Author: Nancy

Team Member Spotlight: Heather Williams

Posted on by Nancy

The first time Heather Williams saw an Optima building, she was awestruck. A lifelong Arizona resident, Heather was fascinated by the hanging plants and Modernist architecture that was so different from anything else in the desert and was immediately intrigued. After doing some research, she found that the promises and values at Optima were something she wanted to be a part of. Heather joined our team in 2017 with the opening of the first tower at Optima Kierland Center. Fast-forward to 2020, Heather is now the General Manager at Optima Kierland Apartments and runs the entire property, orchestrating details both large and small (including providing a five-star resident experience and hosting some spectacular Super Bowl parties). We sat down with Heather to talk about her journey and how her experience at Optima has evolved since she first saw our buildings. 

Tell us a bit about your background and the role you play at Optima.

I’ve had a really varied background ranging from marketing to insurance to credit card processing, but they all encompassed high levels of customer service and creating a positive experience for the client. In my role as General Manager, I’ve had to become fluent in all parts of our business operations, so it’s been beneficial to pull from my experience in different industries. The role I’m in now at Optima gives me the opportunity to collaborate with different departments within our organization, so I’m constantly able to learn from some of the brightest minds and best problem solvers I’ve ever encountered. 

What drew you to Optima initially, and what’s kept you working there?

Everything about Optima speaks “exceptional”. I strive to give my best in everything I do and I’m so fulfilled at Optima because I know that all of my colleagues also give their best. When you get the opportunity to work with people who are solution-oriented, genuine and collaborative, a lot of barriers start to come down and you can achieve some pretty incredible things. We have a wealth of resources and communications tools at Optima, so it’s always easy to know what the company’s goals are and what we are trying to accomplish and it’s really inspiring to know you are a part of something bigger than yourself. 

How do you view the concept of community at Optima? How might it differ from other properties/buildings?

The attention to detail in Optima buildings is unparalleled. Everything about the way they are designed lends to creating an experience of living well and that has a huge impact on the way people interact with one another. When people choose Optima, they are choosing a lifestyle and we see a lot of connections with people formed as a result. The wealth of amenities in Optima communities inspire our residents to get out and use these spaces as an extension of their homes and they really get to know their neighbors as a result. We’ve seen so many friendships formed and even a wedding from the relationships people are able to make with one another here! 

Optima Kierland Apartments where Heather Williams is General Manager
Optima Kierland Apartments where Heather Williams is General Manager

Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you’ve done at Optima?

When making decisions, I always have one particular core value in mind – do the right thing even when it’s hard. In our industry, a lot of decisions are bottom-lined and based on budgets. We’re owner managed, so our decisions are not always financially-driven. Everyone at Optima just wants to do right by people. I know without a doubt that our goal on our Property Management team is to create the best possible experience for those who visit and live in our communities, so I try to always view the perspective of the person I’m working with and make the decision to do the right thing, even if that means it creates more work or is more challenging. 

I’m also really inspired by the concept that “we all create” and I feel that every day. I’ve seen ideas at Optima come from all corners and be implemented in record time. It’s a really empowering feeling to know I don’t just work for a company, I’m an active part of it and I can impact how we grow and move forward. 

A Brief History of the Green Roof

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A cornerstone of Optima design is the integration of sustainable and enjoyable green roofs. Since our inception, we’ve honed our techniques and evolved our green roofs to be cutting edge additions to each community and its environment. As we reflect on the growth of our own approach to the craft, we’re reflecting on green roof evolution overall with a brief history.

The green roof at Optima Biltmore Towers
The green roof at Optima Biltmore Towers

A Quick Background on the Green Roof

A green roof (also sometimes called a living roof) is a roof of a building that is partially or completely covered with vegetation. This vegetation is often supported with a growing medium and planted over a waterproofing membrane, and can include additional layers such as a root barrier, drainage and irrigation systems as more complex components. Green roofs are aesthetic and also highly functional building components, serving to absorb rainwater, provide insulation, create a habitat for wildlife, lower urban air temperatures and mitigate the heat island effect. 

