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The New Age of Amenities

For years, we’ve seen the race to reach renters often start with a building’s amenity package and the bigger is better mentality, whether it was a pool, a fitness center or, most recently, coworking space.

But living through a pandemic has given everyone a different perspective on amenities. It’s been interesting to see that the things we took for granted, like natural light and outdoor space, have become—and will continue to be—the most important amenities of all.

While many developments made connecting people and nature within built environments and communities a hallmark in recent years, what’s new in 2021 is a heightened demand for direct access to sunlight and fresh air that blends the outdoors and indoors in refreshing ways.

Going forward, we believe design will flow from a need to create environments where renters find inspiration in their natural surroundings while also benefiting from the tangible health benefits that natural light and outdoor space offer.

 

Read more on Multi-Housing News

Optima Lakeview Announces Grand Opening At 3460 N Broadway

Optima‘s seven-story mixed-use development known as Optima Lakeview has announced its grand opening. The rental apartment building is located at 3460 N Broadway on the former site of Treasure Island Foods in Chicago’s Lakeview neighborhood and is featuring the region’s first year-round rooftop pool.

Optima Lakeview

Optima Lakeview. Photo by Jack Crawford

The development has reportedly leased 35 percent of the 198 rentals. As previously reported, the rentals range from one- to three-bedroom floor plans and each comes with a private balcony or terrace. All residences are fairly spacious with a minimum of 1,053 square feet to give residents the flexibility to accommodate their lifestyles. Though unfurnished, apartments have custom wardrobes with built-in shelves and drawers for clothes and storage and bring in more light than traditional walled-off closets. Rents start at $2,500 per month. The building will also include 14,000 square feet of street-level retail.

Optima Lakeview caters to work-from-home residents by featuring two wired conference spaces and a business center, as well as several indoor and outdoor seating areas. The building notably became the first North American residential development to earn WiredScore® Gold Rating for Digital Connectivity. Each residence is equipped with smart home technology, including keyless unit entry and smart thermostats and lights.

Optima Lakeview Optima

Optima Lakeview Optima

Many of Optima Lakeview’s amenities are connected by the seven-story atrium which is topped with a skylight, allowing for natural light to flood the building’s interior. For a touch of green, planters have been placed throughout the floors surrounding the atrium, and when the plants mature it will create a hanging garden effect.

Indoor basketball and pickleball courts, a sports lounge, and a golf simulator are accessible near the building’s entrance. There is an upstairs fitness center with state-of-the-art equipment, a yoga studio, sauna, pet spa, children’s play area, and more.

 

Read more on Chicago YIMBY

Visit Optima Lakeview for more details

Optima Begins Development of 198-Unit Luxury Apartment Project in Chicago’s Lakeview Neighborhood

CHICAGO — Optima Inc. has begun development of Optima Lakeview, a 198-unit luxury apartment project in Chicago’s Lakeview neighborhood. The seven-story, transit-oriented development will replace a shuttered Treasure Island grocery store and parking lot. Designed by Hovey, the project also includes 14,000 square feet of street-level commercial space. Residents will have access to 40,000 square feet of amenities, including a rooftop sky deck, pool, indoor basketball court, golf simulator, fitness center, yoga room, sports lounge, pet spa, game room, business center and two conference rooms. The building will offer 94 fully enclosed parking spaces and storage for 208 bicycles. Optima says it designed larger floor plans to accommodate dedicated space for a home office in today’s work-from-home environment. Completion is slated for March 2022.

Read the full feature at RE Business Online

Visit Optima Lakeview for more information

Fresh Renderings of Optima Lakeview Apartments Revealed

As fall approaches, construction work continues on Optima Lakeview, a 198-unit rental community taking shape at the site of the former Treasure Island grocery store at 3460 N. Broadway.

Although the seven-story project isn’t expected to welcome residents until spring 2022, developer-architect Optima, Inc. has provided Urbanize fresh images hinting at what renters can expect from the building’s expansive private terraces and its striking glass-enclosed central atrium.

Courtesy Optima, Inc.

Optima Lakeview was designed with multiple upper-level architectural setbacks to provide outdoor spaces ranging from 67 to 2113 square feet and feature built-in grills and fire pits. One of the new renderings shows residents enjoying a private 986-square-foot landscaped terrace that is attached to a single unit.

While not every apartment will enjoy such expansive outdoor spaces, every renter in the building will have access to 40,000 square feet of amenities including an indoor basketball court, a fitness center, a dog park, a children’s play area, a game room, a demonstration kitchen, a golf simulator and putting green, conference rooms, and a communal rooftop pool deck with sweeping lake and skyline views.

