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Staying Creative During COVID-19

During COVID-19, we’re spending more time at home than we’re maybe used to. For some, this means extra time spent playing with — and managing — the kids, for others, any extra time offers a much needed pause to rejuvenate, refresh and stay well. No matter the unique situation, we’re all coming together and responding to the situation in thoughtful, creative ways. Here are just a few ways our team is staying creative (and sane) during COVID-19:

Staying creative during COVID with handmade cards

Making New Traditions

I’ve been taking out my markers to make a few bubble letter posters for car parade birthday greetings and if I can’t get there in the car, then I’ll just show my artwork in the Zoom birthday party. 

Each day I play either online canasta or online mah jongg with my friends.   Canasta has become part of my nighttime ritual, a way to catch up on everyone’s day while playing a hand on-line and we talk on Discord at the same time so we feel like we’re real gamers like our kids!”

-Jennifer Oppenheimer, Senior Vice President

 

Painting… Nonstop

“I don’t know how creative I’ve been, does painting almost every square inch of our house count as creative? I’m working on our kitchen cabinets right now.”

-Shelby Vukic, Office Manager & Executive Assistant

 

Slowing Down to Stargaze

“What I think I’ve enjoyed the most is slowing down, and not having to go go go all the time. Being able to relax outside in the evening, take a dip in the pool, soak in the hot tub and see the AZ stars. I have been enjoying my mornings watering all our potted plants, herbs and flowers in the back. I’ve been cooking a lot, we are eating better, and with fresher ingredients too. Saving money on not eating out as much as we were doing!”

-Jamie Springer, Regional Manager

 

Becoming Adventurers, Gardeners and Ornithologists

“Big things have happened in my house during shelter-in-place. My son became potty trained and learned how to ride a scooter. We play with the bouncy house in the backyard every day that the weather allows and go on a ton of nature walks. We live on a ravine so we go out looking for deer, foxes, fish, and birds. The kids have a blast. We spend a lot of time looking through binoculars these days – we have an owl living in a tree in our backyard as well as woodpeckers, robins and cardinals.  The other day we spotted a scarlet tanager.  We’ve become a house of ornithologists!  We also planted some seeds in our garden – so far just arugula and basil but we plan to plant the rest next weekend.”

-Ali Burnham, Marketing Director

 

From our homes to yours, we hope these stories provide some inspiration and help you find new ways to stay creative during COVID-19, too!

 

Team Member Spotlight: Karl Schneider

At Optima, our values are present in every aspect of our operations, from our high-level, vertically-integrated business model to our daily work routines. They are embodied in our team members, who exemplify how our values withstand the test of time, and in turn, help foster long-lasting careers. Ultimately, we want Optima to be a place where our talent can have rewarding years of growth and development. Recently, we interviewed Karl Schneider, our Senior Vice President of Construction, about his journey at Optima over the past 28 years: how it’s helped mold him as a leader and dynamic thinker, and what he’s learned over almost three decades.

Tell us a bit about your background and the role you play at Optima.

My current role as Senior Vice President of Construction is to oversee the Arizona construction team. I work with a team of talented construction superintendents as well as train new team members, educate our team on safety and writing contract scopes.  I work with the Sales Office and our Leasing Team to turn over our luxury condos and apartments at the highest level possible.  All while building strong, lasting relationships with the Optima team, engineers and local building officials.

How did you first begin your journey at Optima?

I went to college at the Illinois Institute of Technology in Chicago where Optima founder, David Hovey Sr. was an Architecture professor. When I realized David Hovey Sr. was also the owner of Optima, I  knew that I wanted to be hired as an intern while in school.  I started at 19-years-old as a laborer and customer service rep, caulking baseboards and getting houses ready for move-in. From there, I worked my way up, moving to Arizona in 2004, and have been here ever since. 

What drew you to Optima initially, and what’s kept you working there all these years?

I never wanted to go to college, but my parents insisted. I wanted to work with my hands as a carpenter and I was interested in seeing things built, so I thought architecture was the next best thing to keep me close to building buildings. When I found out David was doing both construction and architecture, I wanted to be a part of the Optima team. As an owner/developer, there’s no red tape at Optima like there is at a traditional practice. Our problems take minutes to solve instead of months, and the excitement of the everyday evolution of a building is so rewarding. 

How do you view collaboration within Optima?

The collaboration at Optima is awesome because you can pick up the phone and talk to all different parts of the operations, whether it’s architecture, sales, leasing, or marketing. You have access to everyone and don’t need to go through a chain of command; everyone is viewed as equal. 

Which Optima values really speak to the work you’ve done at Optima and your methodologies?

“Exceptional design inspires everything” is one that definitely resonates; all of us are encouraged to speak our mind during the design/build process. If we see something that isn’t ‘Optima-esque’, we can speak up and impact change. For example, we have some wood paneling going in on an amenity level and our team has varying opinions on if it looks good. David Hovey Sr. listens to our feedback and personally checks it out. In a lot of organizations, you lose that level of interest from the principals. 

