At Optima, we believe that design has the power to inspire awe and wonder — and even to unite us in challenging circumstances. We’re seeing proof of this, as the architectural world makes leaps and bounds to innovate and ensure we can continue sharing our love for exceptional design, even while social distancing. As part of this response, a dozen historic sites designed by Modernist master Frank Lloyd Wright have teamed up to offer a series of weekly virtual tours.
12 Weeks of Frank Lloyd Wright
A collaborative partnership between Frank Lloyd Wright participating sites, with leadership from the Frank Lloyd Wright Building Conservancy, the Frank Lloyd Wright Foundation and Unity Temple Restoration Foundation, the virtual tour series kicked off on April 2. The idea behind the series is to keep the doors to historic Frank Lloyd Wright sites open, at least virtually, so that architecture lovers can continue to experience beauty and inspiration from home. It deeply resonated with our own values when the foundation stated: “Wright’s works bring people together in harmony with the natural world, reminding us that we are all connected, even when we’re apart.”
The series, which will run until at least July 15, brings a new immersive video experience shared every week on Thursday at 1 PM EST, united by the hashtag #WrightVirtualVisits. Participating sites are publishing videos, each to their own social media platforms, in the hopes of introducing the sites to a wider audience and providing interesting and informal glimpses into the sites’ history and design.
For a full overview of the tour series, and to discover participating sites, visit the event page here.
