An Inside Look at Architect Lingo, Part III

Our love for Modernist architecture at Optima is a language all its own — in more ways than one. As we discuss all things design, keywords in architect lingo begin to permeate the vocabulary of everyone in our offices, from architects to property managers and beyond. In honor of the passion and language we all share (and in follow up to Part I and Part II), today we’re taking another inside look at words you might hear in a day at Optima. 

Clerestory

Clerestory refers to the windows in a structure. Also known as a clearstory or an overstory, a clerestory is any high section of the wall that contains windows above eye level. The purpose of these windows (and their altitude) is to invite in sunlight, fresh air or both. 

Historically, clerestories were included in large structures such as cathedrals with expansive central halls. While the technique is thought to have originated in ancient Egypt, and carried over to the Byzantine era, this architectural detail is most widely seen in architecture from the Romanesque and Gothic periods. Clerestories are also employed in many transportation vehicles, such as train cars, to provide additional lighting, ventilation and headroom. 

At Optima, clerestory windows prove an invaluable tool when creating open-floor-plan Modernist buildings. Employing windows at multiple levels, we’re able to ensure spaces that are flooded with light and that exude an open, airy atmosphere. 

Rectilinear design at Optima Camelview Village in Scottsdale, Arizona.
Rectilinear design at Optima Camelview Village in Scottsdale, Arizona.

Rectilinear

Stripped back to its most basic definition, rectilinear is an adjective referring to anything in a straight line. In architecture, however, a rectilinear form then becomes anything that consists of only straight lines. Rectilinear design creates a sense of order and structure within design, and therefore plays well into the Modernist philosophy.

That being said, originally rectilinear style originates from the third historical division of English Gothic architecture (also called The Perpendicular Gothic, or simply, perpendicular). Contradictory to paired back rectilinear form in Modernist design, the rectilinear style of Gothic architecture includes lavish, ornate geometric detailing. 

In our own structures, we often employ rectilinear design as an expression of our Modernist sensibilities. The bold, simple geometry of straight lines allows us to best explore ideas of form and function, creating spaces that are at once complex in thought but simple in application.

The Optima DCHGlobal Building System at Whale Bay House, Optima DCHGlobal, in New Zealand.
The Optima DCHGlobal Building System at Whale Bay House, Optima DCHGlobal, in New Zealand.

On the Module

Modular architecture refers to the design of any system utilizing separate components that can be connected together to create one, cohesive whole. A highly flexible system, the building-blocks nature of modular architecture allows individual pieces to be easily replaced or repurposed as needed. Building on the module, then, refers to the process of creating a structure out of a module system.

Optima President and Principal Architect, David Hovey Jr., designed his own modular system: the Optima DCHGlobal Building System, a patented structural system that is based on 7’-0” x 7’-0” horizontal module, a 1’-3” vertical module, and a 21’-0” x 21’-0” structural bay with connectors, beams, and column components that are joined together with tension controlled bolts to create a 3-dimensional structural grid allowing for design flexibility in both vertical and horizontal directions. You can see the system employed throughout our Optima DCHGlobal projects, Relic Rock, Arizona Courtyard House and Whale Bay House.

Team Member Spotlight: Hunter Gross

Our buildings and communities wouldn’t thrive without our incredibly talented team members, especially in a year where maintaining clean and safe spaces feels more important than ever. We recently sat down (virtually) with Hunter Gross, the Maintenance Supervisor at Optima Sonoran Village, to talk about how his work makes a difference in our Arizona community. 

Tell us a bit about your background and the role you play at Optima.

Out of high school, I went into the construction field and from there I went into a maintenance and cleaning supervisor role in Phoenix. After that, I ended up at Optima. I’ve been here for a year and three months; for a year as a technician, then promoted to supervisor for our Sonoran Village property. In my role as supervisor I am responsible for hiring, training, and guiding our service technicians; we can see 30-40 new service tickets daily and we have a 24-hour completion goal. I am responsible for ensuring service is completed to the Optima standard which often includes following up on many different work orders to see that the residents were satisfied. 

What drew you to Optima initially, and what’s kept you working there?

I tend to get bored with day-to-day tasks, but working at Optima gives me different challenges that set a nice change of pace, which keeps me engaged. I also have a team that helps me problem solve, oftentimes working with other Optima teams to find better solutions. Especially this year with the pandemic, everyone was ready and willing to work together. 

