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Tag: optima team

Nic Behrends Team Member Spotlight

Posted on by Hunter

At Optima®, every individual on our team brings a unique story and perspective that enriches our community. We recently had the pleasure of catching up with Nic Behrends, Optima Lakeview’s Leasing Consultant. From a rich background in hospitality to his heartwarming transition into the world of real estate, Nic shares his journey and insights about what makes Optima stand out. Dive in below:

Tell us a bit about your background and the role you play at Optima.

My background is actually not in real estate. I spent over two decades in hospitality during which I also ran a non-profit focused on bartenders for several years. During my time in hospitality, people kept telling me I would be a great real estate agent, so eventually, I was convinced to get my leasing license. I worked as an agent for a couple of years and realized chasing all over town wasn’t my cup of tea and that I would be much happier managing buildings. I learned that I can be an expert in one specific community and get to know the residents instead of grinding through different prospects, and now I’m one of Optima Lakeview’s Leasing Consultants!

How did you first begin your journey at Optima?

I interviewed with Optima and immediately fell in love with the team and how they illuminated the brand for me. Everything I learned about Optima was far more attractive than any of the other properties I had interviewed with, so I knew I had to work here. Everyone encouraged me to be myself and understand how I could bring my true self to the position, and once I was encouraged to bring that person out, sales just started erupting for me. It’s been great to work in a place where I know that I’m not judged because maybe I’m not the most proficient typist or super skilled in Excel, but I can relate to people. 

How do you view the concept of community at Optima? How does it differ from other properties/buildings?

It’s unique that with Optima, we are all a part of this community. The fact that I see our chief engineer working out in the gym alongside a resident, sharing tips with each other, or I see another staff member at the pool with his partner exemplifies that we’re not just the staff here, we’re also members of the community, and the residents respect that and treat us as neighbors since we’re all here together. In most of the other communities that I interacted with as a broker, there was always an issue with control or power, and there is usually a disconnect between the residents and the staff. But at Optima, everyone is heard. Residents see that we care about what’s going on in their lives and it makes everything much more warm and happier. 

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?

Being bold. It takes a lot to put your true self out there and to let the walls down. And to be in a building that lets me do that has allowed me to progress in my career very rapidly. Becoming not only successful but also happy in this career has come from the opportunities that being bold has given me. All of our work here is done with intent and purpose, so in every action, we’re acting bold. It’s been an amazing opportunity to work with Maike and the team here because everyone truly embodies that value. 

What are some things you’ve learned during your time at Optima?

What I’ve learned most here at Optima is that there is a way to do this business that is beneficial to both the property owner and the residents. When you produce a premium building that you can stand behind, you’ve got to be willing to put in the effort and show residents that we’re invested in their lives and are here to help them at all costs. Too often, at other properties, the solution is a rebuttal with a demand that you live with it, and here, we’re always looking for a way to solve problems. 

What makes you most proud to be a part of the Optima team?

What I’m most proud of is the fact that I made a huge career change after doing the same thing for 20-plus years and made it into an environment that makes me feel valued. I walk into the most amazing building and am greeted by spectacular residents every morning. I work with a team that is not only going to work as hard or harder than me but also respects me for who I am. I’m over the moon to tell everybody how happy I am here and how proud I am to know I made it onto this team. 

Angie Chache Team Member Spotlight

Posted on by Hunter

Our passionate team at Optima is the heart and soul behind each of our communities and embodies all of our values daily. We recently sat down with Angie Chache, Optima Lakeview’s Property Manager, to learn more about her journey to Optima Lakeview and what excites her the most about this extraordinary new property. 

Tell us a bit about your background and the role you play at Optima.

I have been in residential property management for almost 20 years, managing different types of communities in a Property Manager and Regional Manager role. With Optima Lakeview, I am the Property Manager, so I oversee the site itself. I’m responsible for the entire building and its system of operations, and because I’m jumping in just as the building is being completed, it will be my first lease up. I am excited about it!

What drew you to Optima initially, and what’s kept you working there?

