Scottsdale is a diverse community with a deep appreciation for its environment, its history and the arts, which are some of the many reasons we love it. Home to the Scottsdale Arts District, the city recognizes the significant benefits that public art provides to neighborhoods, a value we share in our Optima communities. Today, we’re exploring one of Scottsdale’s most unique public works that highlights an essential aspect of life, Water to Water.
Water to Water was completed in 1999 by Christine Tanz in collaboration with Paul Edwards. Edwards is a renowned designer who received the Concrete Reinforcing Steel Institute Design award in 1990. Both artists are recognized in Arizona for their impressive contributions to public art, including their instrumental involvement in developing a public art plan for Metropolitan Tucson.
Located 15 minutes north of Optima Kierland Apartments, Water to Water sits at the entry of the Scottsdale Water Campus, one of the leading water recycling plants in the world and Arizona’s first potable water reuse facility. While Water to Water is acknowledged as a public art display, it operates as a kind of performance, highlighting the water’s importance to Arizona and its encompassing deserts.
Visitors first witness a pierced metal façade, mirroring the walls in our kitchens, bathrooms and gardens, through which many of us have access to water. Once sensors around the display recognize movement, the installation comes alive, and water sprays from the showerheads and faucets that line the metal wall.
The “interior” of Water to Water revealing its extensive network of pipes
The unique fountain takes advantage of the freshwater stream that stretches across the campus. After the water travels through the extensive network of pipes that lives behind its metal wall and retreats through the various spouts on its other side, it returns directly back into the facility’s stream – a fully-sustainable process. The skeletal framework of the work provides visitors with new understandings of water, a natural element that many take for granted, and tells a powerful, physical story about how life prospers in its barren surroundings.
Scottsdale Water Campus, where Water to Water resides, is located at 8787 E Hualapai Drive and is open from 6 to 5 most weekdays. The art can be viewed at no cost to visitors.
At Optima, we approach every project as an opportunity to explore the best possible ways to create harmony between the built and natural environments to allow our residents to enjoy a wealth of benefits that contribute to a healthier, more sustainable environment.
We understand that greenspaces; parks, gardens, conservatories, roof gardens and residential greenery are crucial to the vitality of urban spaces and the communities where they are found. Population density of urban areas is increasing swiftly. By 2050, it is estimated that 68% of the global population will live in cities. According to the WHO, urban greenspaces promote mental and physical health through the promotion of physical activity, mutual understanding, and mitigating exposure to air and noise pollution as well as excessive heat.
In the summer, the heat generated by human activity, transport, and industry creates an increased need for energy consumption to cool spaces. Green areas have the ability to absorb that heat and pollution. They also allow urban dwellers to stretch their legs and be outside, improving cardiovascular health and relieving stress. Each space also promotes social cohesion, the coming together of people who would usually not interact with each other due to the individualistic nature of urban living.
Landscaping used to create privacy at Optima Signature
At Optima we recognize the tremendous advantages greenspaces provide. In Chicago, Optima Signature’s inviting plaza filled with lush landscaping and 1.5 acres of amenity space encourages residents to spend time outdoors. Gardens, landscaped fire pits, swimming pools, and outdoor entertainment all radiate the feeling of an oasis within the larger urban environment.
Landscaped Courtyard at Optima Kierland Apartments
Optima Kierland Center embraces its surrounding beauty and builds off of it. Lush greenery fills the more than 7.5 acres of open space connecting Optima Kierland’s buildings in a park-like setting. Similarly, Optima Sonoran Village utilizes more than half of its 10-acre property to house stunning landscaping, sculpture, and pedestrian paths while mitigating the desert’s harsh climate. We utilize rooftop gardens and our signature vertical landscaping at Optima Sonoran Village, Optima Kierland Apartments, and will be bringing it to Chicago at Optima Verdana, to create an oasis inspired by its surroundings that contribute to the greater environment. This type of green space brings both beauty and positive contributions to their communities.
Greenspaces make urban living refreshing, enjoyable and social. And as our cities become more and more dense, urban greenspaces become a crucial part of the ecosystem — and of our enhanced quality of life.
