Women in Architecture: Beatrice Galilee—A Visionary Curator and Champion of Contemporary Design

As part of our “Women in Architecture” series, Beatrice Galilee emerges as an influential voice shaping the future of design through curation, research, and dialogue. While not a practicing architect, Galilee’s impact resonates across the architectural world. From founding her own nonprofit to serving as a leading voice in prominent global events, her multifaceted career bridges academia, public engagement, and the cultural advancement of design. At Optima®, we celebrate creative leaders like Galilee who embody our commitment to forward-thinking solutions and community-driven innovation in the built environment.

A Catalyst for Global Design
Galilee is the founder and executive director of The World Around, a New York-based nonprofit organization dedicated to amplifying impactful global design and architecture. The World Around hosts summits, lectures, and events that highlight visionary projects and practitioners worldwide. Through these platforms, Galilee nurtures a broad network of architects, designers, and thinkers, fostering open exchange and collaboration, building upon her belief that modern, high-quality design can positively shape communities—both locally and globally.

Gwangju Biennale Building. Credit: Kgw1226 on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 4.0 International license.

Author, Professor, and Curator
In 2021, Galilee published Radical Architecture of the Future with Phaidon, a book that underscores her editorial prowess and comprehensive understanding of contemporary design. This publication features conversations on groundbreaking projects, mirroring her wide-ranging involvement in curating and championing new ideas.

Between 2014 and 2019, Galilee served as the first curator of contemporary architecture and design at The Metropolitan Museum of Art (The Met) in New York. In that role, she introduced groundbreaking exhibitions and programs focusing on the intersection of design, culture, and technology—areas central to architectural innovation today. Her time at The Met stands as a testament to how thoughtful curatorial leadership can broaden the public’s understanding and appreciation of architecture’s place in art history.

Galilee is also a visiting professor at Pratt Institute, where she lectures on curating. Her academic role further underscores her dedication to guiding the next generation of design leaders. By intersecting real-world curatorial experience with academic instruction, she encourages students to consider how cultural, social, and environmental factors influence architecture and design—an approach that resonates with Optima®’s commitment to weaving sustainability and community focus into every project.

A Global Journey in Curatorial Innovation
Galilee’s global reach includes serving as chief curator of the 2013 Lisbon Architecture Triennale, co-curator of the 2011 Gwangju Design Biennale, and co-curator of the 2009 Shenzhen Hong Kong Bi-City Biennale of Architecture and Urbanism. In each setting, she drew upon her deep knowledge of local contexts and broader international dialogues, creating exhibitions that engaged communities, challenged conventions, and stimulated interdisciplinary thought.

She also co-directed The Gopher Hole, an experimental exhibition and project space in London from 2010 to 2012. This endeavor showcased her willingness to explore unconventional formats and champion new voices. The result was a vibrant, cutting-edge space that opened dialogues on urban culture, social issues, and architectural concepts—reinforcing her belief that design is a dynamic process that thrives on public engagement.

Consulting and Influence
Through her experiences in global design, publishing, communications, and brand-building, Galilee also provides cultural and architectural advisory support to architects, designers, developers, and institutions. By partnering with diverse stakeholders, she ensures that the cultural dimension of architecture remains front and center, influencing the way the built environment evolves.

Inspiring Future Architects and Innovators
Beatrice Galilee’s career exemplifies the influence that curation, research, and public programming can have on the architectural field. Her work reminds us that architecture is not merely about construction; it’s about ideas, culture, and dialogue. Galilee’s global perspective and collaborative ethos echo Optima®’s own mission of creating exceptional design experiences that resonate with communities at every level.

As we celebrate women who are reshaping architecture and design, Galilee’s leadership stands as an inspirational example. She bridges disparate worlds—academic, curatorial, corporate—to foster an inclusive vision for the future of architecture. In doing so, she offers a blueprint for how thoughtful advocacy, innovation, and cultural engagement can drive lasting, positive change in the spaces where we live, work, and connect.

 

Women in Architecture: Yvonne Farrell and Shelley McNamara

As part of our ongoing “Women in Architecture” series, we’re shining the spotlight on two groundbreaking architects who have made significant contributions to the field: Yvonne Farrell and Shelley McNamara. Awarded the 2020 Pritzker Architecture Prize, Farrell and McNamara have been lauded for their exemplary practice, ethical approach, and commitment to education—qualities that deeply resonate with Optima®’s core values of innovation, community, and thoughtful design.

Yvonne Farrell. Credit: @pritzkerarchitectureprize (https://www.instagram.com/pritzkerarchitectureprize/).
Shelley McNamara. Credit: @pritzkerarchitectureprize (https://www.instagram.com/pritzkerarchitectureprize/).

A Partnership Forged in Collaboration
Yvonne Farrell and Shelley McNamara met during their student years at the School of Architecture at University College Dublin. After graduation, they worked alongside one another in various capacities, eventually forming Grafton Architects in 1978. Their firm’s name pays homage to Grafton Street, a central and historic thoroughfare in Dublin—a nod to the city’s cultural and urban context.

From the outset, Farrell and McNamara established a practice defined by rigorous research, site sensitivity, and a belief in architecture as a dialogue with the environment. Their approach integrates community needs, social awareness, and craftsmanship, resulting in buildings that are as inviting as they are responsive to local conditions.