Initially, a conversation with Ali Burnham, the Marketing Director, introduced me to the vibrant project they were building here. My first experience with an Optima community was actually Optima Old Orchard Woods; I was drawn to its classical modernist architectural style. So when the opportunity to join the team at Optima Lakeview came up, I was very excited. At Optima, there is this wonderful collaboration between all departments. With most companies, the architect/designer and developer/builder are separate entities. So at Optima, where we do everything essentially under one roof, I observe that things go much more smoothly on the operations side of things.

How do you view the concept of community at Optima? How does it differ from other properties/buildings?

Community at Optima means providing exceptional and curated experiences for our residents. The buildings are designed with extensive amenity spaces so they can seamlessly function as an extension of our residents’ homes. Our tagline at Optima Lakeview is Expect the Extraordinary, which I believe speaks for both the building’s outstanding architecture and the rich community we are creating within it. 

One of our philosophies that encompasses our value around relationships and community is called the Optima Way. The Optima Way sets the stage for Optima experiences that are very unique and customized for every one of our residents. We strive to get to know every resident, what they like, what they don’t like, and how we can make all of their experiences unique. It’s about being encouraged by our company culture to create extraordinary encounters for the residents. When you live in an Optima community, it’s more than just living in any generic apartment; it’s about what residents can enjoy when they’re here and what we can do as a team to curate living experiences just for them. 

There are a lot of luxury properties in the market, but what differentiates us is our suite of services. The resident events we frequently host are incredibly special, including fitness classes and kid-focused events (we’re one of the only communities doing this). And our grand amenity spaces are unlike anything I’ve ever seen. Residents at Optima Lakeview are going to feel like these spaces are an extension of their home. Some areas feel private, and others are great spots to gather with friends…because when you have that much space to spread out, it’s going to feel like home.

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?

My bucket gets filled every day. Yes, there are challenges and days that are hard, but there is also support and fluidity between the departments. We all work for the same company which, on the Property Management side of the business, makes my job so much easier. The two values that speak to me the most are that we build strong lasting relationships and that people are — and always will be — the most important pieces of the puzzle. 

In my career, relationships — whether it be with employees, vendors, or residents — have been at the forefront of my values, and I always want everyone to feel welcomed and appreciated. Optima allows me to curate experiences for people and provide amazing customer service, and it isn’t typical of companies to have the customer at the forefront. Many companies say they value that, but Optima acts on it.

What makes you most proud to be a part of the Optima team?

The beautiful ,innovative designs of our buildings, how we impact our residents’ lives, and the intentional way we work to be a part of the communities we build in. I never really understood the thought put into Optima’s communities before I started working here. We strive to build long-lasting relationships and partner with businesses surrounding our community so our residents and the surrounding businesses can benefit from those partnerships we form.

I’m also proud of the way we give back to the communities where we have built. Recently, we partnered with Lakeview Pantry and worked there for a day, which allowed us to see the lives that are impacted daily by this organization right here in the Lakeview neighborhood. We are excited to partner with them long-term and see how our community can help support such an important cause.

With move-ins scheduled for the spring, what elements of Optima Lakeview should new residents be most excited about?

Everything! We have 198 units with 52-floor plans, which means sometimes there may only be one unit of a particular floor plan, so our uniqueness provides a sense of exclusivity. I can’t wait for residents to see our 7-story atrium that will be filled with an abundance of natural light and the vibrant vertical landscaping that will live inside of it — similar to the vertical landscaping we do on the exteriors of our Arizona communities. We will have 40,000 square feet of amenity space for only 198 residences. Our skydeck with 360-degree views of the city will also have a heated pool and jacuzzi that can be used year-round — even when it’s snowing. And, we’ll have private terraces that range from 300 square feet up to 2,000 square feet, some with private grills and firepits. Our community is like no other in this neighborhood.

Team Member Spotlight: Amanda Johnson

Posted on by Hunter

At Optima, our communities would not thrive without the outstanding work from our spirited team of individuals. We recently sat down with Amanda Johnson, Marketing Associate at Optima, to discuss why she loves being part of such a passionate team and what she has learned throughout her experience here.

Tell us a bit about your background and the role you play at Optima.

