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Celebrating 2024 and Building a Bright 2025

At Optima®, 2024 was a year of achievements, growth, and community celebration. Rooted in our core values of innovative design, sustainability, and vibrant living, we made great strides in our projects, earned prestigious accolades, and fostered a sense of togetherness within our communities. As we embark on 2025, we are excited to carry forward the momentum and continue shaping spaces and experiences that inspire.

Celebrating Excellence: Awards and Recognition
This year, Optima® once again demonstrated its leadership in architecture and design, receiving numerous accolades that celebrate our unwavering dedication to creating exceptional spaces:

  • Green Good Design Award: Honoring Optima Paradise Valley, Optima Lakeview®, and Rising Sun for their exceptional contributions to environmentally conscious architecture.
  • American Architecture Award: Acknowledging the visionary designs of Optima Paradise Valley, Stagecoach, and Rising Sun as leading examples of modern architecture.
  • International Architecture Award: Recognizing the global impact of Rising Sun, Stagecoach, and Optima Paradise Valley in setting new design standards.
  • Architecture MasterPrize: Celebrating Optima Verdana® for its outstanding design and innovation in creating a dynamic living experience.
  • Design Evanston 25-Year Architecture Award: Honoring 840 Michigan for its enduring architectural significance.
  • Multi-Housing News Excellence Award for Design & Development – MidRise: Recognizing Optima Verdana® as a standout example of exceptional development in the mid-rise category.

These awards underscore the values that drive Optima®—thoughtful, sustainable, and innovative architecture that seamlessly blends form and function. Each project showcases our ability to harmonize modernist principles with the natural environment, creating spaces that inspire and enrich lives.

Team Optima at the NAA Apartmentalize 2024

Projects and Communities: Building for the Future
2024 was a landmark year for projects and properties across the Optima® portfolio. Optima Verdana® and 7190 Optima Kierland Apartments successfully stabilized their lease-ups, marking a major milestone in their journey to becoming thriving, vibrant communities. In Wilmette, Optima Lumina™ was officially approved by the Village, paving the way for an exciting new chapter in design and community development.

Construction began on Building 2 at Optima McDowell Mountain, the first apartment tower of this new Scottsdale project, which is set to deliver next year. The future of this innovative community continues to evolve, as we are equally thrilled to begin sales on Building 3 in 2025.

Our properties also welcomed two exciting new commercial tenants:

  • GoodVets at Optima Lakeview, bringing top-tier pet care to the community.
  • Reform Studios at Optima Signature, offering residents unique, innovative Pilates experiences.

These partnerships underscore our commitment to creating dynamic environments where residents and businesses thrive together.

Celebrating Our People and Culture
At the heart of Optima® is a culture that celebrates community, creativity, and collaboration. In 2024, our founder, David Hovey Sr., received an honorary Doctor of Architecture from the Illinois Institute of Technology, a testament to his remarkable contributions to the field of architecture.

And we proudly participated in a range of events that brought our teams and residents together:

  • The 46th Annual Highland Park Run, celebrating fitness and local engagement.
  • Festive gatherings for Cinco de Mayo, International Women’s Day, and the Optima® Summer Olympics.
  • Creative competitions like the Halloween Costume Contest and Pumpkin Carving Contest that showcased community spirit.
  • Heartwarming Holiday Parties in Arizona and Illinois.
  • Giving back through initiatives like Feed My Starving Children, reflecting our commitment to making a positive impact beyond our properties.

We also participated in industry events, such as the Apartmentalize Conference, to stay connected and inspired by broader trends in design and community living.

Looking Ahead: Ambitions for 2025
As we gear up for 2025, our team is energized by the possibilities ahead. We’re excited to begin work on Optima Lumina™ in Wilmette, which promises to elevate the standard for design and sustainability in the area. In Scottsdale, we’re thrilled to launch sales for Building 3 at Optima McDowell Mountain, continuing our legacy of integrating luxury living with the stunning desert landscape.

Beyond our projects, we look forward to growing our team and fostering success together. With each new project, tenant partnership, and community initiative, we remain committed to creating environments that embody our values of modernism, sustainability, and connection.

