Optima Expands Property Management and Leasing Portfolio with Three Chicago-Area Luxury Rental Apartment Communities

CHICAGO, IL – Furthering its best-in-class business model of “doing it all,” design-driven real estate development firm Optima, Inc. announced today it will lead property management and leasing services at three Chicagoland Class A rental buildings – its 490-unit Optima Signature mixed-use development in Chicago’s Streeterville neighborhood, the under-construction 198-unit Optima Lakeview in Chicago’s Lakeview neighborhood, and its upcoming 109-unit building in downtown Wilmette, Ill., along Chicago’s North Shore.

While Optima has served as the owner, architect, developer and general contractor for its properties in Chicago and Arizona for more than 40 years, the firm primarily focused its property management services at its Scottsdale, Ariz. rental communities, including the two-tower, 363-unit Optima Kierland Apartments and the five-building, 768-unit Optima Sonoran Village.

“As we expand our portfolio in the Chicago area with two new luxury apartments in development, it is a natural progression to bring management in-house, enabling us to provide the same level of exceptional service we’ve perfected at our Arizona communities,” said David Hovey Jr., AIA, president and COO of Optima, Inc. “Optima Signature residents will quickly recognize our commitment to the resident experience, because as the designer, builder, and property manager, we are able to create a truly holistic experience, tailored to their preferences.”

To kick off its property management services at Optima Signature this month, Optima has unveiled a full roster of resident services and virtual event programming such as housekeeping, pet care, car care, virtual fitness classes, and room service and barista service through Pear Chef.

Optima Signature

Open since 2017 and just steps from Michigan Avenue and the Riverwalk, Optima Signature is a 57-story luxury rental development at 220 E. Illinois St. with 490 studio, convertible, one-, two- and three-bedroom units with 1.5 acres of amenity space.

Optima Signature’s first-class amenities include resort-style indoor and outdoor heated swimming pools; cabanas and bars; a cutting-edge fitness center with saunas, steam rooms and WELLBEATS™ virtual workout studio; resident lounge with coffee bar; basketball, squash and bocce ball courts; and golf simulator and putting green. On a separate floor, residents can access cardio and strength-training equipment, a yoga studio, locker rooms with both steam and shower and indoor children’s play area.

Outdoor amenities feature multiple terraces with 16 fire pits, new heat lamps to enable more outdoor time during the cold weather months, a 40-yard running track, dog park, children’s play area, whirlpool spa, cabanas, lounge seating, televisions, co-ed sauna and steam rooms, a kitchen, grilling stations and dining areas.

Building residents also have convenient access to a suite of concierge services, including Optima’s own Optimized Service® contact-free in-home package delivery; Optima Connect®, which offers exclusive benefits and discounts to Optima residents at local businesses.

Optima Signature’s retail tenants include Egg Harbor Café, a restaurant specializing in breakfast, brunch and lunch; Guidepost Montessori at Magnificent Mile, offering education for infants through elementary school; GoodVets Streeterville, a full-service veterinarian redefining pet care; and Bedazzled Nails & Spa – all of which have remained open and operating in accordance with CDC guidelines.

As an added perk, residents can access a Whole Foods Market without ever having to leave the building. Visit www.optimasignature.com for in-person or virtual tours and leasing information.

Optima Lakeview

Scheduled to open in spring 2022 at 3460 N. Broadway, Optima Lakeview is a seven-story transit-oriented development (TOD) of 198 one-, two- and three-bedroom units with 14,000 square feet of street-level retail in Chicago’s Lakeview neighborhood within walking distance of Lake Michigan and Wrigley Field.

Optima Lakeview’s 40,000-square-feet of amenities will be spread across the building and include a rooftop sky deck with pool, spa, terrace and party room; a striking glass-enclosed atrium; indoor basketball court; golf simulator and putting green; fitness center with state-of-the-art equipment; yoga/stretching room; sports lounge; dog park and pet spa; children’s play area; game room; demonstration kitchen; two conference rooms; and a business center. Residents can use the 94 fully enclosed parking spaces at grade level and storage for 208 bicycles.

Wilmette

Construction is set to start later this year on a new development of 109 luxury one-, two- and three-bedroom apartments and 8,000 square feet of street-level retail at 1210 Central Ave. in downtown Wilmette, Ill. The location across the street from the Metra commuter train station at Green Bay Road will be ideal for North Shore commuters. Amenities will include a rooftop sky deck and pool, residential courtyard and a suite of additional amenities. The building will also have 173 parking spaces, including some electric vehicle charging stations.

