Blog type: Sustainability

Get Crafty: Exploring The WasteShed, Chicago’s Creative Reuse Studio

Posted on by Nancy

Nestled in Humboldt Park, with a sister location in Evanston, The WasteShed is a lively crossroads of sustainability and creativity, where discarded materials become inspiration for art, learning, and community. For Optima community residents at Optima Signature®, Optima Lakeview®, and Optima Verdana® — and all who love hands-on making, The WasteShed is a place to try something new, push your craft past conventional boundaries, and connect with fellow makers in a low-pressure, resourceful space.

What Is The WasteShed?
At heart, The WasteShed is a nonprofit creative reuse center. It collects materials that would otherwise be thrown away — art supplies, classroom remnants, fabric offcuts, paper bits, and more — and offers them back to artists, teachers, students, and craft-curious people at very low or no cost. Its brick-and-mortar locations are open Wednesday through Sunday from 11 a.m. to 6 p.m.

But the magic of The WasteShed is in what they do with those materials — namely, offering workshops, events, and community gatherings designed to teach, empower, and delight.

The WasteShed Facebook (https://www.facebook.com/wasteshed/photos)

Workshops & Creative Programs
The WasteShed offers an evolving roster of artist-led workshops. These sessions span a wide range: from visual mending and collage to miniature worlds, paper clay, and assemblage. Each workshop is affordable and accessible, with the dual mission of creative experimentation and reuse.

In addition to scheduled workshops, The WasteShed hosts free community events like Craft Night — a relaxed, BYOC (“Bring Your Own Craft”) social evening where makers bring a project and work together, sipping tea, sharing supplies, and enjoying communal momentum. These nights are as much about connection as creation, and they often fill quickly.

Another signature event is DiscarDisco, The WasteShed’s annual sustainable fashion show and fundraiser. Designers — both amateur and professional — use leftover materials from the center’s inventory to build runway looks that celebrate transformation and imagination. Past themes have included “Rags to Riches” and “PatchWERK,” where designers receive a mystery box of materials and must craft a garment entirely from its contents. The event brings together fashion, sustainability, performance, and community in a vivid showcase of what reuse can become.

Through these programs, The WasteShed invites participation at all levels — whether you’re a seasoned maker or dipping your toes into the art world for the first time.

Why Makers & Neighbors Love It
What sets The WasteShed apart is both its philosophy and its practice. Because the supply is salvaged and donated, workshops tend to be lower in cost than comparable studio settings, making them accessible to those who might otherwise be priced out. You also get the thrill of improvisation: the materials themselves often inspire creativity, forcing you to think differently, see potential in scraps, and embrace the unexpected.

There’s also a strong sense of community. In a city of makers, The WasteShed is a gathering place where you’ll bump into artists, educators, parents, and students — all sharing ideas and inspiration. It’s as much about conversation and discovery as it is about producing a final object. If you don’t finish your project in one session, you’re encouraged to return; if you have leftover materials, you can donate them back.

How To Get Involved
Check their workshop calendar for upcoming classes at both Chicago and Evanston locations. Register early, as workshops often sell out quickly, and drop in for community events like Craft Night to get a feel for the space. You can even propose your own workshop if you have a skill or craft to share. If you’re looking for ways to support the mission, donating supplies or shopping from their reclaimed inventory is an easy way to keep creativity — and sustainability — in circulation. You can also become a volunteer at The WasteShed — learn more here.

Whether you’re stitching, sculpting, collaging, or sashaying down a runway of reclaimed fabric, The WasteShed makes creative reuse tangible. It’s a place where waste is reframed, materials are celebrated, and the act of making becomes a joyful, collaborative adventure.

Shaping Sustainable Futures

Posted on by Nancy

At Optima®, sustainability isn’t a single initiative or checklist—it’s a design philosophy that informs everything we build, from the materials we select to the communities we shape. We believe that architecture has the power to create not only beautiful and functional spaces, but also enduring ones—places that evolve with people, conserve resources, and contribute to a healthier planet for generations to come.

Across our portfolio, sustainability takes many forms: innovative shading systems that reduce heat gain, signature lush vertical landscaping that cools buildings naturally, glass façades engineered to balance light and efficiency, and open floor plans that adapt as life changes. These choices add up to a simple truth: design can and should make it easier to live responsibly, without sacrificing comfort or beauty.

