Master Class in Service: 10 Ways to Spur Renewals

 

In today’s apartment marketplace, where rents and occupancy are at historically high levels, quality customer service is proving to be the differentiator.

Of the many consequences of contending with the pandemic, one of the most visible has been a groundswell in expressions of frustration. From air travel to dining to work and school, the list of grievances runs long, and rental housing residents are no different, from the perception that maintenance takes too long to coffee machines running dry.

One of the biggest complaints has been the difficulty of working from a small apartment, according to buzz at the National Multifamily Housing Council’s (NMHC) 2022 annual meeting, says attendee Mary Cook, founder of Chicago-based Mary Cook Associates (MCA), a commercial interior design firm. “Two years ago, 20 percent might have worked from home and now 45 percent do a few days each week,” Cook says. “They get upset if staff is making noise blowing leaves or cutting a lawn.”

Property managers have complaints and frustrations, too, facing a shrunken labor pool and disrupted supply chains. Despite the apartment industry experiencing historically strong occupancy levels, managers are not taking the high numbers for granted. If COVID-19 has brought home any message, it’s that situations change—fast.

Many are listening closely to residents, taking notes about leading causes of dismay and sources of joy, developing creative solutions to increase net referrals. The strategies that seem to make the biggest difference are good customer service and value. Some companies, like Chicago-based Optima Inc., a developer and property manager that created 2,135 units in Illinois and Arizona, has trademarked its Optimized Service, the equivalent of an in-home concierge, to make clear it prioritizes service.

As rent prices climb, quality service becomes more critical. The following are 10 ways to achieve it.

 

Read more on National Apartments Association

Fifth & final tower now open at Scottsdale Optima Kierland Development

Award-winning real estate development firm Optima recently announced the grand opening of 7190 Optima Kierland, the fifth and final tower within the Optima Kierland development in north Scottsdale.

The 10-story tower is comprised of 216 residences including studio, one-, two-, three-bedroom and penthouse apartments, along with the development’s first Olympic-length pool and 24-hour concierge. The amenity-rich building has already been met with high demand, achieving 30% leased even before residents moved in.

“We are excited about opening the final building for Optima Kierland. We appreciate all of the support from the neighborhood, councilman Jim Waring, the Phoenix City Council, the planning commission and the city’s planning and building departments,” said David Hovey Jr., AIA, Optima’s president and COO.

“We hope the community is proud of our project and what it brings to the local economy. The location will always be highly coveted, but what sets our developments apart has been our dedication to unique architecture, high-quality construction and providing the next evolution of amenities.”

Optima Kierland - apartment
The 10-story tower is comprised of 216 residences including studio, one-, two-, three-bedroom and penthouse apartments.

As a further expansion to its already impressive lineup of amenities, the final tower features a rooftop Sky Deck with a 50-meter Olympic-length lap pool, as well as a quarter-mile running track, spa and cold plunge, lounge seating, fire pits, outdoor bar and kitchen with TVs and breathtaking views of the McDowell Mountains.

Additional amenities include an indoor basketball court; an outdoor pickleball court; an expansive indoor/outdoor fitness center with state-of-the-art cardio and fitness equipment, free weights, yoga studio and Pilates studio; indoor golf simulator; sports lounge; and an outdoor putting and chipping area.

Optima Kierland - golf
Amenities like this indoor golf simulator are aplenty at Optima Kierland.

The apartments, which range from $2,600 to over $11,000 per month, are complete with high-quality materials and fixtures, soaring ceilings, floor-to-ceiling windows, gourmet kitchens, spa-quality bathrooms and smart home technology. Lush hanging gardens and expansive private exterior spaces bring the outdoors into perfect harmony with indoor living. 7190 Optima Kierland also features offerings such as fire pits and grills on the terraces of the three-bedroom and corner two-bedroom residences.

Read more on City Sun Times

Visit Optima Kierland Apartments for more details

Eco-Friendly Homes That Embrace The Earth Day Spirit

A cornerstone of community design at Optima Inc. is including green space to seamlessly connect residents to nature. Numerous studies suggest that contact to nature has positive effects for human physical and psychological well-being.

