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Then and Now: The Sahara Motor Inn

At Optima®, we deeply appreciate the storied structures that enrich our understanding of local culture. In our “Then and Now” series, we’ve explored the fascinating evolution of significant buildings in Arizona. With our latest post, we delve into the rich tapestry of Phoenix’s past, with a spotlight on the Sahara Motor Inn, a former city icon that once personified the vibrant spirit of the Southwest.

The Sahara Motor Inn opened its doors in 1955, built by an investment consortium led by notable figures, Marion Isbell and Del Webb. This mid-century marvel was much more than a hotel. It was a symbol of a thriving, evolving Phoenix, a testament to the rise of automobile culture, and an emblem of the burgeoning region.

Sahara Motor Inn Illustration
Sahara Motor Inn Illustration. Credit: Brian, Flickr Creative Commons

Designed by Matthew E. Trudell, the Sahara Motor Inn sprawled across a city block, boasting 175 guest rooms, two penthouse apartments, and a host of modern amenities. It wasn’t just the size or facilities that made the hotel stand out. The architecture, a harmonious blend of mid-century styles, utilized popular materials such as red brick, colored art glass, and cast-in-place concrete.

Renowned in its heyday, the hotel attracted a celebrity clientele including Marilyn Monroe, who resided there while filming Bus Stop in 1956. As time went on, the Sahara Motor Inn partnered with the Ramada Inn motel chain, becoming the “Sahara Ramada Inn” in the 1960s. The desert gem gradually faded, overshadowed by the expansion of large hotel chains that promised a consistent guest experience nationwide.

Bus Stop, starring Marilyn Monroe

By 2000, the Sahara Ramada Inn was no longer the crown jewel of downtown Phoenix. The forces of redevelopment were sweeping through Phoenix, with civic leaders and universities envisioning a new era of urban transformation. The hotel was sold to Arizona State University (ASU) in 2010 and was later razed to make way for the university’s Sandra Day O’Connor College of Law.

The story behind Motor Inn is a classic narrative of transformation, encapsulating the spirit of change so familiar in Phoenix. From its birth as a luxury hotel in the heart of the American Southwest to its rebirth as an educational institution, its journey mirrors that of the city itself.

Sandra Day O’Connor College of Law. Photo: Wiki Commons

The story of the Sahara Motor Inn still stands, even as the building itself is no longer a part of the city’s architectural landscape. It remains a tale of a bygone era, a time of profound change and growth, underlining the relentless momentum of progress.

Then and Now: The Remarkable Rebirth of the Hotel Adams

At Optima®, we revel in opportunities to explore the layers of architectural history and cultural significance found in the places we reside. In the heart of Phoenix, one structure stands as a testament to the city’s vibrant evolution over time: the Hotel Adams.

The journey for this architectural gem began in 1894, during Arizona’s territorial days, when Phoenix was a city of merely 5,000 residents. Attorney J.C. Adams, a recent arrival from Chicago, sought to enrich the city’s modest accommodations. Leveraging his financial connections, Adams constructed the city’s first luxury hotel, a grand Queen Anne-style building that immediately elevated Phoenix’s stature.

Adams lobby (pictured in 1920) (Photo: McCulloch Brothers Inc. / Arizona State University Libraries)

With balconies, private bathrooms in many rooms, fireplaces for heat, and an innovative cooling system featuring electric fans blowing air over giant ice blocks, the Adams Hotel wasn’t just elegant, but innovative for its time.

In 1910, the Adams Hotel succumbed to a devastating fire, and rose from its ashes as a five-story, Mission Revival-style structure, rebuilt on the same site with fireproof, reinforced concrete. Reopened in time for the statehood celebration in 1912, the Hotel Adams once again became a hub of social, political, and cultural activity.

The Hotel Adams located at Central Avenue and Adams Street,
1960. (Photo: Douglas C. Towne)

From its storied lobby, which housed Arizona’s first commercial radio station, to its altruistic pledge during World War II to always have a room available for servicemen, the Hotel Adams remained a symbol of the city’s community spirit.

As Phoenix evolved, so did Hotel Adams. In 1973, the decision was made to replace the aging building with a modern hotel to support the new Civic Center. The result was the 17-story, 538-room hotel that today is known as the Marriott Renaissance Phoenix Downtown Hotel. Yet, within its modern shell, the Renaissance Phoenix retains the spirit of the Hotel Adams.