Building for the Long View
True sustainability begins long before a building rises from the ground. It starts with intention—with an understanding that every design decision has environmental, economic, and social impact. At Optima®, we integrate these considerations into every stage of the process: site selection, orientation, material sourcing, and energy performance. Our communities are designed to minimize waste and maximize longevity, reflecting a commitment to adaptive, future-ready living.

The Library Lounge at Optima Verdana® seamlessly integrates with lush courtyard landscaping.

This approach echoes the principles of biophilic design, which connects people with nature through form, light, and landscape. By blurring the boundaries between indoors and outdoors, our buildings create healthier, more restorative environments—reducing stress, improving air quality, and fostering a sense of belonging. Whether it’s the cascading gardens at Optima Sonoran Village® in Scottsdale or the sky-high terraces at Optima Signature® in Chicago, these natural integrations remind us that sustainability is as much about human well-being as it is about energy savings.

Design as an Ecosystem
We view every Optima® community as part of a larger ecosystem—one that balances innovation with responsibility. Our vertically integrated business model allows design, development, and management to work together seamlessly, ensuring that sustainability is embedded at every level rather than added later as a feature. This cohesion enables continuous improvement: learning from each project, refining our systems, and pushing the boundaries of performance.

We also recognize that sustainability extends beyond the physical environment. It includes the social sustainability of vibrant, connected communities. Shared amenities, walkable settings, and abundant green spaces create opportunities for interaction and wellness—encouraging residents to live not only sustainably, but meaningfully.

Shaping the Future, Responsibly
As the world faces urgent environmental challenges—from climate change to urban density—architecture plays a critical role in shaping more sustainable futures. Our mission is to continue evolving how we design, build, and live: reducing carbon footprints through smarter construction, leveraging renewable energy sources, and creating adaptable spaces that endure.

At Optima®, shaping sustainable futures means designing with empathy and foresight. It means creating architecture that serves not the present moment while also focusing on the possibilities ahead—spaces that will continue to grow, inspire, and give back to the world around us.

Biophilic Design at the Barbican Centre

Posted on by Nancy

At Optima®, our approach to design is guided by the belief that spaces should foster a deep connection between people and the natural world. This philosophy, known as biophilic design, is not only a cornerstone of our architecture but also part of a broader architectural legacy. One of the earliest and most iconic examples of biophilic architecture can be found in London’s Barbican Centre—a cultural complex and residential community where the interplay of urbanity and nature creates an enduring sense of harmony.

Brutalism Meets Biophilia
The Barbican, designed by architects Chamberlin, Powell and Bon and completed in stages between 1969 and 1982, is often described as a masterpiece of Brutalism. Its raw concrete surfaces, geometric massing, and elevated pedestrian walkways reflect the architectural ethos of its time. Yet beyond its monumental scale and striking form, the Barbican introduced a groundbreaking idea: that nature could be embedded into the DNA of a massive urban development.

Balcony landscaping at the Barbican Centre. Credit: Benny Dennis on Pexels.

Rebuilding a Bombed Landscape with Nature
The site itself was a postwar scar—a heavily bombed section of London left devastated by the Blitz. Rather than rebuild in a purely utilitarian way, the architects envisioned a “city within a city,” where cultural venues, residences, and public spaces were stitched together by gardens, terraces, and waterways. This integration of natural and built environments was radical at the time, anticipating what we now understand as biophilic design.

Greenery, Water, and Multi-Sensory Design
Central to this vision is the Barbican’s landscaping. Elevated podiums and terraces are softened with planting beds and climbing ivy that cascade over the concrete, counterbalancing the severity of the architecture with verdant life. At the heart of the complex lies an expansive lake and series of fountains, where water both animates the public realm and cools the surrounding microclimate. The layering of sensory experiences—visual greenery, the sound of water, the texture of rough concrete against soft foliage—demonstrates an early understanding of how the environment shapes human wellbeing.

The Barbican Conservatory: A Living Oasis
Perhaps the most celebrated expression of biophilia at the Barbican is its Conservatory, opened in 1984. Enclosed beneath a glass roof that lets in abundant natural light, the Conservatory shelters more than 1,500 species of plants and trees, including tropical varieties that thrive in its carefully controlled microclimate. This lush indoor landscape not only provides a year-round retreat from the city but also exemplifies a principle at the core of biophilic design: that exposure to nature—whether real, simulated, or cultivated—reduces stress, fosters creativity, and enhances quality of life.

