Exploring Chicago’s Architectural Roots: The “Brick of Chicago” Tour

In a city celebrated for its architectural legacy, few elements are as enduring and evocative as the humble brick. It’s the material that literally built Chicago—layer by layer, block by block—and continues to tell stories of resilience, craftsmanship, and community. Enter the “Brick of Chicago” Tour, a captivating journey through the city’s neighborhoods that reexamines architecture not just as structure, but as cultural memory.

Led by Chicagoan Will Quam, a self-professed “brick enthusiast” and architectural educator, the “Brick of Chicago” Tour invites participants to walk through the city’s streets with fresh eyes. Quam’s passion for masonry is contagious; what begins as a lesson in material science becomes a deeper meditation on history, artistry, and the city’s ever-evolving identity. Whether it’s the bold polychrome patterns of terra cotta from the early 20th century or the subtle color variations in reclaimed Chicago Commons brick, the tour brings a tactile beauty to the urban landscape—one that many passersby might otherwise overlook.

@brickofchicago. A close up of green glazed bricks on N Western Avenue, Humboldt Park.

Chicago’s reputation as an architectural capital is often tied to its steel-frame skyscrapers, Prairie School residences, and Modernist icons. But the “Brick of Chicago” Tour shifts the spotlight to the more granular, often unsung artistry of masonry. Along the way, participants learn about the origins of the clay, the evolution of kiln technology, and the cultural forces that shaped the look and feel of entire neighborhoods.

For residents of Optima Lakeview® and Optima Signature®, the tour offers more than a historical curiosity—it’s a reminder of how texture and materiality continue to shape life in Chicago today. Optima’s own design ethos, while rooted in modernism, shares a reverence for the expressive power of building materials. While Optima’s architecture often emphasizes glass, steel, and lush greenery, it exists in dialogue with the historic palette of the city—recognizing that innovation thrives when it honors context.

At Optima Lakeview®, residents live in a neighborhood that wears its brickwork proudly. From the traditional greystone flats to the repurposed industrial buildings, Lakeview tells a story of layered time—one that pairs seamlessly with Optima’s forward-thinking design. Just blocks away, the tour explores how the city’s historic brickyards contributed to the reddish hue that still defines many of the area’s façades.

Meanwhile, in Streeterville, Optima Signature® rises as a beacon of contemporary living—soaring glass, sweeping views, and cutting-edge amenities. And yet, even here, surrounded by the gleaming skyline, the surrounding architecture pays tribute to the city’s brick heritage. From the nearby Water Tower’s limestone resilience to the classic façades of Northwestern’s law school buildings, the balance between old and new remains a defining Chicago principle.

In a sense, the “Brick of Chicago” Tour isn’t just about buildings. It’s about seeing. It’s about developing an eye for detail, an appreciation for labor, and a love for the quiet stories embedded in walls. For Optima residents—many of whom are drawn to design, urban living, and a sense of place—it’s the perfect way to deepen their connection to the city they call home.

Chicago’s bricks may be fixed in place, but the stories they tell are alive, vibrant, and endlessly revealing. Whether you’re a longtime architecture buff or a curious city dweller, this tour proves that sometimes, the most fascinating views aren’t up in the skyline—but right there at eye level.

About the Walking Tours
The Brick of Chicago walking tours are immersive, neighborhood-specific explorations that invite participants to see familiar streets through a new lens. Led by founder Will Quam, each tour focuses on the rich variety of brickwork, revealing how materials, patterns, and colors tell the story of Chicago’s development.

Tour options rotate seasonally and include neighborhoods like Lakeview, Logan Square, Wicker Park, and the West Side, each offering its own architectural character. Whether you’re marveling at a row of glazed brick apartments from the 1920s or decoding the subtle shifts in color across a century-old façade, you’ll come away with a newfound appreciation for the artistry hidden in plain sight.

Tours are typically 90 minutes to two hours long, with easy walking routes designed for all levels of curiosity and mobility. Dates and locations vary throughout the spring, summer, and fall, and tickets can be reserved in advance through the Brick of Chicago website.