A Design Philosophy Rooted in Context and Culture
Grafton Architects is known for a design ethos that respects and reflects its surroundings. Whether it’s a university campus in Lima, Peru, or a cultural institution in Dublin, Farrell and McNamara bring a deep sense of place to every project. They view architecture as an instrument that can elevate not just the physical environment, but also the social fabric of a community.

One hallmark of their work is generosity of space, a concept that favors open, communal areas and ample daylight. Their projects often revolve around a central gathering point—be it a courtyard, a plaza, or a light-filled atrium—encouraging social interaction and creating a sense of welcome. By doing so, they underline architecture’s ability to shape civic life, foster belonging, and celebrate cultural identity.

Landmark Projects
Universita Luigi Bocconi in Milan (2008) stands as one of Farrell and McNamara’s most acclaimed designs, earning the World Building of the Year award in 2008. The campus integrates seamlessly with the city, using sculptural volumes and grand interior spaces that allow light to filter through multiple levels. This thoughtful interplay of light and space exemplifies the duo’s deep understanding of user experience.

Another notable project is the Universidad de Ingeniería y Tecnología (UTEC) in Lima, Peru (2015). Positioned dramatically along a cliffside, the building’s layered terraces and open-air corridors provide natural ventilation and meet seismic demands, while forging a dialogue with the Pacific Ocean. This work earned them international recognition for blending cultural sensitivity with bold structural design.

At home in Ireland, projects like the Town House at Kingston University in London (2020) and the Solstice Arts Centre in Navan, County Meath, illustrate their continued commitment to public-oriented architecture. With each undertaking, they respond to local histories, climates, and communities, designing spaces that feel both contemporary and timeless.

Honoring the Next Generation
In addition to their design achievements, Farrell and McNamara serve as professors and visiting lecturers across Europe. Their involvement in academia underscores a commitment to guiding future architects toward sustainable, human-centered design. By sharing insights from their global practice, they encourage students to see architecture not merely as a profession, but as a means to contribute positively to society.

Their 2020 Pritzker Prize—often described as the “Nobel Prize of Architecture”—recognized not only their brilliant portfolio but also their consistent sense of responsibility. The prize citation applauds Farrell and McNamara for their “integrity in their approach to both their buildings… and the way they conduct their practice,” capturing the spirit that has defined their careers.

A Lasting Legacy
For Yvonne Farrell and Shelley McNamara, architecture is a vehicle for connection, empathy, and reflection of local culture—a principle that resonates strongly with Optima®’s own vision for architecture. Their designs offer a poignant reminder that good buildings uplift communities, and that creative partnerships can drive meaningful innovations in the built environment.

As we celebrate these trailblazing architects, we’re reminded that design, at its core, is about enhancing the human experience. In the works of Farrell and McNamara, we see how principles of openness, warmth, and community empowerment can shape spaces that stand the test of time—an inspiration to all who believe in architecture as a force for good.

Hidden Gems: The Monroe Street Abbey in Phoenix

At Optima®, we believe that extraordinary living is not just about the spaces we create but also about the vibrant communities that surround them. Each neighborhood we call home offers unique opportunities for exploration and connection, from tucked-away cultural landmarks to under-the-radar dining spots and serene nature escapes. That’s why we’re excited to introduce our new blog series, “Hidden Gems,” where we uncover the lesser-known yet must-visit spots near our Optima® communities. Whether you’re seeking a quiet retreat, an inspiring cultural experience, or a one-of-a-kind dining adventure, this series is your guide to discovering the hidden treasures that make life in and around Optima® communities. truly exceptional. Let’s jump into the series with a visit to the Monroe Street Abbey in Phoenix.

Phoenix is a city rich in history and architectural marvels, but few sites capture its unique blend of heritage and innovation quite like the Monroe Street Abbey. Located in the heart of downtown, this remarkable structure stands as a testament to the city’s dedication to preserving its historic fabric while embracing modern design sensibilities. Restored and reimagined by Jones Studio and Chris Winters Associates, the Monroe Street Abbey is a shining example of adaptive reuse and creative restoration — earning its rightful place as a “Hidden Gem” worth exploring.

A Rich History Restored
Originally built in 1929, the Monroe Street Abbey served as the First Baptist Church for Phoenix’s growing population during the early 20th century. The building’s Spanish Colonial Revival-style architecture, with its ornate detailing, stucco walls, and signature bell tower, was designed to make a bold statement in the then-burgeoning cityscape. Over the decades, however, the building fell into disrepair as Phoenix expanded and modernized around it.

Thanks to an ambitious restoration project, the Monroe Street Abbey has been given a new lease on life. The restoration aimed not only to preserve the building’s historic charm but also to transform it into a vibrant, multi-functional space that reflects Phoenix’s forward-thinking identity.

The design team approached the restoration with great respect for the building’s original architectural elements. The exterior has been meticulously restored to its former glory, with careful attention paid to the Spanish Colonial details that make the building so distinctive. At the same time, contemporary features have been seamlessly integrated to adapt the space for modern use.

