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Category: Optima Culture

Megan Hernandez Team Member Spotlight

Posted on by Hunter

At Optima®, our communities would not thrive without the outstanding work from our spirited team of individuals. We recently sat down with Megan Hernandez, People Experience Generalist at Optima, to discuss why she loves being part of such a passionate team and what she has learned throughout her experience here:

Tell us a bit about your background and the role you play at Optima.

My background is in human resources and administration. I spent some time applying this skill set in the finance industry and also worked in the city election space before coming to Optima. At Optima, I’m the People Experience Generalist based in Arizona. An interesting fact is that I lived in Chicago for my whole life before moving to Arizona, so I was able to also meet the Illinois-based team before moving to the Southwest. And now that I’m in Arizona, I am responsible for providing enhanced, more tangible support for our growing number of employees here, focusing on benefits, hiring, employee engagement and other fun things like that.

What drew you to Optima initially, and what’s kept you working there?

I was inspired to take my position at Optima in large part because of the great things I heard from Lisa Lowenthal, our People Experience Director. She went into detail about how Optima truly cares about its employees. I then did my research on the company, studied their history, learned about current projects and plans for the future, and came to understand their involvement in the community. Everything I learned excited me. When I was still living in downtown Chicago, I’d visited Optima Signature. At the time, I was in awe with everything the building offered and the quality of life for its residents, without even realizing it was an Optima property! That was a great discovery and connection to make after the fact, and further reinforced my great admiration for the company and its people. 

I would say the people here keep me motivated and make me feel grounded. There’s a team atmosphere that makes me and everyone here feel welcomed, accepted and part of something.

How do you view the concept of community at Optima? How does it differ from other properties/buildings?

When I think of community at Optima, the first things that come to mind are connection and collaboration. To me, the concept of community at Optima means working together to create and cultivate that connection with other people and our surroundings. I would say that’s true for the Optima team internally but also for the people that we serve, the residents.

We have an understanding that community impacts how we live and how we work. In some ways, the team’s always connected with each other and the residents, and just by doing our part, we’re making a difference and creating an experience for those residents. I’ll also say that community means being able to collaborate and share ideas with people from all parts of the process, whether that be People Experience working with Marketing or working with Property Management, it’s a collaborative culture, and we’re able to touch different parts of the process.

I would say our concept of community is unique because we deliver a first-rate quality of life to residents and to people who work here by creating more than just individual living spaces. We create an environment that encourages you to be present in the moment and stop to marvel at what’s around you. I think that sets us apart from other buildings. And I’ll also say that as a People Experience team member, Optima is full of people that make you feel welcome, and that genuinely want you to have a great experience.

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?

Building strong, lasting relationships comes to mind first. To me, building strong relationships empowers us to be our most authentic selves and gives us the space and insight to support each other. Relationships and a healthy community are the foundation of the great team culture at Optima. We strive to bring out the best in each other on a day-to-day basis and invest in bettering ourselves, in the growth of others on the team, and even in the residents.

I would say I enjoy spending time on our various properties, which allows me to see and experience the connection that these teams have created with the residents. It’s beautiful and unique to Optima. I work at the Camelview Village office, which is close to Sonoran Village, and then Kierland is just right up the road. So I’ve spent some time at all of our different communities, and every time I go, I’m encouraged to go back and spend more time with the team and the people there.

One other value that sticks out to me is that we all create. While People Experience might not be the first team you would necessarily think of as a very creative role, I can say first-hand that it is, because we are encouraged to bring fresh thinking into everything we do.

What are some of the things you have learned in your time at Optima? 

The phrase, ‘you learn something new every day’ is so fitting. One major thing that comes to mind is that the mainstream or standard way of doing things is not always the best way. Optima is vertically integrated, meaning that we control all aspects of our process, and I think that’s a wonderful example of learning new things. I’ve seen in real-time how our model creates a cycle of improvement and encourages communication. One team may see an opportunity for improvement, and they’re able to bring that to other teams, which can spark a discussion, large or small, that can make a positive change. It’s more than just finishing one project and moving on to the next, it’s a cycle of learning and bringing that knowledge with you to the future.