The Wilmette development will showcase Optima’s innovative vertical landscaping system – well known at its Arizona communities – with hand-selected plants that will stay green year-round, even during the most extreme weather conditions. First move-ins are planned for 2023.

Read the full feature on Multifamily Biz
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Optima Begins Pre-Leasing 198-Unit Luxury Apartment Development in Chicago

CHICAGO — Development firm Optima Inc. has begun pre-leasing Optima Lakeview, a 198-unit luxury apartment community in Chicago’s Lakeview neighborhood. Located at 3478 N. Broadway St., the project includes 14,000 square feet of street-level retail space. First move-ins are scheduled for April. David Hovey Sr., Optima’s CEO and founder, designed the project, while Optima’s in-house construction team served as general contractor. Units average 1,053 square feet, and monthly rents start at $2,400.

Optima Lakeview features 40,000 square feet of amenities, including a rooftop sky deck, heated pool, grilling stations, basketball court, sports lounge, golf simulator, fitness center, yoga room, sauna, dog park, children’s play area, game room and chef’s kitchen. Work-from-home amenities include two conference spaces, a business center and several indoor and outdoor seating areas. Each residence comes with smart home technology, including keyless unit entry and smart thermostats.

 

Visit Optima Lakeview for more details

Urbanize Tours Optima Lakeview

Urbanize has toured Optima Lakeview, Optima’s newest luxury rental apartment building in Lakeview. Located at 3478 N. Broadway, the project’s site was originally home to a shuttered Treasure Island Foods grocery store.

Optima LakeviewLukas Kugler/Urbanize Chicago

Designed in-house by Optima’s team, the building stands as a luxury apartment community, from its modern exterior – made with a palette of transparent bronze glass and dark brick to complement the architecture of the surrounding neighborhood – to its unique interior, which includes a seven-story atrium that runs through the core of the building and features vertical landscaping to flood the space with natural light and foliage.

Optima LakeviewLukas Kugler/Urbanize Chicago

The tour began in the lobby which sits within the large atrium in the center of the building. Light flooded in from above, illuminating the walkways on each floor for the residential access. Off to the side on the ground floor, the building’s sports lounge offers a basketball court and golf simulator.

Optima LakeviewLukas Kugler/Urbanize Chicago

Taking the elevator to the top floor, the 8th floor hosts a party room with full kitchen space. On the outdoor deck, residents have access to a heated pool deck and spa as well as grilling stations. With Optima Lakeview being one of the taller buildings in the area, views are uninterrupted looking in every direction, including towards the lake and to Wrigley Field.

Optima LakeviewLukas Kugler/Urbanize Chicago

Working our way down, we visited the business center on the sixth floor which offers furniture intended for residents to be able to work in the space. On the fourth floor, the resident lounge offers gathering space as well as another full kitchen and game room. Enclosed conference rooms are also included. On the third floor, a sauna room overlooks the second-floor fitness center with locker rooms also accessible to tenants. The final amenity space inside the center atrium was the fitness center on the second floor. The space has been outfitted with all the equipment residents would need to truly quit their gym.

Optima LakeviewLukas Kugler/Urbanize Chicago

In between seeing the amenity spaces, Urbanize toured select model units within the building. Located in the rear wing of the building, the first model unit was a three-bedroom, 1,940 square foot unit. Overlooking the dog park from the third floor, the unit features a large open plan living space. A theme throughout the units, the floor plans have been designed to maximize storage opportunities.

Optima Lakeview 3 Bedroom ModelLukas Kugler/Urbanize Chicago

The second unit toured was a two-bedroom, 1,396 square foot floor plan. The floor plan features a split bedroom layout with a large living room and storage space at the entrance of the unit. Accessed from the living room, an inset balcony overlooks activity on the street. The final model unit was a one-bedroom configuration looking south out of the building. Planned with a borrowed light bedroom, the bedroom sits inboard of the living space, using a partial height wall between the kitchen and bedroom to allow light to reach the bedroom space.

Optima Lakeview 2 Bedroom ModelLukas Kugler/Urbanize Chicago

Currently 46% leased, Optima Lakeview offers one-, two- and three-bedroom floor plans. Remaining units include floor plans renting at $2,600 – $4,700 for one bedrooms, $4,900 – $6,400 for two bedrooms, and $7,100 – $9,800 for three bedroom configurations. The first move-ins for tenants began back in April 2022.

