CHICAGO (May 30, 2024) — Integrated real estate firm Optima, Inc. today announced Reform Studios, Chicagoland’s only Pilates studio featuring the world’s first digitally connected reformer, will open at Optima Signature, a 57-story luxury apartment tower comprising 490 apartments and 58,000 square feet of commercial space in Chicago’s Streeterville neighborhood, steps from Michigan Avenue’s Magnificent Mile.

Offering both live and self-guided Pilates classes, Reform Studios will open Saturday, June 22, in a 4,000- square-foot ground-floor retail space. It joins Optima Signature’s roster of current commercial tenants, such as Guidepost Montessori School, Egg Harbor Café, Bedazzled and GoodVets Streeterville.

“Reform Studios is the latest example of Optima Signature attracting high-quality, lifestyle-focused retailers that are not only a convenient fit for the building but also contribute to its sense of community,” said David Hovey Jr., AIA, President of Optima, Inc. “Our residents are highly invested in their wellness, and Reform Studios will serve as an extension of Optima Signature’s 65,000 square feet of indoor and outdoor amenities, which include a fitness center, yoga studio, multiple pools, basketball, squash and bocce ball courts and a golf simulator.”

Founded by local Streeterville resident Jennifer Villamil, Reform Studios is the only studio in the Chicagoland area to offer Reform RX machines, the world’s first commercial-grade smart Pilates reformer. Equipped with high-definition touchscreen displays uploaded with an ever-growing library of on-demand classes, the machines can precisely track users’ movements and present real-time data on calories burned, heart rate and power output as well as post-session workout summaries.

“Every fitness journey is unique, and Reform Studios is proud to be the first in Chicago to offer smart reformer technology that allows for a wide range of flexible, accessible programming – ranging from our proprietary live class format set to music to more cost-effective, self-guided sessions,” said Villamil. “As someone who lives in Streeterville and has a child attending Guidepost Montessori School, I am very familiar with Optima Signature and excited to be opening the first Reform Studios here.”

The newly remodeled retail space at 228 E. Illinois St. features a custom Streeterville-inspired wall mural created by Chicago-based artist Eric Harold and pays homage to Chicago by only selling local athleisure brands such as Fox & Robin and Public Rec. Furthering its community-focused mission, Reform Studios will work with Streeterville Organization of Active Residents (SOAR) to invest 1% of revenue back into the neighborhood.

Designed, developed and managed in-house by Optima, Inc., Optima Signature was completed in 2017. The LEED Silver® Certified luxury rental community features 1.5 acres of amenity space, including resort-style indoor and outdoor heated swimming pools, a cutting-edge fitness center with a sauna and steam rooms, resident lounge with coffee bar, basketball, squash and bocce ball courts, golf simulator and putting green, dog park and children’s play area.

About Optima, Inc.:

Optima, Inc. is a privately held, design-driven real estate development firm with offices in Illinois and Arizona. For more than 40 years, Optima® has been developing, designing, building, marketing and managing striking urban and suburban luxury residential communities. From the beginning, Optima® aimed to reinvent housing by integrating the functions involved in new construction within one company. Optima® controls and executes every aspect of the process in-house – development, design, construction, sales and management – for a dynamic system that offers greater focus and fluidity. Optima® is committed to delivering extraordinary living through design, innovation, sustainability and management. The result has been the creation of over 40 communities in Arizona and Illinois, along with being nationally recognized with over 100 prestigious awards. In 2021, Optima® was named AIA Chicago Firm of the Year as well as a Crain’s Best Places to Work for the second year in a row. Learn more at Optima, Inc.

About Reform Studios:

Reform Studios, located at Optima Signature (228 E Illinois St), is Chicago’s premier Pilates studio, offering exclusive access to Reform RX, the world’s first smart reformer machine. Its innovative, musically-driven Pilates reformer workouts are designed to motivate and inspire through live and self-guided on-demand classes. For more information, visit


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