Lessons for Contemporary Communities
What the Barbican achieved decades ago has since become central to contemporary design thinking. Biophilic architecture recognizes that humans are hardwired to seek connection with nature, and that integrating natural systems into the built environment delivers measurable benefits. The Barbican’s success lies not only in its aesthetic daring but in the way it has nurtured a sense of community and wellbeing across generations of residents and visitors.

Architecture and Nature, Seamlessly Intertwined
In London, the Barbican stands as an enduring reminder that even within the most urban context, life is richer when architecture opens itself to the natural world. In our own Optima® communities, this lesson continues to inspire how we design for beauty, health, and connection—where biophilia is not an afterthought, but the very essence of how we live.

Balancing Energy and Design: Current Trends in Feng Shui

Posted on by Nancy

In recent years, the ancient Chinese art of feng shui has found renewed relevance, evolving to meet the needs of a modern, fast-paced world. Rooted in the idea that the arrangement of our surroundings influences the flow of qi—or life force—feng shui offers both a design philosophy and a way of living that prioritizes harmony, vitality, and connection. At Optima®, where architecture is conceived as a seamless blend of form and function, many of today’s most prominent feng shui trends align closely with our own design principles.

Biophilic Elements for Energy Flow
One of the strongest trends in contemporary feng shui is the incorporation of nature to encourage balance and rejuvenation. This is especially visible in the use of plants, water features, and natural materials to create a vibrant indoor environment. In feng shui, these elements help activate positive energy and create a bridge between interior spaces and the natural world.

Optima®’s communities—whether it’s the lush, green courtyards of Optima Kierland Apartments® or the serene pool decks of Optima Signature®—are designed with this principle in mind. Here, biophilic design doesn’t just bring nature indoors; it integrates greenery into the building’s structure, ensuring that residents experience nature as a daily, effortless part of life.

Light as a Vital Energy Source
In feng shui, light represents the strongest form of yang energy, enhancing vitality, clarity, and warmth. Modern practitioners emphasize maximizing natural light, using it not only to illuminate but to energize.

This is a philosophy deeply embedded in Optima®’s approach to architecture. Expansive floor-to-ceiling windows, open floor plans, and thoughtful building orientation capture and diffuse sunlight throughout the day. Whether it’s the soft morning light in a Wilmette residence at Optima Verdana® or the dramatic desert sunsets seen from an Optima Sonoran Village® terrace, the design supports the feng shui belief that light is as essential to our well-being as air and water.

Residents at Optima Signature® take in skyline views while enjoying access to indoor and outdoor heated pools year-round, making every day feel like a restoring retreat from the hustle of the city.

Decluttering as a Design Mindset
Minimalism and feng shui share common ground in advocating for spaces free of unnecessary clutter. In feng shui, clutter obstructs the natural flow of qi, while minimalism uses open, purposeful spaces to create a sense of calm and order.

At Optima®, interiors are intentionally designed to allow residents to move freely and to furnish their spaces in ways that reflect personal meaning rather than excess. Built-in storage solutions and thoughtful spatial planning provide both aesthetic and energetic clarity, echoing the feng shui principle that the most powerful rooms are those with breathing space.

Balanced Color Palettes
Color plays a central role in feng shui, with each hue corresponding to one of the five elements—wood, fire, earth, metal, and water. Current trends embrace softer, nature-inspired palettes to promote tranquility, accented with purposeful pops of color to encourage specific energies, such as prosperity (greens), passion (reds), or stability (browns).

Optima® applies a similarly thoughtful approach to color, ensuring that palettes work in harmony with the building’s environment. For example, desert-inspired neutrals and earth tones complement the Arizona landscape, while in Chicago, deeper tones may contrast against the skyline while still maintaining balance within interiors and shared spaces.

Flow and Connectivity
Perhaps the most universal principle linking modern feng shui to Optima®’s architectural philosophy is the concept of flow. In feng shui, pathways—both physical and energetic—should be unobstructed, guiding movement and vision effortlessly through a space.

Optima® designs prioritize this same sense of flow. From sightlines that draw the eye toward nature or artwork, to communal areas that encourage organic movement and social connection, every element is positioned to create ease and continuity.

