Exploring “Woven Being: Art for Zhegagoynak Chicagoland” at Northwestern’s Block Museum

The North Shore is home to a treasure trove of artistic and cultural venues, and one institution that consistently captivates local art lovers is The Block Museum of Art at Northwestern University in Evanston. Just a short distance of Optima Verdana® in Wilmette, the museum provides easy access to dynamic exhibitions for residents seeking enriching cultural experiences. Its current exhibition, Woven Being: Art for Zhegagoynak Chicagoland, offers an immersive journey into the region’s indigenous histories, textiles, and modern artistic voices.

A Spotlight on Zhegagoynak (Chicagoland)
“Zhegagoynak” refers to the ancestral land of the Potawatomi, Odawa, and Ojibwe peoples, among other tribes, spanning the area commonly known as Chicagoland today. The term underscores the vital role that indigenous communities have played in shaping the region’s identity—an aspect often overlooked in typical local narratives. By incorporating “Zhegagoynak” in the exhibition’s title, The Block Museum acknowledges these deep-rooted connections, weaving indigenous perspectives into broader conversations about place, heritage, and art.

Still from @nublockmuseum Instagram reel on “Woven Being” exhibition.

Interplay of Textiles and Identity
At the core of Woven Being is the notion that textiles are not merely functional objects but powerful carriers of stories, traditions, and cultural memory. Organized in partnership with indigenous artists and community members, the exhibition invites visitors to consider how fibers, threads, and weaving practices serve as tangible manifestations of identity. Various forms of textiles, from traditional garments to contemporary fiber art, highlight the intricate craftsmanship and spiritual significance of weaving across different Native cultures.

For instance, some pieces spotlight the role that blanket-making and clothing production play in community ceremonies and signifiers of status or familial connection. Others explore how these traditions evolve in modern, urban settings—creating a vibrant bridge between history and the present moment. Multimedia components, such as digital storytelling or interpretive texts, add layers of context, revealing the personal voices behind the artistry.

Engaging Displays and Dialogue
The Block Museum, known for its educational approach, complements the visual spectacle with curated programs that encourage reflection and dialogue. Guided tours, artist talks, and themed workshops often enhance the visitor experience, giving insights into the techniques and cultural significance behind the exhibited pieces. Whether you’re a student of history, a textile enthusiast, or simply looking for an afternoon of discovery, there’s a rich tapestry of learning and interaction to be found.

One event to watch for is the museum’s panel discussions, where indigenous scholars, artists, and local historians converge to explore how weaving transcends aesthetics and touches on broader questions of sustainability, community resilience, and cultural revitalization. As you explore, you might also encounter interactive elements—like hands-on weaving demonstrations or digital tools—that underscore weaving’s ongoing relevance in contemporary life.

A Must-See for Optima Residents
For residents at Optima Verdana®, the Woven Being exhibition is a convenient, inspiring outing that speaks directly to our commitment to thoughtful design, cultural engagement, and community building. A visit allows you to delve into the layered narratives of Chicagoland’s Native histories while enjoying a tranquil campus environment along Evanston’s lakeshore. To round out your experience, consider pairing your visit with a stroll through downtown Evanston or an exploration of Northwestern’s picturesque grounds. The synergy between the city’s lakeside charm and the university’s academic atmosphere makes the day all the more enriching.

Discovering Zhegagoynak Through Art
Woven Being: Art for Zhegagoynak Chicagoland offers a profound look at how textiles function as living records of heritage, storytelling, and continued resilience. It’s yet another way the Block Museum underscores the interwoven complexities of art, identity, and place. For anyone on the North Shore, this exhibition provides a rare, eye-opening perspective on indigenous artistry, rooted in both tradition and modern expression. Make time for it, and you’ll leave with a deeper understanding of how creative traditions endure and evolve—and how they weave together the story of Chicagoland for generations to come.

Woven Being runs from January 25 through July 15, 2025. For more information about the exhibition and visiting the Block Museum, view their website.

Hidden Gems: Discover Joan Waters at Cattle Track Arts & Preservation

Scottsdale is no stranger to art and culture—from renowned galleries in Old Town to the cutting-edge showcases along Marshall Way. Yet one place consistently flying under the radar is Cattle Track Arts & Preservation, a historic compound that nurtures a thriving community of makers, artisans, and creatives. As part of our “Hidden Gems” series, we’re shining a light on Cattle Track’s “Talk Series,” with the March 11, 2025 event with Joan Waters, an interdisciplinary artist, promises a blend of inspiration, insight, and delightful discovery for local art lovers and residents at Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain® alike.