At Optima Kierland Center in Scottsdale, Arizona, a development of luxury rental and for-sale residences, residents have access to lush rooftop landscaping, an outdoor Zen garden and 5.5 acres of lushly landscaped courtyards with fountains.

A multiphase development project, each building within Optima Kierland Center is connected to the others through aesthetic structure and physical pathways amid lush gardens. Within the building, an innovative vertical planting system features self-containing irrigation and drainage, including vibrant and colorful planters at the edge of each floor. The system ultimately culminates into a beautiful rooftop garden.

At Optima Sonoran Village in Arizona, 60 percent of its grounds are open space that not only mediate the harsh desert climate but also create visually stunning landscaped areas to be enjoyed by residents and the community. A Kaleidoscope Juice Bar with patio seating is also on site.

In Chicago, luxury rental tower Optima Signature offers residents and the surrounding Streeterville neighborhood access to a tree-lined public plaza near its front entrance with a short walk to the lakefront and the Riverwalk.

Read the full feature on Forbes.

Visit Optima Kierland Center, Optima Sonoran Village and Optima Signature for more details.

High-rise luxury condo tower opens at Kierland in Scottsdale

Scottsdale residents have a new option for luxury housing.

7180 Optima Kierland, a 12-story residential condominium tower located near Scottsdale Road and Kierland Boulevard, opened this week.

The tower features a rooftop running track, a heated lap pool with built-in seating areas, spa and a cold-plunge pool.

Other amenities include a sky deck, outdoor theater, fire pit seating areas and an indoor/outdoor yoga studio.

Read the full feature on KTAR

Visit Optima Kierland for more details

Optima Unveils Premier Luxury Penthouse Collection Ranking Among the Most Impressive in Arizona

Perched at the pinnacle of the nearly sold out 7180 Optima Kierland in North Scottsdale, four spectacular penthouses have just been unveiled that are poised among the most impressive and luxurious high-rise residences in Arizona.

As part of The Mountain Collection, this limited selection of luxury penthouses is priced from $1.349 to $1.445 million and offers unsurpassed views of the McDowell Mountains through the sweeping floor-to-ceiling glass walls, allowing for the ultimate indoor-and-outdoor living experience. Two of the penthouses are now available for private tours starting this week.

“We’ve truly saved the best for last as we debut these very special penthouses that grace the top floors of 7180 Optima Kierland and serve as a capstone to the most elevated building that we’ve ever created here in Arizona,” said David Hovey Jr., president, COO and principal architect of Optima. “This exclusive, highly curated collection of residences embodies our collective vision for what refined, high-design living is all about.”

 

Read more on Commerical Executive Magazine

Visit Optima Kierland for more details

A Gap Between Supply And Demand Has Chicago Developers Headed West

Chicago-based residential developers are increasingly looking south and west as they seek out new markets with great returns.

The Chicago metro area isn’t a bad place to be, with vacancy rates falling and rents rising in the multifamily sector and condo sales moving at a healthy clip in key neighborhoods on the city’s North Side. But the local market doesn’t have a key ingredient sought by developers: population growth.

“Arizona is adding about 100,000 people per year, and there is a real imbalance between supply and demand down there,” Belgravia Group Chairman Alan Lev said.

The state’s population grew from 6.4 million in 2010 to 7.6 million this year, according to U.S. Census Bureau figures, and Phoenix was the nation’s fastest- growing large city between 2010 and 2020, adding 163,000 residents. Other Sun Belt regions such as Denver, Nashville, Tennessee, and Texas are also magnets, drawing in new residents to their job-rich economies. By contrast, Illinois’ population was stagnant between 2010 and 2020.

Belgravia just launched Portico – North Scottsdale, a community of 112 condominiums in Scottsdale, a Phoenix suburb of 258,000 people, marking the company’s first project outside the Chicago region. And although Lev said development has gotten a bit tougher in the Chicago area, along with heightened concerns among developers about where property taxes are going, Belgravia isn’t abandoning Chicago. It just makes good business sense for developers to follow all the migrants streaming toward cities with better weather.