Monroe Street Abbey Interior Courtyard. Credit: Bill Timmerman.
Monroe Street Abbey Interior Courtyard. Credit: Bill Timmerman.

Inside, the building now boasts open, light-filled spaces designed to accommodate a variety of activities and events. From cultural exhibitions to community gatherings, the Monroe Street Abbey is a versatile venue that bridges the gap between Phoenix’s past and present. The adaptive reuse design has preserved key architectural features — such as the arched windows, high ceilings, and the intricate detailing on the bell tower — while introducing modern finishes and functional spaces that align with contemporary needs.

A Cultural Hub for the Community
Today, the Monroe Street Abbey serves as more than an architectural landmark — it’s a thriving cultural hub for Phoenix’s residents and visitors. The restored space hosts art exhibitions, musical performances, workshops, and community events, making it a vital part of the city’s cultural landscape. The venue’s multifunctional design ensures that it can cater to a wide range of interests and activities, from intimate gatherings to large-scale events.

For Phoenix residents, including those at Optima® communities such as Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, the Monroe Street Abbey is a nearby treasure that exemplifies how history and modernity can coexist. Its location in downtown Phoenix makes it easily accessible for a day of exploring, whether you’re attending an event at the Abbey or simply appreciating its beautifully restored façade.

The restoration of the Monroe Street Abbey is a reminder of the importance of preserving architectural history while adapting to contemporary needs. In a city as dynamic as Phoenix, where rapid development often takes center stage, projects like this serve as an anchor to the past, celebrating the rich heritage that forms the foundation of the community.

For Optima® residents and others who value thoughtful design and community-centered living, the Monroe Street Abbey is an inspiring example of what’s possible when creativity and preservation come together. It highlights the potential of adaptive reuse to not only breathe new life into historic structures but also to create spaces that bring people together and enrich the cultural fabric of the city.

A Hidden Gem Worth Exploring
Whether you’re an architecture enthusiast, a history buff, or simply someone looking to connect with Phoenix’s vibrant cultural scene, Monroe Street Abbey is a must-visit destination. Its stunning restoration, paired with its role as a community hub, makes it a shining example of how the city honors its past while building its future.

 

Women in Architecture: Frida Escobedo – A Visionary Bridging Tradition and Modernity

At Optima®, our “Women in Architecture” series celebrates the achievements of pioneering women whose creativity and vision have left an indelible mark on the built environment. One such remarkable figure is Frida Escobedo, a contemporary architect whose work seamlessly blends Mexico’s rich cultural heritage with modernist principles, creating spaces that are both innovative and deeply rooted in history.

A Rising Star from Mexico
Born in 1979 in Mexico City, Frida Escobedo is a trailblazer in architecture whose influence has reached beyond her home country to capture international attention. After completing her architectural education at the Universidad Iberoamericana in Mexico City, she further honed her craft at Harvard University’s Graduate School of Design, where she expanded her understanding of the relationship between architecture, history, and community.

Escobedo established her own practice in 2006, and since then, her studio has grown into a platform for exploring the convergence of contemporary architecture and cultural identity. Based in Mexico City, the studio’s work spans a wide array of scales and typologies, from residential projects to public spaces, furniture design, and temporary installations. This diversity reflects Escobedo’s commitment to challenging conventional architectural boundaries and creating works that provoke thought while serving as functional spaces.

Serpentine Pavilion, 2018/II. Commission for the Serpentine Gallery, City of Westminster, London. Shaded courtyard enclosed by a woven tapestry of cement roof tiles. Credit: Images George Rex on Flickr Creative Commons, CC BY-SA.

Defining Characteristics of Escobedo’s Work
Frida Escobedo’s designs are celebrated for their ability to reimagine traditional Mexican materials and architectural elements, transforming them into strikingly modern compositions. Her work often utilizes simple materials such as concrete, terrazzo, and brick in innovative ways, combining them with clever uses of light, shadow, and spatial rhythm. Escobedo’s practice is deeply rooted in a respect for local contexts and histories, while maintaining an acute awareness of contemporary global design sensibilities.

One of her recurring design strategies is the exploration of time and space, evident in her fascination with the passage of light throughout the day and across seasons. This sensitivity imbues her projects with a poetic quality, inviting users to connect with their surroundings on a deeper level. Escobedo also frequently incorporates latticework and geometric patterns into her structures, an homage to traditional Mexican design techniques that she updates for the modern era.

Notable Projects and Achievements
Among her many acclaimed projects, Frida Escobedo’s commission to design the 2018 Serpentine Pavilion in London stands as a career-defining achievement. As the youngest architect and the first solo woman from Mexico to take on this prestigious project, she created a striking temporary structure inspired by the Mexican celosia, a traditional lattice that filters light and air. The pavilion’s interplay of reflection, texture, and shadow paid tribute to Mexican architectural traditions while resonating with the minimalist aesthetics of global modernism. It garnered widespread praise and positioned Escobedo as one of the most innovative architects of her generation.