A Heritage of Creative Energy
Tucked away on a quiet road in Scottsdale, Cattle Track Arts & Preservation has been a gathering spot for creators since the 1930s. With its rustic studios, original adobe buildings, and relaxed ambiance, the setting stands in contrast to some of the more formal galleries in the region. That’s precisely its appeal: visitors stroll the grounds, pop into studios, and immerse themselves in a homegrown approach to art that fosters authenticity, collaboration, and community. It’s an ideal spot for an up-close look at the artistic process, offering workshops, exhibits, and, of course, the chance to meet thought-provoking artists like Joan Waters.

“Totem: Los Animales” by Joan Waters. © Joan Waters 2022 on Facebook.

Joan Waters: Interdisciplinary Vision
Joan Waters is best described as an artist with fluid boundaries, moving seamlessly across mediums and techniques. Known for her sculptural and installation pieces, Waters often plays with motifs of nature, geometry, and subtle narrative elements. Whether she’s experimenting with metalwork, repurposed materials, or layered imagery, her art aims to make viewers re-examine familiar forms from unexpected angles.

During her upcoming talk at Cattle Track, Waters plans to delve into her creative journey, detailing how she balances practicality and poetry in her work. A glance at her portfolio underscores her fascination with contrasting elements: sleek versus textured, light versus shadow, minimalism versus intricate detail. This tension and balance echo Optima®’s design philosophies—modern yet warm, structural yet soulful.

Explore this Hidden Gem
Beyond viewing finished pieces in a gallery, hearing directly from Joan Waters offers invaluable insight into her motivations and her evolving techniques, which might spark your own creative inspiration. At the same time, if you’ve never visited this historical enclave, consider Waters’ talk a perfect excuse. The open-air studios and lively communal vibe make for an engaging day trip—one that’s a short drive from Optima Sonoran Village®, Optima Kierland Apartments®, or Optima McDowell Mountain®. And Cattle Track’s intimate setting promotes genuine conversation, letting you chat with other attendees. Artists and enthusiasts often gather post-talk to discuss both the art and the heritage that underscores the entire locale.

Making It a Day
Beyond the talk itself, exploring Cattle Track’s history is part of the fun. You might wander the original adobes, see other artisans at work, or even snag a seat in a workshop. The compound is often buzzing with creative energy—something we similarly aim to cultivate at Optima® communities. If the weather cooperates, a relaxed lunch at a nearby eatery in Scottsdale rounds out the experience, blending art, conversation, and desert charm.

Embrace the Hidden Gems of Scottsdale
Joan Waters’ talk at Cattle Track Arts & Preservation is a perfect opportunity to connect with the local culture and celebrate the rich tapestry of talent that makes Scottsdale unique. Whether you’re already familiar with Waters’ work or are simply curious about the artistic process, this event stands out as a must-see on the city’s cultural calendar.

At Optima®, we encourage residents to seek out these lesser-known pockets of art, design, and creativity. Supporting artists like Joan Waters and locales like Cattle Track not only enhances personal enrichment, but also fosters a thriving, vibrant community—the hallmark of life in Scottsdale. Joan’s talk will be Tuesday, March 11, 2025 from 7:00-8:00pm. It’s open and free to the public. So mark your calendar, invite a neighbor, and prepare to discover one of the Valley’s true hidden gems in action.

Leading the Way in Sustainable Living: Optima®’s Commitment to Induction Technology

At Optima®, we’ve always believed in pushing the boundaries of design and innovation to build communities that not only look exceptional but also champion sustainability and the well-being of our residents. Our adoption of induction stove technology exemplifies this commitment. As concerns around gas stoves have continued to rise, Optima® is proud to be ahead of the curve, offering an eco-friendly, efficient, and health-conscious alternative for modern living.

A Forward-Thinking Choice
Recently, Propmoto ran an article discussing the growing scrutiny of gas stoves and how induction cooking is taking center stage in contemporary residential developments. Quoted in that piece, our Chief Operating Officer David Hovey Jr. described why Optima® made the switch to induction stoves in many of our projects, highlighting their superior energy efficiency and the reduced indoor air pollutants they produce. In an era where both regulators and consumers are paying closer attention to environmental impact, this progressive step aligns with our ethos of building for the future.

Not Our First Rodeo
If you’ve been following our blog, you may recall the July 2022 post we published about our early adoption of these electric-powered cooktops. At the time, induction stoves were still seen by some as an oddity or a futuristic luxury, but Optima® recognized their tremendous benefits—faster heating, precise temperature control, and a safer cooking environment without open flames. One year later, it’s heartening to see the conversation around these innovative appliances growing, and to have our initiatives recognized as forward-thinking in the real estate and property development space.

Example of induction cooktop used in several Optima® communities. Courtesy of Fisher and Paykel.

Why Induction?
Energy Efficiency: Induction cooking transfers heat directly to the cookware, minimizing wasted heat and significantly lowering energy usage. This not only saves on utility costs but also shortens cooking time—a win-win for residents.