As we reflect on our values and character as a company, we always come back to the same truth: our team members represent the best of Optima. Recently, we interviewed Rebecca Grossman, Optima Kierland’s Leasing Manager, about her journey to Optima Kierland, how residents and staff have helped create an extended family for her and the impact she has had on Optima.
Tell us a bit about your background and the role you play at Optima.
Before Optima, I worked in retail management for 15 years – 9 of which were in Philadelphia – before I moved to Scottsdale. When the pandemic began, I realized retail would never be the same. I struggled to figure out what could be next in my career, and where I could take my experience and interest in customer service to a higher level. As part of my search, I found an opening on LinkedIn at the Optima Kierland apartments. Coincidentally, I live directly across the street from the properties! I did my research and realized that everything Optima stands for aligns perfectly with my values and who I am as a person.
I was hired as a Leasing Consultant in March 2020. Just based on who I am and how I work, it was natural for me to take on leadership roles working with our leasing and resident teams, and was promoted three months later to my current position as Leasing Manager. I now manage two leasing consultants and work very closely with our two resident coordinators and nearly 600 residents daily.
Tell us a bit about the Optima Way and what it means to the Optima Kierland residents and staff.
Something I love in life is building relationships and connections, so the fact that I get to come to work every day and do just that…well, it doesn’t feel like work at all! And what I have learned since joining the Optima team is that my values around relationships and connections is identical to those of the company. In fact, it’s captured in a companywide philosophy called “the Optima Way.”
The Optima Way is so successful here at Kierland because our team shows a level of empathy for residents and one another that is unmatched. We make sure both residents and staff at Kierland always feel valued, seen and heard. We also sincerely believe that our residents are extended family to us. We care about everyone and take the time to be thoughtful and considerate during all of our interactions.
Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you do at Optima?
One of our core values at Optima is there is a solution for every problem, and I feel like our team has embraced that value and demonstrates it every day. I try to lead by example and show my team how critical our work and values are so they can strive to that same level of passion – and they do.
Optima Kierland Apartments Golf Outing at the Westin Kierland
Can you give us a few examples of the great programming your team has been doing of late?
One of our upcoming events is an exciting food tour across the city. The company we’re working with will be taking our residents — by party bus — to four different restaurants where they’ll be served a cocktail and appetizer at each one. We love to think out of the box for activities, and this is so different from anything I’ve ever seen an apartment community do!
We’ve done flower arrangement courses, fitness classes, cookouts and golf tournaments. We take the time to understand our residents’ interests so we can tailor our programs around them. And because our events align with the things our residents care about, each event that we host helps build that community that we strive to create here at Optima Kierland.
Can you give us a few examples of ways in which your team has gone “above and beyond” for your residents in ways that really make a difference?
We have a resident who has lived with us for a long time, and her dogs mean the whole world to her. Recently, one of them passed away after a long illness. We knew it would be incredibly stressful for our resident to retrieve her dog’s ashes, so we simply took care of it for her. I feel moments like these reflect the Optima Way; we act out of genuine kindness, generosity and reciprocity all the time — and not because it’s part of our job description.
In another case, a couple moved to Optima Kierland from Philadelphia, and it was an enormous undertaking for them. I helped organize many details of the move, from getting their car shipped here to having their apartment custom painted. We also organized a surprise birthday party for a resident’s daughter and surprised residents who were honeymooning in Mexico with champagne at their hotel. Doing these small things is simply practicing the Optima Way, and it all adds up to create a sense of trust and family that we all share.
What are some things you’ve learned during your time at Optima?
I thought that after a successful 15-year career in retail I knew everything there was to know about customer service and building relationships. It turns out that I didn’t know the half of it. I have become a stronger person here. I thought I knew my limits, and then I learned to push farther. We’re always striving for better, and sometimes it’s been intimidating, but I feel like my team and I are the best version of ourselves as a result.
Vertical landscaping is a signature feature across Optima communities. In Arizona, we’re easily recognized by the lush greenery that makes itself a key element of the facade at Optima Camelview Village and Optima Sonoran Village. Most recently, we’ve even strategized how to bring our vertical landscaping to the inclement midwestern climate, with plans to incorporate it at our latest development in Wilmette, Optima Verdana.