Marriott Renaissance Phoenix Dowtown Hotel
Marriott Renaissance Phoenix Downtown Hotel. Credit: Daniel Gillaspia, Flickr Creative Commons

The basement area is a testament to the hotel’s tenacious spirit. Encased by concrete walls poured back in 1910, it’s now home to Melinda’s Alley, a clandestine hangout known for its rotating cocktail menu.

As we celebrate the extraordinary journey of the Hotel Adams, we are continually inspired by such symbols of resilience and reinvention. These architectural narratives speak to the enduring power of creating spaces that carry forward the spirit of evolution, community, and cultural significance. We’re proud to be a part of Arizona’s rich architectural history, and we look forward to the stories yet to be told.

 

Great Writers Series: Mary Hunter Austin

The enchanting beauty and rich cultural history of the Southwest, where some of our properties are located, serves as a constant source of inspiration. As part of our new “Great Writers” series, we take immense joy in celebrating individuals whose contributions have cast a lasting glow on the Southwest, mirroring its radiant sunsets. Today, our spotlight is on Mary Hunter Austin, a writer whose connection to the land weaves through her work, reflecting the soul of the Southwest.

West Mitten Butte in Monument Valley Navajo Tribal Park, Arizona
West Mitten Butte in Monument Valley Navajo Tribal Park, Arizona. Credit: Diana Robinson, Flickr Creative Commons (https://www.flickr.com/photos/dianasch/27323134648)

Mary Hunter Austin, born in 1868, spent her life deeply immersed in the exploration and interpretation of the American Southwest’s landscapes. Her passion resonates strongly with us at Optima®, as we see our residents similarly captivated by the extraordinary vistas and cultural richness inherent to Optima Sonoran Village® and Optima Kierland Apartments® properties.

Sonoran Desert Landscape
Sonoran Desert Landscape. Photo: Bureau of Land Management Arizona

Austin’s acclaimed work, “The Land of Little Rain,” transcends conventional narratives, encapsulating the raw and compelling beauty of the Mojave Desert. In this collection of essays, Austin captured the intricacies of desert life — the flora, the fauna, and the Native American cultures — with a poet’s eye and a naturalist’s precision.

Optima Sonoran Village
Optima Sonoran Village
The Land of Little Rain
The Land of Little Rain

In addition to her descriptions of nature, Austin’s work reflected her strong sense of social justice, particularly related to Native American culture, women’s rights, and environmental conservation. In her writing, we see the Southwest not just as a backdrop, but as an active participant in the lives of the people who inhabit it. It is this vibrant, interconnected community that Austin so cherished, and that we are privileged to be a part of.

Delving deeper into Mary’s writings, we find a profound understanding and respect for the forces that shape the Southwest. Her observations were not passive; they formed the groundwork for a vibrant dialogue between humanity and the environment. Austin didn’t merely write about the Southwest — she engaged with it, championed it, and ultimately became one of its most influential advocates.

The Land of Journey's Ending
The Land of Journey’s Ending

At Optima®, we are inspired by Austin’s deep connection to the Southwest. Her detailed and vibrant narratives serve as a testament to the beauty of the region, reminding us of the power of truly getting to know a land and the importance of fostering a harmonious relationship with it. Through this shared love of these lands we find ourselves forever inspired, and captivated, deeply aware that we are not just creating buildings, but crafting experiences that resonate with the vibrant spirit of the American Southwest — a spirit so eloquently portrayed in Austin’s works.

Unearthing the Desert’s Splendor at the Desert Botanical Garden

At Optima®, we’re always excited to spotlight spaces that celebrate the captivating beauty of nature while enriching our communities. Today, we venture to the sun-drenched landscapes of Phoenix, home to the remarkable Desert Botanical Garden. This natural wonder encapsulates the magic of the desert, bursting with over 50,000 desert plants across its sprawling 140-acre expanse.

Founded in 1939, the Desert Botanical Garden has curated an outdoor gallery that beautifully showcases desert plants’ resilience and diversity. From towering saguaro cacti to delicate desert wildflowers, each exhibit is a testament to the rich biodiversity that thrives in the seemingly harsh conditions of the desert.