Improved Air Quality: Unlike gas stoves, induction cooktops don’t release combustion byproducts like nitrogen dioxide, leading to cleaner indoor air and a healthier home environment. This contributes to our broader goal of promoting resident well-being.

Temperature Precision: Induction offers precise temperature control with rapid adjustments, making cooking more efficient and enjoyable for novices and culinary pros alike.

Safety Features: With no open flame or hot coils, induction stoves reduce the risk of accidental burns or fires. The surface remains relatively cool, and the burner automatically shuts off when cookware is removed.

A Broader Vision for Sustainable Development
Optima® is no stranger to adopting green solutions; from utilizing high-performance building envelopes to integrating rooftop landscaping and water conservation measures, our design philosophy hinges on creating communities that harmonize with the environment. Induction stoves fit seamlessly into that larger picture, demonstrating our proactive approach in identifying technology that aligns with both ecological responsibility and resident comfort.

David Hovey Jr.’s perspective in Propmoto validates what we’ve known all along: that induction cooking is rapidly becoming the new standard for luxury, health-conscious living. For us, it’s not just about installing modern appliances—it’s about cultivating spaces where residents can thrive, secure in the knowledge that their homes are on the cutting edge of sustainability and design innovation.

With each new project, we aim to refine and elevate our approach to sustainable architecture. Induction stoves are one piece of that larger puzzle. Whether it’s adopting more solar power, improving building insulation, or exploring innovative materials, we never stop questioning how we can do better for our residents and the planet.

We’re gratified to see the real estate industry increasingly highlight the benefits of induction stoves, and we’re proud that Optima® is leading by example. As the conversation around gas stoves continues to evolve, we remain committed to staying ahead of the curve and championing technology that fosters a greener, healthier lifestyle for all.

Women in Architecture: Beatrice Galilee—A Visionary Curator and Champion of Contemporary Design

As part of our “Women in Architecture” series, Beatrice Galilee emerges as an influential voice shaping the future of design through curation, research, and dialogue. While not a practicing architect, Galilee’s impact resonates across the architectural world. From founding her own nonprofit to serving as a leading voice in prominent global events, her multifaceted career bridges academia, public engagement, and the cultural advancement of design. At Optima®, we celebrate creative leaders like Galilee who embody our commitment to forward-thinking solutions and community-driven innovation in the built environment.

A Catalyst for Global Design
Galilee is the founder and executive director of The World Around, a New York-based nonprofit organization dedicated to amplifying impactful global design and architecture. The World Around hosts summits, lectures, and events that highlight visionary projects and practitioners worldwide. Through these platforms, Galilee nurtures a broad network of architects, designers, and thinkers, fostering open exchange and collaboration, building upon her belief that modern, high-quality design can positively shape communities—both locally and globally.

Gwangju Biennale Building. Credit: Kgw1226 on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 4.0 International license.

Author, Professor, and Curator
In 2021, Galilee published Radical Architecture of the Future with Phaidon, a book that underscores her editorial prowess and comprehensive understanding of contemporary design. This publication features conversations on groundbreaking projects, mirroring her wide-ranging involvement in curating and championing new ideas.

Between 2014 and 2019, Galilee served as the first curator of contemporary architecture and design at The Metropolitan Museum of Art (The Met) in New York. In that role, she introduced groundbreaking exhibitions and programs focusing on the intersection of design, culture, and technology—areas central to architectural innovation today. Her time at The Met stands as a testament to how thoughtful curatorial leadership can broaden the public’s understanding and appreciation of architecture’s place in art history.

Galilee is also a visiting professor at Pratt Institute, where she lectures on curating. Her academic role further underscores her dedication to guiding the next generation of design leaders. By intersecting real-world curatorial experience with academic instruction, she encourages students to consider how cultural, social, and environmental factors influence architecture and design—an approach that resonates with Optima®’s commitment to weaving sustainability and community focus into every project.

A Global Journey in Curatorial Innovation
Galilee’s global reach includes serving as chief curator of the 2013 Lisbon Architecture Triennale, co-curator of the 2011 Gwangju Design Biennale, and co-curator of the 2009 Shenzhen Hong Kong Bi-City Biennale of Architecture and Urbanism. In each setting, she drew upon her deep knowledge of local contexts and broader international dialogues, creating exhibitions that engaged communities, challenged conventions, and stimulated interdisciplinary thought.

She also co-directed The Gopher Hole, an experimental exhibition and project space in London from 2010 to 2012. This endeavor showcased her willingness to explore unconventional formats and champion new voices. The result was a vibrant, cutting-edge space that opened dialogues on urban culture, social issues, and architectural concepts—reinforcing her belief that design is a dynamic process that thrives on public engagement.

