The Architecture of Bertrand Goldberg

Chicago is home to a vast array of architectural diversity, from Modernism to Prairie School and beyond. Although no two city skyscrapers are the same, Marina City is one building that particularly stands out. Built by American architect Bertrand Goldberg, the industrial series of towers represent his unique mark on Chicago architecture. Today, we’re taking a closer look at Goldberg’s life and work.

Bertrand Goldberg presenting a model of Marina City; photo courtesy of BertrandGoldberg.org
Bertrand Goldberg presenting a model of Marina City; photo courtesy of BertrandGoldberg.org

Early Life and Architectural Beginnings

Born local to Chicago in 1913, Bertrand Goldberg left the US for Germany at the ripe young age of eighteen in 1932. There, he studied at the Bauhaus and worked at the small architectural office of Bauhaus director Ludwig Mies van der Rohe. Like many others studying and working in Germany during that period, Goldberg eventually had to flee the country under mounting political pressure and civil unrest. After a brief stint in Paris, Goldberg returned to his hometown in Chicago to continue his career.

Prentice Women’s Hospital, designed by Bertrand Goldberg, in Chicago, IL
Prentice Women’s Hospital, designed by Bertrand Goldberg, in Chicago, IL

The Work of Bertrand Golberg

At only 23 years old, Goldberg opened his own architectural office in Chicago. He was most known for his innovative structural solutions to complex problems, with commissions that included designing an easily transportable structure for the North Pole chain of ice cream shops as well as many prefabricated projects and mobile vaccine laboratories for the US government. 

His work was always experimental, testing out ways to create unconventional forms through extremely conventional and mundane materials. His most popular project is Marina City, often referred to as the “corn cobs,” which stand out in sharp relief against the Chicago riverfront. 

Marina City is a mixed-use complex of five concrete towers, built in 1961-1964, that has continued to change and evolve over time. Goldberg’s original plan was complete with an office building, theater, public pedestrian plaza, an active rail line, a marina, an ice skating rink and a bowling alley. Though the rail line and skating rink are no longer standing, the theater remains, converted in the Chicago House of Blues venue.

The success and critical acclaim of Marina City inspired many of Golberg’s later structures, including River City in Chicago and several hospital structures across the country. Though Goldberg died in Chicago in 1977, he has built a lasting legacy and forever left his mark on the Chicago skyline.

Your Guide to Golfing Inside

With the winter months officially here, many of us are having to go without our favorite outdoor activities and sports. However, for residents at many of our Optima buildings, golfing year-round, rain or shine, is still a possibility. For avid golfers who want to keep up their game at all times, we present your guide to golfing inside:

The first golf simulators appeared in the early 1970s, developed from placing computerized sensors at different points on a net. This method only allowed players to practice their swings and offered no way to gauge distance or accuracy. Thankfully, technology has allowed for golf simulators to expand and advance over the years. Now, you can play a full round of golf with different clubs for a more well-rounded practice, and enjoy putting on some of the world’s best golf courses right from the comfort of home.

Whether you’re a seasoned golfer or a newbie, indoor golfing has a few perks that even real golf can’t beat. The first — and most obvious — being that you can play any time and in any weather condition. Playing via simulator also requires significantly less time, and there’s no commitment to play through an entire round. For anyone working from home, that means an easy golf break during lunch, or a quick way to reap some of the health benefits from the sport. Of course, improving your game is a huge benefit. Simulators provide instant feedback for each shot, so you can adjust as you go. By the time the weather warms up again, you’ll be a new player. 

Golfing Simulator on the 7th floor amenity space at Optima Signature
Golf Simulator on the 7th floor amenity space at Optima Signature

For residents across our Optima Kierland community, golf simulators are integrated at our residents-only clubs on our extensive amenity floors. At Optima Signature, a golf simulator and putting green ensure that residents can practice both their long and short game. We know how important wellness and recreation are to our communities, and we hope our amenity levels — including our golf simulators — help residents stay healthy year-round! 