In today’s design landscape, feng shui is not about rigid rules or decorative superstitions—it’s about creating environments that feel alive, supportive, and in tune with the people who inhabit them. This modern interpretation mirrors Optima®’s own belief that architecture should enhance quality of life through thoughtful integration of space, light, color, and nature. By weaving together ancient wisdom and contemporary innovation, both feng shui and Optima®’s design philosophy remind us that when our environments are in balance, our lives are too.

Volunteer at Elmwood Dunes Preserve’s Workday on August 7, 2025

Posted on by Nancy

Just steps from Optima Verdana®, Elmwood Dunes Preserve is a green space that serves as a living classroom and testament to what community involvement can achieve. We’re thrilled to support this event and encourage residents to participate in a meaningful day of stewardship.

Join Friends of Elmwood Dunes at the preserve (Elmwood Avenue, Wilmette) for a hands‑on workday on Thursday, August 7, 2025, dedicated to habitat restoration. All are welcome—from beginners to seasoned volunteers. Come prepared to dig in, make connections, and leave your mark—helping preserve Wilmette’s natural heritage and bringing people together in service of nature.

Credit: OB on Google Maps. Licensed under CC BY 2.0.

The team will:

  • Remove invasive shrubs that threaten native plant communities
  • Clear brush and maintain pathways
  • Sustain the integrity of the restored dune and swale ecosystem

Elmwood Dunes Preserve  is Wilmette’s last natural bluff-and-dune ecosystem, restored over several years with the help of community volunteers. Today, it’s home to over 50 native plant species and serves as habitat for migratory birds and endangered flora.

This stewardship workday continues that legacy—reclaiming the space from invasive species and strengthening its ecological resilience into the future.

What to Expect
This two-hour workday offers:

  • A fulfilling outdoor activity under the morning sun
  • A chance to learn about local ecology and conservation practices
  • A community of fellow nature lovers, working toward a shared goal
  • An invitation to return as the seasons change (other upcoming workdays: September 11, etc.)

Quick Info
Summer Stewardship Workday
Date & Time: Thursday, August 7, 2025, 8:00 am – 10:00am
Location: Elmwood Dunes Preserve (Elmwood Avenue, Wilmette)
Hosted by: Friends of Elmwood Dunes & Wilmette Park District
What to Bring: Gloves, water, long pants, closed-toe shoes (tools provided)

Come explore, serve, and celebrate this beautiful preserve. Bring friends or family, or sign up for future stewardship days—let’s make this summer both restorative and impactful.

A New Standard in Sustainability: Optima McDowell Mountain® Debuts America’s Largest Private Rainwater Harvesting System

Posted on by Nancy

At Optima®, we believe that architectural design and environmental responsibility should be inseparable. That belief drives every detail of our communities, from energy-efficient building systems to lush vertical landscaping. Now, with the debut of America’s largest private residential rainwater harvesting system at Optima McDowell Mountain® in Scottsdale, we’re pushing that commitment even further—creating a new benchmark in sustainable living.

Innovation That Starts From the Sky
Located in the heart of the Sonoran Desert, where water conservation is critical, Optima McDowell Mountain® was designed to reflect the needs of both the local environment and the people who call it home. The new rainwater harvesting system spans the 3.75-acre development and captures, filters, and reuses rainwater to support the community’s expansive landscape needs.

With a storage capacity of 200,000 gallons, this cutting-edge system ensures that even in a region where rain is infrequent but intense, every drop is used wisely. Rainwater collected from the rooftops, terraces, and hardscape surfaces is channeled through engineered drains and filtration systems into large underground cisterns. This water is then repurposed for irrigation throughout the property’s extensive outdoor spaces, which feature native and drought-tolerant vegetation carefully curated to thrive in Scottsdale’s unique climate.

Designing for a Desert Future
Water scarcity is one of the defining environmental challenges of the Southwest. As populations grow and climate patterns shift, forward-thinking solutions are essential—not just for new buildings but for the long-term sustainability of entire communities. Without question, Optima McDowell Mountain®’s rainwater harvesting system is a stunning technical achievement; it is also a meaningful step toward reimagining how luxury and environmental stewardship can—and must—coexist.

The system dramatically reduces the development’s dependence on municipal water, lessening its impact on an already stressed water supply. For residents, that means living in a place that not only looks beautiful but is actively working to protect the natural world that surrounds it.

Integrating Nature and Community
True to Optima®’s philosophy of biophilic design, this system isn’t just behind the scenes—it’s part of a larger vision that connects architecture with nature. Lush courtyards, green spaces, and signature vertical gardens at Optima McDowell Mountain® are all supported by the harvested rainwater, providing vibrant and ever-changing scenery for residents to enjoy year-round.

