A Brief History of the Plaza

At Optima, we’re believers that exceptional design has the power to inspire awe and wonder, and to enhance the human experience. One such component of design, the plaza, is a perfect example of this: designed as an open, public space, plazas create hubs for community activity and human connection. To learn more about the role this seminal piece of design has in creating public space, we’re diving into the history of the plaza.

Plaza Mayor, Madrid. Credit: Francisco Anzola on Wikimedia Commons, licensed under the Creative Commons Attribution 3.0 Unported license

The First Plazas

From colonial cities in Spanish America to the Spanish East Indies, there were several types of plazas serving as the center of community life. The plaza mayor often referred to the space centered between several administrative, religious and government buildings. The plaza de armas, meanwhile, served as a rallying space for troops, and the plaza de toros translates, quite literally, to bullring.

Perhaps the most significant example of such plazas is the Plaza Mayor in Madrid, Spain. Dating back to 1619, the plaza was constructed during the reign of Philip III by architect Juan de Herrera. Though the plaza saw several disasters since then and was reconstructed an equal number of times, it remained (and still remains) a pivotal public fixture in Madrid. Plaza Mayor has served many diverse purposes, from being the site of a marketplace, to bullfights, to military parading ground, to public executions, to even trials during the Spanish Inquisition and crowning ceremonies. 

Evolving over time to a space of leisure, the Plaza Mayor is now the site of outdoor cafes, restaurants and, inevitably, tourists. It draws people in with yoga workshops, concerts and festivals — a far cry from its dabbles in militant history. The Spanish plaza is also related to the Italian piazza, with both belonging under the umbrella term “town square,” which includes city squares, plazas, piazzas and city greens.

The Modern Day Plaza

Following in the footsteps of Madrid’s adaptable Plaza Mayor, the modern day plaza can refer to a multitude of spaces with a multitude of purposes. Within our own portfolio, a prime example of a plaza is at Optima Signature and Optima Chicago Center. By sliding the podium of Optima Signature North and juxtaposing Optima Chicago Center to the West and South, the buildings create a dynamic plaza space, which features lush landscaping, planters and benches. Kiwi, a large-scale sculpture designed by Optima founder David Hovey Sr, adds to the visual energy of the space. 

Aerial view of the plaza at Optima Signature and Chicago Center
Aerial view of the plaza at Optima Signature and Chicago Center

Now, plazas refer to open spaces within neighborhoods that boost economic vitality, pedestrian mobility and safety as well as providing aesthetically pleasing areas. No matter the interpretation of the word, there’s always one belief at the core, and that’s gathering and celebrating community. 

A Brief History of the Green Roof

A cornerstone of Optima design is the integration of sustainable and enjoyable green roofs. Since our inception, we’ve honed our techniques and evolved our green roofs to be cutting edge additions to each community and its environment. As we reflect on the growth of our own approach to the craft, we’re reflecting on green roof evolution overall with a brief history.

The green roof at Optima Biltmore Towers
The green roof at Optima Biltmore Towers

A Quick Background on the Green Roof

A green roof (also sometimes called a living roof) is a roof of a building that is partially or completely covered with vegetation. This vegetation is often supported with a growing medium and planted over a waterproofing membrane, and can include additional layers such as a root barrier, drainage and irrigation systems as more complex components. Green roofs are aesthetic and also highly functional building components, serving to absorb rainwater, provide insulation, create a habitat for wildlife, lower urban air temperatures and mitigate the heat island effect. 

The green roof at Camelview Village
The green roof at Camelview Village

A Brief History of the Green Roof

Green roofs date back thousands of years. In ancient times, green roof structures began as sod roofs above caves, with “rooftop” earth and plantlife used for agricultural, dwelling and ceremonial purposes. The downfall of these sod roofs was a lack of protection against burrowing animals and lack of waterproofing ability. Inarguably, the most famous (and most sophisticated) ancient green roofs were the Hanging Gardens of Babylon, one of the Seven Wonders of the Ancient World, constructed around 500 B.C. Built over arched stone beams, the hanging gardens were indeed waterproofed by the inventive layering of reeds and thick tar. 

