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Community: Optima Kierland Center

How One Condo Developer Is Getting Deals Done Digitally

Optima Kierland has transitioned to all-digital showings in response to the pandemic, and has completed two sales.

Optima Kierland isn’t sitting on the sidelines during the pandemic. The condo developer instead has turned to an all-virtual platform to continue showing and selling units at its 7180 Optima Kierland project in Scottsdale, Arizona. The process is working. The team sold two units last week to out-of-state buyers.

“Although there is a decline in onsite visitors, we are working with prospects through our virtual sales process and have seen a higher conversion rate, meaning the prospects who we are working with online are more likely to progress to a sale,” Crel Vogel, sales Manager at 7180 Optima Kierland, tells GlobeSt.com. “In the past two weeks, we’ve had three sales all directly from the virtual communication tools. Even with the concerns of Covid-19, we are still seeing buyers purchase as they continue to identify Optima Kierland as an incredible opportunity.”

Read the full feature on GlobeSt

Visit Optima Kierland for more details

Newest Optima residential building opens at Kierland

A new 12-story residential building, 7180 Optima Kierland, promoting sustainable living, has opened within north Scottsdale.

With the opening comes the debut of the next evolution of Optima’s award-winning, green-building design created by David Hovey Jr., president and principal architect of Optima.

Optima is known for cutting-edge residential buildings that have been nationally and internationally recognized with more than 50 prestigious awards for the company’s commitment to design, innovation and sustainability, according to a press release.

The building has surpassed 70% sold, and first homeowners began moving in this month.

One amenity 7180 Optima Kierland boasts is a 12th-floor Sky Deck, offering Arizona’s first residential rooftop running track, a heated lap pool with built-in seating areas, spa and a cold-plunge pool.

The Sky Deck also includes a steam room, sauna and hydrotherapy areas; an outdoor theater, fire pit seating areas, an indoor/outdoor yoga studio and a full kitchen and entertaining spaces with barbecues, covered bar and counter seating with large flat-screen TVs.

Read the full feature at Scottsdale Independent

Visit Optima Kierland for more details

Optima Kierland Offering Private Tours of Model Units

The opening of the 12-story residential tower 7180 Optima Kierland brings a high-tech gym, amenities like a doggie bathroom and a spectacular sky deck that overlooks the Valley, and a high-tech gym to Scottsdale.
The North Scottsdale building was created by David Hovey Jr., Optima’s president and principal architect. Optima is known for cutting-edge, residential buildings that have been nationally and internationally recognized with more than 50 awards for the company’s commitment to design, innovation and sustainability.

As the building surpasses 70% sold and the first homeowners begin moving in, one of the biggest draws for buyers has been the array of lavish amenities on the rooftop and the ground level.

Set atop the 12th floor is the spectacular Sky Deck, which was designed to feel as if it has a negative-edge view, with the railings lowered just beyond the sightline so the eye goes straight to the vistas beyond and gives the sensation of floating above the city. The Sky Deck offers residents Arizona’s first residential rooftop running track, a heated lap pool with built-in seating areas, spa and a cold-plunge pool; a steam room, sauna and hydrotherapy areas; an outdoor theater, fire pit seating areas, an indoor/outdoor yoga studio and a full kitchen and entertaining spaces with barbecues, covered bar and counter seating with large flat-screen televisions.

The ground-floor amenity offering is Club One, which includes an indoor/outdoor fitness center with state-of-the-art cardio and fitness equipment, free weights and a yoga studio; a steam room, massage room, sauna, cold-plunge pool and spa; barbecues, fire pits, lounge areas and an outdoor fitness area; a covered dog park and dog wash; a game room with a golf simulator, table tennis and billiards; a party room with a chef’s catering kitchen and outdoor entertaining space; basketball/pickleball, squash and bocce ball courts; a lounge area with seating, TVs and a coffee and tea bar; a theater room with a large-screen display; and a business center and conference room.

Read the full feature at Scottsdale Airpark News

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Well-Designed Outdoor Green Spaces Will Remain Popular In Post-Covid Residential Construction

For those who live in urban centers, navigating life during COVID-19 has meant rethinking use of green spaces. Pre-COVID, the local park, courtyard or well-designed backyard may have been a nice-to-have amenity, but the pandemic brought to light the importance of accessible green spaces for both physical and emotional wellbeing. From socially distant picnics and playdates to outdoor fitness classes and leisurely walk-and-talks, green spaces have become an essential antidote to isolation, with many city dwellers rediscovering the joys of moving leisure activities outside.

