The Work of Mark Rothko

It’s no secret that at Optima we love bold colors and clean, Modernist lines. That’s why we’re so drawn to the work of artist Mark Rothko, an American painter known for his rigorous use of colors, shape and form. Today, we’re taking a deep dive into the preeminent artist’s life and work.

Mark Rothko in Yorktown Heights circa 1949. Courtesy of Brooklyn Museum, photo by Consuelo Kanaga.
Mark Rothko in Yorktown Heights circa 1949. Courtesy of Brooklyn Museum, photo by Consuelo Kanaga. No copyright restrictions.

The Life of Mark Rothko

Mark Rothko was born September 25, 1903 in Latvia (then in the Russian empire) to a pharmacist father. His father was an intellectual of modest means, raising a Jewish family in a time and place where it was highly taboo to hold such an identity. Rothko attended cheder, a traditional Judaic elementary school, until his father made the decision to emigrate from Russia, for fear that his sons would be drafted into the army. 

In 1913, Rothko landed in Portland, Oregon in the states, where he went on to attend U.S. school and became an active member of the local Jewish community. Taking after his father, Rothko had a strong voice and point of view on many issues. When he landed a scholarship to Yale University in 1922, Rothko started a satirical magazine that lampooned a school he believed to be flawed — and it was unsurprising when Rothko dropped out just a year later.

Out on his own, Rothko found his way to the art world.

The Work of Mark Rothko

In 1923, Rothko began working in New York City’s garment district and enrolled at Parsons School of Design and started taking classes at the Art Students League. He was taught by Cubist artist Max Weber, and influenced by other artists such as the surrealist Paul Klee. As Rothko continued to surround himself with artists and began exhibiting at galleries, his work was becoming recognized as a force of its own, set apart by his unique understanding of color.

While Rothko continued to rise to critical acclaim, it wasn’t until 1949 when he painted his first “multiform” and discovered his most signature style. Marked by bold geometric forms and striking primary and secondary colors, he became more and more particular about his works. Almost always painted in vertical frames, Rothko even went so far as to suggest viewers should stand exactly 18 inches from his work for optimal consumption. He believed color was “merely an instrument” and that his paintings expressed human emotions such as “tragedy, ecstasy and doom” and should henceforth move the viewer to tears. 

Rothko continued expressing his strong point of view until his untimely death at age 66 in 1970, when he committed suicide. While his story had a tragic end, his legacy lives on, marking him as a true master of new American art.

Team Member Spotlight: Hunter Gross

Our buildings and communities wouldn’t thrive without our incredibly talented team members, especially in a year where maintaining clean and safe spaces feels more important than ever. We recently sat down (virtually) with Hunter Gross, the Maintenance Supervisor at Optima Sonoran Village, to talk about how his work makes a difference in our Arizona community. 

Tell us a bit about your background and the role you play at Optima.

Out of high school, I went into the construction field and from there I went into a maintenance and cleaning supervisor role in Phoenix. After that, I ended up at Optima. I’ve been here for a year and three months; for a year as a technician, then promoted to supervisor for our Sonoran Village property. In my role as supervisor I am responsible for hiring, training, and guiding our service technicians; we can see 30-40 new service tickets daily and we have a 24-hour completion goal. I am responsible for ensuring service is completed to the Optima standard which often includes following up on many different work orders to see that the residents were satisfied. 

What drew you to Optima initially, and what’s kept you working there?

I tend to get bored with day-to-day tasks, but working at Optima gives me different challenges that set a nice change of pace, which keeps me engaged. I also have a team that helps me problem solve, oftentimes working with other Optima teams to find better solutions. Especially this year with the pandemic, everyone was ready and willing to work together. 

How does maintaining the buildings at Optima differ from other properties/buildings?

Optima’s design and materials sets them apart and makes them unique; concrete and exposed steel beams often present challenges when making additions or repairs. Thankfully, Optima is structured so we can communicate with the architecture and design team to help determine the best solutions. 

Optima’s properties are also very large-scale. Even regular, preventative maintenance takes a longer time since they’re so spread out and populated. We have five different buildings just across Sonoran Village, and just transporting tools from one to the other is a process. 

Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you’ve done at Optima?

Definitely our “there’s a solution to every problem” value.  Especially in our line of work, we’re always trying our best to find solutions to even minor issues. And whether it’s the architecture, construction or design teams, we have a ton of resources at Optima that allow us to problem solve. This year in particular, that seems more important than ever. 

