Anni Albers: Weaving Modernism into the Fabric of Design

Anni Albers stands as one of the most compelling figures in twentieth-century design, particularly within the Bauhaus movement and its far-reaching influence on modernism. From her pioneering work in textile art to her enduring impact on how we view the intersection between craft and architecture, Albers’s legacy continues to resonate with contemporary creators—including those of us at Optima®, with our dedication to modernist design and architecture. Listening to the podcast from Dialogues: The David Zwirner Podcast, Anni Albers: Her Life, Her Work, Her Words, offers rich insights into her life, philosophy, and groundbreaking approach to weaving. Here, we delve deeper into Albers’s story and reflect on why her legacy remains so vital in today’s architectural and design landscapes.

Born in Berlin in 1899, Anni Albers (née Annelise Fleischmann) found her true artistic calling at the Bauhaus, one of the most progressive art and design schools of the early twentieth century. It was there that she met her husband, Josef Albers, and discovered her passion for weaving. Although the Bauhaus promised a forward-thinking approach, its workshops often remained hampered by traditional views of what was considered “women’s work.” As a result, many female students—Anni included—were guided toward textiles. Far from allowing these gendered expectations to limit her, however, Albers used weaving to propel her artistic vision into entirely new territory. Her work fused creative experimentation with technical rigor, ultimately transforming the loom into a site of modernist innovation.

One of Anni Albers’s defining contributions was her ability to blur the boundaries between artistic mediums. At the Bauhaus, the reigning ethos was that no single discipline (painting, sculpture, architecture, craft) was more or less important than another. Albers embodied this principle by refusing to see weaving as mere craft; instead, she treated threads as a vehicle for pattern, texture, and even acoustic manipulation. Her textiles were not just decorative finishes, but integral elements that interacted with architecture—softening the light, affecting sound absorption, and contributing to the spatial experience. At Optima®, we share this commitment to holistic design. Much like Albers, we believe that every detail—from the largest structural element to the subtlest finishing—is an opportunity to enrich the built environment.

After the Bauhaus was forced to close in 1933 under political pressures, Anni and Josef Albers moved to the United States, where they joined Black Mountain College in North Carolina. In this experimental academic setting, her work took on further breadth. She continued to push the boundaries of textile design, drawing from unexpected influences like pre-Columbian weaving traditions. Exploring alternative materials (including cellophane and metallic threads) enabled her to create dazzling pieces that balanced geometry, color, and tactility in unprecedented ways. This blending of old and new—ancient craft techniques alongside modern materials—reflects a forward momentum integral to modernist design. At Optima®, our appreciation for heritage and innovation in tandem mirrors this sensibility, ensuring each new building resonates with both timeless design principles and progressive technologies.

Listening to a podcast about Anni Albers can be an illuminating experience because her story exemplifies the synergy between art, craft, and architecture. She didn’t simply weave beautiful textiles; she transformed interior spaces through meticulously considered patterns, textures, and colors that complemented and elevated the architectural framework. Her approach holds a direct kinship with our own design ethos: just as Albers experimented with pattern to create a harmonious unity in a space, we at Optima® strive to orchestrate an aesthetic dialogue between interior and exterior, blending form and function with grace and precision.

Albers’s legacy underscores the importance of collaboration. Throughout her career, she worked alongside architects and other designers to create textiles that were not afterthoughts but vital components of the overall environment. This spirit of collaboration resonates deeply with us; the relationship between structural design and interior detailing shapes the essence of modern architecture and continues to inspire us in creating innovative, interconnected spaces.

Ultimately, Anni Albers remains a beacon for those who believe in the transformative power of design. Her fusion of craft and modernism, her championing of textiles as an art form, and her unwavering dedication to experimentation have ensured that her work transcends any one era. Podcasts such as the one linked above remind us that, even decades after her time at the Bauhaus and Black Mountain College, Albers’s influence endures in every design-minded individual who values the profound interplay of texture, color, form, and space. As we reflect on her contributions, we, too, reaffirm our mission at Optima®: to carry forward the modernist torch in ways that honor the past, shape the present, and pave the way for bold, beautiful innovations in the future.

Finding Mental Clarity and Motivation Through Japanese Philosophy: Small Steps to Lasting Change

At Optima®, we believe that a fulfilling life is built on meaningful engagement, whether that’s through thoughtful design in our communities or day-to-day personal well-being. One enriching way to cultivate greater vitality is by drawing on insights from Japanese philosophy. From small, continuous improvements to steadfast perseverance, these principles can motivate, help overcome inertia, and lead to a balanced, productive life.

Photo by Daniel Tuttle on Unsplash.