Continuing the Journey
As we step into 2025, we are reminded of the incredible momentum we’ve built and the exciting journey that lies ahead. Each award, project, and celebration has been a reflection of our collective commitment to excellence. At Optima®, every step we take is rooted in the belief that great design can transform lives and communities.

Here’s to an extraordinary 2024 and an even brighter 2025—thank you for being a part of our story. Together, we will continue shaping spaces that inspire and thrive. Stay tuned for more exciting updates, and we’ll see you in the new year!

Thank you to our residents, team members, and partners for being an integral part of this journey. Together, we are building more than just places to live — we are creating a legacy of timeless design and vibrant living that will endure for generations to come. Here’s to an exciting year ahead!

“Get Crafty”: The Weaving Mill in Chicago

At Optima®, because we believe that fostering creativity is essential to building vibrant, connected communities, we’ve launched a new blog series called “Get Crafty” — celebrating the rich creative resources in our local communities. Whether you’re a seasoned artisan or a curious beginner, “Get Crafty” is your gateway to discovering hands-on workshops, art studios, and maker spaces that inspire creativity and connection. In this series, we’ll highlight unique opportunities for Optima® residents to engage with local makers, learn new skills, and explore the beauty of craftsmanship right in your neighborhood.

For Optima Signature® and Optima Lakeview® residents, The Weaving Mill is an incredible find. Tucked away in Chicago’s Humboldt Park neighborhood, The Weaving Mill is a one-of-a-kind artist-run studio and resource that brings together contemporary textile art, community-driven initiatives, and traditional craftsmanship. The Weaving Mill operates as a vibrant hub for weaving enthusiasts, offering educational programs, collaborative projects, and unique access to industrial-grade weaving looms. Whether you’re a seasoned textile artist or someone looking to delve into the world of fabric arts, this mill has something for everyone and has become a true gem within Chicago’s artistic community.

A Blend of Tradition and Innovation
The Weaving Mill was co-founded by Emily Winter and Matti Sloman in 2015. Both are artists with a passion for textiles, who recognized an opportunity to create something unique within the Chicago art scene. Winter had previously worked at a sheltered workshop for adults with developmental disabilities, which was closing its textile program. Rather than letting the resources and equipment go to waste, she, along with Sloman, took the initiative to restart the program with a new, community-focused vision.

At its core, The Weaving Mill seeks to preserve the rich history and craft of weaving while pushing the boundaries of what can be achieved with textiles in contemporary art. Housed in a former industrial laundry building, the mill is equipped with restored industrial looms and other textile machinery, allowing artists to create intricate and large-scale works that wouldn’t be possible in a typical studio setting.

Jelly Bean Plaid Napkins made at The Weaving Mill. Credit: The Weaving Mill Instagram.

Programs and Collaborative Work
One of the distinguishing features of The Weaving Mill is its dedication to accessibility and community collaboration. The mill’s core program, the TWM Residency, brings in artists from across the country for intensive, process-focused residencies. This program provides a unique opportunity for artists to explore textile production using industrial looms, with access to mentorship and a community of like-minded creators.

Beyond residencies, The Weaving Mill has deep roots in community engagement. One of their most notable projects is Soft Goods, an ongoing collaboration between the mill and Envision Unlimited, an organization serving adults with developmental disabilities. This initiative not only teaches participants the fundamentals of textile production but also empowers them through the creation of beautiful, handwoven items that are sold to the public. Soft Goods stands as a testament to how art and social enterprise can intersect to create meaningful work and provide opportunities for underserved communities.

Additionally, the mill hosts workshops, weaving classes, and community events, making textile arts accessible to people of all skill levels. Whether someone is just starting or looking to hone their craft, these workshops create an inclusive space for creative expression.

Sustainability and Local Impact
Sustainability is a significant aspect of The Weaving Mill’s ethos. In a world dominated by fast fashion and disposable textiles, The Weaving Mill embraces a slower, more thoughtful approach to textile production. They often use upcycled and repurposed materials in their projects, ensuring that nothing goes to waste. Their focus on handcrafted goods and sustainable practices aligns with broader movements toward ethical consumption and the preservation of artisanal traditions.

