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Optima, Inc. begins construction on mixed-used development in Chicago’s Lakeview neighborhood

Optima, Inc. has started construction on Optima Lakeview, a seven-story, transit-oriented development (TOD) of 198 apartments with street-level retail in Chicago’s Lakeview neighborhood. Located at 3460 N. Broadway, Optima Lakeview will reinvigorate the neighborhood by replacing a shuttered Treasure Island grocery store and parking lot.

“With over 40 years of experience developing in Chicago, we know how exceptional design can enhance a community, so we’re excited to develop the first Optima building in Chicago’s Lakeview neighborhood,” said David C. Hovey Sr., FAIA, CEO of Optima, Inc. “With Optima Lakeview, we’ve incorporated design cues from the surrounding area’s architecture while still staying true to the modern design aesthetic Optima is known for, resulting in a forward-looking building grounded in Chicago sensibility. Both inside and out, Optima Lakeview is very much about drawing people in and helping them stay connected—either with the surrounding community or within the building itself.”

Designed by Hovey, Optima Lakeview will feature an undulating façade with deep recesses, shades and shadows. The building is designed with a series of setbacks that provide for outdoor landscaped terraces on the upper levels of the building. An elegant and sophisticated palette of warm-toned exterior materials, including transparent bronze glass and rich, dark brick, has been selected to complement the surrounding neighborhood. Optima Lakeview also features a distinctive landscaped interior atrium that will run through its seven-story core and is enclosed by a fixed in-place skylight at the roof to bring natural light into the building’s interior. The residential units and building amenities are arranged around the atrium.

“We’re always looking for ways to bring light and connection to nature into our projects as people crave these elements, especially now as many of us are spending more time in our homes,” said Hovey. “With the grand atrium, we’re providing our residents a sun-filled ‘outdoor’ space to enjoy within the building.”

Scheduled for completion in 2022, Optima Lakeview will feature 198 luxury one-, two- and three-bedroom rental units and nearly 14,000 square feet of commercial space fronting Broadway. Residents will have access to 40,000 square feet of extraordinary amenities, including a rooftop sky deck with pool, spa, terrace and party room; indoor basketball court; golf simulator and putting green; fitness center with state-of-the-art equipment; yoga/stretching room; sports lounge; dog park and pet spa; children’s play area; game room; demonstration kitchen; two conference rooms and a business center. As a TOD, the building will offer 94 fully enclosed parking spaces at grade level and storage for 208 bicycles.

Optima paid special attention to work-from-home needs, designing floor plans with an average of 1,053 square feet, significantly larger than what’s currently available in the market, to accommodate dedicated space for a home office. In addition, Optima Lakeview features two conference spaces and a business center, as well as several indoor and outdoor seating areas and multiple technology providers from which residents can choose.

Located steps from Lake Michigan and some of the most popular restaurants, bars, theatres and shopping in Lakeview, Optima Lakeview is also within a short walk of Wrigley Field, the scenic Sydney R. Marovitz Golf Course, Waveland tennis courts and softball fields, Belmont Harbor and the Lakefront Trail, which offers miles of jogging and biking along Lake Michigan.

Read the full feature at RE Journals

Visit Optima Lakeview for more details

News This Week’s Chicago Deal Sheet

Optima officials say their construction team topped off Optima Lakeview, a new seven-story, 198-unit rental building with 14K SF of street-level retail at 3460 Northway Broadway St. in Chicago’s Lakeview neighborhood. Optima Lakeview’s first move-ins are scheduled for spring 2022. The firm served as both designer and general contractor. Work on the building, a former Treasure Island grocery store, began five months ago.

Read the full feature on Bisnow

Visit Optima Lakeview for more details

Master Class in Service: 10 Ways to Spur Renewals

 

In today’s apartment marketplace, where rents and occupancy are at historically high levels, quality customer service is proving to be the differentiator.

Of the many consequences of contending with the pandemic, one of the most visible has been a groundswell in expressions of frustration. From air travel to dining to work and school, the list of grievances runs long, and rental housing residents are no different, from the perception that maintenance takes too long to coffee machines running dry.

One of the biggest complaints has been the difficulty of working from a small apartment, according to buzz at the National Multifamily Housing Council’s (NMHC) 2022 annual meeting, says attendee Mary Cook, founder of Chicago-based Mary Cook Associates (MCA), a commercial interior design firm. “Two years ago, 20 percent might have worked from home and now 45 percent do a few days each week,” Cook says. “They get upset if staff is making noise blowing leaves or cutting a lawn.”