The Timeless Charm of the Scottsdale ArtWalk

In the heart of Old Town Scottsdale, where desert skies glow golden and creativity thrives on every corner, a cherished tradition unfolds each Thursday evening: the Scottsdale ArtWalk. From 7:00 to 9:00 PM, galleries along Main Street and Marshall Way open their doors for a weekly celebration of art, music, conversation, and community. Known as “America’s original ArtWalk,” this longstanding event offers more than just an opportunity to browse—it offers a way to truly engage with the cultural soul of the city.

For residents of nearby Optima® communities—Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®—ArtWalk isn’t just a once-in-a-while outing. It’s an extension of home, one of the many ways in which living at Optima means being seamlessly connected to Scottsdale’s dynamic arts and culture scene.

This free and open-to-the-public event invites residents and visitors alike to stroll through the galleries that line Main Street and Marshall Way, many of which open their doors with special exhibitions, artist receptions, live music, and refreshments. The ambiance is casual yet electric, as art lovers mingle with painters, sculptors, and photographers, all against a backdrop of palm trees, desert skies, and glowing streetlamps.

Scottsdale ArtWalk Facebook

A Tradition of Creativity
First launched in 1975 by the Scottsdale Gallery Association and the City of Scottsdale, the ArtWalk was envisioned as a way to make the city’s growing art scene more accessible. It quickly became a cultural cornerstone, drawing not only collectors but also families, tourists, and curious passersby. Today, it remains one of the longest-running weekly art events in the country—proof of Scottsdale’s deep-rooted commitment to the arts.

Each Thursday offers something new. Galleries rotate exhibits often, spotlighting everything from contemporary desert landscapes to Native American crafts, Western bronze sculptures to avant-garde installations. This ever-changing mix ensures that no two ArtWalks feel quite the same.

The Scene and the Setting
The Scottsdale Arts District itself is a draw, boasting some of the most respected galleries in the Southwest. Whether you’re stepping into the serene world of landscape painting at Bonner David Galleries or discovering bold mixed-media pieces at Wilde Meyer, the district offers a curated range of visual experiences. Bronze statues line the sidewalks, local musicians set the mood with acoustic guitar or jazz saxophone, and horse-drawn carriages sometimes pass by, adding a romantic, nostalgic note.

Visitors can pause for a glass of wine at one of the nearby tasting rooms or enjoy dinner at a local favorite like The Mission or Café Monarch before or after their walk. The ArtWalk isn’t just about viewing art—it’s about savoring an evening out in one of the most charming corners of the city.

A Cultural Hub for All
Part of what makes the Scottsdale ArtWalk so special is its inclusive spirit. While it certainly attracts collectors and connoisseurs, it just as warmly welcomes those who simply enjoy the act of looking. Kids point excitedly at sculptures, couples linger in doorways, and solo strollers find inspiration in quiet corners. For all who attend, it’s an effortless midweek outing—one that blends the sophistication of a gallery visit with the laid-back joy of a desert evening walk.

Plan Your Visit
Whether you’re an art enthusiast or just looking to do something different on a Thursday night, the Scottsdale ArtWalk offers an experience that’s both timeless and fresh. The galleries are open year-round, and while every week is special, the Scottsdale Gallery Association also organizes themed “Gold Palette ArtWalks” several times a year, featuring added attractions like live painting, food samplings, or cultural performances.

In a city that honors its history while embracing innovation, the Scottsdale ArtWalk is a perfect expression of that spirit—where art meets air, and everyone’s invited to take it all in.

Celebrating Independence Day in Wilmette: A Beloved Summer Tradition

Every summer, the Village of Wilmette transforms into a hub of red, white, and blue as families, friends, and neighbors come together to celebrate the Fourth of July. This year promises another unforgettable Independence Day, packed with the traditions locals treasure—plus a few fresh surprises that keep the festivities vibrant and new.

And for residents of Optima Verdana®, there’s perhaps no better place to be. Located in the heart of downtown Wilmette, Optima Verdana® places its community right at the center of the celebration. Just steps from the parade route and minutes from the lakefront, residents can soak in the sights and sounds of the holiday without ever needing to search for parking—or even leave their block.