Moreover, The Weaving Mill is a catalyst for local impact in Chicago. As an artist-run organization, it is committed to fostering creative connections and supporting the city’s artistic community. From hosting open studios to partnering with other local nonprofits, The Weaving Mill plays an integral role in enriching Chicago’s cultural fabric.

The Weaving Mill’s Legacy and Vision for the Future
Since its founding, The Weaving Mill has become a beloved fixture in Chicago’s artistic landscape. It stands out not just for its focus on textiles, but for its emphasis on collaboration, community, and inclusivity. As an artist-run space, it provides a sanctuary for creators who want to experiment with new techniques while also keeping traditional crafts alive.

For the residents of Optima®’s Chicago communities, The Weaving Mill offers a fantastic opportunity to engage with local art, support community-based initiatives, and even try their hand at textile production. With its commitment to creativity, sustainability, and social impact, The Weaving Mill perfectly aligns with Optima®’s ethos of fostering artistic expression and supporting the cultural vibrancy of its surrounding neighborhoods.

To learn more about upcoming programs, workshops, and events at The Weaving Mill, visit their website and discover how this innovative space continues to weave together art, community, and craftsmanship.

“Music is Liquid Architecture, Architecture is Frozen Music”: Exploring Dimensions of Beauty at Optima®

Johann Wolfgang von Goethe, the esteemed German poet, playwright, and philosopher who lived from 1749-1832, once famously said, “Music is liquid architecture, architecture is frozen music.” This profound statement captures the intrinsic connection between two seemingly distinct art forms. At Optima®, where modernist architecture is celebrated for its ability to shape and enhance the living experience, this quote serves as a reminder of the fluidity, rhythm, and harmony that great design brings to our daily lives.

The Harmony of Architecture and Music
Goethe’s quote reflects the idea that both music and architecture are composed of rhythm, patterns, and structures. Just as music is composed of notes arranged in a specific order to create harmony, architecture is made up of spaces, forms, and materials that come together to create a cohesive and pleasing environment. Both have the power to evoke emotions, influence moods, and create atmospheres that can transform experiences.

Optima Shadow Caster Residence, 2001. Credit: Optima®

In modernist architecture, this connection is especially evident. Modernist principles emphasize clarity, simplicity, and the seamless integration of form and function. These principles mirror the qualities of great music — where every note and rhythm serve a purpose, contributing to the overall composition. Similarly, in architecture, every line, space, and material serves to enhance the overall design, creating spaces that are not only functional but also aesthetically pleasing.

Relic Rock, Optima DCHGlobal® Residence (Scottsdale, AZ), 2012. Credit: Optima DCHGlobal®

Rhythm and Flow in Modernist Design
At Optima®, we draw inspiration from principles of music. We continually seek new ways for our building designs to celebrate clean lines, open spaces, and natural light to flow effortlessly from one area to another, creating a sense of continuity and connection. We are ever conscious of the ways in which our structures interact with their surroundings. We make ample use of floor-to-ceiling windows and open spaces to allow natural light to pour into community spaces and residences,  much like how music fills a concert hall. And we incorporate natural materials like wood and stone to add texture and warmth to our spaces, creating a sensory experience that resonates with the rhythms of the natural world.

The Emotional Impact of Space
Both music and architecture have the power to evoke deep emotional responses. A well-composed piece of music can move us to tears, lift our spirits, or transport us to another world. Similarly, a well-designed space can inspire a sense of peace, comfort, and belonging. At Optima®, we believe that the spaces we inhabit should not only meet our practical needs but also nourish our souls.

Optima® Voices: Interview with Jodi Gabler, General Manager at Optima Sonoran Village®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Jodi Gabler, General Manager at Optima Sonoran Village® whose role highlights her deep connection to both Optima® and the broader community.

“I’ve just celebrated six years here at Optima Sonoran Village®,” explains Jodi.  “I cannot believe it’s been that long! I came from a long career working in residential property management across Arizona, and from the beginning, I understood that joining the Optima® team was going to be very different.

