Community: Optima Kierland Center

Second Luxury Apartment Tower at Expansive Optima Kierland® Opens in North Scottsdale

Nearly 40 Percent Leased Pre-Opening, 7140 Optima Kierland Now Welcoming Immediate Move-Ins With Leasing Gallery and Model Residences Available for Tours

Right on time to meet the recent increase in demand for elevated apartment living in the greater Phoenix-metro area, real estate development firm Optima announced today the opening of the luxury apartment tower 7140 Optima Kierland in North Scottsdale, with immediate move-ins available and the leasing gallery and model residences accessible for private tours.

As the second apartment tower located within Optima Kierland Apartments, 7140 Optima Kierland has already achieved 40 percent leased which outpaces the rental market by nearly double. Comprised of 213 thoughtfully designed, one-, two-, three-bedroom and penthouse residences ranging in size from 737 to 2,225 square feet, monthly rents start from $2,220. The first apartment tower, 7160 Optima Kierland, achieved the fastest leasing rate ever in the Valley in its debut in 2017 and has maintained 95 percent occupancy ever since.

“There is a major trend at play with renters looking to downsize from their single-family homes in favor of the luxury and convenience of the Optima lifestyle, many of whom have relocated from out of state or are considering doing so,” said David Hovey Jr., AIA, president and principal architect of Optima. “With the debut of 7140 Optima Kierland, we’re excited to be able to offer prospective residents a chance to enjoy the community’s unmatched location, services and amenities, and to be able to meet the demand for large, well-appointed apartment homes in the Valley.”

Read the full feature on InBusiness

Visit Optima Kierland Apartments for more details

Here are the winners of the 2021 RED Awards

Hundreds of people tuned in Thursday night as AZRE magazine’s 2021 Real Estate Development (RED) Awards were held virtually on the Hopin platform.

“The Real Estate Development Awards — the RED Awards — are the Academy Awards of commercial real estate,” said Michael Gossie, editor in chief of AZ Big Media, which published AZRE. “This year, the only different between the finalists for the RED Awards and the finalists for the Academy Awards is that this year’s RED Awards finalists didn’t show up on Netflix first.”

Multifamily project of the year

7180 Optima Kierland 

Developer: Optima, Inc.

General contractor: Optima, Inc.

Architect: Optima, Inc.

View the full list at AZ Big Media

Visit Optima Kierland for more details

The New Age of Amenities

For years, we’ve seen the race to reach renters often start with a building’s amenity package and the bigger is better mentality, whether it was a pool, a fitness center or, most recently, coworking space.

But living through a pandemic has given everyone a different perspective on amenities. It’s been interesting to see that the things we took for granted, like natural light and outdoor space, have become—and will continue to be—the most important amenities of all.

While many developments made connecting people and nature within built environments and communities a hallmark in recent years, what’s new in 2021 is a heightened demand for direct access to sunlight and fresh air that blends the outdoors and indoors in refreshing ways.

Going forward, we believe design will flow from a need to create environments where renters find inspiration in their natural surroundings while also benefiting from the tangible health benefits that natural light and outdoor space offer.

 

Read more on Multi-Housing News

Airpark Business News: July

Optima opens final tour at Kierland

Optima celebrated the grand opening of 7190 Optima Kierland, the fifth and final tower within the Optima Kierland development in North Scottsdale.

The 10-story tower comprises 216 residences including studio, one-, two-, three-bedroom and penthouse apartments, along with the development’s first Olympic-length pool and 24-hour concierge. The amenity-rich building has already been met with high demand, achieving 30% leased even before residents moved in.

The final tower features a rooftop sky deck with a 50-meter Olympic-length lap pool, as well as a quarter-mile running track, spa and cold plunge, lounge seating, fire pits, outdoor bar and kitchen with televisions, and views of the McDowell Mountains.

Additional amenities include an indoor basketball court; an outdoor pickleball court; an expansive indoor/outdoor fitness center with state-of-the-art cardio and fitness equipment, free weights, a yoga studio and a Pilates studio; an indoor golf simulator; a sports lounge; and an outdoor putting and chipping area.

