Scottsdale’s Path to Healthier Living: The Blue Zones Project and the Power 9® Principles

Our communities in Scottsdale—Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain® — are no strangers to fostering a lifestyle that promotes well-being, sustainability, and community. From the carefully curated spaces that enhance residents’ connection to nature to the amenities designed for active and social living, Optima® has always emphasized a holistic approach to health and happiness. That’s why the arrival of the Blue Zones Project® in Scottsdale feels like a perfect complement to the values Optima® communities hold dear.

The Blue Zones Project, inspired by National Geographic explorer Dan Buettner’s research, aims to bring the longevity and wellness secrets of the world’s healthiest communities to cities across the United States. Scottsdale became part of this transformative project in March 2022, joining a movement that leverages “The Power 9®”—a set of nine principles derived from Buettner’s findings in areas where people live the longest, healthiest lives. By embracing these principles, Scottsdale hopes to foster a vibrant environment where everyone can lead longer, healthier, and happier lives.

Here’s a look at the Power 9® and how they align with the lifestyle Optima® encourages within our Scottsdale communities:

1. Move Naturally. In Blue Zones, people incorporate physical activity naturally into their daily lives rather than relying on structured workouts. This principle emphasizes moving often and organically. Optima® communities in Scottsdale support this with lush courtyards, walking paths, and beautifully landscaped outdoor spaces that invite residents to take a stroll, engage with their surroundings, and make movement a natural part of their routine. Additionally, state-of-the-art fitness centers, pools, and yoga studios make it easy to stay active.

2. Purpose. Having a reason to get up in the morning adds years to one’s life. In Blue Zones, people have a clear sense of purpose, often tied to family, work, or community involvement. For Optima® residents, purpose can be found in building connections with neighbors, engaging in community activities, and participating in the vibrant cultural life Scottsdale offers. Optima®’s thoughtfully designed spaces encourage interaction and foster a sense of belonging, helping residents connect to a purpose greater than themselves.

Rooftop Sauna at 7140 Optima Kierland Apartments®

3. Down Shift. Stress leads to chronic inflammation, which is associated with every major age-related disease. People in Blue Zones have daily routines to shed that stress. Optima®’s tranquil spaces, green landscapes, and mindful architectural designs provide residents with environments that inspire relaxation. The calming presence of nature and access to peaceful areas allow residents to unwind, recharge, and practice their own forms of down-shifting.

4. 80% Rule. The 80% rule encourages stopping eating when you’re 80% full. Practicing moderation and mindful eating contributes to long-term health. Scottsdale’s participation in the Blue Zones Project promotes access to healthy, balanced meals, with local restaurants participating in the initiative. Optima® residents can also bring this principle into their own kitchens, creating nutritious meals and enjoying them mindfully in spaces designed for gathering and connection.

5. Plant Slant. In Blue Zones, people’s diets are primarily plant-based, with an emphasis on fresh, whole foods. Many of the Blue Zones-approved restaurants in Scottsdale feature plant-forward dishes, offering inspiration for those looking to incorporate more greens, beans, and vegetables into their diet. Optim® communities also make it easy to embrace a plant-forward lifestyle with nearby grocery stores and farmer’s markets that offer fresh, seasonal produce.

6. Wine @ 5. Moderation is key. People in Blue Zones often enjoy one or two glasses of wine per day with friends and family. Optima residents can embrace this principle by gathering in the community’s social spaces or dining areas, enjoying a glass of wine, and connecting with friends or neighbors. These moments of community bonding contribute to emotional wellness, which is just as vital as physical health.

7. Belong. A sense of belonging is integral to a happy life. In Blue Zones, people are part of supportive faith or community groups. Optima encourages a similar sense of belonging through its focus on community spaces, organized activities, and resident events. Scottsdale’s Blue Zones Project also fosters community involvement, inviting residents to participate in events, volunteer opportunities, and activities that strengthen local bonds.

8. Loved Ones First. In the world’s healthiest communities, family comes first. People prioritize time with their loved ones and often care for aging family members at home. Optima®’s family-friendly amenities and welcoming environment encourage multigenerational living and support family connections. The Blue Zones Project in Scottsdale promotes spending quality time with family as well, highlighting its importance to overall health and happiness.

9. Right Tribe. In Blue Zones, people surround themselves with those who share their values and support healthy behaviors. Living in an Optima® community means being part of a network of residents who value wellness, sustainability, and connection. Through events, shared spaces, and a like-minded community, residents have the opportunity to form bonds with others who support and inspire a healthy lifestyle.

Embracing the Blue Zones Vision at Optima®
The Blue Zones Project in Scottsdale is a natural extension of the values that Optima® has integrated into its communities. By focusing on wellness, connection, and sustainable living, Optima® has created spaces that allow residents to thrive and find joy in everyday moments. The Power 9®, creating a healthier and more connected Scottsdale.

As Scottsdale continues its journey to become a certified Blue Zone, Optima® residents have the unique opportunity to be part of a community that truly prioritizes well-being. Whether it’s through adopting mindful eating habits, engaging in physical activity, or nurturing meaningful relationships, the Power 9® principles provide practical ways to make life not only longer but also richer and more fulfilling.

To learn more about Blue Zones Project Scottsdale, visit their website.

