Reflecting back to 1978, one of the first pillars of the Optima promise was a dedication to a multidisciplinary approach. David Hovey Sr, then new to the architecture world, wanted to escape from the corporate red tape that surrounded a traditional architect-developer relationship. Oftentimes, he observed that bankers and corporations were given more power over specific projects and the integrity of the building was overlooked. His vision was that architecture would lead the process, and the first iteration of the Optima Business Model was born.
Our process is a vertical one; we oversee architecture, development, general contracting, sales brokerage, property management and support. Because we’ve built an integrated process and are involved with every step, we welcome potential challenges and take pride in seeing our projects through from start to finish. Our model gives us a distinct advantage over others in the industry, and allows us to have a flexible and fluid project timeline.
From project inception to construction, we’re constantly working on ways to improve and adapt. During the construction of Optima Signature, our architectural team implemented strategies to improve efficiency, including condensing the coordination of mechanical, electrical, plumbing and fire protection systems, and producing documents on-site, reducing the process from days to hours. Originally scheduled for completion in February 2018, our vertical integration methods allowed the building to be completed in June 2017.
Even once a building is finished, we continue to be involved with and invested in our projects. We manage most of our multi-family properties, ensuring everything from amenities to retail spaces enrich the lives of their respective communities. Our intention is always to create a positive, lasting impact on our tenants, communities and environments, and our vertical integration model allows us to pursue that desire more fully.
Our story is influenced and molded by those that came before us. The vision for Optima was seeded during David Hovey Sr.’s time at the Illinois Institute of Technology (IIT), where he studied under the program built by modern architectural legend, Ludwig Mies van der Rohe. To understand where modern design is today, it’s insightful to look back on the legacy of Mies van der Rohe.
Ludwig Mies van der Rohe’s Farnsworth House, designed and constructed between 1945 and 1951. Credit: Victor Grigas on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.
Mies van der Rohe
Mies was a German-born architect and educator, born in 1886 in Aachen, Germany, with Chicago becoming his adoptive hometown later in life. One of the 20th century’s greatest architects, he designed with an emphasis on open space and revealing materials. His steel-and-glass aesthetic defined modern architecture; he himself referred to it as “skin-and-bones architecture.” Mies didn’t design with style in mind, but rather, considered the philosophy of design within the frame of functionalist and industrial concerns at the time. “Less is more,” the legendary aphorism, was first said by Mies in reference to his architectural work.
Destined for greatness, Mies’ first commissioned project (Riehl House) came to him at the age of 21 while he was working for Bruno Paul. What really set his design aesthetic apart, however, was the Barcelona Pavilion. Designed for the 1929 International Exposition in Barcelona, Spain, the temporary structure was the most powerfully pared-down building imaginable. Consisting of horizontal and vertical slab elements, it fulfilled the minimum requirements to define space — nothing has ever personified “less is more” in quite the same way. As Mies garnered attention, he became the director of the Bauhaus school of design in Germany in 1930. He remained there until the school closed in 1933 under the mounting pressure of the Nazi regime, and it was at this point in time that Mies took his leave from Europe.
An Educator and Architect in America
Mies arrived in the US in 1938, heralding in a new era for his life and the life of architecture in Chicago. He was head of the architecture department of IIT from 1938-1958, and when Mies’ position was announced, he was introduced by the one and only Frank Lloyd Wright himself. It was virtually unheard of for Wright to admire the work of another architect — and vocalize his admiration no less — but in his introductory speech, Wright said of Mies: “I admire him as an architect, respect and love him as a man. Armour Institute, I give you my Mies van der Rohe. You treat him well and love him as I do. He will reward you.”
Wright knew what an influence Mies would have on IIT and on architecture. The period of transition allowed Mies to entirely redesign the school’s program and campus both — he “rationalized” the curriculum by returning to the basics. At IIT, students focused first on learning to envision and draw their creations, then master the features, functions and materials involved in building, in order to finally evolve as architects whose discipline was enmeshed with the fundamental principles of design and construction.
A Lasting Legacy
Mies has left his mark in many places — along the Chicago skyline, across the IIT campus and on our work here at Optima.The fundamental principles behind Modernist design influence how we create and think here, and the innovative and groundbreaking thinking of Mies is something that we seek to embody in our everyday operations. To this legend, we say thank you for paving the way and inspiring us all.
At Optima, we don’t just construct buildings, we create communities. At every step of our process, from selecting location, to construction, to leasing and renting out our retail space, we make decisions leveraging what we can provide to enhance our residents’ lives and the lives of the people in the surrounding neighborhood.
At Optima Signature in Chicago, our retail tenants include Egg Harbor Cafe, Guidepost Montessori School, RUNAWAY Fitness, Bedazzled Nails and GoodVets. These amenities enhance the lives of our residents and neighbors, creating onsite amenities and vibrant gathering places that encourage connection and socialization. Not only are our retail tenants adding to Optima Signature, but they contribute to the greater Streeterville community — Egg Harbor is a beloved breakfast staple in the Chicago suburbs, and their Optima Signature location will be their debut in downtown Chicago. And Guidepost Montessori School was the first of its kind for the neighborhood.
At Optima Sonoran Village in Scottsdale, one of our retail tenants, Kaleidoscope Juice, has become a place where people can meet old and new friends over a meal, juice or coffee throughout the day. Residents might meet someone in the gym at Optima Sonoran Village and decide to reconvene on their patio — having the retail space to gather deepens connections within the community, allowing residents to get to know their neighbors.
When selecting our tenants, it’s vital to our mission that the retail we bring to our communities is additive, contributing new spaces for our residents to use and bringing much needed and desired resources to the neighborhoods we call home.
As with most luxury high rises in downtown Chicago, Optima Signature includes spaces specifically dedicated to resident amenities. Unlike most luxury high rises, Optima Signature’s amenity spaces span 1.5 acres across several floors, creating an unparalleled living experience for residents. We curate our amenity spaces with wellness in mind, designing to meet the physical and mental health needs of the people who enjoy our space.
Let the Light In
With floor-to-ceiling windows that show off breathtaking views of our Streeterville neighborhood, our amenity floors are the perfect spot to work from home and soak up some extra Vitamin D. In addition to energizing a space, natural light can help ward off seasonal depression, which is essential for the long Chicago winters. It can also aid in regulating your natural sleep cycle, which can seriously impact your mood. So whether residents are catching up on emails or catching up with friends, our amenity spaces are the perfect place to soak up some sun.
Get Active
Optima Signature features resort-style indoor and outdoor heated swimming pools, a cutting-edge fitness center, basketball, squash and bocce ball courts, golf simulator and putting green, yoga studio and more; needless to say there are plenty of ways for residents to get active and stay in shape. And with spa amenities such as indoor and outdoor saunas and steam rooms, decompressing after a long workout (or a long day at work) is always convenient.
Be Social
Along with physical wellness, Optima Signature’s amenities also provide resources for social wellness, which research shows increases mindful habits and lowers depression rates. Club 52, a residents-only club and amenity floor, features an outdoor kitchen, wine lockers, community lounge, and an outdoor terrace, allowing residents to mingle and get to know each other. On Level 20, the coffee bar, library, movie theater, demonstration kitchen, business center, conference room and coworking space encourages residents to connect with their friends and family.
From pools to green spaces, each of our projects feature aspects of healthy living. Helping our residents stay well is part of how we enhance the lives of those who live in our buildings, and how we stay connected to each of our projects.