Other standout works include the Courtyard at La Tallera Siqueiros in Cuernavaca, where she reimagined a museum space to connect with its surrounding neighborhood, and the Hotel Boca Chica in Acapulco, a renovation that balanced the charm of 1950s retro style with modern sensibilities. Her residential projects, such as Casa Negra, showcase her ability to design intimate, functional spaces that also embody her signature modernist approach. Her most prestigious commission to date, the design of the Tang Wing for modern and contemporary art at the Metropolitan Museum of Art, promises to be a stunning example of her use of the metaphor of weaving to establish balance and harmony across the disparate wings of the museum.

A Global Force for Change
In addition to her architectural practice, Escobedo is a prominent educator and lecturer, sharing her insights at renowned institutions such as Harvard, Columbia, and Rice University. Through her teaching, she continues to inspire the next generation of architects to explore the intersections of tradition and innovation, just as she has done throughout her career.

Escobedo’s numerous accolades include being named one of the “Architectural Record’s Design Vanguard” and receiving the prestigious Architectural League of New York’s Emerging Voices Award. Her impact on the field extends far beyond her own projects, as she continues to be a role model for women in architecture and a champion of thoughtful, inclusive design.

A Legacy of Timeless Design
Frida Escobedo’s work exemplifies Optima®’s own commitment to creating spaces that are both functional and meaningful, fusing timeless design principles with local inspiration. Her ability to bridge past and present, tradition and modernity, is a testament to her visionary approach and her deep understanding of architecture’s role in shaping communities and cultural identities.

As we celebrate Escobedo’s contributions to the field, we are reminded of the transformative power of architecture to connect people to their histories while opening up possibilities for the future. Frida Escobedo’s enduring legacy is not only in the structures she designs but in the ways she inspires others to think more deeply about the spaces we inhabit.

Beet is the New Black: Exploring the Color Trend in Architecture and Design

At Optima®, timeless design is the cornerstone of our communities, blending innovation, modernism, and natural harmony to create spaces that transcend fleeting trends. A crucial element of this design philosophy is the thoughtful use of color—an integral aspect that defines atmosphere, mood, and personality in both interiors and exteriors. Today, one color captivating architects and designers alike is beet, a rich, earthy hue that seamlessly combines bold modernity with a natural warmth, making it a perfect fit for the evolving landscape of contemporary design. Its versatility and bold presence make it a perfect choice for adding sophistication, energy, and personality to any architectural project. From chic interiors to standout facades, beet is proving itself as a color to watch in the world of contemporary design.

The Allure of Beet
Beet is a unique color that draws inspiration from nature. Its roots, quite literally, stem from the deep, luxurious shades found in beetroot. This organic connection lends it a sense of warmth and groundedness, while its richness adds depth and drama. The color feels luxurious without being overbearing, making it a favorite among designers seeking to create a balance between boldness and approachability.

In addition, beet fits seamlessly into the rising trend of biophilic design—a movement focused on incorporating natural elements into architecture and interiors. Its earthy tones bring a sense of calm and connection to nature, perfectly aligning with spaces designed to promote well-being.

A glass and wood house designed by Guillermo Acuña Arquitectos Asociados, located in Deyif, Chiloé, Chile. Credit: Cristobal Palma for Dezeen.

Beet in Exterior Design
When used in exterior architecture, beet creates a striking visual impact. Its depth and saturation make it an excellent choice for facades, whether it’s a full application or an accent color paired with neutrals like beige, gray, or white. The hue can transform a building into a standout structure, particularly in urban settings where a pop of color helps distinguish modern designs.

Architects are using beet to highlight key features like entryways, window frames, or architectural details, creating a bold yet refined contrast against muted backdrops. It works beautifully with a variety of materials—be it concrete, wood, or steel—allowing designers to create textural and visual harmony.

In addition, beet pairs well with natural landscapes, enhancing greenery while adding a contemporary flair. It’s increasingly being incorporated into sustainable design projects, where its organic undertones complement the ethos of environmentally conscious architecture.

Bringing Beet Indoors
Inside, beet is becoming a favored choice for walls, furniture, and décor accents. As a wall color, it brings depth and warmth to living rooms, dining areas, and bedrooms, creating a cozy yet elegant atmosphere. It also serves as a stunning backdrop for art and décor, allowing other elements to pop.

Beet is making its way into furnishings as well, from plush velvet sofas to minimalist dining chairs. The color’s richness brings an opulent feel to upholstery, while its versatility ensures it pairs well with metals, woods, and other finishes. In kitchens and bathrooms, beet-colored cabinetry or tiles add a modern yet timeless touch, offering a creative alternative to traditional neutral palettes.

For those hesitant to commit to bold wall colors or large pieces of furniture, beet can be incorporated through smaller accents. Throw pillows, rugs, and artwork in this trending hue add a subtle yet impactful touch to interiors.

Why Beet Resonates Now
The rising popularity of beet can be attributed to its ability to adapt to different styles, from modern to traditional. It can feel moody and dramatic in one setting, then warm and inviting in another, depending on how it’s used and paired with other design elements. This versatility allows beet to cater to a wide range of tastes and preferences.

Additionally, the color speaks to a desire for individuality in design. As people move away from overly neutral palettes, they’re seeking hues that make a statement while maintaining a sense of sophistication. Beet offers the perfect balance of boldness and restraint, making it a favorite among both designers and homeowners.