These spaces are more than aesthetic features—they are active contributors to wellbeing, encouraging connection with nature, relaxation, and community engagement. Whether enjoying a morning coffee on a private terrace, walking the verdant paths, or gathering with neighbors in outdoor lounges, residents of Optima McDowell Mountain® experience firsthand how sustainability enhances quality of life.

A Model for What’s Next
Optima McDowell Mountain® exemplifies the future of development in water-conscious regions by leveraging intelligent design and sustainable innovation. As America’s largest private rainwater harvesting system of its kind, it sets a precedent for what’s possible—and what should be expected—from contemporary architecture in the age of climate resilience.

At Optima®, we’re proud to lead by example, continually seeking bold ways to bring sustainability and beauty into harmony. With projects like Optima McDowell Mountain®, we’re not just designing buildings—we’re helping shape a healthier, smarter, and more sustainable world, one drop at a time.

Regenerative Architecture: Building Beyond Sustainability

Posted on by Nancy

Modernist design has long championed the union of form and function, celebrating clean lines and innovative materials. Yet in today’s landscape—where climate change, resource scarcity, and urban growth spur pressing challenges—Optima® is pushing these principles even further. Regenerative architecture is emerging as a cutting-edge philosophy that not only minimizes environmental harm, but actively revitalizes the ecosystems and communities in which buildings stand. It represents the next horizon of sustainable design—an approach that aims to give back more than it takes.

From Sustainable to Regenerative
Historically, green or sustainable architecture has focused on reducing negative environmental impacts: lowering energy usage, waste, and carbon emissions. While crucial, such measures often aim to meet net-zero or near-neutral outcomes. Regenerative architecture, however, sets its sights on a net-positive goal. Rather than just stopping at less harm, regenerative projects create environmental and social benefits—like enhancing biodiversity, improving local air and water quality, or boosting community well-being. A building designed regeneratively can restore habitats, replenish local groundwater through smart water cycles, or even produce more renewable energy than it consumes. This shift in mindset—from minimizing damage to actively healing—lies at the heart of the regenerative movement.

View onto the courtyard from the library lounge at Optima Verdana®

Holistic Design and Natural Systems
A key principle of regenerative architecture involves embracing natural systems as co-partners. Designers study local climate, soil conditions, wildlife habitats, and water cycles to inform every facet of a building’s design and function. This may involve rainwater harvesting to supply irrigation, constructed wetlands for wastewater treatment, or green roofs that help insulate the building and provide pollinator habitats. By weaving these natural processes into the building’s life cycle, architects ensure that structures and landscapes work in harmony—yielding a net-positive ecological footprint.

Additionally, regenerative design aligns with cradle-to-cradle product lifecycles, where materials are selected for durability and potential reuse. As an example, structural elements can be planned for future disassembly, ensuring materials can be recycled or upcycled rather than destined for landfill. For companies like Optima®, known for modernist styles that emphasize efficiency and elegance, these practices dovetail with the core ideals of minimalism and functional beauty—form following the environment, so to speak.

Community, Health, and Well-Being
Although “regenerative” often conjures images of greenery and ecosystems, people remain central to the concept. Regenerative architecture aims to improve human health, happiness, and community resilience. Buildings that filter indoor air through bio-based solutions, incorporate natural light in all interior spaces, and emphasize biophilic design can enhance psychological well-being. Some advanced projects even feature integrated agriculture, allowing residents or employees to grow fresh produce onsite. At once, these features reduce carbon footprints and strengthen local food security—yet another way architecture can “give back.”

Architects and planners also consider walkability, local cultural identity, and public spaces as part of a structure’s regenerative impact. For instance, a building might be sited to connect with public transit routes or designed with amenities that encourage social interaction—like shared courtyards or rooftop gardens. In doing so, the development fosters social ties and reduces automobile dependency. It’s a holistic take: just as the building nurtures its immediate environment, it also uplifts the people who inhabit and surround it.

Embracing the Future: A Regenerative Path Forward
For Optima® and like-minded architects, regenerative architecture holds immense promise. By going beyond conventional sustainability, design teams can ensure that each project not only mitigates but actually improves its ecological and social context. This might mean a commercial building whose photovoltaic canopy supplies extra energy to the grid, or a residential complex whose integrated water management system revives a local wetland. The ultimate aim is to create built environments that echo the principles of modernism—striking, efficient, and forward-thinking—while also forming a positive, symbiotic relationship with the planet and its inhabitants.