Phoenix Public Art: Her Secret is Patience

Towering over Phoenix’s Civic Space Park is a suspended, monumental web of light and color, arguably best viewed by night. The enormous piece of public art is titled Her Secret is Patience, and makes a striking impression, whether you’re seeing it for the first time or the hundredth. Today, we explore the work and artistry behind one of Phoenix’s most notable pieces of public art, Her Secret is Patience.  

Completed in 2009, the monumental installation was the vision by artist and sculptor Janet Echelman in collaboration with global, award-winning teams of engineers, architects, planners and fabricators. The multi-layered form is secured from five points, suspending 38 feet from the ground. Echelman credits inspiration to the surrounding nature, from Arizona’s distinctive monsoon cloud formations to saguaro flowers. 

The sculpture consists of painted, galvanized steel, polyester twine netting and colored lights that change gradually with the seasons, transforming to cool hues in the summer and warmer in the winter. The specialized lighting gives off a unique glow, creating an otherworldly sense of whimsy in the middle of Phoenix. During the day, the structure casts intricate shadows from the Arizona sun. The creative team and work itself have garnered a handful of awards for their inventive process and impactful impression on the Phoenix art scene.  

Like our own work in Arizona, Her Secret is Patience takes cues from nature to create something extraordinary. Its name even stems from the same source; Ralph Waldo Emerson’s full quote reads, “Adopt the pace of nature: her secret is patience.”

A Brief History of the Wassily Chair

When we set out to build intentional spaces, we extend our design sensibilities into every finish and furnishing. And with most of our selections, each piece has a story behind it. Today, we explore the history of the distinct and iconic Wassily Chair.

The chair itself started with Marcel Breuer, the Hungarian architect and designer. Breuer studied at the Bauhaus under Walter Gropius, quickly becoming his protégé with his outstanding sense of design and ingenuity. By the early 1920s, he was considered a master carpenter at the school. The legend goes that Breuer purchased his first bicycle and was so inspired by the lightness of its frame, he wanted to experiment with something similar in furniture design, using curves and tubing in construction. Thus, the Wassily chair was born.

Fabricated using the techniques of local plumbers, the tubular-steel structure would become Breuer’s signature touch on furniture. At the time, the design was only technologically feasible because German manufacturers had perfected the process for seamless steel tubing. Without a welding seam, the tubing could be bent without collapsing. The structure was finished by straps of fabric, pulled tightly to create a sturdy but comfortable place to sit. Like many other designs in the Modernism movement, the Wassily Chair has been mass-produced since the 1920s, its allure is still impactful today. At present, the trademark name rights to the design are owned by Knoll, who integrated the Wassily Chair into their catalog in the 1960s. 

Whether it welcomes residents as they enter the lobby or invites conversation in an amenity space, the Wassily Chair plays perfectly with the design aesthetic and sensibility of our spaces at Optima. 

Alexander Calder Day

On a fall day in October of 1974, Chicago unveiled a majestic new piece of public art: a grand steel archway in a striking red color. Alexander Calder’s Flamingo officially made its mark on Chicago’s Federal Plaza, and has been an icon ever since. In honor of the sculpture’s debut, October 25, 1974 was dubbed “Alexander Calder Day,” and featured a circus parade to celebrate the artist’s great contribution to the city and to the greater world of art. 

Although Alexander Calder Day officially occurred 46 years ago, Calder’s impact is still monumental, both in Chicago and around the globe. Alexander Calder’s legacy includes collections at notable museums around the world, large scale public works and a posthumous Presidential Medal of Freedom awarded by President Gerald Ford (although the Calder family boycotted the ceremony). And Flamingo has its fair share of fame as well (even earning a scene in the movie Ferris Bueller’s Day Off).

Still shot from Ferris Bueller's Day Off with Calder's Flamingo in the background

Whether it’s his work hanging in our own buildings or his impactful public artwork, we hold Calder’s work and legacy in high honor. From our team at Optima, Happy (slightly belated) Alexander Calder day!

A Brief History of Irrigation

Lush, verdant landscapes are a cornerstone of Optima communities. We’ve spent years of research and application honing our landscaping, arriving today at an innovative vertical planting system that incorporates self-containing irrigation and drainage. But just what is irrigation, why is it so important and how did we arrive at this solution? Today, we’re taking a closer look at the history of irrigation.