Wilmette Park Instagram

July 3: Music, Food, and Fireworks at Gillson Park
Wilmette kicks off the holiday early on Thursday, July 3, with its signature celebration at Gillson Park. Nestled along the Lake Michigan shoreline, this scenic park becomes the heart of the festivities, offering panoramic views and a warm, community feel that defines Wilmette’s character. First up is the Yankee Doodle Dash 5K, which kicks off at 8:00 a.m. Organized by the Wilmette Park District, this festive run welcomes participants of all ages—many donning patriotic gear—as they race along the scenic lakefront. It’s a lively way to start the day, whether you’re chasing a personal best or cheering from the sidelines.

In the afternoon, families can cool off and keep the fun going at the Star Spangled Splash, taking place from 1:00 to 3:00 p.m. at Centennial Park. This kid-friendly event features carnival games, face painting, a bounce house, and a one-of-a-kind confetti “fireworks” show—making it the perfect post-parade destination for younger residents and families looking to extend the celebration.

The evening begins with live music on the main stage, featuring performances by local favorites and regional acts that keep the crowd dancing. Food trucks and vendors will be on-site, serving everything from Chicago-style hot dogs and gourmet tacos to lemonade and kettle corn—making it easy to turn the celebration into a full-fledged picnic under the stars.

As the sun sets, the excitement builds. At approximately 9:30 p.m., the much-anticipated fireworks show lights up the night sky. Set to a soundtrack of patriotic tunes, the display bursts over Lake Michigan in a breathtaking crescendo of color and sound. For many, it’s the emotional high point of the holiday—one that brings generations together on blankets and lawn chairs, eyes skyward in awe.

More Than a Celebration—A Sense of Belonging
What makes Wilmette’s Fourth of July celebrations so special isn’t just the fireworks or the festivities. It’s the sense of belonging that radiates throughout the community. Whether you’re a long-time resident or new to the neighborhood, it’s a time to connect—to chat with someone you haven’t seen in a while, to introduce your kids to old friends, and to share the joy of summer’s most iconic holiday.

And for the Optima Verdana® community, that connection is part of daily life—rooted in a design that brings people together and surrounded by the vibrant charm of downtown Wilmette.

Tips for a Great Experience

  • Arrive early at Gillson Park to snag a good spot—parking fills quickly and the best lawn areas go fast.
  • Bring layers for the fireworks: Lake Michigan breezes can turn cool after sunset.
    Bike or walk if possible—especially for the parade. Streets will be closed, and foot traffic will be heavy.
    Support local vendors and performers—many are fellow Wilmette residents and small businesses.

As summer unfolds across the North Shore, Wilmette’s Fourth of July celebrations offer a joyful anchor point: a chance to pause, to celebrate, and to revel in the shared rhythms of community life. Whether you’re clapping along at the parade, savoring lakefront fireworks, or greeting neighbors from your balcony at Optima Verdana®, one thing is certain: this Independence Day, you’re exactly where you want to be. For more info and to see the event schedule, visit the Wilmette Park District website here.

Championing Local Legacy: The Ouilmette Foundation’s Role in Wilmette

In the heart of Wilmette, where tree-lined streets meet the quiet beauty of Lake Michigan, the Ouilmette Foundation for the Parks stands as a steward of local history, community enrichment, and civic engagement. Named for Archange Ouilmette—the woman whose land sale helped shape the region—the Foundation connects residents to the people, places, and stories that define this North Shore village. For those who call Optima Verdana® home, the Foundation represents an inspiring example of how deeply rooted community investment can elevate daily life.

Preserving the Past, Investing in the Future
Established to support the Wilmette Park District through fundraising, programming, and community engagement, the Ouilmette Foundation ensures that public spaces and park facilities continue to thrive for generations to come. The organization works behind the scenes to fund special projects, improvements, and recreational opportunities that may fall outside the district’s standard operating budget—enhancing the quality of life for residents of all ages.

From playground renovations and native plant gardens to support for community-wide events, the Foundation plays a critical role in nurturing Wilmette’s natural and cultural landscape. These projects don’t just improve aesthetics—they foster connection. Whether it’s a tot’s first swing ride at Mallinckrodt Park or a concert in Gillson Park with neighbors under the stars, the Foundation helps make these shared moments possible.