Property managers have complaints and frustrations, too, facing a shrunken labor pool and disrupted supply chains. Despite the apartment industry experiencing historically strong occupancy levels, managers are not taking the high numbers for granted. If COVID-19 has brought home any message, it’s that situations change—fast.

Many are listening closely to residents, taking notes about leading causes of dismay and sources of joy, developing creative solutions to increase net referrals. The strategies that seem to make the biggest difference are good customer service and value. Some companies, like Chicago-based Optima Inc., a developer and property manager that created 2,135 units in Illinois and Arizona, has trademarked its Optimized Service, the equivalent of an in-home concierge, to make clear it prioritizes service.

As rent prices climb, quality service becomes more critical. The following are 10 ways to achieve it.

 

Read more on National Apartments Association

Optima Launches First Lakeview Project

Optima, Inc. has begun construction on Optima Lakeview, a seven-story transit-oriented development in the North Side’s Lakeview neighborhood. Located at 3460 N. Broadway, Optima Lakeview will replace a shuttered Treasure Island grocery store and parking lot.

“With over 40 years of experience developing in Chicago, we know how exceptional design can enhance a community, so we’re excited to develop the first Optima building in Chicago’s Lakeview neighborhood,” said David C. Hovey Sr., CEO of Optima. “With Optima Lakeview, we’ve incorporated design cues from the surrounding area’s architecture while still staying true to the modern design aesthetic Optima is known for.”

Scheduled for completion in 2022, Optima Lakeview will feature 198 luxury one-, two- and three-bedroom rental units and nearly 14,000 square feet of commercial space fronting Broadway. Residents will have access to 40,000 square feet of amenities throughout the building.

Read the full feature on Connect Media

Visit Optima Lakeview for more details

Optima Tops Off 198-Unit Optima Lakeview Luxury Apartment Community in Chicago’s Vibrant Lakeview Neighborhood

CHICAGO, IL – Optima, Inc. today announced its construction team has topped off Optima Lakeview, a new, luxury seven-story 198-unit rental building with 14,000 square feet of street-level retail in Chicago’s Lakeview neighborhood. Optima Lakeview’s first move-ins are scheduled for spring 2022.

Under Optima’s unique vertically integrated model, the firm has served as both designer of the modern low-rise Class A building at 3460 N. Broadway and general contractor. Work on the building, which has earned attention for creating a vibrant and modern community asset on the site of a closed Treasure Island grocery store, began five months ago.

“Optima Lakeview is the culmination of the vision our firm had four decades ago to design and build communities from blueprint to move-ins,” said David Hovey Jr., AIA, president and COO of Optima, Inc. “I’m especially proud to celebrate this construction milestone with our in-house team, who navigated a pandemic on a job site, not to mention extreme temperatures and the heavy snowfall that gripped the region, to keep work on track for a building that we hope will debut to strong demand in a post-COVID-19 world when it opens next spring.”

Located within walking distance of Lake Michigan and Wrigley Field, Optima Lakeview will offer its residents access to 40,000 square feet of amenities across the building, including biophilic design elements such as a rooftop sky deck that will be usable year-round and a striking glass-enclosed atrium. Units and amenities will be arranged around the landscaped interior atrium, which will run through the building’s seven-story core and be topped with a skylight to bring in ample natural light.

Other building amenities include a rooftop pool, spa, terrace and party room; indoor basketball court; golf simulator and putting green; fitness center with state-of-the-art equipment; yoga/stretching room; sports lounge; dog park and pet spa; children’s play area; game room; demonstration kitchen; two conference rooms; and a business center.

Convenience will be another top amenity at Optima Lakeview. In-unit modern smart home technology, including keyless unit entry and smart thermostats and lights, will help residents save time. Another perk will be access to Optima’s specialized Optimized Service® program, which provides contact-free in-home package delivery, housekeeping services, on-site room service, fitness programming and a virtual personal assistant, among many of things, as well as Optima Connect®, which customizes exclusive benefits and discounts for residents to patronize local businesses.

To meet WFH demand, Optima will offer one-, two- and three-bedroom units with an average of 1,053 square feet – significantly larger than what’s currently available in the market – to accommodate dedicated space for a home office. Optima Lakeview also will include two conference spaces and a business center, as well as several indoor and outdoor seating areas and multiple technology providers from which residents can choose.

Designed by Optima CEO David Hovey Sr., FAIA, Optima Lakeview features a series of setbacks that provide for outdoor landscaped terraces on the upper levels of the building that will feature built-in grills and fire pits. Hovey selected an elegant and sophisticated palette of warm-toned exterior materials, including transparent bronze glass and rich, dark brick to complement the surrounding neighborhood.

