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A Brief History of the Streamline Moderne Movement

At Optima, we have a deep appreciation for architectural movements that have shaped our surroundings. Today, we’re taking a closer look at Streamline Moderne, an influential style born from the Art Deco movement, celebrated for its embodiment of speed, efficiency, and the modern era.

Origins of Streamline Moderne

Emerging in the 1930s, Streamline Moderne was a testament to the rapidly evolving technological landscape of the time. Influenced by aerodynamic design and born from the advancements in transportation and manufacturing, the movement represented a shift from the ornamental flourishes of Art Deco to a sleeker, more functional aesthetic. It mirrored the streamlined shapes of airplanes, ships, and automobiles, encapsulating the era’s romance with speed and progress.

Los Angeles’ Pan-Pacific Auditorium, Plummer, Wurdeman and Becket, 1935, Photo from Floyd B. Bariscale
Los Angeles’ Pan-Pacific Auditorium, Plummer, Wurdeman and Becket, 1935, Photo from Floyd B. Bariscale. CC BY-NC 2.0 Deed

Architects and designers, inspired by the sleek, aerodynamic lines of the modern machine age, began incorporating these elements into buildings, household appliances, and even consumer products. This shift marked a distinct move towards simplicity and efficiency, a response to the economic constraints of the Great Depression.

Streamline Moderne in Architecture

The Streamline Moderne movement left a profound impact with several notable examples still celebrated today. Among these, the Pan-Pacific Auditorium in Los Angeles stands out with its sweeping, streamlined façade and stylized pylons, epitomizing the movement’s love for fluidity and motion.

The slew of Streamline Moderne hotels living on Miami’s Ocean Drive, Photo from State Archives of Florida

Another classic example is the Coca-Cola Building in Los Angeles. Its curved corners, elongated horizontal lines, and nautical elements like porthole windows perfectly illustrate Streamline Moderne’s aesthetic principles. These structures not only embodied the technological advancement of the era but also represented a desire for a design that was both functional and visually appealing.

In Miami, the Streamline Moderne movement found particularly fertile ground, with Ocean Drive hotels showcasing the style’s quintessential features. The smooth curves, chrome accents, and pastel colors of these buildings have become synonymous with Miami’s diverse architectural identity, drawing visitors and architecture enthusiasts from around the world.

Today, these structures stand as elegant reminders of an era captivated by the future. In Streamline Moderne, we find a celebration of simplicity, functionality, and beauty – principles that resonate with our approach at Optima. Streamline Moderne is a testament to design’s power in shaping not just buildings, but the character of entire cities and the imagination of generations to come.

John Lautner’s Journey Through Space and Form

At Optima®, we are always delighted to showcase the works of Modernist architects who have made waves in the field. One such architect, whose innovative designs and extraordinary imagination have left a lasting impression, is John Lautner. Today, we’ll explore the unique characteristics of Lautner’s architectural style, highlighting his inspirations and the significance of his contributions to the field.

John Lautner (1911-1994), born in Marquette, MI, had a distinctive style that was shaped by his early apprenticeship under the legendary Frank Lloyd Wright, as well as by his own profound interest in engineering, organic architecture, and the natural world. Lautner’s designs are characterized by their seamless integration with the environment, imaginative use of materials, and bold, sculptural forms.

One of the fundamental aspects of Lautner’s architectural style was his ability to harmoniously blend his structures with their surrounding landscape. Drawing inspiration from Wright’s organic architecture principles, Lautner believed that buildings should not only respect their natural environment but also enhance it. His designs often feature extensive use of glass, allowing for unobstructed views and creating a synchronicity between the interior and exterior spaces.

His fascination with engineering and materiality allowed him to push the boundaries of conventional architectural design. He frequently employed innovative construction techniques, such as the use of cantilevers, to create seemingly gravity-defying spaces. Additionally, Lautner’s designs often incorporated a diverse range of materials, including concrete, steel, and timber, as well as experimental materials like sprayed-on concrete (gunite).