The Wallace Bowl. Credit: Ouilmette Foundation Instagram; photo from The North Shore Record.

A Signature Commitment to Community
One of the Foundation’s most visible contributions is its support of beloved community events, such as Summerfest, Concerts in the Park, and Movies on the Green. These free, family-friendly gatherings offer Wilmette residents a chance to come together and celebrate what makes their village special—whether it’s an evening of live music, outdoor cinema, or a stroll through a local art fair.

These experiences echo the same spirit found in Optima® communities: thoughtful design paired with a strong sense of place. Just as Optima Verdana® was conceived with integrated green spaces and resident wellness in mind, the Ouilmette Foundation invests in environments that bring people outdoors, into community, and into closer relationship with their surroundings.

Honoring Heritage with a Modern Lens
The Foundation’s name pays homage to Archange Ouilmette, a trailblazing woman of Potawatomi and French Canadian heritage whose 1829 land sale became part of what is now Wilmette. Her legacy serves as a bridge between the village’s indigenous roots and its continued evolution. By drawing from this history, the Foundation not only grounds its work in heritage but also opens doors to more inclusive storytelling and place-making.

A Shared Vision of Vibrant Living
At Optima®, we recognize that architecture alone doesn’t build community—people do. Organizations like the Ouilmette Foundation are a vital part of the social and civic infrastructure that makes neighborhoods like Wilmette feel like home. Their mission to elevate public space, preserve local character, and create moments of joy aligns closely with our own vision of vibrant, engaged living.

As Wilmette continues to grow and evolve, the Ouilmette Foundation ensures that its unique identity is not only preserved—but amplified. For residents of Optima Verdana® and neighbors across the village, this means more than enhanced parks and events—it means belonging to a community where care, culture, and connection are always in season.

 

Experience the Sound of Summer at the 2025 Winnetka Music Festival

This June 20–21, downtown Winnetka transforms into a vibrant hub of music and community as the Winnetka Music Festival returns for its ninth year. Situated along Chicago’s North Shore, this boutique festival offers an impressive lineup of artists across four stages, creating an intimate yet electrifying atmosphere for music lovers of all ages. For residents of Optima Verdana®, the excitement is quite literally in their own back yard—offering unparalleled access to the rhythm, energy, and charm of this beloved local tradition.

A Stellar Lineup
The 2025 festival boasts an eclectic mix of genres, featuring headliners like The Revivalists, Cold War Kids, and Natasha Bedingfield. Attendees can also look forward to performances by Pete Yorn, Cracker, Eggy, Winnetka Bowling League, and emerging talents such as Grace Enger and Carter Faith. With over 30 acts scheduled, the festival promises a rich tapestry of sounds and styles. 

@winnetkamusicfest @joshdruding

Festival Highlights

  • Main Stage Performances: Experience high-energy sets from renowned artists, with The Revivalists closing Friday night and Cold War Kids headlining Saturday.
  • Diverse Stages: Beyond the main stage, explore performances at the Lincoln Stage, Chapel Stage, and a dedicated Family Stage, each offering unique musical experiences.
  • Family-Friendly Activities: Saturday morning features free programming for families, including interactive music sessions and performances tailored for younger audiences.
  • Culinary Delights: Savor a variety of food and drink options from local vendors, including a dedicated wine bar oasis, enhancing the festival’s community feel.

Tickets and Accessibility
Tickets are available for purchase through the festival’s official website, with options ranging from single-day passes to VIP experiences that include exclusive viewing areas and amenities. The festival’s location in downtown Winnetka is easily accessible, making it a convenient getaway for both locals and visitors. 

Join the Celebration
Whether you’re a longtime fan or a first-time attendee, the Winnetka Music Festival offers a unique opportunity to enjoy world-class music in a welcoming, community-oriented setting. Mark your calendar for June 20–21 and be part of this unforgettable summer experience.For more information and to purchase tickets, visit the Festival website.