 

Read more on Urbanize

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Apartment tower that replaced Chicago grocery store is latest to hit market

A 198-unit apartment building that replaced a grocery store on Chicago’s North Side is for sale, adding to an already lengthy shopping list for multifamily investors in the city.

JLL brokers have been hired by developer Optima to seek a buyer for the Optima Lakeview building at 3478 N. Broadway, according to a marketing brochure.

The offering adds to a slew of large apartment buildings already on the market downtown and on the North Side. A dearth of new construction in the city has fueled strong rent growth relative to other markets, leading to some high-dollar sales and prompting other property owners to test the market.

Optima, a Glencoe, Illinois-based real estate development and design firm, completed the glassy, eight-story building on the former Treasure Island grocery store site in 2022.

That project came after the local grocery chain abruptly went out of business in 2018.

It’s unclear how much Optima is expecting in a sale. The firm did not immediately respond to a request for comment from CoStar News on Tuesday.

Major sales in the city have included the $170 million sale of the 375-unit Fulbrix tower in Fulton Market in April, which was the highest-priced multifamily sale in the city since 2023.

Overall Chicago-area sales have totaled $2.3 billion so far in 2025, compared with $3.9 billion for full-year 2024 and $4 billion in 2023, according to CoStar data.

Properties that have gone on the market for sale in recent months include The Mason, a 363-unit tower in Fulton Market; the 451-unit Left Bank tower at 300 N. Canal St., just east of Fulton Market; and the 275-unit Milieu tower along the edge of the Greektown and Fulton Market neighborhoods.

From groceries to residents

Optima bought the vacant grocery store for $12.85 million in July 2019, according to Cook County property records.

The firm knocked down the grocery store and secured a nearly $63.3 million construction loan from Village Bank & Trust to kick off the project. Optima refinanced the property in March, taking out $56 million in permanent debt from PNC Bank and paying off the construction loan, property records show.

JLL is marketing the property as the opportunity to buy a new building in a high-density neighborhood where large apartment developments are relatively rare.

Optima Lakeview includes large outdoor areas such as private balconies and a large rooftop deck with a pool, spa, party room, fire pits and grilling stations. There also is a fitness center, indoor basketball and pickleball courts and sports lounge with putting green.

The property is more than 91% leased, with asking rents of $4,372 per unit and $4.13 per square foot, according to CoStar data.

North Side demand

Large sales on the North Side this year have included the nearly $114 million sale of the 191-unit Elevate Lincoln Park and the nearly $87 million sale of the 292-unit Cobbler Square complex in Old Town.

Amid high borrowing and construction costs, some developers are teeing up smaller projects to meet high demand in Lakeview.

That includes an ongoing project to replace buildings across the street from Wrigley Field with a 29-unit building, plans to repurpose and add on to the 124-year-old Briar Street Theater building to create a 66-unit multifamily property, and a proposal to replace Torstenson Glass’ longtime home in the 3200 block of Sheffield Avenue with a 92-unit apartment building.

 

Read more on CoStar

Visit Optima Lakeview for more details

This Week’s Chicago Deal Sheet

Optima will lead property management and leasing services at its 490-unit Optima Signature mixed-use development in Chicago’s Streeterville neighborhood, the under-construction 198-unit Optima Lakeview in Chicago’s Lakeview neighborhood and its upcoming 109-unit building in downtown Wilmette along Chicago’s North Shore. While Optima has served as the owner, architect, developer and general contractor for its properties in Chicago and Arizona for more than 40 years, the firm had also assumed property management services at its Scottsdale, Arizona, rental communities, which contain more than 1,000 units.

Read the full feature on Bisnow

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Optima Launches Pre-Leasing at Lakeview Rentals

Optima, Inc. has launched pre-leasing for its 198-unit Optima Lakeview luxury rental apartment building, which includes 14,000 square feet of street-level retail at 3478 N. Broadway in the North Side’s Lakeview neighborhood. First move-ins are scheduled for April.

Designed by Optima CEO and founder David Hovey Sr., and built by Optima’s in-house construction team, Optima Lakeview offers one-, two- and three-bedroom floor plans with high-end finishes and smart home technology. Rents start at $2,400 per month.

“Optima Lakeview is a true original for the area in that it offers the best of both worlds – the same Class A management service, innovative design and deep amenity package of our Optima Signature high-rise in downtown Chicago, but in a more intimately sized building within one of the city’s most beloved neighborhoods and just blocks away from historic Wrigley Field,” said David Hovey Jr., president, COO and principal architect of Optima.