“We’re not giving up on Chicago, but we’re no longer going to put all of our eggs in one basket,” Lev said. “I’ve been pushed by our crew here, who’ve been saying for years that we have to look at other places and branch out a bit.”

Last month, Belgravia announced sales surpassing the 80% mark at its CA6 West Loop condominium development at 305-323 South Racine Ave., a 72-unit, seven- story building in Chicago’s West Loop. And it began welcoming the first move-ins at its 72-unit condo building at Triangle Square, a mixed-use development in the North Side neighborhood of Bucktown.

There are still opportunities in Chicago. Developers will complete more than 6,000 new apartments in 2022, according to a Marcus & Millichap forecast, a slightly faster pace than 2021, although it is still about 2,000 units below the five- year trailing average. The metro area’s vacancy rate will fall to 3.7%, the lowest it has been in more than 20 years, and Marcus & Millichap also reported that rents will rise 4.2% this year, although it partly attributes that upward pressure to expected tax increases and somewhat lower new construction levels.

Sales of condominiums, townhomes and co-op apartments are also humming along, especially on the city’s North Side. Lakefront neighborhoods north of downtown saw 11,584 total sales in 2021, up 44% from the pandemic year of 2020, with prices increasing 8.9% over 2019, according to a report from broker Mary Jo Nathan of Compass.

Though it isn’t a bleak picture, the amount of residential activity in Chicago can’t compare to the potential of Phoenix. The metro area will add nearly 50,000 households this year, according to Marcus & Millichap’s 2022 forecast, a pace more than double the national average. The number of jobs will expand by 88,000 while developers will complete more than 20,000 rental units, pushing up the inventory by 5.5%, the fourth-quickest pace among large U.S. metro areas. In addition, net absorption is expected to be 19,000 units, the most in more than two decades.

“Robust in-migration is the driving force, with many relocating from colder weather climates or more expensive metros along the coasts,” the Marcus & Millichap report says.

That is the trend Chicago-based condo developers also like to see, Lev said. Other factors, such as construction costs, which used to be significantly lower in Arizona, and price per SF, which used to be significantly higher in Arizona, are less important because the gaps between the two regions have narrowed.

Another major factor is a big shift in the Phoenix area’s layout. Instead of endless suburban-style sprawl, it is now dotted with dense, walkable neighborhoods that snowbirds, empty nesters and other migrants became accustomed to in Northern metros, Lev said.

“There are now pockets where you can walk to amenities or retail, and that didn’t really exist even a few years ago,” he added.

Portico – North Scottsdale, which will be a collection of nine five-story buildings near Scottsdale Road and Loop 101, will also be five minutes away from the Mayo Clinic facilities and a collection of neighborhood retail. That kind of development made Belgravia’s new site appealing.

“Years ago, we probably wouldn’t have even looked at it,” Lev said.

Other Chicago developers are taking advantage of Phoenix opportunities.

Real estate developer Optima has offices in both north suburban Glencoe, Illinois, and Scottsdale. Last summer, it sold out its 7180 Optima Kierland, a 205-unit condo development in Scottsdale, part of its $500M Optima Kierland development. It then broke ground on 7120 Optima Kierland, a 216-unit apartment tower and the development’s fifth residential building.

Chicago-based The X Co. just completed the first phase of a new mixed-use residential high-rise at 200 West Monroe St. in Phoenix’s downtown core. Designed by Fitzgerald and Associates, the 731K SF, 20-story project will offer 330 units. Clayco constructed the building and this spring will break ground for The X Co. on Phase 2, a 26-story tower directly adjacent.

Average rental rates in the Phoenix area jumped more than 20% in 2021, according to Marcus & Millichap. That means apartment developers can expect to draw an increasing amount of attention from investors.