One of Lautner’s most notable projects showcasing his innovative use of materials is the Chemosphere (1960), a futuristic octagonal house perched atop a single concrete column in the Hollywood Hills. The house appears to float above the landscape, demonstrating Lautner’s ability to create a sense of weightlessness and otherworldly charm.

Lautner’s architectural style is characterized by a sense of spatial fluidity, as he sought to create open, flowing interiors that defied conventional notions of rooms and boundaries. His designs often feature sweeping curves and dramatic angles, resulting in dynamic, visually captivating spaces.

The Elrod House (1968) in Palm Springs, for example, demonstrates Lautner’s mastery of spatial fluidity. With its iconic conical roof and open-plan living spaces, the house appears to grow organically from the rocky landscape. This seamless connection between interior and exterior spaces is further emphasized by the use of retractable glass walls, which allow the residents to fully experience the surrounding desert environment. Also, did we mention that the Elrod House was featured in the 1971 James Bond film, Diamonds Are Forever?

While Lautner’s architectural style was undoubtedly influenced by his time spent working under Wright, his experiences working with other luminary architects like Richard Neutra and Rudolph Schindler helped him shape a unique vision and dedication to experimentation.

We take immense pleasure in celebrating the contributions of Modernist architects like John Lautner, whose groundbreaking designs continue to inspire and captivate. His iconic structures stand as testaments to the power of imagination and the importance of embracing the ever-evolving landscape of design.

George Frederick Keck: How A Modernist Master Shaped the Chicago Skyline

Chicago has long been a hotbed for Modernist architecture, with the likes of Ludwig Mies van der Rohe, Frank Lloyd Wright, and Walter Gropius all calling the city home at various points in their careers. At Optima®, we are always delighted to showcase the groundbreaking work of Modernist architects who have left an indelible mark on our urban landscape. Today, we are opening the aperture to focus on George Fred Keck, an architect whose innovative designs and pioneering spirit greatly influenced the development of modern architecture in Chicago and beyond.

Born in 1895 in Watertown, Wisconsin, George Fred Keck was destined to become a trailblazer in the world of Modernist architecture. After studying at the University of Illinois at Urbana-Champaign, Keck established his own firm with his brother William in 1926 — Keck & Keck. The siblings’ shared passion for Modernism and sustainability led them to create designs that were both environmentally-conscious and ahead of their time.

Keck-Gottschalk-Keck Apartments. Photo: Ryerson & Burnham Archives Archival Image Collection

Keck’s most famous work is undoubtedly the House of Tomorrow, a groundbreaking design he created for the 1933 Chicago World’s Fair, also known as the Century of Progress Exposition. The house showcased innovative ideas such as floor-to-ceiling glass walls, central air conditioning, and even an attached garage with an electric door opener. These cutting-edge features not only made the House of Tomorrow a sensation at the fair, but also laid the groundwork for the modern home as we know it today. 

With Keck’s commitment to sustainable design came a fascination with solar energy. In the early 1940s, he and his brother William designed the first solar-powered house in the United States. Known as the Keck-Gottschalk-Keck Apartments and located at 5551 South University Avenue in Hyde Park, this remarkable dwelling relied on south-facing windows and a solar heating system to maximize the capture and use of solar energy. This early foray into sustainable design would pave the way for future architects to embrace environmentally conscious practices.

House of Tomorrow. Photo: Chicago History Museum, Hedrich Blessing Collection

As we celebrate the life and work of George Fred Keck, we at Optima® are once again reminded of the transformative power of Modernist architecture. Keck’s innovative designs, environmental consciousness, and commitment to pushing the boundaries of architectural form have left an unforgettable mark on the city of Chicago and on the world of architecture.