 

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Top 65 Apartment and Condominium Engineering Firms for 2022

Top 65 Apartment and Condominium Engineering Firms for 2022 MICHAEL DUERINCKX PHOTOGRAPHY
The new Optima Lakeview, a 198- unit luxury rental community in Chicago’s Lakeview neighborhood, offers on-site room service, a chef’s kitchen, landscaped terraces, an indoor basketball/pickleball court, a 2,000-sf heated dog park, and a 25×35-foot heated rooftop pool. David Hovey Sr., FAIA, CEO and founder of developer/contractor Optima Inc., was design architect and AOR. On the team: WSP USA (SE), F.E. Moran (mechanical), IMEG (electrical), and Warren F. Thomas Plumbing (plumbing). Photo: Michael Duerinckx Photography

Kimley-Horn, Langan, Thornton Tomasetti, and WSP head the ranking of the nation’s largest apartment and condominium engineering and engineering/architecture (EA) firms for 2022, as reported in Building Design+Construction’s 2022 Giants 400 Report.

 

Top 65 Apartment + Condominium Engineering + EA Firms for 2022 – BD+C Giants 400 Rankings
FIRM 2021 REVENUE
1 Kimley-Horn $173,879,680
2 Langan $43,000,000
3 Thornton Tomasetti $38,938,827
4 WSP $36,373,844
5 DeSimone Consulting Engineering $35,875,046
6 Olsson $31,690,829
7 Wiss, Janney, Elstner Associates $22,740,000
8 BKF Engineers $22,364,878
9 AECOM $18,200,000
10 Morrison Hershfield $16,395,415
11 Dewberry $15,075,904
12 Salas O’Brien $14,507,231
13 IMEG Corp. $12,665,000
14 EXP $9,366,115
15 Gresham Smith $9,336,658
16 Jacobs $8,760,000
17 Bala Consulting Engineers $7,693,200
18 Magnusson Klemencic Associates $6,106,353
19 KPFF Consulting Engineers $6,052,778
20 ME Engineers $4,900,000
21 Alfa Tech Consulting Engineers $4,800,000
22 NV5 Global $4,659,115
23 Davis, Bowen & Friedel $4,591,276
24 AKF $4,472,572
25 PS&S $4,180,000
26 Martin/Martin $4,151,439
27 STV $4,064,052
28 Evstudio $3,950,000
29 Osborn Engineering $3,600,000
30 Halff Associates $3,218,000
31 GRAEF $2,515,684
32 Jaros, Baum & Bolles $2,500,557
33 Schaefer $2,399,339
34 French & Parrello Assoociates $2,071,595
35 TLC Engineering Solutions $1,966,546
36 Parametrix $1,963,882
37 LaBella Associates $1,500,000
38 Woolpert $1,394,267
39 EAPC Architects Engineers $1,313,572
40 Walter P Moore $1,257,025
41 FSB Architects + Engineers $1,255,337
42 Kohrs Lonnemann Heil Engineers (KLH) $1,203,692
43 Henderson Engineers $1,194,801
44 DLZ Corporation $1,145,634
45 M/E Engineering $1,062,840
46 Smith Seckman Reid $1,022,685
47 Wallace Design Collective $1,000,000
48 Tighe & Bond $1,000,000
49 MHP $942,221
50 I. C. Thomasson Associates $902,660
51 SSC Engineering $850,000
52 FEA Consulting Engineers $825,094
53 Burns & McDonnell $783,408
54 KCI Technologies $781,900
55 JP Harvey Engineering Solutions $776,508
56 Newcomb & Boyd $715,309
57 CMTA $700,183
58 Spectrum Engineers $690,000
59 Primera Engineers $591,989
60 Arup $576,374
61 Vanderweil Engineers $563,100
62 Becker Morgan Group $500,554
63 JQ Engineering $473,663
64 SSOE Group $368,077
65 P2S $318,921
66 Farnsworth Group $271,950
67 KCL Engineering $165,837
68 Heapy $73,190
69 Paradigm Structural Engineers $27,803
70 Arora Engineers $6,136

Source: 2022 Giants 400 Report

 

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Redefining the Renter Class

U.S. population growth is slowing and expected to continue declining over the next decade. At the same time, demand for multifamily rental units continues to be robust, a trend Fannie Mae predicts will continue over the long term.