Earning transit-oriented development (TOD) status, Optima Lakeview has an array of transportation options. Residents can catch the #36 CTA Broadway bus just steps from the building, or walk to the CTA Addison red line, or CTA Belmont Red Line station or the Belmont/Marine Drive bus stop, which offers multiple local and express bus routes to downtown Chicago. They may also use one of the building’s 208 enclosed bicycles spaces. In addition, the building features 94 fully enclosed parking spaces at grade level.

Optima Lakeview is within a short walk of Lake Michigan and some of the most popular restaurants, bars, theatres and shopping in Lakeview; Wrigley Field; the scenic Sydney R. Marovitz Golf Course; Waveland tennis courts and softball fields; Belmont Harbor; and the Lakefront Trail, which offers miles of jogging and biking along Lake Michigan.

For more information about Optima Lakeview, visit optimalakeview.com

A Whole Other Kind of Garden Apartment Coming to Lakeview and Wilmette

Since Optima’s founding, we have thoughtfully developed environments where nature and architecture coexist. Optima Lakeview and Optima Verdana are great representations of how we create this harmony in a multi-seasonal environment. Optima Lakeview recently had its grand opening and is now taking in-person tours of four floors of amenities, including the sky deck, and three new model residences. Optima Verdana is scheduled for completion in spring of 2023.

 

Read more on Crain’s Chicago Business

Visit Optima Lakeview for more details

Optima Begins Construction on Chicago Mixed-Use Community

Located in the Lakeview neighborhood, the 198-unit luxury property is slated for 2022 delivery.

Optima Inc. has started construction on Optima Lakeview, a seven-story, 198-unit luxury mixed-use development with street-level retail in Chicago’s Lakeview neighborhood. The transit-oriented development is set for completion in 2022.

Located at 3460 N. Broadway, the building is replacing a shuttered grocery store and parking lot. It will have nearly 14,000 square feet of commercial space fronting Broadway. The design-driven real estate development firm is known for its modern design aesthetics. It’s most recent development in Chicago is the 57-story Optima Signature, a LEED Silver Certified building completed in 2018 that features 490 units and 1.5 acres of amenity space.

Optima Lakeview is designed to complement the Lakeview neighborhood. It will have a series of setbacks with landscaped terraces on the upper levels of the building. A landscaped interior atrium will run through its seven-story core and be enclosed by a skylight to bring natural light into the building’s interior. The residential units, which feature one-, two- and three-bedroom floorplans, and building amenities will be arranged around the atrium. David Hovey Sr., Optima CEO and an award-winning architect who designed the building, said in a prepared statement noted that as more people work from home they are craving natural light.

He said the firm also designed the units to accommodate work-from-home needs with an average apartment size of 1,053 square feet, significantly larger than what’s currently available in the market. Hovey said the property will also have two conference centers and a business center as well as several indoor and outdoor seating areas and multiple technology providers from which residents can choose. Smart home technology will also be incorporated including keyless unit entry and smart thermostats and lights.

Residents will have access to a suite of concierge services including contract-free home package delivery and Optima Connect, which offers exclusive benefits and discounts to residents at local businesses or to use for room service, fitness classes and housekeeping.

AMPED UP AMENITIES

Amenities will be spread throughout the seven stories and include a rooftop sky deck with pool, spa, terrace and party room. Other offerings include an indoor basketball court, golf simulator and putting green, fitness center, yoga/stretching room, sports lounge, children’s play room, game room, demonstration kitchen and a dog park and pet spa. The building will have 94 enclosed parking spaces and storage for 208 bicycles. The TOD property is close to public transportation including multiple bus and train lines.

Optima Lakeview is located steps from Lake Michigan and a short walk to Wrigley Field. It is also near the Sydney R. Marovitz Golf Course, Waveland tennis courts and softball fields, Belmont Harbor and the Lakefront Trail as well as numerous restaurants, bars, theaters and retailers.

Last week, Optima, which has offices in Glencoe, Ill., and Scottsdale, Ariz., announced it had opened the second tower of its $500 million Optima Kierland Apartments project in Scottsdale. Built by a joint venture between Optima and Principal Real Estate Investors, 7140 Optima Kierland, a 213-unit, 12-story building, finished construction in June and is already at least 40 percent leased. The first phase, 7160 Optima Kierland, has 150 units in 10 stories and opened in May 2017.