 

Canal Convergence 2024: Scottsdale’s Premier Art Event Returns to the Waterfront

It’s that time of year again! Scottsdale’s beloved art event, Canal Convergence, is back for 2024, transforming the Scottsdale Waterfront into a vibrant display of art, light, and innovation. This annual event, organized by Scottsdale Public Art, has become a staple in the community and a must-visit for locals and visitors alike. At Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, we love celebrating local culture and creativity, and Canal Convergence continues to push boundaries and inspire audiences with each new edition.

What to Expect at Canal Convergence 2024
Taking place from November 8 to 17, this year’s Canal Convergence revolves around the theme “Cycles.” The theme encourages artists and attendees to consider the various natural and constructed cycles that influence life on Earth. From ecosystems and water cycles to the repeating cycles of day and night, the festival’s installations will explore these patterns, inviting attendees to ponder our interconnectedness and the role of cycles in our world.

As always, Canal Convergence 2024 will feature a wide array of interactive art installations, live music, dance performances, workshops, and educational opportunities. Attendees will have the chance to engage with art in unexpected ways, whether by walking through light installations, participating in community-driven art projects, or attending artist talks that dive into the creative processes behind the works.

Fireflection by Walter Productions. Credit: canalconvergence.com/work/fireflection

Highlights of This Year’s Installations
Here are the standout installations you can expect to see at this year’s Canal Convergence:

  • The ARRAY – This installation creates a visual feast through a complex series of mirrors and lights that invite reflection and interaction.
  • The EQUBE – Engaging visitors with color and form, this cube structure showcases the vibrant, changeable nature of art.
  • Fireflection – This installation incorporates fire and water elements, creating an awe-inspiring visual spectacle at night.
  • Gaiascope – A tribute to Earth, this immersive piece uses nature-inspired patterns to celebrate biodiversity.
  • Gold Pressed – A metallic installation that captures light in unique ways, mimicking precious metal textures.
  • Molecules – A series of broken-down water molecules rising from the Arizona Canal and coming to life through reflection and light refraction.
  • Phase Change – Highlighting transformations, this artwork demonstrates states of matter and visual metamorphosis.
  • The PORTAL – Taking visitors into another dimension, this portal installation is designed for immersive digital exploration.
  • Synthesis – Integrating audio and visuals, this piece represents the harmony of natural and synthetic worlds.

These installations  promise to make Canal Convergence 2024 a unique exploration of how cycles shape our lives and environments.

A Platform for Sustainability and Innovation
One of the standout features of Canal Convergence has always been its commitment to sustainability, an aspect of the event that aligns well with Optima®’s dedication to ecofriendly design and practices. Scottsdale Public Art has made strides in integrating sustainable practices within the festival, ensuring that the art not only inspires but also respects the environment. Many of the installations utilize renewable energy sources or are crafted from sustainable materials, which helps to reduce the event’s overall environmental impact.

Workshops, Artist Talks, and More
Beyond the mesmerizing art installations, Canal Convergence 2024 will also offer a variety of workshops and artist talks. These events provide opportunities for attendees to learn more about the creative and technical aspects of the artworks, as well as the artists’ intentions behind them. Last year, we saw an incredible response to these sessions, as they allowed attendees to gain a deeper understanding of the art and interact directly with the creators. This year’s program promises to be just as enriching, with topics that explore the theme of cycles, environmental sustainability, and the role of public art in modern communities.

Canal Convergence isn’t just an art show; it’s an immersive experience that brings the community together and fosters an appreciation for public art, sustainability, and creativity. Each year, this event grows, adding new layers of engagement and innovation. It’s an event that reflects the values of Scottsdale’s vibrant community, where art and nature intersect in meaningful ways.

For residents of Optima® communities in Scottsdale, Canal Convergence is the perfect opportunity to experience the city’s thriving art scene. Whether you’re strolling along the Waterfront to take in the installations or attending a hands-on workshop, this event has something for everyone. We encourage all art lovers, families, and curious minds to make time for Canal Convergence 2024 and experience the magic of this unique festival.

Mark your calendars for November 8 to 17, and get ready to immerse yourself in the “Cycles” of art, community, and environmental consciousness at the Scottsdale Waterfront. For more information on this year’s event, visit the Canal Convergence website. We’ll see you there!

The Magic of Desert Living

Living in the desert may not be for everyone, but for those who appreciate the unique environment of Scottsdale, Arizona, desert living offers untold lifestyle and health benefits. Residents at Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain® are perfectly positioned to take advantage of all the benefits of desert life while enjoying the comfort and amenities of a modern and luxurious environment.

View of Vertical Landscaping from Optima Sonoran Village®

Physical and Mental Wellness
The desert offers a wealth of outdoor activities that promote physical wellness, from hiking and biking to trail running and horseback riding. Scottsdale is surrounded by beautiful parks and natural reserves like the McDowell Sonoran Preserve, which features extensive trails for all levels of hikers. Regular access to outdoor exercise helps improve cardiovascular health, build strength, and boost overall well-being. Moreover, studies show that time spent in nature can reduce stress, anxiety, and symptoms of depression. For Optima® residents, being close to nature adds a peaceful and therapeutic aspect to daily life.