As regenerative concepts gain traction, they underscore a fundamental truth: the built world and the natural world don’t have to be in conflict. With innovation, empathy, and a systems-thinking approach, architecture can truly regenerate. And by staying rooted in modern design, we can craft structures that are both visually arresting and life-giving—ushering in an era where buildings sustain and enrich the land, rather than merely occupying it.

Leading the Way in Sustainable Living: Optima®’s Commitment to Induction Technology

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At Optima®, we’ve always believed in pushing the boundaries of design and innovation to build communities that not only look exceptional but also champion sustainability and the well-being of our residents. Our adoption of induction stove technology exemplifies this commitment. As concerns around gas stoves have continued to rise, Optima® is proud to be ahead of the curve, offering an eco-friendly, efficient, and health-conscious alternative for modern living.

A Forward-Thinking Choice
Recently, Propmoto ran an article discussing the growing scrutiny of gas stoves and how induction cooking is taking center stage in contemporary residential developments. Quoted in that piece, our Chief Operating Officer David Hovey Jr. described why Optima® made the switch to induction stoves in many of our projects, highlighting their superior energy efficiency and the reduced indoor air pollutants they produce. In an era where both regulators and consumers are paying closer attention to environmental impact, this progressive step aligns with our ethos of building for the future.

Not Our First Rodeo
If you’ve been following our blog, you may recall the July 2022 post we published about our early adoption of these electric-powered cooktops. At the time, induction stoves were still seen by some as an oddity or a futuristic luxury, but Optima® recognized their tremendous benefits—faster heating, precise temperature control, and a safer cooking environment without open flames. One year later, it’s heartening to see the conversation around these innovative appliances growing, and to have our initiatives recognized as forward-thinking in the real estate and property development space.

Example of induction cooktop used in several Optima® communities. Courtesy of Fisher and Paykel.

Why Induction?
Energy Efficiency: Induction cooking transfers heat directly to the cookware, minimizing wasted heat and significantly lowering energy usage. This not only saves on utility costs but also shortens cooking time—a win-win for residents.

Improved Air Quality: Unlike gas stoves, induction cooktops don’t release combustion byproducts like nitrogen dioxide, leading to cleaner indoor air and a healthier home environment. This contributes to our broader goal of promoting resident well-being.

Temperature Precision: Induction offers precise temperature control with rapid adjustments, making cooking more efficient and enjoyable for novices and culinary pros alike.

Safety Features: With no open flame or hot coils, induction stoves reduce the risk of accidental burns or fires. The surface remains relatively cool, and the burner automatically shuts off when cookware is removed.

A Broader Vision for Sustainable Development
Optima® is no stranger to adopting green solutions; from utilizing high-performance building envelopes to integrating rooftop landscaping and water conservation measures, our design philosophy hinges on creating communities that harmonize with the environment. Induction stoves fit seamlessly into that larger picture, demonstrating our proactive approach in identifying technology that aligns with both ecological responsibility and resident comfort.

David Hovey Jr.’s perspective in Propmoto validates what we’ve known all along: that induction cooking is rapidly becoming the new standard for luxury, health-conscious living. For us, it’s not just about installing modern appliances—it’s about cultivating spaces where residents can thrive, secure in the knowledge that their homes are on the cutting edge of sustainability and design innovation.

With each new project, we aim to refine and elevate our approach to sustainable architecture. Induction stoves are one piece of that larger puzzle. Whether it’s adopting more solar power, improving building insulation, or exploring innovative materials, we never stop questioning how we can do better for our residents and the planet.

We’re gratified to see the real estate industry increasingly highlight the benefits of induction stoves, and we’re proud that Optima® is leading by example. As the conversation around gas stoves continues to evolve, we remain committed to staying ahead of the curve and championing technology that fosters a greener, healthier lifestyle for all.

Scottsdale’s Path to Healthier Living: The Blue Zones Project and the Power 9® Principles

Posted on by Nancy

Our communities in Scottsdale—Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain® — are no strangers to fostering a lifestyle that promotes well-being, sustainability, and community. From the carefully curated spaces that enhance residents’ connection to nature to the amenities designed for active and social living, Optima® has always emphasized a holistic approach to health and happiness. That’s why the arrival of the Blue Zones Project® in Scottsdale feels like a perfect complement to the values Optima® communities hold dear.