How does maintaining the buildings at Optima differ from other properties/buildings?

Optima’s design and materials sets them apart and makes them unique; concrete and exposed steel beams often present challenges when making additions or repairs. Thankfully, Optima is structured so we can communicate with the architecture and design team to help determine the best solutions. 

Optima’s properties are also very large-scale. Even regular, preventative maintenance takes a longer time since they’re so spread out and populated. We have five different buildings just across Sonoran Village, and just transporting tools from one to the other is a process. 

Optima has a distinct set of values that really differentiates it from other companies. Which values really speak to the work you’ve done at Optima?

Definitely our “there’s a solution to every problem” value.  Especially in our line of work, we’re always trying our best to find solutions to even minor issues. And whether it’s the architecture, construction or design teams, we have a ton of resources at Optima that allow us to problem solve. This year in particular, that seems more important than ever. 

A Brief History of the Wassily Chair

When we set out to build intentional spaces, we extend our design sensibilities into every finish and furnishing. And with most of our selections, each piece has a story behind it. Today, we explore the history of the distinct and iconic Wassily Chair.

The chair itself started with Marcel Breuer, the Hungarian architect and designer. Breuer studied at the Bauhaus under Walter Gropius, quickly becoming his protégé with his outstanding sense of design and ingenuity. By the early 1920s, he was considered a master carpenter at the school. The legend goes that Breuer purchased his first bicycle and was so inspired by the lightness of its frame, he wanted to experiment with something similar in furniture design, using curves and tubing in construction. Thus, the Wassily chair was born.

Fabricated using the techniques of local plumbers, the tubular-steel structure would become Breuer’s signature touch on furniture. At the time, the design was only technologically feasible because German manufacturers had perfected the process for seamless steel tubing. Without a welding seam, the tubing could be bent without collapsing. The structure was finished by straps of fabric, pulled tightly to create a sturdy but comfortable place to sit. Like many other designs in the Modernism movement, the Wassily Chair has been mass-produced since the 1920s, its allure is still impactful today. At present, the trademark name rights to the design are owned by Knoll, who integrated the Wassily Chair into their catalog in the 1960s. 

Whether it welcomes residents as they enter the lobby or invites conversation in an amenity space, the Wassily Chair plays perfectly with the design aesthetic and sensibility of our spaces at Optima. 

A Brief History of Irrigation

Lush, verdant landscapes are a cornerstone of Optima communities. We’ve spent years of research and application honing our landscaping, arriving today at an innovative vertical planting system that incorporates self-containing irrigation and drainage. But just what is irrigation, why is it so important and how did we arrive at this solution? Today, we’re taking a closer look at the history of irrigation.

While our own landscaping research has gone on for decades, the history of irrigation dates back at least 8,000 years. The earliest known systems of irrigation originated in Egypt and Mesopotamia in 6,000 B.C. Fighting against the flooding of the Nile several months each year, ancient civilizations pioneered a technique to divert flood waters to nearby crop fields, thereby utilizing excess flood water for crops that would otherwise be difficult to grow due to lack of resources.  

This ancient technique is credited as the basis of agricultural economies and societies across the world. As the process of applying controlled amounts of water to plants at needed intervals, irrigation aids in growing agricultural crops and maintaining vegetation in a way that conserves water, preserves soil nutrients and saves time and energy. 

Before the Egyptian and Mesopotamian approach, primitive irrigation likely involved laborers carrying buckets of water from rivers and wells to water their crops. Increased innovation to control water flow where desired included innovations such as irrigation canals, dams, dikes, aqueducts and water storage facilities. 

Nowadays, modern irrigation systems have evolved to include reservoirs, tanks and wells, with reservoirs serving to collect water from natural sources such as lakes and rainwater runoff. As our global agricultural output continues to rise, irrigation protects against droughts and famines, ensuring successful and widespread crop yields. 

Self-contained Irrigation at Optima Sonoran Village
Self-contained Irrigation at Optima Sonoran Village

At Optima Kierland Apartments and Optima Sonoran Village, our self-containing irrigation and drainage system enables a palette of vibrantly colored plants at the edge of each floor to grow both up and over the edge of the building, culminating in a beautiful rooftop garden. Thanks to the innovations of many civilizations before us, these gardens are easy to maintain, and a beautiful natural respite for all our residents to enjoy.