At Optima®, our communities embrace bold, innovative design elements that elevate the living experience. Colors like beet, which blend natural inspiration with contemporary flair, align perfectly with our commitment to thoughtful, modernist architecture. Whether through curated interior palettes or the integration of striking exterior accents, we celebrate the transformative power of color in shaping spaces.

The Influence of Modernism in Information Visualization Design

In a world increasingly reliant on data to make decisions and tell stories, the way we present information has become crucial. Information visualization, the art and science of representing data visually, is deeply influenced by Modernism—a design movement that championed clarity, simplicity, and functionality. At Optima®, where we appreciate the aesthetic and philosophical principles of Modernism, it’s fascinating to see how these ideas extend beyond architecture and art, impacting the way information is organized and communicated in our daily lives.

In the September/October 2023 article in Intercom by Amanda Horton, “Modernism Prevails? Researching recent trends in information visualization,” we get a chance to take a deep dive into current applications of Modernist graphic design principles.

Modernism as a design movement emerged in the early 20th century as a response to the chaos and complexity of the modern world. With its core tenets of simplicity, functionality, and “form follows function,” Modernism quickly gained traction across various fields—architecture, graphic design, and even furniture making. This philosophy centered around a commitment to clear, straightforward forms and a rejection of unnecessary ornamentation. Today, these principles are not only evident in Optima®’s architecture and design but also in the growing field of information visualization.

Poster design by Joost Schmidt, 1923. Credit: Wikimedia Commons, sourced from www.widewalls.ch/artists/joost-schmidt. Photographic reproduction is in the public domain in the United States.

Aesthetic Minimalism and Functionality
Modernist design principles emphasize clarity and efficiency, making information easy to understand at a glance. In the realm of data visualization, this translates into a preference for clean, uncluttered layouts, limited color palettes, and minimalist iconography. These elements make it easier for viewers to process information quickly, preventing them from getting bogged down by decorative elements or unnecessary details.

Take, for example, the ubiquitous bar and line charts, pie charts, and simple grids. These straightforward visual tools align with the Modernist aesthetic by prioritizing legibility and functionality. Just as Modernist architecture uses clean lines and geometric forms to avoid visual noise, these types of charts are designed to communicate the data without distraction. Instead of ornate and overly colorful designs, Modernist-inspired visualizations rely on clear labels, proportional spacing, and a balance between positive and negative space to convey meaning effectively.

The Grid: A Foundation of Modernist Structure
One of the most influential aspects of Modernist design is the grid. Used extensively by designers in the Modernist movement, grids provide a structured way to organize visual elements on a page or screen. The use of grids in information visualization is equally prevalent. Grids help to align data points and visual elements in a way that feels orderly, logical, and easy to navigate.

By structuring information on a grid, visualizations ensure consistency and symmetry, creating a flow that guides the viewer’s eye naturally across the page or screen. Whether in infographics, dashboards, or interactive visualizations, grids play a vital role in making data intuitive and accessible, embodying the Modernist belief in functionality and efficiency.

Typography and Color: Clarity in Communication
In keeping with Modernism’s commitment to clarity, typography and color in information visualization are chosen with great care. Sans-serif fonts, popularized by Modernist designers for their clean and simple forms, are often the go-to choice for data visualizations. Sans-serif fonts reduce visual clutter and allow the text to be read quickly, which is essential when communicating complex data.

Color, too, is applied thoughtfully. Modernist principles favor a restrained color palette—often just a few shades, chosen to differentiate data points without overwhelming the viewer. Colors are also selected based on their psychological impact and readability, with contrasting hues helping to highlight key data points. Instead of vibrant, jarring colors, Modernist-influenced visualizations use subdued, harmonious tones to create a cohesive look and feel.

The Influence of Swiss Style
Swiss Style, a subsect of Modernism that originated in Switzerland in the 1950s, has a particularly strong influence on information visualization. Known for its focus on readability, objectivity, and precision, Swiss Style places a heavy emphasis on grid alignment, asymmetrical layouts, and clear hierarchies. In information visualization, these attributes are invaluable, as they ensure that the viewer can quickly understand which pieces of data are most important.

Interactive dashboards, a staple in business intelligence and analytics, are a great example of Swiss-inspired design. These interfaces typically use grids to organize data into clear sections, leverage minimalistic typography, and employ a limited color scheme. Swiss Style’s commitment to objective and unbiased design aligns perfectly with the goal of visualizations to present data without inserting opinions or biases.

Modernism and Digital Innovation
Today, the principles of Modernism have evolved but continue to underpin digital design, particularly in information visualization. As we move further into the digital age, data visualizations have become interactive and dynamic, allowing users to explore data by filtering, zooming, and clicking through layers of information. Despite these technological advancements, Modernist design principles remain relevant. Interactive features are often incorporated in a way that maintains the integrity of the visualization, avoiding excessive embellishments that could detract from the data itself.

This fusion of Modernism with digital tools exemplifies how timeless principles can adapt to new media. Modernist ideas have not only endured but also thrived in the age of digital design, reminding us that simplicity and functionality are key to effective communication, no matter the medium.

Just as Optima®’s architectural philosophy celebrates clean lines, purposeful design, and thoughtful aesthetics, the Modernist approach in information visualization champions clarity, simplicity, and functionality. By embracing Modernism, data visualizations today serve as powerful tools that can effectively convey complex information in a way that is both visually appealing and easily digestible.