While our own landscaping research has gone on for decades, the history of irrigation dates back at least 8,000 years. The earliest known systems of irrigation originated in Egypt and Mesopotamia in 6,000 B.C. Fighting against the flooding of the Nile several months each year, ancient civilizations pioneered a technique to divert flood waters to nearby crop fields, thereby utilizing excess flood water for crops that would otherwise be difficult to grow due to lack of resources.  

This ancient technique is credited as the basis of agricultural economies and societies across the world. As the process of applying controlled amounts of water to plants at needed intervals, irrigation aids in growing agricultural crops and maintaining vegetation in a way that conserves water, preserves soil nutrients and saves time and energy. 

Before the Egyptian and Mesopotamian approach, primitive irrigation likely involved laborers carrying buckets of water from rivers and wells to water their crops. Increased innovation to control water flow where desired included innovations such as irrigation canals, dams, dikes, aqueducts and water storage facilities. 

Nowadays, modern irrigation systems have evolved to include reservoirs, tanks and wells, with reservoirs serving to collect water from natural sources such as lakes and rainwater runoff. As our global agricultural output continues to rise, irrigation protects against droughts and famines, ensuring successful and widespread crop yields. 

Self-contained Irrigation at Optima Sonoran Village
Self-contained Irrigation at Optima Sonoran Village

At Optima Kierland Apartments and Optima Sonoran Village, our self-containing irrigation and drainage system enables a palette of vibrantly colored plants at the edge of each floor to grow both up and over the edge of the building, culminating in a beautiful rooftop garden. Thanks to the innovations of many civilizations before us, these gardens are easy to maintain, and a beautiful natural respite for all our residents to enjoy.

Modernism and the Pandemic

This year, health and wellness have been more important than ever. And with self-quarantining and spending more time at home, many have redefined what a healthy home means. Like other shifts in the world, COVID-19 has certainly prompted us to reflect on the impact of design. We’ve seen how Modernism has affected pandemics in the past, but how might it impact our sense of wellness during COVID-19?

Green-Inspired Design

To house healing tuberculosis patients, the Paimio Sanatorium was designed to connect its residents to fresh air and the healing qualities of nature. While its setting in Southwestern Finland was ideal for recovery, it’s not a feasible solution for those trying to stay healthy in urban areas. Our buildings bring the outdoors in, connecting residents to nature through green roof gardens, vertical landscaping systems, private terraces and lush common spaces. 

Natural Light

Sunshine is another natural remedy for ailing health problems, and the iconic expansive windows found across Modernist practices invites plenty of light inside. From Optima Signature in Chicago, to Optima Kierland Center and Optima Sonoran Village in Scottsdale, our buildings feature floor-to-ceiling glass curtain walls, swathing our interiors in light. And for those who may want to more fully soak in the sun, our outdoor amenity spaces, like the grand courtyard promenade at Optima Camelview Village, have plenty of seating amongst resort-style luxury amenities for residents to get their daily dose of Vitamin D.  

Minimal and Open

Modernism is known for its minimalist design, where a lack of ornamentation, decorative moldings or elaborate trims are simplified to create a clean aesthetic. Also simplified: floor plans. Modernist architecture is known for its simple, sweeping interiors, taking a “less-is-more” approach to the division of space. At Optima, our large, open floor plans provide bigger and more open spaces, rather than a series of small rooms, allowing people to comfortably spread out and maintain a safe distance.

Whether residents are still self-isolating or just spending more time at home, we know it’s a challenging time to stay healthy and well, both mentally and physically. But we hope that the Modernist sensibilities of our buildings allow for moments of respite throughout the day and better opportunities to focus on wellness.

The Work of Paul Klee

Art plays a large role in our lives — from influencing our approach to Modernist design to transforming the spaces that we create. The repertoire of artists whose work hangs in Optima buildings is expansive, from Pablo Picasso to Joan Miro, and today, we’re spotlighting another one of our great featured artists: Paul Klee.

The Life of Paul Klee

Paul Klee was born in Münchenbuchsee, Switzerland in 1879 to a German father, inheriting his father’s German citizenship at birth. Klee’s father was a talented music teacher who passed on his knowledge to Klee. By age eleven, Klee’s proficiency at violin was so impressive that he was invited to join the Bern Music Association.

Klee’s creative proficiency extended to the visual arts. And while he pursued music per his parents’ wishes, by his teenage years, a desire to rebel and to seek his true passion led him to studying art.

The Work of Paul Klee

Though Klee kept diaries in his early years that included many caricature drawings, he began art school struggling with color theory and painting. As he continued evolving his style, Klee’s humor heavily influenced his work, which began leaning towards the absurd and sarcastic. 