Consulting and Influence
Through her experiences in global design, publishing, communications, and brand-building, Galilee also provides cultural and architectural advisory support to architects, designers, developers, and institutions. By partnering with diverse stakeholders, she ensures that the cultural dimension of architecture remains front and center, influencing the way the built environment evolves.

Inspiring Future Architects and Innovators
Beatrice Galilee’s career exemplifies the influence that curation, research, and public programming can have on the architectural field. Her work reminds us that architecture is not merely about construction; it’s about ideas, culture, and dialogue. Galilee’s global perspective and collaborative ethos echo Optima®’s own mission of creating exceptional design experiences that resonate with communities at every level.

As we celebrate women who are reshaping architecture and design, Galilee’s leadership stands as an inspirational example. She bridges disparate worlds—academic, curatorial, corporate—to foster an inclusive vision for the future of architecture. In doing so, she offers a blueprint for how thoughtful advocacy, innovation, and cultural engagement can drive lasting, positive change in the spaces where we live, work, and connect.

 

Exploring “The Living End: Painting and Other Technologies 1970–2020” at the MCA Chicago

For those who call Optima Lakeview® or Optima Signature® home, one of the joys of city living is the easy access to Chicago’s thriving arts and cultural scene. Just a short trip from our communities, the Museum of Contemporary Art Chicago (MCA) never fails to deliver cutting-edge exhibitions that reflect the dynamism and creative fervor of our city. This season, the MCA presents The Living End: Painting and Other Technologies 1970–2020, a thought-provoking show that explores the evolution of painting in tandem with technological and social changes over the past fifty years.

Staircase at Museum of Contemporary Art Chicago. Credit: Steve Silverman on Flickr Creative Commons. CC BY-NC-ND 2.0.

A Dialog Between Past and Present
Spanning five decades, The Living End examines how painting interacts with, and is influenced by, various forms of technology—from analog mechanical processes to cutting-edge digital tools. Rather than pit “traditional” painting against the tide of new media, this exhibition reveals the adaptable and enduring nature of the painted medium. It demonstrates that painting, far from being an outdated form, has consistently responded to cultural and technological shifts, resulting in works that are as much about the moment in which they were created as they are about the artists’ personal visions.

By showcasing pieces from the 1970s to the present, the exhibition offers a cross-generational dialogue. Visitors can see how older works—ones that used photography or industrial processes—sit alongside contemporary pieces integrating digital manipulations, computer graphics, and even social media references. It’s a vivid timeline of how artists continue to redefine what painting can be, linking classic practices with new media to broaden our understanding of art.

Artists and Themes to Watch For
The MCA’s The Living End brings together a diverse roster of artists, each contributing a perspective on painting’s evolving relationship with technology. Some pieces investigate how industrial or mechanical reproduction techniques can inform fine art, while others question the role of digital editing, social platforms, and even artificial intelligence in shaping an image. Along the way, you’ll encounter works that blend painting with collage, projection, sculptural elements, or interactive components.

Within these artworks, common threads emerge: an interrogation of authenticity, the shifting meaning of originality in an era of infinite reproducibility, and the role of the painter in an increasingly digital age. Even the subtlest pieces hint at the friction and synergy between the hand-crafted and the machine-made, prompting conversations about where painting fits into our 21st-century visual culture.

A Timely Exploration of Art’s Evolution
At Optima®, we value not only architectural innovation but also a broader sense of engagement with art and design in all forms. The Living End mirrors this ethos, spotlighting painting’s adaptability and its continuing relevance in a changing world—an outlook that resonates with how our own properties marry contemporary aesthetics and sustainability with timeless modernist principles.

By bridging eras, mediums, and conceptual frameworks, The Living End: Painting and Other Technologies 1970–2020 underscores the resilient and ever-evolving nature of creative expression. It reminds us that art, like architecture, evolves by integrating new ideas without discarding what came before. For Optima® residents seeking to stay connected with Chicago’s art scene, this exhibition is a brilliant reflection of art’s capacity to adapt, innovate, and inspire—even in times of monumental change.

Plan Your Visit
MCA Chicago is located just steps off the Magnificent Mile, making it a convenient cultural stop in the heart of downtown Chicago. And starting February 4, 2025, entrance to the MCA is free for Illinois residents between 5:00 – 9:00 pm. Be sure to check the MCA website for current opening times and any associated program events like talks or workshops tied to The Living End exhibition.

For those living at Optima Lakeview® or Optima Signature®, this exhibition offers an invitation to consider how art, technology, and daily life intersect, much like our communities strive to balance forward-thinking design with an enduring respect for quality and function. You may leave the MCA with fresh perspectives on how creative innovation can dovetail with tradition—an idea that resonates deeply with Optima®’s commitment to thoughtful architecture.