“Building long, lasting relationships” is another; we will forego being ‘right’ to keep our relationships with subcontractors healthy. 

And “there’s a solution to every problem”…there’s nothing more true! Vertical integration gives us vast knowledge through different disciplines that make problem solving easy. Design, construction, or marketing all look at problems through different lenses and we all collaborate throughout the process.

What are some things you’ve learned over the last 28 years? And how do they inform the work you’re doing now? 

Moving to AZ and not having ‘long lasting relationships’ to start was difficult. You never work alone; it’s the whole team that makes a success, and back in 2004, I learned that the hard way. As good as you think you are, you’re only as good as the team around you.  At Optima, we have an incredible team.

Staying Connected Amidst COVID-19

At Optima, we operate with an intense passion for creating together. Ours is a highly collaborative team, often communicating in real time to share ideas and inspiration as part of our vertically-integrated business model. With collaborative systems already in place, our team is staying connected as ever during COVID-19, across states, offices, communities and jobsites, with some currently operating from home. 

Beth Maher heads up Learning and Development at Optima, placing emphasis on the wellness of our team along the way. We sat down (digitally) with Beth and asked her to share how she’s guiding our team through continuing to stay connected, and continuing to stay well, during this time.

Sharing Wellness Resources

Wellness has always been pivotal in our culture, but Beth shares, “It’s become a priority now more than ever. We want to provide additional wellness support to all our coaches and team members to help guide them through the changes many are experiencing from this new environment.” Wellness resources are being offered universally across our team — from architects to property managers to the construction team — giving all access to meditation and yoga guidance and other activities that can be done no matter where you are. Through our partnership with GROW LMS, we recently rolled out a set of online wellness courses that are available for our entire team.

Staying Connected

“Connectedness is at the core of Optima,” Beth explains. The Optima Wellness Page in the company intranet is just one source of connectivity where many resources are located. All teams continue to communicate seamlessly by regularly hopping onto Microsoft Teams, where we continue to share ideas in real time. We also use the Yammer app, which is a messaging board where we share inspirational quotes and ideas. We continue to engage at a safe distance over video chat too, whether that’s for a quick brainstorming session or to come together for a company-wide trivia night or virtual book club discussion.

Looking to the Future

The current state of the world may prove to be a challenge in some ways, “but we have the resources to keep everyone connected no matter what,” Beth affirms. “I’ve never worked in an organization that has such strong connectivity between its team members and coaches.” Human connection is important now more than ever, and it is this connection we have at Optima that will enable us to stay agile, strong and able to tackle this challenge together. 

2019: A Year in Review

As 2019 comes to a close, we reflectively look back on all that’s happened throughout a busy and exciting year. Our team, projects and Optima as a whole have experienced tremendous growth over the last twelve months. Here are just a few of the highlights:

Awards

Our team was honored to win five awards, including AIA Chicago Divine Detail award for Optima Sonoran Village, Architecture MasterPrize and Architizer A+ Finalist Award for Arizona Courtyard House, American Architecture Award for Whale Bay House and Build Magazine’s Luxury Urban Housing Designer of the Year. 

Projects and Properties

This was a big year for development, construction, leasing and more. 

In Arizona, we completed construction and leased up Optima Sonoran Village Phase III, the fifth and final tower at Optima Sonoran Village. 7120 Optima Kierland sold out – and was the fastest selling community in the Valley. We launched sales at 7180 Optima Kierland and are already over 50% sold. We also began construction on both 7140 and 7180 Optima Kierland, both slated for completion in 2020. We also purchased new land in Scottsdale to develop new Optima communities.

In Illinois, we leased up 100% of our commercial and retail space at Optima Signature including business suites. We also purchased new land in Chicago and the North Shore for new developments.

We also launched Optimized ServiceTM, a next-level white-glove approach to our concierge experience.

The Optima team volunteering for Habitat for Humanity.
The Optima team volunteering for Habitat for Humanity.

Culture

Working across our entire organization, we formalized our purpose statement and core values to reflect our growth and inspire our path forward. We volunteered: we spent the day with Habitat for Humanity in both AZ and IL, cleaned up the Skokie Lagoons in IL, and worked with animals at Amy’s Farm Sanctuary in AZ. We had fun: we enjoyed axe throwing, bowling, go karting, beaches, barbeques, concerts and high tea. We also learned: our team attended the Metropolitan Planning Council lunch, the TCN Women in the Forefront Luncheon, the Goldie Gala, the Chicago Build Expo and NAA Apartmentalize. 

We can’t thank our leadership, team members and supporters enough for such a fantastic year. As we look towards 2020, we look forward to the new year to come, new milestones to pass and new ways to innovate across our upcoming projects. 

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Maintenance Supervisor

Glencoe, IL





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