Modern vs. Contemporary Architecture

Whether it’s in reference to decor or design, the terms modern and contemporary are often used interchangeably. While this detail may be easily overlooked, the difference between the two styles is notable, especially in the world of architecture. Today, we’ll break down the distinction between modern vs contemporary architecture, and why it matters.

Simply put, contemporary design refers to styles relevant in the present moment, whereas Modernism refers to a style defined in the past. As we’ve covered in previous posts, Modernism has an expansive history, which was most notably defined between 1900 and 1960. Contemporary design can change based on what’s currently trending, and often changes based on widespread taste. Modernism remains defined by traditions and practices from the original Modernist movement.

So why do these two styles often get confused? Firstly, Modernism is a timeless style that often translates as contemporary because even after almost a century, its elements are still beautiful. It’s why our own use of materials, natural light and structure have stood the test of time at Optima. Secondly, current contemporary design does share some similarities to Modernism. Glass and metal materials, floor-to-ceiling windows and minimal color palettes are all popular architectural details right now. Even curated residential green space, a signature Modernist feature in our projects for decades, are trending with the house plant craze. With contemporary architecture and design borrowing elements from Modernism, it makes sense that they often get swapped out for each other. 

If you want to learn how to spot the difference, it’s worth studying Modernism first so you know what to look for in true Modernt pieces and buildings (our own blog is a great resource for that). Some things to look for: open floor plans, asymmetry, large panels of windows or glass walls, lack of ornamentation and highly functional spaces. Function over form was the mantra of Modernism, and it still informs Modernist interpretations now. If the building or space includes anything trendy or cutting-edge for the year —  like some of Architectural Digest’s 11 Most Anticipated Buildings of 2020 — it’s probably more appropriately categorized as contemporary. 

Although the two styles are similar, there’s no replicating the impact and legacy of Modern architecture. Our love for Modernism inspires us to recognize and appreciate it when we see it, and we hope our readers share the sentiment.

2020: A Year in Review

As 2020 comes to a close, we’re taking this moment to reflect and look back on all that’s happened through this unexpected, unprecedented year. From our team, to our projects to Optima as a whole, we’ve learned, grown and thrived. Here are just a few of the highlights:

7180 Optima Kierland, winner of the Outstanding Property Award London for Winner in Architectural Design, surpassed its 85% sold milestone.
7180 Optima Kierland, winner of the Outstanding Property Award London for Winner in Architectural Design, surpassed its 85% sold milestone.

Projects and Properties

This was a big year of growth for us with many exciting projects. In Arizona, we launched the lease-up of the new 7140 tower at Optima Kierland Apartments, the second apartment tower within the Optima Kierland development. Also within Optima Kierland, 7180 Optima Kierland surpassed its 85% sold milestone.

And in Chicago, our portfolio expanded with the groundbreaking of Optima Lakeview and the approval of Optima Wilmette, two projects we look forward to making future strides with in the coming year. 

Awards

We were honored to win thirteen awards this year. Our architecture and design were acknowledged with the AIA Chicago Design Excellence Awards for Distinguished Building (Whale Bay House) and the Outstanding Property Award London for Winner in Architectural Design four times over (Whale Bay House, Arizona Courtyard House, 7180 Optima Kierland and Optima Sonoran Village).

Our property management team was recognized with the Best Community & Management Team Tribute Award by the Arizona Multihousing Association.

Meanwhile, our corporate culture was acknowledged with the award for Crain’s Chicago Business Best Places to Work 2020, and AZCentral Top Companies 2020.

To see the full 2020 lineup, visit our awards page.  

Culture

Throughout the year, we rallied to keep our culture thriving and to ensure our team stayed more connected than ever. We launched our Be Well | Work Well initiative, made up of the Be Well | Work Well Newsletter and new Wellness page within our company intranet , focused on keeping our team well: mentally, emotionally, socially and physically.

Two kids pose with their jack-o-lanterns

We created a new normal and found ways to have fun together, even while apart, through virtual trivia, virtual happy hours supplying cocktail kits and our dueling pianos virtual holiday party. We brought families into the fun, too, with our innovative “Optima Community Garden,” sending seed packages for team members to plant in their home gardens, and with our pumpkin carving contests, sending supplies and holding voting to determine a winner. 