Local Wilmette Landmarks: Frank J. Baker House

Have you ever stumbled upon a remarkable architectural gem that leaves you captivated by its design and history? The Frank J. Baker House, located at 711 Lake Avenue in Wilmette, is one such marvel that deserves a spotlight for its unique charm and intriguing background, along with its significance as a National Registered Landmark. It’s such a pleasure to be able to showcase this modernist architectural wonder that’s just a stone’s throw from Optima Verdana®.

Historical Background

Constructed in 1909, the Frank J. Baker House is a prime example of the Prairie School architectural style, which flourished between the late 19th and early 20th centuries. This style was characterized by horizontal lines, overhanging eaves, and an emphasis on integrating the building with its natural surroundings. 

The house was designed by architect Frank Lloyd Wright, and commissioned by Frank J. Baker, a successful businessman with a passion for art and architecture. Throughout its history, the Baker House has undergone several renovations and restorations, all aimed at preserving its architectural integrity and adapting it to the needs of modern living. Today, the house remains a private residence, treasured by its owners, Amy and Eric Bauer. 

Connection to Wilmette Landmarks

The Frank J. Baker House is also an integral part of the rich architectural tapestry of Wilmette’s collection of landmark structures, including the Robert and Suzanne Drucker House, and Oak Circle Historic District. Together they exemplify timeless modernist architecture at its best and offer an engaging and educational experience for all design enthusiasts.

Interior of Frank J. Baker House. Photo: @Properties

Architectural Features

One of the most striking features of the Baker House is its harmonious integration with the landscape. The house boasts a low-pitched roof, wide eaves, and extensive use of natural materials, allowing it to blend seamlessly with its surroundings. This unity of architecture and nature is a cornerstone of the Prairie School design philosophy.

Inside the Baker House, you’ll find a spacious, open floor plan that allows for an easy flow between rooms. The generous use of windows and natural light creates an airy, inviting atmosphere, while the built-in furniture and custom woodwork showcase the craftsmanship and attention to detail that went into designing and constructing the home.

Impact on Modern Architecture

It’s a rare pleasure to see such a pristine example of Wright’s genius and the influence of the Prairie School on modern architecture — with its clean lines, simplicity, and connection to nature — up close. At Optima®, as we continue to design living spaces that blend form and function, we draw inspiration from architectural masterpieces like this every day.

The Ennis House: Frank Lloyd Wright’s Most Documented Work

From Taliesin and Taliesin West to his home and studio in Chicago, Frank Lloyd Wright’s iconic architectural contributions continue to remain beloved treasures of modernism. And while many of the buildings attract tourists from across the world, one home, in particular, separates itself as his most documented property, and whether you know it or not, you’ve probably seen it yourself. 

Built in 1924, the Ennis House was only the second home Wright built in California. Situated in the Los Feliz neighborhood, Wright embraced the Mayan Revival style of the time and area, utilizing 27,000 concrete molds in a block construction to create the famous house. Along with the custom textile block design, Ennis House features a tall loggia spine and grand pool on its northern terrace, one of the house’s most glamorous features. 

Although the house was built as a residence for Charles and Mabel Ennis, its exotic design immediately attracted the eyes of Hollywood filmmakers. In 1933 it was used as a shooting location for the first time, but it wasn’t until 1959 that it acquired unnatural recognition for the time as the exterior facade for the B movie House on Haunted Hill. The home remained a popular destination for films for decades, showcasing its impressive interior for the 1975 film, The Day of the Locust

However, in 1982 the home reached new levels of fame after appearing in Blade Runner. While it was only actually filmed for one exterior scene, the director was so entranced by the textile blocks that casts of them were created for sets elsewhere in the movie. The tall ceilings from the cathedral-like dining room and fireplaces were also popularly used in films thanks to their haunting nature. 

Since 1933, features from the iconic house have made appearances in more than 80 films, alongside various commercials, magazine covers and music videos. The Ennis House is designated a city, state and national landmark and added to the U.S. National Register of Historic Places in 1976. It remains privately owned today, but thanks to its inspiring and timeless architectural design, it remains a desired location for anyone looking to capture the perfect shot.