The green roof at Camelview Village
The green roof at Camelview Village

A Brief History of the Green Roof

Green roofs date back thousands of years. In ancient times, green roof structures began as sod roofs above caves, with “rooftop” earth and plantlife used for agricultural, dwelling and ceremonial purposes. The downfall of these sod roofs was a lack of protection against burrowing animals and lack of waterproofing ability. Inarguably, the most famous (and most sophisticated) ancient green roofs were the Hanging Gardens of Babylon, one of the Seven Wonders of the Ancient World, constructed around 500 B.C. Built over arched stone beams, the hanging gardens were indeed waterproofed by the inventive layering of reeds and thick tar. 

Modern green roof technology blossomed in the 1960s, when Germany pioneered new, reliable technology that provided sophisticated irrigation and protection against roof ingress. With its invention, Germany was able to market and develop the new green roof technology on a large scale like never seen before.

There are two types of green roofs: intensive and extensive. Intensive green roofs have deep soil layers, widely varied plantlife and increased weight-bearing and stress load (therefore requiring higher maintenance). Extensive green roofs have thin soil depth and less layers, a simplicity that allows for easier maintenance and makes them the more accessible option. In the 1980s, the widespread introduction of extensive green roof technology further propelled the practice. The dynamic and customizable technology means that buildings have the option of choosing which green roof is right for them, and therefore a larger population can take part in the sustainable practice of growing green roofs.

Green roofs have certainly evolved since their inception, and we can’t wait to see what new innovations in the coming years will bring for design, architecture and sustainability. 

Our Beliefs: All In, All the Time

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Our beliefs are the principles that unite us, that inspire us each and every day to work toward a shared vision. One of those beliefs — all in, all the time — speaks to our unparalleled dedication, drive and willingness to do everything we can in the pursuit of exceptional design, from the small details to the big picture. We’re constantly at the drawing board with all cylinders firing, ensuring that what we deliver is in its best, most efficient form. That’s Modernism, and that’s Optima.

Our ability to commit so fully is made possible by our vertically integrated business model. Tired of the traditional red tape within real estate development companies, Optima founder David Hovey Sr. wanted to do something different, to start a company built around its dedication to exceptional design. We’re as passionate about the small details as we are about the big picture, and we operate at a pace — and with degrees of precision and attentiveness — that are unparalleled in the real estate development world. We invite the challenge of doing something that others say cannot be done, because we know that it can. 

Thus far 2020 hasn’t been short of challenges, but our team has faced them head-on, from staying inspired to keeping focused through COVID-19. To keep Optima Kierland construction on track, our Arizona construction team worked tirelessly. They adapted through increased safety measures, adjusted schedules and constant communication to make sure everything still ran smoothly.

No matter the situation, we are adaptable and equipped to respond to challenges as they arise. More than just committed to a shared vision, we’re nimble and quick on our feet, bringing unique and innovative solutions that yield better results. To be all in, all the time — it’s not just built into our DNA, it’s built into how we navigate our work and our world every day.

Modern Design for Your Home

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Recently, we explained what exactly makes up Modern furniture and how to spot it. But what if you’re looking to bring a bit of Modernism into your own space? Considering our own affinity for Modern pieces and design, we love seeing the style applied across homes, condominiums or apartments. So if you’re looking for tips on modern design for your home, here’s where to start:

Form Follows Function

Modernism’s top rule is “form follows function,” essentially meaning that any decor or furnishings should reflect its intended purpose. Anything that doesn’t have a practical purpose can be eliminated, so Modern spaces are often very minimal. However, Modernism also celebrates the expression of form. Le Corbusier lounges or Barcelona chairs all embrace unique shapes and features in bright, joyful colors. Look for pieces that explore color, textures, and material, all while staying functional. 

Colorful modernist furniture and courtyard view at Optima Sonoran Village
Courtyard view at Optima Sonoran Village

Bring the Outside Inside

Modernist architecture celebrates expansive windows and natural light, as do Modern interiors. Keep windows unobstructed when possible, and keep any blinds or curtains minimal in color. If you feel inspired by the green space at Optima, get a few houseplants to add pops of green. Or if your seasonal weather cooperates, get creative with container gardening. 

Contemporary vs Modern

Contemporary and Modern are often confused when dealing with interior design, but it’s important to note the different. Contemporary style isn’t attached to any specific era; it changes as time evolves. So Contemporary design would currently refer to anything in demand in 2020. Whereas Modern design specifically refers to a movement in art, design, architecture and of course, furniture. 