What makes you most proud to be a part of the Optima team?

I would say working at Optima, I’m proud to be part of something that strives for quality and isn’t afraid to set the bar high. I think it’s amazing to be part of a team that takes agency in what we’re doing, from the gorgeous designs to the top-tier resident experiences to the impeccable craftsmanship of our builders. Optima is full of people who want to help in any way that we can however we can, and that mindset is something I can connect with and be proud of. 

Are there any upcoming Optima projects, experiences, etc. that you are most excited about looking at the year ahead?

I’m especially excited to be a part of our growth with Optima Verdana opening in Wilmette this year and construction starting on Optima McDowell Mountain Village in Scottsdale, because my job is helping bring fantastic team members into our Optima family.

Chicago Public Art: Art on TheMART

Posted on by Hunter

Chicago is home to a myriad of stunning public art experiences, where each complement their encompassing environment. In this spirit, the city’s largest work of public art, and the largest permanent digital art project in the world, Art on theMART, embraces its surroundings unlike any other installation in Chicago. 

The now-beloved contemporary art project originated in September of 2018 as more than 30,000 fled to the Chicago Riverwalk to watch the historic Merchandise Mart building transform into a work of art. Following its launch, Art on theMart has hosted nightly projects created by countless artists, ranging from the current exhibitioner Nick Cave to the inaugural artist Jason Salavon. 

Every evening, 34 projects – sprawled across the Riverwalk itself – help project multiple works of digital art across its 2.5-acre facade. TheMART takes advantage of the latest immersive art technology, using various mapping techniques to ensure every projection fits perfectly to the Art Deco details of theMart. 

While all of the projections showcased at Art on theMART utilize the giant facade of theMart to showcase bright colors and complex imagery to catch the attention of viewers, the installations also comprise bespoke audio elements, creating an even more immersive experience.

Art on theMART, THINKING OF YOU. I MEAN ME. I MEAN YOU, Barabara Kruger

Current exhibitions include explore by Jonas Denzel and Billiken by Shkynna Stewart and Wills Glasspiegel beginning at 9 p.m. and at 9:30, Ba Boom Boom Pa Pop Pop by Nick Cave, running concurrently with the Furthermore installation at the Museum of Contemporary Art Chicago. Only a 15-minute walk from Optima Signature, prime locations to witness the marvelous exhibition are found across the river from theMart on Chicago’s Riverwalk and West Wacker Drive.

Culinary Trends: Induction Cooking

Posted on by Hunter

Strike up a conversation with any kitchen aficionado and talk will quickly turn to induction cooking. At Optima, we are bringing this state-of-the-art cooktop appliance to our communities, offering great advantages in culinary innovation, energy efficiency and design. Here’s what you need to know.

How does it work?
In simple terms, induction cooking uses a surface that heats by transferring currents from an electromagnetic field located below the glass surface directly to the magnetic induction cookware placed above.

While gas and electric stoves heat cookware indirectly by first heating a coil, burner, or producing a flame, induction cooking provides direct heat to the cookware which then passes the radiant energy on to the food. Instead of a heating element, magnets are used to stimulate the atoms inside your cookware and heat the pot or pan.

Because induction cooking offers direct heat to cookware, it is an incredibly efficient option that gives the user more control over the cooktop. Additionally, the heat is directly sourced, which means the temperature tends to stay much steadier than electric or gas ranges as well.

Without a separate element, an induction cooktop puts out less waste heat and no air pollution into the kitchen. Cooktops are also easy to clean, since the cooktop itself has a smooth surface and does not get very hot. 

Courtesy of Kitchen Apparatus

Refined design
For home chefs who opt for a clean, minimal look, induction cooktops are a great option. The subtle black glass and durable matte black detailing seamlessly blend with other appliances for a cohesive, considered kitchen design.

Why change?
Induction cooking has always been popular in Europe, because of its energy-efficiency and low environmental impact. In addition, trendsetting restaurateurs and professional chefs are induction cooking enthusiasts, as they appreciate a newfound combination of precision and practicality.