The Rise of ‘Blue Space’ Living: How Water Features Support Mental Wellness at Optima®

In an increasingly urbanized world, our craving for serenity, balance, and wellness has never been more urgent. While access to green spaces—parks, gardens, and trails—has long been championed for its benefits to physical and mental health, a growing body of research is shining a light on the equally powerful concept of “blue space” living. Defined as visible water in landscapes—oceans, lakes, rivers, pools, fountains, and even rain—blue space is emerging as an essential element of well-being. At Optima®, this understanding is central to how we design our communities: with water not just as an amenity, but as an experience that nourishes the body and soothes the mind.

The Science Behind Blue Space
Studies show that being near water can reduce stress, lower heart rates, and increase feelings of calm. The sight, sound, and feel of water triggers a parasympathetic nervous system response—the part of our brain that helps us relax. Psychologist Dr. Wallace J. Nichols, author of Blue Mind, suggests that proximity to water can elevate mood, enhance creativity, and even improve sleep.

For residents of Optima® communities, these benefits aren’t abstract—they are woven into daily life.

Pools as Places of Presence
Every Optima® community features thoughtful aquatic design that enhances wellness and connection to the environment. At Optima Kierland Apartments®, Optima McDowell Mountain®,  and Optima Lakeview®, expansive outdoor pools offer residents a tranquil escape under open skies. Optima Signature® and Optima Sonoran Village® also have outdoor pools, and further elevate the experience with elegant indoor pools designed for year-round use. And Optima Verdana® offers the best of both worlds with seamlessly integrated indoor and outdoor swimming areas. These are more than just recreational amenities—they’re restorative sanctuaries designed to nourish both body and mind.

Swimming, for instance, is a unique physical activity that combines cardio with mindfulness. The rhythmic motion and sound of water help focus the mind and reduce intrusive thoughts. For those who don’t swim, simply sitting poolside offers a sensory pause—a chance to be present and grounded.

 

Serene rooftop pool with spectacular mountain views at Optima McDowell Mountain®

The Power of a View
Optima® communities are often located in prime areas with visual access to lakes, rivers, or carefully landscaped water features. At Optima Signature® in Chicago, residents can gaze out toward the dynamic movement of the Chicago River, while at Optima Sonoran Village®, the intricate system of pools, fountains, and reflecting ponds creates a lush oasis in the heart of Scottsdale.

These visual touchpoints act as anchors of calm. Research from the University of Exeter found that people living within sight of blue spaces reported significantly lower levels of psychological distress. Even a framed view of water from a balcony or floor-to-ceiling window can create a restorative effect, lowering cortisol levels and offering moments of visual meditation throughout the day.

Designing for the Senses
The impact of blue space is not just visual—it’s multisensory. Optima® communities integrate cascading fountains, tranquil reflecting pools, and landscaped water elements that enhance ambient sound and thermal comfort. These features create natural white noise, masking the hum of urban life and inviting a deeper sense of retreat. Coupled with lush plantings, breeze corridors, and shaded seating areas, the result is an immersive environment that supports holistic wellness.

Blue Space, Vibrant Living
At Optima®, our philosophy is rooted in the belief that architecture should elevate everyday living. This means creating environments that are not only beautiful and functional but emotionally resonant. As the world embraces the benefits of blue space, we’re proud to be at the forefront of this movement—designing residences where water becomes a daily encounter with tranquility.

In communities that pulse with energy yet hold space for stillness, blue space living isn’t a luxury—it’s a lifeline. Whether it’s the hush of a morning swim, the shimmer of sunset over water, or the simple pleasure of looking out at a reflecting pool from your living room, Optima® residents experience firsthand the wellness that flows from a life lived near water.

 

Lakeside Cafés: Savoring Chicago’s Lakeview Neighborhood, One Sip at a Time

Chicago’s Lakeview neighborhood, home to Optima Lakeview®,  is a community that lives up to its name—bordered by Lake Michigan to the east, the area hums with the easy rhythm of lakeside living. From early morning jogs along the lakefront path to breezy bike rides past Belmont Harbor, Lakeview residents enjoy daily access to one of the city’s most treasured natural assets. But the lake isn’t just a backdrop for recreation—it’s also an inspiration for a thriving café culture that embraces connection, calm, and community.