Year-Round Sunshine and Vitamin D
One of the biggest draws of desert living is the year-round sunshine. Scottsdale enjoys over 300 sunny days per year, which provides ample opportunity for outdoor activities and a steady source of natural Vitamin D. Vitamin D, essential for bone health and immune function, can be harder to obtain in colder, less sunny climates. For those living at Optima® communities, the mild winters and constant sunshine mean that outdoor spaces like rooftop pools, fitness areas, and walking paths can be enjoyed any time of year, enhancing the quality of life.

Low Humidity and Better Respiratory Health
The low humidity levels in the desert can be beneficial for people with respiratory conditions such as asthma or allergies. Humidity can exacerbate breathing issues, whereas dry air tends to be more comfortable for those with sensitive respiratory systems. Living in Scottsdale’s dry desert climate, residents may experience fewer respiratory problems and relief from conditions that can be aggravated by higher humidity. Optima® designs its spaces with high-quality ventilation systems to further ensure air quality and comfort, complementing the natural benefits of the desert climate.

Unique Flora and Fauna
The Sonoran Desert is home to diverse plant species, including cacti like the iconic saguaro and various flowering desert plants that add color and life to the landscape. Optima® communities embrace desert vegetation in their landscaping and design, often incorporating native plants that require minimal water, reflecting a commitment to sustainability. For residents, living among such unique flora and fauna offers a rare opportunity to learn about desert ecology and to witness the resilience and beauty of nature.

Sustainable Living Practices
Optima® communities are designed with sustainability in mind, from water-efficient landscaping to energy-saving building materials and systems. Living in the desert inspires a lifestyle that values conservation and environmental responsibility. At Optima®, green roofs, vertical landscaping, and water-conscious practices all contribute to a lifestyle that aligns with the values of desert preservation and sustainability.

People who come to Optima®’s unparalleled communities know what they’re looking for. They’re drawn to the land, to a place where life pares down to essentials. Here, you find beauty in the lines of a saguaro against the sunset or the hard shadows cast by mountain rocks. The lifestyle here offers mental and physical health benefits, natural beauty, and a unique connection to the environment. With our thoughtfully designed spaces and commitment to sustainability, our communities enhance the desert experience, making it easier for residents to embrace the benefits of desert living while enjoying the luxuries of our modern, design-centric architecture.

 

Bringing Nature Home: Exploring Chicago’s Seed Library

At Optima®, we believe in the power of nature to enrich lives, even within urban settings. Our Chicago communities, including Optima Lakeview® and Optima Signature®, are designed to provide residents with green spaces, natural light, and sustainable living options, fostering a connection to the environment. As the winter months approach, there’s no better time to begin planning ahead for springtime urban gardening, and the Chicago Public Library’s Seed Library offers a fantastic opportunity to do just that. For those passionate about sustainability and creating their own green oasis, this Seed Library program is available at select branches, where you can “check out” seeds, encouraging a culture of sustainability, community gardening, and urban greening.

What is the Seed Library?
The Chicago Public Library’s Seed Library is a community-centered initiative that provides free access to seeds, empowering residents to grow their own gardens, whether in backyards, balconies, or community garden plots. Much like borrowing a book, patrons can browse through the seed selection at participating branches and take seeds home to plant. The goal of the program is simple yet powerful: to promote urban gardening, support local biodiversity, and encourage sustainability by making seeds accessible to everyone.

Credit: Neslihan Gunaydin on Freerange.

The concept of a seed library aligns perfectly with the mission of public libraries as hubs of knowledge, resources, and community building. By offering seeds, the CPL is extending its services beyond books, movies, and digital media, adding a valuable resource for residents interested in gardening, local food production, and environmental stewardship.

How It Works
Using the Seed Library is straightforward. Participating CPL branches offer a variety of seeds, from vegetables and herbs to flowers, all carefully selected to thrive in Chicago’s climate. Gardeners can choose the seeds they wish to grow, take them home, and begin planting. The library doesn’t require any form of payment or membership beyond a standard library card, making it accessible to all residents.

The Seed Library operates on the principle of “borrow, grow, and share.” While gardeners are not obligated to return seeds, the program encourages them to save seeds from their plants and bring them back to the library at the end of the season. This practice of seed saving and sharing helps to sustain the Seed Library over time, while also fostering a sense of community as gardeners contribute to a shared resource that benefits everyone.

Benefits of the Seed Library
The CPL’s Seed Library provides a host of benefits, not only for individual gardeners but also for the community and environment as a whole. Here are just a few reasons why the Seed Library is a valuable asset for Chicagoans:

Encourages Sustainability: Gardening reduces food miles and the carbon footprint associated with transporting produce to urban areas. By growing their own fruits, vegetables, and herbs, city residents can play a part in reducing their environmental impact.

Promotes Biodiversity: The Seed Library includes a range of seeds, including heirloom varieties that might be hard to find in stores. Growing a diverse array of plants contributes to urban biodiversity, which can support pollinators and other wildlife in the city.

Supports Food Security: The rising costs of fresh produce can be a barrier to healthy eating. By growing their own food, residents can supplement their diets with fresh, affordable produce right from their homes.

Builds Community: Gardening often brings people together, whether it’s through shared gardening spaces, community workshops, or exchanging tips and advice. The Seed Library promotes a sense of community by connecting residents with a shared purpose of growing and nurturing plants.