Courtesy Optima, Inc.

Read more on Urbanize

Visit Optima Lakeview for more details

Optima Lakeview Opens to Residents

Optima, Inc. has announced the grand opening of its 198-unit Optima Lakeview luxury rental apartment building at 3478 N. Broadway in Chicago’s Lakeview neighborhood, featuring the region’s first year-round rooftop pool. Previously home to a shuttered Treasure Island Foods grocery store, Optima Lakeview has returned the site to a neighborhood asset that will include 14,000 square feet of street-level retail.

Optima CEO and Founder David Hovey Sr., FAIA, designed Optima Lakeview as a one-of-a-kind luxury apartment community, from its modern exterior – an elegant and sophisticated palette of warm-toned exterior materials, including transparent bronze glass and rich, dark brick, to complement the architecture of the surrounding neighborhood – to its striking interior, which includes a seven-story atrium that runs through the core of the building and features vertical landscaping to flood the space with natural light and foliage.

Optima Lakeview

Currently 35% leased, Optima Lakeview offers one-, two- and three-bedroom floor plans with high-end finishes and smart home technology. Private balconies or terraces are included. Optima Lakeview’s units average a spacious 1,053 square feet to give residents more flexibility to accommodate a dedicated space for a home office, bar, children’s play area or pet. Custom wardrobes with built-in shelves and drawers for clothes and storage rather than traditional walled-off closets bring in more natural light. Rents start at $2,500 per month.

Optima Lakeview residents will experience the curated property management service offered by Optima, which include a number of unique programs. For example, Optimized Service® offers contact-free in-home package delivery, housekeeping services, on-site room service, fitness programming and a virtual personal assistant, among other offerings, while Optima Connect® customizes exclusive benefits and discounts for residents at local businesses.

Optima Lakeview

Emphasizing wellness, fresh air and outdoor space, Optima designed the building with setbacks that provide multiple residences with private outdoor landscaped terraces, complete with trees, built-in grills and fire pits. Terraces range from 67 to about 1,600 square feet.

Access to the outdoors year-round also extends to the building’s common areas, where a rooftop sky deck offering views of Lake Michigan, Wrigley Field and the Chicago skyline is equipped with fire tables and heaters suitable for Chicago’s colder climate. The 35-by-25-foot rooftop pool will stay heated and swimmable year-round. When not taking advantage of the heated pool, Optima Lakeview residents can use the rooftop’s many other outdoor amenities, including a spa, theater, lounge seating and a dozen grills and kitchen stations. The rooftop also includes a glass-enclosed party room complete with TV, various seating arrangements and a full chef’s kitchen. Residents’ pets can enjoy the outdoors, too, as a few floors down is the building’s 2,000-square-foot heated dog park.

Optima Lakeview

Inside, most of Optima Lakeview’s amenities are connected by the seven-story atrium that runs through the building’s core and is topped by a skylight, allowing natural light to flood the building’s interior. Planters have been strategically placed on various floors surrounding the atrium, which will create a hanging garden when the plants mature.

Near the building’s entrance is an indoor basketball/pickleball court, sports lounge and golf simulator, all of which are flanked by street-level windows for additional light. Upstairs is a fitness center with state-of-the-art equipment, yoga/stretching room, sauna, pet spa, children’s play area with an emphasis on active gross motor play, residents’ club, game room and chef’s kitchen.

 

Read more on Urbanize Chicago

Visit Optima Lakeview for more details

Declining Rents And Investor Concern Forcing Mixed-Use Developers To Rethink Retail

Optima Inc. Senior Vice President Mark Segal said his firm won’t change its retail strategy. It just broke ground on Optima Lakeview, a 198-unit luxury apartment complex at 3460 North Broadway St. in Chicago’s Lakeview neighborhood near Wrigley Field. It will also have 14K SF of commercial space.

“While obviously dealing with COVID-19 presents challenges, we believe that over time, some normalcy will return, along with the ability of people to resume activities they have done in the past,” he said.

The company populated its Optima Signature tower, which opened in 2017 in affluent Streeterville, with an eclectic mix of retailers, including many service providers that residents see as amenities. Streeterville retail tenants include a restaurant, a full-service veterinarian, a fitness studio and a nail salon. Segal said the firm has a similar vision for Lakeview.

And although the company also made room for nontraditional users such as Guidepost Montessori at Magnificent Mile, a new elementary school that now occupies 14K SF, Segal said he still has great confidence in traditional retail. He points to recent stats that show brick-and-mortar retail is stronger than many realize.