 

 

De-stress and Recharge: Amenities and Services for Well-Being at Optima® Communities

In our busy lives, finding ways to unwind, boost wellness, and alleviate stress is essential. At Optima®, we’ve built our communities with this principle in mind, incorporating an array of amenities and services designed to support physical health, mental well-being, and the chance to simply recharge after a long day. From state-of-the-art fitness classes and serene saunas to thoughtfully curated relaxation spaces, here’s how residents at our various Optima® buildings can tap into a healthier, more balanced lifestyle.

A Holistic Approach to Wellness
Optima® communities are rooted in the belief that design and functionality should serve the people who live here. Whether you’re focusing on cardio, mindfulness, or social connection, our amenities encourage a rounded approach to de-stressing—addressing mind, body, and spirit.

Pool Deck at Optima Signature®

Fitness Classes for Every Level
Staying active is a proven way to combat stress, release endorphins, and cultivate a positive mindset. That’s why our communities host on-site or nearby fitness classes such as yoga, Pilates, or HIIT. These classes often accommodate different skill levels, making it easy for everyone, from beginners to advanced enthusiasts, to find a routine that matches their pace. With convenient scheduling and top-tier instructors, residents can enjoy a supportive group exercise environment or simply hop into a solo workout in our fully equipped fitness centers.

Saunas and Relaxation Spaces
A sauna is more than just a luxury—it’s a powerful tool to detox, ease tense muscles, and clear the mind. Many of our communities, such as Optima Signature® in Chicago and Optima Sonoran Village® in Scottsdale, feature on-site saunas or steam rooms that add a layer of everyday spa-like indulgence to apartment living. After an intense workout or a hectic day, stepping into a warm, tranquil sauna can help reduce stress hormones, promote circulation, and offer a much-needed mental reset.

Pools and Outdoor Terraces
There’s something universally soothing about water. That’s why our communities include resort-style pools and rooftop terraces designed to make you feel like you’re on vacation even when you’re just a few floors from home. Relaxing on a poolside lounge chair, joining a morning swim club meetup (like the ones we have on Fridays at Optima Lakeview®), or enjoying an evening dip under the stars—all contribute to an instant feeling of calm and can break up a hectic week. Coupled with the breathtaking views often found in our rooftop spaces, it’s a perfect recipe for relaxation.

Bookable Wellness Services
For those looking for more specialized care, we partner with local experts to offer services like massage therapy, meditation workshops, and nutrition consultations. In some locations, we’ve welcomed well-being services like GoodVets (for the comfort of your furry friends) and specialized fitness studios like Reform Studios, ensuring you have everything you need to feel your best right on-site or just steps away. Our community management teams are happy to direct you to the local resources or provide details about events and services that can be booked, bringing top-notch wellness professionals practically to your doorstep.

Social Gatherings and Resident Events
Mental health is closely tied to social connection. Our residents often cite the importance of forming friendships and community bonds as a key aspect of well-being. Optima® properties host happy hours, poolside gatherings, or themed socials to help residents meet neighbors, share experiences, and build supportive networks. This curated programming offers endless stress-busting outlets where you can unwind, learn something new, or simply chat with fellow residents about shared interests.

Embrace Your Best Life at Optima®
Whether it’s starting the morning with a heart-pumping fitness class, de-stressing in a sauna after work, or scheduling a weekend pool day with friends, Optima® offers a range of amenities to help you de-stress and recharge. Our mission is to ensure every resident feels cared for, supported, and inspired by the environment in which they live.

In times where everyone is seeking balance and rejuvenation, these wellness-focused spaces and services stand as a testament to Optima®’s commitment to thoughtful design, quality living, and the enduring principle that a happy, healthy community is the greatest amenity of all. So take a breath, explore the options at your building, and discover new ways to find calm and connect with your neighbors. It’s time to de-stress and truly live.

Hidden Gems: “Save Ferris” on a Self-guided John Hughes North Shore Tour

Chicago’s North Shore isn’t just home to scenic lakefronts and charming downtowns—it’s also the backdrop of some of America’s most iconic teenage film moments. For fans of classic 1980s cinema, filmmaker John Hughes immortalized the North Shore in movies like Ferris Bueller’s Day Off, The Breakfast Club, and Sixteen Candles. Now, thanks to a Chicago Star article (January 2024) titled “Save Ferris: Self-guided John Hughes North Shore Tour”, locals and visitors alike can explore the neighborhoods, schools, and iconic movie locations that gave these films their enduring charm.