Here’s what the experts are raving about:

Speed. With induction technology, heat is transferred directly to your cookware, not to the surface of the cooktop itself. This means food heats more quickly and water boils 50% faster when compared to electric or gas cooktops. 

Heat Transfer. Induction cooktops are only hot when burners are engaged — as soon as you remove a pot, the heat transfer stops. As a result, the glass surface never gets as hot as it would on a traditional radiant electric range. And for added safety, if you turn on an induction burner without a pot on it by mistake, it won’t heat up.

Temperature Control. To reduce the chances of over- or -undercooking, you can control the temperature on an induction cooktop with great precision. This includes the flexibility to turn a burner off completely, which immediately stops the transfer of heat.

Easy Cleaning. With their smooth, glass surface, induction cooktops are a breeze to clean. Spills and splatters don’t bake onto the surface, and you can easily wipe them down with a soft rag or sponge. 

Gentler on the Environment.  Induction cooking is far better for the climate and eliminates harmful pollutants from your home. Whereas gas stoves emit nitrogen dioxide (NO2), carbon monoxide (CO), and formaldehyde (HCHO) that is both trapped in your kitchen and expelled into the environment through the ventilation system, the electromagnetic technology used in induction cooktops is pollutant-free. At the same time, induction cooking consumes less energy because of the speed and efficiency of the heating process.

The Fisher and Paykel induction cooktop’s Touch&Slide feature

The fan base is growing…
On July 1, 2022, Hannah Goldfield, food critic for The New Yorker, published a piece entitled, “Learning to Love an Induction Stove.” In the article, she describes  her contempt for anything other than gas cooking, along with her recent change of heart. She recounts her adoption of an induction cooktop with humor and in terms we can all understand — of its kindness to the environment, its efficiency and its sleek design that also frees up additional counter space in her kitchen. 

So whether you’re a savvy chef or an occasional cook, you’ll find new inspiration and peace of mind with a move to using an induction cooktop!

Furniture Spotlight: Table E-1027

Posted on by Hunter

One of the ways we honor the Forever Modern promise and keep it relevant at Optima is by curating both public and residential spaces in our communities with timeless furniture. Take a stroll through any of our Optima communities and you will find the Table E-1027 in beautiful settings of pristine Modernist furniture. Let’s take a closer look.

Table E-1027 is an adjustable steel and glass table designed by Irish designer Eileen Gray in 1927. Originally created for her home in the south of France by the same name, the table has since become one of Gray’s most famous designs.

The table’s design celebrates the simplicity of Modernist ideals of form and function. The table consists of two concentric forms of tubular stainless steel that are joined by two vertical tubes to adjust the height — with one of the forms serving as an adjustable arm and tempered glass functioning as the table’s surface. The story behind the design is that Gray originally conceived it for her sister, who routinely ate breakfast in bed. With a traylike surface that could be positioned comfortably over the bed, her sister could enjoy her morning routine while avoiding dropping crumbs on the linens.

Table E-1027

Without question, Table E-1027 is one of Gray’s most famous pieces, even though she was a prolific designer. In the decades since it became available commercially, Table E-1027 has come to represent the epitome of Modernist design. It is multipurpose, adjustable and portable. It works just as well in a bedroom as in a living room or sitting area. And finally, it brings refinement and tastefulness to any interior setting.

At Optima, we’re proud to include Table E-1027 in a host of spaces and arrangements for our residents and their visitors to enjoy.

A Brief History of Constructivism

Posted on by Hunter

As Modernism and its influence spread across the world in the early 1900s, new art and design factions emerged throughout cultures. Today, we’re exploring Constructivism, a Russian art and architecture movement that brought abstraction to the country. Learn more about the short-lived, industrial-heavy movement below:

The History of Constructivism

Constructivism popularized in the 1910s Soviet Union, the same period that the Bauhaus and De Stijl movements emerged across Eastern Europe. Constructivism was largely inspired by other modern, innovative developments of the time, specifically Bauhaus and Russian Futurism.

Constructivist artists strived to reflect the industrialization of urban society in their work. The movement’s art and architectural works combined characteristics from existing modern principles such as geometric and minimal design, with a more experimental approach.