At the pandemic’s height, e-commerce accounted for 16.1% of all retail spending, not much higher than pre-pandemic times, Linneman Associates principal and former Wharton School professor Peter Linneman said during Walker & Dunlop’s Oct. 21 Walker Webcast. E-commerce accounted for 11.8% of retail sales in Q1 2020 before the pandemic began.

“This was the perfect storm to test if e-commerce could overtake brick-and-mortar for good, and e-commerce failed miserably,” Linneman said.

Read the full feature at Bisnow

Visit Optima Signature for more information

Biophilic Design Is the Latest Buzz in Multifamily

High-rise apartments are getting more in touch with nature. Living on the 40th or 45th floor, for example, can make tenants feel far away from it—and since the pandemic, apartment dwellers are craving closer ties to greenery. In response, more plants are coming to rooftops, lobbies, and balconies.

Optima Inc. has been adding biophilic design principles to its communities for more than 40 years. It has been offering green roofs, courtyards, and gardens. A vertical landscaping system is on display at its Optima Camelview Village in Scottsdale, Ariz. Several colorful plants grow up and over the ledge of private terraces on each floor of the building.

“This system helps enhance the natural beauty of our projects by allowing a palette of vibrantly colored plants to grow up and over the edge of each private terrace on every floor of the building,” David Hovey Jr., president and COO of Optima Inc., told Multi-Housing News earlier this year.

 

Read more on REALTOR Magazine

Optima Opens Luxury Rentals in Lakeview

Design-driven development firm Optima, Inc. held the grand opening of its 198-unit Optima Lakeview luxury rental apartment building at 3478 N. Broadway in Chicago’s Lakeview neighborhood, featuring the region’s first year-round rooftop pool.

“We’re excited to bring to market Optima Lakeview, a development as vibrant and dynamic as the surrounding Lakeview neighborhood for which it’s named,” said David Hovey Jr., president, COO and principal architect of Optima. The project was designed by Optima’s CEO and founder, David Hovey Sr.

Currently 35% leased, Optima Lakeview offers one-, two- and three-bedroom floor plans with high-end finishes and smart home technology. Rents start at $2,500 per month.

“Lakeview residents who watched the building take shape were among the first to sign a lease with a majority saying the primary reasons were our architectural design, amenity package that spans 40,000 square feet, resident programming and convenient location,” Hovey added

 

Read more on Connect CRE

Visit Optima Lakeview for more details

Some 2020 Trends May Just Last

Home builders learned long ago to bring the outdoors in, and now apartment developers are doing the same. “With more people spending time at home, it’s important to thoughtfully create a variety of spaces that allow residents to find inspiration in their natural surroundings and recharge,” says architect David Hovey, president of Optima Inc.

Optima Inc. has long made biophilic design a hallmark of its work, but it’s going greener still with three new projects. In the Chicago area, for example, Optima Lakeview will feature a distinctive landscaped interior atrium that will run through the building’s seven-story core and bring light into both the residential and retail areas of the building.

In Scottsdale, Ariz., Optima Kierland offers a dramatic vertical landscaping system that can be seen from every one of the 363 rental units and 433 condo apartments. And for the recently announced rental project in downtown Wilmette, Ill., Optima will import the landscaping model it is creating in Arizona, including hand-selected plants that will stay green year-round.

“Because we serve as both architect and developer on our projects,” says Hovey, “it makes it easier to prioritize these green spaces, which not only improve the air quality for our residents, but also those living near our buildings, as vertical gardens filter pollutants and carbon dioxide out of the air.”

Read the full feature on Multi-Housing News

Visit Optima Lakeview and Optima Kierland for more details

Optima Releases New Renderings of Lakeview Rentals

Optima, Inc. has released two new renderings of its Optima Lakeview, a rental project in the North Side’s Lakeview neighborhood. Set to welcome first move-ins next spring, Optima Lakeview is a seven-story, 198-unit community rising on the site of the former Treasure Island store.

Optima designed the building to feature a series of setbacks that provide for outdoor landscaped terraces on the upper levels of the building that will feature built-in grills and fire pits. An atrium will run through its seven-story core and be topped with a skylight to bring in ample natural light.

Designed well before the pandemic by David Hovey Sr., FAIA, co-founder and CEO of Optima, Inc., Optima Lakeview will feature biophilic elements to connect residents to fresh air and ample sunlight as well as year-round amenities, such as the rooftop pool.

 

Read more on Connect Chicago

Visit Optima Lakeview for more details

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