Kaizen: Embrace Small, Consistent Improvements
Kaizen is the concept of making steady, incremental improvements in every aspect of life. Rather than aiming for one colossal overhaul, kaizen emphasizes small, manageable steps. This mindset is especially helpful when fighting laziness: set a modest goal for the day—like tidying your kitchen or completing a short workout—and gradually build upon it. Over time, these minor achievements stack up, spurring greater momentum and boosting self-confidence.

Ikigai: Discovering Your Life’s Purpose
The Japanese word ikigai translates loosely as “reason for being.” It’s the confluence of what you love, what you’re good at, what the world needs, and what can potentially be monetized. Finding your ikigai gives you a powerful sense of direction, turning tasks that might feel mundane into integral parts of a bigger picture. For Optima® residents, identifying your ikigai might involve revisiting passions you once set aside or uncovering new volunteer roles in your community—actions that naturally generate energy because they align with your core purpose.

Shoshin: Cultivating a Beginner’s Mindset
Shoshin means “beginner’s mind,” emphasizing openness, curiosity, and freedom from preconceptions. When we grow complacent or lazy, it often stems from boredom or a belief that we already know everything. A beginner’s mindset invites us to rediscover excitement in the familiar. Approach a routine task—like reorganizing a closet—as if it’s a brand-new challenge. This mental reset can spark renewed energy, transforming reluctant chores into mindfulness practices.

Hara Hachi Bu: Moderation in Eating
In addition to boosting your routine, watch your diet. Hara Hachi Bu is the practice of eating until you’re about 80% full—guarding against sluggishness caused by overeating. Combine healthy, moderate meals with occasional breaks, such as relaxing in a sauna or practicing yoga, to keep your body and mind energized rather than weighed down by lethargy.

Ganbaru: Persevere with Dedication
The Japanese phrase ganbaru encapsulates perseverance and unwavering commitment. Even if a task feels repetitive or challenging, pushing forward to complete it can train your mind and body to resist laziness. “Finishing strong” on a project at work or a personal goal echoes ganbaru, reinforcing self-discipline and a sense of accomplishment.

Shinrin-Yoku: Forest Bathing for Rejuvenation
Finally, Shinrin-Yoku, or forest bathing, involves immersing yourself in a natural setting to reduce stress and rekindle focus. While it might be a stretch to find an ancient forest near downtown Chicago or Scottsdale, seeking out green spaces—like the rooftop gardens or landscaped courtyards at Optima® communities—can mimic this restorative effect. A leisurely walk amid greenery can refresh your senses and renew motivation for the day ahead.

By blending these Japanese concepts—kaizen, ikigai, shoshin, hara hachi bu, ganbaru, and shinrin-yoku—into daily life, you can break free from patterns of inactivity and reclaim a sense of purpose and well-being. At Optima®, we encourage you to explore these small yet meaningful shifts, transforming everyday tasks into opportunities for growth and fulfillment.

Fostering Connection and Resilience Through Community-based Design

At a time when workplaces are undergoing some of the most dramatic changes in decades, Steelcase offers a refreshing perspective on how to navigate these shifts. They call it Community-Based Design, an architectural and spatial approach inspired by the vibrancy of city life. Much like a well-planned urban neighborhood, Community-Based Design aims to create workplace “districts” that bring people together, foster a sense of belonging, and continually adapt to changing technologies and cultural needs. For Optima®—where innovation, design, and resident well-being stand at the forefront—this outlook resonates strongly.

A City-Inspired Blueprint
In a thriving city, you’ll find bustling downtown areas, quiet residential zones, parks for relaxation, and cultural centers for learning. Steelcase noticed how these varied spaces weave together to encourage activity, social interaction, and a sense of identity. Translating this idea into workplace planning, Community-Based Design breaks the office down into five mixed-use “districts,” each tailored for a range of activities:

City Center: The social hub, or “town square,” of the workplace. This central area serves as a gathering spot for impromptu chats, large-scale events, or simply grabbing a coffee. It’s designed to pull people from their desks and spark those chance encounters that foster creativity.

Team Neighborhoods: Modeled after residential blocks where you know your neighbors, these neighborhoods provide home-base workstations while also offering collaborative corners. They balance open interaction with personal retreats, ensuring employees can both connect with teammates and find their own space when needed.

Business District: The engine for problem-solving, this zone groups together spaces designed for meetings, presentations, and collaborative deep dives. Inspired by commercial areas in cities, it focuses on productive synergy, often integrating advanced AV tools for hybrid collaboration.

Papagayo Buttes, in close proximity to Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®. Credit: Joe Flood on Wikimedia, licensed under the Creative Commons Attribution 2.0 Generic license.