Optima Sonoran Village® had been open for a year when I was hired. It was the first rental property for Optima®, which at the time had a long history of successful condominium projects. From the beginning, I understood that my role was going to be helping make this particular property a success, while also helping build a unique property management platform that could be activated across future projects. In other words, I was signing on to create a new level of property management that the Scottsdale and Arizona markets hadn’t seen.”

Jodi continues. “Part of what attracted me to Optima® was their emerging business model, based upon a commitment to holding properties. It was just so refreshing to me and I really responded to the emphasis on building for the long haul. Great modernist design, quality materials, excellent construction, superb landscaping, amenities galore and exemplary service. And on the service side, I was being asked to help establish an entirely new approach to property management.

That’s where my Optima Sonoran Village® journey began.”

“We’ve all learned so much since I stepped into my role,” Jodi says. “In the early days at Optima Sonoran Village®, we identified several areas for growth in both vacancy reduction and the customer experience. The whole team came together to understand the root causes, which allowed us to put policies and procedures into place to deliver consistent service and make sure we were communicating well with residents — and with each other. And once we made these commitments, things quickly began to improve. We also came to realize that if we were going to make Optima® Sonoran Village and our other communities standout, we needed to embrace our unique approaches and philosophies. The process of focusing on what makes Optima® special has been a huge part of our continued success.

Much of the work I do every day comes down to embracing flexibility and being open. I think about it as ‘organized chaos’ because it requires the team to always be ready for change — particularly types of change that improve the quality of living for our residents.”

“I take great pride in how we continue to elevate the programming for residents at Optima Sonoran Village®,” Jodi shares, “and really focus on delivering a lifestyle experience that supports the community. We see such great engagement in popular events like our casino and bingo nights, paint-and-sip, and weekend brunches with live music, for example. And then we also see the kinds of neighborliness that forms as people socialize at the pool and dog park, or work out together in the fitness center. The design of the amenity spaces is ideal for gathering and our residents take full advantage.

We also love when our residents jump in to organize regular events that cater to the interests of smaller groups, like the monthly Book Club and informal professional meet-ups.”

Jodi reflects, “In recent months, I’ve been involved in onboarding a number of new team members, which includes talking about Optima®’s core values. As I reflect on our values, I realize that the one that resonates the most with me is, “Do the right thing.” It’s just something that always hits home with me. When I’m making decisions, I find myself asking, “What’s the right thing for everybody, not just for me? And am I willing to go the extra distance or work harder to get there?” I feel fortunate to have a thought process that guides me through every kind of decision.

I look back on these six years at Optima Sonoran Village® and think about what I’ve learned. I’d say the greatest gift has been understanding what it means to focus on progress, not perfection.  Early on, I was always critical and impatient about things I wanted to change. I’ve come to appreciate how slowing down actually leads to lasting change, not a quick fix. So with patience and perspective, I’m able to appreciate what I’m doing today and also see what’s down the road. And that new insight makes me proud to be part of a company and a team where I can make a difference.”

 

Optima® Voices: Interview with Emily Etland, Chicago Regional Manager at Optima®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima®’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Emily Etland, Chicago Regional Manager at Optima®.

Tell us a bit about your background and the role you play at Optima®.
I have been in property management for about 20 years.  I started in leasing and have worked in many different roles, at many different property types.  Most of my life was spent in New Orleans, and I moved to Chicago about 4 years ago.  While I’ve spent the last few years in the fee management side of property management, I was excited to join Optima® to work directly for a company that is fully involved with each of their assets from the start.  While each of my days at Optima® is different, my role as Regional Property Manager involves overseeing our 3 Chicago area properties — Optima Signature®, Optima Lakeview®, and Optima Verdana® — and their daily operations.  This can range from their financial performance, to staff performance, to building operations and so much more.  I also act as the conduit between our site and executive teams, ensuring our site teams always have a voice.

How did you begin your journey at Optima®?
I actually began my journey at Optima only seven months ago.  While I wasn’t really on a job hunt, a recruiter reached out to me about the position and piqued my interest and we spoke a bit.  After that, I had an in-person meeting with our Director of Operations, Jamie Springer, and learned what she feels makes Optima® unique.  I then had a chance to meet with two of our SVPs and the rest is history!