Before joining Optima, I held various Marketing and Graphic Design positions for a handful of industries including Interior Design, Travel & Tourism, Hospitality, and Commercial Real Estate. Today, I’m the Marketing Associate at Optima and work alongside the Marketing Director, Ali Burnham, to manage and implement all aspects of the company’s marketing and brand management strategy on both a corporate and property level.

What drew you to Optima?

Tarryn, Optima’s wonderful People Experience Recruiter, reached out to me on LinkedIn and spoke with such positivity and excitement about the role and company, so I naturally had to learn more. Immediately after meeting with Ali, I became even more excited about the opportunity and the wide variety of projects I could potentially work on ranging from resident event flyers to presentations and digital advertisements to demographic research. It seemed like a job I could never get bored with where there was always something different to work on.

But the projects weren’t the only thing that drew me in. Optima’s culture, values, and mission stood out to me. To me, it’s always been important to find a company that aligns with my own values and beliefs (i.e. good work-life balance, volunteer opportunities, relationship-building events, etc) and Optima seemed like a great fit. The rest is history!

How do you view the concept of community at Optima? 

The concept of community is more-so a feeling at Optima. It’s easy for people to work together or live under the same roof, but it’s the strong sense of community that we strive for– we want them to feel at home. We’re constantly looking for ways to improve the everyday lives of our residents and team members.

For example, we have a growing number of families at our properties with young children. Of course, we have many events that cater towards adults, but we wanted more ways to get the kids involved. In efforts to do so, we came up with a Kids’ Club at each of our properties which includes a rotating calendar of events, giveaways, and a move-in folder full of goodies (i.e. property treasure hunt, Optima coloring book, crayons, Kids’ Club passport, etc). Whether it’s through experiences, conveniences, or a change in design or features, we encourage feedback and take the initiative to go above and beyond.

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you? 

“Speed and detail set us apart” is the value that resonates the most with me. I work on projects for all properties plus our corporate office that have different priorities and deadlines, so it’s essential that I stay organized and don’t lose sight of the mission and end goal.

I collaborate with each team, whether it’s the Architect, Construction, or Leasing & Management teams, while taking account of team member and resident feedback to develop strategies and marketing materials or collateral from those conversations. It’s important to be detailed throughout the entire process— from the ideation phase to the final design or solution.

What are some of the things you have learned in your time at Optima? 

Where do I even begin? I’ve learned so much at Optima and am constantly learning every day, which is something I don’t think I’ll ever get tired of. New knowledge is so valuable.

I’ve learned that when more people are involved in a project, the longer the process is. But, in return, the result is the best that it could be. Solo creating and editing is fun, but to be able to collaborate and bounce ideas off one another is extraordinarily beneficial.

What makes you most proud to be a part of the Optima team?

What makes me most proud to be a part of Optima is everyone’s genuineness and respectfulness towards one another. I always feel heard and appreciated.

This stretches to the resident-side of things as well. We have a passion for making living at our properties an unmatched experience through the relationships we build, services we provide, amenities we have, and innovative design that we create.

What do you hope to accomplish in the year ahead?

In the year ahead, I plan to support my teams as much as possible, design exceptionally, and learn more—especially from my first lease-up at Optima Lakeview!

Team Member Spotlight: Rebecca Grossman

Posted on by Hunter

As we reflect on our values and character as a company, we always come back to the same truth: our team members represent the best of Optima. Recently, we interviewed Rebecca Grossman, Optima Kierland’s Leasing Manager, about her journey to Optima Kierland, how residents and staff have helped create an extended family for her and the impact she has had on Optima.

Tell us a bit about your background and the role you play at Optima.

Before Optima, I worked in retail management for 15 years – 9 of which were in Philadelphia – before I moved to Scottsdale. When the pandemic  began, I realized retail would never be the same. I struggled to figure out what could be next in my career, and where I could take my experience and interest in customer service to a higher level. As part of my search, I found an opening on LinkedIn at the Optima Kierland apartments. Coincidentally, I live directly across the street from the properties! I did my research and realized that everything Optima stands for aligns perfectly with my values and who I am as a person.

I was hired as a Leasing Consultant in March 2020. Just based on who I am and how I work, it was natural for me to take on leadership roles working with our leasing and resident teams, and was promoted three months later to my current position as Leasing Manager. I now manage two leasing consultants and work very closely with our two resident coordinators and nearly 600 residents daily. 