If you want to hunt for Modern pieces to add to your own home, here are a few shop recommendations to check out. Or even better, peruse your local thrift store or furniture restoration shop for truly authentic Modern furniture and decor.

Charlotte Perriand and Le Corbusier’s Chaise

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Many know the name Le Corbusier, but not nearly enough people are familiar with Charlotte Perriand, the French architect and designer behind Le Corbusier’s renowned chaise lounge. It was against all odds that Perriand even began working for Le Corbusier, as she was famously turned away from his atelier with the line: “We don’t embroider cushions here.” Celebrating her strong point of view and strong-headed nature, today we’re exploring the work and complicated relationships of Charlotte Perriand.

The Le Corbusier LC4 Chaise Lounge, designed by Charlotte Perriand, Le Corbusier and Pierre Jeanneret
The Le Corbusier LC4 Chaise Lounge, designed by Charlotte Perriand, Le Corbusier and Pierre Jeanneret. Credit: Tim Evanson on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

The Work of Charlotte Perriand

Around 1925, Charlotte Perriand began exhibiting her work in galleries, shortly after graduating from school. Perriand used her own apartment as a place to test out her tastes, renovating the space using a built-in wall bar made of aluminium, glass and chrome and a card table with built-in pool-pocket drink holders. In 1927, she recreated this design as the Bar sous le Toit (“Bar under the roof” i.e. “in the attic”) at the 1927 Salon d’Automne. The Bar sous le Toit installation was reflective of Perriand’s machinelike style, which was unique for women designers at the time. She unabashedly employed materials like aluminium, steel and leather, also a departure from the previously reigning style of design, which was mainly crafted from rare woods. This remarkable and innovative installation is what first put her name on the map.

Charlotte Perriand and Le Corbusier

In 1927 (at just 24 years old), Perriand waltzed in Le Corbusier’s atelier asking for a job, and it was then that she was met with: “We don’t embroider cushions here.” That was the same year her Bar sous le Toit premiered at Salon d’Automne; and when Le Corbusier’s cousin, Pierre Jeanneret, took Le Corbusier to see the exhibit, Le Corbusier changed his tune. Recognizing Perriand’s undeniable talent, Le Corbusier apologized and hired her as a furniture designer.

The trio — Perriand, Le Corbusier and Jeanneret — collaborated closely, “like three fingers on one hand,” according to Perriand. Together, they designed the LC4 Chaise Lounge, which they described as a “machine for sitting.” The chaise became one of the most seminal pieces of Modernist furniture in history — and that was just one part of their collaborations together. Perriand worked with Le Corbusier for a decade, helping to publicize and innovate his atelier and designs until she made the decision to step “out of his shadow and into a successful career of her own.”

Chicago’s Public Art: Crown Fountain

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As we continue to explore Chicago’s public art, we recognize and celebrate that sculpture comes in all shapes, forms and purposes. Today, we’re exploring an iconic Chicago fixture, oft-overlooked in the medium: Millennium Park’s Crown Fountain. Alongside being the perfect place to cool off on a hot summer day in the city — or to people watch — Crown Fountain is a fascinating and experimentally expressive work of sculptural art.

Designed by Spanish artist Jaume Plensa, Crown Fountain consists of two fifty-foot glass block towers at opposite ends of a shallow reflecting pool. The towers project video footage of faces, collected from 1,000 different Chicago residents, and spurt water from an outlet in the screen centered on the video projections’ mouths. The interactive sculpture is a reference to the traditional use of gargoyles, often used as the source of water projects in fountains, where the mythical creatures’ eruption of water symbolizes giving life. Overall, construction took six months and cost $17 million, adding Crown Fountain to Chicago’s collection of world-renowned public art in July of 2004.

The video footage of the faces projected was a collaborative project between the artist, the School of the Art Institute of Chicago (SAIC) and Columbia College Chicago (CCC). 75 ethnic, social and religious organizations were asked to nominate individuals for the project, and those individuals were then filmed by SAIC students using professional-grade equipment. Filming the footage was such an intensive process that it became an informal master’s course in public art. Overall, 1,051 subjects were filmed and 960 subjects’ footage is utilized for the sculpture.