A “Ferris”–Inspired Adventure
For residents in Optima Verdana® in Wilmette or other nearby communities, you may already be living among these cinematic landmarks without realizing it. The self-guided tour highlighted in the Chicago Star article invites you to hop in your car (or on your bike) and retrace the footsteps of Ferris Bueller and his friends—minus the worry of avoiding Principal Rooney, of course. From real-life high schools featured in The Breakfast Club to classic suburban homes used as filming locations, this tour connects you directly to Hughes’ teenage wonderland.

Water Tower in Northbrook, IL. @theflowtrip Instagram

Even if you’re not a die-hard fan of 80s teen movies, the tour doubles as a way to delve into North Shore history. You’ll get to see how suburban life has evolved while admiring preserved architecture, manicured lawns, and local businesses that continue to thrive decades after the films’ release. For residents who appreciate a blend of modern living and storied tradition—key aspects of Optima® communities—this unique outing couldn’t be more fitting.

Key Stops on the Tour
Glenbrook North High School (Northbrook)
Known in The Breakfast Club as “Shermer High,” Glenbrook North sets the stage for some of the best-known scenes in 80s cinema. Though access to school grounds is restricted, you can still snap a photo outside or explore the surrounding neighborhood to soak up the atmosphere.

Home of Ferris Bueller (Long-time rumor: Highland Park)
While the address has always been a point of debate among super fans, driving past the rumored exteriors evokes the unmistakable spirit of teenage rebellion and comedic highjinks.

Highland Park Downtown
Many John Hughes classics used Highland Park’s serene streets as backdrops, capturing the essence of suburban life with a twist of humor and nostalgia. A stroll down these blocks might inspire you to craft your own comedic scenarios.

Shermer Road
Hughes frequently referenced “Shermer,” a fictional town in Illinois modeled after his real-life experiences growing up in Northbrook. Exploring Shermer Road ties together the overlapping narratives of his films and highlights the sense of continuity that runs through them.

Making a Day of It
Local institutions are well-known—think the Art Institute of Chicago cameo in Ferris Bueller’s Day Off—but the smaller, less-publicized sites along the North Shore offer a fresh perspective on Hughes’ legacy. Unlike official tours, the self-guided approach encourages leisurely discovery and invites you to linger in neighborhoods that Hughes brought to life on screen.

Before you set out on your “Save Ferris” adventure, consider grabbing brunch at one of the local diners along the route or stopping by a bakery that evokes nostalgic 80s vibes. Pack a camera (or just your phone) to capture the subtle changes each location has undergone over the decades, and perhaps bring along a fellow movie buff for lively discussions about which of Hughes’ films remains your all-time favorite.

Ultimately, this self-guided tour celebrates more than just film trivia—it’s a tribute to the suburban landscapes and easygoing spirit that define the North Shore. For Optima Verdana® residents and anyone looking to immerse themselves in a piece of cinematic and local history, this “hidden gem” experience offers a chance to forge new memories while honoring the classic scenes that continue to influence pop culture.

 

 

Saddle Up for the 2025 Cochise Cowboy Poetry & Music Festival

Arizona’s rich Western heritage comes alive again this year at the Cochise Cowboy Poetry & Music Festival, held in historic Huachuca City in the southeast corner of the state on February 7-9. It’s a heartfelt gathering that celebrates the traditions of the American West through poetry, stories, and music. For those living in the Scottsdale area—including  residents of Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®—the festival is a unique chance to head to the southeast corner of the state, to a city and immerse themselves in an authentic cultural experience that highlights Arizona’s ranching legacy and Western lifestyle.

The Heart of Cowboy Poetry and Music
Cowboy poetry may sound like a novelty, but it has deep roots in the history of the American West. According to the Western Folklife Center, cowboy poetry likely began as a way for ranchers and cowboys to pass the time on the range, sharing their experiences in verse. Over time, these oral recitations formed the foundation of a thriving cultural tradition, blending humor, nostalgia, and vivid storytelling that brings to life the trials and triumphs of a cowboy’s days on the open range.

View of Huachuca Mountains, Cochise County. Credit: https://www.flickr.com/photos/cobalt/ on Flickr Creative Commons, licensed under CC BY-NC-SA 2.0.

Today, cowboy poetry isn’t just a nostalgic tribute; it’s a living art form that welcomes newcomers and celebrated veterans alike. Festivals across the country, including the event in Cochise County, incorporate both poetry and music, often featuring guitar and fiddle performances that pair seamlessly with poetic recitations. This blend of storytelling and Western ballads results in an engaging, intimate look at the people, landscapes, and traditions of the American West.