In Lakeview, a new kind of café experience emerges. These aren’t just places to grab a coffee and go. They’re sun-dappled spots where lake views and fresh air are part of the menu. Whether you’re sipping a cold brew after a swim, meeting a friend for a lakeside brunch, or setting up your laptop for a work session with a breeze off the water, Lakeview’s cafés offer a slower, more restorative pace that reflects the neighborhood’s unique blend of urban energy and lakeshore serenity.

Dollop Coffee Co. Instagram

Coffee with a View
At the heart of this café culture is proximity. Within just a few blocks of the lakefront, you’ll find a host of locally owned coffee shops and bakeries offering outdoor seating and menus designed to be enjoyed al fresco. Take Dollop Coffee Co., for example. With its cozy atmosphere and reliable pour-over, it’s a favorite among locals looking to caffeinate before heading toward the lake path. A few blocks south, Heritage Bikes & Coffee offers not only meticulously brewed espresso but a Scandinavian-minimalist ambiance that matches the crisp lake air.

Then there’s the newly popular Wrigleyville oasis, Big Shoulders Coffee, which caters to early risers who stroll the lake in the morning light, and serves up the city’s quintessential no-nonsense coffee with a side of neighborly warmth.

Brunch Beneath the Sky
Brunch is practically a ritual in Lakeview, and few experiences rival dining outdoors within walking distance of the lake. Spots like Coda di Volpe and Wilde Bar & Restaurant extend their patios in the warmer months, offering fresh-squeezed juices, eggy delights, and craft cocktails just steps from the lake breeze. And for those who prefer a more casual bite, the Lakefront Trail itself is dotted with seasonal stands and café trucks—perfect for a breakfast sandwich or smoothie before you head to the beach.

For a truly lakeside experience, the Dock at Montrose Beach is a hidden gem. Though technically nudging the Uptown border, its open-air setup, beachside seating, and surprisingly robust coffee game make it a destination for Lakeview residents. You can sip your latte with your feet in the sand and watch the sailboats drift by.

Cafés as Community Anchors
What makes Lakeview’s café scene so special isn’t just the quality of the coffee or the proximity to Lake Michigan—it’s the sense of place. These cafés double as neighborhood living rooms, where baristas know your name and the day’s rhythm slows to the pace of a paddleboarder on the water. Many of these establishments support local artists, host poetry nights, or offer open Wi-Fi to foster an environment where work, play, and relaxation seamlessly coexist.

As more people seek neighborhoods that offer both vitality and retreat, Lakeview’s lakeside café culture stands out as a model of balance. Here, the simple act of enjoying a coffee becomes something larger—a celebration of environment, community, and quality of life.

So whether you’re a longtime resident or just passing through, pull up a chair, feel the breeze roll in off Lake Michigan, and let Lakeview’s lakeside cafés remind you how good it is to slow down and savor.

 

Lace Up for the North Shore Classic: A Summer Tradition Returns

As summer begins to warm the waters of Lake Michigan, one of the North Shore’s most beloved racing events is gearing up for another exhilarating season. The annual North Shore Classic, scheduled for Sunday, June 1, 2025, is a celebration of community, wellness, and scenic running that brings athletes of all levels together. For residents of Optima Verdana®, this race offers a perfect opportunity to get active, connect with neighbors, and experience the vibrant energy of Highland Park.

A Race with Heart and History
The North Shore Classic is one of Chicagoland’s premier summer racing events, offering both a USATF-certified half marathon and a 5K course. With decades of tradition behind it, the race has become a staple for seasoned runners and beginners alike. Whether you’re training for a marathon or simply enjoy walking or running through picturesque neighborhoods and tree-lined streets, the North Shore Classic offers an inclusive, festive atmosphere.

The half marathon route is thoughtfully designed, guiding runners through Highland Park’s charming downtown, quiet residential areas, and lakefront roads, delivering plenty of scenic views and enthusiastic local support along the way. For those seeking a shorter challenge, the 5K course provides a fun and approachable option, making the event ideal for friends, families, and community groups.