Urban Parks: Serving as communal “breathing rooms,” these park-like lounges or relaxed nooks let people unwind and recharge. Designed to mimic the calming effect of green spaces, they invite individuals to take a few minutes away from the hustle of emails or calls, boosting overall well-being.

University District: A dedicated learning center, encouraging workshops, training sessions, and knowledge-sharing. Similar to how universities anchor communities with libraries and lecture halls, these areas offer structured learning spaces to help employees continually upskill and innovate.

Why Community-Based Design Matters
According to Steelcase’s research, this approach is grounded in a few critical shifts reshaping work today. People are spending more time “living on screen,” thanks to hybrid and remote models. They’re grappling with AI integration at unprecedented speeds, aiming for more sustainable operations, and seeking better mental well-being—all while balancing in-person and digital collaboration.

Community-Based Design responds by creating a holistic infrastructure where employees feel connected, not isolated. By mimicking city patterns—short walkways that encourage mingling, diverse “architecture” for different tasks, and intuitive “public” and “private” zones—the workplace becomes a living ecosystem. This fosters social interaction, emotional support, and the kind of creative collisions that make in-person collaboration worthwhile.

Lessons for Optima®
For all of our communities at Optima®, this concept resonates. Both residents and staff crave flexibility, meaningful interactions, and efficient use of space. Our amenity spaces have been designed to reflect people’s needs, facilitating a stronger sense of community and adaptability, and our common areas, lush green spaces, and exemplary rooftop sun decks reflect the principle that variety, user control, and comfortable social infrastructure lead to higher satisfaction.

Toward a More Human-Centered Future
Community-Based Design reminds us that the best spaces function much like welcoming, active cities—versatile, connected, and always open to transformation. As we shape the next generation of environments at Optima®, focusing on community benefits everyone. By designing with human needs at the center, we inspire innovation, reduce stress, and create spaces where people truly feel they belong.

Celebrating 2024 and Building a Bright 2025

At Optima®, 2024 was a year of achievements, growth, and community celebration. Rooted in our core values of innovative design, sustainability, and vibrant living, we made great strides in our projects, earned prestigious accolades, and fostered a sense of togetherness within our communities. As we embark on 2025, we are excited to carry forward the momentum and continue shaping spaces and experiences that inspire.

Celebrating Excellence: Awards and Recognition
This year, Optima® once again demonstrated its leadership in architecture and design, receiving numerous accolades that celebrate our unwavering dedication to creating exceptional spaces:

  • Green Good Design Award: Honoring Optima Paradise Valley, Optima Lakeview®, and Rising Sun for their exceptional contributions to environmentally conscious architecture.
  • American Architecture Award: Acknowledging the visionary designs of Optima Paradise Valley, Stagecoach, and Rising Sun as leading examples of modern architecture.
  • International Architecture Award: Recognizing the global impact of Rising Sun, Stagecoach, and Optima Paradise Valley in setting new design standards.
  • Architecture MasterPrize: Celebrating Optima Verdana® for its outstanding design and innovation in creating a dynamic living experience.
  • Design Evanston 25-Year Architecture Award: Honoring 840 Michigan for its enduring architectural significance.
  • Multi-Housing News Excellence Award for Design & Development – MidRise: Recognizing Optima Verdana® as a standout example of exceptional development in the mid-rise category.

These awards underscore the values that drive Optima®—thoughtful, sustainable, and innovative architecture that seamlessly blends form and function. Each project showcases our ability to harmonize modernist principles with the natural environment, creating spaces that inspire and enrich lives.

Team Optima at the NAA Apartmentalize 2024

Projects and Communities: Building for the Future
2024 was a landmark year for projects and properties across the Optima® portfolio. Optima Verdana® and 7190 Optima Kierland Apartments successfully stabilized their lease-ups, marking a major milestone in their journey to becoming thriving, vibrant communities. In Wilmette, Optima Lumina™ was officially approved by the Village, paving the way for an exciting new chapter in design and community development.

Construction began on Building 2 at Optima McDowell Mountain, the first apartment tower of this new Scottsdale project, which is set to deliver next year. The future of this innovative community continues to evolve, as we are equally thrilled to begin sales on Building 3 in 2025.

Our properties also welcomed two exciting new commercial tenants:

  • GoodVets at Optima Lakeview, bringing top-tier pet care to the community.
  • Reform Studios at Optima Signature, offering residents unique, innovative Pilates experiences.

These partnerships underscore our commitment to creating dynamic environments where residents and businesses thrive together.

Celebrating Our People and Culture
At the heart of Optima® is a culture that celebrates community, creativity, and collaboration. In 2024, our founder, David Hovey Sr., received an honorary Doctor of Architecture from the Illinois Institute of Technology, a testament to his remarkable contributions to the field of architecture.