Encourages Hands-On Learning: For those new to gardening, the Seed Library offers an opportunity to learn by doing. The CPL often hosts gardening workshops, demonstrations, and other resources that can help beginner gardeners gain confidence and develop their skills.

Participating Branches and Resources
The Seed Library is available at select CPL branches, each offering a unique collection of seeds tailored to Chicago’s climate. Some branches also offer resources to guide patrons in their gardening journey, from books on gardening techniques to workshops on seed saving, composting, and sustainable urban farming practices. By visiting a participating branch, patrons can not only pick up seeds but also tap into a wealth of knowledge to help their gardens thrive.

In addition to the physical resources, the CPL’s website provides online guides and tips for successful urban gardening. These resources are invaluable for beginners, as they cover topics such as planting schedules, soil preparation, and organic pest control. Whether you’re a seasoned green thumb or a curious newcomer, the Seed Library and its resources provide a supportive environment to help you succeed.

A Greener Future for Chicago
The Chicago Public Library’s Seed Library is more than just a collection of seeds—it’s a commitment to fostering a greener, more sustainable city. By empowering residents to grow their own food and flowers, the CPL is helping to create a vibrant urban ecosystem that benefits people, wildlife, and the planet.

For Optima® residents and other urban dwellers who value sustainability and community, the Seed Library offers a chance to make a difference, right from their windowsills, balconies, or community gardens. It’s a reminder that even in a bustling metropolis like Chicago, there is always room to grow.

As you prepare for the spring planting season, consider visiting a participating CPL branch and checking out seeds to start your own urban garden. It’s a small step towards a greener, healthier, and more connected Chicago, one seed at a time.

Chicago’s Historic Hull House: A Beacon of Social Reform

At Optima®, we remain committed to celebrating the rich history of the places where we build our communities. So for residents of Optima Signature® and Optima Lakeview® in Chicago, we are delighted to shine a light on one of the city’s pivotal landmarks in American social reform: Hull House. Founded in 1889 by social reformers Jane Addams and Ellen Gates Starr, Hull House became a central hub for addressing the pressing social issues of the time, especially for the waves of immigrants arriving in Chicago’s bustling urban center.

A Vision for Social Justice
The original Hull House was part of the settlement house movement, which sought to bridge the gap between the wealthy and impoverished by providing resources, education, and support to the underserved, particularly immigrants. Jane Addams, who would go on to become a Nobel Peace Prize laureate, envisioned Hull House as more than just a place for charity work—it was designed to be a community center that uplifted its residents through education, the arts, and advocacy for labor and women’s rights.

Jane Addams, 1924 or 1926. Credit: George Grantham Bain at the  Library of Congress. No known copyright restrictions on the use of this work.

The settlement was located in the Near West Side of Chicago, a densely populated immigrant neighborhood at the time. As immigrants from countries like Italy, Greece, and Eastern Europe poured into the city, they found themselves living in difficult conditions, with limited access to health care, education, and stable employment. Addams and Starr recognized the potential for Hull House to offer a new kind of support—one rooted in dignity, empowerment, and self-sufficiency.

Services Offered at Hull House
Hull House quickly expanded to offer a wide range of services, becoming a cultural and educational hub in its community. At its height, Hull House consisted of 13 buildings that served a multitude of purposes. Here’s a look at some of the key programs offered:

  • Educational Programs: Hull House offered free kindergarten, classes in English, vocational skills, and evening courses for adults. These programs were essential for immigrants seeking better employment opportunities and a path to integration in American society.
  • Health Services: A significant concern for Hull House was the health and well-being of its community. The settlement provided access to healthcare and worked to improve sanitation in the neighborhood. Residents often benefited from visiting nurses and health classes.
  • Recreational and Cultural Activities: Addams and her team believed in the power of the arts to inspire and uplift. Hull House hosted art exhibits, musical performances, and theater productions, giving residents both creative outlets and exposure to new cultural experiences.
  • Advocacy for Labor Rights and Women’s Suffrage: Hull House became a platform for progressive reform. Jane Addams worked tirelessly to advocate for fair labor practices, child labor laws, and women’s suffrage. The settlement also became a meeting ground for discussions on workers’ rights and public health reforms, particularly with regards to housing and working conditions for women and children.

Legacy and Impact
As a shelter and a community center, Hull House became a model for social reform and an incubator for leaders in various movements. The work done at Hull House extended well beyond its walls, influencing national policy changes in labor rights, education, and public health.

Many prominent reformers, such as Florence Kelley and Julia Lathrop, began their work at Hull House. Kelley later became a key figure in the fight for child labor laws, while Lathrop became the first director of the U.S. Children’s Bureau. Hull House also had a profound effect on urban sociology and the study of immigrant communities, shaping how future settlement houses would operate.

Hull House Today
While the original Hull House building was demolished in 1963, the Jane Addams Hull-House Museum now stands as a monument to Addams’ pioneering work and the social impact of the settlement. The museum is located on the University of Illinois at Chicago campus and continues to educate visitors on the history of social reform and the ongoing relevance of Hull House’s mission in today’s world.

Visitors to the museum can explore exhibits that tell the story of the many immigrants, women, and reformers who walked through its doors, and the continuing work for social justice in contemporary society.