What drew you to Optima® initially?
When I first moved to Chicago, I took a position as Property Manager. With being new to the city, I wanted to get to know the market by being on-site and working directly with a single team. As I grew to know Chicago, I wanted to return to a regional role that I had played in New Orleans. The opportunity at Optima presented an exciting opportunity for me to not only oversee a group of communities, but to work for a company that is vertically aligned. So today, I’m part of a team where everyone works from start to finish to ensure a project is always developed and maintained to a high standard.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
I think Optima®’s values serve as a solid anchor in some of the tougher situations that we face.  I can’t count how many times we’ll be struggling through a problem and someone will quote one of our values as a way forward, like “there is a solution to every problem” or “do the right thing even when it’s hard.”  And while we often share a laugh afterwards, the fact that we’ve all internalized these values is so powerful, and personally gives me the conviction to stop and adjust my attitude and approach to overcome doubt or a sense of defeat.

Of all the Optima® values, my favorite is “be bold.” It pairs with each of the other values…and amplifies them.  Or stands all on its own.  And it perfectly captures everything I do each day.

How do you view the concept of community at Optima®? How does it differ from other property management companies you’ve worked with?
It’s interesting, every property management company I’ve worked for has done events and strived to create a unique brand for each community, while aligning with the larger management brand.  What is different about Optima® is as soon as you walk into one of our buildings, you know you’re in an Optima® designed space because of the extraordinary modern design. But how do you know you’re in an Optima® community?  That’s all in the people.  As a team, we are completely focused on making sure our residents feel at home. As a result, our relationships begin long before our residents move in, when we reach out to conduct “getting to know you” calls to discover their interests, so we can be ready to provide them with the best experience possible from Day One. Because of these early connections, we’re able to curate events that cater to residents’ priorities, and help organize the clubs that reflect what people care about — book clubs, mahjong, pickleball, game nights and so on.  Living in an Optima® building is being part of a community, a place that feels like home.  Building strong, lasting relationships is at the core of what we do, and a staple in how we build community for our residents.

What are some things you’re learning since joining Optima®?
Since joining Optima®, I’ve been so impressed with just how much architecture can lead even the day-to-day operations of the property management side of the business. From terms we use to highlight things on a tour, to how we hang art in our models — so much detail!

What makes you most proud to be a part of the Optima® team?
I’m proud to be part of a team that wants to grow based on things we’re learning, and responding to areas that need improvement. Things at Optima® move fast (speed and detail set us apart), but it’s because we’re constantly evolving so that we’re able to execute things at the highest level possible.  We never want to settle for a mediocre result, we want to provide the best to our residents and our team.

Optima® Voices: Interview with Tracy Ratdavong, Assistant Property Manager at Optima Verdana®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Tracy Ratdavong, Assistant Property Manager at Optima Verdana®.

Tell us a bit about your background and the role you play at Optima Verdana.
I started in leasing and property management in Michigan very early in my professional career with a goal of moving to Chicago. In order to make this geographic move, I spent a few years in sales and technical recruiting. In one of my placements, I was recruiting candidates for a property management position and stayed connected with the individual who was eventually hired. I stayed in touch with her — only to find that she later recruited me for an assistant property manager role!

I feel like everything in my professional background has happened for a reason, including giving me the skills I need to manage lease-up and retain residents, provide great customer service, form lasting relationships, and build a strong team.

How did you begin your journey at Optima Verdana?
Prior to Optima Verdana, I assisted in managing two buildings that gave me exposure to the Illinois market. I heard great things about Optima and when I saw an opening, I immediately applied for the position. From the first meeting with the team, I felt an instant connection, which sparked my interest in working for such a great company. Every conversation I had during the interview process felt genuine and everyone on the team expressed how Optima cares equally for their residents and for their employees. I joined the team in May 2023 when Optima Verdana® opened to the public. Since then, I have been a part of the journey with the development and completion of this beautiful community, as we welcomed our first residents in August and completed construction in November.