We can’t thank our leadership, team members and communities enough for rising to the occasion and making this year special. Going into 2021, we’re excited to continue innovating, growing and achieving together.

The Health Benefits of Natural Light

Architecturally speaking, Modernist design is often defined by expansive windows and plenty of natural light, something we’ve incorporated across our properties for decades. There’s certainly an aesthetic benefit to large windows and entryways; they invite the outdoors inside, giving residents a full view of the surrounding environment. And as we’ve seen from this year, there’s certainly a wellness aspect to the design feature as well. So what exactly are the full health benefits of natural light?

Physical Benefits

When exposed to sunlight, our skin absorbs vitamin D, which helps prevent bone loss and reduces the risk of heart disease, weight gain and various cancers. You don’t have to sit by the pool in order to get plenty of vitamin D; soaking in some sun while you work from your at-home office or sipping coffee by your window in the morning works just fine. Natural light exposure also helps improve productivity, immune system strength, mood and sleep. Especially during winter months, it’s important to get your daily dose of natural light. 

Mental Benefits

And speaking of winter months, with the days getting shorter and darker, many suffer from Seasonal Affective Disorder. During that time of year, natural light is even more impactful on our mental health. Sunlight actually helps produce serotonin and endorphins, hormones that can significantly improve our moods. If you’re looking for a natural way to beat the winter blues, natural light is a great method to do so.

If you want to maximize natural lighting in your own home, there are a few ways to do so without any major renovations. Arrange mirrors to reflect light, move furniture as to not block windows, avoid heavy or dark drapes and keep your windows clean. You can even try light therapy or synthetic light lamps for an extra boost. No matter your method, natural light is a great way to stay happy and healthy this winter. 

Giving Back: Lakeview Pantry

This holiday season, Optima is giving back to our community through a food drive for Lakeview Pantry. We’re excited to engage with a neighborhood institution near and dear to the Lakeview community and to play our role in their mission to end hunger in Chicago.

Lakeview Pantry celebrated their 50th anniversary this year, having been in operation since 1970. A small and dedicated group of neighbors began the initiative as The People’s Pantry of Lakeview, serving nearly 100 people in their first year. Since then, the pantry has grown to a team of 30 staff and 5,000 volunteers, providing nearly 4 million meals to 100,000 individuals in 2020. Lakeview Pantry has also adapted their services to meet the needs of the community, incorporating Online Market orders and community pop-ups alongside critical social services such as mental health counseling, job search support and crisis intervention.

From Thanksgiving to Christmas, our office is doing its part to collect food donations in-office which will be dropped off at the pantry. It’s important to us to contribute to local causes, especially around the holiday season, when everybody deserves a full belly and a full heart. Last year, we collected food for Deerfield Pantry alongside pet food for Meals on Wheels in Northeastern Illinois. 

As we continue progress on Optima Lakeview, we look forward to discovering more ways to give back to our new community in the future. 

Phoenix Public Art: Air Apparent

An otherworldly sculpture and public art installation in Phoenix pushes viewers to ponder the color of the sky. Air Apparent is a Turrell Skyspace installation, located on the campus of the University of Arizona Tempe. Today, we’re taking a closer look at the work, from its inception to its impact on viewers today.

Artist James Turrell has been making Skyspaces since the 70s, earning international recognition for his innovative work. Air Apparent, installed in 2012, is no less impressive. The immersive art experience is a wondrous structure that frames the sky, using LED lights to “optimize color perception at sunrise and sunset.” Turrell himself describes the concrete and steel structure as “a specifically proportioned chamber with an aperture in the ceiling open to the sky.” The experience for the viewer, then, becomes a surreal rumination on their own perception, grounded only by the work’s alien architecture. 

The ASU Skyspace is the third in the area, but the only one that’s open 24/7. Located at the intersection of Rural and Terrace roads, ASU President Michael Crow has declared the artworks’ proximity to “three of the most sophisticated science facilities on Earth” as anything but accidental. One of the nearby buildings, the Interdisciplinary Science and Technology Building 4 (ISTB4), is renowned for designing instruments to enable scientific exploration of other worlds. The labspace includes public outreach areas to invite visitors into the scientific and engineering challenges that invigorate studies of Earth and the universe.