North Shore Classic Instagram

Community and Celebration at the Core
Beyond the finish line, the North Shore Classic is known for its robust post-race festivities. Participants and spectators alike can enjoy the lively Race Village in downtown Highland Park, featuring music, vendor booths, giveaways, and refreshments. From locally roasted coffee to snacks and hydration options, the post-race experience celebrates more than athleticism—it highlights the shared joy of achievement and togetherness.

This year’s race is again presented by the Highland Park Community Foundation, and a portion of proceeds will support the Foundation’s local grantmaking, underscoring the event’s deep ties to the local community. It’s not just about crossing the finish line; it’s about making a meaningful impact and giving back to the community we call home.

Race Day Details and Registration
The race kicks off on Sunday, June 2, with the half marathon starting at 7:00 a.m., followed by the 5K at 7:30 a.m. Runners can pick up their race packets in advance or on race day, and every registered participant will receive a commemorative race shirt and finisher medal.

Interested runners can register directly through the official website: northshoreclassic.com. Early registration is encouraged, as the race has seen growing participation in recent years.

Optima® Residents: Hit Your Stride
For residents of Optima Verdana®, the North Shore Classic offers the ideal blend of fitness, social connection, and support for local causes—all values that align with the active and engaged lifestyle found in our communities. Whether you’re running your first 5K or looking to set a personal best in the half marathon, the event is a fun and rewarding way to engage with the broader Highland Park community.

Even if you’re not running, the North Shore Classic is well worth attending to cheer on your neighbors, enjoy the festivities, and soak up the collective energy of one of the North Shore’s signature events. So mark your calendar, lace up your running shoes, and get ready for a classic start to the summer.

Memorial Day Weekend at Arizona Boardwalk

For Optima® residents in Scottsdale, Memorial Day weekend offers the perfect opportunity to unwind, explore, and enjoy the vibrant experiences just beyond your doorstep. One standout destination? Arizona Boardwalk—an immersive entertainment complex located at the gateway to the Talking Stick Entertainment District. Whether you’re looking for family-friendly fun, interactive exhibits, or simply a change of pace for the long weekend, Arizona Boardwalk delivers it all.

A One-Stop Destination for Discovery
Situated just a short drive from Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, Arizona Boardwalk is home to a variety of attractions that are as educational as they are entertaining. With indoor and outdoor experiences, the venue makes a great choice no matter the weather.

Lemon Shark at the OdySea Aquarium. Credit: Andy Blackledge on Flickr Creative Commons. Licensed under CC BY 2.0 Deed.

Headlining the lineup is the OdySea Aquarium, the largest in the Southwest, where you can explore over 370 species of marine life. The aquarium’s innovative exhibits—like the rotating “Living Sea” carousel and deep-sea touch pools—captivate visitors of all ages. If you’re looking for a cool (literally!) way to spend part of your holiday weekend, this is an ideal choice.

Adjacent to the aquarium is Butterfly Wonderland, the largest butterfly conservatory in the country. Step into a rainforest habitat filled with thousands of butterflies fluttering freely among lush tropical plants. It’s a serene and beautiful experience, perfect for nature lovers or anyone looking to slow down and soak in the wonder of the natural world.

Fun for All Ages
For families with children, Pangaea: Land of the Dinosaurs offers an exciting journey back in time. With animatronic dinosaurs, educational exhibits, and hands-on activities, it’s an engaging way to ignite kids’ imaginations.

Other exciting options include Cyber Quest, a high-energy arcade that emphasizes non-violent games and family-friendly fun, and Laser + Mirror Maze, where quick reflexes and a sense of adventure are rewarded in a labyrinth of lights and illusions.

Dining and Relaxation
After working up an appetite, Arizona Boardwalk also offers several dining options. Grab a handcrafted burger or artisan pizza, indulge in sweet treats like gourmet ice cream, or sit down for a refreshing cocktail. Many eateries feature outdoor patios—perfect for soaking up the Arizona sun while enjoying a leisurely lunch.

The venue is also well-designed for strolling, with shaded walkways, open-air plazas, and water features that create a relaxed, resort-like atmosphere. Over Memorial Day weekend, look for pop-up vendors, live music, and holiday-themed events that bring extra energy and excitement to the Boardwalk.