In a world overflowing with data, Modernism offers a guiding principle for designers seeking to communicate information transparently and efficiently. As we continue to explore new ways of understanding and visualizing data, Modernist principles remind us that sometimes, less truly is more. For our team at Optima®, these principles are not only reflected in their living spaces but also in the thoughtful design that permeates the information they interact with every day.

Women in Design: Celebrating Legacy and Innovation with Llisa Demetrios at the Eames Institute

The Optima® blog series, “Women in Design,” highlights the careers and accomplishments of pioneering women who have made remarkable contributions to the fields of architecture and design. These visionaries challenge conventions, push the boundaries of creativity, and inspire future generations with their passion and dedication to shaping our built environment. Among these distinguished individuals is Llisa Demetrios, the chief curator of the Eames Institute of Infinite Curiosity, dedicated to preserving, exploring, and expanding upon the legacy of her iconic grandparents Charles and Ray Eames — two of the most influential designers of the 20th century. In her role, Demetrios not only preserves their invaluable contributions to design but also advances the mission of making design accessible and meaningful to all, creating a space for current and future generations to learn from their approach to design thinking.

Growing up in a family so deeply entrenched in the world of design, Demetrios developed a strong connection to the Eameses’ ethos from an early age. Her mother, Lucia Eames, was also a prominent figure in the arts, and her family environment encouraged creativity and curiosity. This upbringing has given Demetrios a unique perspective on the legacy of her grandparents and the cultural significance of their work. She sees her role at the Eames Institute as a bridge between past and future, allowing her to bring the timeless principles of Eames design to contemporary audiences.

Under Demetrios’s guidance, the Eames Institute focuses on “infinite curiosity” as a guiding principle. This concept reflects the Eameses’ belief in continuous exploration, problem-solving, and curiosity about the world around them. Through the institute’s collections, exhibitions, and public programs, Demetrios helps bring to life the Eames philosophy that design is not just about aesthetics but about improving lives through thoughtful, functional, and accessible solutions. The institute houses an extensive archive of the Eameses’ work, including prototypes, furniture, films, and other artifacts that provide insight into their design process and philosophy.

Restoration of an Eames Wire Chair. Credit: Nicholas Calcott (@nicholascalcott).

Demetrios is committed to making these archives accessible, both to designers and the public, to inspire a new generation of creators. By examining the Eameses’ iterative processes, hands-on experimentation, and their focus on human-centered design, visitors to the Eames Institute can gain valuable insights into how design can address real-world problems. Demetrios emphasizes that her grandparents’ work was always about finding innovative solutions to challenges, a philosophy that continues to resonate in today’s design landscape.

Beyond preserving the legacy of her grandparents, Demetrios has a broader goal of fostering a deeper understanding of the role design plays in everyday life. Through her work, she encourages people to view design as an integral part of their environment and not merely as a luxury or an afterthought. She believes that by learning from the Eameses’ approach — rooted in simplicity, functionality, and empathy—contemporary designers can continue to create work that enriches lives and addresses practical needs.

In her curatorial role, Demetrios also champions the importance of sustainability, a value that was central to the Eameses’ work long before it became a global imperative. By showcasing how the Eameses utilized materials efficiently, minimized waste, and emphasized durability, she highlights the relevance of their design principles in addressing today’s environmental challenges.

Through her work at the Eames Institute, Llisa Demetrios not only honors her family’s contributions to design but also advances their enduring philosophy, demonstrating how timeless principles can evolve and inspire future generations. Her commitment to keeping the spirit of curiosity, exploration, and problem-solving alive makes her a pivotal figure in the world of modern design, ensuring that the Eames legacy continues to influence and inspire. To learn more about the Eames Institute, visit their website.

Lina Ghotmeh: An Architect Merging Memory, Nature, and Innovation

As we continue our “Women in Architecture” series, we are pleased to turn our attention to Lina Ghotmeh. In the realm of contemporary architecture, where historical context and cutting-edge innovation often collide, Lina Ghotmeh stands as a powerful figure. Her works, characterized by a profound respect for memory and the environment, have garnered international attention. As an advocate for sustainable design and a meticulous interpreter of historical significance, Ghotmeh brings a fresh perspective to global architectural discourse. In this post, we explore her career, design philosophy, and significant contributions to the field, aligned with Optima®’s ongoing celebration of women architects pushing boundaries.

Early Life and Education
Born in Beirut, Lebanon, in 1980, Lina Ghotmeh grew up in a city that had been devastated by civil war. Her early experiences in a place marked by destruction, memory, and rebuilding have profoundly influenced her architectural philosophy. Ghotmeh pursued her architectural studies at the École Spéciale d’Architecture in Paris, where she developed a sensitivity to history, context, and materiality. Her education provided her with the tools to bridge the gap between past and present, while always considering the environmental and cultural implications of design.

After completing her studies, Ghotmeh worked alongside Pritzker Prize-winning architect Jean Nouvel on the Louvre Abu Dhabi project, one of the world’s most prestigious museum buildings. This experience helped hone her skills in designing large-scale projects that blend traditional and contemporary influences.