Working From Home at Optima

At Optima, we’ve always been dedicated to building communities that provide a balanced lifestyle for our residents. From carefully curated retail partners to an abundance of outdoor space, we thoughtfully incorporate elements that respond to the needs of our residents. With the recent rise in remote working, and in celebration of National Work from Home Week, this week we’re honing in on how residents can best utilize Optima communities to support their remote productivity.

Private huddle rooms and work tables at Optima Kierland Apartments
Private huddle rooms and work tables at Optima Kierland Apartments

Dedicated, At-Home Work Spaces

Across all of our properties, from Arizona to Illinois, we incorporate a dedicated work-from-home space within each apartment. As we learned earlier this year, curating a distinct work zone at home improves productivity and limits distractions. The designs of our buildings also lend themselves to staying focused. The abundant floor-to-ceiling glass windows in each Optima building invites in plenty of natural light. Studies show that exposure to sunlight helps regulate sleep cycles, and our well-restedness therefore contributes to more satisfied, productive workdays. And the beautiful views in both Arizona and Chicago don’t hurt either. 

Business Suite at Optima Signature
Business Suite at Optima Signature

Business-Centric Amenities

If ever you need a change of pace from your in-home workspace, our communities offer an abundance of business-centric amenities to meet your every need. Optima Signature, Optima Sonoran Village and Optima Kierland Center all feature on-site conference rooms and business rooms, and the new tower at Optima Kierland Apartments even features private huddle rooms with work spaces. Optima Signature and Optima Sonoran Village also both offer their own on-site business suites

Celebrating Live-Work-Play Balance

Optima’s on-site retail tenants offer the perfect midday spot, whether it’s to break up your workday or to provide a setting for your next lunch meeting. At Optima Signature, Egg Harbor Cafe provides not only the perfect place for lunch (meetings), but you can meet over breakfast too! Meanwhile, at Optima Sonoran Village, Kaleidoscope Juice is the perfect place for a quick break or a longer breakfast or lunch occasion. Or, for those having a busy day, Optima Signature also boasts onsite concierge and room service, ready to serve all your needs.

At times, work can be stressful, but we’re here to help make each work day easier, more comfortable and more enjoyable. 

The Sky Deck at Optima Kierland

When you live in the middle of a gorgeous desertscape, nothing beats scenic views of the surrounding mountains. Optima Kierland is nestled in the middle of North Scottsdale’s urban core, but we still wanted residents to relish the nearby nature. Each building at Optima Kierland includes a signature Sky Deck, which doesn’t just include spectacular views; they also house a range of unique, extensive amenities.

The Sky Deck at 7180 Optima Kierland
The Sky Deck at 7180 Optima Kierland

It’s no secret that amenity spaces are a growing expectation in the real estate world, and we pride ourselves on innovating with our amenities while also paying homage to the surrounding environment. Each of Optima Kierland’s towers overlooks underpassed, panoramic mountain views, and the amenity spaces keep residents active, inspired and entertained. Signature Sky Deck amenities include heated lap pools, lounge areas, and glass-enclosed sauna for a spa-like experience. Spas and a rooftop yoga studio offer additional methods for a little R&R. For al fresco fitness, the new Sky Deck’s rooftop running and walking tracks.. And for entertaining friends and family, the fire pits, barbecues, bars and outdoor theaters are perfect for coming together. 

Across all four buildings in Optima Kierland, each Sky Deck exemplifies our dedication to inventive, distinctive amenity spaces that leave a lasting impact on our residents. Because our communal spaces are focused on both physical and emotional health, they promote a balanced, engaging and fun lifestyle. For us, amenities aren’t just selling points; they allow us to truly improve the lives of those living in our spaces. 

The Phoenix Desert Botanical Garden

When Optima expanded to Arizona in 2000, we were enthralled by the new frontier and its unique climate. To this day, we continue to be inspired by the desert landscape — and there’s no better place to indulge that passion and find new inspiration than at the Phoenix Desert Botanical Garden. The gardens, which are located just a short drive from Optima Biltmore Towers in Phoenix, and Optima Sonoran Village and Optima Camelview Village in Scottsdale, are also perfect activity for our residents.