Crown Fountain was inevitably one of Millennium Park’s most controversial installations. Many were worried that the height of the towers would interrupt the architecture of the public park. Yet the sculpture won its place in the public heart with its quirkiness and comfort, inviting all to laugh and play with it. Crown Fountain’s legacy, like the legacy of Chicago, is one that celebrates community, playfulness, art and innovation.

Creative Container Gardening

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In cities throughout the country, container gardening is a staple in multifamily housing where space may be limited. And while at home during shelter-in-place orders, many were inspired to test out their green thumbs. We’ve always prioritized green spaces within our projects, from rooftop foliage to lush vertical landscapes, and we love to see our residents doing the same. For those looking to get creative with container gardening, here are a few ideas and inventions to help inspire:

Know Your Basics

This may seem like a no-brainer, but understanding factors like lighting, drainage and materials can drastically affect which plants thrive on a patio or terrace. You’ll also have to choose between annuals, perennials, herbs or greenery. And of course, consider your location. Plants that thrive in Arizona’s climate may not translate well into Chicago’s weather. Knowing your home’s plant hardiness zone can help you decide what to grow. 

Embrace Edible Greens

Don’t let growing your own food or herbs intimidate you; it can be done, even if you have limited space. In fact, gardening your produce in containers can actually help you control growing conditions and potential pests. Larger pots, proper drainage, and potting mix specifically designed for containers will help your efforts. For an extra growth boost, plant flowers that will attract pollinators. For more in-depth tips, the Old Farmer’s Almanac has extensive resources for all things container gardening. 

Try New Technology

It’s 2020, so gardening technology has evolved to meet your needs. If you travel often or forget to water your plants, invest in self-watering planters. If you want a show-stopping tower of plants,  The Farmstand takes container gardening to the next level, with options to grow 200+ varieties of plants with minimal user effort. Or if you want to keep track of the health of your plants from your smartphone, check out devices like the Parrot Flower Power. 

Whether it’s in Illinois or Arizona, our passion for bringing the outdoors inside serves to inspire and welcome. We hope it inspires our Optima community members to do the same. 

Our Signature Vertical Landscaping System

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With every project, we ask ourselves how the natural land around us influences, affects and works in tandem with the structures we build. Seeking to holistically integrate the natural and built environments led us to develop our next-generation vertical landscaping system. The lush green element, utilized in many of our Arizona properties, is a cornerstone feature of Optima communities, a key component to our sustainability initiatives and so much more.

Our signature vertical landscaping system at Optima Kierland Center.
Our signature vertical landscaping system at Optima Kierland Apartments®.

Aesthetic Enhancement

On its surface level, our signature vertical landscaping system serves to enhance the natural beauty of our communities. The lush verdure enables a palette of vibrantly colored plants at the edge of each floor to grow both up and over the edge of the building. This creates beautiful, private terrace gardens for each unit in buildings like Optima Camelview Village, Optima Kierland Center, and Optima Sonoran Village. The intense greenery also plays bold juxtaposition to our building’s facade, where concrete and glass work work in harmony to celebrate the relationship between the built and natural environment, with glass blurring the boundaries between indoor and outdoor, home and garden. 

Our signature vertical landscaping system at Optima Sonoran Village.
Our signature vertical landscaping system at Optima Sonoran Village.®

Functional, Sustainable Beauty 

Our signature vertical landscaping system isn’t just for aesthetic value — it plays a crucial role in maintaining a healthy and sustainable environment. The system, with self-containing irrigation and drainage, provides a haven for urban wildlife, promotes evaporative cooling, re-oxygenates the air, reduces dust and smog levels, reduces ambient noise, detains stormwater and thermally insulates and shields residents from the desert sun, all of which contributes to a sustainable urban environment. Residents also experience the direct impact of being surrounded by nature, with the vertical landscaping system serving as a connection to nature and added source of privacy.

Like all good design, our vertical landscaping system is a natural study in form and function. We’re proud to pioneer a system that contributes to the natural beauty of the environment, and helps preserve it, too.