Vertical landscaping at Optima Verdana in Wilmette.
Besides providing aesthetic value through added beauty and privacy for residents, our vertical landscaping system also serves another important purpose: bringing a broad array of environmental benefits to the natural environments in which we build.
The impact of our vertical landscaping system is something we calculated carefully through extensive design exploration, engineering and a multi-year research collaboration with Arizona State University.
The system, with self-containing irrigation and drainage, provides a haven for urban wildlife, promotes evaporative cooling, re-oxygenates the air, reduces dust and smog levels, reduces ambient noise, detains stormwater and thermally insulates and shields residents from the desert sun, all of which contributes to a sustainable urban environment.
Residents and community members alike also get to experience the direct impact of being surrounded by nature, with the vertical landscaping system serving as a connection to nature. Wherever this connection is made, it fosters a lifelong appreciation for the environment around us, and helps us all to stay mindful of the role we play in keeping that environment safe.
Considering we all spent a lot of time indoors in 2020, we’ll take any excuse to get outside this summer. Thankfully, there are numerous mental and physical perks to spending time in the great outdoors, whether it’s on a hiking trail or on your own terrace. Here are just a few of the many health benefits of being outdoors:
Boost Your Mood
Studies have shown being outdoors lowers levels of cortisol, a hormone that’s a marker for stress. Spending some time outside can help with stress, anxiety or depression, not to mention the added physical benefits of just spending a few minutes in the sun. Vitamin D helps with bone growth, regulates your immune system and can help battle depression. Even if it’s just a quick reset, getting out of the house and into nature can really boost your mood.
Improve Your Vision
Just like we’ve all spent more time inside over the past year, we’ve also spent more time on our screens. Whether you’re back in the office or working from home, your eyes probably need a break. Staring at computers, tablets and smartphones for long periods of time can cause Computer Vision Syndrome, but spending time outdoors can alleviate blurred and double vision, red eyes and headaches.
Optima Signature 7th Floor Outdoor Deck
Refresh Your Focus
Nature and green space lets our brains take a break from the chaos of life (and in some cases has even reduced symptoms of ADHD). Spending more time outdoors is also linked to higher levels of concentration, creativity and improved mental clarity.
We hold these health benefits in high esteem, and it’s one of the many reasons we design our residential and communal spaces to invite the outdoors inside. Connecting to nature is an easy way to take some time and connect to yourself and to the environment around you.
Phoenix and Scottsdale, cities sitting shoulder to shoulder in Arizona, are the central and exciting location of several Optima communities, including Optima Biltmore Towers, Optima Sonoran Village, and Optima Camelview Village. And while Phoenix boasts being the vivacious capital of Arizona, and Scottsdale prides itself in being the locus of access and luxury, these two twin cities also share another benefit in common: their proximity to countless other exciting day trips and destinations in the state.
To help inspire your next excursion, here are just a few of the best day trips close by:
Grand Canyon
This is a destination that needs no introduction. The Grand Canyon is just under a two-and-a-half hour drive north out of Phoenix. That’s pretty easy access to one of the world’s premier tourist attractions — a site that attracts over 5 million visitors annually. With its layered bands of red rock revealing millions of years of geological history, there’s really no wrong way to enjoy this immense natural attraction, we recommend the South Rim and the Skywalk for the best view, as well as planning to hike, ride a mule, or whitewater raft for the adventurously inclined.
Sedona, Arizona. Credit: Moonjazz on Flickr Creative Commons, CC BY-NC 2.0 Deed
Sedona
A day trip to Sedona is well worth the two hour drive south from Phoenix. No doubt the drive down will be a sight to see, too — Sedona is surrounded by red-rock buttes, steep canyon walls and pine forests. The breathtaking landscape is the perfect setting for outdoor enthusiasts, who will enjoy the numerous trailheads across Red Rock State Park. Whether you’re into an intense ten-mile hike, or something more mild like birdwatching and picnicking, there’s something for everyone. Once you’ve gotten your fair share of the outdoors, take a trip into town to enjoy the vibrant arts scene, New Age shops, and countless spas.