The apartments, which range from $2,600 to over $11,000 per month, are complete with high-quality designer materials and fixtures, floor-to-ceiling windows, gourmet kitchens, spa-quality bathrooms and smart-home technology.

7190 Optima Kierland features fire pits and grills on the terraces of the three-bedroom and corner two-bedroom residences.

Residents will have access to a 24-hour concierge as well as Optimized Service, which offers complimentary white-glove services within each resident’s home, including in-home package delivery, grocery delivery and plant watering, available seven days a week. Additionally, residents will be able to utilize Optima Kierland’s 24/7 Virtual Personal Assistant. This virtual concierge is available by phone, email or text to provide customized assistance with reservations, travel and tickets.

Sustainable features include the efficient architectural shading system comprising louvers and curved, perforated panels, as well as the advanced building materials utilized to maximize the tower’s longevity such as a post-tension concrete structure, aluminum sunscreens and louvers, and floor-to-ceiling windows.

7190 Optima Kierland is near Scottsdale Quarter and Kierland Commons.

 

Read more on Scottsdale Airpark News

Visit Optima Kierland Apartments for more details

Reality Check: Who’s Really Living in Multifamily Now?

Earlier this year, rental housing economist and consultant Jay Parsons parsed renter data released by multifamily REITs and found income levels rivaling those of middle-class homeowners—Equity Residential reported typical renter income of $169,000; Essex Property Trust, $131,000; and Camden Property Trust, $120,000—and rent-to-income ratios ranging from 19% to 22%.

This data proves that developers and policymakers need to update their perceptions about who today’s renters are and why they rent, Parsons says. “The bottom line is that there are a lot of people who are making good incomes and want to be renters.”

The Harvard University Joint Center for Housing Studies found that the number of renter households with incomes of $75,000 or more has risen 43%, to 13.5 million, since 2010. The number of affluent renters is also growing in 35 of the 50 most populous U.S. metros, according to a Redfin analysis of the U.S. Census Bureau, MLS, and county records. In San Jose, California, and Orlando, Florida, about 11% of renters are wealthy; in New York and Seattle, approximately 10% are, the analysis found.

Jessica Perri, marketing director for residential property developer and manager Habitat, says the assumption that people see renting primarily as a transitional phase before homeownership has shifted. More residents are choosing to rent long term because it better aligns with their financial goals, lifestyle, and desire for flexibility, she says.

“This shift has challenged us to think beyond traditional property management and to create communities where renters can truly put down roots, build connections, and feel invested in where they live,” Perri says.

Optima president David Hovey says renters by choice are drawn as much by a sense of community as they are to concierge support, in-home package delivery, and private chefs. Optima is meeting those needs with things like expansive residents’ clubs, rooftop decks, and reservable guest suites.

“For many, what begins as a practical and often temporary decision to rent evolves into a long-term lifestyle preference,” Hovey says.

 

Read more on Multifamily Executive

“Lock-and-leave” condominium and townhome living means convenience and peace of mind

The newest luxury condominium 12-story tower at Optima Kierland Center in Scottsdale is 7180 Optima Kierland. It offers 202 one-, two-, and three-bedroom homes and expansive penthouses, with close to half of the remaining residences still available for purchase.

“Homeowners are drawn tot he maintenance-free lock-and-leave lifestyle offered at the community,” said David Hovey Jr., president and principal architect for Optima. “The development is managed by a full-time on-site property management company that oversees all aspects of managing the property including package services, a virtual concierge and security services during select off-business hours.” The building, Hovey said, “remains safe and secure when residents are traveling or away, featuring secured entry to all buildings with video entry cameras and key-fob entry access required for all doors and elevators.”

The community features a park-like setting with extensive landscaping, a rooftop Skydeck and a heated lap pool. Prices start in the $500s.

7180 Optima Kierland debuts in Scottsdale

High-rise, sustainable living in Arizona has reached a whole new level this week with the opening of 7180 Optima Kierland, the 12-story residential tower that boasts meticulously designed condominiums, along with the most impressive and expansive luxury amenity offering in the state, all within North Scottsdale’s most desirable address.