What to Expect at the 2025 Festival
This year, the Cochise Cowboy Poetry & Music Festival promises an even grander lineup of poets, musicians, workshops, and special events, all designed to showcase the vibrant Western culture that has defined Arizona for generations. Guests can look forward to:

  • Live Poetry Readings: Both rising talents and renowned poets will share verses that run the gamut from
    comedic and lighthearted tales to poignant reflections on ranch life. Each presentation offers a window
    into the connections and values shared by ranchers and cowhands across the region.
  • Music Performances: Expect lively guitar and fiddle tunes that celebrate the spirit of the frontier, echoing
    the sounds of a barn dance under starry desert skies. Many performers blend storytelling into their sets,
    making each show a memorable, interactive experience.
  • Workshops and Demonstrations: For those interested in learning more about the art of cowboy poetry,
    the festival typically offers workshops on songwriting, guitar techniques, and oral storytelling. Audience
    members can gain new skills and a deeper appreciation for this time-honored art form.
  • Western Vendors and Culinary Delights: Handcrafted leather goods, Western-style art, and hearty
    ranch-inspired meals add to the authenticity of the festival atmosphere. Between events, visitors can shop
    for unique souvenirs or sample traditional cowboy cuisine.
  • Meet-and-Greets with Performers: One of the joys of a festival like this is the opportunity to chat with the
    poets and musicians themselves. Whether you’re a long-time fan of cowboy poetry or brand-new to the
    genre, these up-close interactions bring the culture to life.

An Easy Trek from Scottsdale
For Optima® residents in the Scottsdale area, making the trip to Cochise County not only offers a change of scenery but a journey into Arizona’s pioneering past. The drive south reveals panoramic desert vistas, rugged mountain ranges, and an authentic slice of frontier life that’s worlds apart from the hustle of the city. It’s an ideal weekend getaway for individuals, families, or groups of friends looking to broaden their cultural horizons.

Embracing Arizona’s Heritage
The 2025 Cochise Cowboy Poetry & Music Festival is a must-experience event for anyone curious about the vibrant tapestry of Arizona’s history. By bringing together talented performers, dedicated ranchers, and engaged audiences, the festival serves as a living celebration of the West’s enduring spirit. This art form may have its roots on the range, but it resonates powerfully today, bridging the gap between old and new.

Make sure to mark your calendars for the upcoming festival. Whether you’re a dedicated cowboy poetry enthusiast or simply looking for a dose of authentic Western culture, a day or weekend in Cochise County is sure to leave you inspired by the heartfelt stories and enduring camaraderie of the American West. For a schedule of events and tickets, visit the Festival website here.

Women in Architecture: Yvonne Farrell and Shelley McNamara

As part of our ongoing “Women in Architecture” series, we’re shining the spotlight on two groundbreaking architects who have made significant contributions to the field: Yvonne Farrell and Shelley McNamara. Awarded the 2020 Pritzker Architecture Prize, Farrell and McNamara have been lauded for their exemplary practice, ethical approach, and commitment to education—qualities that deeply resonate with Optima®’s core values of innovation, community, and thoughtful design.

Yvonne Farrell. Credit: @pritzkerarchitectureprize (https://www.instagram.com/pritzkerarchitectureprize/).
Shelley McNamara. Credit: @pritzkerarchitectureprize (https://www.instagram.com/pritzkerarchitectureprize/).

A Partnership Forged in Collaboration
Yvonne Farrell and Shelley McNamara met during their student years at the School of Architecture at University College Dublin. After graduation, they worked alongside one another in various capacities, eventually forming Grafton Architects in 1978. Their firm’s name pays homage to Grafton Street, a central and historic thoroughfare in Dublin—a nod to the city’s cultural and urban context.

From the outset, Farrell and McNamara established a practice defined by rigorous research, site sensitivity, and a belief in architecture as a dialogue with the environment. Their approach integrates community needs, social awareness, and craftsmanship, resulting in buildings that are as inviting as they are responsive to local conditions.

A Design Philosophy Rooted in Context and Culture
Grafton Architects is known for a design ethos that respects and reflects its surroundings. Whether it’s a university campus in Lima, Peru, or a cultural institution in Dublin, Farrell and McNamara bring a deep sense of place to every project. They view architecture as an instrument that can elevate not just the physical environment, but also the social fabric of a community.

One hallmark of their work is generosity of space, a concept that favors open, communal areas and ample daylight. Their projects often revolve around a central gathering point—be it a courtyard, a plaza, or a light-filled atrium—encouraging social interaction and creating a sense of welcome. By doing so, they underline architecture’s ability to shape civic life, foster belonging, and celebrate cultural identity.

Landmark Projects
Universita Luigi Bocconi in Milan (2008) stands as one of Farrell and McNamara’s most acclaimed designs, earning the World Building of the Year award in 2008. The campus integrates seamlessly with the city, using sculptural volumes and grand interior spaces that allow light to filter through multiple levels. This thoughtful interplay of light and space exemplifies the duo’s deep understanding of user experience.