The garden is more than just a collection of desert flora; it’s a living, breathing embodiment of the Sonoran Desert’s essence. It presents a series of trails such as the Desert Discovery Loop Trail and the Sonoran Desert Nature Loop Trail, each unfolding a unique story of desert life. As you walk these trails, you’ll find yourself immersed in an incredible mosaic of desert beauty.

Sonoran Desert Nature Walk Trails in Phoenix. Photo: Desert Botanical Garden

But the marvel doesn’t end with its spectacular plant life. The Desert Botanical Garden is also an active hub for research and conservation. It is deeply committed to protecting the desert’s natural splendor, ensuring that future generations will be able to marvel at these landscapes just as we do today.

Beyond the exploration of desert life, the garden hosts an array of vibrant events and exhibitions. From awe-inspiring art installations to engaging educational programs for adults and children, the Desert Botanical Garden pulses with an energy that extends beyond its plant life. There’s always something to delight in, learn from, and explore.

Visitors are also greeted by the striking Ottosen Entry Garden. This architectural delight, inspired by desert patterns and interspersed with bold plant colors, sets the tone for an immersive desert exploration. It’s a testament to how architecture can meld seamlessly with nature, creating a grand entry into the desert’s heart.

As we at Optima® celebrate the places that elevate our appreciation for the natural world, the Desert Botanical Garden stands as a magnificent testament to the desert’s allure. It challenges the perception of deserts as lifeless terrains, instead revealing an ecosystem brimming with life, beauty, and countless stories waiting to be discovered. The garden invites us all to step into the desert landscape, uncovering the rich, abundant life that flourishes under the Arizona sun.

Al Beadle: The Mid-Century Modern Master in Phoenix

When it comes to mid-century modern architecture in Arizona, the name Frank Lloyd Wright tends to come to mind first. It’s exciting to note, however, that there have been other luminary architects who made enormous contributions to modernist architectural traditions here in the desert. Today, we are happy to introduce one of these under-the-radar designers — a true pioneer in his time whose work continues to inspire practitioners and homeowners alike.

Born in 1927, Al Beadle grew up in St. Paul, Minnesota. He served with the United States Navy Construction Battalion, the Seabees, in the South Pacific during World War II. His experiences included building piers, designing command bases, and constructing hospitals. After his time in the military, where he acquired much of his architectural prowess, Beadle eventually moved to Phoenix where he would make his mark on the city’s architectural scene. Starting his own architecture and build firm in 1967, Beadle believed in the principles of minimalism, efficiency, and the seamless integration of indoor and outdoor spaces.

Beadle’s unique design approach is evident in his many residential and commercial projects throughout the Phoenix area. His signature style often features clean lines, flat roofs, expansive glass walls, and a keen attention to detail. His buildings effortlessly blend with their desert surroundings, creating a harmonious balance between the built environment and the natural landscape.

Paradise Gardens

One of Beadle’s most iconic projects is the Paradise Gardens community. Developed between 1958 and 1964, this neighborhood showcases a collection of mid-century modern homes that embodies Beadle’s design philosophy. These homes are characterized by their post-and-beam construction, open floor plans, and large windows that blur the lines between indoor and outdoor living spaces. 

Single-family home in Paradise Gardens
Single-family home in Paradise Gardens. Photo: ©2016 Modern Phoenix LLC

Beadle House 11

Another noteworthy example of Beadle’s work is Beadle House 11, which he designed for himself and his family. Completed in 1963, this stunning residence exemplifies the architect’s minimalist approach, with its floor-to-ceiling windows, exposed steel beams, and sense of effortless elegance.

Beadle House 11 in Phoenix
Beadle House 11 in Phoenix, AZ. Photo: ©2016 Modern Phoenix LLC
Beadle House 11 remodeled interior
Beadle House 11 remodeled interior. Photo: ©2016 Modern Phoenix LLC

Today, Al Beadle’s architectural legacy lives on in the many buildings he designed throughout Phoenix and the surrounding areas. His work continues to be celebrated by architects, designers, and mid-century modern enthusiasts who appreciate the timeless quality of his designs. Preservation efforts are underway to ensure that Beadle’s architectural gems remain intact for future generations to enjoy.

In a city like Phoenix, where the natural beauty of the desert meets the sleek sophistication of modern design. Those who call this place home or are simply visiting, should consider checking out Al Beadle’s architectural masterpieces. From the effortlessly cool Paradise Gardens community located on 32nd Street to 36th Street and Mountain View, to the striking Beadle House 11 on 4323 E McDonald Dr, there’s no shortage of Beadle-designed gems to explore and appreciate.