The Phoenix Desert Botanical Garden
The Phoenix Desert Botanical Garden

The Desert Botanical Garden

The Desert Botanical Garden in Phoenix is a 140-acre sprawling wonderland of flora and fauna nestled among the red rocks of the Papago Butte. Visitors can see thousands of species of towering cacti, lush trees, alluring succulents and brilliant flowers from not just Arizona, but all over the world. Overall, 50,000+ plants cover five thematic trails, and the garden is proud to care for 485 rare and endangered species among that number.

The garden was first established back in 1939, when a small but passionate group of Arizonians were compelled to act and preserve the beautiful desert environs. Among them was Swedish botanist Gustaf Starck, who rallied others to the cause with a posted sign reading “Save the Desert.” Eight decades later, Desert Botanical Garden has expanded, thanks to the generous investment and care of many. Alongside its impressive collection of plantlife, the garden also offers specialized tours, special events, seasonal exhibits, concerts, family exhibits and two places to dine: Gertrude’s restaurant and the Patio Cafe. 

The Desert Botanical Garden has reopened during COVID-19 with increased safety precautions in place. Tickets must be reserved in advance, but the garden’s limited occupancy amidst its sprawling gardenscape makes it the perfect place for socially distanced fun. Whether you’re looking to reconvene with nature or just while away the day in a beautiful setting, the Desert Botanical Garden is the perfect place to find inspiration and relaxation.

An Interview with Ellison Keomaka

Artwork at Optima is a huge part of our love of design, and what makes our spaces special at every turn. Recently, we sat down with Ellison Keomaka, an artist whose work appears throughout some of our Arizona properties, to discuss his process, his sources of inspiration and his relationship with Optima. 

Tell us a bit about your background. Where does your passion for art stem from? How did you first get started as an artist?

I believe everyone is creative in their own way, and mine happens to be visual arts. I’ve had many interests and endeavors over the years, but I always enjoyed doing my own thing and set out pretty young to start my artistic career. I started off drawing vehicles, eventually navigating away from that and into comic-style artwork. Every piece paves the way for new ideas in the next creation. My style has changed quite a bit over the years and evolved with my experiences in life.

B.E.V. by Ellison Keomaka
B.E.V. by Ellison Keomaka

What are your preferred mediums? How do 2-D and 3-D spaces interact within your pieces?

I used to be very into realism, and I used a lot of airbrush and classic techniques. As an artist, I wanted to use more of the material found in the world around me. From soil found in distant countries to fabrics found at a craft store, I’m always searching for the next textural combination that makes something interesting. It’s fun to see these materials, textures and artifacts and make them come together in a 2-D space.

An example would be my use of vintage magazines and articles. In one of the Optima paintings, — Present Future Past — there are magazine articles from 1938, a dishtowel, watchband and wooden cutouts pressed into the piece.

How does color play a part in your work?

In my earlier works, there were more dark colors. As I developed my style, I recognized the value of color in changing human emotion. When you look at specific colors or shapes, they cause you to feel something or spark inspiration. All of that makes color an infinite playground for an artist to create.

How did you get involved with Optima?

Around 2016, I was eating lunch across from Optima Kierland while it was under construction — and it just looked so wildly different from anything else in Phoenix. I enjoy architecture, and Optima’s aesthetic caught my eye. Fast forward, and I ended up moving in there. They were looking for resident events, and I offered to do an art show; I hosted three across Optima Sonoran Village and Optima Kierland Apartments. The Optima team saw my work, and we started having conversations about commissioning pieces for 7180 Optima Kierland

I was fortunate to have full creative reign on the layouts of each piece, which allowed me to take creative risks and challenge myself. I would consider the Optima series of paintings to be my best body of work to represent myself because each one is unique and tailor-made to fit in those spaces. 

Present Future Past by Ellison Keomaka
Present Future Past by Ellison Keomaka

Give us some details on a favorite piece of yours at Optima. What was the inspiration behind that particular piece? How does it fit into the space at Optima? 

Suppose I had to pick a favorite piece —which is always a challenge — I resonate most with Present Future Past. It has a real impact on the viewer with the contrast between the bright blue on the bottom and the upper half’s antique design. While the fluorescent pink line emits excitement of the future, the top presents a juxtaposition of a rugged, forgotten past. This painting aims to inspire us to be present, calm and grateful for occupying this time and space. 