Hull House’s Enduring Legacy in Chicago and Beyond
Hull House represents a significant chapter in Chicago’s history while standing as a testament to the power of community-driven change and the importance of advocating for those who are most vulnerable in society. As a pioneer of modern social work, Jane Addams and her work at Hull House reflect values that still resonate today — values of equity, inclusion, and service that echo across Chicago and through Optima®’s commitment to enriching lives and fostering strong, supportive communities.

In commemorating Hull House, we honor the legacy of social advocacy and the architects of change who have shaped Chicago into the diverse, resilient city it is today. The principles of community engagement, support for underserved populations, and the transformative power of education are as vital today as they were over a century ago.

To plan your visit to Jane Addams-Hull House Museum, go to their website for info.

Lina Ghotmeh: An Architect Merging Memory, Nature, and Innovation

As we continue our “Women in Architecture” series, we are pleased to turn our attention to Lina Ghotmeh. In the realm of contemporary architecture, where historical context and cutting-edge innovation often collide, Lina Ghotmeh stands as a powerful figure. Her works, characterized by a profound respect for memory and the environment, have garnered international attention. As an advocate for sustainable design and a meticulous interpreter of historical significance, Ghotmeh brings a fresh perspective to global architectural discourse. In this post, we explore her career, design philosophy, and significant contributions to the field, aligned with Optima®’s ongoing celebration of women architects pushing boundaries.

Early Life and Education
Born in Beirut, Lebanon, in 1980, Lina Ghotmeh grew up in a city that had been devastated by civil war. Her early experiences in a place marked by destruction, memory, and rebuilding have profoundly influenced her architectural philosophy. Ghotmeh pursued her architectural studies at the École Spéciale d’Architecture in Paris, where she developed a sensitivity to history, context, and materiality. Her education provided her with the tools to bridge the gap between past and present, while always considering the environmental and cultural implications of design.

After completing her studies, Ghotmeh worked alongside Pritzker Prize-winning architect Jean Nouvel on the Louvre Abu Dhabi project, one of the world’s most prestigious museum buildings. This experience helped hone her skills in designing large-scale projects that blend traditional and contemporary influences.

Estonian National Museum (Tartu, Estonia). Credit: Arp Karm on Wikimedia Commons, CC BY-SA 4.0, licensed under the Creative Commons Attribution-Share Alike 4.0 International.

Design Philosophy: “Archeology of the Future”
Lina Ghotmeh is known for her unique approach to architecture, which she describes as “Archeology of the Future.” This philosophy reflects her belief in creating structures that draw deeply from the layers of history, memory, and the environment. Her designs are not merely aesthetic; they tell stories of the past while being forward-looking, ensuring that sustainability is at the heart of every project.

Ghotmeh’s work is deeply rooted in the landscape and cultural history of the areas where her projects are located. She integrates natural forms, materials, and the history of a place into her designs, blending architecture with nature and human experience. It is in this way that she creates spaces that respect and enhance their surroundings, ensuring harmony between human activity and the environment.

Serpentine Gallery (City of Westminster, London), 2023. Circular timber structure, pleated roof with central oculus, wall panels with leaf-like cut-outs. Credit: Images Georges Rex on Flickr Creative Commons, Attribution-ShareAlike 2.0 Generic Deed.

In spite of her relatively young age, Ghotmeh has already made significant contributions to the world of design with a number of signature projects, including:

Stone Garden (Beirut, Lebanon). One of Lina Ghotmeh’s most recognized projects is Stone Garden, an iconic residential tower in her native Beirut. This building is a testament to her commitment to working with local context, as it was designed with both the city’s tumultuous history and environmental concerns in mind. Completed in 2020, the tower’s facade is made of raw concrete and is intentionally irregular, evoking the damage that Beirut has endured throughout decades of conflict. Yet, its design is also meant to symbolize hope and resilience, with its organic, plant-filled terraces representing new life amid destruction. Stone Garden exemplifies Ghotmeh’s skill at weaving together the scars of the past with a sustainable and optimistic vision for the future.

Estonian National Museum (Tartu, Estonia). The Estonian National Museum, completed in 2016, is another of Ghotmeh’s landmark projects, created in collaboration with DGT Architects, the firm she co-founded in 2006. This building was constructed on a former Soviet airfield, and its design reflects Estonia’s complex history of occupation and independence. The museum’s elongated form seems to rise from the landscape itself, a poignant reminder of the country’s turbulent past. Inside, it functions as a cultural center that celebrates Estonian heritage, perfectly encapsulating Ghotmeh’s belief in the integration of memory and place.

Réalimenter Masséna (Paris, France). Another notable project is Réalimenter Masséna, an innovative, energy-efficient wood building located in Paris, which houses a sustainable, organic urban farm. This project perfectly illustrates Ghotmeh’s belief in sustainable, self-sufficient architectural solutions that contribute to the urban fabric without straining environmental resources.

Awards and Recognition
Ghotmeh has received numerous accolades throughout her career, including the Tamayouz Award for Female Architects in 2020 and a nomination for the Aga Khan Award for Architecture. She continues to influence the field through her thought-provoking lectures and writings on sustainable architecture and the role of memory in design. Her work has been exhibited globally, from the Venice Biennale to the Serpentine Pavillion.