 

Arizona Mid-Century Modern Architecture

For those who are always on the hunt for vestiges of mid-century modernism, you’ll have some happy surprises right in Optima®’s own backyard — in Scottsdale. Here you’ll discover a history that is rich in architectural heft, including wholly-intact examples from the city’s 1950s community, where some of the finest mid-century modern structures remain.  

Striking examples of mid-century modernity can be seen in Scottsdale’s commercial buildings scattered across the city, alongside several repurposed pubs and restaurants. Architectural gems can also be found in older neighborhoods. Especially those that were built by Ralph Haver. A local architect who utilized walls of glass, low-pitched roofs, and angled porch posts all packaged within a modestly-sized home.

And don’t miss another example of impeccably-renovated mid-century vernacular in the sleek Hotel Valley Ho. The hotel boasts façades of glass and concrete panels that express arrowhead motifs. Opened in 1956, it was largely a getaway for a number of Hollywood stars. Zsa Zsa Gabor rode horses there. Natalie Wood and Robert Wagner had their wedding reception in the hotel ballroom. And Jimmy Durante used to play piano late at night in the lobby.

The Arizona Biltmore, a 39-acre resort not far down the road, is another example of the city’s architectural history. The Biltmore is often identified as a Frank Lloyd Wright building, but it was actually designed in collaboration with Albert Chase McArthur, a protege of the great master.

Arizona Biltmore Hotel
Arizona Biltmore Hotel. Credit: Daniel Langer, Flickr Creative Commons CC BY-NC-ND 2.0 Deed

The Biltmore has the dramatic presence of a large-scale Wright building, and is one of only 13 structures that Wright designed and in the area. His students, on the other hand, were involved with many others. For Wright acolytes, any visit to the Phoenix area begins with his winter residence and headquarters, Taliesin West. Now home to the Frank Lloyd Wright Foundation and the Frank Lloyd Wright School of Architecture, and located on the edge of the McDowell Mountains outside of Scottsdale. Which also happens to be where our most recent architectural development will be situated — Optima McDowell Mountain Village — Wright passed on his genius to an entire generation of eager architects such as Blaine Drake, Vern Swaback, and Heloise Crista.

No survey of mid-century modernist architecture is complete without the David and Gladys Wright House. David was one of Wright’s eight children, and the house the elder Wright designed for him was based on a rising spiral (also the design for New York’s Guggenheim Museum) while remaining imaginative and human in scale. The spiral lifts the living quarters above the treetops so that anyone in the house has access to carefully framed panoramic views of the mountains in the distance, and spaces that flow organically and wonderfully into one another.

It’s always a pleasure to connect our “Forever Modern” mantra at Optima® with the broad, deep mid-century modern legacy that lives on in the communities where we work and build!

Megan Hernandez Team Member Spotlight

At Optima®, our communities would not thrive without the outstanding work from our spirited team of individuals. We recently sat down with Megan Hernandez, People Experience Generalist at Optima, to discuss why she loves being part of such a passionate team and what she has learned throughout her experience here:

Tell us a bit about your background and the role you play at Optima.

My background is in human resources and administration. I spent some time applying this skill set in the finance industry and also worked in the city election space before coming to Optima. At Optima, I’m the People Experience Generalist based in Arizona. An interesting fact is that I lived in Chicago for my whole life before moving to Arizona, so I was able to also meet the Illinois-based team before moving to the Southwest. And now that I’m in Arizona, I am responsible for providing enhanced, more tangible support for our growing number of employees here, focusing on benefits, hiring, employee engagement and other fun things like that.

What drew you to Optima initially, and what’s kept you working there?

I was inspired to take my position at Optima in large part because of the great things I heard from Lisa Lowenthal, our People Experience Director. She went into detail about how Optima truly cares about its employees. I then did my research on the company, studied their history, learned about current projects and plans for the future, and came to understand their involvement in the community. Everything I learned excited me. When I was still living in downtown Chicago, I’d visited Optima Signature. At the time, I was in awe with everything the building offered and the quality of life for its residents, without even realizing it was an Optima property! That was a great discovery and connection to make after the fact, and further reinforced my great admiration for the company and its people. 