Estonian National Museum (Tartu, Estonia). Credit: Arp Karm on Wikimedia Commons, CC BY-SA 4.0, licensed under the Creative Commons Attribution-Share Alike 4.0 International.

Design Philosophy: “Archeology of the Future”
Lina Ghotmeh is known for her unique approach to architecture, which she describes as “Archeology of the Future.” This philosophy reflects her belief in creating structures that draw deeply from the layers of history, memory, and the environment. Her designs are not merely aesthetic; they tell stories of the past while being forward-looking, ensuring that sustainability is at the heart of every project.

Ghotmeh’s work is deeply rooted in the landscape and cultural history of the areas where her projects are located. She integrates natural forms, materials, and the history of a place into her designs, blending architecture with nature and human experience. It is in this way that she creates spaces that respect and enhance their surroundings, ensuring harmony between human activity and the environment.

Serpentine Gallery (City of Westminster, London), 2023. Circular timber structure, pleated roof with central oculus, wall panels with leaf-like cut-outs. Credit: Images Georges Rex on Flickr Creative Commons, Attribution-ShareAlike 2.0 Generic Deed.

In spite of her relatively young age, Ghotmeh has already made significant contributions to the world of design with a number of signature projects, including:

Stone Garden (Beirut, Lebanon). One of Lina Ghotmeh’s most recognized projects is Stone Garden, an iconic residential tower in her native Beirut. This building is a testament to her commitment to working with local context, as it was designed with both the city’s tumultuous history and environmental concerns in mind. Completed in 2020, the tower’s facade is made of raw concrete and is intentionally irregular, evoking the damage that Beirut has endured throughout decades of conflict. Yet, its design is also meant to symbolize hope and resilience, with its organic, plant-filled terraces representing new life amid destruction. Stone Garden exemplifies Ghotmeh’s skill at weaving together the scars of the past with a sustainable and optimistic vision for the future.

Estonian National Museum (Tartu, Estonia). The Estonian National Museum, completed in 2016, is another of Ghotmeh’s landmark projects, created in collaboration with DGT Architects, the firm she co-founded in 2006. This building was constructed on a former Soviet airfield, and its design reflects Estonia’s complex history of occupation and independence. The museum’s elongated form seems to rise from the landscape itself, a poignant reminder of the country’s turbulent past. Inside, it functions as a cultural center that celebrates Estonian heritage, perfectly encapsulating Ghotmeh’s belief in the integration of memory and place.

Réalimenter Masséna (Paris, France). Another notable project is Réalimenter Masséna, an innovative, energy-efficient wood building located in Paris, which houses a sustainable, organic urban farm. This project perfectly illustrates Ghotmeh’s belief in sustainable, self-sufficient architectural solutions that contribute to the urban fabric without straining environmental resources.

Awards and Recognition
Ghotmeh has received numerous accolades throughout her career, including the Tamayouz Award for Female Architects in 2020 and a nomination for the Aga Khan Award for Architecture. She continues to influence the field through her thought-provoking lectures and writings on sustainable architecture and the role of memory in design. Her work has been exhibited globally, from the Venice Biennale to the Serpentine Pavillion.

Lina Ghotmeh’s architecture offers a profound response to the pressing issues of our time, such as sustainability, memory, and cultural identity. Her remarkable career serves as an inspiration to a new generation of architects who aim to merge beauty, sustainability, and historical reverence in their work. As we look to the future of architecture, her legacy will continue to shape the ways in which we design for both people and the planet.

Preserving the Natural Environment Through Sustainable Landscaping

At Optima®, sustainability is woven into the very fabric of our design philosophy. From our energy-efficient building practices to our green roof terraces, we constantly seek innovative ways to reduce our environmental impact. One of the most impactful practices embraced in our Arizona communities is xeriscaping — a sustainable landscaping method that is perfectly suited to the arid climate of the Southwest. By promoting water conservation and the use of native plants, xeriscaping helps preserve the natural environment while enhancing the beauty of our residential spaces.

At Optima® communities in Scottsdale, including Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, we are committed to preserving precious water resources. By incorporating xeriscaping into our outdoor spaces, we reduce water consumption while still maintaining vibrant and aesthetically pleasing landscapes.

Xeriscaping at Optima McDowell Mountain®

Xeriscaping, derived from the Greek word “xeros,” meaning dry, is a landscaping technique that reduces the need for irrigation by utilizing drought-tolerant plants and efficient water-use practices. It was developed in response to the growing need for sustainable gardening solutions in regions with limited water resources, like the desert environments of Arizona. While traditional lawns and landscapes often require significant amounts of water to maintain, xeriscaping offers an eco-friendly alternative that emphasizes native and adaptive plant species, minimizes water waste, and reduces the overall environmental footprint.

Water Conservation: A Key Benefit of Xeriscaping
One of the most significant benefits of xeriscaping is its ability to conserve water. In arid and semi-arid regions, where water is often a scarce resource, traditional landscaping methods that rely on thirsty lawns and non-native plants can put a strain on local water supplies. Xeriscaping, on the other hand, prioritizes the use of drought-resistant plants that are well-suited to the natural climate, reducing the need for excessive irrigation. Additionally, it often uses efficient irrigation systems, such as drip irrigation, to minimize water waste by delivering water directly to the root zones of plants, where it’s needed most.