Often staying away from ornate decorative elements, Constructivist architecture instead favored mechanical and industrial materials. This design direction also focused on space and rhythm, frequently resulting in futuristic and abstract-presenting structures.

Notable Works

Arguably the most well-known and famous Constructivist architectural work was the 1919 proposal of Tatlin’s Tower by Vladimir Tatlin. The project, which was never completed, intended to use iron, glass and steel in its design. As a towering symbol of modernity, its main feature included a twin helix — reaching taller than the Eiffel Tower — paired with four other suspended geometric structures that planned to rotate around the helix.

One of the main philosophies of Constructivism was to instill new aesthetics of the avant-garde into everyday life, which led architects to design some of the country’s most visited buildings in their unique style. The Zuev Workers’ Club in Moscow was one of many workers’ clubs to adopt the Constructivist style when completed in 1929. The composition of the building’s facade features a mix of circular staircases, stacked rectangular floors, bright pink paint and an exterior glazed treatment which was innovative for the time.

Another famous work of Constructivism is Ogonyok Magazine’s printing plant which was commissioned in 1932 in Moscow. Russian artist El Lissitzky designed the building, and it remained his only architectural creation. The dynamic building features a mansard roof and circular windows that contrast the long rectangular exterior. Although damaged in a 2008 fire, the building remains a heritage site, and in 2012 it was named a regional landmark of the country.

EL-LISITZKY-OGONYOK-PRINTING PLANT-3
El-Lisitsky Ogonyok Printing Plant. Credit: Sergei Dorokhovsky, 2010, Wikimedia Commons, CC BY-SA 3.0 Deed

Although Constructivism lost steam only a decade after emerging, its influence is found in other movements like Brutalism, and works of graphic design, industrial design, fashion, and ultimately the Deconstructivism Movement. Stay tuned for more blogs spotlighting the many subsects of Modernist architecture!

David Hovey Sr., FAIA, the Artist

Posted on by Hunter

Art and architecture are united through a connection of aesthetics. Both emerge from a creative vision to engage the senses and express their unique identity. As we continue to explore the rich stories detailing the career of David Hovey Sr., FAIA, in the newly published catalogue raisonné, it’s a pleasure to unearth the vision behind some of his most ambitious works. 

Alex Marshall, in his thoughtful essay entitled “Brilliant Journey,” reflects on the dimension of David Hovey Sr., FAIA,’s career as an artist:

“In front of Optima Signature (2017) on Illinois Street near Michigan Avenue in Chicago and at Camelview Village in Scottsdale are objects composed of smooth, brightly colored steel plates with cutouts in whimsical patterns of swoops, sharp points, and angles. They contrast with the buildings, which have horizontal and vertical lines.

“The objects are works of art, sculptures designed by Hovey Sr. He has taken his love of exploring the possibilities of materials and the creation of spaces, and channeled them to aesthetic ends.

“‘Architecture is about function, as well as aesthetics,’ Hovey Sr. said. ‘While sculpture is really just about aesthetics. You don’t have that functional component. You can do whatever you want. I like that.

“‘Because of my years of working with it as an architect, I feel I’ve developed a special understanding of steel, its material structure, and what can be done with it visually. I’m trying to do something that can’t be done in wood, canvas, or plastic. So I use very thin steel plates, and join them together so that they become very three-dimensional, and create curves and voids and form. It doesn’t really matter if they are a foot high or fifteen feet high.

“Although he has been exploring the idea for years, Hovey Sr.’s practice as a sculptor took a leap forward when he decided to put one of his own pieces in front of Camelview Village in Scottsdale. The municipal government had required Optima to spend $400,000 on a piece of art in front of the building. Hovey Sr. decided to do it himself, using all the money to fabricate, transport, and install the art.

Kiwi at Optima Signature, Chicago, IL

“The process is this: Hovey Sr. makes sketches of his designs, and then gives them to a fabrication shop. The shop produces digital versions of Hovey Sr.’s sketches, and then uses these computerized drawings to make the three-dimensional pieces composed of different planes of steel. The expensive laser cutting machines, some about the size of a small car, draw as a child might draw on a piece of paper, except with a laser that burns precise holes and lines into the plates of metal, to produce what Hovey has set down.