And we proudly participated in a range of events that brought our teams and residents together:

  • The 46th Annual Highland Park Run, celebrating fitness and local engagement.
  • Festive gatherings for Cinco de Mayo, International Women’s Day, and the Optima® Summer Olympics.
  • Creative competitions like the Halloween Costume Contest and Pumpkin Carving Contest that showcased community spirit.
  • Heartwarming Holiday Parties in Arizona and Illinois.
  • Giving back through initiatives like Feed My Starving Children, reflecting our commitment to making a positive impact beyond our properties.

We also participated in industry events, such as the Apartmentalize Conference, to stay connected and inspired by broader trends in design and community living.

Looking Ahead: Ambitions for 2025
As we gear up for 2025, our team is energized by the possibilities ahead. We’re excited to begin work on Optima Lumina™ in Wilmette, which promises to elevate the standard for design and sustainability in the area. In Scottsdale, we’re thrilled to launch sales for Building 3 at Optima McDowell Mountain, continuing our legacy of integrating luxury living with the stunning desert landscape.

Beyond our projects, we look forward to growing our team and fostering success together. With each new project, tenant partnership, and community initiative, we remain committed to creating environments that embody our values of modernism, sustainability, and connection.

Continuing the Journey
As we step into 2025, we are reminded of the incredible momentum we’ve built and the exciting journey that lies ahead. Each award, project, and celebration has been a reflection of our collective commitment to excellence. At Optima®, every step we take is rooted in the belief that great design can transform lives and communities.

Here’s to an extraordinary 2024 and an even brighter 2025—thank you for being a part of our story. Together, we will continue shaping spaces that inspire and thrive. Stay tuned for more exciting updates, and we’ll see you in the new year!

Thank you to our residents, team members, and partners for being an integral part of this journey. Together, we are building more than just places to live — we are creating a legacy of timeless design and vibrant living that will endure for generations to come. Here’s to an exciting year ahead!

“Get Crafty”: The Weaving Mill in Chicago

At Optima®, because we believe that fostering creativity is essential to building vibrant, connected communities, we’ve launched a new blog series called “Get Crafty” — celebrating the rich creative resources in our local communities. Whether you’re a seasoned artisan or a curious beginner, “Get Crafty” is your gateway to discovering hands-on workshops, art studios, and maker spaces that inspire creativity and connection. In this series, we’ll highlight unique opportunities for Optima® residents to engage with local makers, learn new skills, and explore the beauty of craftsmanship right in your neighborhood.

For Optima Signature® and Optima Lakeview® residents, The Weaving Mill is an incredible find. Tucked away in Chicago’s Humboldt Park neighborhood, The Weaving Mill is a one-of-a-kind artist-run studio and resource that brings together contemporary textile art, community-driven initiatives, and traditional craftsmanship. The Weaving Mill operates as a vibrant hub for weaving enthusiasts, offering educational programs, collaborative projects, and unique access to industrial-grade weaving looms. Whether you’re a seasoned textile artist or someone looking to delve into the world of fabric arts, this mill has something for everyone and has become a true gem within Chicago’s artistic community.

A Blend of Tradition and Innovation
The Weaving Mill was co-founded by Emily Winter and Matti Sloman in 2015. Both are artists with a passion for textiles, who recognized an opportunity to create something unique within the Chicago art scene. Winter had previously worked at a sheltered workshop for adults with developmental disabilities, which was closing its textile program. Rather than letting the resources and equipment go to waste, she, along with Sloman, took the initiative to restart the program with a new, community-focused vision.

At its core, The Weaving Mill seeks to preserve the rich history and craft of weaving while pushing the boundaries of what can be achieved with textiles in contemporary art. Housed in a former industrial laundry building, the mill is equipped with restored industrial looms and other textile machinery, allowing artists to create intricate and large-scale works that wouldn’t be possible in a typical studio setting.

Jelly Bean Plaid Napkins made at The Weaving Mill. Credit: The Weaving Mill Instagram.

Programs and Collaborative Work
One of the distinguishing features of The Weaving Mill is its dedication to accessibility and community collaboration. The mill’s core program, the TWM Residency, brings in artists from across the country for intensive, process-focused residencies. This program provides a unique opportunity for artists to explore textile production using industrial looms, with access to mentorship and a community of like-minded creators.

Beyond residencies, The Weaving Mill has deep roots in community engagement. One of their most notable projects is Soft Goods, an ongoing collaboration between the mill and Envision Unlimited, an organization serving adults with developmental disabilities. This initiative not only teaches participants the fundamentals of textile production but also empowers them through the creation of beautiful, handwoven items that are sold to the public. Soft Goods stands as a testament to how art and social enterprise can intersect to create meaningful work and provide opportunities for underserved communities.