Watson Lake, Prescott, Arizona. Credit: Photos by Clark on Flickr Creative Commons, CC BY-NC 2.0 Deed
Prescott
Further proof of all there is to see just outside of Phoenix, Prescott isn’t even a two-hour trip away. There’s so much to do here that you may even end up wanting to stay more than a day. From the historic Whiskey Row downtown, perfect for bar hopping and catching a live music performance, to the many museums worth visiting, there’s an endless list of itinerary items within the city limits alone. And like everywhere else in Arizona, Prescott also boasts an outstanding roster of hiking and outdoor recreation on its perimeter, including Prescott National Forest and Watson Lake.
One of the reasons we were inspired to move to Arizona was our love for the surrounding desert landscape, and that same passion still resonates across our Arizona communities. An iconic landmark in the greater Phoenix area, Camelback Mountain is a prime example of the way nature informs our own designs through its neighboring Optima communities, Optima Sonoran Village and Optima Camelview Village. But Camelback Mountain has its own distinct allure, fostering a wide-reaching and beloved sense of community for many in the area.
Camelback is located in the Camelback Mountain Echo Canyon Recreation Area between the Arcadia neighborhood of Phoenix and the town of Paradise Valley, and is named after its distinct shape, which resembles the hump and head of a kneeling camel. The site has long held significance to Native tribes and settlers in the area, and by the early 1900s, there were strong efforts to keep the mountain protected and preserved. The surrounding area saw major development, but in 1965, Arizona Senator Barry Goldwater helped secure the higher elevations against development. The area became a Phoenix city park in 1968.
View of Camelback Mountain from Optima Camelview Village
Phoenix offers seven breathtaking mountain summits to climb, and Camelback Mountain has the highest, reaching 2,704 feet to provide the best views in the area. Climbing to the summit is considered a right of passage for many. Hikers can choose from two trails to reach the summit: Echo Canyon and Cholla. Both trails are difficult, with Echo Canyon being the steeper of the two and Cholla being the longer option. Luckily, there are a few less strenuous trail hikes as back-up options, as well. Camelback is the perfect place to experience the vast diversity of desert beauty; from colorful granite, to blooming wildflowers, to local wildlife. And since the trailhead is only 20 minutes away from downtown, there are plenty of places to recharge after a long hike.
There’s a reason why Camelback Mountain is considered one of Phoenix’s Points of Pride; the beauty both on — and off — the mountain top are truly spectacular.
We love Scottsdale for many reasons, one of which is its vibrant and bustling arts scene. Home to the Scottsdale Arts District, the city makes its unique voice heard through striking public art such as Jack Knife by Ed Mell. To understand more about the local arts scene and to celebrate its impact on the city our residents call home, today we’re exploring the work and artistry behind Jack Knife.
Jack Knife boldly commands attention at the intersection of Marshall Way and Main Street in Downtown Scottsdale — the center of the Scottsdale Arts District — mere steps away from Optima Sonoran Village. The piece is the perfect introduction to the city’s history and culture, depicting a rider astride a bucking horse modelled after the official city seal. The bronze sculpture, which sits on a high pedestal, stands over eight feet high. Even more notable: Jack Knife is Ed Mell’s first ever large-scale sculpture.
Completed in 1993, Mell says of his work: “Jack Knife has a reverence for the Old West. It is not traditional, but yet it has a traditional theme. The angularity accelerates the power and energy of the rider and horse, more than accurate depiction.” While the piece may have been his first large-scale experimentation, Mell is one of Arizona’s premier artists.
Mell grew up in Phoenix, and his artistic practice is inspired by the natural beauty and wonder of the desert. He works primarily in oil paint, creating natural expressions of the Western landscape that exhibit striking colors and Cubist elements. This bold, graphic style is translated evidently into Jack Knife, and the artists’ passion for Arizona shines through, too.
It’s passionate creations like these that inspire us every day, and make us proud to call Scottsdale Optima’s second home.