Air Apparent was designed by Turrell in collaboration with architect William P. Bruder, and is set in a desert garden designed by landscape architect Christy Ten Eyck. We’re wowed by the installation’s architectural feats and the deeply thoughtful way it relates back to the surrounding environment — you just have to see it to believe it. 

The Legacy of Frank Lloyd Wright

Modernism wouldn’t be the discipline it is today without the greats that defined it. A name well-known throughout the world, Frank Lloyd Wright is heralded as the “greatest American architect of all time” by the American Institute of Architects. His contributions to architecture have touched all of us at Optima and countless others, leaving behind a monumental legacy.

The Life of Frank Lloyd Wright

Frank Lloyd Wright was born in Richard Center, Wisconsin on June 8, 1867 to a preacher father and teacher mother. His young life was spent travelling for his father’s ministry position, and his parents’ divorce when he was 18 set his family back even further financially. To help out, Wright worked at the same university at which he was studying: University of Wisconsin. Despite his commitment to his family, Wright’s dream of becoming an architect pulled him away from school when he left Madison two years later to move to Chicago.

Frank Lloyd Wright Home and Studio, 1967. Credit: Philip Turner, Library of Congress, Prints & Photographs Division, ILL,16-OAKPA,5-2. Image is in the public domain.

In Chicago, Wright tried working for two different firms before landing at Adler and Sullivan, where he worked under Modernist master Louis Sullivan for six years. At 22, Wright married Catherine Lee Tobin and entered into a five-year-contract with Sullivan in exchange for the loan money Wright would need to build him and his wife their home in Oak Park, a Chicago suburb. Tempted by the need to provide for his family, Wright took on independent residential commissions even though it violated his contract with Sullivan. When Sullivan found out, the two parted ways and did not repair their relationship until twenty years later. It was this separation, however, that pushed Wright out on his own and allowed him to grow his prolific independent career.

Fallingwater by Frank Lloyd Wright. Credit: Somach on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

The Work of Frank Lloyd Wright

After his separation from Sullivan, Wright started his own firm in 1893. Wright’s career spanned an impressive seven decades, a time period over which he developed his distinctive point of view and style. Wright saw architects as the poets of their time — an artistic historian of sorts. He believed in creating structures that lived in harmony with the natural world, a point of view which he called “organic architecture.”

Wright brought American design to the forefront and was the leader of the Prairie School movement, a distinctly American midwestern style. Hallmarks of Prairie School design include low-pitched roofs, overhanging eaves and open floor plans. These expansive residences mirrored the endless landscape of the Midwestern prairies, and employed materials such as wood to further integrate the manmade with its environment. 

Ennis House, 1924, Frank Lloyd Wright — a Textile style/Mayan Revival home
Ennis House, 1924, Frank Lloyd Wright — a Textile style/Mayan Revival home. Credit: Mike Dillon on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

Later in his career, Wright also worked in the textile style out West, as well as pioneering a new dichotomy with his 60-house Usonian series. The Usonian homes were another way Wright carved out a language that was distinctly American, uninfluenced by any international predecessors. These homes were marked by their flat roofs and cantilevered overhanging — which became the source of the term “carport.” While out West, Wright also established Taliesin West and other structures near the greater Phoenix area, some of which are close to our Optima communities in Arizona. Just as we’re inspired by the desert scape, Wright was similarly enchanted with the surrounding foliage and existing architecture. 

Cedar Rock (Lowell Walter House), 1948, Frank Lloyd Wright — a Usonian house
Cedar Rock (Lowell Walter House), 1948, Frank Lloyd Wright — a Usonian house. Credit: AIA Iowa.

With his 70-year career, 500+ completed projects and numerous accolades, this is only the tip of the iceberg in the legacy left behind by Frank Lloyd Wright. It is all these contributions and more that will forever cement Wright as a master of American architecture.