Easy Access, Effortless Fun
Arizona Boardwalk is easily accessible and offers free parking, making it a stress-free outing for Optima® residents. Whether you’re planning a family excursion, a romantic afternoon, or a solo adventure, it’s a convenient and captivating way to make the most of your long weekend.

A Celebration of Curiosity and Connection
At Optima®, we believe that a vibrant lifestyle includes not just beautiful places to live, but opportunities to explore, learn, and connect. Arizona Boardwalk embodies that spirit. With its eclectic mix of attractions, cultural experiences, and fun-filled programming, it’s the kind of destination that invites you to stay curious, stay active, and make lasting memories.

This Memorial Day weekend, why not take a short trip to a place where adventure, discovery, and relaxation come together? Arizona Boardwalk is ready to welcome you. Visit their website to make your plans!.

Wellderliness and the Optima® Lifestyle: Aging Vibrantly by Design

At Optima®, our communities are built around more than architecture—they’re built around people. From thoughtfully integrated green spaces to fitness-focused amenities, the Optima® lifestyle supports wellbeing at every age. It’s no surprise, then, that a rising wellness philosophy known as wellderliness aligns so naturally with how our residents live, thrive, and grow.

The term “wellderliness” merges two powerful ideas: wellness and elderliness. Rather than viewing aging through the narrow lens of decline, wellderliness reframes it as an active, vibrant, and dynamic phase of life. It prioritizes lifelong curiosity, emotional connection, movement, creativity, and purpose—all values that resonate deeply within Optima® communities.

Living Well, Wherever You Are in Life
Whether in our Scottsdale or Chicago communities, every Optima® property is designed to remove barriers and create opportunities for wellness to flourish. Wellderliness isn’t a program or a product—it’s a mindset. And at Optima®, that mindset is built into the very fabric of daily life.

Residents at Optima Verdana® gather regularly to play canasta.

Residents enjoy easy access to world-class fitness centers, yoga studios, indoor and outdoor pools, walking paths, and curated social programming—all contributing to the active lifestyles that wellderliness encourages. Movement isn’t just for youth; it’s a lifelong companion to mental clarity, mood regulation, and physical strength. The design of Optima® buildings invites motion, whether it’s a walk along the verdant landscaped terraces or a swim in the rooftop pool with skyline views.

Social Wellness and Connection
One of the pillars of wellderliness is meaningful social connection. Studies show that staying socially engaged is as vital to longevity as diet and exercise. At Optima®, that principle is supported through warm, integrated communities that promote daily interaction. From resident-organized book clubs to spontaneous chats over morning coffee in the lounge, opportunities to connect are woven into the architecture.

Many residents form friendships through shared spaces—like pickleball courts, fitness classes, or community events—and these relationships evolve into informal support systems. That’s wellderliness in action: community fostering vitality.

Spaces that Nurture Purpose and Creativity
Purposeful living is another essential part of wellderliness. Whether that’s learning a new skill, giving back, or pursuing creative expression, the freedom to explore is critical. Optima®’s expansive amenity offerings, from multipurpose rooms to serene garden courtyards, give residents the space to read, create, volunteer, or simply reflect. Residents who find purpose in art, music, or mentoring younger neighbors often say that these outlets are what keep them feeling fully alive.

Wellderliness also embraces beauty and nature as necessary to wellbeing. The biophilic design of Optima® communities—featuring vertical landscaping, abundant natural light, and carefully curated art—helps residents feel at ease and inspired in their surroundings. Simply put, Optima® makes it easy to fall in love with where you live, every single day.

The Path Forward
As society rethinks aging, the concept of wellderliness is leading the way. It offers a hopeful, joyful perspective on what’s possible at every stage of life. At Optima®, we’ve always believed that design has the power to elevate how we live. With spaces that celebrate wellness, beauty, and connection, our communities are the perfect setting for residents to embrace the principles of wellderliness—and to age not just gracefully, but vibrantly.

person name goes here

Maintenance Supervisor

Glencoe, IL





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