Can both things be true at the same time? They can, say the professionals who keep a close watch on the demographic trends shaping the multifamily industry. Shifting demographic factors—including delayed household formation, aging renters, and lifestyle-driven mobility—are redefining who rents and why. And as developers and investors grow more savvy about parsing their rental pool and technology makes it easier than ever for REITs to align their portfolios using artificial intelligence (AI)-driven demographic strategy, they’re rethinking everything from geographical choices to unit mix to amenity strategies.

Younger generations are waiting longer to form households—the average marriage age has increased more than four years since 1990—while housing costs are driving outsized demand for rentals, says Roberto Casas, senior managing director for JLL. That means the renting population now spans a larger age demographic than it ever has, and this has been a big factor in pushing multifamily from 0% of the Open End Diversified Core Equity Index in 1980 to 32% today, he says.

“Aging demographics and structural changes, such as delayed marriage and a rise in the share of single households, are the biggest changes we’ve come across in both our proprietary data as well as third-party data sources,” says TJ Parker, senior vice president of market research and data analytics for multifamily investment and management firm Bell Partners. “On demographics, we are seeing a flattening of the curve across age cohorts, which means demand is spread out across both younger and older age cohorts.”

As mortgage rates decline, some millennials and Gen Zers will leave the rental market to buy homes, Parker says, but, at the same time, Bell is seeing more demand from older renters who are choosing the convenience of renting over the upkeep of owning a home. “But, of course, real estate is very local in nature,” she adds. “The demographic composition may vary widely across communities and different Bell markets, which adds complexity in terms of providing services that cater to those needs from a property management perspective.”

For Mary Cook, president of Chicago-based design firm Mary Cook Associates, getting demographics right means looking beyond things like average age and income. Cook’s team susses out “the who” of new projects by exploring the area’s key employers, figuring out where people are migrating from, and visiting nearby retail stores and coffee shops.

Cook says she realized, for example, that her design for a property located between Harvard University and the Massachusetts Institute of Technology in Cambridge, Massachusetts, had better be next-level tech savvy when she stumbled across a neighborhood coffee shop with an electric board that displayed how long her order would take based on an algorithm tracking how many people were in the store. For a property in Princeton, New Jersey, proximity to a pharmaceutical company that employed many people from East India prompted Cook’s team to include lock boxes in the mailroom for passports, visas, and green cards.

“The ‘who’ is what informs every aspect of our design, the strategy behind how we dedicate space, and how we prioritize space,” Cook says. “The aesthetic ends up coming last.”

Gen Z: Renting as a Lifestyle

On a macro level, Gen Z—which now comprises 27% of the workforce and 30.5% of all renters—is driving the rental market. Because this cohort had the unfortunate timing of starting their professional lives just as housing costs soared to unattainable levels, about 85% of them are renting, says George Ratiu, vice president of research for the National Apartment Association.

But young adults aren’t renting simply because they can’t afford to buy. Many simply prefer it. In a June poll, Entrata and Qualtrics found that 72% of Gen Zers said they believe renting is financially smarter than owning a home, 83% said renting helps them save for other priorities, and 37% said they prefer the ease of on-call maintenance over the burdens of home ownership.

This generation is also geographically nimble, much more willing than older generations to move in search of a better or more affordable lifestyle. They’ll pay a little more to live in walkable neighborhoods with parks, coffee shops, and restaurants, and they’re flocking to smaller, more affordable metros in the Midwest like Ann Arbor, Michigan; Lincoln, Nebraska; and Des Moines, Iowa—places their parents fled.

Developers are responding to Gen Z demand in these cities with amenity-rich properties in downtown hubs. In Des Moines, Double Eagle Development is building a $50 million, 202-unit complex on an urban infill site near restaurants and a growing entertainment district. In Ann Arbor, 4M recently opened a 216-unit, mixed-use mass timber complex powered by a natural gas fuel cell system and other environmentally friendly features that appeal to climate-conscious Gen Zers.

In addition to location and sustainability, these new developments are targeting tech-native, wellness-oriented Gen Zers with amenities like lightning-fast connectivity, coworking accommodations, and social spaces and programming that build belonging and address mental and emotional well-being. To counteract the amount of time this generation spends on screens, Cook says, Gen Z-focused properties “need to be really activated with all sorts of activity rooms to keep people more engaged with each other.”