“An enlarged buyer pool with an appetite for assets throughout the [region] has translated to robust price appreciation,” the company stated. “In 2021, the average sale price jumped to a level more than twice as high as the same metric in 2016.”

The same is true across much of the Sun Belt. Origin

Investments principal Michael Episcope told Bisnow earlier this month that the Chicago-based firm now concentrates on ground-up development and newly constructed apartment communities in markets such as Dallas or Florida that cost $260K per unit to build and can sell for $400K.

“In the Sun Belt, it’s not unusual to see 25 bidders coming to the table,” he said.

Launching apartment developments in new markets is a bit easier than breaking ground on a set of condos, Lev added. Selling condos requires a lot of heavy lifting in terms of marketing, outreach and other pre-sales activity. He only started operations in Scottsdale after having a home there for many years and bringing aboard people who understand the local market.

“Condo developments are a labor-intensive part of real estate compared to others,” he said.

But now that the company is up and operating in Phoenix, Lev said it is committed to continuing the work there. Portico – North Scottsdale’s sales office will open this spring, and Belgravia is already scouting a new Phoenix-area site for another condo development.

“This is not going to be a one and done,” Lev said. “This is going to be the first of many.”

 

Read more on BISNOW

Visit Optima Kierland Apartments for more details

Optima Completes Kierland Apartment Towers

Optima Kierland is finished – finally. Optima announced the grand opening of 7190 Optima Kierland, the fifth and final Optima tower at Kierland in North Scottsdale. The 10-story tower has 216 units including studio, one-, two-, three-bedroom and penthouse apartments.

The apartments range from $2,600 to over $11,000 per month. Units feature “floor-to-ceiling windows, gourmet kitchens, spa-quality bathrooms and the latest in smart home technology.”

According to a press release, “The building has already been met with high demand, achieving 30% leased even before residents moved in.”

This brings to completion a decade-long project – with special approvals for the 10- and 12-story buildings in the Airpark area, where the city strictly monitors building height.

Optima Kierland site was originally planned as three separate sites and then combined. The zoning and entitlement process started May 2014.

City officials were impressed by Optima’s high-end plans – and the company has delivered.

The new Optima tower includes a rooftop Sky Deck with a 50-meter lap pool, as well as a running track, spa and cold plunge, fire pits, outdoor bar and kitchen with TVs, and views of the McDowell Mountains.

Additional amenities include an indoor basketball court, outdoor pickleball court and a high-tech indoor/outdoor fitness center.

 

Read more on Orion Investment Real Estate

Visit Optima Kierland Apartments for more details

Optima debuts virtual sales experience for luxury Kierland condo tower

In these unique times, multifamily development firm Optima is debuting an enhanced virtual sales experience at 7180 Optima Kierland to accommodate prospective buyers in advance of the luxury residential community’s summer opening.

The 12-story tower has topped off construction and just last month surpassed 65 percent sold. Now, to respect necessary social distancing, Optima has upgraded its online buying experience, which the company first introduced more than three years ago, to allow for a more comprehensive and interactive platform for buyers. While stay-at-home restrictions limit prospective buyers from house hunting in the traditional sense, Optima is ensuring that the tools are in place to support those who are in need of a future home.

“More than 50 percent of our buyers are from out-of-state, so virtual communication is the preferred method regardless of the ability to physically visit our onsite sales gallery,” said Crel Vogel, sales manager at 7180 Optima Kierland. “We’re still seeing buyers purchase a home with us as they look to the future and identify Optima Kierland as an incredible opportunity. These buyers and prospects have confidence in the Optima brand and are familiar with the high-quality that Optima consistently has delivered at its other developments.”

In the past several weeks, Optima has sold three homes, all from out-of-state buyers using the virtual platform.

Read the full feature on AZ Big Media

Visit Optima Kierland for more details

Arizona Projects 08-14-20

7180 Optima Kierland opened the 12-story residential high-rise tower. The award-winning, green-building design created by David Hovey, Jr., AIA, president and principal architect of Optima. 

Read the full feature at AZBEX

Visit Optima Kierland for more details

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