Lina Ghotmeh’s architecture offers a profound response to the pressing issues of our time, such as sustainability, memory, and cultural identity. Her remarkable career serves as an inspiration to a new generation of architects who aim to merge beauty, sustainability, and historical reverence in their work. As we look to the future of architecture, her legacy will continue to shape the ways in which we design for both people and the planet.

The History of Food Trucks: From Chuck Wagons to a Modern Culinary Movement

At Optima®, we’re always searching for the history of current trends that reflect dimensions of the holistic lifestyles we foster in our communities. Today, we’re taking a look into the history of food trucks, since they have evolved far beyond convenient dining options to become a cultural staple that blends culinary innovation with mobility. From their humble beginnings as “chuck wagons” feeding cowboys on the American frontier to their current status as gourmet culinary hubs, food trucks have continued to adapt to the needs and tastes of the neighborhoods they serve.

The Birth of the Food Truck: Chuck Wagons and Canteen Trucks
The origins of food trucks date back to the late 1800s with the invention of the chuck wagon. In 1866, Charles Goodnight, a Texas cattle rancher, created the first mobile food service by converting a durable wagon into a kitchen on wheels to feed cowboys on cattle drives. Stocked with staples like beans, salted meats, coffee, and biscuits, these chuck wagons were critical for sustaining workers through long days on the trail.

As America became more industrialized, urban areas saw the rise of “canteen trucks,” which served factory and construction workers. By the 1920s and 1930s, these mobile eateries provided sandwiches, coffee, and simple meals to blue-collar laborers, ensuring access to food where dining options were scarce. This industrial expansion set the stage for the next evolution in food truck history.

Tourists Find Refreshment at the Public Beach Pier. Photographer: Schulke, Flip, 1930-2008. Public domain.

The Rise of Modern Food Trucks: Ice Cream and “Roach Coaches”
The mid-20th century saw two notable developments in the food truck industry. Ice cream trucks became a beloved symbol of American summer in the 1950s, offering children and families an iconic melody to announce their sweet treats’ arrival. Around the same time, the less-favorable “roach coaches” appeared, offering inexpensive and often low-quality meals outside construction sites. While the latter gained a bad reputation, these trucks nonetheless catered to a significant workforce, solidifying the importance of mobile dining.

The Gourmet Revolution: 2000s and Beyond
It wasn’t until the late 2000s that food trucks received a culinary facelift, transforming from utilitarian meals on wheels to gourmet experiences. This change was largely pioneered by Chef Roy Choi, who launched the now-famous Kogi BBQ truck in Los Angeles in 2008. Choi’s innovative Korean-Mexican fusion dishes attracted massive crowds, and his use of social media to advertise the truck’s location became a game-changer for the industry. Soon after, food trucks began to flourish across major U.S. cities, including Chicago and Scottsdale.

In Chicago, the food truck scene has exploded, with trucks like The Fat Shallot, The Happy Lobster Truck, and Yum Dum providing diverse and inventive offerings. The food truck culture in Chicago is now an integral part of the city’s food scene, and many trucks can be found near high-traffic areas, festivals, and even office buildings. According to Roaming Hunger, Chicago’s food truck market thrives on unique menus that serve everything from gourmet sandwiches to artisanal ice cream .

Scottsdale, known for its growing culinary scene, has also embraced the food truck trend. The warm weather and scenic outdoor spaces make it the perfect backdrop for food trucks to flourish — including in our own Optima Sonoran Village® community, where we host Food Truck Tuesdays every week. Scottsdale has a wide variety of food trucks offering gourmet eats, including everything from specialty tacos to craft burgers. Popular trucks in the area, such as Random AF Taqueria and Que Chevere, showcase the diverse range of mobile food offerings available in the city .

Chicago Food Truck Festival, South Loop, 2024. Credit: Facebook.

Food Trucks Today: A Fusion of Convenience and Creativity
The modern food truck movement has cemented its place in urban life, offering everything from quick, convenient meals to gourmet experiences on par with brick-and-mortar restaurants. Their flexibility and lower overhead costs allow chefs and entrepreneurs to experiment with flavors and menu items without the financial risks of opening a traditional restaurant.

Moreover, food trucks offer an exciting way for communities to gather and experience different cultures through food. From food truck festivals to neighborhood gatherings, these mobile eateries bring people together, adding flavor to city life while supporting local businesses.

A Vital Part of Urban Culture
Whether you’re in Chicago’s bustling downtown or the scenic streets of Scottsdale, food trucks offer more than just a meal. They represent creativity, innovation, and community. As cities continue to evolve and adapt, the food truck industry will undoubtedly grow with it, offering new culinary experiences that reflect the diversity and vibrancy of urban life.

Food trucks are no longer just a convenient option for a quick bite; they are a vital part of the culinary landscape in cities across the United States. Their ability to bring unique, high-quality food to the streets ensures that they will remain a cherished part of American culture for years to come.

Arts in the Dark Parade Lights Up Downtown Chicago

The Arts in the Dark Parade is returning to Chicago’s Loop for another magical and creative celebration, this time on October 19th, 2024. Celebrating the art of Halloween in a unique and extraordinary way, this annual parade brings together a broad spectrum of Chicago’s talented artists, performers, and cultural organizations. As one of the most anticipated events of the year, it showcases the city’s dynamic arts community, contributing to Chicago’s reputation as a cultural hub.