An Inside Look at Architect Lingo, Part II

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Our team is joined together by a love of exceptional design — so naturally, design is our shared language. From property managers to accountants to architects, we’ve all come to know and love the architect lingo that helps us communicate our passions, our creations and our vision. In celebration — and in follow up to February’s blog — we’re sharing Part II of our inside look at architect lingo.

Juxtaposed facade and surrounding landscape at Optima Sonoran Village
Juxtaposed facade and surrounding landscape at Optima Sonoran Village.

Juxtaposition

Juxtaposition refers to the fact of two things being placed close together with a contrasting effect. It’s the intentional creation of, and analysis of, a relationship that brings about exciting new realizations and discoveries, bringing added layers of meaning to each individual object and their relation to one another. 

In architecture, the use of juxtaposition becomes particularly striking, manifesting on a large scale in entire building facades. With everything we build at Optima, we consider the relationship — or juxtaposition — between the built and natural environment. How does each entity influence and illuminate the other to positive effect? In our desert dwellings, juxtaposition occurs between the organic beauty of the arid landscape and the bold, Modernist facade of the houses, built in concrete and glass to intentionally illuminate their counterpart. 

Looking out the windows at Optima Biltmore Towers
Looking out the windows at Optima Biltmore Towers.

Fenestration

Derived from the Latin word fenestrae (windows), fenestration is defined as the arrangement of any holes in a building’s facade. More specifically, this usually refers to the doors and windows on the elevation of a building. 

From the most basic standpoint, fenestration allows for the entry and exit of people into and out of a structure. That being said, fenestration historically posed a challenge to architects, because poking holes in a structure can weaken its resiliency. With Modern construction and increasingly durable building hardware, architects are freed up to explore fenestration with more liberty and inventiveness, going beyond the practical to examine decorative approaches.

The terraced design of Optima Camelview Village
The terraced design of Optima Camelview Village.

Terrace

Terraces originated as a series of flat areas made on a slope for cultivation purposes, but have evolved into any level or paved area next to a building. Their uses vary widely, from still being tied to agricultural practices to now being a place of leisure and pleasure. 

At Optima, our approach to the terrace is with respect to its landscaping origins — we employ terraces that allow our buildings, and their residents, to live in harmony with the surrounding landscape. We see the relationship between cultivating plantlife and cultivating relaxing spaces as intrinsically related.

Stay tuned for future features on the world of architecture lingo at Optima.

Inside Our Team: Accounting

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The backbone of our success at Optima is the way our team seamlessly communicates, collaborates and comes together. Back in February, we got to know our property management team, and today, we’ll dive into what makes our accounting team so fantastic. 

With accounting operating as “the language of business,” we rely on our accounting team to communicate crucial financial information both internally and with our stakeholders. Their ability to communicate through numbers, data and insights is crucial when we seek to build out strategic partnerships, make high-level decisions and continue operating seamlessly, efficiently and smartly. 

We couldn’t do what we do without the help of our accounting team — and they couldn’t do what they do without an internal accounting team that celebrates its own culture and values. Here’s what they had to say about working on the accounting team

When asked what makes the team work, Chrissy Battistella, Optima’s Controller, says “Compatible personalities and great leadership.” Aurelia Mustafa, a Property Accountant, second that, saying it’s “a balance blend of personalities and communication.”

As for what they love most about working on the accounting team? Battistella says, “The people. Each team member contributes equally to the team, we all lend a hand to one another when needed. There is always an open line of communication between all the team members and each with their coach.” Szilvia Springer, a Senior Staff Accountant, adds, “Everyone has clear responsibilities, there is no micromanagement. We know what and when to get done.”

With the team being so tight-knit, it’s only natural that they learn from one another on a daily basis. Battistella says what she learned from her coworkers is “patience and teamwork. It takes a lot as a coach to effectively manage my time helping each team member, but they are all patient and respectful of my time as I am of theirs.” Mustafa chimes in, sharing, “They are a sense of support though we work on entirely different projects.  Our weekly meetings allow our team to express ourselves speaking on projects we are working on and that sometimes lead to personal conversations in an organic way where we find ourselves exchanging opinions/experiences.”

With our holistic business model that encompasses architecture, development, general contracting, sales/brokerage, asset/property management, and shared services, each of our talented teams are part of what makes Optima great. Think you would be a good fit on the Optima team? Check out our current open positions to inquire about joining our team.

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