What drew you to Optima Verdana initially?
I was really drawn to the Optima Verdana team from our very first conversation.  Everyone was so welcoming and had nothing but great things to say. They made me feel like they were truly happy in their roles and that made me excited to have a chance to be a part of that team.  I also really loved the fact that all our design, development, and management is all in-house. This really made me feel like I was going to have a real voice in managing this new community and that my ideas could help contribute to the success of our new building.

How do you view the concept of community at Optima Verdana? How does it differ from other properties/buildings?
To me when I hear community, I think of togetherness — and at Optima Verdana, it truly feels like everyone is family. We have residents who meet up throughout the week for pickleball and on the Sky Deck just to enjoy each other’s company. And because so many of our residents have been with us since the very beginning, they love coming by our office, excited to share great news about their lives. This is unlike anywhere I have ever worked or lived. We strive to provide the best service to our residents and give them not only a home, but a lifestyle catered to their individual needs. At Optima Verdana, we are a true community, and our team and residents work together to create an inviting environment that feels like home.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
Building strong lasting relationships has always been important to me and with Optima, everyone applies this together as a team and with our residents.

The support I have gotten from my team and management has helped me grow in so many ways. Everyone wants to help each other succeed and this value flows every day into the Optima culture. I believe you are who you surround yourself with and here at Optima, across all the various properties and corporate offices, we are an incredibly strong team, and we inspire each other.

What are some things you’re learning since joining the Optima Verdana team?
By being connected with our entire team, I have learned so much from every group. Starting from my early days at Optima, I was part of the construction meetings. I learned about the development and overall project management, which has helped me understand Optima Verdana in much greater depth. It has given me more knowledge so I can speak with current and future residents with more confidence and detail. Since welcoming our first residents, I have learned something new every day. I routinely work with our marketing, accounting, and asset management teams, which has pushed me out of my comfort zone to undertake new challenges. This has been rewarding in so many ways and I continue to open my mind to the endless possibilities at Optima.

What makes you most proud to be a part of the Optima Verdana team?
I am most proud to represent a team that strives to give the best and be the best. Everyone cares and encourages each other. Optima has built an incredible reputation and continues to stand out in terms of architectural design, concern for sustainability, attracting and retaining exceptional professionals, and providing a great place to work. I take pride in saying I work for such an amazing company!

 

Optima® Voices: Conversation with Aleks Milic, Leasing Manager at Optima Kierland Apartments®

Optima® Voices: Conversations with Our Property Teams” is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima®’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Aleks Milic, Leasing Manager at Optima Kierland Apartments®.

Tell us a bit about your background and the role you play at Optima Kierland®.
I arrived in the US from Switzerland in 2018, and I have accumulated four years of experience in Property Management. My primary responsibility here at Optima Kierland® is to ensure that all of our towers are occupied at 93%. Additionally, I lead a leasing team of three, overseeing the “sales” aspect of our property management operations.

How did you begin your journey at Optima Kierland®?
I wasn’t actively seeking another job opportunity, but when Megan from People Experience reached out to me via LinkedIn, I couldn’t resist listening to what Optima® had to offer. Approaching my fourth year in Arizona, everyone is aware that Optima® is a unique community known for providing exceptional customer service and offering an array of amazing amenities.

What drew you to Optima Kierland® initially?
Following my interviews, I gained a deeper understanding of what Optima® aims to deliver to our residents. Optima® initially attracted me with its exceptional design. From the overall aesthetic to the quality of customer service, it resonates with the comforts of home. This is the first community where I genuinely stand behind and take pride in saying that we offer luxury apartment homes.

How do you view the concept of community at Optima Kierland®? How does it differ from other properties/buildings?
Optima Kierland® is truly its own community! We stand out significantly from our competitors. Fortunately, I’ve had the opportunity to work for other property management companies, and I must say that Optima® goes above and beyond for its residents. The most notable distinction lies in Optima®’s architectural standpoint; they prioritize ensuring that everything has its designated place.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
As a team, we all contribute and are empowered to bring in new ideas. The constant drive for creation stands out to me as a core value. We are always striving for improvements, whether it’s making the move-in experience smoother, refining apartment designs, or shaping the overall community aesthetic. The openness to feedback and our commitment to making necessary improvements significantly contribute to the quality of work life. Feeling heard at Optima® plays a vital role in this ongoing cycle of enhancement.