 

The Sadie
Projecting a highly curated, authentic spirit, The Sadie in Fort Worth, Texas, targets those who not only appreciate art and culture but live it in their everyday lives. (Interiors by Mary Cook Associates, developed by Toll Brothers Apartment Living )

Not Your Father’s Senior Housing

Gen Z is not the only flexible, mobile, and digitally fluent generation to embrace renting. Their parents and grandparents—baby boomers—are chasing many of the same amenities, including walkability, access to transit and public services, and climate-responsive and resilient design. As such, boomers have become a desirable growth market for luxury properties.

Make no mistake—the number of 80-plus renters is growing at ever-accelerating rates, pushing net absorption for senior housing to record highs. But Doug Ressler, manager of business intelligence for Yardi Matrix, points out that the pool of potential tenants for senior housing is limited to people who can afford the high price of assisted living. Younger seniors who can’t see themselves moving into age-restricted, health care-oriented housing until they’re 85—if ever—are a ripe market, Ressler says.

Adults in the 65 to 85 age range often have pets and may still be working. They want space, but they don’t want the hassle of maintaining it, which is why they’re a driving force in the growing build-to-rent single-family rental market, Ressler says. They’re also not averse to living among young adults in apartment complexes. “The nature of generational conflict is not near where it used to be,” he says.

“Boomers and Gen Z actually cohabitate pretty well,” Cook says, “because you don’t have the kid factor.”

This trend started to emerge in the early 2010s, when developers who built Class A urban apartments to capture affluent millennials realized a lot of baby boomers were moving in, too, says rental housing economist and consultant Jay Parsons. “That demographic is not necessarily looking for something that’s geared toward a senior adult,” he says. “They’re maybe looking for something that makes them feel younger.”

“Renting has become an increasingly popular option for active seniors who aren’t interested in age-restricted housing but seek a maintenance-free lifestyle in an accessible building,” says David Hovey, president of Optima, a company that designs, develops, builds, and manages multifamily communities in Arizona and Illinois. “With single-level homes and residences with elevators in particularly high demand and short supply, luxury rentals offer a practical and appealing solution with the flexibility and peace of mind to age in place.”

With the number of renter households headed by people 65 and older increasing by more than 1 million between 2019 and 2024, according to a Harvard University Joint Center for Housing Studies report, boomers are lucrative at both the luxury and affordable ends of the market.

“With the oldest baby boomers turning 80 in 2026—an age when more people turn to renting—a wider range of affordable rental options for older adults will be required to accommodate their changing needs,” the report states. “Renting will be an especially attractive option for older adults who want to age in their community, reduce their maintenance responsibilities, and access the shared spaces for social interaction and accessibility features more common in multifamily buildings.”

 

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Optima Brings Property Management In-House at Three Chicago Rentals

Development firm Optima, Inc. will lead property management and leasing services at three Chicagoland Class A rental buildings – its 490-unit Optima Signature mixed-use development in downtown Chicago’s Streeterville neighborhood, the under-construction 198-unit Optima Lakeview in the North Side’s Lakeview neighborhood, and its upcoming 109-unit building in downtown Wilmette, IL, along the North Shore.

While Optima has served as the owner, architect, developer and general contractor for its properties in Chicago and Arizona for more than 40 years, the firm primarily focused its property management services at its Scottsdale, AZ rental communities.

“As we expand our portfolio in the Chicago area with two new luxury apartments in development, it is a natural progression to bring management in-house, enabling us to provide the same level of exceptional service we’ve perfected at our Arizona communities,” said David Hovey Jr., AIA, president and COO of Optima, Inc.

Read the full feature on Connect Media

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Multifamily Leaders Share Best Practices for Today’s Amenities

The COVID-19 pandemic has altered many renters’ lifestyles, and multifamily developers and owners have responded through their amenity offerings—from connectivity and additional co-working space for the work-from-home crowd to enhanced fitness spaces for health and wellness.

Multifamily Executive caught up with several multifamily developers and owners—including Lissette Calderon, CEO of Neology Life Development Group; David Hovey Jr., AIA, president of Optima, Inc.; and Stuart Zook, principal and chief Investment officer at Monument Capital Managementan A-Rod Corp company—to see what’s new in their communities and how they are pivoting their amenities to meet renters’ needs and wants.

MFE: Are you planning to introduce any new indoor amenities at your properties in 2022?

Hovey: Our communities celebrate the fundamental connection between design and nature, and Optima Lakeview’s design will reflect that with a striking atrium that runs through the core of the seven-story building. The building’s two-story fitness center will feel especially spacious given that it will be flooded with natural light from the atrium. This design also allows us to spread out equipment and encourages good air flow, which will add to the wellness aspect for our residents.

 

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