 

Read the full feature on Forbes

Scottsdale Architects’ Creations Win Top Honors

Optima Kierland Center and Optima Sonoran Village received top honors this year by being recognized as the top multi-housing developments by the American Architecture Awards. 

The American Architecture Awards are the country’s highest public recognition for architectural design excellence given by a non-commercial, non-trade affiliated public arts, culture and educational institution — and a big deal to Optima and its president and principal architect, David Hovey Jr., of Scottsdale. 

Not only is the award an honor for Hovey, but it is also a testament to the architectural efforts of Hovey and his father, David Sr. 

“My father and I work very closely together on all of our projects and work together on every detail with our team,” Hovey Jr. said. “Both developments share the same principal philosophy to create sustainable architecture with an open park-like setting, pedestrian shaded courtyards and lush landscaping.” 

Though the two buildings are alike in construction, the two have differentiating features. 

“For Optima Sonoran Village, we focused on a design concept that celebrated how the native desert plants bloom and it’s been great to see how the building relates to the plants that were chosen for this project’s vertical landscaping system,” Hovey said. 

“Every month there is a different plant on property in bloom and it changes the entire feel of the project.” 

The Kierland complex, on the other hand, uses the nearby complexes to its advantage. 

“For Kierland, the design concept was to create an open grade level plan that was heavily landscaped and evolve our vertical landscape system,” Hovey said. 

“It was a great opportunity to provide luxury apartments and condominiums directly across the street from the world class Kierland Commons and Scottsdale Quarter open pedestrian friendly shopping and entertainment districts.” 

Despite these differences, Hovey and his father ensured that there were distinct similarities between their masterpieces. 

“Both sites are roughly 70 percent open space at grade-level and though each looks quite different from the other, the buildings share a common architectural language of undulating elevations, expressed concrete structures with large, cantilevered corners, expansive decks and open space, and our signature Optima vertical landscaping system.”

The buildings also offer two ideal locations for tenants looking for activities to get out of the house, Hovey Jr. said.

“Optima Kierland’s location across the street from both Kierland Commons and Scottsdale Quarter, and Optima Sonoran Village’s proximity to Old Town and Fashion Square offers residents the opportunity to walk to the best restaurants, shopping, and entertainment venues in Scottsdale,” he said. 

 Hovey has found himself having to adjust the building to accommodate the needs of tenants. 

“The sharp increase in home-based work prompted the addition of more conference spaces, glass-enclosed private huddle rooms, as well as distributed antenna services throughout the buildings for resident use,” he said.

“The rooftop sky decks have also evolved with bigger pools, more shaded gathering areas, yoga studios with open sliding glass walls, Finnish sauna and cold plunges, outdoor theaters and a one-quarter mile running track.” 

Because of the updates and adjustments, this prize is quite the pat on the back for the Hovey’s and Optima. 

 

Read more on Scottdale Progress

Optima completes Kierland apartment towers

Optima Kierland is finished – finally.

Optima announced the grand opening of 7190 Optima Kierland, the fifth and final Optima tower at Kierland in North Scottsdale.

The 10-story tower has 216 units including studio, one-, two-, three-bedroom and penthouse apartments.

The apartments range from $2,600 to over $11,000 per month. Units feature “floor-to-ceiling windows, gourmet kitchens, spa-quality bathrooms and the latest in smart home technology.”

According to a press release, “The building has already been met with high demand, achieving 30% leased even before residents moved in.”

This brings to completion a decade-long project – with special approvals for the 10- and 12-story buildings in the Airpark area, where the city strictly monitors building height.

Optima Kierland site was originally planned as three separate sites and then combined. The zoning and entitlement process started May 2014.

City officials were impressed by Optima’s high-end plans – and the company has delivered.

The new Optima tower includes a rooftop Sky Deck with a 50-meter lap pool, as well as a running track, spa and cold plunge, fire pits, outdoor bar and kitchen with TVs, and views of the McDowell Mountains.

Additional amenities include an indoor basketball court, outdoor pickleball court and a high-tech indoor/outdoor fitness center.