Keomaka’s color-filled, vibrant artwork mirrors the same inspired emotions that we search for in our built environment. As with all of the artwork that adorns our walls, his work tells a series of unique stories that speak to everyone who passes through our spaces. Optima certainly wouldn’t be the same without them. 

Modernist Graphic Design

Modernism is one of our cornerstones at Optima; it informs everything from our designs to our methodologies. And though the movement is often talked about in reference to architecture, art, sculpture and interior design, Modernism also had a significant impact on graphic art. Today, we’ll dive into Modernist graphic design and its impact on visual communications.

Changes in Vienna

By the end of the 19th century, artists were growing tired of traditional, conservative forms of art. In Vienna, a group of artists led by Gustav Klimt dubbed themselves the Vienna Secession and broke away from the artistic institutions in Austria’s capital at the time. The group explored uncharted territory in form, composition and expression, sparking similar experimentations in other nearby countries such as France and Germany. Rich paint strokes and realism translated into flat color and stylistic typography, expressions that would pave the way for graphic art. 

Army recruiting poster, designed by James Montgomery Flagg, 1917
Army recruiting poster, designed by James Montgomery Flagg, 1917. Image in public domain.

The World at War

When World War I began, graphic design was already used for commercial, corporate and aesthetic purposes. Its new role would be political, used in posters and propaganda during the war. Advancements in mass color printing allowed for efficient production of messages to raise funds, encourage enlistment and boost morale. The turmoil and challenges faced in both World Wars would ultimately inspire the first wave of true Modernism within graphic design. 

Poster designed by Herbert Bayer, 1930
Poster designed by Herbert Bayer, 1930. Credit: kitchener.lord on Flickr Creative Commons, CC BY-NC-ND 2.0 Deed

Modern Experiments

Across Europe and in America, graphic designers took inspiration from broader artistic movements such as Cubism, Futurism, De Stijil and Surrealism. In Germany, the Bauhaus movement also had a significant impact on graphic design; thick lines, primary colors and disrupting white space were just as striking in 2-D format as they were in architecture or sculpture. Eventually, Modernist design was defined by abstract expression, bold type and primary colors and shapes. These designers approached the work objectively, emphasizing the rational over the expressive (and emphasizing the classic Modernist belief that form follows function). 

As the Nazis rose to power in the 1930s, Modernist experiments in all practices were denounced, and many artists, architects and designers immigrated to the United States. Although Modernist design was disrupted in its growth, it remains one of the most impactful movements in the history of graphic design. Even our own website has elements of Modernist designs with asymmetry, primary colors and bold typography. Every facet of Modernism inspires what we do, from architecture and sculpture, to the graphic arts. 

The Optima Connect Program

We believe that building community extends beyond architecture and design. Community is a crucial component to how we design our properties — ensuring that residents and neighbors alike feel more connected through what we do. In support of this, we created the Optima Connect program, which encourages truly holistic community connections.

Optima Connect is a program that offers exclusive benefits and discounts at local businesses. Like our Optimized Service program, the goal of Optima Connect is to provide an added everyday convenience that brings ease, comfort and joy to our residents. The program also serves to bolster local businesses and ramp up support, creating a friendly community ecosystem. 

Through Optima Connect at Optima Sonoran Village and Optima Kierland Apartments, residents can enjoy exclusive and luxury benefits such as BOGO tickets at Ballet Arizona, discounted fitness classes and up to 20% off at nearby restaurants — just to name a few. To peruse the full list of Optima Connect benefits available to Optima Sonoran Village residents, visit here.

Supporting community growth and connection amongst our residents and neighbors is something we care deeply about at Optima.  As Jamie Springer, Regional Manager in Arizona, explains:

It’s really made us a stronger part of the community. It’s a dual partnership that gives discounts to our residents and helps promote local businesses. We seek Optima Connect partners for events — especially virtual events right now, like mixology and cooking classes — to introduce residents to nearby businesses. We want residents to feel connected to the community outside of our buildings and create a neighborhood feel with places they can walk to.

From the Optima Connect program, to the careful and thoughtful selection process that goes into choosing retail tenants at our properties, we know that our relationship to the spaces around us deepens our sense of belonging. 

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