The Blue Zones Project, inspired by National Geographic explorer Dan Buettner’s research, aims to bring the longevity and wellness secrets of the world’s healthiest communities to cities across the United States. Scottsdale became part of this transformative project in March 2022, joining a movement that leverages “The Power 9®”—a set of nine principles derived from Buettner’s findings in areas where people live the longest, healthiest lives. By embracing these principles, Scottsdale hopes to foster a vibrant environment where everyone can lead longer, healthier, and happier lives.

Here’s a look at the Power 9® and how they align with the lifestyle Optima® encourages within our Scottsdale communities:

1. Move Naturally. In Blue Zones, people incorporate physical activity naturally into their daily lives rather than relying on structured workouts. This principle emphasizes moving often and organically. Optima® communities in Scottsdale support this with lush courtyards, walking paths, and beautifully landscaped outdoor spaces that invite residents to take a stroll, engage with their surroundings, and make movement a natural part of their routine. Additionally, state-of-the-art fitness centers, pools, and yoga studios make it easy to stay active.

2. Purpose. Having a reason to get up in the morning adds years to one’s life. In Blue Zones, people have a clear sense of purpose, often tied to family, work, or community involvement. For Optima® residents, purpose can be found in building connections with neighbors, engaging in community activities, and participating in the vibrant cultural life Scottsdale offers. Optima®’s thoughtfully designed spaces encourage interaction and foster a sense of belonging, helping residents connect to a purpose greater than themselves.

Rooftop Sauna at 7140 Optima Kierland Apartments®

3. Down Shift. Stress leads to chronic inflammation, which is associated with every major age-related disease. People in Blue Zones have daily routines to shed that stress. Optima®’s tranquil spaces, green landscapes, and mindful architectural designs provide residents with environments that inspire relaxation. The calming presence of nature and access to peaceful areas allow residents to unwind, recharge, and practice their own forms of down-shifting.

4. 80% Rule. The 80% rule encourages stopping eating when you’re 80% full. Practicing moderation and mindful eating contributes to long-term health. Scottsdale’s participation in the Blue Zones Project promotes access to healthy, balanced meals, with local restaurants participating in the initiative. Optima® residents can also bring this principle into their own kitchens, creating nutritious meals and enjoying them mindfully in spaces designed for gathering and connection.

5. Plant Slant. In Blue Zones, people’s diets are primarily plant-based, with an emphasis on fresh, whole foods. Many of the Blue Zones-approved restaurants in Scottsdale feature plant-forward dishes, offering inspiration for those looking to incorporate more greens, beans, and vegetables into their diet. Optim® communities also make it easy to embrace a plant-forward lifestyle with nearby grocery stores and farmer’s markets that offer fresh, seasonal produce.

6. Wine @ 5. Moderation is key. People in Blue Zones often enjoy one or two glasses of wine per day with friends and family. Optima residents can embrace this principle by gathering in the community’s social spaces or dining areas, enjoying a glass of wine, and connecting with friends or neighbors. These moments of community bonding contribute to emotional wellness, which is just as vital as physical health.

7. Belong. A sense of belonging is integral to a happy life. In Blue Zones, people are part of supportive faith or community groups. Optima encourages a similar sense of belonging through its focus on community spaces, organized activities, and resident events. Scottsdale’s Blue Zones Project also fosters community involvement, inviting residents to participate in events, volunteer opportunities, and activities that strengthen local bonds.

8. Loved Ones First. In the world’s healthiest communities, family comes first. People prioritize time with their loved ones and often care for aging family members at home. Optima®’s family-friendly amenities and welcoming environment encourage multigenerational living and support family connections. The Blue Zones Project in Scottsdale promotes spending quality time with family as well, highlighting its importance to overall health and happiness.

9. Right Tribe. In Blue Zones, people surround themselves with those who share their values and support healthy behaviors. Living in an Optima® community means being part of a network of residents who value wellness, sustainability, and connection. Through events, shared spaces, and a like-minded community, residents have the opportunity to form bonds with others who support and inspire a healthy lifestyle.

Embracing the Blue Zones Vision at Optima®
The Blue Zones Project in Scottsdale is a natural extension of the values that Optima® has integrated into its communities. By focusing on wellness, connection, and sustainable living, Optima® has created spaces that allow residents to thrive and find joy in everyday moments. The Power 9®, creating a healthier and more connected Scottsdale.