Supporting Native Ecosystems
Another way xeriscaping contributes to environmental preservation is by supporting local ecosystems. When we use native plants in our landscapes, we create a habitat for local wildlife, including pollinators like bees and butterflies. These plants are not only better suited to the region’s climate and soil conditions but also require less maintenance and fewer resources to thrive.

In Arizona, for example, xeriscaping often includes native species like agave, saguaro cactus, desert marigolds, and palo verde trees. These plants have evolved to survive in the hot, dry climate of the desert and require minimal water to flourish. By choosing native plants, we help maintain the natural biodiversity of the region, which is crucial for the health and sustainability of local ecosystems.

Reducing the Need for Chemical Inputs
Traditional landscaping practices often rely on fertilizers, herbicides, and pesticides to maintain the health and appearance of non-native plants. However, these chemical inputs can harm the environment by contaminating soil and water sources and disrupting ecosystems. Xeriscaping, with its focus on native plants and efficient use of water, significantly reduces the need for chemical interventions. Native plants are naturally resistant to pests and diseases, making them more resilient without the need for harmful pesticides. Moreover, because they are well-adapted to the local soil and climate, they require fewer fertilizers to thrive.

At Optima®, this aligns perfectly with our commitment to green practices and environmentally conscious design. By minimizing the need for chemicals, we not only protect the health of our residents but also contribute to a cleaner, healthier environment for future generations.

Aesthetic Appeal with Sustainability in Mind
Xeriscaping doesn’t mean sacrificing beauty for sustainability. On the contrary, xeriscaped landscapes can be visually stunning, offering a diverse range of textures, colors, and forms. With careful design, xeriscaped areas can include colorful flowering plants, dramatic succulents, and lush desert shrubs that create a serene, natural environment.

In Optima Kierland Apartments®, xeriscaping is thoughtfully integrated into courtyards, green roofs, and terraces, creating spaces where residents can relax and enjoy the outdoors while staying connected to the natural beauty of the desert landscape. By using hardscape elements like rocks, gravel, and stone pathways, xeriscaped areas also offer low-maintenance, functional spaces that reduce the need for watering and upkeep.

Optima®’s Commitment to Xeriscaping and Sustainability
At Optima®, our use of xeriscaping is just one example of our broader commitment to sustainability and environmental stewardship. By embracing this eco-friendly landscaping practice, we reduce our water consumption, support local ecosystems, and minimize the environmental impact of our developments. Xeriscaping is not only a practical solution for conserving water but also a beautiful and sustainable way to create landscapes that harmonize with the surrounding natural environment.

As we continue to design and build communities that are sustainable, innovative, and beautiful, xeriscaping remains a cornerstone of our green practices, ensuring that our landscapes are as environmentally friendly as they are visually stunning.

 

 

Optima Lakeview® Recognized for Its Green Architecture

Optima Lakeview®, completed in 2022, received a 2024 Green GOOD DESIGN Sustainability Award.

The award is part of a new “green” edition of GOOD DESIGN™, originally founded in Chicago in 1950 by Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr. to promote and foster a greater public understanding and acceptance for Modern Design. For the Green GOOD DESIGN Sustainability Awards, the European Centre for Architecture Art Design and Urban Studies and The Chicago Athenaeum: Museum of Architecture and Design have joined forces on two continents to present this innovative and challenging new public program.

View of Optima Lakeview® Rooftop Sky Deck

The Green GOOD DESIGN Sustainability Awards aim to bring a parallel public appreciation and awareness for new design thinking led by a current generation of visionary architects, designers, urban planners, corporations, governments, individuals, and private and public institutions for a design and a public environment based upon:

  • Ideals of energy conservation
  • Reduction of toxic waste and greenhouse gasses
  • Diminishing dependence on fossil fuels
  • A sensitivity for waste, pollution, and the depletion of the world’s energy resources

This new design approach centers on the idea of repairing our worldwide environments with sustainability and for total ecological restoration.

The first floor of the Optima Lakeview® Atrium

With the launch of Green GOOD DESIGN Sustainability Awards comes the intent to change consumer habits, restructure manufacturing output, influence the design of cities and public spaces, and raise a consciousness about our limited global resources and the disappearance of clean air, clean earth, and clean water.

At Optima®, we’re proud to be recognized for the exemplary design of Optima Lakeview®: the stunning, light-filled atrium, endless views of the neighborhood and Lake Michigan from the spectacular rooftop sky deck, and abundant amenity spaces. The inspired use of floor-to-ceiling glass, concrete and natural stone. A world-class collection of contemporary art and furniture in public spaces both inside and outside. Across the entire spectrum of design, our unique sense of form and function has allowed us to imagine the extraordinary in the heart of this storied neighborhood. And while our passion for sustainable, thoughtful design has always been part of the Optima culture, we have pushed our own boundaries to ensure that Optima Lakeview® offers a new, elevated sense of home for our residents and neighbors.

 

person name goes here

Maintenance Supervisor

Glencoe, IL





    Acceptable file types: *.pdf | *.txt | *.doc, max-size: 2Mb