I would say the people here keep me motivated and make me feel grounded. There’s a team atmosphere that makes me and everyone here feel welcomed, accepted and part of something.

How do you view the concept of community at Optima? How does it differ from other properties/buildings?

When I think of community at Optima, the first things that come to mind are connection and collaboration. To me, the concept of community at Optima means working together to create and cultivate that connection with other people and our surroundings. I would say that’s true for the Optima team internally but also for the people that we serve, the residents.

We have an understanding that community impacts how we live and how we work. In some ways, the team’s always connected with each other and the residents, and just by doing our part, we’re making a difference and creating an experience for those residents. I’ll also say that community means being able to collaborate and share ideas with people from all parts of the process, whether that be People Experience working with Marketing or working with Property Management, it’s a collaborative culture, and we’re able to touch different parts of the process.

I would say our concept of community is unique because we deliver a first-rate quality of life to residents and to people who work here by creating more than just individual living spaces. We create an environment that encourages you to be present in the moment and stop to marvel at what’s around you. I think that sets us apart from other buildings. And I’ll also say that as a People Experience team member, Optima is full of people that make you feel welcome, and that genuinely want you to have a great experience.

Optima has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?

Building strong, lasting relationships comes to mind first. To me, building strong relationships empowers us to be our most authentic selves and gives us the space and insight to support each other. Relationships and a healthy community are the foundation of the great team culture at Optima. We strive to bring out the best in each other on a day-to-day basis and invest in bettering ourselves, in the growth of others on the team, and even in the residents.

I would say I enjoy spending time on our various properties, which allows me to see and experience the connection that these teams have created with the residents. It’s beautiful and unique to Optima. I work at the Camelview Village office, which is close to Sonoran Village, and then Kierland is just right up the road. So I’ve spent some time at all of our different communities, and every time I go, I’m encouraged to go back and spend more time with the team and the people there.

One other value that sticks out to me is that we all create. While People Experience might not be the first team you would necessarily think of as a very creative role, I can say first-hand that it is, because we are encouraged to bring fresh thinking into everything we do.

What are some of the things you have learned in your time at Optima? 

The phrase, ‘you learn something new every day’ is so fitting. One major thing that comes to mind is that the mainstream or standard way of doing things is not always the best way. Optima is vertically integrated, meaning that we control all aspects of our process, and I think that’s a wonderful example of learning new things. I’ve seen in real-time how our model creates a cycle of improvement and encourages communication. One team may see an opportunity for improvement, and they’re able to bring that to other teams, which can spark a discussion, large or small, that can make a positive change. It’s more than just finishing one project and moving on to the next, it’s a cycle of learning and bringing that knowledge with you to the future.

What makes you most proud to be a part of the Optima team?

I would say working at Optima, I’m proud to be part of something that strives for quality and isn’t afraid to set the bar high. I think it’s amazing to be part of a team that takes agency in what we’re doing, from the gorgeous designs to the top-tier resident experiences to the impeccable craftsmanship of our builders. Optima is full of people who want to help in any way that we can however we can, and that mindset is something I can connect with and be proud of. 

Are there any upcoming Optima projects, experiences, etc. that you are most excited about looking at the year ahead?

I’m especially excited to be a part of our growth with Optima Verdana opening in Wilmette this year and construction starting on Optima McDowell Mountain Village in Scottsdale, because my job is helping bring fantastic team members into our Optima family.

Optima + Sustainability Series: EV Parking

The evidence that electric and hybrid vehicles are gaining traction is on the roads everywhere. From personal vehicles to rideshares and public transport, we are, as a nation, beginning to embrace the importance of reducing carbon emissions by replacing the fossil fuels that traditional gasoline-powered engines use with forms of clean energy. 

Encouraged by the funding made available to help states fund public charging infrastructure, and Illinois’ ambitious goal to get one million electric vehicles (EVs) on the road by 2023, EVs are becoming increasingly desirable. And those who own and manage residential buildings are faced with the challenge to provide ample access to EV battery charging stations that residents need.

At Optima, we have always been sustainability-focused across our entire integrated business model — from design to building materials to landscaping – and EV parking. We began providing EV parking spaces in 2016 and 2017 at 7160 Optima Kierland and Optima Signature with 8 EV parking spaces, which represented only a small portion of the overall spaces in the garage.