What are some things you’re learning since joining the Optima Kierland® team?
Speaking up and being involved is encouraged, emphasizing that each team member is crucial to our success. Recognizing that success lies in the details, I’ve learned that while there are communities with fantastic amenities at lower rates, none compare to what we offer at Optima®. We don’t view residents as mere accounts paying rent; instead, we aim to build lasting relationships and genuinely care about their well-being.

What makes you most proud to be a part of the Optima Kierland® team?
I can confidently state that we have the best community in Arizona! Optima® is not just an apartment home; it’s a lifestyle, a genuine community. What makes me most proud of being a part of Optima Kierland® is our incredible team that collaborates seamlessly across departments – we are truly one united force. We are all hands-on and share a common goal of providing the best experience for our residents.

2023: Year in Review

As 2023 comes to a close, we’re taking this moment to reflect on how we’ve continued to grow, learn and serve others over the past year. Here are just a few of the highlights:

Awards

We were honored to have attended the 2023 Arizona Multihousing Association (AMA) Tribute Awards where professionals are recognized for their tremendous achievement of leaving a positive impact on both their industry and community. 

Optima Verdana Phase 2 Rendering
Optima Verdana Phase 2 Rendering

Projects and Properties

2023 was a year of growth and many exciting announcements for us at Optima. In Chicago, we finished construction and opened Optima Verdana. Residents at Optima Verdana are surrounded by experiences and spaces that delight and surprise around every corner, from our  pickleball court and fitness center to the rooftop sky deck garden lounge and a heated, glass-enclosed pool. With residents continuing to move into Optima Verdana, we’re thrilled to announce Optima Verdana Phase 2. The mixed-use development will be six stories and be home to 150 rental units in a mix of one-, two- and three bedroom layouts.

Playing pickleball at the opening of Optima Verdana
Playing pickleball at the opening of Optima Verdana

Construction was also completed on 7190 Optima Kierland, the fifth and final tower within the development. With the new tower, not only did we grow the community at Optima Kierland Apartments, but, we also welcomed Optima’s first Olympic-length pool. Following the announcement of Optima McDowell Mountain Village late last year, in 2023 we broke ground on the project. The mixed-use development will include six eight-story buildings – a mix of apartments and condominiums – 12 acres of greenspace and a 210,000-gallon rainwater harvesting system for reuse on-site. 

Optima McDowell Mountain Village Rendering
Optima McDowell Mountain Village Rendering

Culture

Throughout 2023 our culture at Optima continued to thrive through rewarding avenues of affinity and connection. We celebrated with each other at our fourth annual costume and pumpkin carving contest, observed Mardi Gras, St Patrick’s Day, International Women’s Day, Earth Day, Cinco de Mayo, Pride Month, Halloween, various other Holiday celebrations and held our annual master architect challenge. In anticipation of the 7190 Optima Kierland Apartments grand opening, we welcomed the new project with a lively BBQ on the rooftop sky deck where we shared delicious food, and following Optima Verdana’s completion, we celebrated a grand opening filled with laughs. 

The Halloween Costume Party at Optima Lakeview
The Halloween Costume Party at Optima Lakeview

We continued to embrace and internalize our shared values more than ever. We are proud to have participated in the Highland Park Strong Run, where we came together to support the Highland Park community and enjoyed a race with family and friends. 

We can’t thank our leadership, team members and Optima communities enough for making 2023 one to remember. Heading into 2024, we are excited to continue innovating and achieving great things together.

The Optima Team at the Highland Park Strong Run
The Optima Team at the Highland Park Strong Run

The Benefits of Living Under Green Roofs

At Optima, our commitment to crafting vibrant communities extends beyond architecture — it embraces a vision of harmonious living with nature. In properties like Optima Verdana®, Optima Kierland Apartments® and Optima Sonoran Village®, we’ve taken this commitment to new heights — quite literally, with green roofs elements that redefine modern living.

Amidst the greenery, residents find not only a physical haven but a sanctuary for the mind year-round. The lush landscapes stimulate cognitive skills, and echoes the enriching effects of art, where the subjective nature of greenery allows residents to explore their creativity and free thinking.