“‘I wanted to take advantage of the most recent technology, so the sculpture I was doing wouldn’t look like something from the nineteenth or twentieth century; it would look like something from the twenty-first century.

“Hovey Sr.’s sculptures also reflect his own temperament. ‘I’m one of those people who like to be active so if I have an hour or two free, I would rather be doing sculpture. It’s my way of relaxing.”

Stay tuned for more inspiring and enlightening excerpts from David Hovey Sr., FAIA. To learn more about the stunning sculptures created by David Hovey Sr., FAIA, that live in Optima communities, explore our website here.

A Guide to Chicago Restaurant Week

Posted on by Hunter

Spring is the season of new beginnings and reinvigoration — experiences many of us have been craving for a while. Thankfully, one of Chicago’s most cherished events is back this year, providing residents around the city with a treasured comfort. Here is our guide to Chicago Restaurant Week 2022.

Following last year’s modifications to the beloved event, Chicago Restaurant Week is back in full force for 2022. The 17-day festivity is a celebration of the city’s award-winning culinary scene. From March 25 to April 10, participants will have the opportunity to indulge in an endless list of Chicago’s most delectable eats.

The flavor-filled event features more than 300 restaurants, representing nearly any cuisine imaginable. Participating restaurants are found in both the city and its suburbs. So, whether you’re in Lakeview or Wilmette, there’s sure to be a plethora of choices around. Each restaurant will feature curated prix fixe menus filled with a variety of tasty eats. 

The multi-course meals vary in price, costing $25 for brunch and lunch and $39 or $55 for dinner (depending on the location). Many of the restaurants are also taking advantage of both takeout and delivery options for those looking to enjoy their meals from home. 

Chicago Restaurant Week is also partnering with Chicago Lighthouse’ Immersive Frida Kahlo Exhibit. The one of a kind experience will be held on March 22 from 6 – 8 p.m. and 8 – 10 p.m at Lighthouse Artspace Chicago. Guests will have the opportunity to enjoy snacks and cocktails from eight restaurants while absorbing the extraordinary Immersive Frida Kahlo Exhibit.

For those planning to savor some of the mouth watering cuisines, Choose Chicago has created a list of participating restaurants, complete with menus and the opportunity to book tables throughout the event that you can explore for yourself here.

David Hovey Sr., FAIA, A Modernist Philosophy Emerges

Posted on by Hunter

As we continue to explore the new David Hovey Sr., FAIA catalogue raisonné, it’s a pleasure to linger over the expansive, thoughtful essay penned by distinguished architecture writer and long-time associate, Cheryl Kent. This examination of Hovey’s career entitled, “The Achievement,” provides new perspectives on his career that give us greater appreciation for what he has cared deeply about, and the impact he has made.

In speaking about Hovey’s core beliefs, Kent explains:

“David Sr. continues as CEO and a principal architect. Now in his mid-seventies, he is beginning to pull back and leave more responsibility to his heirs. Still, he continues to work every day, ‘helping’ as he says ‘wherever I’m needed.’ In 2004, Optima opened an Arizona office but it has been building in the Phoenix-Scottsdale area since 2000. Today, Optima projects routinely gross over one million square feet and sometimes more than two. Over the course of the company’s existence, it has built nearly six thousand residential units with another 950 now in the works. And the pace has picked up. In its early years, the firm did approximately one project a year; now it is likely to have projects in construction in both markets at the same time, and sometimes more than one in each.

840 Michigan was a 24-unit complex in suburban Evanston built in 1985.

“It is significant that Hovey accomplished this over decades when his design philosophy, modernism — and he does embrace it as a philosophy — was out of step with the architectural mainstream. When many architects had embraced postmodernism beginning in the 1970s arguing for conventional historical references non-cognoscenti could understand and still other architects turned to deconstructivism that no one could understand, Hovey was steadfast in his belief in the tenets of modernism, in the future, in technology, in material honesty, in structural expression, and in architecture’s ability to improve life for people. Architecture, Hovey insists, must be expressive of its time and employ the latest technology. He has made a highly successful career of well-designed housing in a modernist idiom.”