The apartments are complete with high-quality designer materials and fixtures, soaring ceilings, floor-to-ceiling windows, gourmet kitchens, spa-quality bathrooms and the latest in smart home technology.

The Optima Kierland towers have a total of 579 apartments.

“We are excited about opening the final building for Optima Kierland. We appreciate all of the support from the neighborhood, Councilman Jim Waring, the Phoenix City Council, the    Commission and the city’s Planning and Building departments,” said David Hovey Jr., Optima’s president and COO, said.    

“The location will always be highly coveted, but what sets our developments apart has been our dedication to unique architecture, high-quality construction and providing the next evolution of amenities.”

For more information, visit OptimaKierlandApartments.com.

Next up for the company: Optima McDowell Mountain Village, which plans 10 story buildings that will house 1,330 luxury apartment and condo units on North Scottsdale Road.

On May 4, the Development Review Board unanimously approved the Optima development on desert land from Mayo Boulevard to the Loop 101.

Scottsdale City Council narrowly approved the development in November.

The mammoth Optima project, projected to cost $1 billion to build, was opposed by council members Kathy Littlefield, Betty Janik and Solange Whitehead.

 

Read more on East Valley Tribune

Visit Optima Kierland Apartments for more details

Will Virtual Transactions Become the Future of Deal Making?

Many brokers have shifted to virtual showings and meetings to sell properties during the pandemic, but the trend could outlive social distancing.

In response to social distancing efforts throughout the country, many real estate professionals have turned to virtual showings and transactions. The residential market has been a leader, with many agents already familiar or set up for virtual deals, and the trend could have a lasting effect. Consumers could prefer the ease of viewing properties virtually and handling obligations online.

“Once the pandemic ends, we expect that prospects will become increasingly comfortable with making buying decisions using virtual tools,” Crel Vogel, sales manager at Optima Kierland, tells GlobeSt.com. “They will see how seamless and effective the virtual tools are and might gain further confidence in the process knowing that many other buyers have adopted this modern method of home purchasing. The sales associates may see a shift in how they spend their time, with more relationship-building and cultivating contacts via phone and video chat rather than in person drop-ins.”

Read the full feature on GlobeSt.

Visit Optima Kierland for more details

7180 Optima Kierland debuts in Scottsdale

High-rise, sustainable living in Arizona has reached a whole new level this week with the opening of 7180 Optima Kierland, the 12-story residential tower that boasts meticulously designed condominiums, along with the most impressive and expansive luxury amenity offering in the state, all within North Scottsdale’s most desirable address.

With the opening of the building also comes the official debut of the next evolution of Optima’s award-winning, green-building design created by David Hovey, Jr., AIA, president and principal architect of Optima. Optima is known for cutting-edge, residential buildings that have been nationally and internationally recognized with over 50 prestigious awards for the company’s commitment to design, innovation and sustainability.

Read the full feature on Rose Law Group

Visit Optima Kierland for more details

7180 Optima Unveils Premier Luxury Penthouse Collection

Perched at the pinnacle of the nearly sold out 7180 Optima Kierland in North Scottsdale, four spectacular penthouses have just been unveiled that are poised among the most impressive and luxurious high-rise residences in Arizona.

As part of The Mountain Collection, this limited selection of luxury penthouses is priced from $1.349 to $1.445 million and offers unsurpassed views of the McDowell Mountains through the sweeping floor-to-ceiling glass walls, allowing for the ultimate indoor-and-outdoor living experience. Two of the penthouses are now available for private tours starting this week.

“We’ve truly saved the best for last as we debut these very special penthouses that grace the top floors of 7180 Optima Kierland and serve as a capstone to the most elevated building that we’ve ever created here in Arizona,” said David Hovey Jr., president, COO and principal architect of Optima. “This exclusive, highly curated collection of residences embodies our collective vision for what refined, high-design living is all about.”

Each penthouse features an expansive private terrace adorned with lush, hanging greenery – a signature of Optima’s award-winning design aesthetic – and upgraded finishes including European Oak wood flooring and Gieffe Cucine cabinetry, polished granite countertops, tiled terraces, upgraded lighting, 10-foot ceilings and appliances from high-end brands Bosch and Elicia. Hand-selected by the Optima design team, the finishes within these coveted residences are the epitome of sophisticated living in the Sonoran Desert.

 

Read more on AZ Big Media

Visit Optima Kierland for more details

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