Women in Architecture: Natalie de Blois

As part of our ongoing “Women in Architecture” series, we’re spotlighting a designer who generously contributed to the refined elegance of American modernism, Natalie de Blois. As an early advocate for women in architecture, de Blois became well-known in feminist architecture circles around the world. Learn more about her incredible life and career below: 

The Life of Natalie Griffin de Blois

De Blois was born on April 2, 1921, in Paterson, New Jersey. Following three generations of engineers in her family, she knew by the age of 10 that she wanted to become an architect. Supported by her father, de Blois’ interests in art and architecture flourished; thanks to him, she enrolled in a mechanical drawing course in school, which was typically limited to male students at the time. 

The class not only helped de Blois evolve her drawing skills for what would become her passion, but it also introduced her to the bias she would experience throughout her career. In 1939, she visited the New York World’s Fair in Flushing Meadows, further expanding her understanding and vision for modern architecture.

Skidmore, Owings & Merrill, Natalie de Blois, a postcard of the Terrace Plaza Hotel, Cincinnati, Ohio, 1940

De Blois enrolled at Western College for Women in Oxford, Ohio but soon transferred to Columbia University after they changed their architecture school’s admission policy. While at Columbia, de Blois worked for various firms drafting various presentations and projects

Notable Works and Achievements 

Following her graduation in 1944, de Blois immediately received her first position at Ketchum, Gina and Sharpe, a firm she admired for their dedication to modern design. However, she left due to gender bias less than a year after starting. But, while one door closed, another opened at Skidmore, Owings & Merrill (SOM), where de Blois’ talents were finally celebrated. 

Lever House
Skidmore, Owings & Merrill, Natalie de Blois, Lever House, Park Avenue NYC, 1952. Credit: Gabriel Fernandes on Flickr Creative Commons CC BY-SA 2.0 Deed

At SOM, de Blois contributed to seminal design proposals including the United Nations Headquarters and Lincoln Center, but it wasn’t until 1948 that she led her first project, Terrace Plaza Hotel in Cincinnati. The hotel immediately received praise for its modern, luxurious look and high-tech amenities for the time. She also contributed designs to many of the firm’s other significant projects, including Manhattan’s Lever House, completed in 1952 and the Pepsi-Cola Headquarters, finished in 1960, perhaps the most complete example of her most modernist design aesthetic.

In 1961, de Blois relocated to work for SOM’s Chicago office, where she was promoted to Associate Partner. In Chicago, she prioritized advocating for women in her field and was a founding member of Chicago Women in Architecture and was appointed to the AIA Chicago Taskforce on Women in Architecture in 1974. However, de Blois left the firm the same year and moved to Texas, where she completed her career in architecture, later becoming a professor at the University of Texas School of Architecture. 

Equitable Building
Skidmore, Owings & Merrill, Natalie de Blois, Equitable Building, Chicago, Illinois, 1965. Credit: Warren LeMay on Wikimedia licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license

Alongside her revolutionary work, de Blois has received various design awards and achievements, including: 

  • Fellow, American Institute of Architects, 1974
  • Edward J. Romieniec, FAIA, Award for Outstanding Educational Contributions, Texas Society of Architects, 1998
  • Tallest woman-designed building in the world, 270 Park Avenue, from 1960 until 2009  

Throughout her illustrious career, de Blois’ proved to be a force to be reckoned with. And, in her lifelong pursuit of gender equality, she proved that women could compete at the highest levels of the architecture profession, empowering the careers of countless women who followed her.

Modern Interpretations of Le Corbusier’s Celebrated Designs

Celebrated as the pioneer of modernist architecture, Le Corbusier’s contributions to architecture and design remain as significant as ever. And although much of his work is nearly a century old, designers continue to draw inspiration from his inventive principles. Take a look at how designers are still responding to Le Corbusier’s theories of modernism today. 