Now in April 2023, Optima Verdana in Wilmette will open with 24% of the total spaces dedicated to EVs. In all of our communities — in both Illinois and Arizona — we have continued to increase EV capacity every year based upon resident demand, with the capacity to reach a full 100% at many projects. In recognition for our commitment to EV parking, Optima Sonoran Village won the Salt River Project Champions of Sustainability Award in the Building Communities for Electric Vehicles category.

Car garage
EV Parking Garage

In a recent Bisnow article that explores how future-facing multifamily developers are preparing for the future of electric vehicles, David Hovey Jr., AIA, Optima president and chief operating officer, observes, “Just from a sustainability perspective, obviously, demand is getting higher from both people wanting to be more sustainable … and cities wanting to be more sustainable, as well as just overall demand.”

Sustainability remains one of our most precious values at Optima. And we’re proud to be part of a growing community of property owners and managers that seeks to support sustainable practices on behalf of our residents.

Things to Do for Fun in Scottsdale

Scottsdale may be considered the best golf destination in the world, but its variety of tourist attractions suggests that it has much more to offer than simply golf. Scottsdale is Arizona’s crown gem due to its specialized museums, high-end restaurants, and family-friendly attractions.

Scottsdale, situated adjacent to Phoenix in the center of the southwestern United States, appeals to all types of explorers. Whether interested in history, automobiles, nature, animals, or good old-fashioned adventure, everyone can find something they like in this city.

If you are searching for iconic and unique activities in Scottsdale, you’ve come to the right place. The following are our recommendations for the greatest and most entertaining things to do in Scottsdale,  Arizona.

Explore Nature, Indoors

One of the best indoor nature tours in Scottsdale is the OdySea Aquarium. The largest aquarium in the Southwest takes you on a unique oceanic trip that is fascinating and instructive. The cutting-edge facility houses various creatures, including sharks, otters, sea lions, penguins, and sloths.

With unique experiences like SeaTREK underwater ocean walking, a large submerged escalator that descends into the deep sea, and the world’s only rotating aquarium exhibit, OdySea Voyager, OdySea Aquarium is one of your “must-see” activities in Scottsdale.

Take-In The Arts of Arizona and The Southwest

The desert settlement in eastern Maricopa County has been a powerhouse for the arts for a decade because of its close-knit artistic community. With its painter, potter, and printmaking collective, Cattle Track Arts Compound has long been a hub for creative souls. At the same time, the Scottsdale Museum of Contemporary Art and Wonderspaces attract a younger clientele.

However, Scottsdale’s creative scene extends far beyond its outstanding public art program and historic Arts District. It extends to one of its finest hotels, the Andaz Scottsdale Resort & Bungalows, which collaborated with Cattle Track on art direction and offers guest experiences such as artist meet-and-greets, tours, and seminars.

Get Outside!

Scottsdale is home to some of the best outdoor settings in the Valley of the Sun. One of the most popular activities in Scottsdale is riding in hot air balloons over the magnificent Sonoran Desert scenery. Also, consider reserving a horse ride from MacDonald’s Ranch if you want to experience desert vegetation and wildlife from a unique viewpoint.

Several desert paths meandering through the mountains with rocky terrain and numerous switchbacks provide the ideal atmosphere for mountain bikers in Scottsdale. Hiking is another wonderful option to take in all of the beauty the Southwest has to offer. Pinnacle Peak Park is a prominent local feature and popular hiking destination.

Hit the Trails

An ATV ride is one of the best ways to explore the Arizona backcountry, allowing you to access more distant areas of the desert than on foot. Jeep trips in the Sonoran Desert are also a ton of fun; whether you embark on a full-day tour or a short morning excursion, you follow scenic routes and ascend remote, mountainous slopes.

Catch a Homerun

Spring Training in Salt River Fields is a favorite destination for baseball fans. Plan ahead to watch a game while in town since tickets sell out rapidly. Salt River Fields is a Major League Baseball Park constructed near Scottsdale on Indian territory.

The Arizona Diamondbacks and Colorado Rockies worked with the Native American community to construct a complex highlighting the region’s cultural richness. You can view the McDowell Mountains, Camelback Mountain, and Four Peaks with unsurpassed splendor from this location.

Enjoy a Day On The Links

If you are a golf enthusiast, you’ll be delighted with the variety of Scottsdale courses ideal for golfers of all skill levels and budgets. TPC Scottsdale and Troon North are regarded as some of the best courses in the country.

