At Optima®, timeless design is the cornerstone of our communities, blending innovation, modernism, and natural harmony to create spaces that transcend fleeting trends. A crucial element of this design philosophy is the thoughtful use of color—an integral aspect that defines atmosphere, mood, and personality in both interiors and exteriors. Today, one color captivating architects and designers alike is beet, a rich, earthy hue that seamlessly combines bold modernity with a natural warmth, making it a perfect fit for the evolving landscape of contemporary design. Its versatility and bold presence make it a perfect choice for adding sophistication, energy, and personality to any architectural project. From chic interiors to standout facades, beet is proving itself as a color to watch in the world of contemporary design.
The Allure of Beet
Beet is a unique color that draws inspiration from nature. Its roots, quite literally, stem from the deep, luxurious shades found in beetroot. This organic connection lends it a sense of warmth and groundedness, while its richness adds depth and drama. The color feels luxurious without being overbearing, making it a favorite among designers seeking to create a balance between boldness and approachability.
In addition, beet fits seamlessly into the rising trend of biophilic design—a movement focused on incorporating natural elements into architecture and interiors. Its earthy tones bring a sense of calm and connection to nature, perfectly aligning with spaces designed to promote well-being.
Beet in Exterior Design
When used in exterior architecture, beet creates a striking visual impact. Its depth and saturation make it an excellent choice for facades, whether it’s a full application or an accent color paired with neutrals like beige, gray, or white. The hue can transform a building into a standout structure, particularly in urban settings where a pop of color helps distinguish modern designs.
Architects are using beet to highlight key features like entryways, window frames, or architectural details, creating a bold yet refined contrast against muted backdrops. It works beautifully with a variety of materials—be it concrete, wood, or steel—allowing designers to create textural and visual harmony.
In addition, beet pairs well with natural landscapes, enhancing greenery while adding a contemporary flair. It’s increasingly being incorporated into sustainable design projects, where its organic undertones complement the ethos of environmentally conscious architecture.
Bringing Beet Indoors
Inside, beet is becoming a favored choice for walls, furniture, and décor accents. As a wall color, it brings depth and warmth to living rooms, dining areas, and bedrooms, creating a cozy yet elegant atmosphere. It also serves as a stunning backdrop for art and décor, allowing other elements to pop.
Beet is making its way into furnishings as well, from plush velvet sofas to minimalist dining chairs. The color’s richness brings an opulent feel to upholstery, while its versatility ensures it pairs well with metals, woods, and other finishes. In kitchens and bathrooms, beet-colored cabinetry or tiles add a modern yet timeless touch, offering a creative alternative to traditional neutral palettes.
For those hesitant to commit to bold wall colors or large pieces of furniture, beet can be incorporated through smaller accents. Throw pillows, rugs, and artwork in this trending hue add a subtle yet impactful touch to interiors.
Why Beet Resonates Now
The rising popularity of beet can be attributed to its ability to adapt to different styles, from modern to traditional. It can feel moody and dramatic in one setting, then warm and inviting in another, depending on how it’s used and paired with other design elements. This versatility allows beet to cater to a wide range of tastes and preferences.
Additionally, the color speaks to a desire for individuality in design. As people move away from overly neutral palettes, they’re seeking hues that make a statement while maintaining a sense of sophistication. Beet offers the perfect balance of boldness and restraint, making it a favorite among both designers and homeowners.
At Optima®, our communities embrace bold, innovative design elements that elevate the living experience. Colors like beet, which blend natural inspiration with contemporary flair, align perfectly with our commitment to thoughtful, modernist architecture. Whether through curated interior palettes or the integration of striking exterior accents, we celebrate the transformative power of color in shaping spaces.