With the opening of the building also comes the official debut of the next evolution of Optima’s award-winning, green-building design created by David Hovey, Jr., AIA, president and principal architect of Optima. Optima is known for cutting-edge, residential buildings that have been nationally and internationally recognized with over 50 prestigious awards for the company’s commitment to design, innovation and sustainability.

As the building surpasses 70 percent sold and first homeowners begin moving in this month, one of the biggest draws for buyers has been the array of lavish amenities, both on the rooftop and the ground level. Set atop the 12th floor is the spectacular Sky Deck, which was designed to feel as if it has a negative-edge view, with the railings lowered just beyond the sightline, so the eye goes straight to the vistas beyond and gives the sensation of floating above the city. The Sky Deck offers residents Arizona’s first residential rooftop running track, a heated lap pool with built-in seating areas, spa and a cold-plunge pool; a steam room, sauna and hydrotherapy areas; an outdoor theater, fire pit seating areas, an indoor/outdoor yoga studio and a full kitchen and entertaining spaces with barbecues, covered bar and counter seating with large flat-screen TVs.

Read the full feature on AZ Big Media

Visit Optima Kierland for more details

Second Luxury Apartment Tower at Expansive Optima Kierland Opens in North Scottsdale

Right on time to meet the recent increase in demand for elevated apartment living in the greater Phoenix-metro area, real estate development firm Optima announced today the opening of the luxury apartment tower 7140 Optima Kierland in North Scottsdale, with immediate move-ins available and the leasing gallery and model residences accessible for private tours.

As the second apartment tower located within Optima Kierland Apartments, 7140 Optima Kierland has already achieved 40 percent leased which outpaces the rental market by nearly double. Comprised of 213 thoughtfully designed, one-, two-, three-bedroom and penthouse residences ranging in size from 737 to 2,225 square feet, monthly rents start from $2,220. The first apartment tower, 7160 Optima Kierland, achieved the fastest leasing rate ever in the Valley in its debut in 2017 and has maintained 95 percent occupancy ever since.

“There is a major trend at play with renters looking to downsize from their single-family homes in favor of the luxury and convenience of the Optima lifestyle, many of whom have relocated from out of state or are considering doing so,” said David Hovey Jr., AIA, president and principal architect of Optima. “With the debut of 7140 Optima Kierland, we’re excited to be able to offer prospective residents a chance to enjoy the community’s unmatched location, services and amenities, and to be able to meet the demand for large, well-appointed apartment homes in the Valley.”

Read the full feature on Commercial Executive Magazine

Visit Optima Kierland Apartments for more details

Biophilic Design Gets the Green Light in Multifamily

Whether using a third-party designer or acting as the architect for your own projects, it’s important to have a vision for your community and what elements you want to utilize. This includes materials, structures, floor plans and multipurpose furniture or elements.

Optima Inc. has been incorporating biophilic design within its communities for more than four decades, starting with the use of green roofs, courtyards and gardens back in the ’80s. It eventually launched its own vertical landscaping system 15 years ago at Optima Camelview Village, a property located in Scottsdale, Ariz.

“This system helps enhance the natural beauty of our projects by allowing a palette of vibrantly colored plants to grow up and over the edge of each private terrace on every floor of the building,” explained David Hovey Jr., president & COO.

Read the full feature on MHN

Visit Optima Kierland Apartments, Optima Sonoran Village and Optima Signature for more details

Biophilic Design Is the Latest Buzz in Multifamily

High-rise apartments are getting more in touch with nature. Living on the 40th or 45th floor, for example, can make tenants feel far away from it—and since the pandemic, apartment dwellers are craving closer ties to greenery. In response, more plants are coming to rooftops, lobbies, and balconies.

Optima Inc. has been adding biophilic design principles to its communities for more than 40 years. It has been offering green roofs, courtyards, and gardens. A vertical landscaping system is on display at its Optima Camelview Village in Scottsdale, Ariz. Several colorful plants grow up and over the ledge of private terraces on each floor of the building.

“This system helps enhance the natural beauty of our projects by allowing a palette of vibrantly colored plants to grow up and over the edge of each private terrace on every floor of the building,” David Hovey Jr., president and COO of Optima Inc., told Multi-Housing News earlier this year.

 

Read more on REALTOR Magazine

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