Modern green roof technology blossomed in the 1960s, when Germany pioneered new, reliable technology that provided sophisticated irrigation and protection against roof ingress. With its invention, Germany was able to market and develop the new green roof technology on a large scale like never seen before.

There are two types of green roofs: intensive and extensive. Intensive green roofs have deep soil layers, widely varied plantlife and increased weight-bearing and stress load (therefore requiring higher maintenance). Extensive green roofs have thin soil depth and less layers, a simplicity that allows for easier maintenance and makes them the more accessible option. In the 1980s, the widespread introduction of extensive green roof technology further propelled the practice. The dynamic and customizable technology means that buildings have the option of choosing which green roof is right for them, and therefore a larger population can take part in the sustainable practice of growing green roofs.

Green roofs have certainly evolved since their inception, and we can’t wait to see what new innovations in the coming years will bring for design, architecture and sustainability. 

Modern Design for Your Home

Recently, we explained what exactly makes up Modern furniture and how to spot it. But what if you’re looking to bring a bit of Modernism into your own space? Considering our own affinity for Modern pieces and design, we love seeing the style applied across homes, condominiums or apartments. So if you’re looking for tips on modern design for your home, here’s where to start:

Form Follows Function

Modernism’s top rule is “form follows function,” essentially meaning that any decor or furnishings should reflect its intended purpose. Anything that doesn’t have a practical purpose can be eliminated, so Modern spaces are often very minimal. However, Modernism also celebrates the expression of form. Le Corbusier lounges or Barcelona chairs all embrace unique shapes and features in bright, joyful colors. Look for pieces that explore color, textures, and material, all while staying functional. 

Colorful modernist furniture and courtyard view at Optima Sonoran Village
Courtyard view at Optima Sonoran Village

Bring the Outside Inside

Modernist architecture celebrates expansive windows and natural light, as do Modern interiors. Keep windows unobstructed when possible, and keep any blinds or curtains minimal in color. If you feel inspired by the green space at Optima, get a few houseplants to add pops of green. Or if your seasonal weather cooperates, get creative with container gardening

Contemporary vs Modern

Contemporary and Modern are often confused when dealing with interior design, but it’s important to note the different. Contemporary style isn’t attached to any specific era; it changes as time evolves. So Contemporary design would currently refer to anything in demand in 2020. Whereas Modern design specifically refers to a movement in art, design, architecture and of course, furniture. 

If you want to hunt for Modern pieces to add to your own home, here are a few shop recommendations to check out. Or even better, peruse your local thrift store or furniture restoration shop for truly authentic Modern furniture and decor.

Charlotte Perriand and Le Corbusier’s Chaise

Many know the name Le Corbusier, but not nearly enough people are familiar with Charlotte Perriand, the French architect and designer behind Le Corbusier’s renowned chaise lounge. It was against all odds that Perriand even began working for Le Corbusier, as she was famously turned away from his atelier with the line: “We don’t embroider cushions here.” Celebrating her strong point of view and strong-headed nature, today we’re exploring the work and complicated relationships of Charlotte Perriand.

The Le Corbusier LC4 Chaise Lounge, designed by Charlotte Perriand, Le Corbusier and Pierre Jeanneret
The Le Corbusier LC4 Chaise Lounge, designed by Charlotte Perriand, Le Corbusier and Pierre Jeanneret. Credit: Tim Evanson on Wikimedia Commons, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

The Work of Charlotte Perriand

Around 1925, Charlotte Perriand began exhibiting her work in galleries, shortly after graduating from school. Perriand used her own apartment as a place to test out her tastes, renovating the space using a built-in wall bar made of aluminium, glass and chrome and a card table with built-in pool-pocket drink holders. In 1927, she recreated this design as the Bar sous le Toit (“Bar under the roof” i.e. “in the attic”) at the 1927 Salon d’Automne. The Bar sous le Toit installation was reflective of Perriand’s machinelike style, which was unique for women designers at the time. She unabashedly employed materials like aluminium, steel and leather, also a departure from the previously reigning style of design, which was mainly crafted from rare woods. This remarkable and innovative installation is what first put her name on the map.