Additionally, the mill hosts workshops, weaving classes, and community events, making textile arts accessible to people of all skill levels. Whether someone is just starting or looking to hone their craft, these workshops create an inclusive space for creative expression.

Sustainability and Local Impact
Sustainability is a significant aspect of The Weaving Mill’s ethos. In a world dominated by fast fashion and disposable textiles, The Weaving Mill embraces a slower, more thoughtful approach to textile production. They often use upcycled and repurposed materials in their projects, ensuring that nothing goes to waste. Their focus on handcrafted goods and sustainable practices aligns with broader movements toward ethical consumption and the preservation of artisanal traditions.

Moreover, The Weaving Mill is a catalyst for local impact in Chicago. As an artist-run organization, it is committed to fostering creative connections and supporting the city’s artistic community. From hosting open studios to partnering with other local nonprofits, The Weaving Mill plays an integral role in enriching Chicago’s cultural fabric.

The Weaving Mill’s Legacy and Vision for the Future
Since its founding, The Weaving Mill has become a beloved fixture in Chicago’s artistic landscape. It stands out not just for its focus on textiles, but for its emphasis on collaboration, community, and inclusivity. As an artist-run space, it provides a sanctuary for creators who want to experiment with new techniques while also keeping traditional crafts alive.

For the residents of Optima®’s Chicago communities, The Weaving Mill offers a fantastic opportunity to engage with local art, support community-based initiatives, and even try their hand at textile production. With its commitment to creativity, sustainability, and social impact, The Weaving Mill perfectly aligns with Optima®’s ethos of fostering artistic expression and supporting the cultural vibrancy of its surrounding neighborhoods.

To learn more about upcoming programs, workshops, and events at The Weaving Mill, visit their website and discover how this innovative space continues to weave together art, community, and craftsmanship.

“Music is Liquid Architecture, Architecture is Frozen Music”: Exploring Dimensions of Beauty at Optima®

Johann Wolfgang von Goethe, the esteemed German poet, playwright, and philosopher who lived from 1749-1832, once famously said, “Music is liquid architecture, architecture is frozen music.” This profound statement captures the intrinsic connection between two seemingly distinct art forms. At Optima®, where modernist architecture is celebrated for its ability to shape and enhance the living experience, this quote serves as a reminder of the fluidity, rhythm, and harmony that great design brings to our daily lives.

The Harmony of Architecture and Music
Goethe’s quote reflects the idea that both music and architecture are composed of rhythm, patterns, and structures. Just as music is composed of notes arranged in a specific order to create harmony, architecture is made up of spaces, forms, and materials that come together to create a cohesive and pleasing environment. Both have the power to evoke emotions, influence moods, and create atmospheres that can transform experiences.

Optima Shadow Caster Residence, 2001. Credit: Optima®

In modernist architecture, this connection is especially evident. Modernist principles emphasize clarity, simplicity, and the seamless integration of form and function. These principles mirror the qualities of great music — where every note and rhythm serve a purpose, contributing to the overall composition. Similarly, in architecture, every line, space, and material serves to enhance the overall design, creating spaces that are not only functional but also aesthetically pleasing.

Relic Rock, Optima DCHGlobal® Residence (Scottsdale, AZ), 2012. Credit: Optima DCHGlobal®

Rhythm and Flow in Modernist Design
At Optima®, we draw inspiration from principles of music. We continually seek new ways for our building designs to celebrate clean lines, open spaces, and natural light to flow effortlessly from one area to another, creating a sense of continuity and connection. We are ever conscious of the ways in which our structures interact with their surroundings. We make ample use of floor-to-ceiling windows and open spaces to allow natural light to pour into community spaces and residences,  much like how music fills a concert hall. And we incorporate natural materials like wood and stone to add texture and warmth to our spaces, creating a sensory experience that resonates with the rhythms of the natural world.

The Emotional Impact of Space
Both music and architecture have the power to evoke deep emotional responses. A well-composed piece of music can move us to tears, lift our spirits, or transport us to another world. Similarly, a well-designed space can inspire a sense of peace, comfort, and belonging. At Optima®, we believe that the spaces we inhabit should not only meet our practical needs but also nourish our souls.

Optima® Voices: Interview with Jodi Gabler, General Manager at Optima Sonoran Village®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Jodi Gabler, General Manager at Optima Sonoran Village® whose role highlights her deep connection to both Optima® and the broader community.

“I’ve just celebrated six years here at Optima Sonoran Village®,” explains Jodi.  “I cannot believe it’s been that long! I came from a long career working in residential property management across Arizona, and from the beginning, I understood that joining the Optima® team was going to be very different.