In the spirit of art therapy, our green roof communities become a refuge for stress reduction. The calming influence from a communal herb garden or native flowers and trees, provides a mental retreat, minimizing worries amid life’s challenges. It’s an oasis that mirrors the positive impact of art in promoting relaxation and inspiration.

Living with greenery encourages residents to delve into their own emotional landscapes. The transformative experience of nature’s presence becomes a sensorial, emotional, and sometimes even spiritual journey. Here, Optima’s commitment to well-being extends beyond physical spaces to nourish the soul.

Green roof elements at Optima Kierland Apartments®
Green roof elements at Optima Kierland Apartments®

Optima’s green roofs don’t just enhance the lives of residents; they also embody our commitment to environmental stewardship. By providing insulation and mitigating the urban heat effect, these green roofs contribute to energy efficiency, aligning seamlessly with our dedication to sustainable design and living. They also play a crucial role in stormwater management by absorbing and retaining rainwater, reducing runoff and minimizing flood risks.

Green roofs actively improve air quality by capturing pollutants, offering a breath of fresh air in urban environments. Beyond architectural features, they become habitats for wildlife, enhancing local biodiversity and promoting a holistic approach to community development.

In the heart of Optima’s green roof communities, residents experience a dual benefit: enhanced well-being and a commitment to sustainability. The greenery surrounding our residents tells a tale of cognitive enrichment, stress reduction, emotional healing, and environmental stewardship. As we invite nature into our designs, we reaffirm our dedication to access to greenery and sustainable living.

Discover the McDowell Sonoran Preserve

We’re always thrilled to spotlight attractions for our residents at Optima Kierland Apartments, including the McDowell Sonoran Preserve. Nestled in the heart of Arizona’s picturesque landscape, this preserve stands as a testament to Scottsdale’s dedication to preserving the captivating beauty and wonder of the Sonoran Desert. This urban preserve offers a haven for flora, fauna, and eager adventurers alike.

The Preserve’s history began on January 1, 1994, when Scottsdale formally dedicated the initial area of the preserve, which then consisted of three parcels of land totaling approximately five square miles. Since then, this preserve has grown and flourished, now spanning 27,800 acres, and deeply intertwined with the passionate efforts of the McDowell Sonoran Conservancy. This non-profit organization, in collaboration with the City of Scottsdale, has been a driving force in the completion and sustainability of the preserve. Their dedication ensures that this part of the Sonoran Desert remains untouched for future generations. The Conservancy also plays a vital role in managing the land and maintaining the extensive trail network.

Gateway Trailhead Building View
View of the Gateway Trailhead Building. Photo: Al_HikesAZ

Apart from its breathtaking vistas, the McDowell Sonoran Preserve boasts a range of facilities designed to enhance the visitor experience. Major trailheads include the Gateway Trailhead, Tom’s Thumb, and Brown’s Ranch. These provide free parking, access to a variety of trails, and restroom facilities. With an extensive network of non-motorized, multi-use trails, visitors can indulge in activities ranging from hiking, biking, and horseback riding. The paths cater to all skill levels – from gentle terrains to challenging ascents. 

 

Cactus Wren on a cactus.
Cactus Wren. Photo: Rick Cameron

The McDowell Sonoran Conservancy offers guided hikes, where knowledgeable guides share insights about the desert ecosystem, its history, and its inhabitants. But the preserve is more than just a recreational spot. Through the McDowell Sonoran Conservancy, it offers a variety of educational programs designed to foster public awareness and appreciation of the desert ecosystem.

The McDowell Sonoran Preserve is more than a slice of “untainted desert;” it’s an experience. Its vastness captures the essence of the Sonoran Desert, providing those with a penchant for exploration an opportunity to connect with nature. With its diverse activities, rich history, and the backing of a dedicated conservancy, the preserve promises something for everyone. And for Optima Kierland Apartment residents, whether you’re an avid hiker, a curious student, or simply someone to find peace amidst nature’s splendor, the McDowell Sonoran Preserve awaits only five miles away.

person name goes here

Maintenance Supervisor

Glencoe, IL





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