Troon North has two golf courses and was designed by Tom Weiskopf. Featuring undulating terrain, ravines, and beautiful views, these courses are a delight to play for golf enthusiasts. The Four Seasons Resort provides a complimentary shuttle service to Troon North; therefore, it is advisable to book a room there.

In addition, if you book a hotel at the resort, you’ll receive discounts on the golf course. Conversely, TPC Scottsdale is a golfer’s fantasy, where numerous professionals have competed. Like Troon North, it features two golf courses, The Champions and The Stadium.

Try Your Luck

Scottsdale has breathtaking scenery and spectacular sunsets, but did you know it is also one of the most progressive cities in terms of gambling? Scottsdale is a haven for those seeking to escape the crowds and has various gaming options, including slot machines, table games, and poker rooms with the state’s highest limits.

Utilize a portion of your winnings to experience the casinos’ inventive culinary selections and star-studded live performances. Whether you’re a beginner at blackjack or a seasoned master at poker, Casino Arizona is a great choice.

Find Luxury Apartment Living In The Middle Of Scottsdale Excitement

Optima Sonoran Village Selection is the perfect destination if you’re seeking an opulent apartment with easy access to Scottsdale’s trails, parks, and activities. We offer luxurious apartments of all sizes, with amenities such as heated swimming pools and a backyard, among other social amenities. Contact us for any inquiries on luxury apartments in Scottsdale.

2023 Design Trends: Designing The World of Tomorrow

The ways in which we live, move, and work are changing fast, and we, at Optima®, believe that up-and-coming architectural trends continue to address many of the challenges faced in modern life. Some solutions focus on more space, more storage, less clutter, and more flexibility. Others address affordable rent, resistance to climate change, and sustainability. These trends, along with a  myriad of others, inspire us and those who are at the forefront of designing the world of tomorrow. Here are some of the trends on the horizon in 2023.

Biophilic Urbanism

Biophilia, a term coined by Erich Fromm in 1964, is the human interaction and appreciation for nature. In 2023, this trend is continually on the rise as we seek to develop buildings that are ecologically friendly in their use of resources. Biophilic design can revolutionize the way we manage stress, increase productivity within offices and educational spaces, and improve mental health, through the use of nature inside and outside of buildings.

While biophilic design is very much at the forefront of architectural trends, it has been central to our work at Optima for decades. Our passionate connection between the built environment and nature continues to be as fluid as it is concrete, reflected in our signature innovation of vertical landscaping. The widespread adoption of this essential design principle, we are excited to welcome others into the process of bringing people and nature closer together.

Sonoran Village®
Optima Sonoran Village®, Vertical Landscaping

Modular Construction

Modular construction has been at the forefront of Optima’s DCHGLOBAL Building System since its conception in 2009 . We began our experimentation with modular construction with Relic Rock, reflecting our commitment to building homes flexibly — in horizontal and vertical directions — sustainably and efficiently anywhere, anytime. 

As part of the broader architectural community seeking modular solutions around the globe, we’re excited by the opportunity to celebrate sustainability and versatility as core values at Optima, while ensuring enduring aesthetics and affordability.

Sonoran Desert, AZ
Relic Rock, Sonoran Desert, AZ

Smart Materials

Through the integration of smart devices in our homes, cars, phones, and wrists comes Smart Materials. Recent developments provide that these materials could eventually respond to changes in pressure, temperature, moisture, and UV radiation, giving architects unfathomable flexibility. Along with an expanded toolkit for designing and building.

Our respect for materiality and space is important for the 360-degree approach to sustainability, and the inclusion of these new and unexplored materials gets us excited about their potential for the environment at large. Part of our role at Optima has been ensuring the environment remains protected with the inclusion of smart materials such as bird glass or green concrete within many of our buildings.

Bird glass
Bird Safe Glass

Community-Centered Design

It is a universal truth that the built environment functions better if those who use it are involved in the process of creation. Designing buildings with community in mind makes for rich and diverse environments where people can be themselves, while also giving them a sense of ownership in the places where they live, play, and work.  As we enter 2023, we are seeing greater collaboration between architects, developers and their communities across the globe — much the way Optima has partnered with the cities, villages and neighborhoods where we have put down roots for more than 40 years.

 

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