For residents of Optima Signature® and Optima Lakeview®, this is a can’t-miss event that is only a short trip away from home and embodies the vibrant cultural energy that makes living in the heart of the city so special. Let’s dive into what makes this parade a standout occasion in downtown Chicago and how it aligns with Optima®’s commitment to celebrating art, creativity, and community.

Credit: https://artsinthedark.com/

A Spectacle of Art and Imagination
Arts in the Dark is not your typical Halloween parade. It is a fusion of performance, artistry, and community spirit. The event welcomes a wide range of artistic expressions, including large-scale puppets, unique costumes, live music, dancers, and more. You can expect to see creations from Chicago’s leading cultural institutions, talented artists, and even students from various schools of art and design. This creative diversity is what makes Arts in the Dark such a dynamic and immersive experience.

The parade is held on iconic State Street, from Lake to Van Buren, allowing spectators to witness an explosion of color and creativity against the backdrop of some of Chicago’s most recognizable landmarks. It is a grand showcase of the many ways Chicagoans express their love for art and culture, providing a space where creativity and community seamlessly intersect.

Credit: https://artsinthedark.com/

A Family-Friendly Celebration
One of the many great aspects of the Arts in the Dark Parade is its family-friendly environment. Parents and children alike can take part in the festivities, enjoying the vibrant costumes, enchanting performances, and magical ambiance of the night. The parade is a perfect way to introduce young ones to the joy of creativity and the importance of the arts within the community. There’s also the chance for kids to engage with interactive performances, making this more than just a visual spectacle but a truly immersive experience for everyone.

Community Engagement and Cultural Expression
Beyond being a festive parade, Arts in the Dark is a reflection of Chicago’s deep commitment to community and cultural inclusion. With participants from a variety of Chicago neighborhoods and a representation of the city’s cultural diversity, this event provides a platform for artists of all backgrounds to share their creativity and voice.

Whether you’re attending as a family, with friends, or solo, here are a few tips to make the most of your evening:

Arrive Early: The parade begins at 6 p.m., but arriving early will ensure you find a good viewing spot along State Street.

Dress for the Occasion: Many attendees join in the festive spirit by dressing up in costumes. It’s not mandatory, but it certainly adds to the fun.

Explore the Loop: After the parade, take advantage of the many great dining spots and attractions in the area. From local cafés to renowned restaurants, the Loop has plenty to offer for a post-parade meal or snack.

Whether you’re an artist, a performer, or simply an appreciator of the arts, this event is an embodiment of Chicago’s dynamic cultural fabric and is a beautiful reminder of why art matters.

Mark your calendars for October 19th and prepare to experience an evening of creativity and connection at the Arts in the Dark Parade.

For more information and event details, visit the Arts in the Dark website.

Preserve and Protect: The “AppreciateAZ” Program

At Optima®, sustainability and environmental stewardship have always been at the heart of our values. We are deeply committed to reducing our carbon footprint and making conscious decisions to protect the natural world. Our Arizona properties, including Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, our communities thrive amidst stunning desert landscapes, and it’s more important than ever to ensure that the land we call home is protected for generations to come. That’s why we’re proud to align with initiatives like the AppreciateAZ program.

What is the AppreciateAZ Program?
The AppreciateAZ initiative, launched by the Arizona Office of Tourism, is a call to action aimed at promoting responsible recreation and conservation of Arizona’s unique environments. Arizona is known for its breathtaking national parks, picturesque landscapes, and diverse ecosystems. From the Grand Canyon to the Sonoran Desert, these natural wonders draw millions of visitors every year. However, with increased tourism comes the need for greater responsibility in preserving these ecosystems.

Native flora in Aravaipa Canyon, Arizona. Credit: Bob Wick, BLM for My Public Lands, Bureau of Land Management on Flickr Creative Commons under Attribution 2.0 Generic Deed

AppreciateAZ encourages residents and visitors to follow seven key principles designed to help reduce environmental impact while ensuring that everyone can continue to enjoy the state’s stunning landscapes:

Plan Ahead and Prepare: Ensuring that visitors are informed about the area they are exploring is critical. From checking local regulations to understanding the weather, the program emphasizes preparedness for all who wish to immerse themselves in Arizona’s natural beauty.

Stick to Trails: To protect fragile ecosystems and wildlife, the program encourages hikers and outdoor enthusiasts to stay on designated trails. This helps minimize erosion and prevent damage to native plants and habitats.

Dispose of Waste Properly: This principle promotes a “leave no trace” mentality, ensuring that trash and waste are properly disposed of. Carrying out what you carry in is a key aspect of preserving the pristine beauty of natural areas.

Leave What You Find: In a state as biodiverse as Arizona, it’s important to leave natural and cultural resources undisturbed. Appreciate AZ encourages visitors not to remove rocks, plants, or artifacts, ensuring that future generations can also enjoy the state’s wonders.

Be Careful with Fire: Fire safety is a pressing concern, particularly in the dry desert climates of Arizona. AppreciateAZ asks visitors to take precautions when dealing with campfires and to follow fire restrictions to prevent wildfires.