Optima Sonoran Village® had been open for a year when I was hired. It was the first rental property for Optima®, which at the time had a long history of successful condominium projects. From the beginning, I understood that my role was going to be helping make this particular property a success, while also helping build a unique property management platform that could be activated across future projects. In other words, I was signing on to create a new level of property management that the Scottsdale and Arizona markets hadn’t seen.”

Jodi continues. “Part of what attracted me to Optima® was their emerging business model, based upon a commitment to holding properties. It was just so refreshing to me and I really responded to the emphasis on building for the long haul. Great modernist design, quality materials, excellent construction, superb landscaping, amenities galore and exemplary service. And on the service side, I was being asked to help establish an entirely new approach to property management.

That’s where my Optima Sonoran Village® journey began.”

“We’ve all learned so much since I stepped into my role,” Jodi says. “In the early days at Optima Sonoran Village®, we identified several areas for growth in both vacancy reduction and the customer experience. The whole team came together to understand the root causes, which allowed us to put policies and procedures into place to deliver consistent service and make sure we were communicating well with residents — and with each other. And once we made these commitments, things quickly began to improve. We also came to realize that if we were going to make Optima® Sonoran Village and our other communities standout, we needed to embrace our unique approaches and philosophies. The process of focusing on what makes Optima® special has been a huge part of our continued success.

Much of the work I do every day comes down to embracing flexibility and being open. I think about it as ‘organized chaos’ because it requires the team to always be ready for change — particularly types of change that improve the quality of living for our residents.”

“I take great pride in how we continue to elevate the programming for residents at Optima Sonoran Village®,” Jodi shares, “and really focus on delivering a lifestyle experience that supports the community. We see such great engagement in popular events like our casino and bingo nights, paint-and-sip, and weekend brunches with live music, for example. And then we also see the kinds of neighborliness that forms as people socialize at the pool and dog park, or work out together in the fitness center. The design of the amenity spaces is ideal for gathering and our residents take full advantage.

We also love when our residents jump in to organize regular events that cater to the interests of smaller groups, like the monthly Book Club and informal professional meet-ups.”

Jodi reflects, “In recent months, I’ve been involved in onboarding a number of new team members, which includes talking about Optima®’s core values. As I reflect on our values, I realize that the one that resonates the most with me is, “Do the right thing.” It’s just something that always hits home with me. When I’m making decisions, I find myself asking, “What’s the right thing for everybody, not just for me? And am I willing to go the extra distance or work harder to get there?” I feel fortunate to have a thought process that guides me through every kind of decision.

I look back on these six years at Optima Sonoran Village® and think about what I’ve learned. I’d say the greatest gift has been understanding what it means to focus on progress, not perfection.  Early on, I was always critical and impatient about things I wanted to change. I’ve come to appreciate how slowing down actually leads to lasting change, not a quick fix. So with patience and perspective, I’m able to appreciate what I’m doing today and also see what’s down the road. And that new insight makes me proud to be part of a company and a team where I can make a difference.”

 

Optima® Voices: Interview with Emily Etland, Chicago Regional Manager at Optima®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima®’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Emily Etland, Chicago Regional Manager at Optima®.

Tell us a bit about your background and the role you play at Optima®.
I have been in property management for about 20 years.  I started in leasing and have worked in many different roles, at many different property types.  Most of my life was spent in New Orleans, and I moved to Chicago about 4 years ago.  While I’ve spent the last few years in the fee management side of property management, I was excited to join Optima® to work directly for a company that is fully involved with each of their assets from the start.  While each of my days at Optima® is different, my role as Regional Property Manager involves overseeing our 3 Chicago area properties — Optima Signature®, Optima Lakeview®, and Optima Verdana® — and their daily operations.  This can range from their financial performance, to staff performance, to building operations and so much more.  I also act as the conduit between our site and executive teams, ensuring our site teams always have a voice.

How did you begin your journey at Optima®?
I actually began my journey at Optima only seven months ago.  While I wasn’t really on a job hunt, a recruiter reached out to me about the position and piqued my interest and we spoke a bit.  After that, I had an in-person meeting with our Director of Operations, Jamie Springer, and learned what she feels makes Optima® unique.  I then had a chance to meet with two of our SVPs and the rest is history!