As the residential real estate industry develops, amenities are becoming more in-demand, more inventive and more expansive. And wellness is a huge part of that growth. One study from March 2020 predicts that wellness is estimated to be a $4.2 trillion USD industry for the next generation of high-end homebuyers – forecast to grow at nearly twice the rate of the global economy. The amenity spaces we design for our properties are purposefully created for both community and individual wellness. We’ve previously covered wellness at Optima Signature, and today we review and explore wellness at Optima Kierland.
Green space at Optima Kierland
Embracing Nature
Located in the heart of Scottsdale, Arizona, Optima Kierland Center is comprised of 7120, 7140, 7160 and 7180, four buildings which together make a serene retreat from the North Scottsdale urban core. Both the individual residences and the vast amenity spaces feature stunning views of the surrounding desert, not to mention curated landscaping, hanging gardens and communal green space. More than six acres of open green space on the ground level create a park-like setting for the community, and also reduces ambient temperature to mitigate the heat-island effect. In fact, the landscaping actually creates a microclimate that lowers the ambient temperature from 5 to 9 degrees compared to surrounding sidewalks. The oasis-like greenspace of Optima Kierland keeps residents inspired, provides a closeness with the surrounding environment and celebrates the natural desert surroundings.
The Sky Deck at 7120 Optima Kierland
Enjoying the Outdoors
Signature to Optima Kierland Center is the inclusion of a Sky Deck on each of the community’s towers. With panoramic views of the city, each Sky Deck also includes a wealth of amenity spaces, including heated pools, spa-grade plunge pools and saunas, indoor-outdoor yoga studios, rooftop walking and running tracks, entertaining spaces with barbecues, covered bars and counter seating, outdoor theater, lush landscaping and more.
Yoga studio at 7120 Optima Kierland
Connecting with Community
As with all of our multi-family properties, fostering a strong sense of community is a top priority because we believe that connection fosters physical and emotional wellness. At Kierland Center, this intention manifests into the many communal amenity spaces, including fully outfitted sports areas, movie theaters, party rooms, game rooms, and state-of-the-art fitness centers. Each building also includes an exclusive Residents Club so neighbors can enjoy each other’s company regularly.
In designing spaces around wellness, we inherently design spaces that bring people closer to each other, closer to their environment and closer to their own personal aspirations. Our people-centric approach is what fuels our passion and drives us forward to continue creating in thoughtful, meaningful ways.
As part of our culture at Optima, our team is aligned around a set of beliefs that provides unity, clarity and meaning to the work we do everyday. One belief — committed to lasting impact — addresses our dedication to design solutions that raise the bar, withstanding the aesthetic test of time to leave a positive, lasting impact on people and the built environment that surrounds them.
From our earliest days, we have approached our work with this mindset. Our first project was in 1978 — a condominium complex at South Kenwood Avenue and East 54th Street in Hyde Park. We acquired the in-fill property at auction, and built six townhouses using Chicago common brick (they are still standing and occupied today). This project established a throughline that stays with us to this day, as we continue to pursue each project with the same intention, inspired by the people who live in and around them.
Interior of South Kenwood and East 54th Street
As a natural outgrowth of our focus on people and the places they inhabit, we pay particular attention to how interior space is designed and experienced. Whether it’s our multi-family residences or single family homes, each is outfitted with a multitude of amenities, outdoor spaces and thoughtful design. We also deliberately curate the commercial spaces within our multi-family properties to benefit our residents, tailoring the selection of retailers to include restaurants & juice bars, schools, veterinary services or health & wellness spaces that align with the mix of residents and their needs.
Our passion for buildings that last also translates into how our projects impact our earth. From LEED and IgCC certifications to conscious materials, we design with eco friendly functionality in mind. In building Relic Rock, we utilized design and materials to reduce the need for electricity and heat, lowering the building’s environmental burden. As we continue to grow in our practices, we will continue to implement more conscious design to ensure that our buildings work harmoniously with the surrounding nature.
Courtyard Fountain “Cooling Tower” at Relic Rock.
Through each project and with each detail large or small, we strive to improve our communities and the lives of our residents for years to come. Stay tuned for more features on our beliefs as we dive deeper on what makes Optima function and thrive.