Tell us a bit about the Optima Way and what it means to the Optima Kierland residents and staff.

Something I love in life is building relationships and connections, so the fact that I get to come to work every day and do just that…well, it doesn’t feel like work at all! And what I have learned since joining the Optima team is that my values around relationships and connections is identical to those of the company. In fact, it’s captured in a companywide philosophy called “the Optima Way.” 

The Optima Way is so successful here at Kierland because our team shows a level of empathy for residents and one another that is unmatched. We make sure both residents and staff at Kierland always feel valued, seen and heard. We also sincerely believe that our residents are extended family to us. We care about everyone and take the time to be thoughtful and considerate during all of our interactions. 

Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you do at Optima?

One of our core values at Optima is there is a solution for every problem, and I feel like our team has embraced that value and demonstrates it every day. I try to lead by example and show my team how critical our work and values are so they can strive to that same level of passion – and they do. 

A line of golfers get ready to tee off on a course
Optima Kierland Apartments Golf Outing at the Westin Kierland

Can you give us a few examples of the great programming your team has been doing of late?

One of our upcoming events is an exciting food tour across the city. The company we’re working with will be taking our residents — by party bus —  to four different restaurants where they’ll be served a cocktail and appetizer at each one. We love to think out of the box for activities, and this is so different from anything I’ve ever seen an apartment community do!

We’ve done flower arrangement courses, fitness classes, cookouts and golf tournaments. We take the time to understand our residents’ interests so we can tailor our programs around them. And because our events align with the things our residents care about, each event that we host helps build that community that we strive to create here at Optima Kierland. 

Can you give us a few examples of ways in which your team has gone “above and beyond” for your residents in ways that really make a difference?

We have a resident who has lived with us for a long time, and her dogs mean the whole world to her. Recently, one of them passed away after a long illness. We knew it would be incredibly stressful for our resident to retrieve her dog’s ashes, so we simply took care of it for her.  I feel moments like these reflect the Optima Way; we act out of genuine kindness, generosity and reciprocity all the time — and not because it’s part of our job description. 

In another case, a couple moved to Optima Kierland from Philadelphia, and it was an enormous undertaking for them. I helped organize many details of the move, from getting their car shipped here to having their apartment custom painted. We also organized a surprise birthday party for a resident’s daughter and surprised residents who were honeymooning in Mexico with champagne at their hotel. Doing these small things is simply practicing the Optima Way, and it all adds up to create a sense of trust and family that we all share.  

What are some things you’ve learned during your time at Optima?

I thought that after a successful 15-year career in retail I knew everything there was to know about customer service and building relationships. It turns out that I didn’t know the half of it. I have become a stronger person here. I thought I knew my limits, and then I learned to push farther. We’re always striving for better, and sometimes it’s been intimidating, but I feel like my team and I are the best version of ourselves as a result.

Team Member Spotlight: Barbie Clemons

Posted on by Nancy

Our team is the heart and soul of Optima; the living embodiment of our values in action. We recently sat down (virtually, of course) with Barbie Clemons, Leasing Manager at Optima Sonoran Village, to talk about her journey working with Optima and what she loves most about being part of our team.

Tell us a bit about your background and the role you play at Optima.

I started out in sales and customer service before working at Optima. My experience ranged from working at a clothing company to managing bars and restaurants. I loved being in a fast-paced environment but wanted something new and got my real estate license.

An Optima recruiter brought me on board as a Leasing Agent at Optima Kierland. At Kierland, we leased up so quickly. The pace and the environment fed my soul. So after a year of different positions at Optima Kierland, I moved to Optima Sonoran Village and headed lease-up on the new tower. I was excited for the challenge: we were already 100% leased at Kierland and I couldn’t wait to work on the 800 units here. Within a year, I was promoted to the Community Manager/Leasing Manager role. It’s been amazing. I love this company and I love what I do.

What drew you to Optima initially, and what’s kept you working there all these years?

I was drawn in by the opportunity to use my skill set in a new environment. I’d done retail and hospitality and wanted something that would mix the two of them together — because in hospitality, I missed the sales portion, and vice versa. At Optima, I get to do both, all the while building long lasting relationships with residents and finding them homes they’ll stay in for a long time. 