Respect Wildlife: Arizona is home to many unique species, from desert tortoises to mountain lions. Respecting wildlife means observing animals from a distance and ensuring that human activity does not disturb their natural behavior.

Be Kind and Respectful to Others: Arizona’s natural spaces are for everyone. Showing respect to other visitors and maintaining a positive attitude while exploring is essential to ensuring a safe and enjoyable environment for all.

Recreate Responsibly
In addition to AppreciateAZ, Arizona State Parks has developed the Recreate Responsibly guidelines, which serve as a companion initiative to ensure that people can enjoy outdoor activities while minimizing their environmental footprint. Recreate Responsibly encourages practices such as picking up after pets, avoiding overcrowded areas, and respecting park hours and regulations.

The synergy between AppreciateAZ and Recreate Responsibly strengthens the movement toward sustainable tourism in Arizona. Both programs highlight the importance of individual actions in safeguarding natural resources, promoting conservation efforts, and encouraging visitors to think critically about their interactions with the environment.

How Optima® Supports Sustainability
By supporting initiatives like AppreciateAZ and Recreate Responsibly, we can further our mission to integrate sustainable practices into everyday living. Together, we can ensure that Arizona’s breathtaking landscapes remain healthy, vibrant, and accessible for generations to come.

For more information on how you can get involved in preserving Arizona’s natural beauty, visit the official Appreciate AZ website or Recreate Responsibly. Let’s continue to enjoy, appreciate, and protect the environment that makes Arizona such a special place to live.

 

Origins: How Chicago’s The Second City Came to Be

For Optima® residents in and around Chicago, from Optima Signature® to Optima Lakeview® to Optima Verdana®, exploring the comedy world through The Second City’s performances — whether at its original theater in Old Town or via its digital media offerings — is a delightful way to connect with the city’s rich cultural history. The Second City serves as both a mirror and a guide, reflecting societal changes while shaping the future of comedy, making it an institution that truly represents the spirit of innovation, humor, and community.

Founded in 1959, The Second City was the brainchild of Paul Sills, along with Howard Alk and Bernie Sahlins. Sills, whose mother, Viola Spolin, was a pivotal figure in the development of improvisational theater techniques, was deeply inspired by her work. Spolin’s teachings on improvisation served as the foundation for much of what The Second City became known for: spontaneity, collaboration, and a focus on ensemble work rather than solo performances.

Comedy Workshop at The Second City. Credit: Daryl Mitchell on Flickr Creative Commons under CC BY-SA 2.0 License.

The theater began as a small cabaret-style venue in Chicago’s Old Town neighborhood. From its early days, The Second City differentiated itself from traditional comedy by embracing improvisation and the exploration of societal issues through satire. The performances were collaborative efforts, where actors built on one another’s work, creating scenes and sketches that were as insightful as they were funny. This unique approach to comedy set The Second City apart from other theaters and comedy clubs of its time.

A Launchpad for Talent
The Second City quickly gained a reputation as a workshop for budding comedic talent. The theater’s emphasis on improvisation helped to hone the skills of its performers, many of whom would go on to become household names. In fact, the list of The Second City alumni reads like a who’s who of American comedy, including John Belushi, Bill Murray, Gilda Radner, Tina Fey, Steve Carell, and Amy Poehler.

One of The Second City’s most significant contributions to comedy was its role in the creation of Saturday Night Live (SNL). The show’s original cast included several Second City alumni, and the theater has continued to provide talent for the long-running show. Over the years, SNL has tapped into The Second City’s pool of improvisers, bringing their distinct comedic sensibilities to a national audience.

Evolution of the Comedy Landscape
While improvisation remains at the heart of The Second City’s performances, the theater has also expanded its scope over the years. In addition to its original Chicago location, The Second City now has theaters in Toronto and Hollywood, and it operates training centers in multiple cities. The training centers are essential to The Second City’s mission, offering classes in improvisation, acting, and writing. These programs allow students of all ages and backgrounds to learn the craft of comedy and develop their own unique voices.

In addition to live performances, The Second City has also embraced digital media and television. Its Touring Company performs around the world, and The Second City’s sketches have been adapted into numerous television specials and series, helping to spread its brand of humor to an even wider audience.

Social Commentary and Satire
Throughout its history, The Second City has been deeply rooted in social commentary and satire. Many of the theater’s sketches tackle political, social, and cultural issues with wit and insight, offering audiences a way to laugh while also reflecting on the world around them. During the turbulent 1960s and 70s, The Second City’s satire helped define the theater’s identity, providing a comedic lens through which to view the often chaotic and confusing political landscape.

This tradition continues today, as The Second City performers address contemporary issues such as social justice, climate change, and technology. The theater’s ability to evolve with the times while maintaining its core principles of collaboration and improvisation is one of the reasons why The Second City remains as relevant today as it was when it first opened its doors.

For decades, The Second City has been a cultural institution that not only shaped the careers of countless comedians but also revolutionized the way comedy is performed and perceived. Its emphasis on improvisation and ensemble work, combined with its sharp social commentary, has made it a cherished and influential part of American culture. For Optima® residents, The Second City represents part of the rich tapestry of culture that offers up fresh new experiences that enhance our lives.

Visit The Second City website to learn more about its live and virtual programming!

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