just arugula and basil but we plan to plant the rest next weekend.”

-Ali Burnham, Marketing Director

 

From our homes to yours, we hope these stories provide some inspiration and help you find new ways to stay creative during COVID-19, too!

 

Team Member Spotlight: Karl Schneider

At Optima, our values are present in every aspect of our operations, from our high-level, vertically-integrated business model to our daily work routines. They are embodied in our team members, who exemplify how our values withstand the test of time, and in turn, help foster long-lasting careers. Ultimately, we want Optima to be a place where our talent can have rewarding years of growth and development. Recently, we interviewed Karl Schneider, our Senior Vice President of Construction, about his journey at Optima over the past 28 years: how it’s helped mold him as a leader and dynamic thinker, and what he’s learned over almost three decades.

Tell us a bit about your background and the role you play at Optima.

My current role as Senior Vice President of Construction is to oversee the Arizona construction team. I work with a team of talented construction superintendents as well as train new team members, educate our team on safety and writing contract scopes.  I work with the Sales Office and our Leasing Team to turn over our luxury condos and apartments at the highest level possible.  All while building strong, lasting relationships with the Optima team, engineers and local building officials.

How did you first begin your journey at Optima?

I went to college at the Illinois Institute of Technology in Chicago where Optima founder, David Hovey Sr. was an Architecture professor. When I realized David Hovey Sr. was also the owner of Optima, I  knew that I wanted to be hired as an intern while in school.  I started at 19-years-old as a laborer and customer service rep, caulking baseboards and getting houses ready for move-in. From there, I worked my way up, moving to Arizona in 2004, and have been here ever since. 

What drew you to Optima initially, and what’s kept you working there all these years?

I never wanted to go to college, but my parents insisted. I wanted to work with my hands as a carpenter and I was interested in seeing things built, so I thought architecture was the next best thing to keep me close to building buildings. When I found out David was doing both construction and architecture, I wanted to be a part of the Optima team. As an owner/developer, there’s no red tape at Optima like there is at a traditional practice. Our problems take minutes to solve instead of months, and the excitement of the everyday evolution of a building is so rewarding. 

How do you view collaboration within Optima?

The collaboration at Optima is awesome because you can pick up the phone and talk to all different parts of the operations, whether it’s architecture, sales, leasing, or marketing. You have access to everyone and don’t need to go through a chain of command; everyone is viewed as equal. 

Which Optima values really speak to the work you’ve done at Optima and your methodologies?

“Exceptional design inspires everything” is one that definitely resonates; all of us are encouraged to speak our mind during the design/build process. If we see something that isn’t ‘Optima-esque’, we can speak up and impact change. For example, we have some wood paneling going in on an amenity level and our team has varying opinions on if it looks good. David Hovey Sr. listens to our feedback and personally checks it out. In a lot of organizations, you lose that level of interest from the principals. 

“Building long, lasting relationships” is another; we will forego being ‘right’ to keep our relationships with subcontractors healthy. 

And “there’s a solution to every problem”…there’s nothing more true! Vertical integration gives us vast knowledge through different disciplines that make problem solving easy. Design, construction, or marketing all look at problems through different lenses and we all collaborate throughout the process.

What are some things you’ve learned over the last 28 years? And how do they inform the work you’re doing now? 

Moving to AZ and not having ‘long lasting relationships’ to start was difficult. You never work alone; it’s the whole team that makes a success, and back in 2004, I learned that the hard way. As good as you think you are, you’re only as good as the team around you.  At Optima, we have an incredible team.

Our Beliefs: Freedom to Innovate

At Optima, all aspects of our work are deeply saturated by the passion and values instilled in Our Beliefs. Our team unifies around these beliefs, enabling us to create more collaboratively, to communicate more effectively and to be collectively inspired by a shared vision. One belief — freedom to innovate — speaks to the degrees of freedom that we enjoy, allowing us to continually instill our work with inventive thinking and approaches.

As a vertically-integrated business, we serve as the owner, the architect, the general contractor, the developer, and property manager, allowing us to keep our hands on all parts of the process. With a full-throttle, approach to every aspect of building, from inception to execution, inherently we hold unique degrees of freedom and adaptability.

7160 Optima Kierland
7160 Optima Kierland

Take when we were building 7160 Optima Kierland, the first tower of Optima Kierland Apartments, for example: we were able to shift on a dime and seize opportunity when it was presented. At the time of construction, we identified a rapid increase in market demand for three-bedroom units and quickly adapted mid-build, creating three-bedroom units, even after concrete had been poured.

As project architect, we modified plans and ensured no adverse cost impact resulted, coordinating with our design team maintaining bathrooms and shafts in their original location. As general contractor for the project, we engaged quick responses from partners without affecting project delivery. 

Each and every day we make our decisions based on what we believe is right, without compromising our vision. The freedom to innovate is at the core of this decision making process — driving our work each and every day to be better, more efficient and more inventive.

person name goes here

Maintenance Supervisor

Glencoe, IL





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