What drew you to Optima® initially?
When I first moved to Chicago, I took a position as Property Manager. With being new to the city, I wanted to get to know the market by being on-site and working directly with a single team. As I grew to know Chicago, I wanted to return to a regional role that I had played in New Orleans. The opportunity at Optima presented an exciting opportunity for me to not only oversee a group of communities, but to work for a company that is vertically aligned. So today, I’m part of a team where everyone works from start to finish to ensure a project is always developed and maintained to a high standard.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
I think Optima®’s values serve as a solid anchor in some of the tougher situations that we face.  I can’t count how many times we’ll be struggling through a problem and someone will quote one of our values as a way forward, like “there is a solution to every problem” or “do the right thing even when it’s hard.”  And while we often share a laugh afterwards, the fact that we’ve all internalized these values is so powerful, and personally gives me the conviction to stop and adjust my attitude and approach to overcome doubt or a sense of defeat.

Of all the Optima® values, my favorite is “be bold.” It pairs with each of the other values…and amplifies them.  Or stands all on its own.  And it perfectly captures everything I do each day.

How do you view the concept of community at Optima®? How does it differ from other property management companies you’ve worked with?
It’s interesting, every property management company I’ve worked for has done events and strived to create a unique brand for each community, while aligning with the larger management brand.  What is different about Optima® is as soon as you walk into one of our buildings, you know you’re in an Optima® designed space because of the extraordinary modern design. But how do you know you’re in an Optima® community?  That’s all in the people.  As a team, we are completely focused on making sure our residents feel at home. As a result, our relationships begin long before our residents move in, when we reach out to conduct “getting to know you” calls to discover their interests, so we can be ready to provide them with the best experience possible from Day One. Because of these early connections, we’re able to curate events that cater to residents’ priorities, and help organize the clubs that reflect what people care about — book clubs, mahjong, pickleball, game nights and so on.  Living in an Optima® building is being part of a community, a place that feels like home.  Building strong, lasting relationships is at the core of what we do, and a staple in how we build community for our residents.

What are some things you’re learning since joining Optima®?
Since joining Optima®, I’ve been so impressed with just how much architecture can lead even the day-to-day operations of the property management side of the business. From terms we use to highlight things on a tour, to how we hang art in our models — so much detail!

What makes you most proud to be a part of the Optima® team?
I’m proud to be part of a team that wants to grow based on things we’re learning, and responding to areas that need improvement. Things at Optima® move fast (speed and detail set us apart), but it’s because we’re constantly evolving so that we’re able to execute things at the highest level possible.  We never want to settle for a mediocre result, we want to provide the best to our residents and our team.

Optima® Voices: Interview with Tracy Ratdavong, Assistant Property Manager at Optima Verdana®

Optima® Voices: Conversations with Our Property Teams is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Tracy Ratdavong, Assistant Property Manager at Optima Verdana®.

Tell us a bit about your background and the role you play at Optima Verdana.
I started in leasing and property management in Michigan very early in my professional career with a goal of moving to Chicago. In order to make this geographic move, I spent a few years in sales and technical recruiting. In one of my placements, I was recruiting candidates for a property management position and stayed connected with the individual who was eventually hired. I stayed in touch with her — only to find that she later recruited me for an assistant property manager role!

I feel like everything in my professional background has happened for a reason, including giving me the skills I need to manage lease-up and retain residents, provide great customer service, form lasting relationships, and build a strong team.

How did you begin your journey at Optima Verdana?
Prior to Optima Verdana, I assisted in managing two buildings that gave me exposure to the Illinois market. I heard great things about Optima and when I saw an opening, I immediately applied for the position. From the first meeting with the team, I felt an instant connection, which sparked my interest in working for such a great company. Every conversation I had during the interview process felt genuine and everyone on the team expressed how Optima cares equally for their residents and for their employees. I joined the team in May 2023 when Optima Verdana® opened to the public. Since then, I have been a part of the journey with the development and completion of this beautiful community, as we welcomed our first residents in August and completed construction in November.

What drew you to Optima Verdana initially?
I was really drawn to the Optima Verdana team from our very first conversation.  Everyone was so welcoming and had nothing but great things to say. They made me feel like they were truly happy in their roles and that made me excited to have a chance to be a part of that team.  I also really loved the fact that all our design, development, and management is all in-house. This really made me feel like I was going to have a real voice in managing this new community and that my ideas could help contribute to the success of our new building.

How do you view the concept of community at Optima Verdana? How does it differ from other properties/buildings?
To me when I hear community, I think of togetherness — and at Optima Verdana, it truly feels like everyone is family. We have residents who meet up throughout the week for pickleball and on the Sky Deck just to enjoy each other’s company. And because so many of our residents have been with us since the very beginning, they love coming by our office, excited to share great news about their lives. This is unlike anywhere I have ever worked or lived. We strive to provide the best service to our residents and give them not only a home, but a lifestyle catered to their individual needs. At Optima Verdana, we are a true community, and our team and residents work together to create an inviting environment that feels like home.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
Building strong lasting relationships has always been important to me and with Optima, everyone applies this together as a team and with our residents.