As Scottsdale continues its journey to become a certified Blue Zone, Optima® residents have the unique opportunity to be part of a community that truly prioritizes well-being. Whether it’s through adopting mindful eating habits, engaging in physical activity, or nurturing meaningful relationships, the Power 9® principles provide practical ways to make life not only longer but also richer and more fulfilling.

To learn more about Blue Zones Project Scottsdale, visit their website.

 

Preserve and Protect: The “AppreciateAZ” Program

Posted on by Nancy

At Optima®, sustainability and environmental stewardship have always been at the heart of our values. We are deeply committed to reducing our carbon footprint and making conscious decisions to protect the natural world. Our Arizona properties, including Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, our communities thrive amidst stunning desert landscapes, and it’s more important than ever to ensure that the land we call home is protected for generations to come. That’s why we’re proud to align with initiatives like the AppreciateAZ program.

What is the AppreciateAZ Program?
The AppreciateAZ initiative, launched by the Arizona Office of Tourism, is a call to action aimed at promoting responsible recreation and conservation of Arizona’s unique environments. Arizona is known for its breathtaking national parks, picturesque landscapes, and diverse ecosystems. From the Grand Canyon to the Sonoran Desert, these natural wonders draw millions of visitors every year. However, with increased tourism comes the need for greater responsibility in preserving these ecosystems.

Native flora in Aravaipa Canyon, Arizona. Credit: Bob Wick, BLM for My Public Lands, Bureau of Land Management on Flickr Creative Commons under Attribution 2.0 Generic Deed

AppreciateAZ encourages residents and visitors to follow seven key principles designed to help reduce environmental impact while ensuring that everyone can continue to enjoy the state’s stunning landscapes:

Plan Ahead and Prepare: Ensuring that visitors are informed about the area they are exploring is critical. From checking local regulations to understanding the weather, the program emphasizes preparedness for all who wish to immerse themselves in Arizona’s natural beauty.

Stick to Trails: To protect fragile ecosystems and wildlife, the program encourages hikers and outdoor enthusiasts to stay on designated trails. This helps minimize erosion and prevent damage to native plants and habitats.

Dispose of Waste Properly: This principle promotes a “leave no trace” mentality, ensuring that trash and waste are properly disposed of. Carrying out what you carry in is a key aspect of preserving the pristine beauty of natural areas.

Leave What You Find: In a state as biodiverse as Arizona, it’s important to leave natural and cultural resources undisturbed. Appreciate AZ encourages visitors not to remove rocks, plants, or artifacts, ensuring that future generations can also enjoy the state’s wonders.

Be Careful with Fire: Fire safety is a pressing concern, particularly in the dry desert climates of Arizona. AppreciateAZ asks visitors to take precautions when dealing with campfires and to follow fire restrictions to prevent wildfires.

Respect Wildlife: Arizona is home to many unique species, from desert tortoises to mountain lions. Respecting wildlife means observing animals from a distance and ensuring that human activity does not disturb their natural behavior.

Be Kind and Respectful to Others: Arizona’s natural spaces are for everyone. Showing respect to other visitors and maintaining a positive attitude while exploring is essential to ensuring a safe and enjoyable environment for all.

Recreate Responsibly
In addition to AppreciateAZ, Arizona State Parks has developed the Recreate Responsibly guidelines, which serve as a companion initiative to ensure that people can enjoy outdoor activities while minimizing their environmental footprint. Recreate Responsibly encourages practices such as picking up after pets, avoiding overcrowded areas, and respecting park hours and regulations.

The synergy between AppreciateAZ and Recreate Responsibly strengthens the movement toward sustainable tourism in Arizona. Both programs highlight the importance of individual actions in safeguarding natural resources, promoting conservation efforts, and encouraging visitors to think critically about their interactions with the environment.

How Optima® Supports Sustainability
By supporting initiatives like AppreciateAZ and Recreate Responsibly, we can further our mission to integrate sustainable practices into everyday living. Together, we can ensure that Arizona’s breathtaking landscapes remain healthy, vibrant, and accessible for generations to come.

For more information on how you can get involved in preserving Arizona’s natural beauty, visit the official Appreciate AZ website or Recreate Responsibly. Let’s continue to enjoy, appreciate, and protect the environment that makes Arizona such a special place to live.

 

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