Many brokers have shifted to virtual showings and meetings to sell properties during the pandemic, but the trend could outlive social distancing.

In response to social distancing efforts throughout the country, many real estate professionals have turned to virtual showings and transactions. The residential market has been a leader, with many agents already familiar or set up for virtual deals, and the trend could have a lasting effect. Consumers could prefer the ease of viewing properties virtually and handling obligations online.

“Once the pandemic ends, we expect that prospects will become increasingly comfortable with making buying decisions using virtual tools,” Crel Vogel, sales manager at Optima Kierland, tells “They will see how seamless and effective the virtual tools are and might gain further confidence in the process knowing that many other buyers have adopted this modern method of home purchasing. The sales associates may see a shift in how they spend their time, with more relationship-building and cultivating contacts via phone and video chat rather than in person drop-ins.”

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