The support I have gotten from my team and management has helped me grow in so many ways. Everyone wants to help each other succeed and this value flows every day into the Optima culture. I believe you are who you surround yourself with and here at Optima, across all the various properties and corporate offices, we are an incredibly strong team, and we inspire each other.

What are some things you’re learning since joining the Optima Verdana team?
By being connected with our entire team, I have learned so much from every group. Starting from my early days at Optima, I was part of the construction meetings. I learned about the development and overall project management, which has helped me understand Optima Verdana in much greater depth. It has given me more knowledge so I can speak with current and future residents with more confidence and detail. Since welcoming our first residents, I have learned something new every day. I routinely work with our marketing, accounting, and asset management teams, which has pushed me out of my comfort zone to undertake new challenges. This has been rewarding in so many ways and I continue to open my mind to the endless possibilities at Optima.

What makes you most proud to be a part of the Optima Verdana team?
I am most proud to represent a team that strives to give the best and be the best. Everyone cares and encourages each other. Optima has built an incredible reputation and continues to stand out in terms of architectural design, concern for sustainability, attracting and retaining exceptional professionals, and providing a great place to work. I take pride in saying I work for such an amazing company!

 

Optima® Voices: Conversation with Aleks Milic, Leasing Manager at Optima Kierland Apartments®

Optima® Voices: Conversations with Our Property Teams” is a series that brings you closer to the individuals who make our communities thrive. Through these interviews, we’re shedding light on the dedicated staff behind the seamless operation of Optima®’s properties, highlighting their passion, experiences, and the personal touches they bring to enhancing the living experience for residents. Join us as we explore the stories of those who deliver — day in and day out — the quality of living that makes Optima communities extraordinary. Today, we’re talking with Aleks Milic, Leasing Manager at Optima Kierland Apartments®.

Tell us a bit about your background and the role you play at Optima Kierland®.
I arrived in the US from Switzerland in 2018, and I have accumulated four years of experience in Property Management. My primary responsibility here at Optima Kierland® is to ensure that all of our towers are occupied at 93%. Additionally, I lead a leasing team of three, overseeing the “sales” aspect of our property management operations.

How did you begin your journey at Optima Kierland®?
I wasn’t actively seeking another job opportunity, but when Megan from People Experience reached out to me via LinkedIn, I couldn’t resist listening to what Optima® had to offer. Approaching my fourth year in Arizona, everyone is aware that Optima® is a unique community known for providing exceptional customer service and offering an array of amazing amenities.

What drew you to Optima Kierland® initially?
Following my interviews, I gained a deeper understanding of what Optima® aims to deliver to our residents. Optima® initially attracted me with its exceptional design. From the overall aesthetic to the quality of customer service, it resonates with the comforts of home. This is the first community where I genuinely stand behind and take pride in saying that we offer luxury apartment homes.

How do you view the concept of community at Optima Kierland®? How does it differ from other properties/buildings?
Optima Kierland® is truly its own community! We stand out significantly from our competitors. Fortunately, I’ve had the opportunity to work for other property management companies, and I must say that Optima® goes above and beyond for its residents. The most notable distinction lies in Optima®’s architectural standpoint; they prioritize ensuring that everything has its designated place.

Optima® has a unique set of values that differentiates it from other company cultures. How does that affect the quality of your work life? What values matter most to you?
As a team, we all contribute and are empowered to bring in new ideas. The constant drive for creation stands out to me as a core value. We are always striving for improvements, whether it’s making the move-in experience smoother, refining apartment designs, or shaping the overall community aesthetic. The openness to feedback and our commitment to making necessary improvements significantly contribute to the quality of work life. Feeling heard at Optima® plays a vital role in this ongoing cycle of enhancement.

What are some things you’re learning since joining the Optima Kierland® team?
Speaking up and being involved is encouraged, emphasizing that each team member is crucial to our success. Recognizing that success lies in the details, I’ve learned that while there are communities with fantastic amenities at lower rates, none compare to what we offer at Optima®. We don’t view residents as mere accounts paying rent; instead, we aim to build lasting relationships and genuinely care about their well-being.

What makes you most proud to be a part of the Optima Kierland® team?
I can confidently state that we have the best community in Arizona! Optima® is not just an apartment home; it’s a lifestyle, a genuine community. What makes me most proud of being a part of Optima Kierland® is our incredible team that collaborates seamlessly across departments – we are truly one united force. We are all hands-on and share a common goal of providing the best experience for our residents.

person name goes here

Maintenance Supervisor

Glencoe, IL





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