Over the years, Klee’s work has been categorized as Expressionism, Cubism, Futurism, Surrealism and Absurdism. But his unique point of view, which incorporates geometric forms and a raw, childlike quality, set him apart from his peers. Klee taught at the Bauhaus school from 1921-1931, and the termination of his teaching role segued him into his most vivacious period of creation, where he created upwards of 500 works in one year.

Paul Klee’s Garden View at Optima Signature
Paul Klee’s Garden View at Optima Signature

From his extensive exploration of color theory to his pioneering and childlike style, Paul Klee is an influential artist whose influence spans far beyond his lifestyle.

Working From Home at Optima

At Optima, we’ve always been dedicated to building communities that provide a balanced lifestyle for our residents. From carefully curated retail partners to an abundance of outdoor space, we thoughtfully incorporate elements that respond to the needs of our residents. With the recent rise in remote working, and in celebration of National Work from Home Week, this week we’re honing in on how residents can best utilize Optima communities to support their remote productivity.

Private huddle rooms and work tables at Optima Kierland Apartments
Private huddle rooms and work tables at Optima Kierland Apartments

Dedicated, At-Home Work Spaces

Across all of our properties, from Arizona to Illinois, we incorporate a dedicated work-from-home space within each apartment. As we learned earlier this year, curating a distinct work zone at home improves productivity and limits distractions. The designs of our buildings also lend themselves to staying focused. The abundant floor-to-ceiling glass windows in each Optima building invites in plenty of natural light. Studies show that exposure to sunlight helps regulate sleep cycles, and our well-restedness therefore contributes to more satisfied, productive workdays. And the beautiful views in both Arizona and Chicago don’t hurt either. 

Business Suite at Optima Signature
Business Suite at Optima Signature

Business-Centric Amenities

If ever you need a change of pace from your in-home workspace, our communities offer an abundance of business-centric amenities to meet your every need. Optima Signature, Optima Sonoran Village and Optima Kierland Center all feature on-site conference rooms and business rooms, and the new tower at Optima Kierland Apartments even features private huddle rooms with work spaces. Optima Signature and Optima Sonoran Village also both offer their own on-site business suites

Celebrating Live-Work-Play Balance

Optima’s on-site retail tenants offer the perfect midday spot, whether it’s to break up your workday or to provide a setting for your next lunch meeting. At Optima Signature, Egg Harbor Cafe provides not only the perfect place for lunch (meetings), but you can meet over breakfast too! Meanwhile, at Optima Sonoran Village, Kaleidoscope Juice is the perfect place for a quick break or a longer breakfast or lunch occasion. Or, for those having a busy day, Optima Signature also boasts onsite concierge and room service, ready to serve all your needs.

At times, work can be stressful, but we’re here to help make each work day easier, more comfortable and more enjoyable. 

The Sky Deck at Optima Kierland

When you live in the middle of a gorgeous desertscape, nothing beats scenic views of the surrounding mountains. Optima Kierland is nestled in the middle of North Scottsdale’s urban core, but we still wanted residents to relish the nearby nature. Each building at Optima Kierland includes a signature Sky Deck, which doesn’t just include spectacular views; they also house a range of unique, extensive amenities.

The Sky Deck at 7180 Optima Kierland
The Sky Deck at 7180 Optima Kierland

It’s no secret that amenity spaces are a growing expectation in the real estate world, and we pride ourselves on innovating with our amenities while also paying homage to the surrounding environment. Each of Optima Kierland’s towers overlooks underpassed, panoramic mountain views, and the amenity spaces keep residents active, inspired and entertained. Signature Sky Deck amenities include heated lap pools, lounge areas, and glass-enclosed sauna for a spa-like experience. Spas and a rooftop yoga studio offer additional methods for a little R&R. For al fresco fitness, the new Sky Deck’s rooftop running and walking tracks.. And for entertaining friends and family, the fire pits, barbecues, bars and outdoor theaters are perfect for coming together. 

Across all four buildings in Optima Kierland, each Sky Deck exemplifies our dedication to inventive, distinctive amenity spaces that leave a lasting impact on our residents. Because our communal spaces are focused on both physical and emotional health, they promote a balanced, engaging and fun lifestyle. For us, amenities aren’t just selling points; they allow us to truly improve the lives of those living in our spaces. 

person name goes here

Maintenance Supervisor

Glencoe, IL





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