This year, the international contemporary art gallery, Galerie Philia, displayed Héritages. Found at Cité Radieuse, a Le Corbusier housing complex built in 1952, the exhibit featured works by eight international designs referencing the functionality and minimalist design elements Le Corbusier famously employed through his work. 

And although the exhibition featured work from multiple designers, each piece united through a visual response or reinterpretation of Le Corbusier’s theories. While some artists showcased work heavily influenced by Le Corbusier in the exhibition’s “resonance” area, others provided pieces opposing his theories in the “dissonance” area. 

Arno Declerq’s steel daybed in the “resonance” room, Photo by Maison Mounton Noir

Belgian designer Arno Declercq contributed a sculptural daybed for the “resonance” room, inspired by both Le Corbusier’s famous furniture designs and his architectural contributions. The minimalist design features a structure of steel, a material Le Corbusier often used throughout his architecture. Paired with the daybed, architect and designer Pietro Franceschini contributed a chunky brutalist chair upholstered with vibrant yellow velvet, deeply inspired by Le Corbusier’s bold yet functional armchair designs. 

In the exhibit’s “dissancane” room, American visual artist Jojo Corväiá explores imbalance with his standout ceramic table. Using volcanic clay, Corväiá designed the table with the intent of displaying its cracks and irregularities, a practice from which Le Corbusier strayed. Designer Roxane Lahidji also contributed to the room, adding a sculpted chair of marbled salts. The stretched seat and arched base make reference to the fragility of organic designs. 

Jojo Corväiá’s volcanic clay table in the “dissonance” room, Photo by Maison Mounton Noir

In addition to the furniture, artist Flora Temnouche created three oil paintings for the space. The paintings touch on the inertia of nature, partially inspired by the sparse relationship to nature Le Corbusier’s approach to design and architecture employed.

Considered one of the most influential figures in contemporary design, Le Corbusier’s work continues to create inspiration across the world today. And, thanks to Galerie Philia’s Héritages exhibition, artists and designers continue to honor and reflect the transformative work, bringing it new meaning and life. Explore the rest of the exhibition’s bold work here!

The Work of Paul Klee

Art plays a large role in our lives — from influencing our approach to Modernist design to transforming the spaces that we create. The repertoire of artists whose work hangs in Optima buildings is expansive, from Pablo Picasso to Joan Miro, and today, we’re spotlighting another one of our great featured artists: Paul Klee.

The Life of Paul Klee

Paul Klee was born in Münchenbuchsee, Switzerland in 1879 to a German father, inheriting his father’s German citizenship at birth. Klee’s father was a talented music teacher who passed on his knowledge to Klee. By age eleven, Klee’s proficiency at violin was so impressive that he was invited to join the Bern Music Association.

Klee’s creative proficiency extended to the visual arts. And while he pursued music per his parents’ wishes, by his teenage years, a desire to rebel and to seek his true passion led him to studying art.

The Work of Paul Klee

Though Klee kept diaries in his early years that included many caricature drawings, he began art school struggling with color theory and painting. As he continued evolving his style, Klee’s humor heavily influenced his work, which began leaning towards the absurd and sarcastic. 

Over the years, Klee’s work has been categorized as Expressionism, Cubism, Futurism, Surrealism and Absurdism. But his unique point of view, which incorporates geometric forms and a raw, childlike quality, set him apart from his peers. Klee taught at the Bauhaus school from 1921-1931, and the termination of his teaching role segued him into his most vivacious period of creation, where he created upwards of 500 works in one year.

Paul Klee’s Garden View at Optima Signature
Paul Klee’s Garden View at Optima Signature

From his extensive exploration of color theory to his pioneering and childlike style, Paul Klee is an influential artist whose influence spans far beyond his lifestyle.

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