Read the full feature on Multi-Housing News

Visit Optima Lakeview for more details

Optima Lakeview Reaches Full Height In Lakeview East

Structural work topped out last week for Optima Lakeview, a seven-story development in Lakeview East that will house 14,000 square feet of ground-level retail and 198 apartments above. Optima Inc. is serving as the developer, designer, and general contractor behind the project, located at 3460 N Broadway.

Apartment sizes will range from one- to three-bedrooms. At an average of 1,053 square feet, these residences will have ample room for a home office, amongst other in-unit features such as smart home technology, contact-free in-home package delivery, housekeeping services, on-site room service, fitness programming, and a virtual personal assistant. Residents will also have access to various benefits and discounts tied to local neighborhood businesses.

Optima Lakeview rooftop pool and deck

Optima Lakeview rooftop pool and deck. Rendering by Optima

At the core of a building is a glass-enclosed, landscaped atrium that spans the full height of the building. Oriented around this core are both the units entryways as well as access to the 40,000 total square feet of amenities. Amenity offerings include a rooftop sky deck and pool, various landscaped terraces with fire pits, a spa, a party room, an indoor basketball court, a golf simulator and putting green, a fitness center, a yoga and stretching room, a sports lounge, a dog park and pet spa, a children’s play area, a game room, a demonstration kitchen, two conference rooms, and a business center.

Read the full feature on Chicago Yimby

Visit Optima Lakeview for more details

Pickleball Takes Its Place as the Must-Have Luxury Amenity

Making Use of Existing Tennis and Basketball Courts

Before installing dedicated courts, luxury developers can try out pickleball at their facilities for a negligible price. They can add lines to existing tennis and basketball courts and roll out temporary nets.

The Abaco Club gauged residents’ interest in the game by adding stripes to its tennis court before committing to the smaller-sized courts. The residential developer Optima Inc., which owns properties in Scottsdale, Arizona and Chicago, did the same by painting stripes on indoor basketball courts.

“The requirements are similar to those of an indoor basketball court, so it’s been an easy addition. The most important thing to consider in planning a pickleball court is space and creating the striping overlay on the existing court in a way that’s cohesive,” said David Hovey Jr., AIA, president, COO and principal architect of Optima, Inc.

MoreWhether in a Garden or on a Windowsill, These High-Tech Gardening Accessories Will Help Your Plants Thrive

To meet demand, they’ve planned an outdoor pickleball stadium at their forthcoming luxury apartment tower, 7190 Optima Kierland. The 216-unit tower is slated to open in 2023 in Scottsdale. “We’re excited to build resident programming around this newest feature, possibly hosting a tournament,” Mr. Hovey said.

 

Read the full article on Mansion Global

Construction Begins On Luxury Apartment Complex At Former Site Of Treasure Island Grocery Store

Developers have started construction on a seven-story luxury apartment building that will replace the neighborhood’s Treasure Island Foods, which closed in 2018.

Optima’s project at 3460 N. Broadway will bring 198 one-, two- and three-bedroom rental apartments and street-level retail space to the neighborhood, according to a news release from the developer. It’s set to be finished in 2022.

The building will feature 40,000 square feet of amenities, including a sky deck with a pool, spa and party room; an indoor basketball court; a golf simulator and putting green; a fitness center; a yoga room; a dog park and pet spa; a children’s play area; a game room and a demonstration kitchen.

Floor plans for units average 1,053 square feet, giving residents who work from home extra space to set up an office, developers said. The building will also have two conference rooms and a business center.

As a transit-oriented development — it sits about a half-mile from the Addison Red Line station — the building will have 98 fully-enclosed parking spaces and storage for 208 bicycles, developers said.

The project faced pushback from neighbors last year who were concerned the building was too big and too dense for the site near Broadway and Cornelia Avenue.

The initial design called for an eight-story building with almost 250 units before it was scaled down, according to the Tribune.

David Hovey Sr., a fellow of the American Institute of Architects and CEO of Optima, said he designed the building’s facade to blend in with the rest of the Lakeview community.

The exterior features a palette of warm-toned materials, such as bronze glass and dark brick, and the building has a series of deep recesses and setbacks, allowing for landscaped terraces on its upper levels.

“We’ve incorporated design cues from the surrounding area’s architecture while still staying true to the modern design aesthetic Optima is known for, resulting a forward-looking building grounded in Chicago sensibility,” Hovey said.

An atrium will be built in the center of the building with a skylight on the roof, developers said. Apartments and building amenities will be built around the atrium.

“We’re always looking for ways to bring light and connection to nature into our projects as people crave these elements, especially now as many of us are spending more time in our homes,” Hovey said.

Read the feature on Block Club Chicago

Visit Optima Lakeview for more details

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