I’m constantly challenged here: can we hit this number, can we get to the next level? It’s very progressive and that’s my favorite part about working here. This is a company looking to change and move and evolve, instead of doing what everyone else does.

How do you view collaboration and mentorship within Optima?

What I love about Optima is that it’s a collaborative team and environment. My voice is always heard. No matter what level I was at in the company, I could approach someone and say, “I have an idea, can we try this?” Even on the building side — we’re under this umbrella where we can touch everything. For example: when Optima Kierland was under construction, they asked us for feedback we’ve received and we told them residents want more closet space. The construction team pivoted and included that in the next tower.

Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you’ve done at Optima and your methodologies?

There’s a solution for every problem: that value resonates with me. I’ve worked every position that Optima has on the property management level — I’ve done leasing, leasing manager, and even right now, I’m filling in for a business manager position we have open. So I’ve gotten to be versatile and learn every aspect of the company in order to help out. To live and breathe and be part of a progressive company, you have to be that way. I love, love, love that it’s one of our core values. We can figure it out. Optima is always open to ideas that are outside the box.

What are some things you’ve learned during your time at Optima?

Teamwork makes the dream work. It takes every single person on your team to make properties run and to make us successful — whether that’s construction or our executive team. They really meld the mind; we talk at every level and we get to bring ideas to the table. That’s something I’ve learned and love about this company, and something that I was missing from other companies I’ve worked for. You don’t feel like a number here, you feel like your name and your voice matters. 

Team Member Spotlight: Heather Williams

Posted on by Nancy

The first time Heather Williams saw an Optima building, she was awestruck. A lifelong Arizona resident, Heather was fascinated by the hanging plants and Modernist architecture that was so different from anything else in the desert and was immediately intrigued. After doing some research, she found that the promises and values at Optima were something she wanted to be a part of. Heather joined our team in 2017 with the opening of the first tower at Optima Kierland Center. Fast-forward to 2020, Heather is now the General Manager at Optima Kierland Apartments and runs the entire property, orchestrating details both large and small (including providing a five-star resident experience and hosting some spectacular Super Bowl parties). We sat down with Heather to talk about her journey and how her experience at Optima has evolved since she first saw our buildings. 

Tell us a bit about your background and the role you play at Optima.

I’ve had a really varied background ranging from marketing to insurance to credit card processing, but they all encompassed high levels of customer service and creating a positive experience for the client. In my role as General Manager, I’ve had to become fluent in all parts of our business operations, so it’s been beneficial to pull from my experience in different industries. The role I’m in now at Optima gives me the opportunity to collaborate with different departments within our organization, so I’m constantly able to learn from some of the brightest minds and best problem solvers I’ve ever encountered. 

What drew you to Optima initially, and what’s kept you working there?

Everything about Optima speaks “exceptional”. I strive to give my best in everything I do and I’m so fulfilled at Optima because I know that all of my colleagues also give their best. When you get the opportunity to work with people who are solution-oriented, genuine and collaborative, a lot of barriers start to come down and you can achieve some pretty incredible things. We have a wealth of resources and communications tools at Optima, so it’s always easy to know what the company’s goals are and what we are trying to accomplish and it’s really inspiring to know you are a part of something bigger than yourself. 

How do you view the concept of community at Optima? How might it differ from other properties/buildings?

The attention to detail in Optima buildings is unparalleled. Everything about the way they are designed lends to creating an experience of living well and that has a huge impact on the way people interact with one another. When people choose Optima, they are choosing a lifestyle and we see a lot of connections with people formed as a result. The wealth of amenities in Optima communities inspire our residents to get out and use these spaces as an extension of their homes and they really get to know their neighbors as a result. We’ve seen so many friendships formed and even a wedding from the relationships people are able to make with one another here! 

Optima Kierland Apartments where Heather Williams is General Manager
Optima Kierland Apartments where Heather Williams is General Manager

Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you’ve done at Optima?

