“Tenants in luxury multifamily properties are looking for experiential amenities that fit changing lifestyles, or which support and reinforce personal values, according to two executives who specialize in designing unique amenities for these properties. Randy Fifield is chairwoman of Fifield Realty, overseeing design, marketing and execution of Fifield apartment projects in Chicago and for Century West Partners in Los Angeles, both of which have 3,000 apartment units in development. Tara Hovey, president and COO of Optima, has led the capitalization and financing of more than $1 billion in real estate, including construction financing for new developments, recapitalizations and building dispositions.”
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