The Work of SOFTLINE

At Optima, our passion for Modernism shines through in all aspects of design, from the art we hang on the walls to the furniture we select. For Optima Kierland Apartments, we handpicked standout statement pieces from Danish furniture designer SOFTLINE, including the modular sofa and sculptural bench pictured above.

SOFTLINE started in Denmark in 1979 with a commitment to creating innovative, iconic and high-quality furniture. True to the essence of Modernist design, their pieces explore the limits of form and function. While their furniture unabashedly explores sculptural forms, SOFTLINE places an emphasis on modular furniture that’s able to be arranged in a variety of configurations and used for many purposes. And of course, each piece is swathed in a bold color as a finishing touch.

The amenity floor at Optima Kierland Apartments features Pierce, a bench designed by Karim Rashid for SOFTLINE. Rashid describes the bench’s undulating form as sensual and sculptural. Pierce is made up of two interconnected pieces that can’t exist without one another, creating an integral equilibrium that defies gravity. Rashid himself has been dubbed by Time magazine as “the most famous industrial designer of all the Americas” and the “Prince of Plastic.” 

Playing perfect complement to Pierce is the striking blue modular sofa, PLANET. The highly adaptable modular sofa was designed for Softline by Stine Engelbrechtsen so that those employing the piece can “create their own universe.” PLANET’s simple design and soft edges embody the ultimate in comfort, while the silver metal legs give the airy effect of the sofa hovering just above the ground. At Optima Kierland Apartments, we configured PLANET’s modular pieces so that residents can privately enjoy a section for quiet time, or convene together comfortably. 

These eye catching pieces are the perfect place for residents to relax or meet with friends, all the while being invigorated by the energy of the vibrant design around them.

The Work of Anita Malfatti

There have been many leading ladies in the history of Modernism; one of whom is Anita Malfatti. Malfatti is widely regarded as the pioneer of the Modernist movement in Brazil — sharing with her home country the style that had already taken American and European culture by storm — and leaving behind a life that would inspire generations to come. 

Life in Brazil

Anita Malfatti was born Ana Catarina Malfatti in Sao Paulo in 1889 to a family of immigrants; her father was a civil engineer and her mother was a painter, and a highly-cultured woman. Malfatti’s mother was her primary teacher, and a huge source of inspiration as Malfatti began to explore creatively while growing up. Due to a congenital defect that made her left arm nearly immobile, Malfatti was forced to paint right-handed even though she was left-handed. Nevertheless, Malfatti wasn’t deterred from her passion for the visual arts.

Pursuing art in Brazil was limiting at that time. The country lacked cultural institutions and had a limited scope of art theory compared to its global counterparts. Much Brazilian art at the time was in the classical, romantic style and was concerned with nationalistic interpretations of Brazilian pride and culture. So while Malfatti began her studies at Mackenzie College in Sao Paulo, the local arts scene was not enough to satiate her curiosity, and in 1912, she left for Berlin.

Anita Malfatti, Festejo na Roca. CMMECPC. (2023-10-05). MMEC 029/2015: Retrieved from museum-digital Brazil

The Work of Anita Malfatti

In Berlin, Malfatti spent four years studying at the Royal Academy of the Arts under famous expressionist artists. There she began to hone her artistic style of expressionist portraiture and metal engraving. After, Malfatti returned temporarily home to host her first solo show in Brazil in 1917-1918. The show received negative reception and was seen as too modern, bizarre and self-indulgent. 

Despite the uproar at the time, that solo showcase was the first introduction of Cubism, Expressionism, Surrealism and Futurism in Brazil. Recognition of Malfatti’s innovation was soon to come in Brazil. In 1922, Malfatti returned to Sao Paulo festival, The Week of Modern Art, in 1922, alongside other Brazilian Modernist artists (Tarsila do Amaral, Mario de Andrade, Menotti del Picchia, Oswald de Andrade), earning themselves the name  “The Group of Five.” The group’s presence that year made revolutionary strides in how Modern art was perceived and utilized in Brazil.

Malfatti continued to explore her artist expression, leaning towards the naive and folkloric later in her life, until she eventually died in 1984. By then, her influence on the artistic DNA of Brazil was undeniable, and her impact on Modernism remains profound today.

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