Charlotte Perriand and Le Corbusier

In 1927 (at just 24 years old), Perriand waltzed in Le Corbusier’s atelier asking for a job, and it was then that she was met with: “We don’t embroider cushions here.” That was the same year her Bar sous le Toit premiered at Salon d’Automne; and when Le Corbusier’s cousin, Pierre Jeanneret, took Le Corbusier to see the exhibit, Le Corbusier changed his tune. Recognizing Perriand’s undeniable talent, Le Corbusier apologized and hired her as a furniture designer.

The trio — Perriand, Le Corbusier and Jeanneret — collaborated closely, “like three fingers on one hand,” according to Perriand. Together, they designed the LC4 Chaise Lounge, which they described as a “machine for sitting.” The chaise became one of the most seminal pieces of Modernist furniture in history — and that was just one part of their collaborations together. Perriand worked with Le Corbusier for a decade, helping to publicize and innovate his atelier and designs until she made the decision to step “out of his shadow and into a successful career of her own.”

An Inside Look at Architect Lingo, Part II

Our team is joined together by a love of exceptional design so naturally, design is our shared language. From property managers to accountants to architects, we’ve all come to know and love the architect lingo that helps us communicate our passions, our creations and our vision. In celebration — and in follow up to February’s blog we’re sharing Part II of our inside look at architect lingo.

Juxtaposed facade and surrounding landscape at Optima Sonoran Village
Juxtaposed facade and surrounding landscape at Optima Sonoran Village.

Juxtaposition

Juxtaposition refers to the fact of two things being placed close together with a contrasting effect. It’s the intentional creation of, and analysis of, a relationship that brings about exciting new realizations and discoveries, bringing added layers of meaning to each individual object and their relation to one another. 

In architecture, the use of juxtaposition becomes particularly striking, manifesting on a large scale in entire building facades. With everything we build at Optima, we consider the relationship — or juxtaposition — between the built and natural environment. How does each entity influence and illuminate the other to positive effect? In our desert dwellings, juxtaposition occurs between the organic beauty of the arid landscape and the bold, Modernist facade of the houses, built in concrete and glass to intentionally illuminate their counterpart. 

Looking out the windows at Optima Biltmore Towers
Looking out the windows at Optima Biltmore Towers.

Fenestration

Derived from the Latin word fenestrae (windows), fenestration is defined as the arrangement of any holes in a building’s facade. More specifically, this usually refers to the doors and windows on the elevation of a building. 

From the most basic standpoint, fenestration allows for the entry and exit of people into and out of a structure. That being said, fenestration historically posed a challenge to architects, because poking holes in a structure can weaken its resiliency. With Modern construction and increasingly durable building hardware, architects are freed up to explore fenestration with more liberty and inventiveness, going beyond the practical to examine decorative approaches.

The terraced design of Optima Camelview Village
The terraced design of Optima Camelview Village.

Terrace

Terraces originated as a series of flat areas made on a slope for cultivation purposes, but have evolved into any level or paved area next to a building. Their uses vary widely, from still being tied to agricultural practices to now being a place of leisure and pleasure. 

At Optima, our approach to the terrace is with respect to its landscaping origins we employ terraces that allow our buildings, and their residents, to live in harmony with the surrounding landscape. We see the relationship between cultivating plantlife and cultivating relaxing spaces as intrinsically related.

Stay tuned for future features on the world of architecture lingo at Optima.

Modern Furniture 101

As our tagline “Forever Modern” implies, Modern design is integrated into every part of our business and our work. Our inspired interiors are no exception; full of Modernist artwork, sculpture and furniture, the interiors of our properties reflect the same principles and aesthetic. So what exactly is Modern furniture, and what distinguishes it from other furniture styles? 

A Brief History

Like Modernism itself, Modern furniture design developed in a post-World War II environment that necessitated cutting excess waste, focusing on functionality, and reevaluating the practicality of materials in design. Compared to the decorative styles before it like Victorian, Art Nouveau and Neoclassical, Modernism was a striking departure into new territory. This drastic shift from ornate, decorative pieces to minimal pieces is attributed to new technology, changes in design philosophy and the direction of architecture at the time. Since then, Modern furniture has become an iconic part of interior design history. 

