“Ordinary-looking pools aren’t enough for today’s condo and townhome buyers, suggests David Hovey, Jr., president of Optima Inc., the designer, developer and general contractor for the Optima Kierland community in North Scottsdale. “Buyers’ expectations have changed over time,” Hovey said. “This is across the board, but especially for people of means. They have experienced exceptional pools in high-end resorts. Once they experience that, they aren’t satisfied with a conventional pool.””