When Hovey tackled North Pointe on the site of an old warehouse in Evanston in 1990, he used a dynamic plan to include 118 townhouses with penthouses and two mid-rise condominiums.

The projects in the early years of Hovey’s career allowed him to hone his practice by continuing to take on greater challenges in location, scope, size and materials — all the while staying true to his core beliefs and principles.

Angie Chache Team Member Spotlight

Posted on by Hunter

Our passionate team at Optima is the heart and soul behind each of our communities and embodies all of our values daily. We recently sat down with Angie Chache, Optima Lakeview’s Property Manager, to learn more about her journey to Optima Lakeview and what excites her the most about this extraordinary new property. 

Tell us a bit about your background and the role you play at Optima.

I have been in residential property management for almost 20 years, managing different types of communities in a Property Manager and Regional Manager role. With Optima Lakeview, I am the Property Manager, so I oversee the site itself. I’m responsible for the entire building and its system of operations, and because I’m jumping in just as the building is being completed, it will be my first lease up. I am excited about it!

What drew you to Optima initially, and what’s kept you working there?

Initially, a conversation with Ali Burnham, the Marketing Director, introduced me to the vibrant project they were building here. My first experience with an Optima community was actually Optima Old Orchard Woods; I was drawn to its classical modernist architectural style. So when the opportunity to join the team at Optima Lakeview came up, I was very excited. At Optima, there is this wonderful collaboration between all departments. With most companies, the architect/designer and developer/builder are separate entities. So at Optima, where we do everything essentially under one roof, I observe that things go much more smoothly on the operations side of things.

How do you view the concept of community at Optima? How does it differ from other properties/buildings?

Community at Optima means providing exceptional and curated experiences for our residents. The buildings are designed with extensive amenity spaces so they can seamlessly function as an extension of our residents’ homes. Our tagline at Optima Lakeview is Expect the Extraordinary, which I believe speaks for both the building’s outstanding architecture and the rich community we are creating within it. 

One of our philosophies that encompasses our value around relationships and community is called the Optima Way. The Optima Way sets the stage for Optima experiences that are very unique and customized for every one of our residents. We strive to get to know every resident, what they like, what they don’t like, and how we can make all of their experiences unique. It’s about being encouraged by our company culture to create extraordinary encounters for the residents. When you live in an Optima community, it’s more than just living in any generic apartment; it’s about what residents can enjoy when they’re here and what we can do as a team to curate living experiences just for them. 

There are a lot of luxury properties in the market, but what differentiates us is our suite of services. The resident events we frequently host are incredibly special, including fitness classes and kid-focused events (we’re one of the only communities doing this). And our grand amenity spaces are unlike anything I’ve ever seen. Residents at Optima Lakeview are going to feel like these spaces are an extension of their home. Some areas feel private, and others are great spots to gather with friends…because when you have that much space to spread out, it’s going to feel like home.

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?

My bucket gets filled every day. Yes, there are challenges and days that are hard, but there is also support and fluidity between the departments. We all work for the same company which, on the Property Management side of the business, makes my job so much easier. The two values that speak to me the most are that we build strong lasting relationships and that people are — and always will be — the most important pieces of the puzzle. 

In my career, relationships — whether it be with employees, vendors, or residents — have been at the forefront of my values, and I always want everyone to feel welcomed and appreciated. Optima allows me to curate experiences for people and provide amazing customer service, and it isn’t typical of companies to have the customer at the forefront. Many companies say they value that, but Optima acts on it.

What makes you most proud to be a part of the Optima team?

The beautiful ,innovative designs of our buildings, how we impact our residents’ lives, and the intentional way we work to be a part of the communities we build in. I never really understood the thought put into Optima’s communities before I started working here. We strive to build long-lasting relationships and partner with businesses surrounding our community so our residents and the surrounding businesses can benefit from those partnerships we form.