How to Spot Modern Furniture 

Functionality, clean lines, smooth shapes, bold colors and minimal design are all common aspects to Modern furniture. Most iconic pieces of Modern furniture pioneered new uses of materials such as glass, steel and leather, so those are common signs to look for. Odds are, you’ve seen Modern furniture before, especially if you’re in the design or real estate industry. Barcelona chairs, Noguchi coffee tables and Le Corbusier lounges are commonplace in many residential buildings and homes, in the United States and around the world. 

Amenity space at Optima Signature
Amenity space at Optima Signature

To explore the individual and detailed history behind the pieces, here’s a more complete list of popular Modern furniture pieces. Within our practices at Optima, Modern furniture plays a critical role in completing our vision for each space we create. Our Modernist sense of design through architecture and furnishings helps us tell a holistic, intentional story through design. Without this consistency, our buildings and amenity spaces would seem incomplete. Though rooted in the past, Modern furniture integrates beautifully with a bright, inspired future. 

The History of Landscape Design

Landscape design is an integral part of our communities, from our signature vertical landscaping system to intentionally designed sculpture gardens. Each element in our terraces, courtyards and gardens is placed with careful consideration for the aesthetic, function and enjoyment of our residents — inspired by the thought and evolution of centuries of landscape design that came before us. Today, we’re diving deep into that history of landscape design to understand where the craft came from, and where it’s at today.

Ancient Origins of Landscape Design

At the core of landscape design’s history is agricultural development. Beauty and aesthetic function evolved from there, with ancient Japanese gardens designed to facilitate meditation and spiritual connection and ancient Chinese gardens designed as both reflective and social spaces. The two marked features of landscape design are softscaping, utilizing living elements such as trees and flowers, and hardscaping, utilizing non-living additions such as water features, paths, statues and patios. In Japanese gardens, water features were often incorporated in hardscaping while in Chinese gardens, the plants in softscaping often had symbolic, spiritual meaning.

Popularization of Landscape Design

Despite these ancient origins likely dating even further back, the earliest recorded example of landscape design is said to be the Hanging Gardens of Babylon from the 6th century BC. Even then, landscape design isn’t said to have been popularized until it reached the ancient Romans. Their accreditation for the landscape design’s rise is due in part to the fact that they transformed it from something only done for the elites to a practice applied in every home garden. 

From the ancient Romans, landscape design lost momentum during the Middle Ages and was rediscovered by Italy, France and England, respectively, in the 17th century, and was applied to elaborate piazzas, ornate gardens, large parks and even Versailles. The 17th century also saw the rise of cottage-style landscape design, a compact form of gardening that would eventually serve as inspiration for modern day suburban landscaping.

Landscape design at Optima Camelview Village
Landscape design at Optima Camelview Village

Landscape Design in the US Today

In the late 19th century, Frederick Law Olmstead became known as the “Father of American Landscape Architecture.” His aesthetic incorporated sweeping lawns into building design, influencing the US Capital, Central Park in NYC and city planning in Chicago and Cleveland. In 1988, Olmstead founded the American Society of Landscape Architects and classes in the field began to be offered at Harvard in 1900. 

Between evolving urban and suburban landscapes, people’s desire for increased, organized greenspace led to the development of highly evolved outdoor landscaping, gardens and living spaces. The landscape design at Optima reflects this highly evolved trend, incorporating terraces, courtyards, green rooftops and gardens to provide our residents with ways to connect their living spaces with the natural world.

You can learn more about the landscape design at Optima in our green space spotlights on Optima Kierland Center and Optima Sonoran Village.

Ray Eames: A Pioneer in American Architecture

A talented artist, designer and filmmaker, Ray Eames is a well-known name throughout the architecture and design industries. The name Eames itself carries weight; Ray Eames was half of the husband-and-wife duo that made an enormous impact on modern design. Though her husband, Charles, received most of the praise and spotlight during their partnership due to the gender conventions of their time, Ray was a powerful voice and creative in her own regard. Today, we look back on her life and contributions to the world of design.