When making decisions, I always have one particular core value in mind – do the right thing even when it’s hard. In our industry, a lot of decisions are bottom-lined and based on budgets. We’re owner managed, so our decisions are not always financially-driven. Everyone at Optima just wants to do right by people. I know without a doubt that our goal on our Property Management team is to create the best possible experience for those who visit and live in our communities, so I try to always view the perspective of the person I’m working with and make the decision to do the right thing, even if that means it creates more work or is more challenging. 

I’m also really inspired by the concept that “we all create” and I feel that every day. I’ve seen ideas at Optima come from all corners and be implemented in record time. It’s a really empowering feeling to know I don’t just work for a company, I’m an active part of it and I can impact how we grow and move forward. 

Inside Our Team: Accounting

Posted on by Nancy

The backbone of our success at Optima is the way our team seamlessly communicates, collaborates and comes together. Back in February, we got to know our property management team, and today, we’ll dive into what makes our accounting team so fantastic. 

With accounting operating as “the language of business,” we rely on our accounting team to communicate crucial financial information both internally and with our stakeholders. Their ability to communicate through numbers, data and insights is crucial when we seek to build out strategic partnerships, make high-level decisions and continue operating seamlessly, efficiently and smartly. 

We couldn’t do what we do without the help of our accounting team — and they couldn’t do what they do without an internal accounting team that celebrates its own culture and values. Here’s what they had to say about working on the accounting team

When asked what makes the team work, Chrissy Battistella, Optima’s Controller, says “Compatible personalities and great leadership.” Aurelia Mustafa, a Property Accountant, second that, saying it’s “a balance blend of personalities and communication.”

As for what they love most about working on the accounting team? Battistella says, “The people. Each team member contributes equally to the team, we all lend a hand to one another when needed. There is always an open line of communication between all the team members and each with their coach.” Szilvia Springer, a Senior Staff Accountant, adds, “Everyone has clear responsibilities, there is no micromanagement. We know what and when to get done.”

With the team being so tight-knit, it’s only natural that they learn from one another on a daily basis. Battistella says what she learned from her coworkers is “patience and teamwork. It takes a lot as a coach to effectively manage my time helping each team member, but they are all patient and respectful of my time as I am of theirs.” Mustafa chimes in, sharing, “They are a sense of support though we work on entirely different projects.  Our weekly meetings allow our team to express ourselves speaking on projects we are working on and that sometimes lead to personal conversations in an organic way where we find ourselves exchanging opinions/experiences.”

With our holistic business model that encompasses architecture, development, general contracting, sales/brokerage, asset/property management, and shared services, each of our talented teams are part of what makes Optima great. Think you would be a good fit on the Optima team? Check out our current open positions to inquire about joining our team.

Inside Our Team: Construction

Posted on by Nancy

To fuel our vertically-integrated business model, Optima is composed of strong, multi-faceted teams that ensure an effective and efficient workflow throughout our projects. Ever since our inception, we have recognized the benefits of harnessing collaborative teams, and we’re not alone. According to Forbes, productive team environments are the new vision for successful and satisfying employment. Adaptability, trustworthiness and openness are key components in coordinating team actions and solving challenging problems. 

Now more than ever, teamwork is recognized as a critical part of successful work culture. Our construction team at Optima is no exception; the team is currently working on two buildings in Arizona, just wrapped up another project ahead of schedule and is growing in Illinois as we prepare for upcoming projects in the Chicago market.  

Construction at Whale Bay House, New Zealand
Construction at Whale Bay House, New Zealand

When asked about what makes their team amazing, here are some of the things our construction team members had to say:

“We understand what the needs of the job are and strive towards a common goal to get things done. If someone makes a mistake, they own the mistake and fix it themselves so they learn and grow from the experience.”

“We all pitch in and help one another. If one of us has a problem, we all have a problem and will work together to find an answer.”

“I love the team we have gathered; they are knowledgeable and willing to learn.”

“I absolutely have learned leaps and bounds! I found my passion. Similar to a child in a sugar shop, my brain is soaking up everything like a sponge! I smile just talking about decking, and vetting subs for new partnerships!”

With our holistic business model that encompasses architecture, development, general contracting, sales/brokerage, asset/property management, and shared services, each of our talented teams are part of what makes Optima great. Think you would be a good fit on the Optima team? Check out our current open positions to inquire about joining our team. 

 

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