I’m also proud of the way we give back to the communities where we have built. Recently, we partnered with Lakeview Pantry and worked there for a day, which allowed us to see the lives that are impacted daily by this organization right here in the Lakeview neighborhood. We are excited to partner with them long-term and see how our community can help support such an important cause.

With move-ins scheduled for the spring, what elements of Optima Lakeview should new residents be most excited about?

Everything! We have 198 units with 52-floor plans, which means sometimes there may only be one unit of a particular floor plan, so our uniqueness provides a sense of exclusivity. I can’t wait for residents to see our 7-story atrium that will be filled with an abundance of natural light and the vibrant vertical landscaping that will live inside of it — similar to the vertical landscaping we do on the exteriors of our Arizona communities. We will have 40,000 square feet of amenity space for only 198 residences. Our skydeck with 360-degree views of the city will also have a heated pool and jacuzzi that can be used year-round — even when it’s snowing. And, we’ll have private terraces that range from 300 square feet up to 2,000 square feet, some with private grills and firepits. Our community is like no other in this neighborhood.

Optima Lakeview Brings WiredScore Certification to Chicago Multifamily Developments

Posted on by Hunter

As employment and living spaces continue to blur, residents are seeking communities that foster technology for both entertainment and work purposes, empowering them to define the way they live. At Optima, we are proud to share that our newest multifamily development, Optima Lakeview, meets those demands and is the first multifamily development to achieve the WiredScore Home Gold certification in North America.

“At a time when people are working from home more than ever before, Optima Lakeview is proud to be a leader in ensuring residents can access a fast and reliable wireless connection throughout the building – whether they are in their home or using one of the many amenity areas,” said David Hovey Jr., AIA, President. “People’s reliance on technology has only increased since the pandemic, so we’re excited to show our residents our commitment to meeting their technology needs in their new home. At Optima Lakeview, residents and their guests can confidently use their devices wherever and whenever as they’ll always have strong connectivity.”

In 2019, WiredScore launched its first Home certification in the UK, and after great success, they expanded, launching WiredScore Home in North America in June 2021. Optima’s partnership with WiredScore began prior to the formal launch in September 2020. Since then, they have provided essential guidance on leading technology features that matter most for our residents’ experiences, leading to the exceptional standards of a high-quality, resilient digital network that Optima Lakeview meets.

We sat down recently with Michelle Eichengrun, Client Success Manager at WiredScore, to talk about the experience working with the Optima team. “Achieving WiredScore Home Gold certification acknowledges Optima’s position as a leader in innovation,” Eichengrun explains, “and recognizes the vast technological and digital connectivity advancements that Optima Lakeview offers its residents. The road to certification was an intense one, grounded in a rigorous evaluation process that focused on five essential aspects of modern living: masterplanning, infrastructure, services, monitoring and innovation. Every step of the way, we were impressed with the responsiveness of the Optima team, the excellence of their design, and their commitment to investing in future-proof technology for their residents.”

Residents in Optima Lakeview will benefit from best-in-class digital connectivity features accessible across the entire seven-story development. The building will be home to a cellular repeater system to improve mobile performance even in the most confined locations. Three internet connectivity providers will be available to tenants: AT&T, RCN and Comcast. With same-day sign-up and speed options available, residents will be able to stream movies, play games, digitally communicate with loved ones and start remote work the moment they move in. 

Fast and secure Wi-Fi will stretch throughout Optima Lakeview’s extensive amenity areas, allowing tenants to remain connected throughout the whole building. Each residence will also contain dedicated and protected media panels for telecommunications equipment. 

“In today’s world, connectivity is no longer the renter’s problem; it’s now the owner’s responsibility to provide them with the best technological experiences,” Eichengrun says, “and Optima Lakeview has taken the responsibility to provide seamless and aspirational digital technology features for residents — so they don’t have to.” 

We continue looking towards the future, designing each of our multifamily properties with exceptional programming, service and technology in mind, and WiredScored’s Gold Certification of Optima Lakeview is a reflection of our commitment to these values. To learn more about Optima Lakeview visit our website. To learn more about WiredScore Certification, please visit wiredscore.com.

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