Another notable project is the Universidad de Ingeniería y Tecnología (UTEC) in Lima, Peru (2015). Positioned dramatically along a cliffside, the building’s layered terraces and open-air corridors provide natural ventilation and meet seismic demands, while forging a dialogue with the Pacific Ocean. This work earned them international recognition for blending cultural sensitivity with bold structural design.

At home in Ireland, projects like the Town House at Kingston University in London (2020) and the Solstice Arts Centre in Navan, County Meath, illustrate their continued commitment to public-oriented architecture. With each undertaking, they respond to local histories, climates, and communities, designing spaces that feel both contemporary and timeless.

Honoring the Next Generation
In addition to their design achievements, Farrell and McNamara serve as professors and visiting lecturers across Europe. Their involvement in academia underscores a commitment to guiding future architects toward sustainable, human-centered design. By sharing insights from their global practice, they encourage students to see architecture not merely as a profession, but as a means to contribute positively to society.

Their 2020 Pritzker Prize—often described as the “Nobel Prize of Architecture”—recognized not only their brilliant portfolio but also their consistent sense of responsibility. The prize citation applauds Farrell and McNamara for their “integrity in their approach to both their buildings… and the way they conduct their practice,” capturing the spirit that has defined their careers.

A Lasting Legacy
For Yvonne Farrell and Shelley McNamara, architecture is a vehicle for connection, empathy, and reflection of local culture—a principle that resonates strongly with Optima®’s own vision for architecture. Their designs offer a poignant reminder that good buildings uplift communities, and that creative partnerships can drive meaningful innovations in the built environment.

As we celebrate these trailblazing architects, we’re reminded that design, at its core, is about enhancing the human experience. In the works of Farrell and McNamara, we see how principles of openness, warmth, and community empowerment can shape spaces that stand the test of time—an inspiration to all who believe in architecture as a force for good.

Teeing Off 2025 with the WM Phoenix Open: A Scottsdale Spectacle

Every winter, golf’s biggest party unfolds right in the heart of Scottsdale. The WM Phoenix Open, affectionately known as “The Greatest Show on Grass,” brings a thrilling mix of high-level competition and lively entertainment to TPC Scottsdale each year. For residents of Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, the tournament and its surrounding events offer a front-row seat to one of the most exciting times on the city’s calendar.

A Tournament with a Party Atmosphere
Held at the stunning TPC Scottsdale, the WM Phoenix Open stands out among PGA Tour events for its festive vibe and enthusiastic crowds. Fans from across the country flock to the famed 16th hole, transformed into a stadium-like arena brimming with roaring cheers, imaginative costumes, and an atmosphere more reminiscent of a college sporting event than a traditional golf tournament. Yet despite the high-energy environment, the WM Phoenix Open is also a showcase for world-class golf, with many top-ranked pros eager to take on TPC Scottsdale’s challenging course layout.

The 2025 tournament activities kick off Saturday February 1st and wraps on Sunday, February 9th, with multiple rounds spanning a full week. Each day offers opportunities to watch your favorite players up close, explore interactive sponsor pavilions, and appreciate the unique way this event blends sport and entertainment. Check the tournament website for everything you need to know.

Credit: WM Phoenix Open Media Gallery (https://wmphoenixopen.com/media-gallery/photos-2/)

Beyond the Fairways: Adjacent Events and Experiences
While the golf action itself draws thousands, the WM Phoenix Open’s adjacent events keep the excitement flowing well beyond 18 holes:

Concerts at the Coors Light Birds Nest — After the final putt drops each day, head over to the Birds Nest for nightly concerts featuring nationally recognized artists and DJs. A separate ticketed event, the Birds Nest turns into a veritable music festival and a perfect way to continue the day’s festivities into the evening.

Pro-Am and Celebrity Sightings — The week often starts with a Pro-Am event, where celebrities, sports stars, and influential personalities tee it up alongside PGA Tour professionals. It’s a relaxed day of golf that offers a great chance to see how amateurs and pros interact—and sometimes even catch a glimpse of local luminaries or big-name entertainers taking their best swings.

Special Charity and Community Events — The WM Phoenix Open is also known for its charitable impact. Through the Thunderbirds organization, the tournament supports various local nonprofits. Keep an eye out for community events, autograph sessions with players, and philanthropic programs that run parallel to the main competition.

One of Scottsdale’s Signature Events
From spectacular golf to energetic crowds, live music, and community support, the WM Phoenix Open is a testament to Scottsdale’s ability to mix leisure, entertainment, and world-class competition seamlessly. For residents at Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, this iconic tournament is practically in your backyard. Don’t miss the chance to enjoy the 2025 WM Phoenix Open and its lively slate of adjacent events—creating the perfect winter outing that showcases the spirit and excitement of Arizona’s desert.

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