Born in Sacramento, California in 1912, Ray was passionate about art from an early age, expressing interest in dance, illustration and art history. After pursuing art as a student for years, Ray eventually found her way to New York, fully immersed in the abstract art scene. By 1940, she decided to pursue a holistic approach to art and design at the Cranbrook Academy of Art, in Michigan, where she then met her husband, Charles. Upon meeting Charles, Ray took her strengths in color, form and structure and applied them to furniture design, and the two began a creative and life partnership that would thrive for decades.

Although Charles had a more public profile, Ray worked full-time and was equally devoted to their work. Together, they explored new, inventive designs for furniture, products, short films and architecture. Their own house is arguably the greatest representation of their architectural work. A structure of steel and glass, the Eames House is an iconic piece of modern architecture, with Ray’s background in abstract art informing the Mondrianesque panels on the front façade.

Eames House. Credit: IK’s World Trip on Flickr Creative Commons, CC BY 2.0 Deed

The Eameses worked as partners from 1941 until 1978 when Charles passed away. Their collaboration and creative vigor continues to inspire to this day, and is even reminiscent of our own David Hovey Sr. and Eileen Hovey, who have built Optima while also building a life and family together. 

To read more about the life and work of Ray Eames, check out a recent feature by The New York Times

The Paimio Sanatorium: Architectural Solutions in a Pandemic

At its core, architecture is a response to its surrounding environment. Every space in which we live, work, or play is carefully designed with intention, usually reacting to the wants or needs of the people around them. Oftentimes during a crisis, such as a pandemic, architectural solutions can make the difference between life and death. Located in southwestern Finland, the Paimio Sanatorium epitomizes the crucial part architecture plays in the health and wellness of our communities. 

Terrace of Paimio Sanatorium. Credit: Tiina Rajala on Wikimedia Commons,
Creative Commons Attribution-Share Alike 4.0

Completed in 1932, the Sanatorium was designed to house recovering tuberculosis patients. The building was designed by Alvar Aalto, who won the commission after an architectural competition for the project in 1929. Following Modernist design, Aalto included large windows, roof terraces, and a sleek aesthetic. As per most Modernist structures, function was also a priority. At the time, the only known ‘cure’ for tuberculosis was rest, fresh air and sunshine. The Sanatorium offered just that, with balconies and outdoor spaces for patients to enjoy while recuperating. From easy-to-sanitize surfaces to color choices, Aalto designed the entire building around the needs of patients and staff. 

By the 1950s, antibiotics ushered in the end of the disease, and eventually the Paimio Sanatorium was converted into a general hospital. Today, it stands as a reminder of the power of design, and how it can nurture and inspire change in the world. 

For more information, you can read Cultured Magazine’s full feature on the Paimio Sanatorium here.

Frank Lloyd Wright Site Virtual Tours

At Optima, we believe that design has the power to inspire awe and wonder — and even to unite us in challenging circumstances. We’re seeing proof of this, as the architectural world makes leaps and bounds to innovate and ensure we can continue sharing our love for exceptional design, even while social distancing. As part of this response, a dozen historic sites designed by Modernist master Frank Lloyd Wright have teamed up to offer a series of weekly virtual tours.

12 Weeks of Frank Lloyd Wright

A collaborative partnership between Frank Lloyd Wright participating sites, with leadership from the Frank Lloyd Wright Building Conservancy, the Frank Lloyd Wright Foundation and Unity Temple Restoration Foundation, the virtual tour series kicked off on April 2. The idea behind the series is to keep the doors to historic Frank Lloyd Wright sites open, at least virtually, so that architecture lovers can continue to experience beauty and inspiration from home. It deeply resonated with our own values when the foundation stated: “Wright’s works bring people together in harmony with the natural world, reminding us that we are all connected, even when we’re apart.”

The series, which will run until at least July 15, brings a new immersive video experience shared every week on Thursday at 1 PM EST, united by the hashtag #WrightVirtualVisits. Participating sites are publishing videos, each to their own social media platforms, in the hopes of introducing the sites to a wider audience and providing interesting and informal glimpses into the sites’ history and design.

For a full overview of the tour series, and to discover participating sites, visit the event page here

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